ANALYSIS OF THE CURRENT STATE OF ECOLOGICAL TOURISM IN THE KRASNODAR REGION
The article analyzes the role of ecological tourism in the tourism industry of Krasnodar region. The natural-recreational and infrastructural potential of the region for development and realization of excursions of an ecological orientation is estimated. The results of research of interest to ecological tourism at potential consumers are reflected. The current state and prospects of development of ecological tourism in the Krasnodar region are analyzed. The necessity of including the development of innovative tourism products of ecological direction in the strategy of diversification of tourist activity of Krasnodar region is proved.