MANAGEMENT OF DAIRY GROCERY SUBCOMPLEX: THEORY AND STRATEGY
This article is devoted to a detailed study and improve the process control in the agroindustrial complex and mrocznebractwo subcomplex in particular. The analysis revealed a low level of economic efficiency of milk production and sales, shortage of dairy products in retail chains, and also the unjustified increase in the share of imports of dairy products. Due to the inconsistency of the prices and lack of government regulation from the many manufacturers lost interest in the production and sale of milk. The situation compels to search for more efficient forms and ways of successful development of dairy product subcomplex. Materials and methods. In writing this article were used monographic, statistical and economic, abstract-logic, calculation and constructive methods of analysis. The paper discusses the various problems that face today not only producers, but milk processors. Identified the main management way, aimed at solving the existing problems in mrocznebractwo subcomplex of the country. A special article was devoted to the development of agro-industrial integration as a special form of expression of social division of labor. Analyzed in detail the basic shapes - vertical, horizontal and on-farm integration. Explores the factors and principles of integration formations. The article discussed in detail the question of regulation of market of milk and dairy products. In our opinion, the market of dairy products should be focused on local consumers because products are scolopacidae. To form the market has mainly within a given municipal district. It is necessary to note the importance of the development of the strategic directions of the state support of the existing integration groups. We believe that all considered in the management directions of increase of efficiency of production of milk and dairy products will have a direct impact on growth of financial indicators in the whole agri-food complex.