THE NATIONAL SPECIFIC CHARACTER OF CONCEPTUALIZATION IN THE SPHERE OF CULTUROLOGY
The article under consideration deals with the peculiarities of the paradigm of linguistic and cultural concept development emphasizing that from this point of view linguistic units should not been understood as a mere reflection of social world view, but also as a specific social attitude towards this world view or its constituents. This thesis in the article provides background for examination of such basic concepts of Austrian national identity as mountains, neutrality, Austrian and musicality.