PROMISING BUSINESS CONCEPTS IN THE RESTAURANT INDUSTRY
Purpose: to consider promising business concepts in the restaurant industry. Discussion: this article highlights the relevance of the «price-result» ratio indicator in any business concept in the post-pandemic market, aimed at efficiency and cost optimization. The human factor is indispensable here. Now is the time for decisions that will help rebuild the approach and system of working with employees, agree with yourself and your team about the need for changes, about what exactly to revise in management approaches, in order to then consciously determine the trajectory of transformation. One of such systems of work with personnel is gamification, aimed at their maximum involvement and motivation for the result. Results: the main idea, guided by which you can achieve the maximum breakthrough, taking into account market dynamics - only action counts. The company should become a family for the employee. The main principles of the business concept in relation to personnel in conditions of extreme uncertainty are focusing on EVP (a set of benefits that the company as an employer offers employees), presentation for candidates, the desire to support their employees, which is dictated by the practical requirement of the time.