ADVERTISING TEXT IN JURISLINGUISTIC ASPECT
The article devoted to the problem of studying conflict factors in advertising communication. To solve this problem, it is proposed to use a transdisciplinary approach to advertising texts, including discursive analysis - to study the factors causing conflict between advertising and law; jurislinguistic analysis - to determine the criteria for the conflictness of advertising; linguistic and stylistic analysis - to identify and describe the conflict units of the advertising text; psycholinguistic analysis - to study the impact of advertising on the addressee. Theoretical provisions are illustrated by the analysis of advertising texts in which the antimonopoly service found a violation of the Federal Law "On Advertising".