PARADIGMATIC CHANGES IN THE CONTENT OF PERSONNEL MANAGEMENT STRATEGY AND POLITICS
IBM was the first company to develop the strategy of personnel behavior management in 70-80s. At the beginning of 21<sup>st</sup> century this issue is of great concern for most of the successful companies’ management entities. However, due to the lack of theoretical basis there appear problems of implementing practical personnel behavior management strategy. Though many companies can define the strategy, only some of them can use it effectively in the company’s strategic management system. The solution to this problem lies in the understanding of the interrelation between the basic notions of personnel behavior management: “concept - model - strategy - personnel behavior management”. The research is carried out with the use of abstraction and logical analysis, which provide the most significant correlation for scientific knowledge development. Content analysis of the term “strategy” proposed by G. Minzberg in the framework of situational approach allows developing and formulating the notion “personnel behavior management strategy”, as well as defining its focus according to the implemented personnel management concept. A review of the works on personnel behavior management strategy carried out by the Russian and foreign scientists enables to compare the main theoretical concepts as well as to specify strategic focus in Russian business practice. Logical analysis of interrelation between such notions as “concept - model - strategy - personnel behavior management” has become a tool for the strategy selection of such subject of management as the company’s personnel. The research findings enable to shift the focus from defining the strategy to the problems of its implementation in certain conditions of Russian companies’ business environment.