Creative industries. Experience of the Novgorod region
The article examines the experience of the Novgorod region in the development of creative economy. A modern city is unthinkable without a diverse service sector, rich cultural life, accessible comfortable spaces, interesting events, educational programs and business opportunities. Therefore, the development and support of creative industries for the Novgorod region is among the priority areas of the work. The region has created and continues to create an innovative environment for business, and the main tool in achieving this goal is to «build» creative cities, unique ecosystems of rural areas, the basis of which are creative industries. According to the results of 2019, conducted by PwC and the Calvert 22 Foundation, Veliky Novgorod occupies the 10th position in the Top 20 most creative and innovative cities in Russia. The priority regional project «development of the creative economy in the Novgorod region» made it possible to combine open lectures aimed at creative economy development with annual inter-regional forum of creativity held at Veliky Novgorod. Besides, a very important impact on developing creative economy has informational, consultative and financial assistance of the Novgorod Fund of creative economy development. The Novgorod experience could serve as a model and be extrapolated to the other regions of Russia.