KEY POSITIONING STRATEGIES FOR CATERING
The catering industry in modern Russia is a dynamically developing industry. This article discusses the problems faced by any catering company, namely, the problem of continuous development. For the catering industry, a fairly important point is the correct positioning, which will be of great importance in the future when the buyer makes a positive decision. The article also considers key strategic approaches to positioning catering enterprises. The paper lists the main features that proper positioning should have. Proper positioning will allow you to present the best properties of a product or service. If the positioning strategy is set correctly, then it can help achieve harmony between the interests of catering and society. Accordingly, this will help in achieving the required marketing goals and objectives. An efficiently built positioning strategy allows a commercial enterprise to occupy a free and profitable market niche. A productively and qualitatively constructed position, successfully conveyed to target customers, enables the establishment to gain its niche in the market. This paper also lists the features that must be consistent with the position of the enterprise. The article describes the relevant findings