SYSTEM AND MECHANISMS OF MANAGEMENT OF UNIVERSITIES REPUTATION
The reputation of any educational institution develops for years, decades, sometimes - centuries. Than the reputation becomes stronger and the it gets more unique lines, the it is more difficult to change it. More and more actual there is a question that it is necessary to undertake for increase of level of universities reputation. The model of a control system by reputation of high school, and also principles and mechanisms of formation and reputation development is presented.