Franchising forms of entrepreneurship as a tool for the development of the agricultural sector
Objective. The article aims to analyse domestic and foreign experience of the development of franchise entrepreneurship and identify the main trends. Methodology. The authors use such scientific methods as analysis and synthesis, as well as economic and mathematical methods. Results. The article reveals the problems and prospects of franchising development in Russia and identifies the possibility of using franchising as a tool of protectionist policy in the agricultural sector in the Russian Federation. Franchising is viewed as one of the most progressive and effective forms. The article deals with the experience of European countries, the USA and Japan and analyses national experience in this field. It also reveals that most franchise companies are food and restaurant businesses. The share of foreign franchises in the Russian market amounts to about 40%. Conclusion. Franchise companies are mostly small businesses; however, the technology of franchising is currently being used by relatively large enterprises. These companies tend to use franchising as a form of business development because there is a lack of investment caused by the outflow of foreign capital from Russia. The development of franchise entrepreneurship in the foodservice industry allows the authors to suggest that the government should introduce the rules to induce such foreign companies to use Russian raw material suppliers.