THE VALUE OF COMPETITIVE INTELLIGENCE FOR AN ENTERPRISE
The question of the essence of competitive intelligence as a subdivision of an organization, as well as its significance and effectiveness for an enterprise is considered. The authors analyzed the methods of competitive intelligence. Their advantages and disadvantages are revealed. In conclusion, it is concluded that it is possible to evaluate the results of competitive intelligence both in quantitative and qualitative forms, however, only their complex application will be really effective and will lead to an increase in the competitiveness of the enterprise.