WORLD EXPERIENCE IN THE DEVELOPMENT STRATEGIES OF FOREIGN ECONOMIC ACTIVITY OF TRANSNATIONAL CORPORATIONS
At the present stage of development of economic relations, the transnational sector is rapidly developing. In such circumstances, companies strive to conduct foreign economic activity and enter international markets. The relevance of the article lies in a substantive examination of strategies for entering the international market of large companies known throughout the world. The aim of the study is to consider FEA strategies and identify their subsequent application on the example of Apple Inc., Toyota Motor Corp. and Alibaba Group. In the course of the study, the author comes to the conclusion that the choice of the foreign economic activity strategy of the studied companies was largely dependent on the availability of resources and external factors affecting the company. The study reflects the importance of choosing an international market entry strategy.