The role of political technologies in building up electoral preferences of the voter
The article highlights the main stages in the development of political technologies involved in the electoral processes of modern Russia. A number of political technologies have been identified that prevail in the electoral cycles of the last two years. The interrelation between the indicators of the effectiveness of political technologies and the logic of the voter is demonstrated. Recommendations are formulated on the application of political technologies depending on the phase and type of the election campaign. The conclusion is made about the need to develop standards for the application of political technologies. The main perspectives of the development of political technologies in the framework of new political fields of activity are identified, the factors influencing their formation are determined. The latest electoral processes in 2016-2018 in modern Russia have demonstrated a pronounced dependence of the electoral preferences of the population on a number of political technologies, mainly aimed at shaping public opinion and preserving the existing power. In modern Russia, political technologies have acquired a new qualitative expression, becoming some kind of levers of control and management of the electoral process. The conditions of limited resource, imposed artificially, hinder the creation and development of a full-fledged opposition and significantly reduce the role of the electorate in the electoral process.