The safeguarding of the intangible cultural heritage through the registration of trademarks
This article attempts to consider the preservation of the intangible cultural heritage as one of the most important conditions for the harmonious development of modern Russian society. The author analyzes the judicial practice and databases of registered trademarks, which allowed us to come to the conclusion about the active use in business of the names of characters of national folklore in the means of individualization of goods and services. This indicates the popularization of the intangible cultural heritage of the peoples of the Russian Federation, ensuring the viability of folklore characters in intellectual property, and is in harmony with the national project "Culture".