THE ROLE OF KNOWLEDGE IN SHAPING THE PORTFOLIO OF CORE COMPETENCIES OF THE COMPANY
The increased competition between business entities significantly increases the importance of the various factors that characterize the internal environment of the firm. It is the state of this environment substantially depends on luck in the competition between firms. To characterize this situation uses the concept of «competence». Modern competence – a strategic factor in the development of firm in conditions of a rigid competition. It competence allow the correct selection of new products and services, new economic unions, a promising new development programs for any company. The firm, which strives for commercial success, should be able to change the concept of development. Successful competition is the ability to form and develop their own new competitive advantages. The struggle for leadership is a struggle for leadership in the field of key competences. Any intellectual achievement sooner or later begins to depreciate. If the leadership of the company remains too long in the full confidence of the truth of their knowledge and competences, then this will significantly worsen its position in the market. To succeed in competitive competition, the firm must continuously generate their own changes, including changes in the competencies. Under these conditions, knowledge becomes a strategic factor of success of industrial enterprise in the future.