NEW CREDIT AND MARKETING STRATEGIES ON THE MODERN MARKET OF AUTOMOTIVE LENDING
The aggressive growth of automotive lending market and achievement of precrisis sales volumes of auto dealerships have changed not only conditions of competition and economic consumer behavior of the market, but also the strategy of development of large auto groups. These auto groups experienced necessity in active investing in development of chain of auto dealerships and interacting with banks. In the conditions of postcrisis development the Russian auto dealership companies are compelled to increase sales volumes in the market by changing marketing model for ensuring competitive positioning. The article analyzes some peculiarities of changing infrastructure of the Russian auto market in consequences of external and internal factors as well as application of financial instruments and marketing technologies.