THE IZHBOLDIN. THE FAMILY OF MERCHANT. ENTERPRISE AND FAMILY TRADITIONS
The article represents general picture of the merchant dynasty life in a provincial town in the 19th - beginning of the 20th centuries. The main sphere of family enterprise is revealed and considered a priority. The evolutionary process of the Trade House development is under consideration. Family traditions, including charity as an integral part of orthodox ethics, are observed. There is an attempt to analyse the merchants mentality. The article is based upon historical files which have been introduced for the first time.