INNOVATIVE GLOBAL PROMO-TECHNOLOGIES: THE BASIC PROBLEMS AND PROSPECTS
Article describes intrinsic characteristics of product placement as global highly effective strategy of advancement of the goods and the services, based on the latent forms of influence. The basic problems of the given kind of the activity, having economic, legal, organizational-methodological, social-psychological contexts are stated. Necessity of adequate decisions with a substantiation of author's vision of a problem is staticized.