The Employee Journey Mapas a Technique of Analysis
The paperdescribesthe Employee journey map (EJM) as a methodology for analysis of an employee’s path in an organization. The map of an employee’s path contains seven main stages: information about the company, employment, adaptation, job performance, career development, dismissal and life after working for the company. Every stage of an employee’s journey needs analyzing the characteristics of the audience (applicants, beginners, employees, former employees), the barriers and drivers that employees have. The case-study of a large financial company illustrates the methodological features of studying each stage of an employee’s path by the EJM methodology. Key research questions are proposed for each stage of the EJM (the main focus of the analysis), methodological solutions for research are proposed (monitoring research format / one-time, data collection methods, opportunities and limitations in implementation), and the results of implemented cases are described.