"Soft power" in the Modern World Politics: Measurement of Elusive Reality
The idea of soft power, Joseph Nye proposed in 1990, today has become one of the most popular concepts in the theory of international relations. However, despite the apparent growth of interest, the concept of soft power is still largely unclear. In recent years, efforts to operationalize, measure and evaluation of national soft power were an important step in turning this concept into a real instrument of international politics. However, many such studies are not free from methodological limitations and it leads to doubts in doubts about the reliability of results. This is often the result of excessively reduced interpretations of the concept of «soft power» that forms the basis for numerous critical comments and evaluations of measurement of soft power. In this article the authors option detailed structural pattern of the concept of «soft power» to clarify and streamline the main components of its components.