Experience in Modeling Associative Fields (Project “Multilingual Associative Thesaurus of Politeness”)
The article is devoted to modeling associative fields vezhlivaya (f) and vezhlivyy (m) (polite) based on the materials of the project “Multilingual associative thesaurus of politeness”. The relevance of the study is due to the need to identify the structure and content of the associative-verbal network of a native speaker, which is possible when referring to the data of a free associative experiment. The author considers the combination of stimulus-response as a speech action. The novelty of the research lies in the fact that the analysis of associative data is carried out based on the operational model of speech production of distributive activation, which makes it possible to explain the presence of various reactions in the structure of the associative field. When analyzing each speech action and operation, the principle of approaching the word as a unity of the acoustic image and concept is considered. This indissoluble unity is manifested in the simultaneous mechanism of speech actions of conceptualization and internal articulation. A comparative analysis of the associations of the respondents in the masculine and female groups based on the operational model of speech production of distributive activation made it possible to identify universal and gender-specific features in the structure and content of the analyzed associative fields. It is concluded that it is possible to use the speech production model developed by the author in modeling associative fields.