Formation of strategic alliances in a global economy: the institutional aspect
Questions of making a strategic alliance based on institutional theory are considered in the article. Under this conception the strategic alliance is an institute, forming rules of activity of its members. The creation of alliance mentioned above simplifies the procedure of reducing transactional costs of its members considerably. This is confirmed by a two level conception of transactional costs penetration. In the article, the business terms are considered through unofficial limitation, mechanism of alliance members responsibility distribution, mechanism of maintenance rules owing to alliance determination as contract terms. Factors of successful strategy of stable competitive advantage of a strategic alliance and its members are considered in the article. The basic principles of effective strategic alliance making are developed. The conditions of expediency of alliance making are exposed.