Satisfaction with the tourist event: the functionality of the study, the assessment method (on the example of the Lipetsk region)
The article examines the feasibility and prospects of regular and systematic study of tourist satisfaction of participants in event tourism events in the regions (for example, the Lipetsk region). Currently, due to the lack of a methodological base, an assessment of the impact of the event market on tourist flows and the regional economy, including an assessment of consumer demand and the degree of satisfaction, is not carried out, which negatively affects the completeness and objectivity of the marketing strategy of events. The authors of the article propose a set of methods for studying satisfaction with an event, the systematic use of which will help to make the analysis of tourist motivation more objective, which ultimately will qualitatively affect the degree of loyalty of tourists, and, consequently, on the promotion of a regional tourist product.