Restructuring "umbrella" as a tool for managing innovative changes in the modernizing economy
The change in the ideas of entrepreneurial structures under the pressure of capital and resource owners in relation to the forms of building a business and the implementation of various marketing concepts, formed in the context of the increasing influence of the subjective factor, is indicated. The need to intensify modernization and restructuring transformations that can strengthen the competitive position of business in the face of a changing set of determining factors in the interests of the real embodiment of the socio-economic vector of the society development and the growth of the citizens' social wellbeing is affirmed. Without rationally balanced programs for the modernization and restructuring of the regional economy, it is not possible to ensure balanced economic growth and innovative development of territories and the national economy as a whole. It is proposed to introduce into scientific circulation the idea of "substitutional" economy. A model for managing restructuring and modernization transformations at the level of economic entities based on innovative changes in a developing society has been developed. The concept of restructuring "umbrella" has been introduced, accumulating the resource potential of economic entities, aimed at increasing the structural viability of business in the region and ensuring sustainable economic growth in the interests of societies and entire socium.