РОЛЬ МАРКЕТИНГУ ТА PR-ТЕХНОЛОГІЙ У ДІЯЛЬНОСТІ ЗАКЛАДІВ ГОТЕЛЬНО-РЕСТОРАННОГО БІЗНЕСУ
The article is about the analysis of hotel and restaurant establishments'' activity, defines the role of marketing in the activities of these institutions, and justified the application of measures PR-technologies. Analyzed the profitability of these institutions and their attractiveness to foreign investors.