MED1ACRACY IN A MODERN POLIICAL PROCESS
Policy, being the most flexible and effective regulator of public attitudes, in the essence remains constant while ways of political objects symbolizing change. On this background the ideology as an original ideal matrix setting the certain ways of political objects symbolizing during last centuries, has gradually started to test pressure (with the tendency to replacement) from new techniques ( humanitarian and phsyho-linguistical), specially created in the epoch of information society to work with senses and images. "Authority" and "influence" start to belong not to the people (or simply - Demos) or to the authoritative leader, but to those who is capable to create the new cultural codes used subsequently for creation (designing) of new, often virtual reality, - that is mediacracy.