IMAGE OF THE REGION AS A TOOL OF INVESTMENT ATTRACTION
Ntroduction. The article is dedicated to the problems of formation of a regional image, its impact on the investment climate in the region on the example of the Jewish autonomous region. Materials and Methods. The article considers the significance of the region's image in the contemporary socio-economic development of the Russian Federation, presented a new approach to the problems of depressed regions of the state. Describes the concept of image policy, its goals and structure of the region's image affects the level of loyalty to the region from the investment community, international relations and the federal government. The author considers the objective and subjective sides of the concept of "image region", as well as describes the direct dependence of the region's image on its investment attractiveness. Results. The authors analyze the image of the Jewish Autonomous Region as an example of a region with low investment attractiveness, according to the criteria of image history, socio-economic development, people in the media space, representing the region's investment climate, the tourist attraction of the region, trade, cultural activities in the region. Discussion. According to the analysis of the basic problems of the territory and proposes three areas, allowing to increase the investment attractiveness and create a favorable image of the Jewish Autonomous Region. The first direction - the use of a scientific approach. The scientific approach will explore in depth the full potential of the region and to identify the most rational and beneficial to the development path. The second direction - investment in human capital. Graduate school is not only a supplier of training and basic knowledge, but also a research center, the source and the initiator of the creation of new businesses and destinations. The third direction - the formation of an information system on tourism. Lack of information about tourism in the region is one of the reasons for the small tourist flow to the region. Conclusions. Formation of image policy - the process of dynamic and adaptive, requires an individual approach to the image of the object. Construction of the image of the territory effectively in strategic planning and is designed for the long term.