DEVELOPMENT OF PERSONNEL POTENTIAL AT THE ENTERPRISE
One of the most important conditions for the economic development of any enterprise is the effective use of human resources, because it is the personnel aimed at continuous improvement that can quickly adapt to market changes. This determines the relevance of the chosen topic, because the higher the level of human resources at the enterprise the more effectively it will work. This article presents the concept of human potential, and also describes the relationship between human and labor potential. The main elements of human resources potential are highlighted, on the basis of which the main directions of development of each element are described. The parameters that determine the value of human resource development in the enterprise are indicated.