SOCIAL NETWORKS AS A TOOL TO CREATE AN ENVIRONMENT OF TRUST WITHIN THE ORGANIZATION
Modern people try to obtain the circle of friends, a comfort zone, where they could without compromising their psychological safety express their personality. Such areas are often social networks that form virtual communities. This article analyzes the author’s sociological research of the employees of the Moscow organizations Trust in Social Networks. The peculiarity of the object at issue is that the current young employees (from 19 to 35 years old) are direct witnesses and participants in the development of the Internet and in the increase of its capabilities. They create a new trend of development of modern organizations. The study shows that social networking is not only becoming a means of entertainment or discussion of personal affairs. Some organizations actively use it in their work. In Russia’s public life, social networking is a relatively new phenomenon. But it formed a fundamentally different communicative situation easily interfering in your business and personal life. The intensive use of social networks promotes discussion and positive solution of business and social problems of the employees of the enterprise, creation of an environment of trust within the organization.