BIG DATA FOR SMALL BUSINESS
Over the last decade, big data has been actively gaining popularity as a business toolkit. And if in large companies these innovations have already found their active use, small businesses are still in the process of adapting to the requirements of the modern market. Those changes that are necessary for the application of big data in small business require large financial investments. Combined with a lack of understanding of the importance of these innovations, this state of affairs leads to the fact that small businesses avoid using big data in their activities. In this article, we will look at the importance of big data for small businesses and what applications it finds in them.