Human resource management: the urgent tendencies
In connection with transition from industrial age to information one, the importance of material assets is decreasing, and the role of intellectual capital is growing. The importance of human capital is growing in the field of stable competitive advantages. Material capital’s resources can be copied by competitors, products and technologies go out of date; to save advantage, based on traditional factors of production, is next to impossible. There is a necessity to create and develop the key competences which can’t be borrowed by competitors. Creation and development of organizational knowledge system allow companies to react to clients’ requests, develop new products and services. The carriers of this resource are company’s personnel. It is able to supply company’s perspective development. In connection with organization’s personnel role change, there is a necessity to find new ideas in the field of human resource management. This article considers the urgent tendencies in human resource management. It focuses on strategic direction of processes to personnel management. This paper analyzes the tendencies like: personnel marketing, talents management, knowledge management and competence approach in human resource management.