DIGITAL ECONOMY AND INSTITUTIONAL CAPITAL OF A COMPANY
This article reveals the content of the digital economy from various perspectives, defines the objects of the digital economy transactions as new types of benefits, gives a description of the digitalization level of the Russian economy, describes the main symbols of the digital economy and defines the difference between the terms “digital economy” and “information economy”. The paper considers two models of the digital economy and presents new forms of institutional capital of a company in the context of the digital economy, such as the Internet of things in the framework of existing production, the creation of new technology platforms and the organization of activities based on them, the creating centers of competence and the organization of online training. The article also contains graphic material that clearly illustrates the pace of digitalization of the world economy, the level of development of the Internet economy in various countries, and the development of the Digital Economy program in Russian competence centers created on the basis of various structures.