Internet marketing in the modern world
The article is devoted to the consideration of Internet marketing, or SMM, as a set of tools that is used to promote goods and services on the network. The concept of Internet marketing is analyzed, its types are presented, the benefits that it brings to modern society and the world in general are determined. The authors of this article note that the creation of the Internet contributed to the development of the economy and marketing. The leap forward in internet marketing came with the creation of social media where we could promote your business, do advertisements and blog. Internet marketing features include analytical, production, control function, sales function, innovative. Today it is no longer possible to imagine the modern world without internet marketing. However, with the development of internet marketing, many problems have arisen. The biggest of these is viral marketing and fraud. As a result, many users lose confidence, which can ultimately lead to a reduction in income and thus lead to the collapse of the business. It is necessary to constantly develop new ways to maximize the safety of the process of buying and selling through the Internet.