SOCIAL AND CULTURAL ENVIRONMENT AS A FACTOR OF ATTRACTIVENESS OF RUSSIAN UNIVERSITIES (ON THE EXAMPLE OF UDMURT STATE UNIVERSITY, RUSSIA)
The conditions created for physiological, socio-cultural, psychological, and academic adaptation of international students play a crucial role in choosing a university for studying. The so-called intercultural dialogue is of great importance for the successful implementation of intercultural communication. Educational institutions, national and international partners work together to solve a new task related to ensuring students' access to distance learning, psychosocial support during and after isolation, and necessary medical care.