IMPROVEMENT OF STRATEGIC MANAGEMENT OF ORGANIZATIONAL DEVELOPMENT OF THE TOURIST ENTERPRISE ON THE BASIS OF MANAGERIAL ANALYSIS
The rapid pace of globalization and the simultaneous global economic slowdown it is crucial to ensure normal functioning of regional economic systems through the use of existing opportunities, and finding new reserves of economic growth. In Russia, and in particular in the Republic of Bashkortostan, one of the promising directions of development of economy is tourism.The paper presents the main causes of the succession of bankruptcies of tourist enterprise, highlighted the patterns of development of firms. The presented model of development of the enterprise and the necessity of the administrative analysis for a firm hold on the growth phase and maturity.Principles and methods of financial management are universal, but the characteristics of the travel services have an impact on the formation of the system of financial management of enterprises of tourism industry. Required search-specific techniques and methods of assessment of financial state of enterprises of the tourism industry, since the efficiency of the management of any area of activity of the enterprise is achieved when taking into account the real economic conditions. Analysis of methods of assessment of financial state of enterprises of the tourism industry has identified the lack of consistency, which leads to low efficiency and dispersion of available resources. For example, we note the difficulties with the comparability of results andobjectivity, connected with a variety of techniques of financial analysis where indicators have the same name, but are calcu- lated differently, or the same indicators have different names. The article reveals that when determining the list of indicators must also consider the actual condition of the enterprise the Author presents the specifics of managerial analysis of the tourism firms. Developed author''s model of revenue forecasting.