RESEARCH FOR THE CURRENT JUICE MARKET AND CONSUMER PREFERENCES IN VLADIVOSTOK
Purpose. The market for juice and juice-containing products is dynamically developing. The product range is continually renewed and new brands of juices and juice-containing drinks appear. In order to achieve a certain share of the turnover and conquer planned market share of juices, both producing and trading enterprises constantly need up-to-date information about the situation on this market.Results.The research of the juice market was based both on Russian theoretical and applied studies and official statistics. The methods of systemic and statistical analysis and marketing research were used.Consumer preferences were determined by means of questionnaire with further analysis of the responses. The survey is also based on statistical sample methods.Scientific novelty .The survey allows evaluating the results of consumer demand for juices sold by trade enterprises and the motivation of consumers when choosing juices and juice products. As a result of the research, we have obtained up-to-date information of the juices and juice products market both for Russia and regions. Using the information received, the market of juices and juice products in Vladivostok was described. Scientific novelty. The level of consumer demand satisfaction with juices is determined, factors influencing the choice of a particular type of product are identified; the preferences of consumers are clarified. Practical relevance. The results of the research will help formulate recommendations for manufacturers and entrepreneurs to improve the range of juice products and increase sales in this product category. Thus, the recent data obtained through the questionnaire will allow: to establish the scale of consumption, demand for specific types and brands of juice and to clarify juice consumption frequency and taste preferences.