ANALYSIS AND RISK ASSESSMENT OF STRATEGIC ALLIANCES IN LIGHT INDUSTRY
The issue of creating strategic alliances in any field of activity is attractive for potential partners to study, as it can open up prospects for its participants in the field of resources, distribution, research, etc. inaccessible to an individual representative of market relations. The light industry in Russia, of course, is at a difficult stage and the option of developing enterprises using the mechanism of forming various types of integration associations (alliances) can help to increase the volume of activities and increase efficiency. The question of assessing the results of the merger even before the enterprises enter the alliance seems to be relevant, in connection with which the development of tools for determining the effectiveness and potential risks of participants is significant. The purpose of this study was to identify the risks of traditional and specific, inherent in strategic alliances in the light industry, their analysis and assessment. The article discusses the types of risks that are influenced by joining the alliance, compiled a classification of risks of participants in a strategic alliance, presents an approach to assessing the risks of a strategic alliance using a matrix of consequences and probabilities, and developed scales for assessing the consequences of risks of partnerships when creating a strategic alliance in light industry for various types of risk. The research results can be applied in practice when deciding on the advisability of entering into a strategic alliance with one or another partner at the stage of designing this integration association, and, as a consequence, neutralize possible negative aspects of this process.