DIGITAL TRANSFORMATION OF ORGANIZATIONS TO THE PERSPECTIVE OF STRATEGIC DIRECTION OF QUALITY MANAGEMENT
At the present stage, digitalization penetrates all spheres of human activity, subordinating economic development in an effort to improve the efficiency and quality of products, services and quality of life in modern society. To achieve the goals of digitalization, the Russian Federation adopted at the state level a number of documents defining the strategic direction of economic development in accordance with developed global trends in digitalization, which, in turn, creates new competitive conditions for enterprises and organizations and affects key quality management processes. In scientific sources, the concept of “digitalization” is interpreted as the transfer of information into digital form, leading to a significant reduction in costs and the opening of new prospects for technological, economic, social development of society. In economics, digitalization is considered from the point of view of a driver for increasing production efficiency and improving the quality of products and services due to the effects of the use of digital technologies. With the development of the digital trend Industry 4.0, a new concept of “Digital Organization” has been introduced into the terminological apparatus. A digital organization (enterprise) is a company that, using information technology, has built its internal processes and interaction with the consumer in such a way that its product gives customers a new, convenient experience bordering on the wow effect (maximum coincidence with expectations), which in marketing defined as immediate highest customer satisfaction. Research organizations confirm the increasing influence of digitalization on the development of organizations and note the transformation of the management model of the organization, which leads to an increase in cost efficiency and the emergence of new competitive advantages by optimizing operating activities and reducing costs, and there is also a simplified decision-making process and an increase in the efficiency of decision-making. Digitalization affects the development of the organization, as there is an unambiguous update of the conditions and rules for managing the development of organizations. Based on this, from the perspective of quality management, with the digitalization of organizations, organizational and economic changes are possible that are associated with the influence of environmental factors and emerging risks of a general and private nature.