Social and economic aspects of innovations’ introduction problems in the sphere of nature management
This article is devoted to the sociological analysis of the factors which block introduction of innovative technologies of nature management. The main aim of the research is to expose clear reasons of population’s rejection of ecological innovations. The hypothesis of the paper is that the rejection’s key role is cultural factors. The article describes a quality sociological research carried out by the method of expert partly formal interview. The experts are ecologists, engaged in industry, agriculture, education, science, sphere of ecological inspectorate and control and ecological rationing. The results of the research contain expert evaluations of ecological situation in Volgograd oblast and innovations’ introduction perspectives aimed at its improvement. The special attention is paid to object and subject factors of innovations’ rejection. As the object factors the author separates out high investment expenditures and decrease of comfort level connected with introduction of innovative technologies of nature management and environment protection. The subject factors are existence of traditional technologies owners’ lobby, general conservative attitude of population and trust decrease to ecological problems connected with frequent political and financial manipulations and corruption. According to the research’s results it is recommended to take into account socio-cultural characteristics of a focus group these technologies aimed at.