INFORMATION INTERACTION BETWEEN THE PARTICIPANTS OF THE BIOMEDICAL CLUSTER
The article describes one of stages of formation of an integrated marketing information system for biomedical cluster, namely the construction of information flows between enterprises and organizations that are part of the cluster. It emphasizes the need to increase the customer focus of the cluster by the information interaction between the participants and the use of marketing principles. The model of information flow biomedical cluster Penza region with the description of incoming and outgoing information types are described dedicated levels of access to the information necessary to ensure the security of information systems companies, as well as regional foreign sources of marketing information. The article concludes that the organization of information interaction of the enterprises - participants in the cluster may allow managers to respond quickly to market changes and to make the right management decisions.