The specificity of Saint-Petersburg public authorities' social media use
Saint-Petersburg public authorities' communication in the most popular social media in Russia is analyzed in the article. The specifity of accounts' keeping demonstrates the level of transparency, governmental will to disclose information and, as consequence, the extent of citizen engagement in the process of political decision-making. Feedback from the official government representatives, that is denominated in the amount of replies to citizens' comments, illustrates the level of interaction between public authorities and society. Consequently, these outlined criteria formed basis for the analysis of the three branches of power: legislative, executive and judicial. As a result, the main problems in Saint-Petersburg public authority's communication, which influence citizen confidence to the public authorities, were identified. Practical recommendations on the efficacy improvement were also proposed.