HUMANS OF CITY: AUTOBIOGRAPHICAL FORMATS IN THE URBAN-ORIENTED MEDIA
The article is observing the autobiographical formats (monologues about life, specific experience, place of residence) of urban-oriented media (V. V. Abashev, I. M. Pechischev), developed as a separate type of online media in the 2010s. The use of monologues as a sustainable format of publications is mediated by new informational and communicative attitudes of these media: a focus on the urban daily life and the ordinary citizen, as well as the engaging interaction with the audience. A private story told from the first person becomes an effective means of building a new urban identity associated with "Urbanization from below".