Conceptual foundations to study identity
The author of this paper compares the existing methods, develops them and justifies the need for a holistic analysis of the sociocultural and psychological factors of identification of personality. The author elaborates the content of "I-factor," "We-factor" and "They-factor" identity, shows their relationship and offers their own forms of identical gradation depending on person, making the identification matrix and representatives of a group as their "own". It is emphasized that at the first identification stage the most important is affective component, then cognitive and connotative. As a result, the author underlines the humanistic value and the need to ensure freedom of identification choice at the state level.