Regional identity as a brand of modern school education
The article deals with the problem of modern school education in the context of the formation of a brand of regional identity. A theoretical review of approaches to the formation of a regional identity of a person is made, as well as the prerequisites for its performance as a brand (the brand of an educational organization (EO) is understood as a set of features reflecting the unique, original characteristics of this educational institution in order to attract pupils and students to its walls, as well as awareness by the creators, founders, teaching staff of their mission, values). The problem of the study is the need for students to form a regional identity in the educational process of the NGO in order to increase the level of motivation of students to study at school. In order to identify the levels of formation of regional identity criteria (cognitive, emotional-value, motivational), diagnostic measures were carried out. Thus, to assess the levels of formation of the emotional and value criterion of regional identity, the associative technique «Regional symbols» was used, which represents the description of 10 concepts that most fully characterize the Ulyanovsk region, and then ranking. The questionnaire, which determines the levels of formation of the cognitive criterion of students, included 5 blocks of questions in the sections: «Geography of the region of residence», «History of the region», «Features of language culture», «Memorable events», «Personalities». Also, the diagnosis «Assessment of the level of school motivation» by N.G. Luskanova was carried out with the students, revealing the level of formation of motivation for the respondents to study. The analysis of diagnostics showed that students have to a greater extent high and medium levels of formation of regional identity according to cognitive and emotional-value criteria. Note that high and medium levels of motivation to learn are also characteristic of respondents with. The results of the study prove the necessity (importance) of forming the regional identity of students as a brand of modern school education, emphasizing the synchronicity, integrity and interconnectedness of all components of the educational process of a modern educational organization.