Ads in the "Zabaikal''skii Rabochii" Newspaper: Content-Analysis Experience
The use of such a method as content analysis today becomes an important part of the study of written sources. Using this method, we can make a conclusion about who, when, for what the ads were placed in the newspaper and what result they could achieve. In addition, it becomes possible to determine with the help of what means the information reached the reader, what words and phrases were used. All this helps to take a fresh look at the content of ads in newspapers and gives an opportunity to gain new knowledge about the historical processes under study.