PERFECTION OF SERVICES QUALITY CONTROL SYSTEM IN SERVICING
Small business is on the verge of a survival. Its entry in the market is accompanied by the strongest competition and abundance of suggested services in the regional market. In the article the role of services quality in the efficiency of the service enterprise activity is considered. Influence of service quality on the degree of the enterprise competitiveness is studied. Priority perfection directions of service quality control system in servicing are suggested.