The Development of Own Trademarks in Modern Commercial Enterprises
The article substantiates the need for the formation of an innovative environment for the success of trade enterprises. The purpose of the research is to study the development of modern trading formats. The objectives are to analyze the activities of enterprises of modern formats, to determine the role of multi-format network commerce in increasing the level of comfort of the consumer environment, to consider the role of own brands in the activities of enterprises of modern formats. The article uses the methods of analysis and synthesis. The result was the definition of the role of own brands in solving business problems of commercial enterprises of modern formats.