ECOSYSTEM AS A DIGITAL MODEL OF BANK DEVELOPMENT
Modern trends in the development of the economy require organizations in the banking sector to accelerate the transition from the classical business model to the formation of a new model - an ecosystem based on the use of modern digital technologies. The authors examined the essence and structure of the ecosystem of Sberbank PJSC. Today, banks are creating their own ecosystems, which include a variety of services, services, cooperation with non-financial companies. Individual elements of Sberbank's ecosystem are in the greatest demand among customers.