ON LEXICON OF MODERN COMMUNICATIVE SPHERES: SEMANTIC PORTRAIT OF A WORD TELEVIZATSIYA
The article is devoted to the research of the process of explication means expansion in the actual fragment of Russian picture of the world - "Television" - in connection with increase in information in modern society, namely to entry into speech (texts) a word televizatsiya. The author investigates the meanings of this word which has arisen as a potential word in the 1st decade of 21st centuries, in a segment of the hypertext of the Internet - the Runet. The neologism meanings are interpreted taking into account contextual realization of its semantic options, the character of connotations and specifics of the estimated meaning is defined.