The Significance of the Integration of Marketing and Logistics in Competitive Environment
In today’s difficult economic situation in the world and the measures that are taken to counter the pandemic, improving the efficiency of enterprises is the subject of close attention of economists and managers. At the same time, the success of the stable operation of any enterprise is largely determined by the interaction of marketing and logistics in the sale of products.The purpose is to determine the importance of the integration of marketing and logistics for the company in a competitive environment.Material and methods. The materials for the research and analysis were statistical and accounting reports of JSC “Vitebsk Carpets” and its performance indicators, electronic information resources and other materials. In the process of the research, grouping and comparison methods aa well as the analytical method were used.Findings and their discussion. When assessing the marketing and logistics, their effective interaction was revealed, which allows the company to increase the competitiveness of its products. The advantage of Vitebsk Carpet products in competitive conditions is explained by their wide range and high quality, which corresponds to the international standard Standard 100 by Oeko-Tex. The application of modern information technologies and the opening of an online store provide an increase in the volume and efficiency of product sales, which is confirmed by the positive dynamics of growth in net profit indicators.Conclusion. Coordinated work of marketing and logistics will ensure an increase in the competitive advantages of new types of products and their sale in new markets, which is confirmed by the positive dynamics of exports of manufactured products and the growth of net profit indicators.