INNOVATION POTENTIAL AS A STRATEGIC FACTOR OF ECONOMIC DEVELOPMENT FOR RUSSIAN ENTERPRISES
The relevance of the problem under study is associated with particularities of the formation of Russia's economic policy at the current stage. The objective of the paper consists in considering innovations as the principal element of tailoring the economic development strategy for Russian enterprises. The leading approach to studying this problem is the systemic and strategic approach that allows viewing the major features of innovations in relation to enterprises in an integrated way. In the paper presented, the main particularities of innovation development of the country in general and its individual regions have been described and the foreign experience in forming strategies has been discussed. The world practice is given and analyzed using the example of the European innovation development map and its most important focus areas are outlined, with the key strategic development factors for innovations-oriented economy singled out and the major focus areas of innovation potential strategy characterized. The materials of the paper may be of use for practical activity of Russian enterprises in the sphere of innovation initiative, as the process of adaptation action and forecasting the sustainable functioning of Russian enterprises is analyzed in the work. Proceeding from the research conducted, the main provisions of the strategy of an enterprise busy with knowledge management and innovation enabling processes are characterized.