OFFENSE IN LINGUISTIC ECOLOGY: FOREIGN BORROWINGS AND EXPRESSIVITY OF MODERN PUBLIC DISCOURSE
Article is devoted to one of topical issnes of modern linguistics - a linguoecologic offense. The destabilizing factors in development of Russian, according to the author, are superfluous foreign-language borrowings and zhargonization (slanging) which force out primordial words of the literary language, having huge linguocultural potential and transferring important ethical representations.