Problems of Developing the Audience Culture of University Students in the Infrastructure of Entertainment and Concert Institutions of Omsk in the Form of Cultural Heritage Broadcasting
The article deals with the problem of developing the audience culture of university students in the infrastructure of entertainment and concert institutions. The task is to consider this problem in the context of the infrastructure of entertainment and concert institutions of Omsk broadcasting cultural heritage. The methodology of the article is based on art history and pedagogical studies of the last quarter of the 20<sup>th</sup> -beginning of the 21<sup>st</sup> centuries and consists in a combination of personal-oriented and infrastructural-integrative approaches to the study of the entertainment and concert environment of the city in the process of studying materials of special courses. Materials used (information base): open Internet sources and sociological survey data. Research methods: systematic and comparative analysis, questionnaire. the main results of the study: a model for the development of student audience culture in the infrastructure components of the modern entertainment and concert environment of the city, including the forms and mechanisms for translating the cultural heritage in different areas of activity; degree, mechanisms for preservation and form of video recording of cultural and entertainment heritage; trends and problematic areas of urban entertainment and concert environment development. The field of application of the results: state and municipal concert and spectacular professional groups, trends in the development of student audience culture. Conclusions: 1. A large proportion of random, irregular attendance at concert performances is due to the low degree of popularity of concerts and spectacles. 2. The superiority of mass visits to cultural and arts institutions towards theatrical performances is determined by their high popularity among student youth. 3. The predominance of genre preferences of folk and classical genres with a low demand of young people for integrated genres and street forms of spectacles and concerts is explained by the low demand for them among students. 4. The high importance of many concert groups among student youth is combined with the lack of visiting others related to high culture, which indicates the lack of development of high aesthetic taste. 5. The predominance of a virtual form of choosing the preferences of concert visits with a small proportion of real ones reduces the effectiveness of aesthetic choice in general.