TRADITIONAL SOCIAL CONSCIOUSNESS AND SOCIAL COMMUNICATION
The article is devoted to the features of social communication in traditional societies. The paper deals with the specifics of the traditional social consciousness, determining social self-regulation through sacralization of all significant aspects of social life. There is shown the sense of ritual and «ritual communication» in reproduction of traditional sociality. It is proved that the historical transformation of traditional consciousness is a desacralization process, which takes place primarily as a destruction of certain behavioral norms and forms of activity as the only conditions for survival and well-being of a society.