THE CULTURE OF CLOTHING AS A PSYCHOLOGICAL PHENOMENON
This article contains the definition of the culture of clothing, the description of its components and the methods for its expert evaluation. The culture of clothing is an awareness and mastering the subject of the perception mechanism, evaluation, designing and using clothes as a means of expressing their own individuality, a positive self-attitude and an acceptance of others. The components of the culture of clothing are: 1) cognitive - a body of knowledge and understandings of the subject about the function of the clothes, its compliance with the individual features; 2) creative - an ability to express their individuality by means of clothes, to find new possibilities in its use and construction; 3) communicative - an ability to match the clothes with the situation of communication, to use clothes as a means of nonverbal communication, management of the attention of others to themselves; 4) motivational and value - an acknowledgement of the significance of clothing for positive self-attitude and acceptance of others.