PROSPECTS FOR THE DEVELOPMENT OF RURAL TOURISM WITHIN THE FRAMEWORK OF THE STATE PROGRAM "INTEGRATED DEVELOPMENT OF RURAL TERRITORY "
The article deals with issues related to the implementation of the State Program "Integrated Development of rural territory" in terms of creating appropriate infrastructure, a favorable image of rural areas and creating mechanisms to support initiatives for the development of rural tourism and excursion activities by agricultural producers, taking into account the principles of a differentiated approach to rural development, which is aimed at reducing interregional differentiation of the level and quality of life of rural population. The foreign experience of rural tourism development is analyzed, the main directions of activities for creating an attractive appearance of rural territories based on the results of a sociological survey are identified.