ANALYSIS OF COLOR PERCEPTION OF STUDENTS TO DEVELOP EFFECTIVE INFOGRAPHICS APPLIED IN THE EDUCATIONAL PROCESS
This article is devoted to the analysis color perception of student’s in different direction of university preparation. During the research the questionnaire in two parts was developed. In the first part was questions about emotions and associations caused by different colors. In the second part, the infographics in various color scheme was presented. A student of first, second and third courses of various direction of university preparation on base of Vladivostok State University of Economics and Service was polled online. As a result of analyzing the responses of students, the most preferred color schemes and the percentage ratio of emotions, caused by the determined color, were identified.­ Since for the learning process, important emotions are joy, surprise (interest), then on the basis of the survey was revealed that yellow, orange and purple are important colors for infographics. Emotions anger (positive excitement) and irritation, which motivate respondents to eliminate obstacles to the goal, cause the red color of respondents. It justifies the need for the development of infographics to be guided by the results of the analysis of color schemes and the color preference of students in different direction of preparation. Color schemes for developing infographics in the educational process were proposed.