THE ROLE OF “SIBERIAN JERUSALEM”`S METAPHOR IN JOURNALISTIC DISCOURSE OF THE EARLY 21st CENTURY
Nowadays they build “Siberian Jerusalems” on the territory of Trans-Ural: Yeniseisk, Barguzin, Birobidzhan, Blagoveshchensk and Kainsk. Moreover in different times social and scientific discourse of Siberia (and Russia) already knew “Siberian Jerusalems”: Tobolsk, Kainsk. Researchers focus not only on the process of generating and existence of the phenomenon “Siberian Jerusalem”, but also on the issue of the very transferring process of the idea of Jerusalem to Siberia, spatial and semiotic introduction into the sacred space of Siberian cities. The authors pay special attention to the concept of “Siberian Jerusalem” as applied to the cities of Kainsk and Yeniseisk. Are there common qualities of two metaphoric “Siberian Jerusalem” and can we argue that these concepts are identical? Basing on these metaphors the study helps to figure out the genesis and essence of these constructs “Kainsk - Siberian Jerusalem” and “Yeniseisk - Siberian Jerusalem”, where they are implemented. In methodological terms the paper uses developments in the field of cultural-sematic transfer (S. S. Avanesov) and linguistic studies of metaphor as a language unit and mechanisms of its generation (N. D. Arutyunova, V. P. Moskvin). The authors conclude that while syntactic structure of the metaphor “Kainsk - “Siberian Jerusalem” and” “Yeniseisk - “Siberian Jerusalem” coincided they denote non-identical meanings.