A COMPARISON OF LINGUISTIC LANDSCAPES OF CHINESE AND RUSSIAN UNIVERSITIES
This paper deals with a topic that has not been studied in either China or Russia. The scientific novelty of the study is determined by the fact that for the first time, the verbal signs in Chinese and Russian universities are analyzed and compared from the point of view of the type of composition of the number of language codes and the dominant language code. The research results show that there are more monolingual signs in Russian universities than in Chinese ones, and the bilingual signs in Chinese universities are more numerous than in Russian universities, and the proportion of multilingual signs is almost equal in both countries. The dominant language of monolingual signs in both countries is the national language, namely, Chinese and Russian respectively, but sometimes they are written only in English. The bilingual or multilingual signs of Chinese and Russian universities, in addition to the national language, also contain information in English; but Chinese signs also have notes in Korean, Japanese, French and Arabic, whereas Russian signs also employ French, German, Chinese and Japanese. The dominant languages in Chinese and Russian universities are both official languages of the states, but English is much more popular in Chinese universities than in Russian universities. The multilingualism of the linguistic landscape is the result of the competition of various languages from the point of view of priority of their usage. This study sheds light on the distribution of language resources and the linguistic ecological situation in Chinese and Russian universities and shows what languages are used in the linguistic landscape of Chinese and Russian universities in addition to the mother tongue as the official language and English as the international language. The aim of the article is to reveal the similarities and differences between the signs of Chinese and Russian universities as elements of their linguistic landscape.