Marketing classifications of roles of commodity categories
The article describes the major tools necessary for realization successful assortment politics - procedure of the task of roles to commodity categories and separate articles within the limits of the category management concept. The author results existing material on a question in system. The concept «a role of a commodity category/goods», supplementing the above-stated concept is entered into a scientific turn. The system of classification of the roles, being ready algorithm for management of commodity assortment at the enterprise is offered. Equilibrium characteristics of roles of subcategories for a grocery hypermarket on the basis of the analysis of sales of some grocery hypermarkets with a cumulative turn more than 100 million roubles a month, the numbering 73 commodity subcategories consisting of more than 11 000 names of the goods are calculated.