FEEDBACK IN THE STRATEGY OF CONTEMPORARY MEDIA
The feedback in the media is a worthy mediator between the informant and the consumer of the information. Therefore, it is hard to overestimate its social role, and particularly in the genre of investigative journalism. Since this genre of journalism involves a deep analysis of the activities of a particular object of the state structure with the emphasis on the negative aspects of this activity, which are proposed to be eliminated within certain deadlines. This is the fact that characterizes the feedback as an important social communication link, through which the reader, viewer, listener learns how situation has changed (and whether it has changed at all?) with regard to a particular object of investigative journalism. However, in modern mass media, it has fell out of the common information connecting thread between the consumer and the mass media. It should be stated that the mandatory headings like "The newspaper stated... What has been done?" have virtually disappeared, while the need for them in modern social conditions is indisputable. This is the subject of this article, the key component of which is the phrase feedback.