METHODS OF SYSTEM ASSESSMENT COMPETITIVE POTENTIAL OF INDUSTRIAL ENTERPRISES
The problems of industrial enterprises assess the competitive potential. Approaches to the assessment of the competitive potential of the enterprises are now considered inadequate, due both to the theoretical complexity of the problem and the need to consider in the evaluation of methodological support specific activities of enterprises. A systematic approach to the study of the competitive potential is considered in the article as a complex object that has a certain structure and the complex interaction of the components. All the components included in the structure of the competitive potential, is considered as a specific object unique to him factors influencing the formation of its characteristics. The study examined in detail the methodological tools used in assessing the competitive potential, and provides recommendations for its development. The proposed mechanism for assessing the competitive capacity of enterprises can be widely used in different branches.