QUALITY CREDIT SERVICES AS A FACTOR OF INCREASE LIVING STANDARDS OF THE POPULATION
The article considers the state and trends in the consumer credit market in modern economic conditions. The increased attention of commercial banks to consumer lending is caused by the high profitability of this segment. This leads to the growth of the portfolio of unsecured consumer loans, the increase in overdue debt and public debt burden, a further increase in social tension in society. The necessity of ensuring the quality of credit services in order to increase the competitiveness of the credit institution and improve the living standards of the population is substantiated.