GLOBAL MARKETING TREND: ISLAMIC MARKETING
Subject/Topic The author examines the modern aspects of Islamic marketing in the world and the reasons of its origin and development. Goals/Objectives To consider the differences between traditional and Islamic marketing, review the marketing mix of Islamic marketing, and analyze consumer behavior from the point of view of Islamic marketing. Methodology Analysis of scientific, practical and educational publications, review of primary and expert sources of information, analysis of international statistics and reviews of international organizations, systematization and generalization of identified facts. Conclusion and Relevance With comprehensive guidance on every aspect of everyday life, Islam can bring new shades and directions to the marketing field. Based on equality and fairness, the principle of value maximization, which is the basis of Islamic marketing, brings new qualitative features to the marketing management concept. However, much remains to be done to develop concepts, models and theories of Islamic marketing.