READINESS OF RUSSIAN ENTERPRISES TO DIGITAL TRANSFORMATION: ORGANIZATIONAL DRIVERS AND BARRIERS
BARRIERSThe article presents the results of an analysis of the readiness of Russian enterprises for digital transformation. It is shown that digital transformations are inevitable and to choose the direction of transformation it is necessary to assess the level of readiness for digital transformations. On the basis of case studies and analysis of research and surveys, key drivers and barriers were identified. Also identified the main directions of transformation. The key identified organizational transfor-mations that are currently underestimated by enterprises, focusing on the technological update. Elements of organizational transformations include digital culture, leadership and leadership com-petencies, business models, strategies, management, personnel (people), and communications. It is shown that Russian enterprises are mostly not ready for breakthrough digitalization. The key reason is the contradiction between the strategic goals and current objectives of the enterprise, inconsistencies of the organizational structure and business model with the nature of the changes. It was noted that Russia’s global assessments of digital readiness do not always correlate with user ratings, which shows the imperfection of digital readiness assessment methodologies, on the one hand, and shows reserves for development, on the other. It is revealed that Russian enterprises do not see global opportunities for digital transformation and are not ready for integration into exter-nal digital space. The key reason is the lack of readiness of enterprises to open innovations that underlie digital transformations. The results of the research in the scientific and methodological aspects will clarify and expand the information and evaluation base of existing methods for assessing the digital readiness of enterprises, from a practical point of view, will become the basis for choosing the directions of digital transformation and developing strategic plans and programs.