FINANCIAL MECHANISM OF THE INSURANCE BUSINESS
Urgency of the research. Acquisition of insurance services is one of the most commonly used methods of financing the consequences of risk implementation of both individuals and legal entities. The financial mechanism of the insurance business provides provision, in case of occurrence of caused damage, financial resources in the amount that significantly exceeds the initial contribution and very effectively stabilizes the financial condition of the insured. Target setting. It is advisable to study the financial mechanism of the insurance business, the specifics of activities of insurance institutions, brokers or other participants in the insurance market where there is a mechanism for transfer of consequences of risk implementation through intermediaries (members of the insurance market) to the insurance company as institution of professional management of customer risks. Actual scientific researches and issues analysis. Scientific works of such scholars as O. D. Vasylyk, V. G. Demyanyshyn, O. M. Kovalyuk, V. M. Oparin, O. P. Kirilenko, S. I. Yuriy laid the basis for financial mechanisms study. Uninvestigated parts of general matters defining. Scientists have not yet sufficiently worked out the question of the financial mechanism of insurance activity as a more general element of socio-economic life in comparison to the financial mechanism of the insurance company. The research objective. The article is intended to assess comprehensively theoretical and methodical aspects of financial mechanism of insurance business, to form their own approaches to its essence and features of its functioning. The statement of basic materials. The concept of financial mechanism, the interpretation of the financial mechanism of insurance business is substantiated on the basis of various approaches of the concept of financial mechanism in this article. The financial mechanism of insurance business is defined as a system of financial relations management in the market of insurance services through financial leverage with the help of financial methods. The actual financial leverage that takes place in the insurance business is determined. The authors consider the use of financial methods in the insurance sector. Conclusions. The combination of all elements of the system is the basis of the financial mechanism for the functioning of the insurance market institutions. That ensures stable operation of the whole insurance market, particular insurance companies, brokers and agents, regulator and steady demand from customers.