COGNITIVE MODELING OF THE DIVERSIFIED RURAL ECONOMY DEVELOPMENT IN THE CONTEXT OF DIGITALIZATION
Currently, Russia's economy is undergoing a global transformation caused by digital technologies. The changes taking place contribute not only to favorable changes, but also entail the emergence of a number of potential risks and adverse consequences. Considering the negative impact it has been revealed that the consequences can affect rural areas, whose economy is currently in need of the full support in connection with the diversified path. The article presents the knowledge about the diversified development of the rural economy in a form considering the modern realities of the digital economy. The developed cognitive model clearly represents the system-based cause-and-effect sequence of “goals - functions - structure - functioning - result”. It takes into account the cyclical nature of negative impacts and the characteristics of responses stratified by economic levels. The model is based on the dynamic unity of the processes of functioning of its components under the influence of the external environment, which allows you to form its profile patterns. The functional and structural block includes the structure, functions and factors affecting the diversified development of rural areas. The object-subject block that contains the object subsystem (a set of economic entities, population, resources, infrastructure) and the subject subsystem (institutional structures - organizational and formal institutions). The cognitive block of the model includes both theoretical and methodological basis for the study of diversified rural development. The use of the above approach results in the obtaining the emergent effect due to the implementation of target settings within each functional special purpose cycle.