Reflection of Architectural Heritage of Modern Novosibirsk in Figurative Characteristics of Videos and Photos on the Internet
The subject of the study is how to reflect the architectural heritage of modern Novosibirsk in the figurative characteristics of videos and photos on the Internet. The purpose of the 2021 work : to identify techniques and methods for representing the architectural heritage of cities of Western Siberia in the variety of their figurative characteristics. The research methodology is based on two approaches. Their figurative-associative approach is based on the use of metaphorical and associative perception of visual and audiovisual images mainly through their mental rotation and mental rotation. The semantic-differentiated approach made it possible to clarify the specifics of emotional reactions when perceiving various qualities of the urban environment. It should be noted that the perceptual aspect of the image can be studied using various methods of sociological research. The results of the study are as follows: the video characteristics of Novosibirsk were studied; analyzed content, compositional characteristics of photographs of sites of the same architectural objects and images-associations caused by them; identified problematic zones of reflection of the architectural heritage of Novosibirsk in its figurative characteristics; determined resource points of development of forms of figurative reflection of architectural heritage. Field of application of results : tourist-sightseeing and scientific-educational activities. The scientific novelty lies in two approaches and - the originality of figurative characteristics. Conclusions. So, the photographic characteristics of Novosibirsk in the perception of the viewer are peculiar: 1. The dynamic integration of images-archetypes of architecture into the modern urban environment is combined with the expressive inclusion of religious buildings in the urban environment. 2. The transformation of traditional images of constructivism architecture into a new form of their visual perception is accompanied by the viewer's focus on immersion in the cultural environment of the city, the specifics of the divergent nature of perception of modern architectural decisions and the attractive perception of residential buildings.