Quality Estimation of "Sanction" Products by the Russians
The scan-panel of households Romir Scan Panel reveals that the Russian food basket has greatly changed in 2015. Increased price caused the reduced consumption in some categories, the substitution by cheaper brands in others categories and if possible the consumption of domestic products. However, an important factor by purchasing products is not only price, but also the goods quality. The research holding Romir within a joint project with the Monitoring of Technological Modernization Centre ONF asked the Russians to estimate the quality of primarily «sanction» products. As a result the Russians are satisfied with the quality of dairy products. Respondents noted the improvement in the meat and vegetables quality. But the respondents expressed serious criticism in relation to the quality of fruits and fish and mostly the quality of cheese.