THE INFLUENCE OF DIFFERENT INTERPRETATION OF GENERIC WORDS ON THE EFFICIENCY OF PROGRAMS OF CORPORATE SOCIAL RESPONSIBILITY
In the article, the authors analyze terms and concepts taken from the English language that are most often used in the analysis of corporate social responsibility (CSR) of companies. The correct use and translation of terminology in business, financial and economic vocabulary is one of the most relevant, but insufficiently studied issues today. At the same time, distortion in the translation of terms leads to an incomplete, and at times fundamentally incorrect interpretation of the concepts themselves. The purpose of this study is to study the etymology and semantic content of terms borrowed from the English language in order to clarify and explain the essence of processes in the field of CSR, as well as assess the impact of incorrect or inaccurate interpretation on the effectiveness of CSR programs.