Strategic Observations in the Process of Analysis of the Strategic Potential of a Trade Enterprise
The article studies theoretical issues of formation of the mechanism of strategic observations as an element of analysis of the strategic potential of a trade enterprise. Based on the analysis of economic literature the authors offer own definition of strategic observations as an element of analysis of external strategic potential of an enterprise required for identification of long-term tendencies of change of its elements and provision of the process of conduct of strategic analysis with required information. The article develops a mechanism of conduct of strategic observations in the process of analysis of strategic potential of an enterprise, which includes the goal, principles, functions, stages, methods of collection of information and methods of forecasting. The article conducts analysis of use of methods of obtaining information in the process of strategic observations and use of channels of obtaining information for conducting strategic observations using the examples of five trade networks of Donetsk oblast.