THE ROLE OF THE MEDIA IN ETHNOPOLITICAL CONFLICTS
This article aims to study the role of mass media in development of civil conﬂicts of ethnopolitical nature, basing on the example of the Ukrainian crisis 2014-2015. The paper examines Russian and American participation in the information competition, as well as the reaction of the Ukrainian side. The author analyzes the nature of the media and its methods of psychological inﬂ uence towards civic circles within ethnopolitical processes. Following the conducted research, the author concludes that information conﬂ icts have similar nature in distinct world regions, which is attributable to the phenomenon of globalizing world and culture. In this view, the media’s purpose is to form a strong and unshakable understanding of a speciﬁc event in order to get consistent opinion from the masses. Consequently, due to its moral virtues a person might be convinced easily, which is achieved by successfully conducted information campaigns.