Modern pricing policy of the organization: theoretical aspects
Setting the price of goods has always been an art, because the price must meet the needs of all consumers interested in purchasing the products produced by the enterprise. Unreasonably understated-causes the buyer Association with low quality of goods, the high price - excludes possibility of acquisition of goods by many buyers. And since the volume of products sold is the main factor in making a profit, the price of the goods should contribute to an increase in sales. That is why the development of pricing policy and strategy should be given special attention by the management of the enterprise, as any rash decision or unreasonable step in the field of pricing decisions can lead to negative consequences. Pricing policy of the enterprise the concept is quite extensive and multifaceted, it involves a range of activities, principles and methods of formation and pricing of products.