KRASNODAR TERRITORY AS THE SPEARHEAD OF RUSSIA’S ENTRY INTO INTERNATIONAL MARKETS
One of the main directions of the country’s development in a changing market environment is the harmonization of foreign economic activity and ensuring the economic security of the state and its regions, which requires a deeper theoretical and practical study of this problem and the creation of new directions for Russia’s entry into international markets. The Krasnodar region is the spearhead of Russia’s entry into international markets, and therefore this region is becoming a pilot in the implementation of the national project «international cooperation and export». The number of exporters among small and medium-sized businesses in the Krasnodar region has increased by 30 % over the past 5 years, and since 2015 the region has risen from 17th to 7th place in the rating of Russian regions in terms of non-resource exports. Krasnodar region is constantly increasing the export of agricultural products, while ready-made food and processed products are supplied to foreign markets, not raw materials. Kuban products today meet the European standard, many products are already in demand in foreign countries. But the line should expand. Therefore, the region is constantly improving measures to support exporters and help promote products to international markets.