THE IMPACT OF INNOVATION ON THE COMPETITIVE ADVANTAGES OF ENTERPRISES
Enterprises of different activities and forms of property are constantly looking for ways to improve the effectiveness of its work. This is due to the fact that the external environment is becoming more aggressive, it actively influence globalization, intensified competition in recent years on the international market. In order to survive in a hostile environment, companies must constantly look for ways to provide competitive advantages to ensure that the most affected by such factors as: innovation; the proper organization of the sales network; organization of maintenance products; creation of the company's image; the impact of conditions on development trends in the market position of the company, etc. Companies that fall into this situation are forced to implement its activities more and more new programs of innovation. The easiest way to solve these problems is to optimize the production, as a guarantee of success for the future production. To do this, we suggest to use one of the most well-known production management models.