The formation of a new communicative technological space
Mass communications actively participate in the processes of socialization, partly replacing a socio-cultural institutions. Electronic and television networks not only bind the people together, but also penetrate into their privacy. To the formation of a new era influences the development of the Internet, which is the best platform for the development and rapid implementation of creative breakthroughs today. The newest form of mass collaboration give the opportunity to get mass appraisal of a product or phenomenon socio-cultural reality. Electronic communities can function like the constantly updated representative democracy.