Marketing transformation: from traditional to digital
The rapid development of digital technologies in all spheres of life, provides the basis for the emergence of new approaches to the development of marketing communications on the Internet. Web sites on the Internet are being replaced by profiles in various social networks, so businesses now do not even need to have their own website, but they must be present in one of the popular social networks depending on the target audience. In this article, the author considers the essence of traditional and digital marketing, describes the process of marketing transformation. A bibliographic analysis of the above concepts is carried out. The advantages, disadvantages and differences of various types of marketing are revealed. In conclusion, a conclusion is drawn about the importance of virtual marketing on the Internet in the context of marketing communications for business.