Fairs in West Siberia as a side of theory by historical culture’s changes
The article describes fairs in Western Siberia as an object of cultural research. The Fair’s phenomenon revealed through the theory of historical dynamics, described by Flier. Theory describes evolutionism, civilizationism, diffusionism etc. Flier explored theory as a theory describing different processes of variability of culture. Fair in Russia is a typical side of the folk culture. It is a universal phenomenon of culture, a consequence of the development of communication. Fair was a as a synthesis of cultural and economic effects, which passed stages of the life cycle step by step. Fairs combined: 1) cycle of existence from the beginning to the end, 2) element of the time sequence of fair’s chain. Fair was not lonely phenomenon: it was relationship with people, the peculiarities of territories, mentality and way of life, time. Fair revived because of economic feasibility and demand for a celebration, a feeling of oneness, of unity, of beauty. Fair’s research (as an object of cultural research concepts) is necessary for the revival of traditions, of preserving the social and cultural code of the region. The above facts show that the fair in Russia is one of the distinctive features of folk culture, which is reproduced not only for economic reasons, but also for the need for a holiday, a sense of unity, conciliarity, and beauty. Thus, the study of fairs of Western Siberia, from the standpoint of cultural concepts, is necessary for the revival of traditions, the preservation of the socio-cultural code of the region.