MEGASTRATEGY OF COOPERATION IN BUSINESS DISCOURSE (BASED ON AMERICAN MOVIES OF THE LATE XX - THE BEGINNING OF THE XXI CENTURIES)
The research is aimed at identifying strategies of cooperative megastrategy, that professionals use in business discourse. The methods applied include: continuous sampling method, method of visual material analysis, method of discourse analysis. American movies (1982-2013) stepped out as a reliable source of material. As a result, the following strategies have been singled out: self-presentation, direct identification, compliment, speech expression, intimization and consolidation.