Analysis of the marketing detail of the organization
The analysis of the marketing detail of the organization was carried out on the example of the state budgetary institution of culture of the Krasnodar Territory "Krasnodar State Historical and Archaeological Museum-Reserve. ED Felitsyna ". The article provides a general description of the activities of GBUK KK “KGIAMZ im. E.D. Felitsyna ". Changing economic conditions, the active introduction of information technologies and the improvement of the quality of museum services require a revision of the established forms and methods of management. The current marketing strategy is analyzed, which is based on increasing the social significance and brand awareness through the promotion of the museum product.