MEDIA SPACE IN LITERATURE AT THE TURN OF THE XX-XXI CENTURIES AS AN ARTISTIC FORM OF THE INTERACTION BETWEEN THE AUTHOR AND THE READER
The article considers media space as an important component of the artistic world of modern prose. On the basis of the intentional analysis and the hermeneutical approach the author identifies connotations of media space, caused by the reader's reception of the individual author's media model. The analysis of works of art at the turn of the XX-XXI centuries taking into account the main tendencies in the development of modern media culture enabled to reveal that the media space is determined by the set of associative meanings of media reality image that is generated by the reader's consciousness.