LANGUAGE VIOLENCE AS AN IDEOLOGY ELEMENT IN THE S. ZIZEK’S THEORY
The article raises the question of the linguistic aspects of ideological determination of culture in society, proclaimed it’s "post ideological" character on the example of the philosophical theory of S. Zizek. Language violence is regarded as an integral part of the ideology of post-ideological society being realized through the concept of systemic violence, involving the formation of the linguistic concept of "normal." Through the language ideology endowed with preventive efficacy, prejudice the possible interpretations of social, ideological and existing alternatives become imaginary, representing part of the system. This involves a change in essential structural element of the ideology - the dichotomy of "us - strangers", which becomes a liberal alternative to the principle of tolerance, which in turn, becomes a modern implicit totalitarianism, being imposed as compulsory.