METHODS FOR INCREASING PROFIT ON THE EXAMPLE OF THE COMPANY "MEDISORB" J-SC"
The new product releases as one of the methods for increasing of enterprise profit is considered in the article. The main trends of the generic drugs market are identified. The indicators that influence on profit are defined: price policy and price strategy, production output and sales volume, cost, the structure of product sales and others. The new product releases and market entry are the methods that have led to profit growth with so much competition and market limitations . The purpose of the article is to find the methods of profit increase of «Medisorb» J-SC.