DESACRALIZATION OF THE BIBLICAL IDIOM "MAN SHALL NOT LIVE BY BREAD ALONE" IN THE INTERNET AND MEDIA DISCOURSE
The article presents a wide range of the desacralized meanings of the biblical idiom “Man shall not live by bread alone” illustrated by the empirical material of the Internet and media discourse. The research uses the diachronic approach - from the interpretation of the biblical text to the analysis of the communicative intent of the media space dialogue participants, illustrating the transformed nuclear and peripheral semantic meanings of the biblical idiom. The studied biblical expression originates directly from the Holy Scripture text and becomes the part of the modern Russian language phraseological fund. Contextual analysis enables us to identify the nationally specific features of the concept sphere of this biblical expression, and explore the role of the biblical spiritual culture in the modern Internet and media space with special focus on cultural and cognitive, emotional and expressive, regulative, entertaining and hedonistic, as well as consumer effects of the desacralized meanings on the design of the text and iconic language space, carrying a special pragmatic load. In general, the Internet and media discourse illustrates the desacralization of the biblical idiom “Man shall not live by bread alone”, which induces destructive processes in the formation of the language taste of the epoch.