SYSTEM RESEARCH METHODS IN MODELING OF THE MARKET OF SANATORIUM SERVICES AND RESORT-RECREATIONAL SYSTEMS
The market of sanatorium-resort services and resort-recreational cluster are complex systems consisting of a set of the interconnected components. A fundamental link is the resort and recreational potential, the medico-social block, the management unit and the organizations. Each of these elements consists of some units, which in total ensure functioning of the market of sanatorium services and resort and recreational activities. The purpose of the paper is to study the use of a system approach in different fields of science and to create a new market model of sanatorium services and a resort-recreational cluster. Improving such services as medical care, recreation of population is an important task of the government; its solution can also be provided by the sanatorium system existing in the Russian Federation. At the same time in Russia and, in particular, Perm region, statistical monitoring shows that consumer demand for sanatorium organizations services decreases for those diseases prevention of which can be provided by specialized healthcare institutions. Due to transition to the market relations, the domestic balneology changes its structure, which becomes more diverse and not always clear. At the same time the data on structure of the researched object, process and phenomenon belong to fundamental knowledge. The tendency of gradual blurring of distinction between sanatorium and recreational activities is observed. This fact increases the variety of the carried-out functions, which are also not completely studied. Therefore, there is a need for the development of theoretic-methodological studies in the field of market research of sanatorium services and resort and recreational systems. To study them the methodology of the system analysis has been chosen.