Organization culture as a problem of crosscultural management
This article deals with the organizational culture conceptualization in a complex, self-contradictory multiethnic and multicultural environment of its functioning in the context of globalization and transnational nature of modern business processes. Interaction of organizational cultures carriers who represent different ethnic groups has become one of the most important factors for effective cross-cultural management.Social and philosophical understanding of the phenomenon of organizational culture in the broad sense allows to consider it as a set of forms and methods of organizing people’s joint activities within a particular socio-cultural system. This is adopted, by the majority, philosophy and ideology of the organization management, assumptions, values, beliefs, expectations, standards and location that make the basis of interaction both within the organization and outside it. Organizational culture is not formed arbitrarily, but heavily influenced by ethno-national factor, as the national business culture traits due to the characteristic features of each people as far as the perception of time and space, the attitude to the truth, man, the nature of human activity are concerned. It is formed in a very specific natural and socio-cultural conditions that define the mentality of the people, the individual members of which become carriers of the organizational culture.One of the main features of the post-industrial society is the global economic space creation, that requires uniform methods and ways of managing human capital. It is this feature that is designed to provide the organizational culture as a result of many centuries experience of organizing economic activity. Moreover, the impact of globalization on the nature of organizational culture is twofold: on the one hand, globalization has contributed to the transformation of organizational culture, on the other - the very organizational culture acts as a factor of global processes.Being an integral part of the overall management concepts, cross-cultural management as the ability to manage a variety of relationships, culture, religion and habits of people in order to achieve the best results in business can be considered among the effective tools of organizational culture in the globalized economy. The formation of new consumption patterns, values and norms of interpersonal communication, the implementation of modern management techniques - all these serve the task of providing foreign or mixed cultural environment of consistent behavior to achieve organizational goals by understanding both national and corporate cultural differences and implementing appropriate action. Only the organizational culture that integrates the basic values of different cultures in the practice of management, combines the recognition of cultural differences in the organization global strategic priorities, can be efficient.