TRANSLATION OF TRADITIONAL VALUES IN THE FORMATION OF INTONATION CULTURE
Violation of the content features of the translation of traditional values into the conditions of modernity leads to a significant transformation of the spiritual sphere, requiring the preservation of stable meanings. One of the ways to realize the possibility of overcoming existing problems can be the actualization of the significance of the intonation culture, ensuring the preservation of life intentions in communication processes. The author, drawing attention to the fact that intonation is a form of the primary mental activity of a person, that determines the semantic value of statements, considers the intonation in terms of the sign-intoning function of consciousness, which serves as the impetus for the formation of the entire intonation system, based on the mechanism of traditional values translation. The article analyzes the intoning consciousness as a common sign-symbolic function of the psyche, which acts as an «individual filter» that helps to incorporate intonation into the context of the progressive development of culture (L. White). The author examines the genesis of intonation forms and the main layers of musical-symbolic reality, which characterize the phenomenon of intonation culture. The author also concludes that intonation culture is a kind of reservoir of reference signs and symbols, replenished with the help of creative activity of people, accumulating the content of communicative structures of social and cultural space. The intonation culture serves as a universal system of traditional values translation and acts as a means of regulating the value complex, influencing properly the level of development of communication skills of the individual.