Sports diplomacy as an e ective tool of soft power
In this article, the author analyzes whether sports diplomacy is an effective tool of soft power, in what way it is used and whether it is relevant in modern conditions. The paper also provides real historical examples of the use of sports to solve foreign policy problems, such as political pressure from one state to another, creating a positive image of the country in the international arena and maintaining world peace. In support of the thesis, the author re ects on the experience of using sports diplomacy by the following countries: South Korea, China, Russia, and the United States. The author also makes a forecast about how sports diplomacy may change in the future, taking into account aggravating conditions, such as the Covid-19 pandemic.