CHARACTERISTIC FEATURES OF BUSINESS CULTURES OF WEST AND EAST. THEIR INFLUENCE ON THE DEVELOPMENT OF BUSINESS CULTURE IN MODERN RUSSIA
The growth of Russian involvement in international projects makes actual the issues of interaction between different cultures at all levels of business - from individual working places to top-management. Knowledge of the polar features of cultures can navigate in situations of cross-cultural communication, optimize relationships with foreign community. The article compares two bipolar business cultures of East and West, as well as their influence on the formation of domestic style of business conduct. The necessary moments for successful formation of business culture in Russia are considered.