INNOVATIVE BEHAVIOR AS A FACTOR OF COMPETITIVENESS OF ENTERPRISES
The variety of management strategies and organizational forms of business entities creates a lot of options for choosing behaviors in a competitive environment. Each area has a specific character and a certain set of techniques and methods which are aimed at getting the advantage over companies belonging to the same industry. Therefore, a special attention is paid to the innovative nature of behavior aimed at implementation of the results of product research and development, improvement in manufacturing technology, etc. Through innovations, the company obtains a dominant position before appearance of innovation-minded competitors. This paper presents a generalized scheme of factors of the enterprise competitiveness and the results of studying the concept "innovative behavior". The importance of innovative behavior in the market competition between enterprises manufacturing similar products is shown.