HUMAN BEING AS PROJECTION OF SPACIAL AND TEMPORARY CONNECTIONS: PROJECTIONS AND CHALLENGES OF SOCIAL-CULTURAL COMMUNICATION
The human being is involved to social interaction to try is realizing two ways of communication – in space and time as positions here and now. The process of identification and self-consciousness of person is determined mainly in this double-sector communicative model. As a result, each individual performs a kind of projection of the spaсial and temporary relations in the communicative system of culture. Cultural communication is a complicated and dramatic process of development of humanity. The authors see two vectors of human identification in this process – individualization and generalization. It is shown the effective means of new structuring of historical experiences and innovative practices are new technologies and multifunctional systems in the form of multimedia, multiplications, multiplex and other multi- communications. The new technologies not only allow us to solve effectively the urgent tasks on social transformation, but also they throw a challenge to contemporary society by means of the cultivating of digital consciousness, virtual values and new imitative environment.