Public speech as a tool to control public opinion in Cicero’s rhetoric works
The article deals with a number of relatively poorly studied aspects of proto-linguistic teachings of the Roman rhetoric theorist Marcus Tullius Cicero. The author examines in detail the “regulatory and managerial” function of public speech, advocated by Cicero as a utilitarian tool to control public opinion. Conclusions made in the article may be of interest to specialists in the theory of language (linguistic thought of antiquity), as well as in classical philology.