Soft Power and Smart Power in the Process of Counter-Terrorist Operation
The article is devoted to the transformation of the terrorist organizations in present-day conditions and new methods of combating terrorism, successfully proven in areas such as PR, business, sociology and psychology. Professionalism of terrorist organizations, the development of new fields of action - such as mass media, Internet, and even clothing styles are demonstrated. In this regard, the author suggests expanding the forms and counterterrorism methods significantly. Above all, the author dwells upon the technology of smart power which uses soft and hard power based on the situation. Such flexible, but effective approaches can improve the effectiveness of traditional anti-terrorist operations, or can be used on their own. In conclusion, a number of specific recommendations is given which include a more active involvement of the public, making up mental maps of terrorists, defamatory campaign against organizations which explode bombs, etc.