THE ROLE OF SOCIAL IDEAL IN THE MANAGEMENT OF SOCIAL DEVELOPMENT
The article states that modern political, economic and social challenges call for changes in the methods of social management. The formation of managerial methods has become relevant in the early stages of Russia's development. Yet, the question of the ways and methods of Russia’s unique development is most acute, since most of the generally accepted laws do not work in Russian realities, which is often attributed to the difference in mentality. The tradition of national management practice demonstrated a clear disregard for expert opinion, and managers encounter not only resistance from population while implementing such programs but also alternative tactics acting beyond the established rules. According to the authors, these initiatives often prove to be inefficient. The society tends to question expert community, discussing the possibility of the counter-elite emergence. Moreover, the idea that consumption is the main goal and at the same time it may not depend on returns in social production has stamped in modern public consciousness. The relevance of raising the question of social ideals in managing social processes may seem utopian first, a theorizing around philosophical concepts. In practice, though, the modern history of the Russian state provides a rich ground for finding confirmation of the hypothesis about the role of basic social values in the development of society.