ESTIMATION OF POTENTIAL OF SUSTAINABLE DEVELOPMENT OF WORLD MARKET OF BREWERY PRODUCTS
In the context of current trends in alcohol consumption, as well as the growing negative consequences of this, the development of a strategy for sustainable development of the brewing market in Belarus is of particular relevance. On the one hand, the level of alcohol consumption per capita in the republic exceeds the standards allowed by the World Health Organization (WHO), as a result of which the state takes measures to reduce it, and on the other, taxes paid by participants in the alcohol market are an important part of the country’s budget. An analysis of the structure of alcohol consumption in different countries of the world, development trends of the world beer market, as well as models of state regulation of alcohol products and beer in individual countries allowed us to identify areas for achieving the goals of preserving the health of the nation, as well as sustainable development of the brewing industry. So, the main trend in the development of global brewing market is the gradual reduction in beer production and consumption over the past few years in a row. The reason for this is the switching of population to other alcoholic beverages, an increase in excise taxes on brewing products and, accordingly, the cost of the drink, as well as negative trends in the economy of some of these countries. Consequently, the increase in excise duties disproportionate to the alcohol content in the final product and the introduction of strict restrictions on the points of sale of the products in question proved to be ineffective. On the other hand, the development of a culture of drinking alcoholic beverages and beer, as well as the switch of consumers to products with a low alcohol content, have proven their worth. Thus, the research results obtained are relevant and appropriate to use to reduce the consumption of pure ethanol per capita in the Republic of Belarus.