NORMCOR-MARKETING, FEATURES AND PROSPECTS OF APPLICATION IN COMPANY STRATEGIES
The article presents an analysis of such a phenomenon as normal feed. Special attention is paid to the use of this technology in marketing. A technology is proposed for applying this approach in organizing the promotion of goods and services for a specific group of people who do not perceive the classical technologies for promoting goods and services. The concept of normcor-advertising, its examples and target audience are considered. The concept of norm-based advertising is presented, consumer groups stand out for which this type of advertising will be interesting. Attention is paid to the analysis of the significance for people of a similar phenomenon in marketing, and also, specific types of companies are indicated for which advertising of a similar style is taking place. The article presents the limitations of the use of this technology. It also discusses the use of native advertising technology in the promotion of goods and services, describes groups of consumers who are interested in this style of presentation of advertising material.