AREAS OF COMPETITIVENESS AGRICULTURAL PRODUCTION IN CONDITIONS OF EUROPEAN INTEGRATION
The paper recognized that important aspects of the specified Ukraine European integration course, is ensuring that European agricultural products quality and safety standards and, therefore, increase the competitiveness of agriculture of countries in the European market of agricultural products. The situation on the domestic agricultural market, points to the ineffectiveness of Ukraine defined priorities and directions of development of agrarian sector. It was established that the position of Ukrainian agricultural production has not reached the level at which began a rapid decline in the development of the agricultural sector. On this basis, highlights the main problems and lead to the worsening economic situation in the industry. Introduction to the principles of the Single Agricultural Policy of the EU revealed that at its core is a system of state regulation and financial support to the agricultural sector, which provides tax regulation and promotion of agricultural production, government support and funding for agricultural development, and aims to support agricultural cooperatives, management technical the progress and development of human resource capacity of the agricultural sector workers of the Member states. On this basis, determined that the European integration scenario Ukrainian agricultural production should be based on the current transformation of the existing principles of the industry and provide for technical and technological modernization of farms, improving their innovation activity, introduction of modern mechanisms to attract investment funds and harmonization of quality standards for agricultural products. An essential part of this process should be a system of state regulation and support the development of the agricultural sector, to facilitate an enabling environment for the realization of economic transformation in the industry and ensure improvement of the competitiveness of domestic agricultural production in the European market of agricultural products.