MORPHOLOGICAL DERIVATION OF PHARMACONYM
The article is devoted to the processes of medicines nomination that are presented on the modern Russian pharmaceutical market. Author considers the morphological methods of the pharmaconyms formation (drug names) and determines the productivity of a particular method of word production. The features of each specific method are analyzed: prefixation, suffixation, confixation, composition, composition with suffixation and a special way of inclusion. Author claims that the modern medicines names are aimed at achieving pragmatic goals - gaining a leading position in the pharmaceutical market, the possibility of recognition and use by the consumer, that is, professional and average man. This contributes to the emergence of non-traditional methods of word derivation and other features that characterize this area, which attracts the linguists attention. Conclusions are made about the prevailing importance of the pragmatic aspect, which determines the choice of a name, and about the transition of modern pharmaconyms to the category of pragmatonyms - verbal trademarks. This leads to the establishment of the dual nature of pharmaconyms: as the terms of pharmaceutical science and units of onomastics.