The use of electronic trading platforms in the management of metallurgical enterprises’ products sale
The article presents an analysis of the organization and operation of electronic trading platforms in the management of sale of metallurgical enterprises’ products. The e-commerce forms are determined, which are used by the steel industry in sales activity, their benefits are justified. The definition of "electronic trading platform" is presented. The objective and subjective reasons are considered, which cause a leadership of global and domestic metallurgical enterprises in the e-commerce development. The features of the metal market are explored, which create a favorable environment for the implementation of mechanisms of the electronic trading platforms in sales activity of metallurgical enterprises.