CONCEPTUAL ESSENCE OF THE FUNCTIONING OF EDUCATIONAL SERVICES LOCAL MARKET
The article considers social and economic prerequisites for the development of modern Russian education. The reasons for deformation of the traditional education system in a market economy are analyzed. The historical and economic roots of the Russian market of educational services are highlighted, as well as its place in the general educational structure of the country. The essence of the concepts of "paid educational services", "institutional education", "market of educational services" is explored. The role of the state in modernizing education is noted; systemic measures are defined that are adopted in the field of state educational policy for the further development of educational institutions of all types and forms of ownership. The peculiarity of the observed education crisis as an innate world phenomenon is stated. The results of the functioning of educational services local market on the example of educational institutions of Belgorod are presented. The market of educational services in Belgorod is distinguished by a wide variety of educational institutions of various levels of vocational training. For the given regional market high quality of training in educational institutions of a city, required scientific and pedagogical readiness of teaching staff is characteristic. The population of the city is characterized by exactingness to the quality of education, the willingness of families to invest money in the education of children, the belief that a good education will be a pledge of professional and official careers. Characteristic features of the education sphere of the city are: the opportunities for obtaining the desired education, the quality of educational services, the personal preparedness of teaching staff. More than 50 thousand students from different regions of the country study in the educational institutions of the city, of which about 40 % are from the Belgorod region. Approximately half of them are enrolled in full-time education, 75 percent of graduates of Belgorod schools enter the universities of the country and the city. Educational institutions of the city are oriented to different groups of entrants. There are certain disproportions in the training of required specialists and in the production of specialists in prestigious professions. Estimates have been made using the concept of necessary meeting the educational needs of citizens, taking into account the administrative-territorial and traditional features of the region.