ORIGIN OF THE RIGHT ON THE COMPANY NAME
The origin of a great number of competing goods and services manufacturers in Russia makes especially actual a problem of their individualization. Both manufacturers and consumers are interested in that production was recognized and had characteristic properties and distinctive features. The right on the company name as the right of the subject to identify its activity, causes a lot of disputes in modern Russia and yet has no precise legal adjustment corresponding to the current practice. At the same time it would be desirable to notice that this right in Russia, as well as in other countries, has arisen very much long ago. It has been formed and changed gradually under the influence of historical, economic, geopolitical, and other factors.