CONVERGENCE AS A PROCESS OF MODERN MEDIA: CORRELATION OF CONCEPTS OF "CONVERGENT JOURNALISM", "MASS-MEDIA", "MEDIAREALITY"
The article examines correlation of the concepts of “media reality”, “mass media”, and “convergent journalism”. The study of these concepts confirm the fact that contamination and convergence of humanitarian scientific knowledge take place, that it is inevitable and universal. Such correlative concepts as “media convergence”, “mass media convergence”, “multimedia journalism” and “convergent editorial office” are considered in the context of the “convergent journalism” phenomenon.