SOME BLOG FEATURES AS A GENRE OF JOURNALISM (ON THE EXAMPLE OF SOCIAL NETWORK "INSTAGRAM")
The relevance of the article is due to the rapid development of Internet communication and the emergence of new forms of journalism in this regard, which can be attributed to the genres of virtual communication. The Internet contributes to the formation of a new industry in genre studies - network genre studies. The article discusses the communicative space of blogs in the genre and stylistic aspects. Defining the boundaries of the blog genre within the framework of journalism is a difficult task due to its multifaceted nature and different approaches to the study. Nevertheless, such a genre exists, and the goal of the researcher is to characterize the blog as a journalism genre, using the criteria developed in network genre studies. Bloggers are active participants in the mass media process. Their popularity is due to the fact that they can freely express their own opinion, without looking back at the founder and not paying attention to the comments of the editor. Today, millions of people are interested in their opinions. For a long time in Russia, the attention of the audience was riveted to the blogging service of Live Journal online diaries. However, with the advent of social networks in the early 2000s, LiveJournal began to lose popularity because it could not offer such a quantity and variety of audiovisual content, as well as the convenience of an interface such as VKontakte, Twitter or Instagram. Analyzing the most popular blogs of the social network "Instagram", the authors of the study highlight the main style-forming feature of the blog genre - the author's "I". In addition, they conclude that the blog is distinguished by the unity of compositional elements - specification of the author, time of creation of the post, specification of the topic or event being discussed, assessment of the event, the author's arguments, and the presence of collective discussion (comments).