THE ROLE OF A NATIONAL ORIENTED APPROACH TO THE DEVELOPMENT OF ESG STANDARDS
The article deals with the application of the ESG approach in the face of sanctions pressure. The main components of the transition to sustainable development standards are identified: consumer ethics and the concept of ethical measurement of commodity value; ethical views of stakeholders of large investment funds; compliance with the values and long-term needs of the development of society as a guarantee of the absence of regulatory risks. It is shown that ESG ratings largely function on the basis of a reputational approach to investing, so specific non-financial indicators should meet the needs of potential investors. It is substantiated that under the conditions of total sanctions pressure, it is advisable to re-adjust the system of ESG standards in terms of social responsibility and corporate governance quality to national goals and objectives, making them a benchmark for domestic long-term investments.