SEMANTIC AND FRAME WISH STRUCTURE IN KYRGYZ AND ENGLISH
The content of the term “frame”, the essence of the concepts “congratulations”, “wishes” and frame structures are analyzed in a scientific article. There were conclusions that the “wishes” situation in the etiquette was used as a means of establishing polite contact, which helps the recipient to form a positive attitude for communication, and the frame connects the area of language and thinking and has linguistic and cognitive industries.