Perception of the Text and Its Syntactic, Lexical and Stylistic Components
The paper describes the perception of verbal texts based on the analysis of the results of a psychosemantic experiment. The respondents evaluated the text according to the semantic differential scales. As a result of processing the data in SPSS by the method of factor analysis with subsequent rotation of the factors to a simple structure, six categories were identified: comfort, strength, expressiveness, evaluation, naturalness, simplicity. The aim of the study was to determine the dependence of text evaluations on the content of the text and its formal characteristics. The parameters that could affect the evaluation of the text were identified: the correlation between the lexical content of the text and the scales of the semantic differential, the content of the text, the syntax of the text, the lexical content of the text, tropes and perceptual images in the text. The “content” parameter is the most effective. It determines the evaluation by the factors: strength, evaluation, simplicity. The “comfort” of the text depends on the correlation between the lexis of the text and the names of the scales. “Expressiveness” is evaluated through tropes and perceptual images. The degree of complexity of syntactic structures as well as lexical frequency turned out to be important for the factor “naturalness”.