"Digital literacy" project:Methodological experiments
Within the “Digital literacy index” project we conducted a series of methodological experiments based on the analysis of «big data» and data obtained from a survey of social networks users. We found significant differences between the data obtained in the WCIOM survey and the experimental results. The analysis of «big data» showed a more even distribution of search activity and users’ interest in online media by federal districts. Depending on the type of data source the different “top” and “outsider” regions were found. The survey of the social network users also showed significant differences in the examined indicators in comparison with the offline WCIOM opinion poll - up to the diametrically opposite estimatets at the level of federal districts. The article discusses the possible mechanisms causing these differences.