Dynamic Assessment of the Company’s Competitiveness, Taking into Account the Implementation of Its Innovative Development Strategy
Innovative development of domestic enterprises and growth of their competitiveness is the most important task at the present stage of development of the country’s economy. The purpose of this study is to develop methodological tools that assess the impact of strategic plans for innovative development of an enterprise on the level of its competitiveness. The hypothesis of the study is that the plans for innovative development of the enterprise have a positive impact on the level of competitiveness of the enterprise. The article shows that in modern conditions one of the main directions of increasing the competitiveness of any company is inextricably linked with the formation and use of innovative development systems at enterprises. An analytical review of the existing methods for evaluating the competitiveness of the enterprise is carried out; their advantages and disadvantages are determined. It is shown that there is currently no single universal approach to such evaluation. As a result, a reasonable choice was made in favor of a methodological approach that evaluates competitiveness in dynamics; the main indicators and algorithms used in this approach are presented. The method of assessing the stability of the competitive position of industrial enterprises based on their innovative activity using a number of innovative indicators and taking into account their possible growth in the financing and implementation of innovative projects is proposed. The competitiveness of the largest Russian Pipe Metallurgical Company in comparison with its leading domestic competitors in the period 2017-2019 was evaluated; the main problems and weaknesses in the company’s activities that have a negative impact on its competitiveness are identified. An assessment of the innovative activity of the Pipe Metallurgical Company is performed, which shows that the company currently adheres to a strategy based on the introduction of improving innovations. Modeling of the dependence of the level of the competitiveness of the company on the indicators of its innovation activity is performed; the indicators that have the strongest impact are identified, namely: the coefficient of intellectual property security, the coefficient of innovative growth, and the coefficient of development of new products. An example of the implementation of an event aimed at increasing the company’s innovation activity indicators and related to the commissioning of unique research equipment for the development of new threaded connections for pipes is given. Based on the projected outcomes of the event, the forecast level of competitiveness of the Pipe Metallurgical Company for the period up to the end of 2020 was determined.