STUDYING THE CONCEPT OF ECONOMIC SUSTAINABILITY AND THE MODERN SOLUTIONS FOR ITS ENSURING
The problem of finding ways to ensure the economic stability of industrial enterprises has remained relevant for many years due to its internal conflict between the need to stabilize the parameters of economic activity, on the one hand, and on the other hand, the need for an enterprise to leave a stable state in order to move to another qualitative and quantitative level of development. At the same time, there was no holistic methodological platform containing a procedure for finding ways to ensure the economic sustainability of enterprises in the face of ongoing changes in the external environment, which could offer a reasonable algorithm for this work from setting the task to obtaining practical results of its implementation. The well-known definitions of economic sustainability suggest that this category can be characterized by two dimensions: internal, which includes creation of conditions that can ensure an equilibrium state of the enterprise's economy, and external, which provides for the definition of business development directions in terms of its diversification and expansion. The internal dimension of economic sustainability characterizes the procedures for organizing key actions necessary for the functioning of the business, the composition of the main resources for creating and delivering value to the consumer, the range of the most important business partners, as well as the organizational culture and leadership style. Integrating the results of measures taken within the internal dimension of economic sustainability, the volume and structure of the enterprise's expenses. This article reveals the parameters of the second - external dimension, determined by modern trends in the demand for the results of production activities, under the influence of which the tasks of the enterprise are formed in terms of rethinking the composition of consumers, changing the content of key values, developing methods and channels for delivering values to consumers, establishing partnerships between suppliers and customers, as well as combinations of sources and ratios of revenue streams.