ON THE ISSUE OF STUDYING AND ANALYZING PERSUASIVENESS IN RUSSIAN AND KYRGYZ LANGUAGES
Globalization has affected all aspects of human life. Consequently, the structure of literary communication has been changed as the number of supplementary texts originated from a basic fiction text has increased. In this connection, it seems rational and fruitful to study the fiction text considering its hypertextual dimension. The aimof the work is to analyze the recurrent text formation components of russion and kyrgyz hypertext performing the advertising function. The study was based on the texts of praise for fiction books by russion and kyrgyz authors: V. Shukshin and A. Saspaev. The content analysis was applied to study their qualitative characteristics.