Analysis of marketing activity of the enterprise
This article is devoted to the study of theoretical aspects of marketing analysis of the enterprise. It defines the basic concepts and methods of analysis of marketing activities of the enterprise. The effectiveness of marketing activities in all areas depends on the quality of marketing research, which is understood as the formation of an information base based on the assessment of the current market situation. This information is used to make management decisions in the marketing system. Thus, marketing activities are essentially based on analytical procedures of market research. Due to the different analytical procedures the trends of the functioning of the market mechanism. The consequence of this symbiosis of the two economic Sciences is the emergence of a new direction of economic analysis-the analysis of marketing activity of the enterprise, or marketing analysis.