STRATEGY OF CORPORATE IMAGE MANAGEMENT
The efficiency of an organization depends on various factors, one of which is the image of an organization. Creation and maintenance of corporate image can be attributed to management activities. In this article, the image is seen not only as a management tool, but also as a factor of influence in solving management problems of the organization as a whole. The urgency of the issue of formation and management of the image caused by growing demand of organizations to develop image management strategies.