COMMERCIAL NAMES IN THE CAPACITY OF INTERMEDIATE CATEGORIES BETWEEN PROPER AND COMMON NOUNS IN THE RUSSIAN AND GERMAN LANGUAGES
The article is focused on the problem of defining brand names in language systems. The article deals with the relationship between brand names and specific categories of nouns. A comparison of brand names with proper names and common nouns is carried out basing upon various examples from German and Russian. The article makes reference to both Russian and German scientific literature. A detailed definition of the concept brand name and the conclusion of the study are given at the end of the article.