THE DEVELOPMENT OF STRATEGY PARAMETERS FOR PROMOTION THE BRAND LLC "MONSIKI"
This article examines the concept of brand promotion for the company «Monsiki». In order to develop brand promotion strategy, it is necessary to carry out an analysis of the internal and external environment of the company, which will help to identify the weak and strong sides of the company. On the basis of the conclusions a plan for brand management activities is developed, which will contribute to the growth of the company's competitiveness.