THE ATTITUDE OF TATARSTAN''S POPULATION TOWARD FAMILY LIFESTYLE
The aim of this work is to outline ways for preserving family life in the Russian Federation, which is going through a crisis in the institutions of marriage and family, fatherhood and motherhood, and is losing traditional marriage and family values and practices. Modern teenagers and youth are being influenced through education, upbringing, culture and mass media by the ideology of success and leadership that replaces the pro-family orientation. Competition between market and non-market values, including marriage and family values, is steadily becoming more acute and leads to the most negative outcome for young people, society and state.In this work, we used methods of comparative analysis to study the materials obtained in the research made during the preceding decade in different regions of the Russian Federation, as well as quantitative analysis (sociological polling) of the population of the Tatarstan Republic (year 2016). Attitudes of the poll participants towards traditional marriage, specifics of marriage and family behavior of Tatar people are analyzed and the main factors influencing the strengthening of family values, preservation of traditional family and family life style are identified.The reasons for differing social attitudes towards family lifestyle and diminishing of the reproductive needs of an indi- vidual are formulated, including the families' financial and economic situation and the absence of the pro-family ideology in the state. The main peculiarities of the attitude of Tatarstan's population towards family lifestyle are revealed, including the tendency to have 3-4 children in a family.