STATISTICAL ANALYSIS OF THE IMPACT OF ECONOMIC PATTERNS AND PERCEIVED NATIONAL PROSPERITY ON RATIONAL CONSUMER BEHAVIOUR
The paper analyzes the modern concept of irrationality of economic behavior with regard to consumer behavior. The principles of obtaining empirical data on the behavior of economic agents are described; the statistical methods of consumer behavior classification according the degree of economic efficiency of consumption are suggested. The author describes the basic principles of synthesis of the statistical model of empirical data on consumer behavior, economic attitudes and perceived economic prosperity with the effectiveness of consumer decisions. The methods for the aggregation of microeconomic data on economic agents to the macro-economic level for the comprehensive analysis of the asymmetry in consumer behavior and the degree of deviation of the actual economic performance from the benchmark performance are laid out.