FEATURES OF FORMING STRATEGIES FOR THE DEVELOPMENT OF ENTERPRISES IN THE SOFT DRINKS MARKET
The article examines the state of the soft drinks market, as well as the main features of this industry in relation to competition and the company's economic activities. The main trends of the modern world that can influence the further development of the soft drinks market are considered. The main features of competition between the largest companies - market leaders are described. Based on the identified trends and existing market features, the features of forming the company's strategy for today are highlighted.