ANALYSIS OF MOTIVATION FOR DEREGULATION OF ENTREPRENEURIAL ACTIVITY AS THE MAIN WAY TO REDUCE ADMINISTRATIVE BARRIERS IN THE ECONOMY
Urgency of the research. The ultimate goal of state regulation of the economy is to achieve a compromise between efficiency and social justice. But in a modern market environment, such goal is unachievable, and therefore it is necessary to determine how to even partially complete this goal, which can be helped by deregulation. Target setting. The authors set the hypothesis of this article as motivation for reducing the administrative barriers which consist of the justification and calculation of this matter among groups involved. Actual scientific researches and issues analysis. The theoretical and methodological basis of the institutional and neoinstitutional concept of entrepreneurship were presented in the works of Coase R., North D., McGuire M., Olson M., Williamson O., Hodgson J. Among Ukrainian economists, institutional studies of the economic environment were carried out by Zaburanna L., Malik M., Shpykuliak O., and others. Uninvestigated parts of general matters defining. Motivation to reduce administrative barriers for entrepreneurs requires additional reasoning for adequate methodological and applied institutional tools. The research objective. The aim of this work is to use methods of game theory in order to analyze the motivation to deregulate entrepreneurial activities. The statement of basic materials. The authors in this article considered two situations describing the creation and overcoming of the administrative barriers to enter the commodity market with the help of bribes from entrepreneurs to re-sponsible officials. In the first situation interaction is performed between the official and the entrepreneur, in the second - be-tween equal entrepreneurs for access to the administrative resource. Thus, as follows from the considered model, the situation of creating administrative barriers and receiving rent from their existence by officials due to the bribes (in the most spacious case) shows its stability under certain rules of the game, which in the economy corresponds to the institutional structure of a particular market or industry management. Conclusions. The nature of the transaction costs arising as a result of the influence of administrative barriers on the economic activities of entrepreneurs was discussed in the article. As the result of theoretical conclusion and calculations based on the matrix play, the unproductiveness of the cost redistribution has been revealed which is exceeding the positive impact of the coordinating and restrictive functions of the administrative barriers.