ASSESSMENT OF FACTORS MACROMEDIA ON STRATEGY OF SMALL AND MEDIUM BUSINESS IN MODERN CONDITIONS
In a crisis situation significantly changing environment. Macromedia, as an integral part of its constituent, may provide opportunities for strategic development of small and medium-sized businesses and creates a threat to their prosperous existence. The article examines the nature and impact of the major factors in the macro strategic development of the sphere of small and medium-sized businesses in the modern world.