The impact of marketing tools and the consumer society tools on household finances
The article examines the problem of the influence of marketing tools and tools, which modern producers of goods and services and their sellers have mastered perfectly, on household finances. Household finances have become the most important source of financial resources of all market entities in the new economy. In the context of this topic, the author examines how excessive consumption is stimulated, leading to a negative trend of irrational use of finances by households in an unstable economic situation and a decrease in real incomes. Special attention is paid to outlining the contours of the transition from the financial relations that have developed in consumer society to the relations of sustainable rational consumption, as well as the priority consideration of the households' financial interests. In this regard, the article will be of interest to entrepreneurs who, constantly being in financial relations with households, should understand that an unbridled desire to extract profit by any means leads to the destruction of society, the state and the business itself.