CONCEPTUAL APPROACHES TO FORMATION OF PROGRAMM "DEVELOPMENT OF TOURIST CLUSTER THE "ELBRUS" IN KABARDINO-BALKARIAN REPUBLIC"
Considered in the article conceptual approaches are not an alternative to the developed strategy of development of tourism clusters of the North Caucasus. They are based on the idea of creating in the region of Elbrus modern highly effective and competitive recreational complex that provides opportunities to meet the needs of various recreants tourism, mountaineering, sports and spa services. At the same time solve the problem of the formation of the conditions here for sporting events of international level. Kabardino-Balkarian Republic is characterized by specific features of the recreational potential. First and foremost is the lack of any significant gaps between the spatial localization of the main areas of industry-forming resources. Almost all areas of the country have a sufficiently high tourist and recreational opportunities that are presented structures, have long working in the market of recreational services. The article reveals specific features of Kabardino-Balkaria, characterizing the recreational potential of the republic. The conceptual approaches to formation of tourist cluster Elbrus, targets and activities of the program.