Russian fashion houses in Europe: à la russe style in the arts and crafts culture of the 1920s
The article highlights the origins of the à la russe style, its formation, as well as its influence on the trends of European fashion in the early 20th century. With the advent of the famous entrepreneur S.Diaghilev, interest in Russian culture and art arose. The emigration of the first wave, in its turn, strengthened the fashion for everything Russian. The opening of fashion houses by the representatives of the Russian nobility was an outstanding event of that time. The unique combination of the grace of creating decor, accessories and clothes with the practicality and subtlety of work has become the hallmark of Russian fashion houses such as Irfe, Iteb, Kitmir. Russian women in the 20s and 30s of the last century showed themselves not only as high-class fashion designers, but also as models. As a result, the demand for Russian "exotics" forced the leading Parisian houses to create entire collections "à la russe" in the early 1920s.