COMPLEX USE OF ASSOCIATIVE EXPERIMENT DATA IN RESEARCH OF FRAGMENT FROM LINGUISTIC PICTURE OF THE WORLD
The author substantiates the necessity of attracting associative experiment data at different stages of linguo-cognitive research with a view to improve the efficiency of the latter, analyzes the effectiveness of their use in covering various aspects of research object, by the material of the national associative fields of the concept “drink” demonstrates the contribution of associative links analysis to the identification of the structure, dynamics and specific features of verbalization in the research of linguistic categorization and prototypicalness, and models and confronts the structure of the concept “drink” in the Russian, French and English pictures of the world basing on the data of associative dictionaries and thesauri.