TRANSFORMATION OF THE MANAGEMENT CONCEPT OF STAKEHOLDERS - CUSTOMERS OF EDUCATION INCLUDED IN THE ORGANIZATION
This conceptual transformation is relevant to the transformation of reality to the VUCA world, the actual influence of the stakeholders included in the organization on the modern company, the expected arrival of a generation of practical individualists (Z, iGen) on the labor market. It is revealed that the point of data determinants intersection of HRM-transformation is turning to the sense (logos). Transformation of the management concept is presented on the example of an educational organization, internal stakeholders of which can simultaneously act as an object, subject and customer of education. Taking into account the discovered specificity, and the transformation is constructed: transition from mechanicism in the decision of organizational problems to a meaningfulness. Logo-management - management on the basis of sense, integrating, in an educational organization, meaningfulness in management and training. The conditions of this HRM-transformation are transparency in management and actor collaboration. The methodological conceptual scheme of logo management by stakeholders-trainees is developed.