The role of verbal and non-verbal content in the communicative process: dependencies, increased influence, features of the formation of content components
The article examines the possibilities of influencing the result of the communicative process through the formation of the required content among the subjects of this process. The features of verbal and non-verbal content components are analyzed and highlighted in the context of their influence on the result of relations. It is determined that the effectiveness of influence increases with the coherent use of the verbal and nonverbal component, which ensures an increased impact on the target with the goal of achieving the desired results. The paper has shown that there is a link between the content and its impact on the achievement of the objectives of interaction. The author's interpretation of content has been offered. Content refers to the information contained in the communication channel between communicants. Content is a special-purpose information resource that is important for interaction and capable of causing the change in the state of the target object, or the subjects of the relationship. The paper has demonstrated the importance of the role of content in achieving the set goals, determining the results of activities and maintaining the functioning of the social system. The conclusions are based on the analysis of the activities of the personnel of educational institutions and the study of scientific and methodological sources on the problem under consideration. The article is aimed at educators, educational leaders, personnel management specialists, researchers of social systems.