ACTUAL CHARACTERISTICS OF LINGVOKOMMUNIKATIVNY COMPETENCE FUTURE MANAGER IN THE SPHERE OF INFOBUSINESS
Infobusiness - new to a field of activity for future manager. Its fundamental difference - possibility of receiving profit on sale of information and knowledge. Development of Internet communication led to rapid growth of business processes and formation of a new profession - the manager in infobusiness. Features of infobusiness from the point of view of foreign-language training of future manager are presented. Information business is considered in broad and narrow understanding. Globality of structure of information business and a productive orientation of infobusiness is specified. Actual characteristics of future manager in the sphere of infobusiness are allocated: diversification of kinds of activity; polysubject context of communication; orientation of communication to growth of sale in target audience; dynamism, instability and informality of the used professional lexicon; intensive introduction of an English-speaking IT slang; continuous change and heterogeneity of client base; various readiness of subjects of infobusiness to communication and work in the Internet to the environment. The space of infobusiness changes character of a demand and knowledge of a foreign language of future manager, sets new reference points of modernization of process of training in language. The dynamic and multidimensional infokommunikation demands the valuable relation to foreign-language communication as possibilities of advance of a product of sale and own advance in future profession on the basis of development of quickly changing competences.