TOURISTS OF GENERATION Z AS A SEGMENT OF THE DOMESTIC TOURIST MARKET
The article presents the results of the survey. The purpose of the survey is to study consumer preferences of generation Z in terms of an attractive domestic tourist destination - Lake Baikal. The results obtained prove that representatives of Russian youth - generation Z - differ in several characteristics as consumers of a tourist product. They make their consumer choice largely under the influence of Internet resources. They also prefer to make purchases of travel goods and services through online services. The generation Z prefer budget vacations, smart spending of money. For these travelers, the minimum impact on the environment during travel is essential, therefore all forms of eco-tourism are the most attractive for them. The results obtained by the authors on the consumer preferences of tourists of generation Z can be used by marketers to promote domestic tourism products and related services, as well as to develop practical recommendations for the development of advertising campaigns and marketing strategies for the development of domestic tourism.