INTELLECTUAL CAPITAL AS THE BASIS DETERMINING THE MARKET POSITION OF THE COMPANY IN THE INNOVATION COMPETITION
In the present competitive environment is in many respects innovative, which assumes that the main competitive advantages of the enterprise can be obtained mainly through effective innovation. Intellectual capital is the basis of these unique advantages. Intellectual capital management acquires a special role in the system of the leading position of the enterprise in a competitive environment. In order to assess the dynamics of the competitive environment and the possibility of using the model to predict the competitive position of the company must consider the growth rate of the indicators underlying the positioning. Knowing the value of the rate of growth, the company can determine the possible measurable-tion's competitive position as a result of effective management of intellectual capital.