Development of the Retail Banking Service Mechanism: Problems and Trends of Improvement
The paper reviews and analyzes the rapidly developing segment of the domestic banking sector - banking services for individuals. The study was carried out on the basis of the studied practice of commercial banks providing services to individuals, in particular, statistics and plans for the development of the JSC Citibank product line, analytical, abstract-logical, economic and statistical methods. The result of the analysis is the identification of the main problems and directions for improving the mechanism of retail banking, the need to increase the requirements for the organization of centralized managed storage infrastructures, the implementation of end-to-end management of all storage and backup media, increase storage capacity and performance, and fundamentally new methods of indexing and search. An integral part of innovation activity should be the introduction of products aimed at bank security and the protection of personal data, formed on an innovative process-oriented approach. In the retail sector, the financial result of JSC Citibank as of the end of 2016 turned out to be one of the best for almost 15 years that have passed since the opening of the direction in Russia. Retail banking is not only a source of profit, but also a resource for attracting new customers, promoting additional services for individuals.