Consumer and savings behavior of Russians during the economic crisis
In a developed market economy, the size of the annual expenses of households, on average, is usually less than the value of their income. That part of the net income of households that does not go directly to the purchase of goods and services is directed to the formation of savings. Savings are the result of the accumulation of wealth by the population, in particular, in the form of money, and the scope of its application extends both to the vital activity of individuals and their families. Economic uncertainty and poor predictability of the course of the financial crisis do not allow households that are objectively in conditions of information asymmetry to make informed investment decisions. At the same time, the household, in contrast to other economic forms, is the most adaptable to the external conditions of the economic environment. There is a need to improve the methods and instruments of the income and savings policy of the population, allowing to create an effective mechanism for transforming the savings potential of the population.