"Images of the Russian speech" in modern mass media
The generalizing formula by V. M. Mokienko in the title allows considering phraseological units of different nature. Analyzing the mass-media phraseology we distinguish three layers with a chronological criterion: the Russian “classic”, the clichés of the Soviet period, the post-Soviet phraseological innovations. The modern use of classical phraseology is characterized with syntactic transformations, language play, an ironic reinterpretation of the famous images and idioms. Book formulas of the Soviet period are applied to the realities of the new time. The creation of new phraseological units is due to the “buzz words”, the promoted statements of political figures, foreign borrowing. They display a variety of stylistic registers: from the “Odessa humor” to glamour. The material for the study is based on the texts of Yulia Latynina and examples from the newspaper subcorpus of the National corpus of the Russian language (RNC). The article notes the examples of new phraseological units and speech formulas.