PRAGMATIC ASPECTS OF THE ASSOCIATIONS' STUDY
The problems of associations on the pragmatic level, the factors of individuality: inner, personal aspects in associative fields construction are studied in the article. The individuality of associations depends on external and internal factors. The external factors are the national factor, the factors of age, gender and the social factor, which were already analyzed by famous linguists and psychologists. While the internal factors include the representative system of a person, worlds model, which outgoes from a personal inner experience of a person, along with the concept of sense and purpose. The article is devoted to the study of these internal factors of identifying associations individuality. The study of associations on linguistic level is not complete. For identifying the individuality of associations it is necessary to study them on the pragmatic level. The neurolinguistic approach to the study of associations reveals variety and individuality of associative links.