Key competencies of retail chain employees as a tool to ensure the efficiency of its functioning
In modern organizations, competencies are assigned an important role both in the practice of personnel management and in activities to improve the efficiency of the enterprise as a whole. Demands to increase the customer value of the proposed product forced the business to pay attention to new tools that will allow them to gain and maintain a competitive advantage in the market. In particular, the model of key competencies, among the factors for ensuring competitive advantages, highlights the company's ability to create and maintain such competencies based on the integration of the most important knowledge, skills and abilities of its employees. In this regard, the most important direction for ensuring the effective and sustainable development of the trading network is the identification and skillful operation of key competencies that reveal the exceptional abilities of the personnel of a trading organization as a carrier of human capital. These competencies act as sources for the formation of sustainable advantages of the organization that are not available for use by competitors for a sufficiently long period of time.