Marketing innovations at the industrial enterprise under conditions of instability
The article deals with the innovative ways to increase level of the enterprise economic development. The present day financial condition of the firm is greatly affected by the quality of its marketing strategy. Therefore the state-of-affairs analysis should start with the analysis of factors which influence the commodity and service movement from the producer to the consumer. Marketing innovations are implemented by means of competition and competitiveness. Periodically firms offer its products on the market, using new ways and methods, trying to increase consumer interest, to encourage demand, to reduce costs of the product unit. Thus, they set new forces which change the competition conditions of and a position of firms-rivals in motion.