ON THE AXIOLOGY CULTURE: CULTURE AND MODALITY IN THE VALUE OF HUMAN RELATIONSHIP TO REALITY (PHILOSOPHICAL AND ANTHROPOLOGICAL PERSPECTIVE OF THE PROBLEM)
Article is devoted to axiological consideration and the analysis of a phenomenon of culture and its modalities from a position of the human life certifying essence in the world of the valuable attitude towards reality. Axiological approach is used as a philosophical method. It agrees with the phenomenological concept of value the conceptual axiological understanding of culture, its semantic and material and subject modalities from a position of the system valuable attitude towards reality as authenticities of human being is offered. As a link between these modalities of culture the anthropogenous world of human activity is considered. In system of the valuable relation constituting culture subject and object values are allocated and analyzed, and according to it subject and object character of the valuable relation is considered. The structure of the valuable relation is presented. The axiology as the philosophical theory of value is treated by knowledge of humanitarian development by the person of reality. It agrees with itjustification of an axiology as paradigms of philosophy of culture is presented and its value in comprehension of the valuable and anthropological bases of culture is shown. Proceeding from it, the person and culture are presented as the uniform, interconnected and complementing each other structures which interaction is carried out on the basis of values. A value axiological subject of values in modern conditions of globalization of culture is noted.