STRATEGIC OBJECTIVES OF COMMUNICATION AS A BASIS FOR THE DEVELOPMENT OF TOURISMCLUSTER REGION
The article deals with theoretical and practical aspects of forming communicative strategic goals tourist cluster in the region. An algorithm for the formation of the strategic goals of communicative tourist cluster in the region, which includes several steps and is based on a common set of national policy development of the tourism industry. A feature of the algorithm is to use the zero point of such a tool as marketing research, which allows you to identify problem areas and areas of tourism development at regional level. The problem of defining the strategic intentions in the region to develop tourism. Based on a review of practical aspects of forming communicative strategic goals tourist cluster in the region the measures on the use of already having the directions of tourism development in the Belgorod region and to achieve the greatest effect on improving the competitiveness of the regional tourism product.