INTERCULTURAL DIALOGUE COVERED BY THE REGIONAL MEDIA (BASED ON THE EXAMPLE OF THE MEDIA OF BELGOROD REGION)
The article raises the question of the influence of various media formats on the development of intercultural dialogue in the historical aspect, as well as in the Belgorod region. The data on the trust of Russians to the media of various formats, the reasons for the decline in confidence in the format of television programs and increase of trust to the Internet in the context of the impact of this process on intercultural dialogue are analyzed. Emphasized, that Bibler’s dialogue nature of the XX century, when «joined all the other prerequisites of dialogism» and the phenomenon of the simultaneity of cultures became clear that. The development of intercultural dialogue of Belgorod is given in retrospect from the 1970-ies of XX century to the present day, including the relationship with twin-cities. Quotes reflecting the genre diversity, style, language and mood of a particular period in the development of the country, the Belgorod region, as well as interaction with twin-cities and partners abroad. A step has been made in studying the role of various formats of Internet media in intercultural dialogue. Assumptions about the role and nature of the influence of media formats and social networks on the modern intercultural dialogue are made in the article.