Socio-psychological problems of the image of a salon business specialist
The article is devoted to the actual problems of social psychology, service imagology, servicology, etc. - features of the image of a salon business specialist in the fashion and beauty industry. The role of the image of the salon business in general and a specialist in the beauty industry in particular is considered. The authors present the results of their theoretical research on the study of the image of an employee of the salon business of the fashion and beauty industry as a phenomenon of social perception (perception), communicative features, as well as features of etiquette behavior. The study showed that a successful image of a beauty salon (corporate image) ensures the correct social perception of all its advantages by the client: recognition, reliability and competitiveness, increases prestige and affects a positive reputation; social influence on clients through advertising campaigns, etc.