THEORETICAL FOUNDATIONS AND METHODOLOGIES FOR ASSESSING THE INTEGRATION COOPERATION AT THE INDUSTRY MARKET
The article deals with the theoretical basis of evaluation of integration cooperation in industrial markets. The features and development trends of the modern Russian market of mergers and acquisitions are considered; the main forms of integration in industrial markets are analysed. The conceptual apparatus of investigation has been extended; concepts such as a step of the integration process, the trajectory of the integration process, reflective constructor are introduced into scientific circulation. A more detailed definition is proposed for the notion of the integration process from the perspective of its formalization in the face of uncertainty in the form of “trajectory” as a set of successive steps of the integration process. The analysis has been conducted of existing approaches and indicators used to assess the economic integration process. The article outlines a system of reflexive interaction within the enterprise in an industrial market. Substantiation is provided for the validity of applying the entropy approach to the assessment of integration processes with the Kolmogorov-Sina iindex of entropy. The authors have developed a methodical approach to assessing the feasibility of economic integration in industrial markets, supplementing traditional methods of evaluation based on the entropy-reflexive approach. It is based on a refined system of criteria and indicators for the economic evaluation of integration processes, ranked in accordance with P. Fishburne's rule by the degree of importance of economic indicators. A feature of the authors' approach is three consecutive stages of its implementation, i.e., the principles of reflexive control, entropy approach, traditional assessment of mergers and acquisitions. A methodological basis of management of an industrial enterprise within the framework of the integration process is proposed that takes into account reflexive impact. An algorithm is formed for making management decisions based on the results of the three-step economic valuation of the expediency of development of integration processes. The authors' approach was trialed using the case of the Ural Federal District metals market, making it possible to determine the optimal trajectory of the integration process as a series of horizontal and vertical integration steps.