Legal Regulation of Advertising Activities Abroad
The article examines the features of legal regulation of advertising activities in foreign countries. The authors consider the basic categories of modern mechanisms of legal regulation of advertising activities in the European Union. Using the example of French and English law, the authors conclude that the national foundations of modern mechanisms for legal regulation of advertising activities in Europe do not necessarily transpose the EU rules because of the prevailing traditions of successful regulation in a number of European countries, including the advertising field.