Methodology for assessing the business culture of tourism services enterprises
The article reveals the main aspects of the formation of a culture of entrepreneurship in the field of tourism. A comprehensive study of the tourism industry was carried out based on data from the Center for Social Development, in which the main statistical information was systematized, a map of stakeholders was built that characterizes the key market participants. The advantages and disadvantages of existing theoretical approaches to assessing the effectiveness of entrepreneurial culture are summarized. The methodological approach to the integral assessment of the level of development of the entrepreneurial culture has been improved, which, unlike the existing ones, includes five indicators (adaptability, mission, interaction, involvement and coherence).