THE SPORTS EVENT TOURISM AS AN ECONOMIC INSTRUMENT FOR ENHANCING TOURIST FLOWS IN THE RUSSIA
This article is devoted to the problems of the Organization of efficient management in the field of sports and event tourism for example holding XXII Olympic Games in Sochi (2014), as well as preparatory (preivent) and postolimpijskogo (postivent) stages. Study of Association of tourism and sports spheres has relevance in terms of the development of tourist destinations. Tools like this impact on the economy could be called international sporting events. The article examined the relationship of statistical indicators in the field of tourism and stages of sporting events, as well as the effect of a sporting event. The results of this study can be applied in the sphere of organization of sports events, personalities in the field of tourism, tour operators in terms of analytical framework, as well as specialists in the field of enhancing competitiveness in the management Sport.