ON THE QUESTION OF THE MEANING OF THE TERM SPEECH GENRE
The work raises the question about the necessity of developing a uniform approach to the interpretation of the term speech genre, since the last time this term came to be called the most heterogeneous and different-level phenomenon of domestic apology, gratitude and requests to Facebook, website and mass media discourse that contributes to the understanding of genre structure as a system. The difference between the principles of allocation of genres by scientists is illustrated by the analysis of what is usually called a genre within the advertising discourse. The author comes to the conclusion that because at the current stage of development of genre studies within the context there is no possibility to create a General system of speech genres, it is necessary to understand the details and to focus the system of separate genres of discourse.