MONITORING AND MARKETING OF THE MARKET OF PRODUCTION OF POULTRY FARMING
Development of any enterprise is possible today only in the presence of monitoring and marketing which are understood as set of methods and levers of impact on production, distribution, an exchange and consumption in system of the commodity-money relations. Monitoring and marketing in industrial poultry farming is a complex system of actions of the production and marketing activity, consisting of research, manage- ment, planning, pricing, distribution and information and advertizing providing foodstuff realized in the con- sumer market and the services, based on exact knowl- edge of market condition and directed on the maximum satisfaction of solvent demand.At implementation of the offered concept of monitoringand marketing the accent of decision-making is displaced from production links to the links feeling the market. The monitoring and marketing service at any level of manage- ment in agro-industrial complex has to become the think- tank, a source of information and recommendations not only market, but also production, scientific and technical and financial policy.