FEATURES USE INTERNET ADVERTISING SERVICE ACTIVITIES
The article deals with the use of Internet advertising in the service activity, the advantages, disadvantages and features of the advertising campaign services firms, providing them with effective activities with the aim to significantly reduce their risks associated with the cost of other types of advertising, the possibilities of making a quick maneuver to publicise their activities depending on abrupt changes in the market situation in the context of the economic crisis and increasing competition in the markets.