Social Responsibility of Business in the Field of Culture (on the Example of South Russia)
The article defines the place of philanthropy in the social responsibility of business in the Russian Federation, its role in the reproduction and development of culture in multiethnic southern Russia. We consider the contradictions in the process of institutionalization of philanthropy in Russia and its practice in support of ethnic cultures and Russian identity. The potential partnership of business and government in the form of patronage in the formation of the Russian nation and strengthening common values is considered. The data on specific business support various forms of ethical regional and national Russian culture in the Southern Federal District and the North Caucasian Federal District are presented. Measures for the development of philanthropy in the region are suggested.