INFLUENCE OF COMPLEX FINANCIAL STABILITY ON FORMING METHODS OF FINANCIAL ANALYSIS
The subject of research is the process of developing methods for objective assessment of financial stability as a key parameter of the financial position of a company in the strategic perspective. The multilateral nature of financial stability, affecting both the scope of control and analysis is manifested in the most controversial way in the field of strategic management. The subject of the study reveals the main possible ways to overcome the inconsistency of the role of financial stability in management and financial analysis (as a function of management). The results of the study will be used in the future as a basis for constructing new models of high-level systems analysis. The purpose of the study is to determine the tentative content of the comprehensive nature of financial stability as a basis for improving the typology of financial stability for the purpose of strategic management. The study places emphasis on the most universal method of financial ratios, but the complexity of their use is completely subordinated to the goal of creating specific types of financial stability of the strategic nature for its further application in the strategic matrix ranking to the environment. The results of the study create a background for building a model of a new type of strategic financial analysis that takes into account specific manifestations of external factors influencing the internal environment and the lifecycle of the company. Application of the results: strategic financial management at recreation and spa companies of Greater Yalta: health resorts, spa hotels. The main outcome is the substantiation of a systemic approach in terms of the trinity of development and implementation of a new method of financial analysis through exploring the complexity of the concept of “financial stability”.