MODELS OF DECISION MAKING IN FINANCIAL PLANNING OF INNOVATION PROJECTS
The theory of real options is used as a methodology for evaluating the effectiveness of investment projects under conditions of a high degree of uncertainty. By decomposing investment decisions at the stage, it is possible to structure various real options in an innovative project, allowing the project management to make flexible management decisions at each stage of the project based on the incoming information in the future. The article presents the criteria and decision- making models based on the analysis of the spread of profitability of invested capital and the growth rate taking into account the value of real options. The research results can be used to make decisions in the practice of financial analysis during the selection of options for the implementation of innovative projects.