SmokEng: Towards Fine-grained Classification of Tobacco-related Social Media Text
Table 5: Average retweets and favorites across classes
['[BOLD] Category', '[BOLD] Retweets', '[BOLD] Favorites']
We see that in the span of a week, informative or advisory and personal mentions are the most widely posted. The tweets that provide general information about smokers or the habits of smoking tobacco or e-cigarettes are generated the most, implying that a larger section of the population tweets of smoking in an anecdotal manner. Advertisements have a higher average favorite count than most other classes, while anecdotal and advisory tweets are the most retweeted on average. This difference is an interesting observation, primarily because on further work such as sentiment analysis and doing short text style transfer (luo2019towards) for these categories may provide an effective strategy for advertisers and campaigners alike.