Market Segmentation through Differences in the Buyers’ Requirements to the Functional Product Completeness: Universal Methodology (Example of Software Products)
A universal method of optimal choice of the market niche is proposed; it provides the possibility of correct segmentation of the market according to the criterion of functional completeness of the goods. The method is based on the use of software-implemented original algorithms to assess the relationship of goods in the composition of the functions and step-by-step refinement of the results of ranking functions of potential buyers of goods. The applied usefulness of the algorithms is confirmed by their testing and software implementation.