DIGITAL TECHNOLOGIES AND STRATEGIES IN THE COMPANY
The article considers the key aspects of digital information technologies and determines their relationship with the system of strategic planning and management in the company. The purpose of the research is to study the impact of digital information technologies in the process of strategic planning on the functioning and development of the company. The results of the research. The author presented the analysis of scientific and practical publications on the subject of the research, namely, the characteristic of the digital company management, the stages of the project to develop a digital strategy as well as the scheme of the project management for the implementation of digital strategies in the company. This allowed us to form a belief about the importance of using digital company management systems, in which the main role is played by the digital strategy. Conclusions . The materials presented in the article allow you to get an idea about the use of digital company management systems, to develop a digital strategy of the company, which will contribute to the functioning, development and improvement of the company in the long term.