IMPROVEMENT OF THE METHODOLOGY FOR ASSESSING THE COMPETITIVENESS OF THE REGION
In the article the describes a problem in the development of methodology for assessing the competitiveness of the region. In this regard, examines the methodology for assessing the competitiveness of territories, developed by Russian and foreign authors. Considered eight analysis methods, their characteristics and the number of indicators used, the comparative analysis and identified deficiencies in using them. The substantiation of the author’s methodology for assessing the competitiveness of the region, based on the use of quantitative expression of the competitive advantages of regions. Comparability of indicators it is proposed to achieve, through standardization. The technique involves the use of a comparative rating based on the calculation of the overall integral factor of competitiveness. In conclusion, the article shows the advantages and disadvantages of application of the developed method of an estimation of competitiveness in the region.