FORMATION PRINCIPLES OF THE SYSTEM TO ANALYZE MARKET OPPORTUNITIES IN ORGANIZATIONS OPERATING IN THE SERVICES SECTOR (FOR THE CASE OF HOUSING MANAGEMENT COMPANIES)
The paper characterizes general and specific features of housing and communal services and presents evidences of low market orientation of the managing companies operating in this field. It deals with the formation principles of the system of market opportunities analysis and substantiates the conclusion on the need for their supplementation due to the introduction of management company licensing envisaged by the changes in the Housing Code of the Russian Federation. Four additional formation principles of the analysis system are proposed. Their implementation will improve analysis system efficiency at the new stage of the reform of housing and communal services.