JOURNALIST TECHNIQUES FOR EFFECTIVE INTERVIEWS
The paper deals with the most effective communicative strategies. Having analyzed a lot of interviews with celebrities, the author gives some advice on effective methods of communication, illustrating them with the examples from mass media texts. The main idea of the author is that we should take into account listener's perspective and interests. The description of “betweening” technology is provided, and it is explained how it can help us understand our listeners better and improve our communication skills. In our study we used texts from Russian weekly magazine “7 Days” and Novgorod regional weekly newspaper “Volhov”.