FORMATION OF ENTERPRENERIAL CULTURE OF YOUNG SPECIALISTS IN HIGHER EDUCATION INSTITUTIONS
The work has a task to present the value of entrepreneurial culture of young specialists in the changing social and economic conditions. The author describes the structure of entrepreneurial culture and the role of modern educational technologies in the process of formation of enterprise-based culture of students. Referring to the analysis of the work conducted in recent years, the author makes a conclusion that making students ready to live in conditions of a market economy becomes an important aspect of the higher education. The researcher is sure that the entrepreneurial culture cannot be formed as the result of mechanical accumulation of knowledge, competencies and skills. It implies the development of all sides of a personality, among which there are cognitive, emotional and will-based levels. At the same time the degree of the development of the business-oriented culture depends on the level of maturity of a person''s qualities, which include self-dependence, innovative thinking, a high level of skills to use technologies, reliability, etc.