Problems and prospects for the development of domestic tourism in the Krasnoyarsk Territory
The article presents the results of a qualitative study to identify expert opinions on current trends and patterns, possible risks, threats and prospects for the development of domestic tourism in the Krasnoyarsk Territory amidst constant global challenges. The research is aimed at identifying the main and determining factors in the formation of a marketing strategy for the development of inbound/domestic tourism within the framework of the Krasnoyarsk Territory domestic tourism development program. The analysis of the tourism industry and tourist flows in the region is carried out. The most popular places of attraction and the most active consumers of tourist services in the Krasnoyarsk Territory are identified. The popular types of tourism, changes in behaviour, motives and criteria for choosing a place of rest amidst a pandemic are determined; the ratios of organized and unorganized tourism are determined. Changes in the key consumer requests for tourist services are shown. The heads of the leading travel companies in the region hook part in the research. As a result of the study, a list of the main problems in the field of domestic tourism was obtained. The portrait of the main target consumer of tourist services in the Krasnoyarsk Territory has been drawn up. The level of marketing activity of the subjects of the tourism industry is determined. The potential for the development of the tourism sector has been identified.