WAYS TO IMPROVE THE EFFECTIVENESS OF THE IMPLEMENTATION OF THE NATIONAL STRATEGY FOR IMPROVING FINANCIAL LITERACY OF THE POPULATION
The article is devoted to the issue of accumulating the necessary knowledge to manage financial literacy in a constantly changing world. The coronavirus pandemic, which began in 2020 and continues in 2022, accelerated the process of digitalization of the country, which, due to the low level of financial literacy of the country, not all groups of the population demonstrated readiness for. The low level of financial literacy of the population acts as a catalyst for such negative phenomena as bankruptcy, poverty, unemployment, an increase in the number of fraudulent actions using bank cards and remote communication channels. Households with a low level of financial literacy are unstable, prone to irrational consumption, do not have the skills to manage the family budget, while it is the level of financial literacy, not the level of income, that determines the financial stability of the family and its well-being. The sanctions economic crisis in Russia, associated with the aggravation of the geopolitical situation, only emphasized the need to manage financial flows not only from the state, but also from the citizens of the country. The withdrawal or suspension of foreign companies from the Russian market creates new opportunities for domestic industry in the context of import substitution, new small and medium-sized businesses created to fill the market will be in dire need of additional financing. In this case, the state should act as a subject of improving financial literacy, create transparent investment opportunities for the population, including in the context of ESG strategies, offering citizens of the country to finance the future of their country, choosing those projects that bring this desired future closer.