LINGUISTIC AND VISUAL REPRESENTATION OF THE CATEGORY "FRIEND" IN CONFLICTOGENIC TEXTS OF DESTRUCTIVE IMPACT
This article is intended to reveal the features of the implementation of the category "friend or foe" in demotivators distributed in social networks, created to highlight the philosophy of the social phenomenon of voluntary childlessness. As part of the work, the textual and iconic components of such materials are considered, and the importance of their combination for causing reflection in recipients is proved. The study is conducted on the basis of illustrative materials of the social network VKontakte, in particular those communities where communication is carried out by representatives of the childfree phenomenon. The paper shows by what verbal and non-verbal means the opposition "friend or foe" is broadcast, supporting the conflictogenic nature of the texts, designed to outline the principles of the childfree phenomenon. On the Internet, on the forums there is a conflict between childfree and "children". Due to the fact that the phenomenon under study is relatively young and little studied, it is necessary to have a clear and adequate idea of the prevalence of this phenomenon in Russian society, including the analysis of textual and visual materials in social networks.