MARKETING FEATURES OF SUPPORT AND PROMOTION OF "SMART" INITIATIVES OF ENVIRONMENTAL ENTREPRENEURSHIP
Purpose: to consider the marketing features of supporting and promoting "smart" initiatives of environmental entrepreneurship. Discussion: the article explores such a line of business as environmental entrepreneurship. The authors describe the main stages and reasons for its development. The author's attitude to environmental entrepreneurship as a component of sustainable entrepreneurship is formulated. It is noted that the number of citizens involved in solving environmental problems, such as sorting garbage, participating as volunteers in cleaning urban areas, etc., is increasing, which leads to corresponding requests for environmental friendliness to suppliers of goods and services. Results: based on the analysis of data characterizing the development of the organic food market, the prospects for this direction are visualized and conclusions are drawn about increasing the prospects for environmental entrepreneurship in the future, both in the world and in Russia. It is advisable to refer ecological entrepreneurship to an enlarged group of sustainable entrepreneurship, within which the motives of social and environmental responsibility prevail, along with the desire to make a profit.