Удосконалення методики оцінки економічного потенціалу підприємства з використанням потенціальних галузевих кластерів
The research determines that the current existing methods of enterprise’s economic potential estimation are based on the use of additive, multiplicative and rating models. It is determined that the existing methods have a row of defects. For example, not all the methods take into account the branch features of the analysis, and also the level of development of the enterprise comparatively with other enterprises. It is suggested to level such defects by an account at the estimation of potential integral level not only by branch features of enterprises activity but also by the intra-account economic clusterization of such enterprises. Scientific works which are connected with the using of clusters for the estimation of economic potential are generalized. According to the results of generalization it is determined that it is possible to distinguish 9 scientific approaches in this direction: the use of natural clusterization of enterprises with the purpose of estimation and increase of region potential; the use of natural clusterization of enterprises with the purpose of estimation and increase of industry potential; use of artificial clusterization of enterprises with the purpose of estimation and increase of region potential; use of artificial clusterization of enterprises with the purpose of estimation and increase of industry potential; the use of artificial clusterization of enterprises with the purpose of clustering potential estimation; the use of artificial clusterization of enterprises with the purpose of estimation of clustering competitiveness potential; the use of natural (artificial) clusterization for the estimation of clustering efficiency; the use of natural (artificial) clusterization for the increase of level at region (industries) development; the use of methods of economic potential of region (industries) estimation or its constituents for the construction of the clusters. It is determined that the use of clusterization method in the scientific researches concerning the estimation of economic potential or its constituents for the separately taken enterprise, and also the use of clusters as a base of enterprise’s economic potential estimation, absents in general. It is proved that the use of natural clusters of group of enterprises for the estimation of economic potential of a particular enterprise is expedient. At the development of methods of enterprises’s economic potential estimation the author offers to build the base clusters not only in the cut of the particular index, but also for the separate types of enterprise’s economic activity. The definition of the potential branch cluster is given. Potential branch clusters are recommended to use as the base for the estimation of enterprise’s economic potential.