DIVERSIFICATION OF PRODUCTION AS A FACTOR IN THE DEVELOPMENT OF THE ECONOMIC POTENTIAL OF AGRICULTURAL COMPANIES OF THE KUBAN REGION
In a competitive environment an effective measure of successful business management is diversification. This article discusses issues related to the expansion of the production activity of JSC "Slavprom" in the Slavic area. JSC "Slavprom" is a modern Vineyard and winery with a processing capacity of 6,500 tons of grapes per year. In the production activity of JSC "Slavprom" there is a number of problems: the low profitability of production; high levels of debt capital; insecurity own wine materials. As a way out of the crisis, the article examines the issues related to the expansion of industrial activity - the introduction of the production line of children's grape juice. This event will provide annually about 119.4 thousand. Liters of juice, and the five-year period - 597.0 thousand. L. Economic valuation of the project shows that the project is economically and socially effective, profitability is on average 23.3%. Discounted payback period at a discount rate of 14% is 20 months. Implementation of this project contributes entering new markets for JSC "Slavprom" with high quality and highly liquid products at an affordable price, replenishment at all levels and creating new vacancies