Ecosystems of Russian banks and their role in making digital services available to rural areas
The agricultural sector of the country is the epicentre of food security and one of the largest consumers of digital solutions. Therefore, to ensure effective interaction between all actors of the agricultural market to enable the simulation of the development of the agro-industrial complex, it is fundamentally important to ensure access to digital services not only for the economic entities of the agricultural sector but also for the inhabitants of rural areas. It is relevant to study established, emerging and developing ecosystems of digital services. Primary results of this research are presented. The authors examine the ecosystems of some major Russian credit institutions in the context of the proposed online services and digital platforms, with a focus on accessibility for rural areas. The need for further development of digital transformation is outlined.