Stages of intra-Marketing development
The main models of intra-marketing: first stage, L. Berry, Ktorov model plasing emphasis on constant and regular work improvement as marketing offer. In the second stage, K. Grenroos model aimed at achieving customer satisfaction. The model proposed by P. Ahmed and M. Rafiq in the third stage, based on the balance of interests of the organization, customers and employees. The fourth stage is connected with names such as J. Flipo, IN Lings, M. Brown, who view the relationship orientation to external customers and employees through a combination of factors influencing their satisfaction. The fifth approach considers the intra-organization marketing as a way to implement the strategy of the organization and formation of common values among all employees.