STRUCTURAL AND SEMANTIC ORGANIZATION OF PRE-ELECTION POLICY DOCUMENTS OF UKRAINE'S POLITICAL PARTIES (FROM 1998 TO 2007)
Political party manifestos are considered from the point of view of their structural and semantic organization. The author analyses some deviations from the prototypical structure of a political program document that took place in Ukrainian parties' manifestos. The paper proves that the structure of a modern Ukrainian manifesto is very close to the structure of a commercial advertisement.