THE FORMATION OF CONSUMER LOYALTY IN THE MARKET OF AGRICULTURAL PRODUCTS
The use of modern methods of marketing research in examining the preferences of consumers of dairy and meat products on the local market is shown. Marketing research is a strategic element of the development of an organization and is of paramount importance in decisions on production and sales on the local market. Evaluating economic efficiency of primary producers and processors of products, the profitability of production and the cost of the final product on the market are of greatest interest. The results of marketing research to assess consumer preferences of dairy and meat products based on questionnaire survey are presented; they may be used to develop a marketing strategy for an organization.