Організаційна культура як складова конкурентних переваг підприємства
The paper studies the role of organizational culture in the process of forming competitive advantages. The analysis of the main scientific papers on the nature of the organizational culture and its role in the formation of competitive advantage. The system of cultural adaptation measures are: transparency and timeliness of information; awareness of the importance of cultural and moral values of the workers; the increasing role of management and the chief personally head (leader), initiating and heading the organizational changes; involvement of employees in decision-making; the formation of cultural adaptation program staff; creation of a system to encourage rotation, continuous learning, career development; the formation of a positive image (reputation); encouragement of creative and innovative activity. The practical implementation of cultural adaptation measures will enhance the level of organizational culture and, consequently, the formation of a sustainable competitive advantage