ABOUT CONFORMATION OF ORGANIZATIONAL CULTURE OF EDUCATIONAL INSTITUTE BY MASS-MEDIA
In this article are discussed problem of conformation of organizational culture of educational institute, are defined actuality of searching effective ways of conformation of organizational culture of educational institute. The problem of searching conceptual positions and connected with them tools and methods of task-oriented conformation of organizational culture of educational institute are gained the special actuality in condition of modernization of education in time when formed organizational culture provides effective function of educational institute and it subjects in changing society. The analyzing of pedagogic and scientific literature and educing of specifics of practice determination of that problem let us to denote the basic directions of conformation of organizational culture of educational institute. Mass-media of educational institute we choose as the tool of formulation reference points of specific model. By our opinion mass-media is method of conformation of organizational culture of educational institute and also the special media space where children with adults can organize real info-product and join the process of communication, but they are not only passive consumers of information. In the article the pedagogical potential of mass-media as method of conformation of organizational culture of educational institute is explained.