Anticipating innovation as the most important condition to form proactive innovative strategies.
The present article deals with a comparison of proactive and reactive innovative strategies on the background of relevant objectives on Russian national innovation policy. The balanced model of innovative marketing strategy formulation being adjusted to parameters of national innovation system is built. The methodology extracted from the Marxist political economy is used to determine the nature of "innovation waves" generation and directions of their propagation. The "hypercompetition" phenomenon coined by d'Aveni is tied with an "innovative surplus" category. Anticipating innovation is presented as the immanent issue of proactive innovative strategies.