DIGITAL ECONOMY`S INVESTMENT CHALLENGES
The peculiarities of the digital development processes of the world economy are analyzed. The global challenges of the development of the digital economy are outlined and their impact on the stability of the global financial system is determined. The influence of modern digital transformations of the world economic system on the directions and volumes of investment flows is investigated. The possibilities that create digital technologies in terms of attracting investment and realization of investment projects are analyzed. The increasing concentration of global investment88 ISSN 2311-3413 ▪ Економiка і Фiнанси ▪ Economics and Finance ▪ 2017 ▪ № 11models, which leads to the "digital gap" in global investments, is emphasized. The dynamics and directions of investments to the development of financial technologies are analyzed. The importance of investments in the context of implementation of the model of the digital economy is emphasized. The stages of diffusion of public utility from investing to the development of digital technologies are analyzed.