ADVERTISING AS SPECIFIC KIND OF ACTIVITY OF ENTREPRENEURIAL ORGANIZATIONS
The purpose of this paper is to reveal spicific character of the advertising as a kind of activity of entrepreneurial organizations. This paper gives the notion of a entrepreneurial organization, and touches certain points of entrepreneurship. On the basis of the classification of the kinds of entrepreneurial activity, the authors reveals spicific character of the advertising, which is that it has triple nature. The paper also analyzes the advertising in terms of its three demonstrations: in the fields of creation, trade, and rendering of advertising services.