CRITERIAS OF "INNOVATIVENESS" OF COMPANIES IN THE CORPORATE MANAGEMENT
Subject / Topic Existing approaches and methods for classifying companies from the point of view of management and traditional understanding and methods of making managerial decisions applicable to them in practice are not sufficient and irrelevant. It is confirmed by the practice of doing business and by assessing the distinctive criteria in different industries, which make it necessary to identify innovative companies in terms that are understandable, independent of the industry and spheres of business, and which can be objective in the management aspect. Goals / Objectives The aim of the work is to summarize in the context of the company's life cycle the classical approaches to measuring and evaluation of the stages of the company's development and its features in the business environment form the point of view of functioning and overall development. Next, it is necessary to identify what criteria, applicable to the real companies, can characterize them as "innovative" and can later be applied to companies of different industries to define them as "innovative". Methodology The research was conducted on the basis of current data of functioning companies and is based on the principles of systemic and integrated approach. The tools include methods of analysis and synthesis, induction and deduction, methods of logical and semantic analysis. Conclusions and Relevance The criteria for "innovativeness" of companies that can be applied regardless of the industry of the company and the spheres of business are revealed, showing measurable characteristics of the company at the level of meanings. Comparisons of traditional approaches and derived criteria based on the consideration of practical cases of existing companies were carried out.