"CULTURE", "CONSCIOUSNESS", "CREATIVE ACTIVITY" AND "CREATIVITY": COMPARATIVE APPROACH
Based on the study of the world philosophical concepts of culture, the main groups of the concept «culture» are considered. The difference between «cultural industry» and mass culture is shown; this difference consists in the false impression that the capitalist organization of culture serves the needs of the masses, while in reality it serves only the needs of capital. Cultural industry puts the art in the sphere of consumption. The basic conditions of «industry of consciousness» existence are defined; they are education, proclamation, capital accumulation, technical development. The concept «creative activity» often is associated with the creation of cultural works, such as works of art, and the term «creativity» is also creative activity, but having at its core a rational, pragmaticcomponent. It is proposed to divide the creative abilities of the people into two classes: reflecting in their works the world around us and not just reflecting, but transforming it. It is stated that only joint uniform and identical cultural, social and material activity, with consideration of differences and similarities, can ensure the success of the development of culture, creative activity, art in particular, and society in general.