Linguocultural aspect of regions in the context of tourism development (by example of the Primorye Region)
The "language of tourism" can be regionally specific. Linguocultural peculiarities are considered as a resource and factor of tourism development on the given territory. In some cases, these peculiarities disorient visitors, i.e., the noted factor acts negatively. The results of the study of the oral speaking in the Primorye Region show that the often appearance of the topics stressing the regional peculiarities in narratives of the local people increases satisfaction of tourists and simplifies creation and promotion of territorial image. A lexical unit that reflects the regional peculiarities of the "tourism language" is also found.