TOURIST DIRECTIONS AND IMPACT OF THEIR COMPETITIVENESS ON TOURIST ENTERPRISE ACTIVITIES
Tourist direction is determined as a territory of origin of a tourist product sold or to be sold at Russian market by a tourist enterprise. Difference between the «region» and «tourist direction» notions is shown. Tourist direction classification principles are described. Presented in the article are main current tourist industry development tendencies particularly important to be taken into account by tourist operators while building season tourist direction packages. Tourist direction competitiveness notion is discussed along with a system of its evaluation on the basis of both the tourist direction competitiveness index and the index of potential. Factors that influence consumers' choice of tourist directions are indicated.