SOCIOLOGY OF CULTURE: INTERNET COMMUNICATIONS VALUE ASPECTS
The research object is the value characteristics of Internet users social interactions in the discursive space of modern network society. The Internet communications discursive space is characterized as a set of discursive practices in their code-symbolic and reflexive dialogical format. The author thematizes the Internet communications value aspects, and analyzes the discursive space of the information society through the prism of the value foundations of Internet communications. The Internet communications value aspects in modern society have a power-information potential (removing the uncertainty of knowledge, movement through hyperlinks), organizational (development and publication of the rules of conduct of online communities) and social psychological (personal potential growth of Internet users) significance. In order to be demanded, to hold valuable information modern person has to master the various codes for reading to be able to have access to the information space.