GENRE FEATURES OF POPULAR SCIENTIFIC MAGAZINES IN THE CONTEXT OF SOCIETY'S INFORMATIZATION
In the article, the authors attempted to consider the issue of switching most print publications online, including popular science journals. This fact undoubtedly shows us that the majority of readers prefer to extract information using digital technologies. The relevance of the work is beyond doubt, given that the media environment today has a certain popularity. The goal set by the authors of the article was achieved by considering contemporary genres of printed materials in general and in scientific journals in particular. The work marked the dominant, traditional and popular genres. The authors referred to the works of scholars studying the genres of contemporary journalism and genres operating in the Internet environment. It was found that the distinctive feature of the texts of Internet versions is their communicative focus on the recipient. The Internet versions widely use thematic forums, interactive comments to publications in the form of a dialogue.