PROBLEMS AND PERSPECTIVES MANAGING THE INTERACTION ARCHITECTURE OF RUSSIAN AND FOREIGN RETAILERS AS THE BASIS FOR OPTIMIZING THEIR BUSINESS-PROCESS
To study modern approaches and tools for improving the tools for regulating the interaction of Russian and foreign retailers from the standpoint of optimizing business processes. Discussion: In most cases, large overseas retailers are expanding their policies to national markets and are gradually taking over both retail and wholesale. The article presents a number of foreign owners of Russian companies, perceived by buyers as domestic, as well as brands of the Russian FMCG market owned by TNCs. Results: the authors note that in the future, transnational corporations will only strengthen their dominant role in international interaction with Russian companies in the retail sector. The importance of the role of state regulation of foreign trade interaction between Russian and foreign companies in the field of retail is noted.