VIRTUAL IDEAL IN MODERN CULTURE
The article is devoted to the analysis of the development of the «Virtual Ideal» innovation in modern culture. The technogenic-material concept of «virtual reality» has an increasing interest among modern youth. The author of the article points out the quasi-cultural values of the formation of the virtual ideal - the violation of the synchronization of culture, the development of the utopian symbolic worldview of the «California ideology», the preformation of the creative impulse of the modern cultural elite. High culture (spirituality) was lost in the labyrinths of symbolization of goods and technologies. Innovations of the «virtual world» gave rise to "escape" - the departure of the young generation from reality into a world of fantasy and play.