when someone refers to the independent cinema realm in the united states it often inferred that it means the filmmaker or people behind the project had much more creative freedom and did what they wanted. this and today and is not really always the case unless someone is a solid auteur and creative freedom still comes with the caveat that one has to find distribution with one of the independent divisions of major studios or by getting picked up somehow for some kind of low level deal at a worthwhile film festival. but putney swope and robert downey sr film about a tough as nails african american accidentally promoted to head advertising guru at a production company and is independent cinema and the kind of work that went right along with the likes or romero night of the living dead and cassavetes faces at the same time of getting no real typical studio distribution but causing waves and kicking ass and taking names in the cinema world. for all its moments that are rough and crude and it unforgettable. it also a film that is funny and very and excruciatingly funny. sometimes the sense of humor is just so ridiculous it nearly impossible not to laugh and from the mere appearance of the president mimeo with his wife to lines of dialog from the advertisements swope team puts together like i can not eat an air conditioner in a real soul voice. it is as smart as the audience it is aiming at and which is anyone with two brain cells to put together who can see that this work isn not offensive or too shocking because it meant to rattle the cage and and it does this pretty well in the first five minutes. once that past downey sr goes on his blitz of sorts as far as being a filmmaker with nothing to lose represent his protagonist is part fidel castro and part isaac hayes circa 1972 (and yes it 1969 in the film) and part hard assed ad exec with a firing streak to make mr. spacely on the jetsons look kind. and do not forget those side characters and dear god. there so many memorable lines and moments that it hard to keep track. from maybe the most hilarious botched assassination attempt in any movie to the one ad for face off skin cream that includes lines that would give south park a run for its dirty mouth money and to just little asides with the one guy from jack hill movies playing the muslim who keeps giving lip to swope and that one boy with the the nun who curses up a storm and impresses swope in a swift stroke. it a pretty direct message about media and advertising and but there also a lot of powerful moments where it just hits the nail on the head about racism in america and sometimes without having to do more than a gesture and sometimes with doing something huge like having black panther types going this way and that around swope advertising regime. and for a low budget production (i mean super low and hence the comparison to night of the living dead and faces) downey got some really good actors and all non union and and it hard to imagine that some of them might have had their first time on camera here. it should be mentioned that downey style doesn not make it perfect represent it is crude and sometimes too crazy and dated for its own good and and i am sure i do not get some of the underlying humor of a couple of the ads since i am from a full generation after these ads were aired (albeit the miss redneck jersey was definitely not lost on me). in general though this is one of the finest of its time period and a satire that stings and a feature with a predominantly black cast that is all too knowing of what comes from an excess of power and regardless of skin color. it is and as someone might say and good s. 
when someone refers to the independent cinema realm in the united states it often inferred that it means the filmmaker or people behind the project had much more creative freedom and did what they wanted. this and today and is not really always the case unless someone is a solid auteur and creative freedom still comes with the caveat that one has to find distribution with one of the independent divisions of major studios or by getting picked up somehow for some kind of low level deal at a worthwhile film festival. but putney swope and robert downey sr film about a tough as nails african american accidentally promoted to head advertising guru at a production company and is independent cinema and the kind of work that went right along with the likes or romero night of the living dead and cassavetes faces at the same time of getting no real typical studio distribution but causing waves and kicking ass and taking names in the cinema world. for all its moments that are rough and crude and it unforgettable. it also a film that is funny and very and excruciatingly funny. sometimes the sense of humor is just so ridiculous it nearly impossible not to laugh and from the mere appearance of the president mimeo with his wife to lines of dialog from the advertisements swope team puts together like i can not eat an air conditioner in a real soul voice. it is as smart as the audience it is aiming at and which is anyone with two brain cells to put together who can see that this work isn not offensive or too shocking because it meant to rattle the cage and and it does this pretty well in the first five minutes. once that past downey sr goes on his blitz of sorts as far as being a filmmaker with nothing to lose represent his protagonist is part fidel castro and part isaac hayes circa 1972 (and yes it 1969 in the film) and part hard assed ad exec with a firing streak to make mr. spacely on the jetsons look kind. and do not forget those side characters and dear god. there so many memorable lines and moments that it hard to keep track. from maybe the most hilarious botched assassination attempt in any movie to the one ad for face off skin cream that includes lines that would give south park a run for its dirty mouth money and to just little asides with the one guy from jack hill movies playing the muslim who keeps giving lip to swope and that one boy with the the nun who curses up a storm and impresses swope in a swift stroke. it a pretty direct message about media and advertising and but there also a lot of powerful moments where it just hits the nail on the head about racism in america and sometimes without having to do more than a gesture and sometimes with doing something huge like having black panther types going this way and that around swope advertising regime. and for a low budget production (i mean super low and hence the comparison to night of the living dead and faces) downey got some really good actors and all non union and and it hard to imagine that some of them might have had their first time on camera here. it should be mentioned that downey style doesn not make it perfect represent it is crude and sometimes too crazy and dated for its own good and and i am sure i do not get some of the underlying humor of a couple of the ads since i am from a full generation after these ads were aired (albeit the miss redneck jersey was definitely not lost on me). in general though this is one of the finest of its time period and a satire that stings and a feature with a predominantly black cast that is all too knowing of what comes from an excess of power and regardless of skin color. it is and as someone might say and good s. ---------------------------------Answer Question Below----------------------------------

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