From journalism to journalistic style: The “Northern Bee” of 1847
The article is devoted to the history of the formation of journalistic style. The text of the media in its existence is always associated with the coordinates of social space-time, which determine the time and place of its publication. Publicist texts currently operate in the communicative environment of the media and the Internet. It is customary to talk about the communicative environment of modern media. In addition to journalistic speech in the communicative environment, the media also functions with other types of utilitarian speech: advertising, public relations, and government relations. Journalistic style in its modern sense arises when journalism and utilitarianism are distinctly combined in one text. This claim requires confirmation on the basis of linguistic materials of Russian newspapers and journals of the eighteenth-twentieth centuries. The article analyzes the publications of Thaddeus Bulgarin’s newspaper “Northern Bee” - one of the most influential newspapers of the mid-nineteenth century. The newspaper did much to ensure that society in the twentieth century received influential printed media speech as one of the most significant achievements in the speech practice of society. Bulgarin anticipated the appearance of publications based on the speech concept of colloquialism. In the publications of “Northern Bee”, the beginning of the transition from syntagmatic prose to actualized, which only a few decades later began to appear in fiction, is well visible.