QUANTITATIVE METHODS AT ASSESSMENT OF SERVICE QUALITY IN CULTURE: POSSIBILITIES AND LIMITATIONS
The article considers the technique and practice of use of quantitative methods at the development of the standard of the state services in the sphere of culture and monitoring of its implementation. The standard of the state service is a basis of interaction of the supplier and consumer of services, assessment and quality control of services by the state and necessary element of the control system and budgeting by the results. The technique of standardization of the state services, according to which the standard of services of theatrical entertainment organizations and system of monitoring of their rendering was created, is suggested. This technique considers process of standardization and assessment of quality as a sequence of certain stages: development of the standard, monitoring of quality of the actually provided services, estimates of the degree of compliance of quality of the actually provided state services to the quality standards of these services, integrated assessment of quality of the provided state services, corrections of standard values of indicators or other elements of the quality standard of the state service. The possibilities and limitations of application of quantitative methods at each of these stages in relation to the sphere of culture, in particular for the assessment of activity of the atrical entertainment organizations are shown.