ROLE OF FESTIVALS IN TOURISM
The article is devoted to the most popular festivals in the world and their role in the development of the tourism industry. Festival tourism is one of the types of event tourism. Event tourism is a significant part of cultural tourism, focused on visiting a destination at a certain time, associated with an event in the life of society, rarely observed natural phenomena, such as a lunar or solar Eclipse. A festival is a mass celebration that displays achievements in music, theater, variety, circus, or cinema, as well as sporting achievements. Festival tourism allows you not only to get acquainted with the culture of different countries and peoples, but also to become a participant in the festivities, to be in the very center of events. The purpose of this work is to analyze and compare the most popular festivals in the world, as well as to assess their impact on tourism.