EXPANSION OF SPORTS MEDICALISATION AS A SOCIAL PHENOMENON IN SPORTSMEN PREPARATION
Interactions of social entities in the process of sport medicalization have been revealed and analyzed. In our research studies, the notion of medicalization is as follows: it is a constellation of methods and approaches directed onto restoration and rise of organ and system functioning in a sportsman after trainings and competitions, stimulations of his physiological mechanisms to create and support special practices in association with sports activity. It is essential to point out the medicalization is an inseparable part in pedagogical training and medical support of sportsmen of high qualification. Besides medical sciences there are also medical and pharmaceutical industries as well as mass media in sports medicalization. These interactions are as follows: doctors of sports medicine, since they are responsible for the medicalization, sportsmen and trainers as they are interested in the latter, and pharmaceutical companies and mass media, since they have profit. All above are tightened and have great degree of motivation but also give new sports standards as well. It is important to actualize that a sportsmen appears to be the most unsecured subject among all since his intentions to acquire the result by all means provokes the sports doctors to enlarge medicalization enclosing the circle. It is of great importance to identify the boarders of medicalization process to prevent point of no return for the sports doctors when he influences the life quality of a sportsman while preparing.