Антикризовий менеджмент підприємств тимчасового розміщення Буковини в умовах соціально -економічної нестабільності
The article outlines the theoretical principles of crisis management in the enterprise, namely, the essence and features of the crisis management of Bukovyna temporary located enterprises under the conditions of socio-economic instability are investigated. The crisis in economic activities is often treated as an unpredictable turning point in the functioning of the organization, which arises as a result of deterioration of one or several parameters of the enterprise and adversely affects its activities and can lead to bankruptcy. Among the factors that can lead to crisis phenomena at the enterprise, external and internal factors are distinguished. The concept and types of strategies of crisis management are characterized. Often, companies use one of four crisis exit strategies: positioning change; review of the portfolio of business, concentration on the main activity; investing in innovation; reorganization. The state of activity of enterprises of temporary location in Bukovyna is analyzed. It can be concluded that there is a decrease in profits, volumes of sold products, the number of tourist services implemented, and the number of temporary accommodation companies. The state of the hotel economy is still in an unsatisfactory one. The possible proposals of the use of anti-crisis management were introduced in order to improve the status of enterprises of temporary location in Bukovyna. In order to further increase the economic performance of hospitality enterprises, it is necessary to apply anti-crisis measures, targeting them for the development and solution of a number of economic and social problems: improving the quality of services, promoting the restoration of tourist flows, and improving the image of the country on the international scene.