ANALYSIS OF THE CONCEPT OF "QUALITY PROVISION"
The paper stresses the importance of improving the quality of products, continuous searching for reserves to ensure the required product quality and its priority in the activity of any enterprise. It is shown that now the economic theory does not have a universal definition of the concept of «quality reserve», thus the necessity of introducing this concept is discussed. The author suggests simplifying the results of scientific empirical research to achieve their best possible use in practice.