THE NORTHERN CAUCASUS IN THE CONTEXT OF MEDIATIZATION OF POLITICAL PROCESSES
An interesting phenomenon in the study of media is the study of political controversy in the historical and modern paradigm. For example, the territory of the North Caucasus has always been an occasion for political discussions and ambiguous reactions, largely due to the negative media image of the region. A great influence on the formation of such an image of the region occurred due to the events taking place in the 1990s. Many residents of the Caucasian republics were forced to flee to central Russia, causing chaos and unrest throughout the country. In this context, there is a strong influence of stereotyping, and no positive media image that is being created in modern media is yet able to overshadow the idea of the Caucasus, formed historically as a result of key events. Therefore, the political controversy within the framework of this study cannot be considered in isolation from the retrospective discourse that influenced the problem of the image of the peoples of the Caucasus in the historical memory of Russia. The article deals with: the concept of political controversy in the context of journalism and media; features and criteria for the representation of the North Caucasus in the media in modern discourse; features and criteria for the representation of the North Caucasus in the media in historical discourse.