APPLICATION TO THE FORMATION OF STRATEGIC ANALYSIS OF COMPETITIVE POSITION OF THE COMPANY ON THE BASIS OF EVALUATION OF SENSITIVITY TO MARKET CHANGE AND INNOVATION
In the intense changes in market processes, there is need for a strategic analysis of the company to maintain its competitive position. You have to properly develop the strategic behavior of firms based on an assessment of sensitivity to market changes and innovation. The main reasons for the company loses its appeal in the market lies in the fact that she continues to use the classical methods of strategic analysis, which in its application to become ineff ective.