RADIO, TV AND INTERNET ADVERTISING IN MASS MEDIA
This article is devoted to the study of some types of advertising - advertising in Radio, advertising in television and advertising in the Internet - in Mass Media. Radio advertising is popular as the artistic and technical capabilities of words, sound and music increase the activity of this type of advertising. Television advertising is considered more influential and productive as television, as a means of direct communi-cation, attracts its viewers to the flow of audiovisual information by separating them from practical activities. Internet advertising can significantly increase the effectiveness of marketing communications and has some subdivisions, such as banner, rich-media banner, text blogs, additional windows on the screen and advertising on small sites.