ETHNOCULTURAL FEATURES OF VERBAL AND NONVERBAL MEANS OF APPEAL TO PATRIOTISM IN ENGLISH-LANGUAGE ADVERTISING DISCOURSE OF EAST AFRICA COUNTRIES
The article considers the ethnocultural features of verbal and non-verbal means of appeal to patriotism in the English-language advertising discourse of East Africa countries. The research results suggest that the verbal and nonverbal means of appeal to the patriotic feelings of citizens represent the cultural feature of East Africa peoples’ culture.