"Green" marketing strategy of the organizations in the food market
In given article we consider changed situation in the food market at which «green» marketing strategy began to use a number of the companies in the activity, operating with possibility to occupy potentially growing market niche of ecological product. The logic structure of article is presented by three basic directions: research of theoretical base in range of definition of ecological marketing strategy; the analysis of existing practice of the agro food organizations in the given market; working out of recommendations concerning possibilities of development of the organizations proceeding from the offered author's matrix of a choice of «green» marketing strategy.