THEORETICAL AND PRACTICAL ASPECTS IN THE FORMATION OF AN EFFECTIVE RISK MANAGEMENT SYSTEM IN ENTREPRENEURIAL ACTIVITY
In the framework of this article, a detailed study of risks and methods of managing them was carried out and it was established that risks are a priori part of the life of modern society and the businesses. Examining the problem of the impact of risks on the efficiency of business, which consists in maximizing profit on the basis of cost optimization, the author found that the role of risk management is not limited to minimizing them. To eliminate the negative impact of risks, the author proposes a number of measures the introduction of a number comprehensive methods of risk analysis and assessment, taking into account the specifics of each business; the formation of an effective protection system by minimizing the risks assumed; organization of internal risk control. Attention is also focused on the fact that the structures associated with the organization of internal control must constantly evaluate the economic impact of the risks that a business assumes when implementing its development strategies, and solve the problem of minimizing risks by applying adequate methods for managing them.