INTERACTIVE MEDIA TECHNOLOGIES IN MODERN EDUCATION SPACE
The article considers the interactive media technologies as a means of communication with a high specific information capacity which is the most relevant criteria in modern communication. A survey is conducted, dedicated to modern social changes leading to new ways of communication. The article also considers the education process from the perspective of interactive media technology. A conceptual plan for creation of an interactive media study guide for BA students, specializing in public relations and advertisement, is presented.