Market prospects of marketing programs freight Bottled mineral water and native
In the present period of up to 80% of transport of bottled mineral waters by means of trucking, although investments of JSC "RZD" in their own infrastructure have contributed to a substantial change in the model transport service for the country's economy, creating a sound basis for development of the logistics market and services related rail transport, including innovative method of transportation of mineral water in the food tank cars. The proposed system of marketing monitoring (with the help of Russian satellite navigation systems), transportation of cargo, including Bottled mineral water, allowed mass profflaktirovat cases of theft of these products at railway junctions.