EMPIRICAL STUDY OF SOCIAL REPRESENTATIONS OF USERS ABOUT NEW PRODUCTS OF THE DIGITAL ECONOMY
The article presents an analysis of the results of an empirical study of social perceptions of users about new products and services of the digital economy, such as dark kitchen, co-living and Netflix. In the study, authors solved the problem of adapting the methodology for analyzing social representations in the part that related to data processing. The algorithm of structural data analysis according to Vergès used as a tool. The results of the analysis showed the capabilities of the structural analysis algorithm used in terms of speed, convenience of data calculation and their convex visualization to obtain estimates of users' social perceptions of new products and services of the digital economy.