EVALUATION OF THE EFFECTIVENESS OF THE ADVERTISING CAMPAIGN OF CANDIES "RAFFAELLO"
The presented article is devoted to questions of evaluating the effectiveness of an advertising campaign. The factors complicating the reliability of evaluating the effectiveness of an advertising campaign are noted. The results of the marketing research of the FDFgroup agency are analyzed. A comparative analysis of the results of evaluating the effectiveness of advertising campaigns of popular brands of chocolates is carried out. The effectiveness of the advertising campaign of Raffaello sweets is evaluated and recommendations for its improvement are substantiated.