Competitiveness indicators of the enterprise and methods of its assessment
The article substantiates the role of competition in the progressive development of the economy. It is concluded that the need to develop an algorithm for calculating the integrated indicator taking into account the potential of alternative views and the functioning of a particular business entity based on the analysis of alternative approaches to the assessment of the competitiveness of businesses. Competitiveness is seen as relative category, which necessitates comparing factors of competitiveness of various entities. The proposed integral indicator of the enterprise’s competitiveness is calculated taking into account the state of the first-level factors (product competitiveness and competitive potential) determined by the state of the second-level factors, which composition is in turn determined by the type of economic activity of the business entity and the state of environmental factors. The conclusion is drawn that the state and the efficiency of using the competitive potential of the enterprise depend on the phase of the enterprise’s life cycle, while the competitiveness of the goods depend from the phase of its life cycle of the enterprise. The article presents the results of calculating the level of competitiveness of PJSC «KamAZ» cars using the data of the company’s financial and economic activities. It is concluded that it is necessary to use the proposed methodological approach to the assessing the competitiveness of an enterprise in the course of developing management decisions aimed at the accumulation or effective implementation of the enterprise’s competitive potential within the framework of the strategic management system.