COMPETITIVE MOTIVATION OF HUMAN CAPITAL AS A FACTOR OF ECONOMIC DEVELOPMENT
The article examines the causal conditions of the market and economic activity of enterprises to the extent that they reflect the most important features of the innovative implementation of the highly motivated potential of innovative market and commercial processes that dominate the high technology markets and modern labor markets in the context of general economic development. The most important of these features is presented in the article by the analysis, firstly: the science-based diversification of production at enterprises by increasing the competitive and motivational activity of the main subjects of market activity, including qualified employees, as well as, secondly, its multi-level and diverse nature. manifestation, which is accompanied by qualitatively new organizational and technological transformations at enterprises, which make it possible to significantly intensify the human component of the investment and innovative development of modern productive forces.