COMBINING OF TECHNOLOGY PUSH AND MARKET PULL APPROACHES AS A PREREQUISITE FOR SUCCESSFUL INNOVATION DEVELOPMENT OF AN ORGANISATION
The article is devoted to the approaches to the creation of an innovative product in context of the strategy of innovative development of an organization. The current trends of growing of the importance of market pull approach are analyzed. The main advantages and limitations associated with using of each approach are considered. The idea of necessity of their combination in activity of organizations is proposed. Ways of combining technology push and market pull approaches with regard to sectors of the national economy were developed.