The Paradox of the Integrity of PR-Discourse
The article raises questions related to the definition of the category of integrity, during the study of which in the PR-discourse difficulties arise. The difficulties are due to the peculiarities of PR-discourse: the lack of a single subject of attachment discourse, thematic repertoire, stylistic unity, a wide range of social sectors, in which objects of PR are created. The solution of this problem required the understanding of such concepts as the architectonics of discourse. The author attempts to consider the PR discourse as a generating process of creating the PR-texts, which manifests itself in the sequential formation and change of statements generated and controlled corporation.