METHODOLOGY AND QUALITY MANAGEMENT MODEL OF EDUCATIONAL PRODUCT IN FORMATION OF MARKETING COMPETENCE OF BACHELORS AT THE METROLOGY, STANDARDIZATION AND CERTIFICATIONPROGRAM
The article deals with conceptual analysis of quality model of educational product for study process of bachelors preparation at the Metrology, Standardization and Certification Program. It is presented in form of tabular algorithm and set of educational modules reflecting typical processes of achievement of required marketing competences. Designing of educational product displays features of real educational process. Quality of educational product is defined by set of predictive indicators. The tool for educational effect achievement and formation of marketing competences at the Metrology, Standardization and Certification Program is interactive, but not traditional lecture.