Information platforms as a network institutional transformation
The aim of this work is to disclose the phenomenon of information platforms (IP) as an innovative institution, a universal network organizational form, which is based on the use of information and computer technologies and the complementary combination of hierarchical and horizontal principles of interaction between ecosystem elements (owners, platform core, producers and consumers of services). The study starts from the consideration of the evolution of theoretical approaches to the study of organizational forms of institutional interaction in the context of determining the potential application of appropriate methodological apparatus in the course of studying the institutional specifics of IP. The approach to the taxonomy of the principles of coordination of economic interaction used by representatives of the French school of regulation is used. On its basis, the place of IP in the system of organizational forms of institutional interaction is substantiated. The attention is focused on the specificity of the internal complementarity of elements of ecosystems of IP, the impact of information technology on the organization of their functioning. The prerequisites of transformation within the framework of ecosystems of IP of value chains in the network of creating value are revealed. Attention is focused on the role of IP in the deployment of the modern stage of globalization in the direction of globalization of production and regional localization of international trade. The role of IP as network institutional forms in changing organization of business is shown. Based on the analysis of differences and similarities in the institutional structure of TNC and IP describes the advantages of the latter in the area of expanding global business in the conditions of formation of information economy.