THE CONVERGENCE OF POLITICAL MEDIA
Social space covered by these or other media, becomes a media space. The media is saturated with different content. In that case, if the entity that generates the content is a political entity, the media segment can be called political media. In the media, there is a convergence of subjects of communication on several levels. At a basic level implemented model of a convergence of technical devices (gadgets) used for collecting and processing material. On the next level there is a convergence of professionalism on the convergent formats of content formation. Convergent content creates the preconditions for the interaction and interpenetration at the level of the system components of the media, which in turn determines the convergence of media in General. The next layer is the convergence layer of professionalism, where the interpenetration of competencies inherent in various types of professional activities. In a broad sense, convergence can be understood not only as the mutual influence of the phenomena, but also the convergence of technologies, blurring the boundaries between them, the merger. Mediaconvergence is also the merging of man with modern communication technology and information technology. Virtualization of media space occurs at the level of their own perception of the content of different subjects, blurring in this way their identity.