The construction of the model of a creative city in the sociocultural environment of Perm
The article discusses the geocultural basis for the construction of the model of a creative city in Perm. During the first quarter of the 21<sup>st</sup> century, the authorities and local communities in many Russian cities are making serious efforts to reveal the geocultural potential of their cities. Effective interaction of city departments and services with scientific and cultural institutions, as well as with communities trying to influence the sociocultural environment, leads to the development and implementation of cultural landscape strategies. The author of the article shows that in spite of the rich meanings the nominal beginning of the city, through which in recent times would have to be used to expand its geocultural potential ("Perm" is a historically mythologised name of the Kama land, the image of a legendary place), Perm does not have a holistic strategy towards cultural development on the eve of its 300<sup>th</sup> anniversary. The relevance of the article is based on the need to recognise the "Perm animal style" as a geocultural basis for the development and implementation of strategies for urban geocultural branding of Perm, as well as to formulate proposals for the representation of its images in environmental design in the context of Charles Landry’s theory of the creative city.