STRATEGIC MANAGEMENT WITHIN THE CONTEXT OF DIGITAL ECONOMY DEVELOPMENT: CHALLENGES AND PROBLEMS OF ADAPTATION
Purpose: to identify factors that affect the strategic management of an organization in the light of the transformation of the processes of implementing business functions in the context of building a digital economy. Discussion: the paper discusses the problematic aspects of applying the tools of strategic management of an organization in the context of building a digital economy. Questions for scientific discussion about the digital business strategy, the feasibility of long-term and short-term planning in the new economic conditions are formulated. Results: based on the analysis of scientific literature and the experience of foreign companies, the main challenges that form the need to adapt the organization's strategic management to the new economic conditions of development are identified. The results of the study can be used by organizations in the process of planning digital transformation and developing business strategies, and can also be useful for further research in this area, in particular, to assess the impact of the digital economy on changing the strategies of specific companies operating in various industries.