ENTREPRENEURIAL POTENTIAL: ESSENCE AND ROLE OF A SOCIOLOGIST IN ITS STUDY
The article reveals the essence of the concept of «entrepreneurial potential» from the standpoint of the existentialist-probabilistic method of cognition. The article shows the difference between this concept and other concepts of entrepreneurial potential based on the classical philosophical tradition. The role of objectively acting external factors and consciously formed impact on economic entities that create incentives for entrepreneurial activity (in addition to internal personal motives of entrepreneurs who realize their creative abilities, value attitudes) in identifying and using the opportunities of entrepreneurial potential is emphasized. The tasks of the sociologist's research in the field of studying the foundations of the formation and use of entrepreneurial potential are determined.