INNOVATIVE FORMS OF SOCIAL AND CULTURAL ACTIVITY, WHICH CONTRIBUTE TO THE FORMATION OF CAREER STRATEGIES OF YOUTH
We actualize the process of formation of career strategies for students in conditions of self-management. Student self-management is considered from the standpoint of social and cultural activity and is defined as a special form of initiative, independent, responsible public activity of students aimed at solving important life issues, developing their social activity, focused on interaction with the administration and public organizations in order to optimize the activities of the educational institution and improving the process of professionalization. Formation of career stra- tegies is the career path planning process, it includes assessment of the initial level of career readiness (career competence); designing an image of a future career (career goals) based on comparing the real career opportunities of students with the requirements of employers; as well as the construction of a personal brand and the construction of an algorithm to achieve the intended goals, taking into account the identified resources. Career strategies for young people can be described as promising career orientations, designed according to personal career potential, competence level, and taking into account the specifics of career realization in conditions of social uncertainty. We substantiate that social and cultural activities have a sufficient arsenal of technologies that allow to optimize this process, and social and cultural activity is considered as a branch of pedagogy, which is aimed at social and cultural integration of the individual.