Threats to competitiveness of Russian telecommunication companies in modern economy
The article discusses the Russian telecommunications industry. It is noted that nowadays companies faces a number of threats that impede their development and have a negative impact on competitiveness. These threats include: overall negative macroeconomic situation in the economy; reduction of opportunities for extensive development; cheaper communication services, despite the inflation in other sectors; increasing the sophistication of consumers; shortening process cycles and others. These threats must be considered by companies in short-term and long-term strategies.