DEVELOPMENT OF LOCAL TRAVEL BUSINESS IN THE CONDITIONS OF FINANCIAL INSTABILITY: STRENGTHENING OF THE ROLE OF UNIQUENESS OF RELIGIOUS OBJECTS OF THE DESTINATION
In article, based on the analysis of a state and development of the regional travel business focused on internal and entrance tourism, the author revealed specific branch prerequisites for tourism studying as spheres of economic activity in the following directions: researches of the available tourist resources and potential of destinations; improvement of public policy of development of tourism and tourist business. In the current conditions of financial instability, the key factors influencing the maintenance of the specified directions of a research as constraining development of travel business in general, established the following: depreciation of national currency, the real income of the population against the background of elasticity of consumer demand for a tourist product. Being based on a research of contents and specifics of development of different types of internal tourism, the author came to a conclusion about strengthening of a role of uniqueness of religious tourist objects owing to the following reasons: first, the feature of consumer demand expressed in lack of the requirement of the increased comfort and service, including, readiness to transfer certain inconveniences for the sake of the purpose of visit of a unique object. Secondly, the infrastructure factor has no so defining value at advance of a tourist product for activity of the business focused on religious or pilgrim tourism as in the conditions of financial instability this type of tourism shows the greatest stability in the internal and external markets. Thus, the author proved that for regions without the expressed tourist branch specialization, identification and the subsequent disclosure within the tourist capacity of the territory of unique tourist objects as conditions of development of regional tourism, is the most expedient in the concept of religious tourism.