Strategic aspects of the development of retail formats in modern competition
The article discusses the problems of modern retail trade in the context of new competition conditions, shows the importance of developing trade formats as a factor in the adaptation of trading companies to changes in the macro environment, explores the concept of the format, the main parameters characterizing the format, discusses changes in the market macro environment that determine the need for transformation of retail formats. On this basis, an additional parameter of the retail format, relevant in the new competition environment, is proposed. The methodological tools for determining the boundaries of the development of formats are considered taking into account the built-in contradictions between the two basic directions of achieving competitive advantages, which allows using two strategic models of retail trade. As a result of the study, a number of principles are proposed that must be taken into account when determining the directions and boundaries of the development of retail formats.