COMPOSITIONAL ELEMENTS OF THE PRESENTATION ARTICLE AND THEIR PRAGMALINGUISTIC FEATURES
In this article we consider a presentation article as a new genre of PR-text. The focus is on the composition of the text of the designated genre. The main structural elements of the presentation articles and their pragmalinguistic features are identified and analyzed. The conclusions about the necessity of formation of each structural element depending on the target audience and in line with the overall goals and objectives of the text are made.