Dehu-manization and demonization as mechanisms of forming the image of the enemy in campaigns on negative infor-mation impact
The article is devoted to the interpretation of the concepts of “dehu-manization” and “demonization”, considered as the mechanisms of forma-tion of the image of the enemy in the campaigns of negative information impact. These concepts are considered in the logic of General and partic- ular, since demonization is interpreted ambiguously and as a synonym for the formation of the image of the enemy as such and as a particular in the process of dehumanization. Since the interpretations of demonization agree that it differs from de-humanization by the mechanism, the content of the process, the necessity of using the term “demonic dehumanization”, along with dehumanization of animalistic and mechanical, which will remove the duality of the inter-pretation of the concept of “demonization” in scientific vocabulary. The es-tablished differences in interpretation allow us to assert the specificity of demonization in relation to dehumanization, the types of which differ in the direction of changing the image of the opponent in the evolutionary chain: animal - demon - robot.