DIFFERENTIATING AND INTEGRATING PROPERTIES OF COMMUNICATIVE PRACTICES IN MODERN UKRAINE
In given article we had been considered 3 interconnected aspects of communicative practices: background social practices, practices of interaction of individuals with sources of the information and the communications and practices of interaction of individuals in public space. Differentiating types of communicative pragmatic in a mass audience have been allocated, and also integrating influence of communicative processes and practices on integration of society is analyzed