THE MOTIVATIONAL NATURE OF COMPETITIVE RISKS IN THE INNOVATION ECONOMY
In the article the peculiarities of the research justification of the functional change inherent in the implementation highly motivated competitive risks in such major markets innovation economy, as the markets of high technology and modern labor markets, where the motivational component of competitive risk manifests itself in the form of innovation depending on the level of market motivations, and levels of commercial and competitive risks. While in the innovation economy the creative activities of entrepreneurs and skilled workers acquires the characteristics of formation of their innovative nature, one of which is a motivational manifestation of the competitive risks in the markets of high technology and modern labour markets. This leads to awareness of the problem of formation of the motivational nature of competitive risks in all its complexity in the context of the formulation adequate to the situation of commercial solutions. The article discusses the theoretical provision that in the innovative economy formation of the motivated nature of competitive risk occurs in multi-factor system a variety of creative actions of its key participants. Therefore, continuous analysis of commercial surprises that arise as a result of market risks is performed and entrepreneurs, and skilled employees with the goal of getting them in innovative markets additional income from its business and professional activities. As a result, for entrepreneurs and qualified employees, market competition risk motivation finds its primary manifestation in the commercial "the effect of a special creative interests." Their business and professional implementation of innovative markets results in the analytical evaluation and entrepreneurs and qualified workers, actions of competitive risks as well as the system development factor effective measures on elimination of the likely impact on their market implications: competitive vulnerability, commercial surprises, as well as the corresponding motivational compensation for each of them.