THE CULTURE OF EVERYDAY /DAILY LIFE OF DISTRICT MERCHANTRY IN RUSSIA IN THE 19TH AND AT THE BEGINNING OF THE 20TH CENTURIES: ON THE MATERIALS OF VATKA PROVINCE
Different sides of everyday life of Russian "third estate" on the materials of district merchantry of Vatka province are viewed in the article: the space of the merchant house, mode of life and customs, interfamily relations, the culture of feeding, clothes traditions. The process of forming of merchant world outlook (ideology) was expressed in the variety (diversity) of styles of merchant life; that witnessed the absence of common value orientations and the beginning of forming a new system of views (opinions).