PROSPECTS FOR THE DEVELOPMENT OF THE MARKET OF NON-TRADITIONAL TYPES OF MILK (ON THE EXAMPLE OF THE KIROV REGION)
The article examines the market research of non-traditional types of milk, namely goat and sheep milk. It is noted that this market is currently in the formative stage, but it has very promising prospects due to a number of trends that are determined by the trend for a healthy diet in the population, as well as the growth in the number of consumers who have various chronic diseases.