POSSIBILITIES OF USING ABC-ANALYSIS METHOD TO STUDY THE STRUCTURE OF THE ASSORTMENT OF SALES ENTERPRISES
The ABC analysis method has a wide scope. As a rule, ABC analysis is carried out on a single brand or on all product positions of a company. The article points out the advantages and disadvantages of the ABC-analysis method, its possible modifications and combinations with other methods. Using the example of PJSC «Gazprom Neft» the use of ABC analysis of the range of petroleum products is considered and recommendations on the formation of the company's product policy are given.