Competitive Intelligence as a Tool for Achieving Economic Security of an Organization
The relevance of the study lies in the ever-increasing level of competition in the global economy, which implies a global revision by the management of organizations of general approaches to the analysis of interaction with the external environment. At present, despite the general decline in the main macroeconomic indicators of the world economy, most organizations note that they feel an increasing level of competitive pressure, which, along with increased turbulence in the global economy, can lead the organization to severe financial consequences up to bankruptcy. In order to minimize such a negative impact, organizations should constantly take into account the influence of a constantly changing external environment in the process of strategic planning of their activities, for which it is advisable to conduct competitive intelligence as a tool to ensure the stability of the organization's functioning. The purpose of the study is to determine the main economic prerequisites for conducting competitive intelligence in an organization and to analyze the dependence of the organization's performance indicators on the introduction of competitive intelligence practices. The main objective is to develop recommendations for the implementation of competitive intelligence in the organization. The article pays special attention to the analysis of the global economic situation in recent years, characterizes a systematic approach to management as an element that allows you to fully build the organization's activities depending on the influence of the external environment, draws up conclusions about the main problems of introducing the practice of competitive intelligence at the present stage. In the course of the study, general scientific methods were used, such as analysis, synthesis, deduction and induction. As a result of the study, the contribution of competitive intelligence, as a separate function, to the overall performance of the organization is demonstrated, recommendations are given for improving the implementation of competitive intelligence to increase efficiency.