FORMATION OF AN ALGORITHM FOR EVALUATING THE EFFECTIVENESS OF INVESTMENT DECISIONS FOR TRADE ENTERPRISES
Investment is the most important and most scarce economic resource, the use of which contributes to the growth of the efficiency of the enterprise and its competitiveness, the creation of new jobs. Despite the variety of purposes for which funds can be raised for the implementation of investments, their main characteristic is still the increase in the financial efficiency of the enterprise. Thus, the result of any chosen method of investing investment funds should be an increase in the efficiency of the enterprise. Since the main purpose of investment activity is to ensure the implementation of the most effective forms of capital investment aimed at expanding the economic potential of the enterprise, each economic entity should pay special attention to its effectiveness of investment decisions. The authors believe that the microenvironment of the functioning of the enterprise has a major impact on the processes associated with making effective investment decisions. The conducted research is aimed at improving the scientifically based methodology for determining the effectiveness of investment decisions for trade enterprises. In the article, the authors believe that the key point that affects the effectiveness of investment decision-making is the goals of project implementation. They, in turn, can be characterized by the following indicators: financial, time, marketing, social, and budget. In this study, the authors offer their own approach to ranking indicators, depending on the goals set.