The modification of creative culture into network one
Today's humanity lives in an era of rapid technological progress. It is already impossible to imagine the everyday reality of people without a variety of technical devices. Sociologists, philosophers and specialists in the field of cybernetics and informatization have long been interested in the results of such close interaction between man and technology. According to some thinkers, such interaction will give man unprecedented power, the views of the others are pessimistic and generate eschatological conclusions and apocalyptic pictures. Despite the difference and sometimes the polarity of assessments, it should be recognized that the creative potential of humanity, multiplied by the growing technical capabilities, is able to transform creative culture into network one. In recent decades, a large number of new technologies have appeared that not only make our life easier, make it more interesting and emotional, improve working conditions and communication, but also bring new values to our society. The Internet has penetrated into all spheres of human activities. Social networks have united hundreds of millions of users around the world. New forms of mass culture are being formed and flourishing in the Internet space. In this regard, the article attempts to determine what network culture is and what creativity is in the modern world and in cultural science.