STRUCTURAL AND CONTENT FILLING OF THE COMPETENCE "CREATIVITY" IN FUTURE SPECIALISTS OF THE SPHERE OF ADVERTISING
The scientific article is devoted to the formation of competencies in future specialists in the field of advertising, the article presents the structural and content filling of the competence «creativity». The article proves that creativity is a basic, one of the actual competencies presented to specialists in the field of advertising, is a characteristic of an employee's competitiveness.