"Mimicry" as a strategy used when choosing pragmonims in the market of producers in modern China
The article analyzes pragmonims as trademarks of manufacturers of food products, clothing, and footwear in China which are exported all over the world. The authors describe a historically formed cultural phenomenon that contributes to the successful promotion of counterfeit products. Linguistic and extralinguistic phenomena are revealed allowing to imitate pragmonims which are well-known brands.