ANALYSIS OF SPORTS NUTRITION MARKET IN THE CITY OF OREL
The presented article is the result of the study of the sports nutrition market in Orel. The purpose of the study is not to determine the demand for products intended for sports nutrition in General among the population of the city, or to highlight the most competitive "players" of the market. The study concerned the demand for sports nutrition and segmentation of the target consumer audience of the town Orel, that is, the determination of trends in demand (and hence the needs, real or imputed) among those consumers who are regular visitors to outlets selling this product.