SPG evaluation of the incentive and incentive program for regular guests
This article is devoted to one of the main after sales tasks of customer retention-the program of their encouragement and stimulation. Based on the evaluation of the SPG loyalty program for regular guests, in the author’s opinion, it is important to timely identify the reasons why the guest wants to return to this hotel and take advantage of their privileges, as well as take into account the special «mission» of the guest when he voluntarily plays the role of an advertising agent of this hotel.