PROBLEM OF NATIONAL CULTURE PRESERVATION AND SELF-IDENTITY OF BULGARIANS IN THE CONDITIONS OF GLOBALIZATION (THE END OF XX - THE BEGINNING OF XXI CENTURY)
This article is devoted to the problem of search of self-identity of the Bulgarians and preservations of national culture in the conditions of globalization. The Bulgarian scientists investigate processes of Bulgarians identification and the role of Russia in the formation of the Bulgarian self-identity. The article mentions the problems of unification of culture, the folklore place in modern culture of consumption and fear of the Bulgarians because of globalization consequences.