PSYCHOLOGICAL FACTORS OF SUCCESSFUL EDUCATION OF UNIVERSITY STUDENTS
In recent years, there has been a particularly noticeable contradiction between dynamic processes in public and economic life, and the value inertia of the consciousness of a significant part of society in the matter of obtaining higher education. The article considers that many students are not inclined to future professional activities and, guided by school, lined up with parental and teacher pressure, external value-motivational strategies, offer unconscious internal resistance to university teachers, about this position are supported by parents, many of which, mainly those who do not themselves have higher education. There are three main ways to overcome the above negative trends. The reasons for the failure of unsuccessful students in training are determined. Conducted studies using the developed methodology for studying the dynamics of abilities showed that students with low success rates differ from others in four indicators. The experience of teachers with students with a low level of academic performance and a number of empirical studies conducted led to the conclusion.