CORPORATE CULTURE AS THE FACTOR OF INCREASE OF EFFICIENCY OF ACTIVITY OF THE ENTERPRISE
The transition to a market economy resulted in the destruction of the former system of functioning of the Russian economy. Formed during the Soviet industrialization of the state industrial policy of territorial production complexes lost their consistency and effectiveness as a tool of economic development of the territory in the early 1990-ies. The tightening of competition requires businesses to improve product quality, expanding innovation and cost reduction. The need to develop new approaches to solving problems of formation and development of competitive industries of the territory is now becoming more and more relevant. In this regard, the developed model of management of enterprise development on the basis of the principles of corporate culture.