Diversification as a way to improve the efficiency and quality of services in the context of digitalization
Nowadays, the introduction of digital technologies is ubiquitous. Digitalization concerns all spheres of life (education, medicine, economics, etc.). Digital transformation is also taking place in public services. The article discusses digitalization and its importance in the modern world, the transfer of services to electronic form and providing access to them. Negative factors that affect the quality of services and accessibility to electronic services (customs declaration) have been identified and disclosed. The necessity of improving the mechanism of providing services of the Certification Center in the electronic declaration system is indicated, which will create favorable conditions for obtaining the state service of electronic declaration. Market participants who provide services to foreign trade participants in the process of connecting and further using the electronic declaration system are identified, the essence of these services is presented and disclosed. It is proposed to combine two different services into one more general one, which will be provided by one market participant, which is the Certification Center. In the conclusion it is substantiated that on the basis of the proposed recommendations for the Certification Center for the diversification of services, the efficiency of the provision and quality of the relevant services are increased, the cost of services and the terms of provision are reduced.