Basic principles of strategic marketing planning business
This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from the samples documented marketing plans of Ukrainian enterprises. All article material contain three sections, each of which generates the conception of certain parts of the marketing strategic planning. The first part is considered the understanding of the term "strategic marketing planning", the second part describes the principles and stages of building a strategic marketing plan for the enterprise, and the third part includes the requirements for marketing strategic plan, based on the practical advice of specialists of commercial and industrial companies. Analyzed by the author the principles of strategic marketing planning are adapted to the realities of the Ukrainian economy, and can be used in the processes of strategic planning in the marketing of commercial and industrial enterprises.