MAIN DIFFERENCES OF COMMUNICATION SPECIFICITY IN FACEBOOK AND "VKONTAKTE"
The article raises the problem of user communication in such a new social field as the social resources of the Internet. The main issue that is discussed in the article concerns the specifics of communication in social networks Facebook and Vkontakte. The applied nature of the study of the specifics of communication for SMM-advancement is described in view of the active commercialization of social networks. A brief overview of the place of these social networks in a new communicative space is given.