MANAGERIAL SOCIAL CONSULTING IN THE PRODUCTION PROCESS
The ideas of N. Weber can be considered the sources of the development of the concept of social responsibility, which distinguish certain elements of reality (social actions) associated with the formation of individual activity, which is regulated by moral principles. Social action is considered by M. Weber as an action that correlates with the action of other people and focuses on it. We believe that social action can be considered socially responsible behavior, as it focuses on the present, past and future, that is, the allocation of responsibility for both the individual and society for their actions has already been traced. Socially responsible behavior should also be considered within the framework of M. Weber's ideas on rational action. In value-rational behavior, the basic element is that the individual consciously chooses the direction of his activity and consistently plans its organization. That is, the social responsibility of both an individual and an organization is motivated by value-rational behavior, as the main goal is responsible behavior as such. The goal-oriented behavior of the acting subject also concerns social responsibility, as the motive is to achieve the goal, taking into account the possible means of achieving it and the negative results of actions.