STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTS
The article analyzes about 150 business letters of correspondence between Russian business partners. We note that the unity of business writing genre is supported at the expense of traditional use of standardized structural elements relating to introductions and endings business letter. However, the basic, informative part of the letter, the text of the remain standard only at the level of general structure (ascertaining part and new information); the style of the same vocabulary and syntax is transformed. Changes are associated with the strengthening of position of the author in business correspondence.