The Axiological Potential of the Comparative Trope in Journalism (Based on the Material of a Publicistic Sketch "Unlawful Killing - the Film the British will not Get to See")
The article is devoted to the analysis of the axiological potential of comparative tropes functioning in the text of the British press. On the example of a publicistic sketch, the features of an axiological context characterized by a high degree of axiological tension are investigated. The relevance of the study is determined by the importance of the role of the comparative trope in the process of creating a holistic axiological context. The theory covered in this article is the proposition that author’s comparative tropes, which have brightness of images and artistic expressiveness, are one of the main means of creating an axiological context, which is due to the presence of a high degree of axiological potential in them, that is, a high degree of probability of creating an intense emotional evaluation in the text.