RESEARCH OF CONSUMER''S PSYCHOLOGICAL CONSTITUTION DURING TAKING A DECISION BY TROUBLE SHOOTER
This research paper deals with psychological constitution during taking a decision by trouble shooter. In this paper regarded the characteristic aspects of trouble shooters’ operation. Also, the authors observe and expand criteria of decision making such as gender differences of characters, consumer's psychological constitution and exogenous factors. Analysis gender differences allows to educe males’ and females’ specific traits that are determined by view of life, endocrine profile and cerebral. By consideration of consumer's psychological constitutions, the authors research psychographic consumer personality like self-governed, imitator, hedonist, inhabitant, social climber and intelligent. After that the authors describe the basic values that are fit for each of psychographic consumer personality, and give some recommendations about decision making, directed to this psychographic type of the personality. By the analysis of a questionnaire survey, the authors investigate degree of impact on decision making process by these psychographic types. Further this paper presents several examples from practical experience of trouble shooters. These examples demonstrate decision procedure logic of professional. In summary, the authors introduce integrated information about milestones of decision-making process.