LEGO sets as an investment
Everybody has probably heard about the sets of the Danish company LEGO, founded by Ole K. Christiansen in 1932. Someone played with them in childhood, someone received them as a Christmas gift, and someone chose the LEGO as their hobby in adulthood. However, few people thought about the fact that the sets of the Danish company have a good investment potential. This article examines this potential and analyzes the return on investment in LEGO sets using the example of the Speed Champions product line, including the Russian market. Finally, the article provides the reasons why LEGO sets are still not a mass investment product.