SHARING ECONOMY VS TRADITIONAL INDUSTRIES
The development of digital technologies and the circular economy contribute to the creation of new models, one of which is the sharing economy. It is based on information platforms, social connections, and its essence is to ensure the exchange of rights to use resources. Unlike traditional industries, in the sharing economy they do not produce, but “re-consume”. The article analyzes how the sharing economy affects traditional industries, what directions of development companies are changing based on the new model.