INTEGRATED APPROACH TO THE DETERMINATION OF THE COMPETITIVENESS
Reveals the concept of competitiveness of the organization. Defined objective of improving the competitiveness of the organization. Shows the factors of competitive advantage of the organization. The methods of evaluation of the competitiveness of the organization and determine the integral index of competitiveness, which is formed from the product competitiveness and cost efficiency of the organization. An algorithm for calculating the integral index of competitiveness of the organization. Attention is drawn to the need to establish management systems increase the competitiveness of domestic enterprises through the implementation of innovative organizational and economic mechanism