FREE ASSOCIATIONS TO THE BASIC CONCEPTS IN MODERN YOUTH SOCIETY IN RUSSIA AND GERMANY: SOCIOLINGUISTIC AND PSYCHOLINGUISTIC ANALYSIS
The article presents the core results of an experimental speech study carried out among the representatives of the youth society. The research includes free associations to the basic concepts of socio-economic and domestic spheres of life. From the positions of sociolinguistics the main problems of spiritual and moral sphere, problems of psychological and socio-cultural self-identification, as well as the system of values and orientation in life under the conditions of transformation processes are analyzed. Psycholinguistic analysis is aimed at determining the model of speech behavior from the psychological type of personality.