CHALLENGES AND THREATS IN USING DIGITAL TECHNOLOGIES IN PERSONNEL RECRUITMENT
The trend of digitalization of management processes in the institution contributes to the emergence of a number of problems in the practice of personnel recruitment. It is impossible not to notice the difficulties that arise when using digital tools in management. In this regard, it becomes relevant to study the problems that companies face when digitalizing the recruitment process. The purpose of the work: to identify the challenges and threats in using digital technologies in the personnel recruitment, with the proposal of options for their solution. Research methodology: analysis of current research literature on this issue, as well as synthesis of publicly available empirical studies. As a result, the most noticeable challenges and threats to the recruitment digitalization process were identified, and recommendations were formulated for overcoming them. Two categories of factors influencing the emergence of problems of using digital technologies in the selection of personnel are identified. As a result of the study, it is concluded that modern organizations in the context of digitalization are experiencing a number of difficulties in the personnel recruitment, the way out of which is careful analyzing the causes of their occurrence and taking appropriate measures to prevent them.