CHAT BOT AS A MODERN DIGITAL TECHNOLOGY OF ADVERTISING COMMUNICATIONS AND BUSINESS PROMOTION
Chatbot is a modern technology that can take any business and its income to a new level. The bot acts logically, all its activity is thought out in advance, as well as the answers to visitors' questions. If configured correctly, the functionality of a chatbot can be enormous: it answers all typical questions and situations. Currently, a chatbot can replace a whole team of people, for example, call center employees, the department for receiving and processing applications, cashiers and sellers, as well as many other positions in any company. Such automation is not only a serious saving of the company's resources, but also an opportunity to increase sales and promote a brand. The purpose of this article is to analyze the use of a chatbot for business promotion. The validity and reliability of the research results are based on the use of general scientific methods (dialectics, analysis, synthesis, consistency, complexity). The article discusses the concept and functions of a chat bot, highlights the areas of activity in which the most effective application of this technology. The authors of the article highlighted the advantages and disadvantages inherent in chat bots, presented an algorithm for creating this technology for promoting business.