Some tendences (trends) in innovations and communications management at enterprises of oil and gas branch of industry
The paper describes some tendencies in innovations and communications management at enterprises of oil and gas sector (OGS). It is noted that modern enterprises of oil and gas sector consider innovations as an effective anti-crisis management tool. Application of new technologies, new models of modern machinery as well as new methods of management and production organization at the enterprises of oil and gas sector lead to significant reduction of production costs, and in case of favorable market and political expediency — to reduction of prices, increase of production profitability, stimulation of new demands of market participants, growth of a company capitalization and development of new markets. It is noted that oil and gas sector development resulted in two prevailing approaches to macroeconomic and institutional structure of production in oil and gas sector (OGS) of Russia. Organizational-economic mechanism of oil and gas sector (OGS) management in Russia, being in practice nowadays, supposes increasing communicative and innovative interaction among its subjects and objects within the limits of assigned priorities with account of some special characteristics and regularities of behavior of energy market players. It is concluded that the most important tendencies (trends) in innovations and communications management at the enterprises of oil and gas sector are constant study of legislative-regulatory framework and legal forms of inter-corporative agreements, optimization of communicative flows in the processes of exchange of partners’ and internal-corporative information, perfection of marketing communications, increasing role of managerial accounting and managerial communications, the structures of which make more and more high demands on the information provided. Modern information submitted to decision-makers of oil and gas companies should be complete for making decisions and at the same time rather brief. There exists the following regularity: the greater the volume of incoming information about the objects of control (OC) is the more information is left unattended by a control subject (SU). The fact that about 13 % of all world oil reserves, being concentrated on the territory of Russia, is unevenly distributed in major oil and gas regions leads to very big demand in novations and innovations in the field of rational production, transportation and logistic complex in the whole. In recent years, a number of oil refineries is engaged in active construction of complexes of oil deep processing, but the dynamics of the construction volumes is not yet sufficient. Thus, the present state and prospects of oil and gas sector (OGS) development of the Russian Federation makes necessary salvation of following main problems, namely, growth and optimization of condition of raw materials base through introduction of innovative solutions (primarily in the field of their extraction and processing as well as transportation and in the less extent — in the field of product selling to the final consumer); expanding of activity scope of enterprises of oil and gas sector (OGS) through improving of managerial communications and managerial accounting; through perfection of marketing communications and pricing policies (especially for domestic market demands), through reduction of costs at all stages of the production process (production, processing, oil and gas products supply, transportation, storage, realization, etc.); through introduction of innovative technologies to ensure environmental safety of production. Urgent updating of organizational-economic mechanism of their own development control aimed at intensive transition from passive corresponding with changes in the environment to their active participation in the formation of the task of a synergistic effect on the development of the oil and gas industry on the basis of the principles of competition, as well as adoption and implementation of advanced managerial solutions in the field of communicative culture, management accounting and innovative development paradigms are required.