CRITERIA FOR ENTERPRISE CORPORATE STRATEGY EVALUATION DEPENDING ON CHANGING ECONOMIC CONDITIONS
This article discusses methodological approaches to the formation of an integrated system for corporate strategy effectiveness evaluation, taking into account the influence of diverse factors of macro, meso- and microenvironment in the changing economic situation.In the work such methods of research as dialectical and analytical methods, methods of substantiating the tendencies of enterprise development, the method of dynamic series, etc. are used.The main results of the work are that the methodology for corporate strategy effectiveness evaluation, which can be adapted for various economic sectors enterprises, is proposed.The practical importance of the study is that a system of indicators has been developed that is sufficient to make a forecast about the prospects of the strategy developed or about the level of risk increasing in the enterprise.