THE PRINCIPLES OF THE REPERTOIRE AND PLAYBILL PLANNING IN MUSICAL THEATRE (BALLET PLAYBILL)
This article is aimed to analyze the types of factors that influence the repertoire «face» of a ballet company and to infer the capacity of theatre management to influence on it. The repertoire planning principles are formed under internal and external factors, general for all types of theatres. However, in this aspect the specifics of ballet art are quite distinctive. This article therefore consistently identifies the features of the impact of such factors as the type of artistic direction, the creative and technical capabilities of a theater, the demand for repertoire performances, calendar dynamics and creative life of competitors. Analyzing the organizational model and the type of artistic leadership in musical theaters in the USSR and Russia, the author focuses on an urgent problem concerning chief directors as well as considers how the professional level of a ballet troupe affects its repertoire formation and release. He draws attention to the nuances in the work of the art-production department, noting the importance of objective assessment of technical capabilities at venues provided by theatre management, as well as the professional approach of all employees of the art-production department of a theater during performances. He examines how the structural analysis of the repertoire poster helps to make a fairly accurate judgement on the structure in audience requests, giving significant prerequisites for creating an effective rental poster, and also to understand how the creative process was developed together with the individual style of the troupe. Based on the results of the work, we can conclude that the success a theater depends directly on its system and leadership style.