DIGITAL-STORYTELLING IS AN ESSENTIAL TOOL FOR BRAND BUILDING
TELL A STORY THAT HELPS POSITION A BRAND AND SELL A PRODUCT. WITH THIS SIMPLE PRINCIPLE, STORYTELLING WAS BORN, WHICH IS ACTIVELY DEVELOPING IN THE DIGITAL ENVIRONMENT. STORYTELLING HAS GAINED POPULARITY DUE TO SOCIAL NETWORKS, WHICH HAVE BECOME THE BEST PLACE TO POST STORIES BASED ON EXPERIENCE AND SHORT STORIES.