THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMS ON PRESERVING THE HEALTH AND PROLONGING THE EMPLOYEES’ WORKING LONGEVITY
The saving the company's human resources issue is important, since unfavorable external and internal factors of the working environment have a serious impact on the health, can cause a large number of disability days, occupational diseases, injuries and deaths at the workplace. Preserving the employees’ health is one of the corporate social policy areas. This article examines the corporate social responsibility programs possibility aimed at saving the company's human resources, to preserve the employees’ health and working capacity. Based on the literature analysis the and the Russian and foreign business experience, the author determined the composition of measures for the employees’ health prevention and preservation included in the CSR program. The study is based on evaluating the additional measures effectiveness for in-depth diagnostics and employees’ health improvement based on the results of mandatory annual medical check-ups. This component costs were estimated and their payback was calculated based on the practical data of a large metallurgical company located in the Sverdlovsk region. A sufficiently low payback period may indicate its economic efficiency and benefit for the enterprise.