Chinese Inbound Tourism: Problems and Prospects of Development in the Trans-Baikal Territory
The dynamics of the Chinese tourist flow is shown. Its quantitative assessment is given. The reasons for the increase in demand for foreign tourist trips in the Chinese market are substantiated. The forecast of changes in the size and structure of the Chinese tourist flow is made. Based on the analysis of the dynamics and factors of growth of the Chinese tourist flow, it is concluded that its great potential and the need to use for the socio-economic development of the regions of Russia. The possibilities of increasing the number of Chinese tourists in the Trans-Baikal territory are analyzed. The analysis of the tourism potential in the Trans-Baikal region in terms of the existing demand for tourism products and services in the Chinese market. It is shown that at present the market of tourism products of the Trans-Baikal territory is developing without taking into account the demand from Chinese tourists. Travel companies in the region are not motivated to develop tourism products that meet the demand of Chinese tourists, and do not use the available tools to promote their services to the Chinese market. In the context of the inertia of the regional tour operators, Chinese travel companies carry out a real expansion into the tourist markets of the country, offering their tourists a full package of tourist services and thus maintaining almost all the cash flow in China. The possibilities of regional tourist companies to attract Chinese tourists are shown. According to the author, the priority activities aimed at increasing the number of Chinese tourists are presented. Their economic efficiency is estimated. The necessity of system work of regional tour operators on the formation and stimulation of demand for tourist products from Chinese tourists is substantiated. As one of the promising directions of attracting Chinese tourists, the development of event tourism and focus on unique tourist products designed for high-income tourists is proposed. In order to improve the efficiency of the process of using the tourism potential of the Trans-Baikal region, a proposal is made to combine the efforts of all enterprises and institutions of the region engaged in the tourism industry in the form of a tourism cluster.