A Base Model of Optimum Placing of Outdoor Advertizing in a City
The study aims to point out the problem of outdoor ad media plan creation. The essence of the problem, the author’s approach to outdoor media measurement and a possible mathematical model of outdoor advertising mediaplan optimization have been described. The study is based on field research kept by the author during 2011 in Yaroslavl city. The paper is addressed both to the researcher involved in marketing studies and advertising/marketing professionals.