Internet meme in interpersonal offline communication
This article is devoted to the study of the phenomenon of the Internet meme, the ways and frequency of its use in interpersonal offline communication. The article examines the role of creativity in our life and its emergence in the network, the forms in which creativity exists on the Internet, and also the essence of Internet folklore, to which the Internet meme is included. The authors specifies the essence of Internet memes, their distinctive features and ways of using them in interpersonal and mass communication. The role of memes in the interpersonal offline communication of youth groups is defined as the most immersed in the network culture. The ability to correctly interpret memes and the knowledge of new Internet trends is presented by the authors of the article as one of the conditions for successful communication of interlocutors in modern reality. In this regard, the Internet-meme is also seen as a part of universal culture. The scale of the practice of moving the meme from the network to offline communication is estimated using a survey among the youth of the Tomsk Oblast. Communicative problems, occurring while using references to Internet memes in communication are considered.