Franchising in the e-Commerce system as a special type of business in the digital economy
Purpose: based on the analysis of literary sources, as well as international experience to explore Franchising as a special kind of business in the digital economy. Materials and methods: the methodological basis of this article is the literature on the study of franchising as a special type of entrepreneurship in the era of digital economy. Results: this article defines the essence of franchising in the e-Commerce system, as well as franchising as a special type of business in the era of the digital economy. Conclusions: today, franchising is a very convenient model of business organization on the Internet. That is, with this method of doing business, the entrepreneur buys a well-known brand, and he has ready-made developments in the design of the premises, the range of products, guidelines for action and proven successful methods, you have someone to consult on various aspects and complexities of the business. Application: the findings and results of the study can be used in the study of franchising in the e-Commerce system as a special type of business.