GENERATION THEORY AS BASIS FOR SUCCESSFUL MOTIVATION OF PERSONNEL IN MODERN ORGANIZATION
In the article main features of generation theory are analyzed as well as the possibilities of its practical implementation while creating an effective motivational system for the personnel. This article also describes the sociohistorical context and events which could influence the formation of values and life principles of representatives of different generations. The peculiarities of labour motivation for generations X, Y and Z, as the main representatives of modern work force are under consideration.