Special Transport Engineering Integrated Product Competitiveness Promotion at the Meso-Level
The proprietary approach to the production competitiveness promotion at the meso-level based on cluster approach is presented in the article. It is stated that as Special Transport Engineering Product is an integrated product, it’s competitiveness depends not only on “main product” characteristics, but also on “additional product” characteristics, arising in the selling process. The cluster approach is an alternative approach to meso-level competitiveness promotion. To promote competitiveness of such elements of Special Transport Engineering Integrated Product as “Guaranteed repair service” and “Value-added services” the approach to manufacturer’s business cooperation based on establishing Shared service centre was described. The form of business cooperation is a trans-regional sectoral cluster that includes manufacturers placed on different geographical points and provides product’s after sale service regardless of its dislocation.