IMPLEMENTATION OF PERSUASIVE STRATEGIES IN A JIHADIST TEXT
The article describes the methods of achieving proselytizing communicative effect in jihadist texts, i.e. the intention to convince of the correctness of the jihadist ideology and to encourage participation in jihad. These methods represent the contamination of interrelated speech strategies of persuasion, intimidation, and defamation, and form the category of persuasiveness based on the opposition of the religious ideal and hostile attitude to it.