Price competitiveness of Russian goods and services
<b>Importance</b> The article reviews main elements of the concept of price competitiveness of domestic goods and services under open economy. <br></br> <b>Objectives</b> The purpose of the study is to identify major conditions for increasing the competitive performance of domestic goods and services. <br></br> <b>Methods</b> The key research methods of the study include tools of formal and dialectical logic, analysis and synthesis, induction and deduction. <br></br> <b>Results</b> We defined basic elements of the price competitiveness concept related to national goods and services, revealed that under the impact of exports and imports of goods and services on the domestic market, there are tendencies towards price factors unification with retained specificity of national pricing systems, analyzed the influence of external factors on prices of basic Russian goods. The analysis of nominal and real effective exchange rate enabled to assess positively the concept applicability to the products of domestic companies. <br></br> <b>Conclusions</b> The reviewed elements of the said concept made it possible to identify a trend in strengthening the influence of the world price system on marketability of Russian goods and services, and the conditions, under which this trend can be used to achieve a positive result. The findings may be applied to develop strategies of price competitiveness in the Russian economy.