ACCESSIBLE TOURISM - "TOURISM FOR ALL’
This article describes the issues of the attitude and attention that need to be paid to a people with impairments in offering them some tourism services. The question rise, that many organisations treat handicapped people with unfair discrimination and niche market of this kind of tourists is underestimated. However, the analysis of niche market and the statistics demonstrate the true picture of possible profitable potential of handicapped tourists. That is why it is necessary to use deferent approaches the western cultures already adopted one and try them in reality. This would benefit the destination with social equity and the organisations profitability growth.