ORGANIZATIONAL ASPECTS OF INNOVATIVE ACTIVITY OF THE ENTERPRISE
The article highlights the key aspects, principles and stages of the organization of innovative activity of the enterprise. Innovative strategies are considered, the specifics of which largely depend on the company's business profile, areas of research in R & D departments, features of the technologies used and the level of intellectual capital. The need to accelerate the pace of innovative transformations to ensure sustainable development and increase the competitiveness of various business sectors was noted.