MODAL MEANINGS AS EFFECTIVE MEANS OF VERBAL MANIPULATION IN THE SPEECH OF POLITICIANS
The article deals with the problem of using modal meanings in political speech as a means of verbal manipulation with relation to the consciousness of a mass audience. Subjective-modal meanings fall within the scope of pragmatic modality of utterance, representing a modal framework of the proposition. As a result of the modal interpretation by the speaker, proposition can be presented as a true or false statement. In their political speech, the speaker creates the desired picture of reality in the mass consciousness with the help of various techniques and a combination of various types of subjective modality. Epistemic modality in combination with axiological and debitive modal meanings, the use of debitive modality combined with imperative meanings and so on can be effective means of verbal manipulation. Thus, escalation of positive judgments, intensification of assessment, its lack of verification in combination with the modal meanings of confidence and conviction refer to the methods of political advertising and create a positive picture of the world in the minds of the mass recipient. In addition to modal words with various subjective meanings, verbs of propositional relation (opinions, thoughts and beliefs) are used for linguistic intervention on public consciousness. In N. Nazarbayev’s speech, debitive modality is the dominant type of subjective modality: it employs the meanings of necessity and obligation. Modal meanings, being exclusively in the sphere of the speaker and under their control refer to effective means of linguistic manipulation in political speech.