THE PROBLEM OF FORM AND MEANING RELATIONSHIP IN PHONOSEMANTICS
The article examines a problem of relationship of a form and meaning in phonosemantics, and emphasizes the role of sound symbolism in the evolution of language and creation of new words (neologisms). A large number of examples confirm that the internal syntagmatics of the expression plan affects the perception of its phonics as a whole and, by virtue of the positional potency of individual elements of the sound structure, can activate certain phonosemantic connotations. Sound symbolism as a means of creating symbolic sound metaphor and metonymy is considered in the article in order to underline its significance in cognition on different levels of analysis: phonemes, phoneme combination and word forms. Thus it proves the necessity of further research in the field of phonosemantics by the majority of psychological and psycholinguistic experiments based on a secondary association through synesthetic cross modal abstraction.