REGIONAL MACROECONOMIC ENVIRONMENT AS A STIMULATING FACTOR OF SOCIAL RESULT CREATION
The paper systematize specific features of regional entrepreneurial structures development according to the type of its macroeconomic environment in term of its attitude towards development of social result (positive, negative or neutral). Main features of entrepreneurial units are defined including economic, social, strategic and personal features, a conclusion on the possibility of social result development regional regulation under different types of macroeconomic environment is presented.