THE CHARACTERISTIC OF SPEECH INFLUENCE IN THE LANGUAGE OF INFORMATIONAL NEWSPAPER MESSAGES
In the article the attempt to reveal the factors determining the specificity of speech influence in the language of informational newspaper messages is undertaken. The factor of an addressee (mass diverse readers' audience), an addresser (centralized informing body), the factor of a message and the factor of a genre (informational genre group in the system of newspaper-journalistic style) form the special type of speech influence and affect the choice of the means of speech influence.