Sociological analysis of the concept "innovation" in the paremiological space of proverbs and sayings
The article presents a sociological analysis of the concept “innovation” in the paremio- logical space of Russian, Chinese and Turkish proverbs and sayings. Content analysis is a method of research. The study covers more than 5,000 Russian, Turkish and Chinese proverbs and sayings that have passed multi-level selection. The authors come to a con- clusion that the major part of the concepts is centred around the material-production sphere;one can observe the domination of conservatism as the main strategy of behav- iour in familiarisation with innovations, and loyalty to traditions, which is assessed as a positive feature; a view on the old as invaluable experience and the new as something alien and hardly taking roots, and concentration of ideas about the creative approach exclusively in the issue of ﬁght and war; fear of change.