NEOLOGISMS IN MEN'S AND WOMEN'S MAGAZINES
Integration of the neology and genderology can bring new factors concerning preferential analysis and specifics of Russian lexicon development. In this article is being realized an effort of semantical neologism analysis of XXI century in Maxim men's magazine and women's magazines Glamour, Cosmopolitan and others. Meanwhile goal of finding out linguistical and extralinguistical factors of new words implement is being achieved.