Tourist image of the Rostov-on-Don as making part of a territorial brand of the Rostov region
Lately there was obvious a need of formation of image of each region and strengthening of the moments of recognition of the Russian territories, branding of the territory become the most important components of social and economic, regional and international policy. With tourism development the increasing value gains tourist image of the region which defines region positioning as object of tourism and investments into the tourist sphere. In this work attempt concept studying tourist image of the region and determination of its value for development of tourism of Rostov-on-Don is carried out, the most demanded and perspective directions, and also strategy of increase of tourist potential and recreational appeal of Rostov-on-Don are established. Authors consider tourist image of Rostov-on-Don as making part of a territorial brand of the Rostov region.