PLACE OF AMATEUR YOUTH MEDIA "IN THE FRAME AND BEHIND THE SCENES" OF THE RUSSIAN MEDIA SPACE
The paper studies the concept of amateur media for children and young people in the context of the current media culture. It explains the authors’ position on the issue of the place of Amateur youth media «in the frame and behind the scenes» of the Russian media space. The place of Amateur Junior media «In the frame» is seen by the author mostly in their presentation functions. «Behind the scenes» is in paying attention to accents, which are not traditional for media. These include and create a dialogue environment in the educational organization, and the focus is not the process of information consumption and production process. For these media the training itself, the creation of media, is not less important than the final product. The reason for this condition is that at the present time amateur media for children and young people are in the process of transformation, institutionalization, gaining social, genre and stylistic identity.