NEW APPROACHES TO STRATEGIC ANALYSIS IN MANAGEMENT
The article considers new approaches to strategic analysis, the methodology of the feasibility study (MFS) used by the International Institute feasibility Study (FSI).). The main idea of the concept of MFS that is important, not the levels of evolutionary development of the product, company and market themselves, and the correct combination of these levels. According to MFS, the first stage of the analysis it is necessary not only to assess the technical merit of the product, team and company resources, market size, by its dynamics, but also to determine the evolutionary stage of development of each of these components. In the second phase, the existing combination of evolutionary developmental levels of the product, company and market compared with developed METEO matrix of allowed combinations. The authors of the article in sufficient detail to reveal the advantages of the MFS in the strategic analysis.