Theoretical models of formation and development of design in 1930-1960
This paper discusses the author's concepts of design which are detailed views fundamentally separated from each other. The concept of «design» is revealed in a variety of theoretical models as well as the idea about the status of a designer in his relationship with the industry and the market is given. It is shown that the original design is a single phenomenon, but then it formes the opinion that there might be different designs with their own theoretical model. The article analyzes the author's individuality as a constructive element of the design concept.