"The robber baron would like to sell a sweetshot": narrativization of the conceptual store in the aspect of cognitive-discursive modeling
The article deals with the narrative and linguistic organization of an online store. Various polycode texts are analyzed, with the help of which the promotion and sale of goods is carried out. An open, constantly expanding system of characters of the studied macro-narrative is demonstrated, which includes more than 20 elements. The characters of the narrative are investigated in accordance with their functions. The communicative situation is analyzed, which characterizes the interaction of the subject and the addressee in the direct functioning of the texts included in the macronarrative. The features of the thirdperson narrative are described. The linguistic functions of the Internet narrative are studied, among which the conative, phatic and poetic functions are recognized as the most pronounced. The specificity of superimposing a fairy tale narrative and a system of characters of a fairy tale on an advertising discourse is shown. The effectiveness of using fairy tale motifs to achieve the goal of selling designer clothes is shown.