ORGANIZATIONAL CULTURE AND CULTURAL ORGANIZATION: THE FORMATION OF NEW SOCIAL SPACES
The article discusses the features of social systems in terms of their cultural manifestations. In particular, it is noted that the most social organization is a culture with a respective structure and cultural manifestations. Also, social organization is living within different cultural environments. An organization's culture is manifested through its mission, human relations, organizational culture, culture medium, the message the organization to external environment, cultural footprint of social organization. The article defines the notion of a cultural organization and indicated that the image of a cultural organization should strive to all organizations in the conditions of increasing competition and the growing importance of the economy of experiences. The human world consists of a set of relations, organizations and various values. Over the entire period of human history has been created and tested a number of different organizational forms of human coexistence and joint activities, starting from the community and the army and ending with corporations and virtual organizations. Culture as a basic sphere of human activity, which determines not only the principles of attitudes and behavior, but also the development of society, has the most significant influence on the formation and development of all forms of organization of human relations. Interpretation of social organization as a culture determines the emergence of new organizational forms. One such form is a cluster. Contemporary social organization should strive to become an essential element of the culture area, community or audience, which is manifested in the cultural formation of social organization, from the behaviors associated with its people, and helping to shape the image of the future, not only the organization but also all related cultural community. The paper also notes in particular the role and place of cultural organizations in modern Russian tourism sector as an industry, directly generating impressions and forming appropriate cultural community.