DEVELOPMENT OF A SYSTEM OF MULTIPLICATORS FOR VALUATION OF AN E-COMMERCE COMPANY
The article presents the systematization of valuation multipliers for evaluating the value of online trading companies using a comparative approach and the main analytical parameters of the website as the main income-generating asset of such a company. It is shown that the variants of multipliers developed by the authors can be used both to assess the cost of an Internet site and to conduct a factor analysis of the value of an online trading company.