"People’s Capitalism" Theory and Making Internal Consensus during the Eisenhower Administration
This paper presents an analysis of the Eisenhower administration activities in building a nationwide consensus of the Cold War policy. The theory of «people’s capitalism» played a special role in this process. It was supposed to demonstrate the benefits of the American socio-economic system, both within the United States and in the world, to increase its attractiveness in the eyes of ordinary Americans, as well as to develop a loyal attitude of broad public groups to the top of American business, to instill the idea of a new type of capitalism, «surviving» irreconcilable contradictions of the previous stages of development. In this regard, the author pays special attention to the content of the theory of «people’s capitalism» and methods of its dissemination in American society.