METHOD OF DETERMINING THE ASSESSMENT OF FINANCIAL POTENTIAL OF THE REGION AND INDUSTRY
The article summarizes and systematizes the main methodological approaches to assessing the financial potential of a region. It is noted that the financial potential for sustainable development of a territory, region, industry is characterized by basic indicators of gross regional product production, gross value added, gross output of the industry, which change under the influence of many factors. The expediency of carrying out a comprehensive integrated assessment of the financial potential of the agricultural sector, which has a multidimensional nature and reflects the current and potential development of the industry at a certain point in time, has been substantiated. The methodology for assessing the financial potential of the agro-industrial complex has been supplemented by groups of indicators of the financial condition of the industry, which are essential and can be used as basic indicators for calculating the integral indicator for assessing financial potential