DEVELOPMENT OF THE APPROACH TO BUSINESS ENGINEERING BASED ON THE SERVICE MODEL
Digital transformation has covered all spheres of business and there is a need for its effective management. Organizations that do not pay enough attention to the management of the transformation risk losing their investments on prematurely closed projects or failing to gain a competitive advantage due to timely decisions not taken. In order to minimize the risks when implementing innovative solutions, it is necessary not only to manage the projects effectively, but also to analyze many factors: business needs, risks, stakeholder requirements, that is, to conduct a thorough business analysis.The following methods are used in the study: techniques from the BABOK Guide 3.0 business intelligence, the TOGAF Architecture Development Method, which describes the method of developing and managing the enterprise architecture, the Component business model for Retail (IBM). The article defines and considers the approach to the development of the company’s re-engineering, based on the use of the reference component model.