Proactive development of the organization: Unit economics in the context of a customer-oriented approach
Currently, the relevance of the use of unit economics is only increasing, as companies need to more carefully and closely monitor their key indicators. This method is important for the correct decision-making, allowing you to make those decisions that will provide the most effective result for the business. With the help of the model, you can look at the company in a new way: in terms of profit per customer or unit sold. It allows you to clearly track the factors that affect profitability, compare them with industry ones, analyze the company's potential and take steps to increase that very level of profitability. In the article, using the example of an IT company, the key business indicators of the unit economy, their properties and impact on the profit of the organization, as well as the relationship with a customer-oriented approach are considered.