EVALUATION OF SMALL ENTERPRISES COMPETITIVENESS RATE WITH ELEMENTS OF SOCIOLOGICAL RESEARCH
The features of small enterprises competitiveness evaluation have been considered. Information supply for complex competitiveness study has been characterized. A conclusion on advisability to compare competing small enterprises on the basis of their products competitiveness level has been made. It was suggested to broaden the usage of consumers’ attitude research to improve the reliability of products competitiveness evaluation. A possible algorithm for estimating the level of small enterprises competitiveness with elements of sociological research has been outlined.