THE FUNCTIONS AND SEMANTICS OF OCCASIONAL WORDS IN ADVERTISING TEXTS
This article considers the functions and semantics of occasional word bystrodengi (fast money) in a handout text "The Important Questions Concerning Fastmoney". Semantics of occasionalism is analyzed taking into account the formal semantic (word-formation) and intra-relationships with semantically similar words and extraword units that combine two associative semantic fields - "Time" and "Money". This article defines functions of occasionalism including mythologizing idea that fastmoney is not only fast, but also inexpensive, and this is an attempt to involve potential custmers of microcredit organization in a burdensome situation of financial dependence.