CREATIVE MARKETING AS A WAY TO CREATE AND ACHIEVE COMPETITIVE ADVANTAGE: THE ECONOMY-SOCIO-PSYCHOLOGICAL ASPECTS
Creativity - an integral part of the modern economy and modern means of social communication, part of which is advertising. With an ever-growing competition creativity can be used as a way to reduce the costs associated with the promotion of goods and services, as well as a way to stimulate economic activity of the target consumer. The need to increase creative potential producers and sellers is to highlight the item, draw attention to it, submit it to the best for the consumer side, etc. Stimulating economic activity, consumer, creative merchant generates loyalty, thereby achieving competitive advantage.