FORMATION OF THE PERSONNEL POLICY OF THE ORGANIZATION
The problems of personnel policy have always been relevant for solving the most important production and technical problems of enterprises and the country's economy as a whole. The purpose of the work is to study the key problems of personnel management, to identify the stages of the formation of personnel policy in the organization. Personnel management in an organization is a purposeful managerial influence of the management staff and the personnel service, aimed at solving various problems and tasks for their implementation. The authors indicate that in the formation of personnel policy, the following are important: the values and norms of the organization; the communication system and language of communication; habits and traditions; the time factor; relationships between people; an optimistic attitude to life; the process of employee development; work ethics, motivation and other factors. A separate emphasis is placed on the fact that the personnel policy of the organization is particularly relevant to the problem of personnel development of the enterprise. A methodology for evaluating the effectiveness of personnel policy is proposed. In general, the authors define the stages of the formation of the personnel policy of the organization using marketing research methods. The results of the conducted research can be used to form the personnel management system of organizations. The experience of forming the personnel policy of the organization will be useful and interesting for both students and entrepreneurs and specialists in the field of personnel policy. The research is based on a general scientific methodology, which provides for the use of an integrated approach to solving problems. Also, the research methods used in the article were analysis, synthesis, and a systematic approach.