ELEMENTS OF STEAKHOLDER ANALYSIS OF ECONOMIC SUBJECTS
The article addresses topical issues of the importance of stakeholder analysis of economic entities. In turn, the stakeholder approach is based on the concept of sustainable development of economic entities. The sustainability of development is determined not only by financial indicators, but also by social and environmental components. Possessing information on financial and non-financial indicators of an economic entity, strategic plans for sustainable development are being developed. In turn, stakeholder analysis provides a reliable assessment of business reputation, competitiveness and, of course, sustainable development of the economic entity. The steakholder analysis can be used both at the microlevel and at the macro level, which indicates its uniqueness and relevance in the current business environment. The stakeholder analysis allows assessing the satisfaction of the interacting parties, aims at sustainability of development, facilitates the identification of negative directions of financial and economic activity, identifies the chains of interaction and the risks of relations. The result of the economic entity conducting stakeholder analysis is the creation of two tools: the stakeholders register and the communication plan. Discussion of questions of the methodology of stakeholder analysis determines the relevance and timeliness of the study of the problem of the level of support and the level of opposition between the participants in the interaction. A single methodology that facilitates the identification and assessment of the level of support and the level of counteraction between stakeholders and economic entities does not currently exist. The complexity of the issue is due to the fact that it is not possible to apply the methodology of stakeholder analysis to different economic entities uniformly, since the reliability of such an analysis will be in doubt. The methodology of stakeholder analysis should be unique for each economic entity and take into account its financial and non-financial component, the scale and specificity of the activities, the risks accompanying business, territorial location and much more.