THE ROLE ELEMENTS OF LANGUAGE CORRECTNESS AND ADEQUACY IN NEWS PRESENTATION
The subject of the study is a problem of language correctness and adequacy in presentation of news. In the paper various stages of the movement and transformation of news flow are examined in detail, special attention is paid to its characteristics such as reliability, adequate interpretation by the journalist, tactful presentation of material and assimilation of news material by the audience. To comply with these characteristics, it is very important to take into account linguistic correctness and adequacy in processing of information and further presentation in the form of a news stream. As a methodological basis of the research, method of theoretical analysis, the study of materials of scientific and periodicals. The novelty lies in the analysis of the problem of the adequacy of individual journalist’s knowledge of the actual reality, processing and presentation of the information received in an appropriate and correct form from the point of view of language means, an important problem has been raised and considered in the field of the effectiveness of the interaction of the material intermediary (text, audio or video message) with the target audience. Journalist in this process is very important: at present, a journalist can not only interpret the prevailing reality, events that have occurred in economics, politics, culture, based on general rules without relying on a strong subjective assessment, but also acts as a kind of filter through which information passes and acquires a certain value characteristic in the minds of the target audience as the correct information that given adequately and the right language means, avoiding different interpretations or double meaning. To submit real data about life facts or events, this task is laid in the basis of any work, and a complex of such works carries a larger task, the most objective and complete reflection of reality.