USING OF INFORMATION OCCASION AS AN INSTRUMENT OF FORMATION OF CITY IMAGE (ACCORDING THE POLITICAL NEWSPAPER "SWASH (PRIBOY)" (GELENDJIK)
Relevance of the real research is caused by that circumstance that dynamic development of municipalities led to genesis of social imagelogy, upcoming by the active influence of municipality media. In article the main preconditions which have led to strengthening of positive social city image, objectively connected with ensuring the most various information occasions, among of them are identified info-occasion-objects, info-occasion-events, info-occasion-facts.