Selection of banking strategy on the basis of its dynamic capabilities
This article studied on the basis of the existing approaches to assessing the level of dynamic capabilities of the company proposed a model of the author’s choice of study strategies based on dynamic capabilities.The basis of the approach is the comparative assessment of the results of a particular firm and the market in which it operates. The method is based on the assumption that the presence of dynamic capabilities allows the company to more successfully than the overall market, configure the available resources and, consequently, have more efficient than the market average.The study was carried out in the breaking of the specifics of the banking sector of the Russian economy and approved by the example of «Sberbank of Russia». The result of the study is developed tools for choosing the bank’s strategy on the basis of its assessment of the level of dynamic capabilities.