EXHIBITION AND CONFERENCE AS A WAY OF INTEGRATION INTO THE WORLD ECONOMIC SYSTEM
Oday the exhibition activity is among the major factors stimulating the development of all sectors of the world economy. Around the world fairs, exhibitions, the presentations and actions (seminars, symposiums) accompanying them actually play a role of the engine of economy, the catalyst of technical and commercial progress. Exhibitions were and remain the most effective instrument of marketing. Exhibitions promote development of trade and expand the international business contacts In this article the focus is development of exhibition industry and its impact on the global economic system.