The new reality: hotel product and Company management system transformation in the Industry 4.0
The article is devoted to the research of the factors, that influence the hotel business functioning and transform the hotel product itself. Hospitality industry is growing worldwide, this segment includes such constituents as: accommodation services, public catering, transfer, event- and MICE-activities. Hotel business is one of the most dynamic developing economy sectors all over the world. There is no doubt, that the pandemic, which has been spreading since 2019 throughout the world, affected this sector. New economy system and new industrial epoch forming exert specific influence here at the moment. The research is based on the influence of digitization, customer values changing, staff skills developing. It is important to understand the matter of the hotel service and its peculiarities since all the strategic, tactical, anti-crisis and corporate decisions are determined by specific nature of such kind of service. Therefore, a new model of the hotel business processes management should be proposed, which takes into account all the digitization impacts.