Possibility of Using the Analytical CRM-Tools to Improve Implementation of the "Healthy Russia" Program
The article discusses the possibility of using analytical CRM-tools to solve the problem of increasing the impact of the use of funds in the implementation of the state program «Healthy Russia». Based on a comparison of analytical tools used by the Ministry of Health in implementing «Healthy Russia» program and the largest companies producing tobacco products, shows the advantage of the latter, which should encourage the leaders of the state program significantly intensify work in this direction. Typical goals and objectives of using analytical CRM in practice are concretized.