Jokes of "Russkoye Radio": New genres of media discourse in the light of traditional humorous culture
The joke is analyzed as a genre of modern radio discourse, which transmits traditions of national humorous culture in joking (discredit) about popular truths. The mechanisms of language game that introduce the strategy of communication of the announcers of “Russkoye Radio” with the addressee are characterized. Typology of jokes in the light of socio-cultural precedents and functional evaluative orientation is presented. The main function of jokes is entertaining and attractive; at the same time they transmit and form values of the society.