ORGANIZATION OF STRATEGIC PLANNING IN AGRICULTURAL ENTERPRISES
The essence of strategic planning in agricultural enterprises, its importance and features in competitive environment are considered. It is noted that it is beginning to be actively used in the activities of agricultural enterprises. Currently, strategic planning - is the most promising direction of their development, and makes it possible to combine production, design, marketing and financial functions into one system. It is revealed that the main meaning of strategic planning lies in perspective modeling, defining the purpose of agricultural enterprise and forming the concept of its long-term development. The strategic planning systems: European, North American, Asianare analyzed. The scheme of conducting a strategic analysis of market situation is shown, three main stages of the long-term strategy of the enterprise are highlighted. For a full assessment of the implementation of the strategic planning the weaknesses and strengths, opportunities and threats, and risks included into the SWOT analysis, were identified. An assessment of the effectiveness of the strategic plan according to the Balanced Scorecard system is presented. The following problems are identified: rapid wear and deterioration of equipment; high risks in agricultural activities; outflow of qualified specialists; insufficient use of innovative technologies.