GENDER PECULARITIES OF VIRTUAL COMMUNICATION
The article is devoted to peculiarities of the verbal communicative practices that occur in the Internet, perception of gender characteristics of these communications. The total unification of gender differences has affected all spheres of life, including the Internet. Therefore, this article also considers the virtual space as the invariant of the real world. As to combine the possibilities of perception, transmission, and synthesizing pulses only the human mind can, the virtual space at the present stage is its continuation, with greater capabilities and a broader set of tools. The relevance of studying the gender peculiarities of communicative behavior, implemented in virtual reality, was due to the fact that, according to the research, gender has an effect on language behavior occurring in virtual reality and real communication, thus its impact is not so clear. Analysis of research in different fields of scientific knowledge suggests that gender stereotypes have accumulated experience of generations about the behavior of women and men, their character traits, moral qualities, i.e. play the role of the program behavior. In accordance with this approach the reality of becoming the main characteristics of virtuality and becomes less complete picture of the world, while the virtuality becomes a reflection of all knowledge about the world accumulated in the process of its development. Material for the study consists of data obtained as a result of the survey of South-West state University. The survey showed that the perception and awareness of gender aspects of computer communications occurs at the level of ordinary consciousness. These gender-specific features in the communication are understood by the communicants at their daily practices of communication in the network.