KEY COMPETENCES AS THE MAIN SOURCE OF ENTERPRISE DEVELOPMENT IN THE KNOWLEDGE ECONOMY
Key competencies of the company – it is a complex of abilities and technologies, allowing the company to provide value to consumers and is the basis for the development and expansion of activities. The period of development of key competencies is measured in years and is based rather on long-term learning, rather than major innovation. The importance of understanding key competencies are obvious: the company's management, not knowing them, does not understand what actually it is necessary to develop and protect. The article core competencies of the organization are classified according to two criteria: on the subjects and content. In the organization can be allocated to the following entities (the media) core competencies, each successive level is a whole in relation to the previous: staff (competence belonging to them should be called «competence of staff»; groups of employees that form the subsystems of the organization (marketing, production, etc.; competences related to these two subsystems, it seems logical to call «production»); the organization as a whole (competence at this level should be called «organizational»). The content should highlight the following competences: a special associated with the production of a certain product/ service/ process operations; competences of the interaction concerning the formation of relationships with colleagues, business partners and customers; competence development, allowing to gain experience, to learn, to solve new problems. The authors concluded that the mechanism of the use of the core competencies of the company also has important effect on the final result of its activities.