THE COMPETITIVE ADVANTAGE CONCEPT AT CONTEXT OF COMPETITIVENESS ENTERPRISE
This paper proposed the author's vision of the concept of competitive advantage in the context of competitiveness. The approaches to the nature of the competitive advantages of the enterprise, the parameters and sources, classification, ensuring factors. The system of interrelated concepts, "competition", "competitiveness", "Competitive Strategy" in conjunction with the competitive advantage of the enterprise. Based on the analysis derived mechanism of formation and realization of competitive advantages of the enterprise.