INNOVATIVE METHOD OF COMMERCIALIZATION PROCESS OF ART OBJECTS
Contemporary art market needs to develop and implement innovative approaches to commercialization and promotion of art. Formation of consumer preferences, high level of competition and the availability of modern means of promoting art through the use of Internet technologies impose certain requirements for the participants of the art market. The authors have developed the basic principles of evaluation of art, modern methods of evaluation are analyzed and suggested innovative methods of organizing the process of commercialization of art.