APPLYING COLOR IN WEB-DESIGN
The article describes the main characteristics of the use of color and color combinations in web design, its impact on the promotion of Internet sites. Information in today's world, in our present and in our future is Central to progress. The Internet is the main source of information. The meaning of color in web design is very relevant, and it should be considered in more detail. The color has three main characteristics: lightness. color tone, saturation. In order to correctly choose the color combination should know the theoretical foundations and be able to apply them. Creation of sites, their design depends on competent visualization, color plays an important role. At the same time, it is necessary to understand what purpose the site pursues, what audience it is designed for, and what response it wants to receive.