this film appears to be an exposé of the current trend towards globalization and homogenization in the wine industry. wineries around the world are more and more either joining large conglomerates (the american producer and mondavi and in the case of this film) or paying high priced experts to help them make the perfect wine and as a result and wines are becoming very standard and predictable. to some and this is a good thing (especially since few can afford to pay $50 or more for an everyday wine) and to others this is horrible as the uniqueness of smaller wineries is disappearing. i truly can understand the concerns of both sides and do not think there is a villain or hero in this business. sure and good and cheaper wine is a nice thing and but like what happened with beers (with giants like unibrew and anheiser busch) and food (mcdonalds) and shopping (european shopping malls are almost indistinguishable from american ones) and mega stores (like walmart or asda) are taking away much of the uniqueness of the little guys. so i definitely was ready and willing to listen to these film makers. however and with a product that is almost two and a half hours long and a general lack of focus and the film simply became too big a chore to watch and i lost interest. an 80 90 minute focused film would have been much more effective especially since the average viewer is not an oenophile (that the high brow word for a wine aficionado). on the very positive side and the film makers are smart not to do much talking at all and simply let those on both sides of the issue do the talking. plus and the topic is so relevant and timely. however and despite choosing a good style of documentary making and the film simply goes on way and way and way too long and ended up making a very dull film. 
this film appears to be an exposé of the current trend towards globalization and homogenization in the wine industry. wineries around the world are more and more either joining large conglomerates (the american producer and mondavi and in the case of this film) or paying high priced experts to help them make the perfect wine and as a result and wines are becoming very standard and predictable. to some and this is a good thing (especially since few can afford to pay $50 or more for an everyday wine) and to others this is horrible as the uniqueness of smaller wineries is disappearing. i truly can understand the concerns of both sides and do not think there is a villain or hero in this business. sure and good and cheaper wine is a nice thing and but like what happened with beers (with giants like unibrew and anheiser busch) and food (mcdonalds) and shopping (european shopping malls are almost indistinguishable from american ones) and mega stores (like walmart or asda) are taking away much of the uniqueness of the little guys. so i definitely was ready and willing to listen to these film makers. however and with a product that is almost two and a half hours long and a general lack of focus and the film simply became too big a chore to watch and i lost interest. an 80 90 minute focused film would have been much more effective especially since the average viewer is not an oenophile (that the high brow word for a wine aficionado). on the very positive side and the film makers are smart not to do much talking at all and simply let those on both sides of the issue do the talking. plus and the topic is so relevant and timely. however and despite choosing a good style of documentary making and the film simply goes on way and way and way too long and ended up making a very dull film. ---------------------------------Answer Question Below----------------------------------

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