MECHANISMS FOR ASSESSING THE COMPETITIVENESS OF A HIGH-TECH ENTERPRISE
Aim. The article is devoted to the analysis of existing problems in the field of assessing the competitiveness of modern high-tech and knowledge-intensive enterprises operating in a dynamic market. Methodology. In the course of the research, the theoretical, methodological and practical bases for determining the level of competitiveness of an enterprise in various industries and spheres of activity in difficult modern conditions were considered in detail in order to develop recommendations aimed at reducing the competitors’ negative impact on a high-tech enterprise. Results. The distinctive features and key features of the evaluation procedure of a high-tech enterprise are determined. The main ways to significantly increase the competitiveness of the enterprise and determine its place in the process of evaluating the overall efficiency of the enterprise are identified. Research implications. An indicator for assessing the level of competitiveness of a high-tech enterprise has been developed, on the structural basis of which the authors updated the concept of «enterprise competitiveness». An analysis of the used methods in practice is carried out, which are used to obtain an assessment of the competitiveness of high-tech enterprises, followed by their correlation with the spheres of economic activity.