CONCEPTUAL BASES OF DEVELOPMENT AND TRANSFORMATION OF COMPETITIVENESS OF ORGANIZATIONAL TERRITORIAL-REPRODUCTION SYSTEMS IN CONSTRUCTION
The basic directions of reproduction processes in construction are reviewed. It is shown that the reproduction, considered as a continuous process of renewal of fixed assets and prevent their premature wear, in construction includes three basic stages: preparation of construction, construction (construction industry), the implementation of the final construction products (input of buildings and structures in operation). For the implementation of a competitive strategy of development of the construction company should have a certain innovation potential, which gives him the opportunity to beat the competition, having received advantages in comparison with them, and achieve better results than they. The main goal is not to maximize the volume of the finished building products or minimizing the cost of consumed resources, technical efficiency or profit maximization but optimal co-couple of all organizational and technical and managerial aspects, which should be aimed at long-term planning of construction and its innovative development. Developed model of a competitive territorial reproductive system in construction and functional model of program-target interactions on the development of competitiveness through the implementation of innovative engineering solutions for the upgrade of the existing building.