DIFFERENTIATION OF SERVICES RECREATION COMPLEXES AND HOTEL COMPLEXES AS A FACTOR FOR THE FORMATION OF THE MARKET LOCAL (SUBURBAN) TOURISM
The article considers one of the modern trends of development of the market of recreational services at the local level. It has been shown that many of the tourist resorts, recreational and hotel complexes differentiate their services in the direction of SPA. On the one hand, it is their competitive advantage. And on the other - it is an objective response to the needs of modern man. In this regard, is presented segmentation market SPA-tourism from a viewpoint consumer motives. Finally, conclusions are drawn the prospects for the development of local (suburban) SPA-tourism.