DISCOURSE ABOUT THE CHEBOKSARY BAY IN THE NEWSPAPER "SOVIET CHUVASHIA"
The article presents an analysis of the discourse of the Cheboksary Bay in the newspaper «Soviet Chuvashia» for 1979, 1980, 1981. This discourse is included in three types of discourses: 1) urban and industrial; 2) historical and cultural, 3) everyday. Each group is characterized by genre, structural and stylistic features, as well as the specific social position of the authors. In 1979 and 1980, when active construction was in progress, publications about it corresponded to the principles of each group: within the urbanist group an optimistic mood prevailed, within the everyday - a critical one. In 1981 an internal contradiction in the discourse about the Cheboksary Bay appears correspond to the uncertainty and anxiety in society and the possibility of fixing problems during the construction of the object.