MODELING OF PRICE FORMATION FOR MUSHROOM PRODUCTION (FRESH CULTIVATED MUSHROOMS)
The formation of prices for products of mushroom growing is based on the General pricing principles. However, there are certain features of the pricing associated with the specifics of mushroom production: large-scale presence of foreign manufacturers at the market, the lack of government support for domestic producers of mushroom products, a significant proportion of the population with low paying capacity, seasonal, short period of product storage, etc. The study presents a number of the models of price formation: the simplest model describing the formation of the prices of fresh cultivated mushrooms, including solvent demand, supply, supply of goods and shelf life of the product; the model for the retail price of fresh cultivated mushrooms, presented in the assortment of different items based on the cost of production of individual species of the cultivated mushrooms; the model for the prices of substitutable products linking the amount of money of the consumer, the number of product-substitute, effective demand aimed by the consumer at purchase of the product; the model of formation of the prices of individual types of fresh cultivated mushrooms by aggregated characteristics of the product-substitute group linking effective demand per time unit for a group of products, the production of a particular product included in this group, the stocks of the product of the particular species and the shelf life of the product of a certain type.