Investment and innovation potential of the agroindustrial complex, its assessment and effective use
The article critically analyzes the approaches of specialists to the determination of investment and innovative potential and on this basis, a refined understanding of the essence of the investment and innovative potential of the economic entity of the agroindustrial complex is proposed, which includes 3 main criteria. The components of the investment and innovation potential of the agroindustrial complex, as well as the interconnections of the subjects that determine its development, are studied. The essence, content, advantages and disadvantages, the possibility of using methodological approaches to assessing the investment and innovative potential of agroindustrial production in the agricultural sector are investigated and systematized. A methodology has been developed for assessing investment and innovation potential in the agricultural sector. Directions of increasing the efficiency of its formation and use are proposed.