Model of behavior of participants of the retail fuel market in the conditions of information asymmetry
The work is aimed at solving the actual problem of assessing the behavior of participants in the retail fuel market in the conditions of rising prices caused by an increase in the value added tax rate. The proposed approach is based on the application of the Monte Carlo method to simulate the behavior of sellers of the retail fuel market while reducing the flow of customers one of the competing fuel companies in the market, taking into account the structure of the price of a liter of fuel in the market. On the basis of the constructed model has done the estimation of the optimal cost of a liter of fuel in a competitive environment, depending on the number of competitors, as well as of the flow of buyers. The dependence of the average profit of one transaction and the optimal price of the offer on the price per liter of fuel with a decrease in the volume of fuel acquisition are studied, the results of modeling the behavior of sellers when changing the preferences of buyers are presented.