THE MARKETING STRATEGY OF EDUCATIONAL SERVICES IN SPECIALTY "TOURISM" IN CONTINUING EDUCATION, "COLLEGE-UNIVERSITY"
The institution of professional education, which operates in a market environment, feels the need to use marketing as a tool to competitiveness. However, schools are not being targeted market research is not only a consumer and education market, but with the dual labor market. The formation of the educational strategy of marketing, marketing plans, the methodology of educational organization and practical application of market mechanisms of the present article.