Сегментація ліній модного одягу в структурі індустрії моди
Background: During determination of factors of development of fashion industry the description of its basic components is a necessity, in particular objects which directly determine directions of distribution among potential users. Objectives: The present research is aimed at criteria determination of fashion clothing, depending on cus tomer’s design pro le, design peculiarities and speci c features of certain clothing manufacturing, sphere of its distribution and consumption. Methods: The method of segmentation of clothes in fashion industry has been applied to describe its typical indications complex. Results: The growth of the middle class, which actively consumes fashion products, have resulted in extreme popularity of cheap goods produced to satisfy the middle class needs. Conclusions: It determines the tendencies of introduction of requirements of industry of fashion to the fashionable clothes, when a designer passes seeing of development of society of consumption to the user, in particular, fashionable clothes.