Key aspects of the company's entry into international markets
This article discusses the features of the entry of economic entities into international markets. The author identifies the key components of the company's penetration into foreign markets. Particular attention is paid to the prerequisites that can push the management of the organization to launch the process of developing international markets. In addition, this paper examines the main factors that determine the direction of the basic strategies for entering international markets and their effectiveness. The author analyzed the key strategies for the penetration of organizations into new markets, in terms of the validity of their application. An important place in this work is given to the study of the goals and priorities that organizations set themselves before starting to introduce elements of entering international markets. In addition, the most used market classifications were considered, which are used to better understand the company's future position in a new market. Based on this, the author proposes the most important criteria that can be used to analyze the market that the organization will potentially develop. The final part of the paper describes the factors that influence the formation of international markets and reflect their key characteristics that cannot be isolated at the time of forecasting. It should also be noted that the author gave recommendations for companies on a preliminary analysis of international markets before starting the process of their development, as well as on studying their own potential and capabilities. The author's conclusions can be applied for domestic companies. The applicability of the proposed measures is justified by the discovery of new directions for the development of world markets and the change in the conjuncture of world trade relations.