SPEECH GENRE AS MEANS OF CREATING THE COMMUNICATIVE STRATEGIES AND TACTICS (based on the genre of <i>buffoonery</i> in British culture)
The article is devoted to the study of one of the aspects of the speech genre «buffoonery», which has been formed and become very popular lately within the British culture. The problem of the relationship between the concepts of a speech genre, a speech act, a communicative strategy etc. are widely discussed in the linguistic literature. It gets obvious that there can be no clear and definite differentiation of these concepts. All the concepts mentioned can be designated by the same way according to the angle of their consideration and their functioning in the text. One of the aspects in the relationships between the notions of a speech genre and a communicative strategy is being considered on the basis of text analysis in this article. The analysis shows that the speech genre «buffoonery» used in fiction and nonfiction texts contributes to realizing a number of communicative strategies, namely, the strategies of mocking the events happening, game, self-presentation, getting joy from the communication, which, in their turn, are presented in the text through communicative tactics.