ANALYZING EMMANUEL MACRON'S VERBAL COMMUNICATION AT DIFFERENT STAGES OF HIS POLITICAL CAREER
This article deals with political discourse issues. The research focuses on the speeches and interviews of Emmanuel Macron, President of France, and the video recordings, published on the President's official website and in social media. The article studies specific features of Emmanuel Macron's verbal communication at different stages of his career and in different contexts, noting the paradoxicality and diversity of his language: from incredible complexity and literature-centricity to excessive straightforwardness and even colloquialism. What accounts for such diversity of the verbal language and how is the linguistic behavior of the French President perceived by the audience affecting the politician's image and the level of trust in society? By analyzing the frequency of the words used, the style of his speech and specific use of precedent topics and names, we identified the patterns of the politician's choice of verbal means, traced the evolution of Emmanuel Macron's image at different stages of his political career and drew a conclusion about the importance of discourse in evaluating the politician's activities by the voters and maintaining social stability. The article contains a large number of examples. The article may be of interest to experts in the field of political discourse, communication and translation/interpretation.