SUBJECTIVITY IN GERMAN ENGINEERING DISCOURSE
Tatement of the problem. This article is devoted to the description of the means of expressing subjectivity in engineering discourse. Attention is focused on the evaluative component of cognitive activity, namely, hedonistic, normative, utilitarian, teleological, psychological, aesthetic and ethical assessments. The stated goal seems relevant, since it touches upon the currently significant problem of the specifics of reflecting individual cognitive and pragmatic prerequisites of linguistic modeling of reality in professional speech. Results. Based on the material of German-language scientific and technical texts, the linguistic specifics of various types of assessment are analyzed. The unit of analysis is a terminological fragment containing an indication of the attitude of the author of the message to inventions, their sphere of service, processes, scientific ideas, and theories. Along with neutral nominations, there are a sufficient number of metaphorically reinterpreted units in the German language, indicating the emotional attitude of the author to the subject of speech. Conclusions. The analysis of the factual material allowed us to conclude that the cognitive basis for the existence of subjectivity in engineering discourse is the orientation of the researcher on evaluation scales, each of which reflects the degree of compliance of a parameter with the norm and is characterized by gradation having various forms of linguistic expression. The most significant scales in the framework of professional communication are normative, utilitarian and teleological. This is due to the orientation of scientific research on the usefulness and expediency of inventions for society, their positive impact on the standard of living, as well as the need to unify scientific search algorithms involving the establishment of a set of norms and rules in a certain subject area.