VALUES AND THEIR RANKING
The article examines the principles of ranking values. The author introduces the idea of the source of value attitude - the materialization of the corporal and spiritual efforts of a human being or efforts put to adopt things and ideas created by other people both for good cause and for evil purpose. The paper presents the typology of values in the form of social square box: people - things - signs - institutions, and the dependence of the rank of initial values on their production costs and the rank of secondary values on their consumption costs.