PROBLEM OF IDENTITY IN THE MODERN WORLD
We live in an era of identity crisis. Culture, ideology, lifestyle - everything is changing incredibly fast. Individuality as such is the only foothold in this world. Who am I, where is my place in life? These questions can not just decide for yourself - the derived formula has yet to be accepted by society in which we live. The need to become what you are, there is a feature of life in terms of modernity. The meaning of «personalization» is the liberation of man from the prescribed inherited and innate predetermination of its social role.