Operating strategy formation in Ukraine’s energy generating companies under the conditions of threats activation of the external environment
The problems and opportunities to ensure the efficiency of power generation enterprises in Ukraine in terms of military, political and macroeconomic instability. The attention that the result of the deterioration of the environment chronic problems of low profitability, lack of working capital and investment resources supplemented problems of reliability of fuel supply coal thermal power plants, significant changes in demand for fuel and energy resources, rapid and critical increase in the cost of fuel and energy, and sharp fluctuations in the energy system of the country. It is proved that these trends lead to the formation of stable preconditions increase the production costs of generation, limiting premise of ensuring strategic stability. The necessity of revision of the development policy of power generating companies, seeking opportunities to optimize their resource potential through a clear definition of operational priorities, the formation and implementation of the operating strategy.