The image of profession in socio-professional self-iedntification of students from sverdlovsk oblast
In this article, we focus on conceptual and image components of young students’ idea of job they choose for the future. We emphasize the role of the image of profession in the process of social-professional self-identification of youth. The data base of the research formed from results of the monitoring of social-cultural orientation of young students from Sverdlovsk Oblast. We made an analysis of image of profession dynamics during initial professionalization, based on the survey data. We made a conclusion, that the shortening of training period doesn’t let young people to integrate deep enough into the profession. Young people studying on the Master ’s degree programs have more clear idea of their future career, than those on Bachelor ’s degree. We analyzed the idea of profession chosen by students using several parameters: compliance of the profession to abilities, opportunity to benefit people, the credibility, opportunity to make a decent living and demand in the labor market. We found the difference between the ideas of students of different training profiles on the concept and the image attractiveness of chosen profession. The students of natural-science profile of training express the most positive evaluations of the profession (credibility, relevance, etc.), and the students of humanitarian and socio-economic profiles express the most negative ones. The study has clear practical value for university lecturers. The institutional training exactly should facilitate the forming of a complete image of the profession chosen by students.