RELATION OF THE CONSUMER SECTOR AND THE ECONOMIC SAFETY LEVEL OF THE REGION
The article analyzes the factors of economic security in the region, among which special attention is paid to consumer behavior. The author singles out the strategies of consumer behavior in connection with the macroeconomic conjuncture, which makes it possible to make a conclusion about the need for measures to control the consumer choice in order to improve the level of security of the state economy and the regional formations that make up it.