REGARDING THE ENTROPIC APPROACH TO THE EXPLANATION OF THE CHOICE OF A MIXED STRATEGY FOR THE MANAGEMENT OF THE ORGANIZATION
The authoress presents the results of investigations of control strategies for the organization in conditions, when the company management has clear intentions, is sure about the goals and methods of achieving them, all team members act in accordance with those intentions, voluntarily or under control of the management, the external factors do not impede the joint actions in full accordance with collective intentions. Based on the level of influence of each of the factors, the authoress identifies and describes eight strategies, they are: planned, entrepreneurial, ideological, umbrella, procedural, unrelated, 125 Труд и социальные отношения № 5 2016 г. imposed strategy and the strategy of consensus. The authoress in her study attempts to enhance the strategic planning in conditions of market uncertainty. The study is built on the indicators that characterize the regularity in the actions of the organization, on the differences between the plans of senior management and what the organization actually did. As an uncertainty level meter, the authoress chooses the extent of entropy of the internal state of the organization by analogy with the representation of the model of the all-Russian electronic exchange of intellectual property as an evolving self-developing system based on the conversion of flows of intellectual property from offer to demand. The authoress empirically identifies the agreement between the level of uncertainty the organization encounters and the corresponding strategy.