DEVELOPMENT OF SOFTWARE TOOLS ECONOMIC SECURITY IN THE CONTEXT OF THE FORMATION OF THE DIGITAL ECONOMY
The emergence of the digital economy is objectively connected with the big data system. Today, more than ever before, the quantity and quality of information solves the question of the effectiveness of any business process, both at the micro and macro levels. In fact, the digital economy is a model of a predictive economy, where the individualization of the production of goods is set as the cornerstone. The very way of generating economic value added depends on the ability of business management to hear their customers, proactively developing dialogue in the format of mutually beneficial cooperation by incorporating business into the life of their stakeholders