PROBLEMS OF INTRODUCTION OF MARKING OF GOODS BY MEANS OF IDENTIFICATION
The maintenance of product traceability tools affects an increasing number of participants in the trade turnover and is gaining a global scale. This process is progressive and breakthrough, based on the latest achievements of science and technology. At the same time, its implementation is associated with a number of legal, technological and financial problems. The article presents the normative acts that fix the main legal definitions of the phenomena and processes that form the mechanism of marking goods by means of identification. The authors thoroughly analyze the problem of unwillingness of entrepreneurs to introduce labeling and the associated discrepancy between the pace of implementation of mandatory labeling and business opportunities. The reasons for this situation are indicated, including: the perception by a significant part of the business community of experiments on the introduction of labeling as activities of a voluntary, non-mandatory nature; the involvement of a small number of market participants in the experiment; increased financial burden, including tax burden, and insufficient financial capacity of small and medium-sized businesses. According to the authors, a negative consequence of all the above factors for consumers will be a significant increase in the cost of labeled goods. The paper presents numerous review, statistical, and other materials that clearly demonstrate the severity of the problems, both at the regional and federal levels. Some proposals are made to change the approaches to the introduction of digital labeling, which contribute to a more consistent flow of this process.