Language features of corporate Instagram blogs
The relevance of this research is determined, first, by the development of the blog as a genre of Internet discourse, and, second, by the weak development of the question of the language features of the Instagram blogosphere. The article analyzes the existing lexical, morphological and syntactic features of the corporate Instagram blog (terminological, slang vocabulary, personal and non-personal forms of presentation, imperative, interrogative and exclamation sentences, question-and-answer constructions), which are an element of "language design", to a certain extent being part of the company's image, and also allow you to establish contact with the target audience in order to promote products and services.