COMMUNICATIVE COMPETENCE OF A DOCTOR IN THE CONTEXT OF ONLINE CONSULTATION
The communicative competence of a doctor is investigated in the context of online consulting. This type of doctor’s activity is considered in the Internet space (social network, Internet forum, video conferencing, etc.). The concept of “online consultation” is designated. A systematic analysis of the online consultation process was carried out and the speech and psychological characteristics that distinguish it from the face-to-face interaction between a doctor and a patient were identified. Based on the study of the writing and speech design of online consultation, the main mistakes made by doctors are highlighted, a reference scheme for constructing an answer and recommendations are proposed, which include several mandatory elements for completing a doctor’s response in online consultation.