The influence of proper names on public sentiment and the transformation of archetypal ideas about coronavirus in the modern mythologized worldview: based on the Russian and Albanian electronic news discourse
This article is devoted to the analysis of public attitudes in publications about coronavirus in public political discourse. The authors consider proper names as markers of mood formation among readers of news streams about coronavirus. News about the new coronavirus acts as a source of information about the pandemic and includes discourse functions that mediate the process of transforming real social events. News texts containing social, communicative, cultural, cognitive, and psychological parameters influence the formation of public opinion. Hypothesis: proper names in news reports about the coronavirus in modern socio-political discourse in conditions of quarantine and self-isolation serve as linguistic bonds that unite different layers of society, creating a hologram of a single mental space. The very problem of coronavirus is potentially dangerous for society due to the increased attention of all representatives of society to the problem of health. The relevance is due to the increasing role of the digital space and the problems of attribution of texts in the news socio-political discourse since it has a priority impact on the transformation of public consciousness. The methodology of the proposed analysis is standard, it includes structural and semantic analysis, evaluation, motivational and target analysis, etc. The study helps to understand language universals in the transmission of psychoemotional moods in a situation of stress in a pandemic situation.