State of the Market of Exhibition Services in Smolensk
The article presents the state and trends of exhibition activity in Smolensk. The functions performed by trade fairs and their relevance to each subject of the market (producers, intermediaries, consumers) are identifi ed. The author displays a variety of exhibitions on the basis of their classifi cation by activity (universal, specialized), the scale of the service area (international, national, regional, local), trade policy («b2b», «b2c»)»). The article shows the criteria of evaluation of exhibitions that formed the basis of their comparative analysis, the factors stimulating exhibition activity in Smolensk, the shortcomings of the functioning of the exhibition activities in Smolensk and ways to overcome them.