The emotional canon of holiday in post-Soviet village
The research concentrates on the celebration of The Village Day, which exists in Archangelskaya oblast’ since 1990. Analysis of the scenarios of this holiday from different villages indicates that they have typical structure and contents regardless of the place, or the organizers. The researcher analyzed 12 scenarios of the celebration from the Beloschel’e village (Leshuconian district); these scenarios include large amount of naive literature texts, which organizers took from the papers. The article shows how the image of the village is created, what are the principles of authorship in naive literature using examples of mentioned scenarios. The author of the article assumes that the choice of the vertical writing dictates lyrical way of comprehension of the world to the authors of naive literature. This way of comprehension appears to be the factor, which attracts the scriptwriters of the holiday.The verses create rhetorical framework of holiday discourse, and this framework sets mechanisms of perception for both the past and the present of the village (or versions of them, which are translated by the scriptwriters. Analysis of the scripts and the holiday itself (it was recorded in 2018) indicates two ways of verbal reverence to the village: bow and praise. In the frame of the holiday discourse, the village itself and its inhabitants are represented as heroes: they are exceptional, highly cultured. Thus naive literature texts, which are included in the scenario, suggest not only the exceptionality of the village, but also the limited set of ways of emotional reaction to that fact.