ROCK-CULTURE IN THE RETROSPECTIVE OF CINEMA
Rock-culture is understood in the various genres of modern popular cinema. In films of the first decades of the 2<sup>st</sup> century rock-culture appears as a finished formed phenomenon. It has ceased to be a source of permanent cultural shock. A stable set of functions is implemented in this culture. This thesis is confirmed by identifying stable similar narratives, images and discursive units. The main narrative in modern cinema about rock is a story about the way to success where the hero overcomes trails and makes sacrifices. This narrative is able to dive into various contexts from tragic to comic. Such a plot relates to realization of archaic layers of culture in rock. Additionally, this fact is indicated by the sacralisation of the material world of rock, for example, records. Other motifs that characterize in modern cinema rock-culture are connected with apologetics of deviant practices. Sexual excesses, brutal rudeness, radical cynicism, alcoholism and drug addiction are assigned to the agents of rock-culture in positive connotation. Ultimately, sociocultural regulation includes these qualities. The original norm is served as element of deviant behavior. Therefore, the situation of carnival is fixed for the rock-culture. It changes norm and its opposite. This situation is reflected in the modal personality of rock-culture. This personality is characterized by extreme egocentrism and radical creativity. Another independent factor of existence of modal personality in rock-culture is the imperative of confrontation. Its objects are family and opposite musical genres. The main result of such opposition is existence tension that limits the boundaries of rock-culture.