Features of conducting business negotiations of firms of the European countries
The article is intended for graduates of economic higher schools, the future young experts in the field of foreign trade communications. The article sets as the purpose to show, how important are in the modern world knowledge of national features of businessmen living in different parts of Europe. Along with a considerable number of articles in which, basically, difficulties of negotiating between the West and the East are revealed, this article tells about the people living in Europe and having similar mentality. The article tells us about different lines of approaches to this theme that will allow readers to argue, agree or disagree with the point of view of the author. The author is sure that the information contained in this article, can help both representatives of the firms planning an entry to the European market, and representatives of those companies who have firm positions there. Written in clear language, this article can attract of the wide audience who are interested in this problem.