RESULTS OF STUDIES OF CORPORATE IDENTITY LEVEL TEACHERS OF UNIVERSITY
The fate of higher education in Russia depends, in part, on the image that dominates the public consciousness at the present time. The mood of the pedagogical community, the corporate climate of the educational organization has a direct impact on the success of the implemented reforms in the field of education. This article is devoted to the results of a study of the corporate identity of the faculty of the South Ural State Humanitarian and Pedagogical University. The authors analyzed the techniques and operational mechanisms for the formation of corporate identity at the university.