FOREIGN-LANGUAGE MEDIA TEXTS AS A MEANS OF FORMING THE MEDIA COMPETENCE OF BACHELORS IN THE FIELD OF "ADVERTISING AND PUBLIC RELATIONS"
Media texts as a means of forming the media competence of bachelors in the field of Advertising and Public relations are considered in the article. The purpose of this article is to present the results of the study, conducted by the authors in the process of forming media competence of students while teaching foreign language. Media competence is one of the main requirements of modern society. To achieve this goal, we can use different methods of work with media texts such as cross-media case studies, content analysis and teaching writing skills.