JUSTIFICATION THE STRATEGIC PRIORITIES DEVELOPMENT OF LIGHTING COMPANY
The article deals with the practice of strategic management tools for GUP RM "Lisma": held SWOT-analysis and the evaluation of the competitive position of the company in accordance with modern trends in the development of the lighting cluster. The studies will define the main strategic direction of development of the State Unitary Enterprise of the RM "Lisma" - energy-saving release of competitive products, providing an effective solution to the economic and social problems and saving now leading position in the industry. To implement the strategic goal SUE generated RM "Lisma" was proposed comprehensive program of strategic development of the company focused on the development of energy efficient light sources competitive and covers the area of activity of the economic entity as production, marketing, business management, accounting and financial management.