The Analysis of the Formation of the Image of the City of Khanty-Mansiysk
The study aims to identify the key problems causing difficulties with the formation of a positive image of municipalities. The purpose of the research is to provide recommendations to eliminate the problems that have arisen. The concept of “image” covers a phenomenon that is created strictly purposefully and allows you to positively influence a certain area of activity, to change specific circumstances. The article provides an analytical review of the image indicators of the city on the example of the city of Khanty-Mansiysk. In accordance with the set goal and the formulated task, general scientific methods of sociological survey, analysis and synthesis were used in the work. This contributed to a comprehensive examination of the situation and an objective examination of the image of the city of Khanty-Mansiysk. The material for the study was the results of sociological surveys, as well as empirical materials obtained by the author in the course of this study. In the course of the analysis of the research results, it was revealed that the image of the city can develop slowly due to various obstacles of a social and institutional nature at the level of the Russian Federation.Key words: image of the city, development of the territory, Khanty-Mansiysk, municipal administration