Print and Online Versions of the Newspaper The Times of India as the Most Successful Example of Using Potential of Convergence on Indian Mediamarket
The Indian mass media market faced a new reality, as commercial Internet appeared in the country in the middle of 1990-s. Future development of the national mass media was impossible without going online. As the new technologies are developing and the number of news web sites is growing, convergence of the print and online versions has proved to be the most effective way for the Indian newspapers to stay competitive and cater to the changing readers' needs. Experience of The Times of India is most interesting, because using the convergence opportunities successfully resulted in the newspaper having strengthened its position in the national and global mass media maket.