SPORT MEGAPROJECTS AND THEIR INFLUENCE ON CONSOLIDATION OF SOCIETY (ON THE EXAMPLE OF THE OLYMPIC GAMES - 2014 IN SOCHI)
For implementation of sports events worldwide goes global competition on the world stage. Successful preparation and implementation such megaprojects give positive economic, sociocultural and sports effects to the country in the long term. Also implementation of megaprojects, such as the Olympic Games, attract enormous rise in patriotism, and unites society in a uniform rush irrespective of ethnic and regional origin. Process of consolidation always accompanies state in its development process. Every state tries to build its own model of unity and consolidation of society. Consolidation of society one of the most important factors in a mature state and an important factor in strengthening state sovereignty. Values perform an important function of social integration and ensure the stability existence of society, but it happens in the case when societal common values are shared by most and is considered legal and binding, acting as a standard by forming aims and actions. The importance of sport as agent of socialization, is that when forms and mechanisms of socialization of the personality in society are in conditions of a condition of active change, the system of transfer of norms and values from one generation to another are broken, due to the lack in the society of consent, sport keeps the main value and is capable when using its potential in certain conditions, to have positive impact on the inner and physical world of generation. Article is prepared within the project RGNF № 16-33-01131 «Social and humanitarian technologies of prevention and countering to aggression, extremism and terrorism in the South of Russia in the context of geopolitical competition in the Black Sea-Caspian region».