About the names of pharmaceutical institutions in Smolensk and Vitebsk
In the tenth years of the XXI century, the pharmaceutical business in Russia and Belarus experienced an unprecedented rise. At this time, a large number of pharmacies and pharmacy chains appeared in different cities of the two republics. Smolensk and Vitebsk were no exception. A comparison of the names of pharmaceutical institutions in the two cities allows us to conclude that the most common are "Pharmacy" and "Pharmacy No....". The first name is about three times more common in Vitebsk, and the second is about twice as common as in Smolensk. As for the other names, the ingenuity of marketers was fully manifested in their creation. The "farm" 40 element has become very popular in the naming process. In the names of pharmacies, other foreign-language elements are also used, which are transmitted using the Cyrillic alphabet. The most successful, in our opinion, are the names that reflect the national flavor, the connection with the origins of the pharmaceutical business, and have a graphic originality.