ВПЛИВ РИНКУ ПРАЦІ НА ФОРМУВАННЯ ТРУДОВОГО ПОТЕНЦІАЛУ
The economic development of Ukraine as the most important factor of production is impossible without the efficient process of labor potential management. In this case it is necessary to pay attention exactly to labor potential forming, because it directly influences the efficiency of economic activity of enterprises. The labor potential process of organization is directly related to the condition of labor market and required determination of its optimal approaches and instruments. Labor market influence on the organization of labor potential generated a need for the overview of modern trends in the labor market of Ukraine, which has showed his negative influence on organization of labor potential, which are: hard demographic situation, low living standards, reduction of the employees population and the level of economic activity of the population, the rise of unemployment level, low level of wages, the disparity of education and the labor market, etc. Utilization efficiency of the labor potential, which depends on such indexes as GDP and employment quantity has been analyzed. It allowed to define basic directions of labor potential of organization, which are: providing the conditions of effective functioning of labor market, growth of labor payment, creating the conditions for production growth and providing interests of employers and workers; upgrading labor force with the help of investments in workers education; creation and development of accompaniment system for professional career of workers; assistance for forming a market of flexible personnel educational services; realization of labor potential continuous development policy; raising the level of professional flexibility and mobility. 392 Науковий вісник Ужгородського університету 2015 The process of formation of the labor potential should be regulated on three levels: state, regional and the enterprise level. The maximal coordination of actions is needed on all levels to make this process more effective. At the state level it is essential to focus on the normative-legal providing, support of regional development including development of scientific and technical potential; demographic and social policy improvement; the rise of educational population level and population profits level by economy transformation strengthening; assistance to Ukraine’s integration to the international labor market through an intergovernmental exchange of labor potential; facilities selection assisting labor potential development. The active measures on the formation and development of labor potential are carried out after the preparation of the employment program, analysis of the labor market position in view of supply and demand and the specifics of the regions at the regional level. The personnel active policy, which includes planning, recruitment, selection and adaptation of personnel, is carried out at the enterprise level.