FACTORS AFFECTING THE COMPETITIVENESS OF THE ENTERPRISE IN KAZAKHSTAN
In the article, the author presents scientific and theoretical approaches to the concept of "competitiveness". The factors influencing the competitiveness of the enterprise of Kazakhstan are systematized, which allowed to divide them into external and internal, as well as to reveal each factor depending on the impact. The author also considers ways to increase the competitiveness of domestic enterprises in modern economic conditions. It is noted that the steady growth of the competitiveness of companies in Kazakhstan can be ensured only under the condition of long-term, continuous improvement of the quality management system.