THE APPLICATION OF SOCIAL TECHNOLOGY PRINCIPLE IN INVESTIGATION OF COMMUNICATION FEATURES ON THE EXAMPLE OF INFORMATIONAL CONFRONTATION
Modern sociology aims to strengthen the potential of information retrieval and awareness of professional work and the population. Sociology of management concentrates efforts on the attention of the public service and society to those phenomena that threaten the existence of a sovereign state - depopulation, information warfare, growing interethnic tensions, large-scale poverty, an internal "brain drain" that weakens the education system. Accordingly, the opportunity to continue the strategic scientific sociological study of mechanisms and technologies is the formation of models for increasing collective and individual sustainability in decision-making in such situations or conditions of uncertainty that determine the mass need for individual syncretic or integrative activities