ESTIMATION OF TRANSPORT DEMAND TO SERVICE OBJECTS ON EXAMPLE OF IRKUTSK HAIR STUDIOS
THE PURPOSE of research is estimation of transport demand to the service objects engaged in providing cosmetic services for the population. The transport demand to three hair studios of the city of Irkutsk has been evaluated. METHODS. The territorial location of the objects under investigation were chosen designedly dissimilar. The operation of hair studios differ significantly depending on their remoteness from the city center and the main street. The operation hours of the considered hairdressers are approximately the same - from 10:00 to 8 p.m. Field investigations have been carried out on weekdays. In order to increase measurement accuracy the objects of the study were selected on the basis of a mono-territorial feature. The objective assessment of transport demand requires the identification of the major quantitative characteristics of the operation of studied facilities by the hours of the day. The key indicator is the specific trip generation which allows to determine the number of visitors per unit of the object area. This indicator in combination with the parking duration allows to calculate the required number of parking spaces for the visitors arriving by personal transport. RESULTS. It is found that the peak of visitor arrival activity is in the same range from 12.00 to 6 p.m. for all hair studios under investigation. The main study result is the received distributions of visitor activity by the hours of the day and the total number of trips generated by hair studios. MAIN CONCLUSIONS. In general, the nature of hair studio visitor generation is nonuniform. The main factors influencing visitor generation are the area of the object and remoteness of the latter from the city center and the main street. Identification of additional factors requires further studies of similar objects of the urban area. The subject-matter of further researches can be aimed at the determination of dependences of the number of trips to the objects of attraction on the factors of urban areas.