SPECIAL FEATURES OF YOUTH TOURISM IN THE CONTEMPORARY WORL
The work focuses on the characteristics of youth tourism. The aim is to identify the characteristics of youth tourism in today’s world. This article highlights key interpretations of the concept of youth tourism and summarizes the main features of the organization of the tourism product for youth. The article focuses on the analysis of the behavior of Z generation and their life goals. The author attempted to assess the consumer preferences of young people and to identify the motives for their travel. The impact of advertising on the younger generation, the dependence of their opinions and decisions on social networks and leading opinion leaders in the blogging world were studied. It is young people who are innovative agents and agents of social change. They are the most energetic and innovative agents of social development. However, it is one of the socially disadvantaged groups that is fully exposed to the negative externalities. Situations such as urbanization, limited opportunities for full development and realization of their potential, and the prevalence of physical inactivity have increased the need for young people to have access to recreational, recreational and recreational services. The solution of this problem, together with the spiritual rehabilitation of the nation, is one of the strategic tasks, both at the federal and regional levels. The development of a special approach to tourism for young people is a pressing task. The method of systematic, logical, comparative analysis and synthesis of management decisions was used in the process of work.