TODAY''S COMPETITIVE POTENTIAL OF THE REGIONS
The article explores the complex of external and internal factors and conditions affecting the regional economy and the competitive advantages of regions in modern conditions. The solution to the problem of increasing the competitiveness of regions will ensure steady improvement in the standard and quality of life of the population in regions with a significant reduction of territorial differentiation of the most important social indicators. The factors and conditions of development of competitiveness and theoretical-methodological bases of management in the region.