VARIANTS AND REPRESENTATION MEANS OF ‘FRIEND OR FOE'CONCEPTUAL OPPOSITION IN THE INDIVIDUAL DISCOURSE OF EU. ROIZMAN, MAYOR OF YEKATERINBURG
The paper compares variants of ‘friend or foe' conceptual dichotomy in the individual discourse of Eu. Roizman in two political situations: in the first one Eu. Roizman was a candidate for the position of Mayor of Yekaterinburg, and in the second one - the present Mayor of the city. The analysis has been carried out on the interviews given by the politician over the period from July 2013 to January 2015. The purpose of the article is to identify dominant variants and linguistic means of representation of 'friend or foe' dichotomy in Eu. Roizman's dialogic communication for the considered period on the whole and its two stages in particular (the pre-election campaign and the mayor activity). There have been used the following methods of study: discourse analysis, contextual analysis, generalization and linguistic material interpretation, definition analysis. The authors describe various means of ‘friend or foe' dichotomy explication; characterize its evaluation field, and its pragmatic component, expressed in Eu. Roizman's speech. It has been concluded that in the politician's discourse the basic parametre differentiating the political space of the region into friends or foes becomes the territory criterion that is based on socio-cultural identity / heterogeneity. The basic opposition ‘friend or foe' is regularly transformed into a particular opposition ‘residents of Yekaterinburg - officials, sent from Tumen (Tumen region)'. Using the considered opposition allows Eu. Roizman to represent his political opponents (first of all the Governor of Sverdlovsk region Eu. Kuivashev) as ‘foes' to the residents of Yekaterinburg and even broader - of Sverdlovsk region. There have been found out essential differences in ‘friends' and ‘foes' fields formation during the pre-election campaign, on the one hand, and in the period of Eu. Roizman's mayor activity, on the other hand. The results of the analysis can be used for further investigation of political communication, including the study of variants of ‘friend or foe' conceptual opposition in the discourse of specific political figures, as well as for describing politicians' speech portrait variants.