COGNITIVE DIMENSION OF SECURITY
The article is devoted to the analysis of the algocognitive culture, the new reality that humanity has already entered, but remains far from being understood. Today we can speak about dissolution of the concept of privacy: almost all actions of a person, including his daily trips, his social circle and values it shares, his correspondence and purchases are automatically observed, and completely transparent to information corporations. The problem of fake news has become insurmountable: their appearance into the information cascade converts in an event immediately, making later investigations and refutations almost obsolete. A «culture of cancellation» has emerged, within which a priori there is no criteria for good and evil, where it has become possible to «delete» from the information circulation any arrays of knowledge that do not meet the requirements of the self-proclaimed «new ethics», and to ostracize people associated with them. The author compares the current state of affairs with the era of the dominance of sophists in ancient Greece, when the truth was determined depending on the conjuncture, and finds relevant parallels. In this context, the author formulates the concept of «cognitive vulnerability»: the new reality makes possible control of the masses of people, setting not only their consumer, but also political behavior. The author defines network reality as an alternative system of socialization, where the «network» ontology and values turn out to be more competitive than real ones, and therefore de facto displace them. The latter becomes possible due to a kind of «splitting» of the personality, when the emotional reaction is de facto separated from the real goal-oriented activity, and connected with the virtual reality. Ruling algorithms in social networks are aimed at achieving this goal: for an example author turns to recent investigation by The Wall Street Journal regarding Facebook: the MSI algorithm used by the latter provokes disputes and splits on every occasion. De facto, this leads to a situation where American information corporations are moving towards the new quality of the actual owner of sovereignty over the consciousness of the external societies. This challenge has already been met by China: since September 1, 2021, Beijing had nationalized algorithms, and handed control over them to the Communist Party. The author analyzes the steps taken by China and comes to the conclusion that in case of success China will become not only an economic, but also an ideological alternative to America, thereby making a bid to restore a bipolar world political system.