До питання про формування про-ектної моделі сучасного українського логотипа: чинники впливу на художньо-пластичну мову
Background. The modern Ukrainian logo project model at the present stage is subjected to a whole number of forces in uencing its qualitative characteristics. Objectives. The objectives of this research are to single out the most signi cant factors which stamp the artis tic language of modern Ukrainian sign graphics and to comprehend the speci cs of their implementation. Methods. The main methods applied in the study are stylistic analysis and generalization method which made it possible to distinguish the artistic features peculiar to modern Ukrainian logotype. Results. The results of research showed that modern Ukrainian logo project model is still under formation being in uenced by both global and local factors. Conclusions. Among the most important sources of feeding for authentically tinged visual constituent of the new millennium Ukrainian logo could be named traditional applied arts, historical domestic writing culture (in particular Slavonic ornate lettering and baroque shorthand) and the heritage of Ukrainian graphic art ists of the  rst third of the XX century.