THE PROBLEMS OF INTERNATIONAL MARKETING FORMATION IN UKRAINE
An important place of the international marketing is grounded in the activities of the company. Companies that enter the world market get into a brutal competition. In order to save and strengthen its position companies have to exploit the power of marketing. It is on the basis of marketing activities the most of commercial transactions in the world market are conducted. Expansion of foreign economic relations is to export and import, international auctions and tenders, cash investments in foreign companies and, finally, the existence of the global market for goods and services, where a special place is occupied by multinational corporations that operate in many countries overseas production and use marketing department that actually work on the world market as a whole. All this implies the need for international marketing - specific set of measures for the sale of goods and services outside of their country. International marketing should provide concepts for the development of various forms of market activity.