BUILDING AND DEVELOPING POTENTIAL OF DIGITAL SERVICES MARKET
Global trends in the digitalization of the economy and society act as a catalyst for improving the national economy, one of the elements of which is the digital services market. In the digital economy, all sectors of the economy are subject to transformation, and the service market is no exception. In Russia, services related to digital technologies have been around for a long time and have gone through several stages of development during their existence, changing the services themselves, the quality and form of delivery. In modern conditions, when the Internet and social networks have become a platform for active interaction of market participants, the importance of identifying the potential for the development of digital services as a promising direction for improving the competitiveness of the national economy increases. In this article, the authors consider the potential of the digital services market. In particular, the author considers the degree of scientific development of this area, presents a description of the current state of use of the Internet space at both the national and international levels, which allowed us to offer author's approaches to the categories "digital service", "digital services market" and "digital services market potential", as well as to suggest promising areas for improving digital services in the digital economy.