MAIN CHALLENGES OF DEVELOPING AND IMPROVING INDUSTRIAL ENTERPRISES COMPETITIVENESS
The paper examines the nature of the concept of business competitiveness, and analyzes the main problems facing businesses that wish to improve their competitiveness in the modern economy. The paper aims to analyze the main challenges of developing business competitiveness and to identify factors affecting the competitive ness level. The authors study the management system of the modern industrial enterprise. Deductive and logical methods are used in the research. The results and findings of the study include original approaches and solutions for reaching the desired level of competitiveness, they can be further elaborated in theoretical studies and used in operational activity of enterprises to optimize its functioning in the modern economy.