EVALuATION OF THE EFFICIENCY OF THE OPERATION OF TOuRIST DESTINATION IN THE ODESSA REGION: WAYS OF DEVELOPMENT
In the article the features of functioning of tourist-recreational complex and identified are presented and also prospects of the implementation of natural resource potential as one of the priority directions of development of the Odessa region are determined. Conducting an expert survey of leaders of the business structures allowed to determine the problematic issues of tourism development in Odessa region. The basic factors that constraints the process of modernization of tourism- recreational complex of Odessa areas are: lack of information and marketing support of tourism; obsolescence of tourism facilities and infrastructures; slow development of transportation services; limited financial and credit incentives for the development of tourism and recreation business, the lack of investment in the tourism industry; insecurity of professional staff in the field of tourism and recreation. Comprehensive recommendations of the intensification of the development of tourism are proposed.