CONTROLLING OF SCIENTIFIC ACTIVITY
Controlling of scientific activity is an important component of controlling of organizational and economic methods. Evaluation of productivity and effectiveness of scientific activity is carried out everywhere in universities and research organizations. The article provides a list of the main provisions of the developed new field of controlling - controlling of scientific activity. The author proves that the key indicator of the effectiveness of scientific activity is the number of citations. Common misconceptions related to the evaluation of the effectiveness of scientific activity are analyzed.