КОНЦЕПТУАЛЬНІ ЗАСАДИ УПРАВЛІННЯ РОЗВИТКОМ ПІДПРИЄМСТВ
The main goal of the development strategy of the state, as a holistic socio-economic formation, is to ensure a high level of well-being and quality of life for present and future generations, development of human and social potential, and the key to achieve it is social and economic development of enterprises, with consideration for the balance of interests of consumers, staff and shareholders and the need to create and maintain social harmony in society. Socio-economic development of enterprises should be considered as irreversible, purposeful and logical change of the state of business entities, taking into account the whole complex of internal indicators, external constraints and potential of their development. The development of enterprises cannot go on in its one''s discretion, it depends on the quality of management system, in which a subject exercises influence on an object in order to solve tactical, operational and strategic tasks to make profit and transition to a higher stage of the life cycle. 403 Серія "Економіка". Випуск 2 (46) Based on the results of undertaken studies, internal and external factors that influence the development of the company are identified in this work. The key role of management is established and the process of management of socio-economic development is analyzed. In general, the process of enterprise development management should include the stages of enterprise competitive status evaluation; the choice of areas of socioeconomic development; social and economic development planning and regulation. We propose to consider indicative planning as a part of the system of state regulation at all levels of management and indicative plans as both organizational and economic tool of transformation forecasts, targeted programs, development concepts, etc., as a system of socio-economic indicators, as well as a means of coordinating administrative actions in the course of achieving the set goals. Formation of interrelated and mutually agreeable indicative plans, which would permeate all levels of management (from the level of national economy to the level of business entity), will help to create and efficiently reflect a coherent conceptual model of country’s social and economic development based on the totality of state targeted programs, economic development forecast, the system of economic regulators, set priorities for investment and innovation development of economy. Further research should consider the development of methods for substantiation of the choice of directions of enterprises social and economic development; formulation of the concept of indicative planning of enterprise social and economic development and the requirements for its design. K