Air transportation market in Sverdlovsk region
The article is devoted to assessing the competitive situation in the air transportation market of the Sverdlovsk Region. As the main research methods, the article uses the detailed description and calculation of statistical indicators of competition. The calculations showed that the air transportation market of the Sverdlovsk region is an example of the discrete competition market, since it is difficult for individual air transportation route networks because of the relatively low level of substitution between airports for airlines and consumers. The recommendations of the study suggest some state intervention. Firstly, it is stimulating the development of the market and creating a system of preferences that allows airlines to modify business models, diversifying profitably into different market niches. Secondly, it slows down the development of the market by reducing the size of small airlines. These measures will contribute not only to the creation of barriers to the entry of new companies into the market, but also to the redistribution of passenger traffic in favor of the largest carriers and the exit from the market of less competitive participants.