Pricing improvement in the market of agricultural machinery
The article is devoted to a comparative analysis of modern methods of pricing in the market of agricultural machinery. Recommended basic market pricing method is a method of achieving cost competitiveness, based on a comparison of the main technical and economic indicators produced agricultural machinery with technical and economic performance of vehicles, on the market. This pricing method is a practical realization of the method of price and quality. In the article the possibility of practical use as parametric and cost methods of pricing in the market of agricultural machinery. The article has a practical value for the marketing services industry