Substantiation of the Competitiveness Management Process of the Road Passenger Transport Services Based on the Effective Tariff Policy
Actuality of the study of the problem substantiation of the competitiveness management process of the road passenger transport services based on the effective tariff policy is due to the fact that this process is very complex and requires accounting of a large number of factors. Lack of attention to these factors can lead to errors in leveling the service competitiveness, to a recession in demand, loss of the profit share, and even consideration of its provision cessation. The analysis of recent studies and publications has shown that most scientists in their works consider the competitiveness management process of enterprises and organizations in general and do not pay enough attention to the competitiveness management process of goods and services. The processes presented in their works cannot be used to manage the competitiveness of road passenger transport services based on the effective tariff policy for several reasons. Firstly, there are fundamental differences between the concepts of the enterprise competitiveness and service competitiveness. Secondly, the considered competitiveness management processes involve an impact on all its factors, and not on one of these. Based on the analysis of existing competitiveness management process of enterprises and organizations, using the developed tariff setting process, the competitiveness management process of road passenger transport services on the basis of the effective tariff policy is proposed. It consists of the following stages: stages 1-6 are the process of setting tariffs for road passenger transport services; the seventh stage is the determination of the integral indicator of the competitiveness of own service and services of the strongest competitor; the eighth stage is to set the competitiveness of own services; the ninth stage is the identification of reserves to reduce the cost of services. The proposed process is highly flexible in the management of competitive services, which are provided by a wide range of tariff changes. In addition, the proposed process allows to maintain the necessary level of the service competitiveness, without violating the interests of road transport companies and passengers The developed process can be used to manage the service competitiveness of other transport modes, taking into account peculiarities of setting tariffs for transportation.