Competitive actions management
The article deals with the system of management of competitive action. The author describes the place of the competitive action management in the overall enterprise management system, consistently reveals all the main components of competitive action management, such as: competitive analysis and audit tools of competitors, target planning of competitive action, the establishment of competitive dispositions, predicting the response of competitive action, the selection of competitive «field», resource and organizational providing of competitive action, the control of execution of competitive actions, the competitive motivation.The author describes a typical set of techniques of simple and weighted comparison of competitors, suggests ways of formation of vectors of competitive differences, methods of making a competitive maps of market, and a number of other instruments of competitive management.The article also describes the characteristics of competitive actions that are meaningful in their planning phase: effectiveness, strength, quality, speed, intensity, stability of competitive action.The author also describes the main areas of competitive motivation of employees of the company: strengthening of personal competitiveness, inspiration of competitive self-management and competitive self-motivation.