THEORETICAL FOUNDATION METHODS FOR PREDICTION AND ASSESSMENT OF CONSUMER DEMAND
The aim is to analyze methods of forecasting consumer demand, based on its assessment of current market situation in Ukraine. With globalization increasingly significant problem arises analysis of consumer needs, identification of factors that you can use to influence consumer behaviour and the decision concerning the purchase of certain goods. It depends on the successful implementation of consumer products, leading to a boost profitability and sustainable competitive position in the market. The primary condition in assessing consumer demand is the isolation of the target market. That it depends on the successful sale of goods or services. Once a company distinguishes your target market before it appears next target - evaluation of consumer demand. Consumer demand - this is the amount of goods that buyers are willing and able to buy at a certain market at a given time. Weather consumer demand - is the amount of expected product is sold in a given market at a given time. When implementing a marketing strategy company measures the potential of selling your own product that needs to be fixed in the marketing plan. Thus, the key to success of any company is to assess consumer demand, and its prediction that facilitate activities of inventory management, planning marketing activities.