‘PRICE AND QUALITY OF SERVICE’ AS THE DRIVERS OF RUSSIAN MEDICAL TOURISM MARKET
The article focuses on the main trends on home and international medical tourism market in Russia. The study shows that customers choose the service based on the ‘balance of price versus quality, which means that the improvement of quality of medical service can boost the growth on this market. Among other factors which contribute to the growth of this market is the further specialization of the leading clinics, creation of medical clusters, improved communication with potential tourists (patients) and lifted visa restrictions. There is an urgent call for a coordinated medical tourism initiative.