ASSOCIATIVE FIELD OF WORDS WITH ROOT <i>BIRCH-</i> IN RUSSIAN LANGUAGE CONSCIOUSNESS
Birch is a tree that has long been considered in Russian culture as a symbol of Russia, the Russian landscape. The authors made an attempt to identify what associations the words birch, birch, birch in the young generation cause, and build their associative field. To this end, a survey was conducted among students of the Socio-Pedagogical Institute of the University of Michurin.