Research of correlation between brand valuation and the company’s
The topic of this acticle is the correlation between brand valuation and the company's capitalization. Research was carried out for leading companies from different sectors of the economy. In survey the hypothesis about the impact of the cost of the brand in the company's capitalization was tested and confirmed. Moreover the relationship between brand value and market capitalization was analyzed for companies from different sectors of the economy. The research's outcome is the statement that the change in value of the company’s brand is an important signal to investors about the future change in the capitalization of the company. The study is of interest to investors and owners of the company, who take the decision to invest in cash and the distribution of resources between the company’s assets.