SCIENTIFIC AND CULTURAL FACTORS FOR DEVELOPING PATRIOTISM IN THE INFORMATION DISCOURSE OF RUSSIA''S CENTRAL MASS MEDIA
The article considers the communicative discourse in Russian central mass media on the development of patriotism in the context of scientific and cultural determinants. We analyze the peculiarities of understanding the concept of patriotism, the politicized nature and formalism of the state policy with regard to patriotic education, the structure of opinions and ideas of citizens about patriotism and about themselves as patriots. The interpretation of the concept of patriotism in the context of the current concepts of public policy is presented, the level of activity and involvement of the country's citizens in these measures are discussed. The article presents an analysis of the corpus of publications of Russia's central media for the pe- riod from 2003 to 2013 compiled using the online database of EastView publications (http://www.ebiblioteka.ru/).Two-thirds of the publications relevant to the topic under consideration from the total number of sources collected cover the period between 2003 and 2008 (663 publications). In subsequent years, the publication activity subsides, and the themeof patriotism is less likely to appear in news feeds. The interest in patriotic themes becomes more intense in 2012, which can be explained by the dynamics of changes in the socio-political situation against the background of the events in the political, sporting and cultural life of the country (elections of deputies to the State Duma, presidential elections, mass pro- test movement "For Fair Elections", Summer Olympics in London, Krymsk flood, Eurovision, etc.).On the whole, the use of multidimensional statistical analysis of the array of publications for 2003-2013 makes it possible to conclude that the most significant interrelations with patriotic themes can be traced in the corpus of articles for 2003-2008.The novelty of the present work is a retrospective analysis of the array of publications in the central mass media of the Russian Federation in the context of scientific and cultural factors of patriotism development.