The functions of metaphors by realization of football comentator''s profeccional linguistic personality
The article deals with the different scientific approaches to the study of metaphor, the basic properties and functions of metaphor by realization of the three main levels of football commentator's professional linguistic personality. The material for the study is football comments for the matches from the Russian TV channels and from the Internet. The author analyzes the peculiarities of the phenomenon of professional linguistic personality. According to the author, the professional linguistic personality is a ideal and generalized portrait of the representative of a certain profession, which has a special language, thesaurus, and follows the stereotypes of professional behavior. The analysis of the football commentator's professional linguistic personality seems to be a relevant object of study, not only within the frames of linguistics, but also of a wide range of contemporary humanities related disciplines. The author describes the use of basic concepts, and different types of metaphor (metaphor-sign, metaphor-image and metaphorical models) by realization of the verbal semantic; linguistic cognitive; motivational levels of the football commentator's professional linguistic personality. The authors conclude that the study and description of the different types of metaphor require a multifaceted approach to be used, as the subject of study is particularly complex, multifaceted and is of ambiguous interpretation in modern linguistics. The author states that the use of the metaphor fixes the connection of the language with the generalized professional consciousness and outlook.