Priorities of the pharmaceuticals digital transformation
The features of digital transformation in pharmaceuticals are considered. The processes of healthcare digitalization are taking into account. It is noted that due to global competition and the introduction of digital technologies, companies are actively transitioning from product-oriented approach to customer-centric one. Active digitalization and Industry 4.0 mechanisms make it possible to plan the development of the pharmaceutical industry based on the patient's personality, which determines the entire production chain. Such a chain goes from "diagnosis" to "production" and "treatment", tuning in to a specific patient. It is important that the new patient-centered value chain is more effective in treatment than the existing ones, otherwise it will be uncompetitive. The main priorities and trends in the processes of modern transformation of pharmaceuticals are determined, which make it possible to form and master current innovations and develop the ability to work in the patient-centric paradigm.