THE PROBABILISTIC METHODS OF MODELING THE ECONOMIC SYSTEMS IN THE BRANCH OF ADVERTIZING SERVICES
All economic processes are in constant dependence from each other, and establishment of mutual quantitative influence plays an essential role during the develop of the administrative management. One of the ways of creation the systems of interaction an identifiers of economic activity of the enterprises and branches is probabilistic modeling to which correlation and regression modeling of economic systems belongs. In article the author studied the entrance and output characteristics reflecting productivity of development of a services sector as a whole. Dynamics of change the size of the market the sphere of advertizing services in Russia can be formalized by means of creation of correlation and regression model where a factor-result (Y, the billion rubles) is a volume of the advertizing market in Russia during the set period, influencing factors – the average per capita monetary income of the population (X1, thousand rubles), the volume of investment of organizational and legal structures into fixed capital per capita (X2, thousand rubles). The use of similar models in practice allows to solve problems of forecasting of dynamics of these or those indicators, an assessment of influence of factors arguments on a factor result on the average on the set which results are used at tactical, perspective and strategic business management.