ETALON SYMBOLS IN THE MINDS OF RUSSIAN LINGVO-CULTURAL COMMUNITY REPRESENTATIVES (BY THE EXAMPLE OF CONCEPT FIELDS <i>WEALTH, POVERTY, INTELLIGENCE, STUPIDITY, BEAUTY, UGLINESS, HAPPINESS, INFELICITY)</i>
The article under discussion tells about etalons of comparison in Russian language and culture. There is a theoretical part illustrated by scientific works analysis by various authors engaged in etalons research. The article is mostly based upon experimental data derived from 120 questionnaires analysis. People who took part in the interview were mostly of the age up to 25 and assigned themselves to Russians.