FUNCTIONING OF A GASTRONOMIC METAPHOR IN ECONOMIC DISCOURSE
This article is devoted to a comparative analysis of the metaphors of the Russian and Chinese languages that function in the space of economic discourse. The authors consider the patterns and peculiarities of the formation of figurative meanings, the conditions for their functioning in the studied languages, as well as the similarities and differences in the metaphorical concept of “nutrition” in the Russian and Chinese languages in terms of similarities and differences in the traditions and lifestyles of the two peoples. In this article, the authors conclude that in the linguistic space there is a close relationship between changes in the composition of the gastro-metaphor and the consciousness of native speakers, which contributes to the formation of the national-specific as well as universal pictures of the world. Nevertheless, according to the authors, with the development and strengthening of economic and cultural ties, some of the differences in perception of reality disappear. In modern science, the idea of a political metaphor is formed as a tool for understanding, modeling and evaluating political processes, as a means of influencing social consciousness. The article is devoted to exploring the gastronomic metaphor in the economic discourse of Chinese and Russian media. China is a country with a rich food culture, which undoubtedly was reflected in Chinese, which is extremely rich in words related to food, which developed metaphorical meaning. Economic metaphors in Russian and Chinese have similarities due to a unified approach to rethinking ordinary actions or things from the gastronomic area when transferring them to a different, metaphysical level; the differences are result of dissimilarity and wide variety of cultural traditions of the Chinese and Russian peoples.