BUSINESS PHILOSOPHY OF NEW MEDIA
This article examines the problems of the philosophy of the new media business in the context of convergence of mass media. The main directions of the philosophy of modern media business are also considered. The author considers how the process of convergence of mass media, which began at the end of the 20th century, led to global changes not only at all stages of content creation and distribution, but also in the search for other models for the development of media business. In addition, this article separately examines and analyzes innovative models of media business financing, content distribution and mass media.