APPLYING NEW TECHNOLOGIES IN TRADING TO IMPROVE EFFECTIVENESS OF STOCK USAGE
The development of the trade sector in recent years is very rapid, therefore authors of this article suggest considering applying new technologies in trading: fullfilment, consignment warehouse and a platform of online trade. The article describes in detail such a service for trade organizations as fullfilment. Fullfilment is a complex of business processes from the moment of registration of the order by the buyer and till the moment of receiving of purchase. The authors of the article consider three areas of fullfilment: insourcing, outsourcing and dropshipping. Fullfilment service is new for Russia, and therefore it has both advantages and disadvantages. The advantages of using fullfilment-operator include the management of warehouse logistics; the existence of a personal manager; order processing speed and complete analytics of orders. The disadvantages include a low degree of development of services, including incompleteness of their legislative base; the risk for contract to be unfulfilled by fulfillment operator; loss of direct communication with customers. The next way to improve the efficiency of the stock usage, in the opinion of authors, is to use the consignment warehouse as transit warehouses. Such use of warehouses is relevant for trade organizations of the Russian Federation due to the large territory of the country. And the last way to improve trading activity is to use online trading platforms; which have been gaining more and more popularity, and allowed businesses to expand their geographical borders.