German Advertising Slogans in the Discourse of the New Reality
The article is devoted to the transition of advertising slogans in phraseological units. The connection of this process with the changes in public life of Germany is considered. Semantic changes are also analyzed. Two ways of the conversion of slogans to phraseological units have been identified. The author comes to the conclusion that the conversion of slogans to phraseological units is accompanied by the penetration of advertising in the language system.