Minsk and Hanoi ergonyms: components and grammatical structure
The article deals with onomastic terminology issues related to trading enterprises: the scope of the concept «ergonym», and it’s relation to other concepts. Rationale is given for outlining the three components within ergonym structure (nomenclature, organizational, legal, onomastic). Ergonyms of Minsk and Hanoi are characterized from language perspective (state language, foreign language, hybrid). Similarities and differences of their structural and linguistic characteristics are outlined (prevalence of single-word nomination, higher degree of variety in Vietnamese, presence of sentence-style nomination in Russian).