Media and values of mass society
XX - beginning of XXI century. The situation is characterized by a mass society that has certain characteristics. One of the significant characteristics of such a society became standardized, stereotyped thinking of the majority of its members, as well as adherence to the ideology of consumption. The person identifies himself with the majority, needs constant borrowing of ideas, thoughts, moods, often to inform him through an extensive network of translators postulates of mass culture, primarily through specialized media. So gradually, man turns into a mechanism for execution of functions imposed on him from outside, since mass media traditionally successfully form public opinion, introducing into the consciousness of the reader, certain norms and values. The formation of consumer value systems actively contribute to, first, such modern mass media, like glossy magazines. These publications at all levels of its structure - from advertising materials to the literary sections - alluring and convincingly transmit the values of the consumer society. Glossy magazines, as the conductor and an Illustrator of mass consumer culture, manipulating the minds of readers and inspire them with the need for a continuing record of purchases to achieve a fashionable level of life, to be held in it, to be recognized in the environment. Likewise, the media become an effective tool for shaping the values of a mass society, based on the promotion of consumption.