DEVELOPMENT OF BUSINESS BASED ON FRANCHISING IN THE CONDITIONS OF MODERN DOMESTIC ECONOMICS
The success of the formation and development of small and medium-sized businesses in Russia depends not only on a competent legal framework and effective government support but also on the availability of a choice of different ways to create your own business. In the conditions of an acute shortage of financing, both core and working capital of enterprises in Russia, it is franchising that allows creating a growing business on fairly favorable terms. In the article attempts to identify the benefits of franchising as a promising type of business are identified