Representativeness of Buzzwords in the Language of the Media
The article touches upon the issues of ecological compatibility of language usage in the media that are relevant for modern linguistics. The article discusses the latest loanwords used in the media. The language material is taken from modern socio-political publications and television programs. The article analyzes the reasons for the insertion of Anglicism in the Russian language, provides examples of the use of loanwords and concludes that the active use of foreign words in the press and on television often not only complicates the perception of information, but also poses a threat to the national culture and the Russian language. The concept of a catchphrase was first mentioned in 1947. The way a person speaks, what phrases he uses, is determined by the level of his education and competence, as well as the ability to express linguistic «elasticity» in connection with the conditions and circle of his communication. The relevance of this article is due to the small study of the features of the use of buzzwords in the language of the media, namely, the fact that today in the media you can increasingly see how buzzwords are used in various materials, and how different meanings are given to the same words.