THE ROLE OF LANGUAGE CULTURE IN PROFESSIONAL COMMUNICATION OF THE TEACHER-PHILOLOGIST
The article focuses on the importance of communication skills language and literature teacher in his professional activity. In this paper, we investigate the notion of «speech influence» in terms of rhetoric, pedagogy, and psychology examines the role of this phenomenon in professional communication of the teacher-philologist. This study examines the basic techniques of speech influence, is their analysis. In work the attention is paid to the study of the concept of «pedagogic speech genre» is the most popular classification of speech genres, typical of professional communication of the teacher-philologist.