FEATURES OF THE VISUALIZED PRESENTATION OF MUSIC IN THE MODERN ART INDUSTRY
Innovative ways of visualizing classical music by means of computer design, animation and modern technologies are considered. On the example of the project "Visual identity" of the London Symphony Orchestra, the creative process of its screen image’s creation, the possibilities of visual representation of symphonic music and orchestral performance are shown. The artistic concepts of promotional films, as well as the semantics of screen images that embody the expressiveness and dynamism of the orchestral sounding are analyzed by the author. The peculiarities of musical imagery and visual effects used by digital artists and designers to express the emotional power and character of music are revealed. Particular attention is paid to the conductor's gesture as a means of conveying the visual image of music.