ENTERPRISE TRANSFORMATION IN THE CONTEXT OF THE NEW BUSINESS MODELS EMERGENCE
One of the characteristics of the current economic situation in Russia and globally, is the trend for the introduction of new business models. Examples of such business models that are rather widespread are the subscription business model, platform business model, product lifecycle business model, ecosystem business model, and some other less popular models. Even though many enterprises conduct internal experiments and pilots to test new business models, the question remains what changes enterprises should make to get new business models are rational and cost-effective. In this regard, in the article the author examines the main characteristics of modern business models and explores the directions of transformation that need to be carried out by the management of enterprises to ensure a successful transformation of business models.