TRENDS OF THE TOURISM INDUSTRY IN ORENBURG REGION
In these modern conditions of regional economic development focuses on the organization and development of the tourism industry in the region. The tourism industry is important in the life of individuals and society, as it promotes interpersonal relationships have a profound positive effect on the harmonization of relations between peoples and nations. A feature of the tourism industry is the fact that it produced tourism services consumed in the place of its production. Thus, the state of cultural and historical heritage, natural environment largely determines the competitiveness and attractiveness of the tourism product separate territory. In this regard, the main objective of this study is to determine the conceptual apparatus and characteristics of the tourism industry in the region, identification of problems, the analysis of preconditions and factors of its development in the Orenburg region. The methods of system analysis, statistical methods for processing and collecting the information in the study are analyzed and presented materials and the statistics that determine the state and the main directions of development of the tourism industry in the Orenburg region. Based on the analysis identified the main trends of development of the tourism industry in the Orenburg region, which include: the presence of a regional tourism development program with clearly defined segments of development; the emergence of new large and medium-sized enterprises in the tourism industry (hotel companies, restaurants, bars, c. fes, tourist enterprises engaged in tour operator and travel agency activities); Amateur increase tourist flow in the directions of domestic tourism; increasing demands of visitors to the quality of service at the enterprises of the tourism industry; reorientation of potential consumers of the tourism product with the domestic foreign market.