GOING IN FOR SPORTS AS AN ELEMENT OF CORPORATE CULTURE
The article consider the questions concerning the importance of regular sports activities for personal and professional development of a worker and the role of physical training in the population's health and in formation of the company positive image. Sport events and physical training are actively used in modern management as important elements of corporate policy promoting the labour team unity, accelerating adaptation of new workers and reducing unproductive losses of labour hours at the expense of decrease of common sickness rate of the employees and optimisation of internal communications.