INNOVATIVE POTENTIAL OF CORPORATE CULTURE OF AN ORGANIZATION
The article describes the scale of innovative potential of an organization on such components of corporate culture as clothing (appearance of employees); diet; leisure and corporate events; interior of an organization; awareness of time, attitude to it and its use; employee awareness of their place in the organization; rituals and ceremonies; relations staff status, sex, age; faith in something and attitude, disposition to something, psychological climate. High level of innovative capacity shows to what an organization should strive in each element of a culture.