Borrowings from the english language in advertising text: the analysis of actualisation and peculiarities of functioning
The article is devoted to the analysis of borrowings from the English language in advertising text, especially on the basis of magazine advertising. A number of borrowed lexemes examined in the article are described from the point of view of their actualisation and peculiarities of functioning in advertising text. Through the research of the above-mentioned units, the category of relevant words can be singled out - units connected with factors of time, fashion and social status.