MARKETING GUIDELINES AS A CONDITION FOR SUSTAINABLE DEVELOPMENT OF MODERN ENTERPRISES
The article analyzes the problem of sustainability of modern companies in conditions of tough competition and rapidly changing trends. The advantages of using marketing tools and, in particular, the methods of Internet marketing as a factor of sustainability of modern companies are disclosed. The development of effective interaction with consumers, the study and active application of marketing technologies, the study of the psychological and emotional motives of consumers' behavior and their influence on the decision-making process are grounded. Marked the trends inherent in the modern market and stressed the increasing role of the presence of marketing units in the structure of modern enterprises. It is noted that the changing needs of consumers, the propensity to make decisions under the influence of emotional factors should make business think about new ways to influence customers, contribute to a deeper study of the needs and methods of influence on the consumer's consciousness.