Impact of social networking on communication processes in modern society
This paper studies the main principles of impact of social networking on and other Internet resources on communication processes in the modern society. The performed analysis of users of social networks allows making conclusion about existence of impressive target audience for various economic and market subjects, as well as defining to what specific social networks this or that age group of users belong to. This allows commercial and non-for-profit organizations effectively carrying out market segmentation and as result reducing expenses of communication process. The functional possibilities of likes and targeted advertizing revealed by authors prove once again the need of information transfer of only the audience interested in it.