CREATIVE POTENTIAL OF MANAGEMENT UNDER PRESENT-DAY CONDITIONS OF DEVELOPMENT OF THE WORLD ECONOMICS
The article shows the increase of the role of creativity, which can be observed in modern management. The history of the concept of "creative management" is considered, the main practical tasks, which modern management has to solve, are formulated. In addition, the article highlights the algorithm of making creative management decisions, as well as the principle of "in-line production” of new ideas. The article shows, that creative thinking of a manager can be developed, which is confirmed by the following methods and techniques of developing of creativity: the catalog method, Mind-Mapping method and Synectics.