Persuasion for Good:Towards a Personalized Persuasive Dialogue System for Social Good
Table 8: Associations between the persuasion strategies and the donation (dichotomized). *p<0.05. AnnSet was used for the analysis.
['[BOLD] Persuasion Strategy', '[BOLD] Coefficient']
This confirms previous research which showed efficacy information increases persuasion. More specifically, because Donation information gives the persuadee step-by-step instructions on how to donate, which makes the donation procedure more accessible and as a result, increases the donation probability. An alternative explanation is that persuadees with a strong donation intention were more likely to ask about the donation procedure, and therefore Donation information appeared in most of the successful dialogues resulting in a donation. These compounding factors led us to further analyze the effects of psychological backgrounds on the donation outcome. We used AnnSet for the analysis except for Fig. Two-tailed tests are applied for statistical significance where *p<0.05, * *p<0.01 and * **p<0.001 .