Analysis of the use of certain types of innovative technologies in the activities of companies in the digital economy
The article discusses advanced technologies that modern companies use in various areas of their activities. It is shown that in the process of studying external sources of information and exchanging finished innovative products, enterprises are faced with the need to transform the paradigms of obtaining knowledge and managing innovation from a closed type model, when all knowledge and innovative processes are tightly controlled, no leakage of any information is allowed, to an open type model, when a company seeks to combine internal and external knowledge to create a successful marketing innovation management system. The possibilities and problematic points of new tools that combine innovative technologies and various forms of working with information are analyzed. To determine the area of implementation and use of virtual, augmented and mixed reality technologies, the mechanics of building such technologies are highlighted, which are relevant for almost any industry. Before making a decision on the introduction of innovations, the company's management is invited to highlight all the positive and negative aspects of future changes, opportunities and directions in which technologies can be applied most effectively, as well as study the market for such technologies and select innovative tools that can be implemented with minimal financial costs.