ORGANIZATIONAL AND ECONOMIC MECHANISM OF STRATEGIC MANAGEMENT OF FOREIGH ECONOMIC ACTIVITY OF COMPANIES
The article substantiates the urgency of developing the organizational and economic mechanism of strategic management of foreign economic activity of companies in conditions of high-level competition in foreign markets. It emphasizes the necessity for reviewing the traditional approaches to management along with creating innovative mechanisms of control systems. It is proved that the organizational and economic mechanism of foreign economic activity is the competitive company advantage. The model of the organizational and economic mechanism of strategic management of corporate foreign economic activity has been worked out. It was revealed that the most effective approach to the process of strategy formation in the organizational and economic mechanism is the one based on the research by I. Ansoff, M. Porter, A. Thomson, A.J. Strickland and P. Kotler, as well as on concepts of BSCol, adapted to the company activity. This approach is characterized as the combined one. A modified strategy map has been developed featuring the balanced system of corporate foreign activity indicators. The indicators have been proposed featuring the balanced indicator system of corporate foreign activity