COMPETITIVENESS OF THE ENTERPRISES OF THE SARATOV REGION
The paper states that now in a difficult economic situation more and more attention is paid to the problems of analysis and assessment of the competitiveness of enterprises and organizations. To survive in difficult economic circumstances it is advisable to conduct timely monitoring and diagnostics of competitive advantages in order to develop measures for their improvement and raising the quality of performance, services and processes. The study is based on the example of the Saratov branch of «Upakovka i Servis - Povolzh''ye» Ltd. The methodology of the research includes inductive and deductive methods, and the method of analysis and synthesis of the results. The assessment and analysis of the competitive advantages of the company are carried out in a set of consistently implemented procedures. The paper identifies the strengths and weaknesses of the organization and reveals its competitive advantages allowing to determine the direction of future development of the company.