GENRE TRANSFORMATION IN MODERN ORAL MYTHOLOGICAL PROSE
The article considers a question of changes in modern folklore of mythological characters. Research was conducted on in South Ural. In work materials of folklore expeditions and Internet polls are used. The author notes appearance of new mythological characters them it is possible to divide into groups: 1) the traditional, protecting treasures, 2) the reflecting new realities, for example, aliens. Folklore the text come under influence of screen culture, mass media, the Internet. They become shorter. Functions and shape of traditional characters also change. Sorcerers confirm the magic with the diploma of academy. In national consciousness of the XXI century the scientific and mythological knowledge coexists.