THEORETICAL UNDERSTANDING OF THE CONCEPT OF "SOCIOCULTURAL VALUES"
On the basis of analysis of scientific literature it is proved, that sociocultural values create invariant part of culture, characterizing attitude of society toward the phenomena of the sociocultural world as acceptable and necessary for the people’s successful vital functions. Such vital functions are provided by an appropriation by the individual the indicated relation and transference his personality system of values. It takes place when the values producted by society acquire as personality values, satisfying his necessities and aspirations, coming forward reasons of activity and executing the functions of regulators of behavior in society. The person’s valued attitude toward the outer world mediate orientation on other people, on society of the whole, on its mine-out and existent ideals, looks, presentations and norms. Different cultures create the set of values, extoling one of them and denying other. Society functions successfully, when its valued system appropriates by individual, growing into his own. The forming of sociocultural values has special importance for students which render a preference to intravital, material and hedonistic values, that draws utilitarian attitude toward the world as temporal, inconstant phenomenon, and values are characterized by contradiction and inconsistence, that results in displacement of priorities in the valued sphere, perception of the world, to the loss of faith in what that not ideals in general.