Problems of application by large companies of strategies for penetrating the international market and ways to improve them
This article discusses the issue related to the need to apply strategies for entering international markets, as well as the possibilities for improving the efficiency and effectiveness of using these strategies. The author studied the conditions in which organizations have to function before making a decision and starting the process of developing international markets. In addition, this paper describes the differences between how small and large companies enter the international market in terms of choosing the optimal strategy and predicting successful consolidation. An important place in this work is given to the study of preventive measures related to reducing risks from activities in foreign markets. At the same time, the author considered the key aspects that determine the need for the application of certain measures to reduce the level of risk. Also in this paper, the features of specific international markets are considered, which should be taken into account in the process of analyzing and choosing an appropriate strategy. The author devotes a special place to the analysis of market conditions in which the organization will operate. In the final part of the work, the author described proposals for improving the efficiency of applying existing strategies for companies entering the international market. The author separately described the item related to the use of automated systems aimed at working with big data. In addition, this paper outlines the key aspects that companies should work on in order to improve the effectiveness of their strategies to enter international markets.