CONCEPTUAL MODEL OF DEVELOPMENT AND ELABORATION OF QUASI-INTEGRATION STRUCTURES
Introduction. Quasi-integration structures represent a prospective form of organizational interaction between the economic agents. However, when attempting to build effective business models of economic entities interaction based on quasi-integration there emerge some challenges of both: applied and theoretical-methodological nature. Goals and objectives. The paper aims to shed light on the issues concerning the key factors determining the joining of market participants into quasi-integration structures, thus, focusing on the subject matter and contents of a «transactions costs» notion and their role in the development of quasi-integration structures. The authors draw interlinkages between transaction and alternative costs related to management structure choice and come to conclusion that minimization of transaction costs results in minimization of alternative costs or their elimination and the selection of the most profitable alternative; while the increase of transaction costs eventually results in refusal from cooperation with the third party and loss of the alternative. Due to this fact the authors argue that quasi-integration structures allow increasing the added value of the end product. Results. As a result of research the authors developed the concept model of quasi-integration structure. The model includes the mechanism of development of a quasi-integration structure, selection algorithm and development of a quasi-integration scheme based on a simple contract scheme by O. Williamson and its performance evaluation in two criteria dimensions: minimization of transaction costs and maximization of the added value. Conclusion. The developed model shows that quasi-integration allows decreasing the amount of transaction costs by means of partial replacement of market relations with the hierarchical ones and vice versa. The key role here is played by the amount of the transaction costs, degree of uncertainty of the economic management and conduct uncertainty of economic agents.