ACTIVATION OF MARKETING INNOVATIVE ACTIVITIES OF ENTERPRISES AND METHODS OF ITS EVALUATION
The article defines the main theoretical provisions of the marketing innovation activity of an enterprise, the prerequisites for its activation, and substantiates the assessment of the activation of the marketing innovation activity of enterprises. The approaches of scientists to the essence and evaluation of the activation of the marketing innovation activity of enterprises are characterized. A system of indicators is proposed for assessing the activation of marketing innovation activities of enterprises.