THE APPLICATION OF MATRIX METHOD OF STRUCTURAL ANALYSIS OF ENGINE-BUILDING CORPORATION
The paper presents itself a marketing analysis of aviation engine-building production. For this purpose the authors used a matrix of “Boston Consulting Group” (BCG) the main task of which is sorting out the priorities in the development of different goods, as well as companies, and the branch in general. This model of portfolio analysis puts emphasis on investing in rapidly developing goods by means of their extraction from mature or non-profitable productions.