PORTFOLIO ANALYSIS IN THE DEVELOPMENT OF CORPORATE STRATEGY
This article reveals the specifics of developing a corporate strategy using portfolio analysis, taking into account the current market situation, which has created a number of factors affecting labor productivity, internal and external policies of organizations, using the example of the work of the "Vishnevii sad" theater. The information about portfolio analysis in the development of corporate strategy is presented from the point of view of strategic management. Both theoretical and practical data are given, including different ways of constructing portfolio analysis, rules and methods that can be implemented. Proposals for modification and improvement of internal processes taking into account the influence of extraneous factors, possible goals and results are presented.