THE ROLE OF MANAGERS IN THE RAPIDLY DEVELOPING WORLD OF THE DIGITAL ECONOMY
This article clarifies the content of the concepts: «digitalization», «innovation process», «human capital», «digital generation», «management» in relation to the field of management and management. It is noted that the subjects forming the economically active population in the context of the digital age are representatives of the digital generation Z - the first generation born in the times of globalization and postmodernism, used to receiving information through digital channels, and having specific features that determine their uniqueness. In this regard, the paper will address the problems of the need to develop innovative characteristics of knowledge, skills and abilities inherent to specialists in the era of deepening the processes of digitalization. The author States the features of lagging and irrelevant managers of the previous stages of development of the society, and also highlights the fundamental arguments that emphasize the importance of studying this issue and its direct interaction with the development of the system of higher professional education.