THE PHENOMENON OF RATIONAL BEHAVIOR OF THE SUBJECT OF MANIPULATION
The article considers the problem of rationality as a category of socio-philosophical interpretation. First of all, the question is raised about the nature of rationality and the methods of its measurement. The main goal of the article is to study the logical interrelation of rationality in the behavior of modern man and various factors that socially determine his behavior. The main methods of analysis are a set of general scientific methods of cognition, such as: analysis, synthesis, induction, deduction, extrapolation, abstraction. The logic of the system approach was used to assess the influence of manipulative influence on the process of formation of the phenomenon of social rationality. The author's category "the phenomenon of social rationality" is proposed and its definition is given. Based on the theoretical analysis, the main existing approaches to the category of "rationality" in the framework of humanitarian knowledge are identified. These approaches are critically interpreted for their interrelation with the individual representation of the individual about rationality. It is determined that the main criteria of individual rationality are indicators are the derivatives of mental, cultural and individual mental abilities, which are themselves phenomena. The main form of social influence on the changes (correction) of the individual concept of rationality is social control. It is insisted that within the framework of the change in the "phenomenon of social rationality" using methods of manipulation, its destruction takes place, which is primary, for the destruction of other sociocultural phenomena that determine the behavior of the individual. The mechanism of social influence on the fundamental principles that change the logic of the further construction of rationality is considered. On this basis it is argued that the notions of "rationality" and "irrationality" becoming the object of purposeful manipulation lose their phenomenological nature by turning into a controlled noumenon, which poses a real threat to the natural development of social relations.