Development of a technique of an assessment of market capitalization of the company taking into account influence of major factors of cost
The model choice for estimation of cost of the company depends on the purposes, object and specific conditions of an assessment. Many authors pointed out the defects of traditional methods of an assessment of the Russian economic conditions. Nevertheless, we consider that for objective estimation of cost of business some methods can be used. The combination of a method of net assets (defining the basic cost of the company as property complex) in a combination with methods on the basis of indicators of economic profit will allow to receive the estimation of cost, most considering all factors of value creation: size of net assets, profitability (own capital, investments, total assets), possible risks and influence of stock market.