BUSINESS GAME "MARKET CAPACITY" AS A METHOD OF INTERACTIVE STUDYING OF THE DISCIPLINE "MARKETING"
The use of interactive learning methods was considered in the article as one of the important directions of improvement of training of students in modern university. The article shows a business game as a method of interactive learning is especially relevant for use in the process of mastering of competencies and skills of the discipline «Marketing». The article presents the process of organizing and conducting business game «Capacity of market», in which students carry out marketing research of sales of goods and services of health - medicines and paid medical services. Two cards-tasks is used in this business game for students, carrying out the duties of workers of medical organizations - marketing specialist and economist (manager), which provides drug coverage. The role of the teacher is to create conditions for initiative students, and to assess the correctness of their results with regard to the form of expression of creative thoughts and ideas made on the basis of the performed analysis. This business game allows the students to realize the acquired knowledge in the disciplines of mathematical and statistical profile in the process of marketing research. The main directions of this business game allow the students to develop skills of analysis of dynamics of the sales of medicines or pay for medical services and identification of trends; form skills to do the regression models and forecasting sales of the investigated product; stimulate the generation of non-standard and informal ideas and solutions that are particularly sought after in marketing.