Retailers are becoming increasingly aware that shoppers who are prepared to set foot in a physical store want a service and an experience they cant get online, says Simon Boydell, spokesman for Marketforce, which has more than 300,000 mystery shoppers on its books.

Retailers are becoming increasingly aware that shoppers who visit a physical store want a service and an experience they cant get online, says Simon Boydell, spokesman for Marketforce, which has more than 300,000 mystery shoppers.
