TRANSMEDIA NARRATIVE IN URBAN COMMUNICATIONS
He paper is devoted to research of intermediality in urbab information and communicative space. Special attention is paid to transmedia storitelling as the practice of intermediality. The transmedia narrative is considered not only as a way of the organization of different city communication projects, but as natural quality of urban information and communicative space. The author defines the transmedia narrative in urban communications, chracterizes the main urban media platforms, focuses an attention on an importance of digital media in urban transmedia narrative