TRANSFORMATION OF MARKETING AND TOOLS THAT CONTRIBUTE TO ITS DEVELOPMENT
The article discusses the issues of the gradual transformation of marketing, which is today under the influence of information and digital technologies. The author identifies the main modern tools that contribute to the further development of marketing. During the research, it was noted that marketing tools are actively developing in the field of distribution and promotion of goods and services, which makes it possible to form a new level of interaction between the company and the consumer.