Matrix of the Level Assessment of the Organizing Strategic Marketing Management (on the Example of Consumer Cooperative Organizations of the Belarus Republic)
The level assessment of the organizing strategic marketing management in subjects of managing consumer cooperative organizations has been carried out from the positions of the systems analysis in the article. The approach of using the multidimensional analysis in the course of analyzing the strategic marketing directions of development of the organizations, including application of factor, correlation and kluster analyses for the purpose of development of recommendations to increase the total volume of the activities of the consumer cooperative organizations of the Republic of Belarus, and, therefore, to increase the efficiency of their functioning has been given in the work.