COMMUNICATION TOOLS FOR INTERACTION OF LOCAL AUTHORITIES WITH THE POPULATION IN THE IMPLEMENTATION OF TERRITORIAL DEVELOPMENT PROJECTS
To date, the accepted practice of implementing most territory improvement projects is reduced to making decisions "from top to bottom", which in turn leads to a lack of individuality and the appearance of a significant number of similar projects, which ultimately significantly reduces the interest of the local population in participating in the development of the territory. It is obvious that in the current conditions of an acute competitive environment, territories with special properties and points of attraction that are not similar to other regions will be attractive for both individuals and legal entities. In this regard, the practice of developing and implementing territorial development projects will be useful, not by third parties in relation to a particular region, but by local project organizations, and with the mandatory involvement of the population at various stages of project activities as potential users of future benefits. The complexity of applying the proposed idea in practice consists in the objective need to ensure the effective and qualitative participation of both individual activists and the population as a whole; various urban communities; public associations that represent the interests of different groups of the population; representatives of the business community and other categories. At the same time, it is worth noting that the implementation of the considered approach is quite capable of ensuring satisfaction from the implementation of the project of all groups of individuals and legal entities, will bring communications with the local population, business and expert community to a higher level and bring the implementation of projects in line with the requirements of modern legislation.