The role of linguistic means in the mythologization of the personality in the texts of modern media (on the example of Elon Musk’s personality)
In this article we analyze the linguistic means that act as tools of mythologization of the personality of the so-called «heroes of our time». The research is based on the texts of modern new media. The image of the famous businessman Elon Musk is taken for language analysis. The choice of the presented personality is due not only to the growth of popularity and recognition among different age groups of the Russian population, but also to the increase in the level of Elon Musk’s citation in modern new media. The latter is due to Elon Musk's buying Twitter. The purpose of this article is to present the process of mythologization of personality from the position of linguistic analysis.