THE DIGITAL ECONOMY IN RUSSIA: GLOBAL TRENDS AND RUSSIAN OPPORTUNITIES
The article is devoted to formation and development of the digital economy in the Russian Federation problems. An attempt to define the concept of"digital economy" was made. The polar points of view on the digital economy as post-industrial society and its subsystem based on knowledge and competence were analyzed. The digital economy as a system of socio-economic relations based on digital information and communication technologies using is considered. The author substantiates the objective conditions of the Russian economy digitalization to ensure its long-term sustainability (the share of the digital economy, the number of Internet users, the dynamics of online consumption, the volume of electronic commerce). The process of digitalization problem areas (such as high export component, the investment growth slowdown, the digitalization of the econodistrimy of dynamics intensity) were also highlighted. The analysis of the digital economy development world tendencies (in particular, the increasing role of digital capital as a production factor and multiplier, increasing the fragmentation and instability of the global economy, strengthening the process of reducing the cost, the unequal bution of income between households, the role of capital reduction and the role of knowledge as factor of production increasing, the growth of the robotics production, of social interactions transformation). Some scenarios of the Russian economy digitalization were proposed on the basis of the analysis (Venezuelan model, middle Eastern model, Asian model). The Asian scenario as the optimum capable to provide competitiveness of the Russian economy is recommended.