Motivation for physical activity in the context of the formation of competencies in the field of communication of students
The article considers the actual problem for the modern labor market - the training of highly qualified specialists. Today, one of the trends of the educational environment is the use of gaming technologies, gamification, contributing to the effective involvement of students in the educational process. Most professions work in conditions of digitalization, changes under the coronavirus infection, but the main element of the market is the professional person with a set of personal qualities. The study identifies significant competencies of the economic specialist for the labor market with emphasis on communication and it suggests using physical culture to focus on these competencies to implement the development strategy and interaction, ensuring the achievements of the Russian socio-economic sector.