Mice-platform as a means to promote the services of hotel enterprises
The article considers the possibility of formation of MICE-platform as a means to promote the services of the hotel company. Mice-platform represents a generated database Hotel enterprise, which displays all the available resources for the establishment and conduct of MICE activities and is a product of the hotel enterprise in the form of aggregate services and technologies. In the face of stiff competition, economic crisis and a large number of offers in the market of tourist services, MICE-platform can be one of the main articles of the profitability of the hotel enterprise, giving the opportunity to expand their services, be successful, efficient and competitive.