Analysis of criteria of increase of economic efficiency enterprise activity when carrying out diversification
The article highlights the conditions for effective diversification. The factors of the internal environment, affecting the efficiency of diversification. The methods of analysis of the market, allowing you to tailor a strategy of diversification to the changing conditions of competition in the market. Shows the need for structuring diversification, given the group on current issues, as well as a comprehensive solution to these problems, we have an in-depth analysis and diagnosis with the subsequent implementation on the basis of this analysis in the operation of the enterprise. There are four stages of diversification of copyright: in the first step to solve the problem of selecting priority areas for development within the economic entity, the second stage is the process of structuring a problem specific to the business entity; the third stage should be determined by the direction of the use of innovative resources as the main form for priority directions ongoing diversification; fourth phase to establish mechanisms for the implementation of diversification at the business entity.