NEW DIRECTIONS OF SUPPORT FOR SME-FRANCHISEES
The article substantiates new directions of acceleration of SMEs - franchisees. Within the framework of the national project of the Russian Federation "Small business and support of individual entrepreneurial initiative", strategic documents for the development of entrepreneurship define the main trend of state policy in the field of entrepreneurship - acceleration of small and medium-sized businesses, facilitating access to financial resources. The study identifies the needs for financial, information, consulting resources for the franchise form of business organization. The best foreign practices of institutional regulation of the franchising market are summarized. The directions of support of the franchising form of business organization by the state are considered. Based on the results of the study, recommendations were formed for improving the methodological approaches to the formation and implementation of state programs for the development of SMEs at the regional level. Additional measures are proposed for inclusion in the state program of the Novosibirsk region "Development of small and medium-sized businesses in the Novosibirsk region for 2021 and the planning period of 2022 and 2023".