TECHNOLOGIES FOR THE DEVELOPMENT AND PROMOTION OF URBAN EXCURSIONS (ON THE EXAMPLE OF KRASNODAR)
The article discusses technologies for the development and promotion of a unique author's excursion for young people in Krasnodar. In the course of the research, the concepts of «excursion» and «VIP-tourism» were clarified, the concept of the developed tourist product and the ways of its promotion on the market of tourist services in Russia were presented.