LINGUOSTYLISTIC MARKER OF IMPLICATION IN MODERN ENGLISH ADVERTISING TEXTS
The article deals with the problem of implication of information in modern English advertising texts. Implicitness is an integral category of an advertising text. Implicit information is labelled by language units at different levels. This article discusses the linguostylistic markers of implication: implication-simile, implication-metaphor, implication-antithesis, implication-personification, implication-epithet and implication-allusion. Figures of speech are important language elements of information implication.