LANGUAGE AND MEDIA TECHNOLOGIES OF THE USA IMAGE`S CREATIONIN THE CHINA`S NEW MEDIA PRACTICES
The articlepresents the results ofmonographic studiesof the author: the theoretical understanding of the cycle “politicaland media discourse” suggests that methodological search in this area is very productive. Recent scientific work and the range of their research subject clearly demonstrate that fact. The author examines and analyzes political media texts of contemporary China, primarily the information-analytical genre in the new media to identify information and communication technologies` impact on the reader concerning the image of the USA. Media text of China`s new media is a combination of verbal and media levels, which implies the handling of different semiotic systems - linguistic, graphic, audio and video. The analytical part of the report deals with Chinese political language and the possibilities of applying linguistic and discourse-analysis methodology to the solution of some interdisciplinary research.