Motivation in the Tik Tok network based on publications with #transformation
Transformation is the discovery of something more perfect in oneself, a phenomenon that has become very popular in the 21st century: many people want to change their lives precisely by transforming themselves. This article analyzes the content of motivational videos on the Tik Tok network based on 100 publications with #transformation. 68% of the videos are about physical transformation (healthy lifestyle, sports, nutrition, etc.), moral transformation is associated primarily with reading, learning languages. In the form of a video, it most often represents "cuts" from photos and videos - 70%. Less popular are verbal videos of a "psychological orientation" - 18%, even less common is a "tutorial" - 12%. There are more than 500 videos on the Tik Tok network dedicated to the topic of motivation with #transformation. In about 80% of cases, the audience thanks the author for his content, and 20% claim that the authors' advice is useless.