CONCEPT "FOOD" IN POST-MODERNISTIC MEDIA-DISCOURSE (BY THE MATERIALS OF THE BRITISH PRESS)
The article examines the usage of the concept “food” in the British press. The author analyzes contextual realization of the concept and identifies behavioural stereotypes and alimentary practices, which are imposed and popularized in the modern society. The analysis of the modern press indicates the active involvement of the concept “food” in the media discourse and heterogeneity of its usage context. Contrary to traditional for the concept “food” positive connotation, in the post-modernistic media-discourse it often acquires a negative meaning and is associated with diseases, problems of globalization and social segregation.