SCIENTIFIC AND METHODICAL APPROACH TO DETERMINATION OF LEVEL OF EFFICIENCY OF THE ORGANIC MARKET
Theoretical approaches to definition of the concept "efficiency" and its kinds are investigated. The system of indicators for an assessment of efficiency of the organic market is offered. Scientific and methodical approach to determination of level of efficiency of the organic market is presented. The generalized integrated indicator of efficiency of the organic market of Ukraine and the member countries of the EU and is calculated and the level of efficiency and the place of each country in a rating are determined. Segmentation of potential consumers of organic production by means of the K-segmentation method is carried out. The most perspective segment of consumption of organic production is defined. The matrix of strategic prospects of development of the organic market is developed.