CATEGORY OF DEVELOPMENT IN STRATEGIC PLANNING OF INDUSTRIAL ENTERPRISES IN THE LIGTH OF THE LOGICAL APPROACH
The content of the concept of enterprise development as a category of strategic management is analyzed, on the basis of which the marginal possibilities of enterprises in making profits in the long-term are determined as the object of strategic management. It is shown that the concept of enterprise development stemming from the philosophical concept of development from the standpoint of strategic management tasks is not strictly defined and ambiguous, which is due to the complexity of unambiguous interpretation of the concepts of the state of the enterprise, its quantitative and qualitative changes, and the development objectives of the enterprise in which the definitions of this concept are based. On the basis of the logical derivation, the expediency in the strategic planning systems is considered to be the process of enterprise development as a set of measures aimed at expanding the ability of the enterprise to generate revenue in the future on a long-term basis, which is ensured by appropriate structural transformations. The general structure of the strategic planning process, resulting from the concept of enterprise development based on management of their marginal capabilities, and the most important theoretical and methodological issues that require priority solutions are defined. Managing the marginal opportunities of enterprises should be based on their constant monitoring, including quantitative assessment, forecasts of the dynamics of the external and internal environment of enterprises, to include the development of alternative structural adjustment programs and evaluation of the expected results from their implementation.