PROSPECTS OF MEDICAL TOURISM DEVELOPMENT IN THE VORONEZH REGION, RUSSIA
The study deals with identifying the main trends in the development of medical tourism in the Voronezh region. The analysis of the crucial directions of the organisation and implementation of recreational services of the Voronezh region is held. The study of the modification of business processes in the field of Voronezh medical tourism is carried out. As a result, promising areas of medical tourism promotion were identified, the core competencies of tourism employees procuring the process of organising, providing and promoting medical tourism service, spa treatment, wellness, and other healthcare services were described. The proposals on improving the promotion of medical tourism in the Voronezh region are formulated. Innovative pedagogical technologies for improving the teaching process of highly skilled tourism personnel in the connection to the current conditions of crisis economic development are proposed.