PRIMARY ASSIMILATION OF FOREIGN LANGUAGE TERMS IN RUSSIAN WITH THE EXAMPLE OF PROFESSIONAL VOCABULARY OF INTERNET MARKETING
The article analyzes the following ways of assimilating the borrowings: the formation of words with combined graphics and the transition of a word from the Latin alphabet to Cyrillic using the principles of transcription and transliteration. Particular attention is paid to the problem of barbarisms in the Russian language of recent decades. The author draws the conclusion about the benefits that words with combined graphics bring when the language masters new lexical units.