IMPACT OF BEHAVIORAL FINANCE ON INITIAL PUBLIC OFFERINGS ON THE US STOCK MARKET
The paper examines the impact of behavioral finance on modern global stock markets, using the example of a primary stock offering in the United States of America. The relevance of the information and data reflected in this article is due to the lack of disclosure of behavioural finance issues in modern realities. The purpose of the article is to identify the level of influence of behavioural factors on the IPO market in the developed financial market between 2018 and 2020 inclusive. A cut of the results of the stock yield on the first trading day and on the expiration of 3 months after entering the stock market was carried out. Methods such as statistical analysis, horizontal analysis, and vertical analysis were used in writing the article. The analytical basis of work is based on a systematic approach. Methods such as: derivation, induction, analysis and synthesis were used in the work. The methodological basis of the work was articles and publications of leading Russian and foreign economists. The main sources of work were publications from financial magazines, a news feed and statistics from the Bloomberg news agency. It has been concluded that there is a relationship between the profitability of companies and the industry in which the organization operates.