<i>ANALYSIS OF THE ORGANIZATION OF THE MARKETING </i> <i>OPERATIONS OF</i> <i>-WHOLESALE </i> <i>TRADE</i>
The article analyzes the organization of marketing activities in the wholesale segment, indicates the methods by which the organization of marketing activities is carried out, as well as proposals for their improvement are formulated. The article reveals the need for organizing the marketing activities of wholesale to ensure the effectiveness of the enterprise.