Innovative aspects of increasing the competitiveness of Russian banks
Purpose of the work. The article is devoted to the development of banking innovations as a factor of gaining competitive advantages through digital adaptation and orientation to the needs of customers. Different approaches to innovations in the banking sector, taking into account technical or technological developments, introduction of new forms of business, new methods of work in the market, new products and services, new financial instruments are analyzed. A study was made of the state and audience of the digital environment. Priorities in the development of remote services and factors of the competitive environment influencing the choice of innovative strategy of banks are determined. Materials and methods. The article considers the problems of the competitiveness of the Russian banking sector taking into account the introduction of innovations. Results. In modern conditions, Russian banks must take into account the influence of competitive factors in the development of an innovation strategy. Conclusion. Increasing the competitiveness of the banking sector is determined by the expansion of remote services, the introduction of technological methods and digital transformation on the basis of combining the interests of business and the IT environment.