ANTI-CRISIS MANAGEMENT MEASURES IN THE INDUSTRIAL CITY TOURISM
The tourism industry today is a highly profitable, rapidly developing sector of the national economy of the Russian Federation, which has a cumulative effect, since it affects the development of many segments of the economy. At the same time, the pandemic has made its own adjustments in the development of many industries around the world and first of all hit the organizations of tourism business and hospitality. Today, the travel industry suffers multi-billion dollar losses, and not all players in the tourist services market will be able to overcome the negative consequences of the pandemic. Thus, taking into account the factors of adaptation to the new conditions dictated by the prevention of coronavirus infection, it is possible with a high degree of certainty to foresee the reshaping of tourist flows and focus on domestic tourism in Russia. The article discusses the features and problems of the development of a tourist industry in a large industrial city in the context of the fight against a pandemic. In connection with the prevention of the spread of the coronavirus infection in many countries of the world, it is the tourism industry that is undergoing a crisis, which implies the development of new organizational and economic tools for the restoration and further development of the industry. Given the uncertainty of further development paths, it is difficult to determine the vector of development of tourism business organizations in Russia. The author has demonstrated attempts to identify the main priority directions to minimize the negative consequences of the crisis in the industry. Based on the expert opinions of foreign and domestic scientists, measures have been developed to optimize the activities of tourism industry organizations in the modern socio-economic conditions of the regional economy. The multiplicative effect of tourism development makes a significant contribution to the development of the economy of various countries and regions.