TYPES AND ALGORITHMS FOR CHOOSING EXPORT STRATEGIES AT RUSSIAN ENTERPRISES
The paper discusses main types of business expansion strategies for international markets, such as export, joint ventures, and direct investment. The analysis of the volume and sectoral structure of Russian exports has shown a general decline in the value of Russian export and an increase of export volume. Non-commodity exports show a smaller decline compared with other types. The author stresses that the development of export potential of Russian companies is one of the most important tasks at the level of individual enterprises and sectors as well as at the na-tional economy level since improving competitiveness and shaping sustainable competitive advantages and strategic competences are only possible in a competitive environment with world-class companies. In this regard it has become especially important to develop an algorithm for building optimal export strategy of Russian enterprises