THE WAYS OF PRODUCING COMIC EFFECT IN HUMORISTIC COMMUNICATION (WITH REFERENCE TO THE SPANISH LANGUAGE)
The article considers different ways of producing comic effect (CE) in humoristic communication, some of which imply the presence of double decoding mechanism (DDM). Thanks to this mechanism comparing two images CE is created. DDM can be observed in contexts where there is comparison, hyperbole or sarcasm. There are also different ways of creating CE that do not consider the DDM. These are invectives and anglicisms. Invectives are emotionally colored and socially marked items; their use draws the laughing reaction because of their taboo condition. Anglicisms represent alien units in the language that increase the expressiveness of the utterance. The article concludes that there is a range of different ways of producing comic effect and that it is essential to analyze those ways in other languages. The results of the research can be used in teaching of different disciplines and can also be applied in culture-linguistic research.