The Phenomenon of Advertising and Contradiction of Capital: Social and Philosophical Analysis
The article deals with the analysis of advertising as a social phenomenon that places modern humans in a situation of dependence when they have to choose how to meet their material and spiritual needs. The author comes to the conclusion that advertising can create imaginary needs but peculiarities of today’s social being simplify the process. Consumers’ and political illusions propagated by advertising substitute actual social connection for cooperation about promotional products.