Testing of the Modified (Aggregate) Indicator of Assessment of Regional Tourism Competitiveness (Case Study of Irkutsk Oblast)
Now the sphere of domestic and inbound tourism of the Russian Federation is characterized by significant growth in the competition. In this regard, the issue of assessment of its own competitiveness becomes vital for any regional tourism market. However, the analysis of special economic literature confirms lack of the uniform standard technique of assessment of regional tourism competitiveness. The present article is devoted to testing of the developed author’s technique of assessment of regional tourism competitiveness (case study of Irkutsk Oblast) for the purpose of its use in other regions. Based on the offered technique, opportunities and threats for the sphere of tourism of this region as well as the factors of indirect influence come to light that allow proving expediency of certain directions of tourism development. The authors prove the possibility of wide use of this technique for assessment of competitiveness of regional tourism market and describe the corresponding conditions for obtaining a sound result.