THE EDITORS OF THE INTERNET MEDIA AS A SPECIFIC SOCIAL ORGANIZATION
The article is devoted to the identification of specific features of the social organization edition of the Internet media. The purpose of this article is to consider the network edition from the point of view of a new form of social organization of modern specialists. The principles of organization of its functioning, interaction of editorial staff with the target audience, technological capabilities of measurement of various parameters in order to identify its information needs are considered on the example of the typical small online magazine. The objectives of the study include the consideration of the concepts of “online publication” and “Internet media” in the relevant Federal legislation, the analysis of the functioning of the online magazine “Peter Online”, the identification of specific online publication methods of working with the audience. The data obtained in the measurement of classroom indicators make it possible to study the behavioral characteristics of different segments of users and analyze the effectiveness of advertising messages. As a result, it can be noted that the Internet media - a publication, implemented as a resource on the Internet, which has interactivity, multimedia, hypertextuality. These characteristics distinguish online media from traditional publications. The editorial office of the online media is a social organization in which specific relationships are formed due to the status-role hierarchy and the common goal of the team. The network organization of the editorial Board has both pros and cons. The undeniable advantage is the technological possibility of studying the audience, interactive communication methods with it that allows you to build a strategy for the development of the publication.