MODERN APPROACHES TO THE ECONOMIC MODELING OF MORAL NORMS
The article deals with modern mathematical models of such phenomena as altruism, empathy, trust, envy, brought together under the name of "moral norms". We have described game- theoretic models "Ultimatum", "Dictator", "Trust" and the approach taking into account the so-called "social preferences". It is believed that moral standards directly affect the economic behavior of individuals in a developed community.