Special events in business communications: substantive features and definitions
The article points out that the term "event" is used in all fields of study: the humanities, exact and natural sciences. All modern knowledge and all modern narrations grow with events. The term "event" is used both in purely theoretical research and in applied practices of organizing events. Despite this, the terms "event" and "special event" have a large number of definitions that often disagree with each other and contradict each other. The authors of the article pay attention to the fact that the event still represents one of the most mysterious concepts of modern philosophy. In the Indian parable of the elephant, several blindfolded people try to describe what an elephant looks like. Each of them describes his part of the elephant, and they cannot agree on the whole elephant. Crisis communication is viewed as a significant addition to the definition of special events in business under modern conditions. In this sense, it is important not only to increase the public capital, but often to keep it from falling rapidly, as a result of emergencies of various origins. Having considered special events in business communications, the authors come to the conclusion that the communication basis for special events remains important in any definition.