ROLE OF COMPETITIVENESS IN THE DEVELOPMENT OF INDUSTRIAL ENTERPRISES
The paper highlights the important aspects of industrial enterprises management. The author aims to examine various approaches to defining competitiveness. Factors and conditions for raising the competitiveness of industrial enterprise can be varied. In order to achieve high level of competitiveness of the industrial enterprise, the potential competitiveness of the enterprise and its competitive level in the industry or in the region should be determined. The author analyzes different approaches to the definition and interpretation of competitiveness as a key condition for modern enterprise efficiency and suggests an original interpretation. The author views competitiveness in the broad sense as feedback or as a result of the interaction of the internal environment of the enterprise (its resources, processes and mechanisms) with its external environment. In the narrow sense competitiveness is understood as the opportunity to mobilize to some extent the processes and resources of the enterprise in order to meet the current needs of the market.