INTERNET PROMOTION AS A MODEL FOR ATTRACTING CONSUMERS IN THE MODERN ECONOMY
The urgency of using Internet promotion as a model for attracting consumers is due to the rapid development of the Internet. The number of Internet users is constantly increasing and accordingly the number of potential customers. An increasing number of companies are finding it easier to interact with their target audience via the Internet than through other communication channels, since it is the Internet that uses the targeted approach. In this paper, the theoretical foundations of modern Internet promotion are considered, and the positive effect of using Internet marketing tools on a concrete example is shown.