MORPHOLOGICAL METHODS OF WORD-BUILDING OF NEOLOGISMS (BASED ON THE TERMINOLOGY OF MARKETING AND INTERNET-MARKETING IN THE ENGLISH LANGUAGE)
This research is determined by the rapid scientific and technical advance during two last decades. As a result, new ways of communication between people and sellings have appeared. The terminology of marketing is constantly expanding due to the words from information and computer technologies thesaurus. The article is dedicated to the particularities of word-formation of neologisms in marketing and internet-marketing. The productive methods of affixation, composition and abbreviation have been distinguished in the course of analysis. Simultaneously the author characterizes each derivational element.