METAPHORICAL FIELD OF THE SOCIO-ETHNIC TYPE "KUDAR"
The article deals with the North Ossetian linguo-cultural type “kudar” on the material of various Internet sites. In accordance with the theory of linguo-cultural types, stereotyped persons are treated as generalized well-known representatives of a culture who serve as indicators of ethno-cultural diversity and markers of socio-political, national and international changes. The algorithm for the study of a linguo-cultural type includes such features as appearance, clothes, age, gender, communicative behavior (verbal, para-verbal and non-verbal), sphere of activity, social status, IQ, education, material status, life position, asserting one's socio-political interests and cultural identity and differentiation according to sub-ethnical, religious and territorial principles. The author describes the cognitive features of the linguo-cultural type “kudar”, represented by various metaphorical models. Many metaphors give a negative representation of a kudar. For example, a complex dual-vector metaphorical model is projected in two conceptual fields - civilization and behavioral ones: “A KUDAR IS A SAVAGE”. A savage is a person at a primitive stage of culture (civilization metaphor) and a rude and ungovernable person (behavioral metaphor). Zoomorphemic metaphors also often present the kudar as ignorant and stubborn people, demonstrating dangerous for the North Ossetians behavior (locust, cattle, ram, etc.). Positive evaluations are also found, when the kudar are treated as “own”, for example, in a military metaphor (mighty warrior, Rambo, etc.). The metaphorical cluster consisting of the basic part (psychological metaphor “a kudar is a state of mind”) and the additive part (morbid metaphor “a kudar is an illness of one's soul”) actualizes the treatment of the kudar by the North Ossetians as something unfathomable, impossible to be precisely defined and at the same time negative.