PROBLEM OF USING THE VALUE-BASED MANAGEMENT IN RUSSIAN COMPANIES
The importance of the value-based management in companies is related to the importance of the indicator "company value". All stakeholders of the company need the organization to create added value. In recent years, the cost approach to management has been increasing its popularity among large corporations. In Russia, many economic problems do not allow value-based management to develop rapidly at this stage. These include gaps in the regulatory framework, the presence of non-market mechanisms, low development of capital markets and others. The complexity of applying this concept of company management is associated with a lack of understanding of managers, poor development of the information base and lack of experience in the application of value-based management. Russian enterprises understand that the main goal of the company is to increase the value of the business for shareholders. Management implements the strategy and adjusts key performance indicators in accordance with this goal. In the near future models of the value-based management will become more and more popular and adapt to the specific features of doing business in Russia and the peculiarities of the economic structure of the country.