CORRELATION OF THE VALUE ORIENTATIONS OF EMPLOYEES AND THE EFFECTIVENESS OF ORGANIZATIONAL CULTURE (ON THE EXAMPLE OF TRADE ORGANIZATIONS)
The article is devoted to the analysis of the value orientations of employees of organizations in the effectiveness of organizational culture. The results of the empirical study of the range of value orientations that determine the substantive characteristics of the organizational culture of employees of trade organizations are presented. It has been established that the effectiveness of organizational culture largely depends on value orientations, which are decisive in the organizational behavior of employees and determine the spectrum of invariant desirable transformations of interaction in joint activities.