Flexible and Efficient Multi-Feature Data Analysis With both Content and Structure
Table 5: Dominant personality traits of male and females preferring different levels of privacy-concern
['[BOLD] Privacy', '[BOLD] Extraversion(100%)  [BOLD] Males(%)', '[BOLD] Extraversion(100%)  [BOLD] Females(%)', '[BOLD] Neuroticism(100%)  [BOLD] Males(%)', '[BOLD] Neuroticism(100%)  [BOLD] Females(%)']
Privacy Concern Correlation (Q4): Three levels of privacy concern (PC) have been considered for this work - HiPC, MePC and LoPC. Here we have taken into account age, gender, and personalities as three parameters for performing analysis to understand the choice of particular level of privacy-concern. [label=(Q4),wide] Variation of privacy-concern across age groups: The concern level of sharing personal information on the social media varies with age. Irrespective of the age group, the MePC was the most dominant level of privacy. Few observations are discussed below. [wide] People (≤ 40 years old) prefer the higher level of privacy. This can be attributed to the fact that this age group is probably more aware of the cons of sharing sensitive personal information on the web such as identity theft. The status updates of people (⩾ 41 years old) contain more personal information and this trend increases with age. This reflects a lower level of privacy-concern probably due to their unawareness of the potential harm from disseminating personal information on social media. Correlation of privacy-concern over personality traits: