ANALYSIS OF PROBLEMS OF TRADE AND MANAGEMENT OF PROCUREMENT ACTIVITIES OF TRADE COMPANY
The paper summarizes the general and specific problems of a trading company in a recessionary economy and declining population incomes. It is the growth of real household incomes and household expenses that will contribute to an increase in retail trade turnover. The object of study is the trading company «Gorshkov», Yekaterinburg. The main activity is wholesale and retail trade in stationery and book products in the Ural Federal District and Siberia. The dynamics of book trade turnover and gross profit of the company Gorshkov trading company over the past 7 years are analyzed, a significant decrease in indicators in 2015 and 2016 due to internal and external reasons. The influence of procurement activities on the formation of the assortment, stocks and the dynamics of the turnover of the trading company «Gorshkov» was studied. There was a decrease in the volume of procurement of goods in order to reduce inventory. A positive contribution to the company's turnover of non-core product groups is noted: food and office furniture. To find the reasons for the decline in turnover, the Ishikawa cause-effect diagram was used as a research method. It is shown that focusing on the needs of customers, improving the quality of management and staff competence, it is possible to ensure positive dynamics of goods turnover and the survival of the company in a recession economy.