NOMENCLATURE AS A TOOL OF THE SATISFACTION OF CONSUMER TRANSLATION NEEDS
In the course of their translation activity a translator encounters most various types of translation identifying most various variants of meeting their needs. More often than not it is terms by means of which they manage to meet certain segments of translation consumers because when a translator refers to pieces of reality which shall be as precise as it is necessary in order to understand this piece by a translation consumer, they use specific terms by means of which they can meet specific needs of translation consumers with that view that the ideal segment is one specialised consumer. More often that that a translator manages to meet the needs of a number of segments of translation consumers by means of literary words. However, literaty words are a guarantee as well because in each translation consumer there is that limit beyond which a translator cannot get, something which they will never understand in spite of the behaviourial environment. The behaviourial environment provides a translator with the opportunity to find out about the ontic constituents of the translation context but it does not provide a translator with the opportunity to fully know the ontologies of translation consumers even if they implement an ontic action - shoot, strike, explode. It is explained by a translation consumer being able to possess the ontologies of a platonist, whitheadist, cartesian, the list is endless so a translation consumer is behaviourally inscrutible and the transltion remains uncertain. And at the very moment a translator can use nomenclature which tends to increase at the expense of the appearance of more progressive economically effective and convenient variations of equipment, constructions, materials and merchandise, and at the expense of the modification of all these items, when the former aspect name becomes the origin one for a new class of names. Being monosemantic with no connotations, nomenclature can appear an effective tool which most fully meets needs and wants of distinct from each other translation consumer segments at the expense of their uncompromising semantic structure.