DEVELOPMENT TRENDS OF THE MARKET OF BIOLOGICALLY ACTIVE SUPPLEMENTS IN THE RUSSIAN FEDERATION DURING THE PANDEMIC OF CORONAVIRUS
In modern conditions, in addition to the drug market, in Russia, the market of dietary supplements has become of particular importance, the use of which in current circumstances in some cases allows you to strengthen the immune system and provide a preventive effect in the fight against morbidity. Forecasts for the development of the dietary supplements market with the onset of the spread of coronavirus infection exceeded all expectations: the demand for vitamins and mineral supplements aimed at improving health increased significantly, which is associated with the active onset of the pandemic and the desire of people to strengthen immunity in order to avoid negative consequences. Taking into account the severity of the health consequences against the background of the transferred COVID-19, the role of dietary supplements in matters of postcoid recovery also increased. In the course of the study, the analysis of the dynamics of the sales volume of dietary supplements in physical and value terms, the assessment of changes in the level of average prices of all and in the context of the main price categories, identification of the prevailing trends and their causes. It has been established that over the past year, the domestic dietary supplement market has shown a wave-like nature of its development, which is associated with seasonality and changes in the epidemiological situation. The largest sales of dietary supplements are observed in March and October 2020 - more than 7.3 billion rubles. or 30 million packs per month, which is associated with the first and second waves of the spread of coronavirus, respectively. The current situation did not have a significant effect on the weighted average prices for dietary supplements, the growth of which over the year was only 6%.