OFFICIAL SITE OF THE MUSEUM: CRITERIA FOR ASSESSING THE SITE AND THEIR APPROBATION ON THE EXAMPLE OF THE PORTAL OF THE CHELYABINSK STATE HISTORICAL AND CULTURAL RESERVE “ARKAIM”
The purpose of the article is to develop criteria for the analysis of museum sites and their approbation. As a result of the analysis of scientific sources, the legislation of the Russian Federation, as well as the recommendation of web developers, criteria for evaluating museum-related sites were developed: ease of navigation on the site; thoughtful design; filling the site with content corresponding to the theme ofthe museum; communication method / contacts; simplified search; the presence of a virtual museum; special abilities; cross-platform and cross-browser compatibility; automatic translation of the site into other languages; confidentiality of personal data. The criteria and the analysis plan were tested on the official portal of the Chelyabinsk State Historical and Cultural Reserve “Arkaim”. The authors came to the conclusion that regional museums can compete with federal museums. May have good, well thought out sites to attract new visitors. And the creation of virtual tours allows you to visit the museum even when you are many kilometers from the place.