ALTERNATIVE ONLINE BUSINESS FINANCING AND THE FIRST EXPERIENCES OF ITS STATE REGULATION
The author reviews a taxonomy of the main sources of alternative online business finance. Determines that the directions of state regulation depend on the volume of financing of the corresponding market segment, the development of the economy and the business models of companies. Substantiates that the desire to raise funds for the implementation of projects in the face of growing requirements for borrowers in the banking sector from the regulatory authorities leads to the development of new approaches to alternative online financing. Proves that further improvement of legislation is needed in order to minimize fraudulent schemes and the establishment of strict reporting requirements for companies operating in the alternative online financing market.