DESIGN OF PROGRAMS OF SPA AND WELLNESS WITH USE OF ALGORITHMS OF CREATIVITY
An attempt was made to individualize the activities of SPA and Wellness at the Black Sea resort by attracting the clients themselves to compiling programs for improving their own organism. The «Theory of solving inventive problems» and the decimal matrix of creative techniques were used R.P. Povylejko, including receptions: «adaptation», «analogy», «dynamization», «differentiation», «idealization», «impulse», «inversion»,«integration», «animation», «neology».