Research of higher educational establishment consumers' loyalty
In the article some peculiarities of approaches to studying of consumers' loyalty are considered. Methods of researching loyalty are represented being adapted to higher educational establishment conditions. In the basis of the program and the tools of research there is understanding (idea) that the main factor of loyalty developing is the quality of educational services. The last, in its turn, is an integrated indicator, which is reflected in the proposed questionnaires and research conclusions. Some recommendations are worked out as results of the research aimed at consumers' loyalty promotion.