Directions and types оf marketing research in the field of passenger transport including transportation
Clarified the concept of "marketing research" and its difference from the concept of "market research". The principles of marketing research as an integral part of research and as a specific way of getting information. Summarize the marketing research system, formed in the passenger sector of railway transport of Ukraine. Based on the developed practice and specificity of the transport services proposed new directions of marketing researches in passenger transport. Analyzed the existing classifications of marketing research, executed their systematization and ordering. The resulting classification allows us to give them comprehensive, clearly focused on solving the problems.