ANALYSIS OF METHODS FOR EFFECTIVE PRODUCT RANGE MANAGEMENT
For the competent formation of financial results, in which all manufacturers of products are interested, it is important to correctly conduct an assortment policy in the organization. Assortment policy is a policy that regulates the activities of the head and specialists of the organization, including principles, methods that can lead to modeling the optimal range of products. The article compares the existing analysis methods of product assortment management, identifies the basic principles of assortment management that solve the problems of assortment policy in the field of meeting the needs of customers; attracting a larger number of buyers, including expanding the area of delivery of the company's goods; competent application of knowledge and experience of enterprises; optimization of the financial results of the enterprise; using the principles of strategic flexibility and synergy.