ON THE PURITY OF THE RUSSIAN LANGUAGE
In the basis of language policy of the government should be an idea of ecologizing of the Russian language as the official language, and the high level of speech culture is the main indicator of the prosperous condition of the society, as the language is universal and unique tool for the education of the personality, that is, it plays a major role in shaping the ideology of the society and in the whole development of a person. In Soviet times remained rather cautious attitude to the Russian language. Purity of speech on television, and in print media was brought under the state control. Special attention to proofreading work was given in book publishing business. Literacy was increasing, just by reading books. But reorientation began, the majority stateowned publishing houses were closed, and the bookshelves became flooded with publications in flashy covers, with a monstrous number of spelling and stylistic errors. Professional speakers on television had been replaced with journalists. Today, the situation began to change. The serious publishing houses appeared, but the publication of low quality didn't disappear from the shelves. Therefore, it is necessary to draw attention to the problem of profanity and purity of the Russian language, to nurture respectable attitude to people, to identify the need of today's youth to express themselves and counter the understanding, to examine characteristic features of spoken language used by young people, to raise the level of cultural communication among young people. Insufficient development of speech culture reduces the rating of any business person, whatever business he was engaged. Russian language is the most important part of human behavior. And by the manner the man speaks one can judge what kind of person is he. Not all people know how to talk properly, use lots of words - parasites. Modern people do not read classical literature. Thus, problems of language have long since gone beyond the scope of Philology and stood in line with other cultural problems of society. Speech is not only a tool of communication, but also a powerful energy charge, rendering the latent impact on the human psyche and the world around.