THE PRAGMATIC POTENTIAL OF ADJECTIVES IN THE CONTEXT OF REALIZATION OF COMMUNICATIVE STRATEGIES OF MOTIVATION (BASED ON THE MATERIALS OF GERMAN-LANGUAGE LETTERS OF PETITION OF 19 CENTURY)
The article attempts to analyze the pragmatic potential of adjectives, used by the authors of German-language letters of petition of 19 century in linguistic and functional pragmatic aspects, taking into account such extra-linguistic categories as the addresser and the author factor, the purpose of communication, as well as the most acceptable ways to achieve this goal i.e., communication strategies and tactics. The main purpose of the authors of letters of petition is to influence the emotional sphere of the addressee, to encourage him/her to implement addresser’s request Since letters refer to written forms of interaction, the authors of letters of petition resort to the use of a wide range of linguistic means in attempts to encourage the addressee. An essential role in this belongs to adjectives that have high expressive capabilities. During the analysis the author comes to the conclusion that adjectives strengthen the general expressive tone of the letter, thereby contributing to the implementation of communication strategies of motivation.