Verbalization of the Monarch''s Portrait as a Secondary Semiotization of the Power Institution
The following article attempts to prove that the royal gala portrait represents semiotic space, the signs of which form the image of supreme power. By interpreting the signs presented in G. Rigo's portrait of Louis XIV in the coronation costume (1701), the authors reveal the pragmatic dimension of the semiosis of power and the court culture. Secondary semiotization of the monarch's portrait is analyzed on the basis of texts that verbalize the portrait. The article emphasizes the idea that the state's purpose of the symbolic representation of the monarch is to visualize the power institution.