Soft power of Japan and South Korea in Central Asia countries
In today's world there is increasing importance of «soft» levers of influence on the global community. Many countries are trying to create their own models of «soft power». As part of this work we studied examples of the Japanese and South Korean «soft power» mechanisms' influence in the countries of Central Asia.National strategies of «soft power» in foreign policy of Japan and South Korea are considered. The main approaches, resources, goals and results of using the «soft power» by these in the countries of Central Asia are analyzed.