STRATEGIC HR MANAGEMENT: CHALLENGES IN THE NEW REALITY
Purpose: to study the current state of the personnel management system, including from the point of view of development prospects and the possibility of adapting to instability in the labor market. Discussion: the article analyzes the experience gained by researchers in the issues of strategic personnel management in the context of the formation of current trends, and suggests alternative strategies for the development of the organization's human capital. It is noted that one of the key aspects that form the conditions for the dynamic development of the Russian economy is the use of strategic management as an effective tool for managing human capital. Achieving the goal of the study was made possible by using the method of expert assessments, system analysis, deduction and induction. Results: the conducted research allowed: to determine the essence of strategic personnel management; identify the benefits and justify the relevance of strategic personnel planning; to characterize the stages of setting goals in the formation of a strategic management system; evaluate the possibilities of using PEST-analysis in strategic personnel management.