SOCIAL CONSULTING APPLICATION PRECTICE AS CULTURALLY AND HISTORICALLY DETERMINED SOCIAL TECHNOLOGY
The paper stresses the actualization of the problem of businesses' socially oriented viewpoints formation problem with the gradual realization of the fact of their social policy constructiveness. The paper states that social position of a company in the modern world produces ever more influence on its reputation and image. In modern Russian conditions managerial consultants actively use social technologies. We believe that exactly with the help of social technologies in the form of social branding, social advertising, consulting etc. there occurs the development or maybe destruction of social environment. Social consulting plays an important role in the management of the main spheres of the activities of modern society. Social aspects of consulting are connected with qualitative transformation of social organizations' management in accordance with their main goals and objectives. In the practice of consulting activities, in the context of present Russian problems social consulting being a culturally and historically determined social technology is connected with the qualitative transformation of social organizations' management in accordance with their main goals and objectives.