METHODS OF ASSESSING BUSINESS SUCCESS
The article considers the methods of assessing the business success of the organization. The review of existing methods of assessing business success is carried out. The main drawback of the existing approaches is their subjectivity and the lack of an accurate formulation of the business success of the organization. Due to the lack of a unified interpretation of the category of business success and the lack of objective methods of assessing business success, the problem of adequate assessment arises. The authors propose to solve this problem by building mathematical models of business success that can give accuracy to estimates. This article proposes to model business success using a cognitive map and the method of mathematical catastrophe theory. A feature of the cognitive map is the ability to link quantitative and qualitative information about factors affecting business success, as well as to assess the strength of the relationship between heterogeneous factors of business success of the firm. The mathematical theory of catastrophes allows to define a point of bifurcation on a trajectory of movement of the organization in which steady development of the organization is replaced by unstable and by that determines existence or absence of business success. The theory of catastrophes allows us to study the abrupt fluctuations of the trajectory of the organization, which allows us to build forecasts of the development of the organization, and therefore its business success.