Neopaganism today: Merjamaa movement in the regional and Russian context
This article highlights various aspects of ethnic and cultural activism aimed at the reconstruction of the ethnic identity of the people of Merya. The views of the representatives of the movement on the Merya and Russian cultural heritage are researched, as well as methods for reconstructing the identity and similarity of the Merya movement as a phenomenon of ethnic and religious life with the Russian form of neopaganism, Rodnoverie.