The metaphor of the Russian economy: linguistic and cognitive aspect (on the material of media texts)
This article is devoted to the investigation of metaphor in economic discourse. The author focuses on spheres-sources of metaphorical expansion. Knowledge and ideas about economic realities constitute to the content of one of the concepts of scientific knowledge - “economy”. This concept is characterized by a rather complex structure and a variety of means of lexical objectification. Metaphorical designations become means of objectifying the content components of the concept of “economy” along with economic terminology. Various types of metaphors are actively used in media texts on economic topics: anthropomorphic, naturalmorphic, sociomorphic, artifact metaphors and others. The purpose of the work is to identify areas that are sources of metaphor formation that denote the realities of the Russian economy. On the basis of texts in the media, the target areas of metaphorical expansion were identified, which are associated with the idea of the economy as a national economy, a country. Popular economic discourse has become a material for identifying and describing spheres-sources of metaphorical designations. The analysis of cognitive mechanisms of economic metaphor formation allowed us to identify a number of the most important spheres-sources.The author presents such spheres-sources of metaphorical expansion as “Man”, “Disease, medicine”, “War”, “Game”, “Sport”, “Mechanisms”, “Transport” that are productive for metaphorical models of various types.