USING FRACTALS AS AN ORGANIZATIONAL DESIGN TOOL A STRUCTURE THAT IS RECEPTIVE TO INNOVATION
An approach to using fractals for designing, analyzing, and selecting models of organizational structures is Proposed. The advantages of such a structure, designed using the fractal methodology, are due to the adaptability of branched fractals, especially the focus on the self-development of subordinate fractals (divisions of organizations, branches, etc.). A fractal structure, unlike a bureaucratic one, promotes economic efficiency and self-organization, as well as achieving a competitive advantage.