MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS
As the market is changing promptly, a companys managers must make correct administrative decisions for the purpose of saving competitive positions. The traditional control system at the company became out of date and does not correspond to the requirements of the modern life. It was substituted by the new management system based on the controlling. The position that should be occupied by the controlling in a the company, its functions, indicators and the business processes are defined. The basic problems which appear at the stage of introducing controlling are defined.