REGULATIVITY IN PUBLIC ARGUED AND POLEMIC DISCOURSE OF INFORMATIONAL AND MEDIA LANGUAGE PERSONALITY
The article deals with consideration of argued and polemic media discourse in regulative aspect. Different regulative means and structures are explored, regulative dominants and ways of regulativity in media discourse of informational and media language personalities are revealed on the material of analytic and polemic articles of 2015–2016 by writer Y. Polyakov and journalist A. Kolesnikov. Dependence of regulative means which are used by language personalities on author's intentions and subjective assessment of different social reality is determined. Some typical and individually personal peculiarities of their argued and polemic discourse are revealed.