Portrait of the consumer of educational services (on the example of the Higher school of business of the Southern Federal University)
Article is devoted to a research of social and social and psychological characteristics of consumers of educational services of the Higher school of business. The purpose of the submitted text is creation of a social portrait of the consumer of educational services HSB SFU, by holding sociological poll among bachelors of the direction «Service». The received results will allow to create educational institution unique (individual or address) the sentence of the services and products to potential consumers.