SIGNIFICANCE OF MEASURES AND DEGREES IN EUPEMISTIC CONSTRUCTIONS IN THE RUSSIAN LANGUAGE
Aim. The aim of the paper is to consider the functions of euphemisms, as well as ways and means of euphemization in a gradual aspect. Methodology. The research provides various definitions of euphemisms and reveals the psychological essence of the verbal representation of emotions as the main factor in the usage of euphemisms in speech. Use is made of a number of general scientific and particular scientific methods, such as exploratory and descriptive, as well as discursive analysis. The application of the classification method and interdisciplinary approach is due to the need to use a universal classifier of the phenomenon of euphemism. Research implications. The importance of the research is due to the prevalence of the usage of euphemisms in speech and the need for a functional approach to the description of this phenomenon in Russian. Results. The study presents a classification of methods and means of euphemization, which makes it possible to determine the presence of the word value of measure and degree.