Political Metaphors as a Method of Conceptual Influence Over the Society
This article is about political method as a method of conceptual influence over opinions and behavior of society, as a method to change unconscious, that make it possible to comprehend joint consciousness. Researchers are based on the metaphoric modeling theory, particularly, on the works of A.P.Chudinov and his school. Metaphor is an object of researches in modern political and cognitive linguistics. Major attention is paid to manipulated function of political metaphor and on its pragmatically potential.