Methods of the product range analysis for improvement of the company commercial policy
The article examines the issues of formation and improvement ofthe product policy ofthe meat-processing plant on the example of the sausage market. Sausage products are one of the most popular foodstuffs in Russia. Interviewing of the customers of supermarkets was conductedwithin the research; product portfolio of the company using BCG matrix was studied. The article presents an assessment of the product range structure of the meat processing company. The main recommendations for improving the company commodity policy are provided. The performed analysis revealed the most promising product groups of the company forfurther development. The results of the study will form the basis of recommendations for optimization of the company product policy.