TRUST AS A BASIS OF HARMONIZATION OF INTERACTION OF BUSINESS STRUCTURES UNDER THE CONDITIONS OF THE DIGITAL ECONOMY
The digital economy involves the use of online communications between market participants. And it can be both people, and processes, and objects (Internet of things). There is an exchange of information, the implementation of services, agreements, other legally significant interactions. All such interactions are meaningful provided there is trust in information and communication channels and technologies. We can say that the digital economy is based on trust in digital services and systems. Trust is represented as an economic category. Therefore, it must be able to measure, fix, transform, influence it, etc. This is a complex complex task, approaches to it are not so easy to find. The article presents to discussion possible tools for measuring confidence in the organization of information exchange in modern conditions. The model of the information and communication environment of trust at a large industrial enterprise is shown.