ADVERTISING DISCOURSE IN THE NOVEL OF V.O. PELEVIN "GENERATION “P ”"
Advertising discourse is very clearly presented in the novel by V.O. Pelevin «Generation “P”». The main character of the novel, Vavilen Tatarsky, develops advertising concepts, creates scripts for advertising clips, composes advertising slogans. At the same time, most of them are ironic and grotesque in nature, since with their help the author shows that material values (trade and consumption) for the post-Soviet person become priorities, they displace spiritual values.