PROBLEM OF MANAGEMENT OF IMAGE OF THE RUSSIAN EDUCATIONAL ORGANIZATION IN THE CONTEXT OF A CYBERSOCIALIZATION PHENOMENON
Article is devoted to the analysis of some teoretiko-methodological aspects of management of image of the educational organization on the Internet. In article the approaches to definition of category image and to management of image of the organization which developed in modern Russian science are considered the phenomenon of cybersocialization and its influence on perception by students of image of the educational organization is analyzed. Authors provide data of empirical researches of a Russian-speaking segment of a cyberspace which I confirm a high role of the Internet and, in particular, social networks in perception with students of a higher educational institution. Consideration of structure of image of the educational organization in a Russian-speaking cyberspace happens on the basis of the modern legislation of the Russian Federation. Authors indicate the need carrying out further interdisciplinary researches in the field.