Alternative positioning within different psychological approaches
This article discusses alternative positioning with regard to different psychological directions. In the framework of social psychology, alternatives considered, as the conflict. From the point of view of psychological - pedagogical approach, alternative positioning can be seen in the framework of creativity. In the framework of the promotional activities alternative positioning is the technology impact on the value field, as an aspect attract attention and arouse emotional attitude. Alternative from the position of its extreme forms, is treated as categorical thinking and stands out as a personality pathology.