Linguo-cognitive structures of influence of tactics of Indication of the unique properties in art criticism discourse
Within this article we analyze linguo-cognitive means by the help of which the author activates the cognitive mechanisms of influence of tactics of indication of the unique properties in art criticism discourse. The art criticism discourse is considered as the purposeful verbalized activity which provides the mediation between an object of art and the recipient, and which has descriptive and interpretive components in its basis, arising through transcoding of an image of art object into a verbal form. The art criticism discourse possesses an obvious pragmatic orientation - despite almost total absence of direct forms of speech influence (for example, imperative constructions), the sender of this discourse influences on emotional and information fields of the addressee, acting as a suggestor. At the same time, the sender pursues specific goals: to attract interest of the recipient, to convince of truthfulness of the statements or to inspire some idea. As material of the current research we use texts of articles of painting in the Russian and English languages.