SOME PROBLEMS OF CAR BRAND PROMOTION IN SOCIAL NETWORKS
The article discusses the concept of SMM and the relevance of its application in the automotive business, highlights the main stages of creating an effective strategy for brand promotion in social networks. A comparative analysis of the most popular Russian social networks from the point of view of the relevance of using a particular platform to promote an automobile brand is carried out the quantitative ratio of the audience of individual brands in social networks is determined.