THE INFLUENCE OF MASS MEDIA ON THE FORMATION OF MASS CONSCIOUSNESS
The article considers the ways of mass media influence on the formation of mass consciousness. Some tools and methods of manipulation used by the media are listed, for example, propaganda, the method of myths, omission of key events, emphasis on trifles, etc. The Media Institute has become a global system in which television is still the leader. However, the public's confidence in television viewing has decreased. Sociologists are interested in the dynamics of the influence of mass media on mass consciousness.