FORMING COMPANY STRATEGIC COMPETITIVENESS BASED ON INTELLECTUAL LEADERSHIP AND KEY COMPETENCIES
The article explores the sources and factors of forming the competitive advantages and competitiveness of companies based on the systematic implementation of intellectual leadership. The methodological basis of the research includes the theory of competency-based approach, innovative and strategic management. The research information base includes the official data from the Federal State Statistics Service, Russian manufacturing companies and the own scientific research findings. The research results include systematizing the new competitive advantages of companies formed on the basis of intellectual leadership (corporate culture, managing a knowledge system about key stakeholders, smart manufacturing, artificial intelligence) and key competencies. The pyramid of intellectual leadership is presented, which allows companies to build a personnel management strategy taking into account the gradual transition from the business management to collective management, and then to the spiritual leadership. The key competencies are identified and analyzed; they allow to increase the innovative activity of industrial enterprises (Research and Production Corporation United Wagon Company, PJSC; Novolipetsk Metallurgical Plant, PJSC; Red October, PJSC). It has been found that in Russia the large metallurgical and car manufacturing companies, food production companies are actively using modern digital technologies (electronic trading platforms, online stores, electronic document management, electronic procurement, online services for customers, electronic procurement for the needs of the enterprise, etc.) for developing their key competencies. In modern conditions digitalization of business processes is becoming an increasingly independent production resource and a key competency of companies contributing to the achievement of strategic development goals. There are considered the operating and emerging clusters in the field of information technologies that can contribute to solving the problems of accelerated digitalization of the economy in the Novgorod region, in the Perm Territory, in the Republic of Tatarstan, and the cluster of information and communication technologies in the Rostov Region.