Croudsourcing as an innovative management tool
The article dwells on one of the innovative management tools - crowdsourcing. The relevance of the study is related to the current state of the market and the growing demands of companies. Today, the priorities of the majority of the companies are to increase competitiveness, productivity and stability. One of ways of improvement is crowdsourcing, which is currently actively developing as a tool for solving the problems and challenges facing the state, private business and society as a whole. Crowdsourcing, as a management tool, which allows to optimize functional processes, where the main work is performed by a wide range of people. Crowdsourcing project involves the use of technology, in which some of the authority is delegated to random participants - a group consisting of people unfamiliar to each other, and who in turn offer solutions to significant tasks. According to various estimates by reputable experts, over time, crowdsourcing technology will be applied virtually in all business areas, as it combines innovation and economic benefits in solving problems and tasks, as well as in the development of various projects. Unique opportunities for crowdsourcing technology are considered in the article as a way of implementing and developing innovative projects. The definition of crowdsourcing is given, project participants are identified, a phased implementation of the project is presented, examples of foreign and domestic crowdsourcing projects are given in the present study. As a result of the study, both advantages and disadvantages of using crowdsourcing tools identified. The article gives recommendations on the application of this method in projects.