RESEARCH IN THE PROCESS OF DEVELOPMENT AND CREATION OF NEW ADVERTISING PRODUCT
This article describes the problems of the use of research in the design and creation of promotional product. The main task, which is placed in the article, is to review the main types of advertising research, and the effect of their influence on concrete examples. We analyzed the characteristics of use in the development of various methods of advertising research: sociological (marketing research and evaluation) and psychological (experimental and depth-psychological), as well as their advantages and disadvantages, the best area for the application. An analysis of the author has been identified and the necessity of data sharing methods in the creation, development and distribution of a promotional product. The author proposes a method to allocate separate focus groups, given its definition, with the main characteristics that make this method.