COST APPROACH TO COMPANY MANAGEMENT
The article deals with the issues related to ways to improve the efficiency of companies based on the cost approach. The disadvantages of using the profit indicator as a criterion for the effectiveness of activities are noted and attention is focused on such an indicator of the success of the company's activities as market value, since this long-term indicator is decisive, integrating all other indicators. The main key factors of the company's value growth that allow it to increase its investment attractiveness, strengthen its competitive position and take a priority place in the market are considered.