ANALYSIS OF CORPORATE CULTURE OF HIGHER EDUCATION INSTITUTION
The increase of interest to the corporate culture of the organization, as one of the main factors of the internal environment, is due to an understanding of its influence on labor productivity, social progress and the effectiveness of the organization activity. Being an effective administrative tool, the corporate culture is aimed at maintaining the interest of the staff, forming a loyal attitude to the organization, acts as a motivational factor based, first, on the basic values, allows ensuring the achievement of the mission and goals of the organization. While forming a vision of the organization’s value system, norms and rules of behavior, procedures and behavioral rituals, communication channels. A new cultural phenomenon - corporate culture also begins to be use in the education system in recent years. The modern educational environment should provide conditions for the development of comprehensive and flexible scientific thinking, meeting the needs of the individual in self-development and self-education, in the unity of the educational space, in the presence of a developed system that allows the student to be included in various active types and forms of educational and research, scientific and experimental activities. The internal corporate relations figured very prominently in the management of an educational organization. It is healthy relations within the collective, the ability of the governing bodies to pay attention to each member of the collective and to each employee, to solve human and private problems that determine the place of the corporation, educational organization in particular, in the educational services market, and therefore provide a high level of education quality in it. In the process of the study, it was revealed that the corporate culture of an educational institution is one of the forms of manifestation of a society’s culture. It is formed and operates according the same principles as any other social culture. However, in the context of the University, the corporate culture is significantly differing from the corporate culture of manufacturing enterprises, since it is a special university unit. The article discusses the main factors of corporate culture, its principles, characteristics and elements. There are proposed the main directions of analysis on identifying the level of corporate culture and indicators of development management of a higher educational institution based on a survey of students.