THE RHETORIC OF EARLY MIDDLE AGES (BALDASSARRE CASTIGLIONE)
The work was aimed at selective reconstruction of a specific historical and philosophical concept of politics with a specific interest: to reveal the role and significance of language in the practice of socio-political regulation of early absolutism. In analyzing a number of common features and systemic conditions for the functioning of speech in the age of becoming absolutism, the limits of its relevance are defined that the speaker can not violate if he wants to fulfill his function in this system and guarantee personal prosperity or at least social existence. Linguistic behavior under these conditions turns into an instrument of social and political self-affirmation, it is this function that is given to rhetoric by Count Baldasar Castiglione, which impressively reveals both the educational ideal and the ideal of the man of the Italian Renaissance courtyard. In this ideal, as we have tried to show, it is rather the introduction of rhetorical knowledge cultivated in antiquity into a new behavioral ideal that should contribute to the formation of a new social type of courtier.