SOCIOCULTURAL AND PSYCHOPHYSICAL BASES ARTISTIC CREATIVITY
Based on the universal laws of self-organization of living systems, both biological and socio-cultural level in the organization, revealed the characteristic features of art. Their analysis allowed us to link the dominant activity of the right hemisphere to the presence of modulation of the art component of the unconscious. The signs of this modulation attributed the appearance of painting characteristic of socio-cultural archetypes and myths, as well as colorful geometric images corresponding to the neuro- and psychophysical characteristics of the creative state of the brain and trihotomichnogo color vision. The use of technology in the educational process, including the psychophysical techniques to develop a mechanism of modulation revealed promotes the assimilation of knowledge and the need for the formation of a productive artistic and intellectual creativity.