IDENTIFICATION OF THE INFORMATION NEEDS OF AGRICULTURAL PRODUCERS
Information is the most important economic resource ensuring the efficiency of agricultural production. Identifying and meeting the needs for the information resources of agricultural business and the rural population is the main task of the information and consulting services. The task of the service is to contribute to the solving problems of rural producers by integrating education, agricultural science in the production, to ensure interaction with the organizations influencing the development of the agricultural sector. A survey of the heads of the agricultural organizations of Kezskiy district of the Udmurt Republic was held to identify the information needs of agricultural producers. It was found that all respondents lacked the information and would like to receive new knowledge. None of these organizations asked for help in advisory services due to their absence on the local market of information services. The creation of information policy instruments which enable the manufacturer to make the best decisions on relevant issues with the maximum use of available resources is the major direction of increasing the competitiveness of the domestic agricultural business.