Market Provision of Development of Ore Mining and Processing Enterprises in Ukraine
The article conducts a complex analysis of the current state and prospects of development of the market of iron-ore products by indicators of demand, requirements to qualitative parameters of products, production capacities of enterprises, and planned projects on accumulation of volumes of production by leading world companies. It identifies positions of the domestic ore mining and processing enterprises in the world market of iron-ore products. It identifies main problems of their development in the context of branch tendencies, which lie in low technical and technological level of production and outsider positions by indicators of product quality. On the basis of the analysis it proves an objective necessity of realisation of the strategy of technological development, which establishes grounds for correcting marketing strategy of enterprises. It justifies that prerequisites of realisation of strategic directions of development of ore mining and processing enterprises are further re-orientation of export supplies from countries of Europe to the countries of South-Eastern Asia, which would allow preservation of the market share and accumulation of financial resources for realisation of innovation projects at domestic enterprises under conditions of growth of industrial demand in these markets and rather low requirements to product quality.