PERCEPTION OF ADMINISTRATIVE AND REGULATORY TEXTS BY PROFESSIONALS AND NON-PROFESSIONALS
The paper discusses the psycholinguistic study of text perception by professionals and non-professionals. The author analyzes the method of semantic experiment and interprets its results. It has been shown that the semantic differential method is optimal for evaluating the quality of perception of texts of any type. The method enables the researcher to see the difference in the emotional attitude and value of the text for recipients with different levels of professional competence.