Reducing the financial risks of a construction company by means of the diversification economic activity
Each managing subject tries to lower level of risk factors for himself for the purpose of increase of efficiency of activity. One of options of minimization of losses and decrease in action of risk factors is the diversification consisting of distribution of means between various activities so that losses just seeing activity can be compensated by profit on other kind of activity of the managing subject. In article the diversification of economic activity connected with use by construction company of new production and marketing capabilities for the purpose of increase of efficiency of economic activity is considered. The decision on diversification as a way of decrease in risk of activity of the enterprise is accepted on the basis of correlation coefficient which shows degree of expressiveness of a tendency to changes of size of one variable at changes another. At value of coefficient of the correlation, equal to zero, lack of communication between variables is observed. If numerical value of coefficient of correlation is equal to unit, variables are connected by direct functional link, that is there are unidirectional changes of variables. At value of coefficient of the correlation, equal the minus to unit, between variables is observed the return functional communication testifying to a raznonapravlennost of change of variables. At value of coefficient of the correlation, equal or close a minus to unit, it is expedient to make the decision on carrying out diversification. The reasonable model of optimization of a choice of the customer is offered mathematically.