THE SEAMY SIDE OF SOCIAL REPUTATION OF A PERSONALITY
We considered the notion of “reputation of a personality” in the context of interdisciplinary scientific discourse. The theoretical analysis of reputation as a social and psychological phenomenon in the course of personal representations concepts of interaction “I - Another”. Reputation of a personality is determined as a cognitive and evaluative system of opinions about real, symbolic, personalized personalities of “Another”. Also reputation of a personality includes a steady set of cognitive designers and reflexive evaluations of this or that personality. Different types of reputation of a personality were exposed and the theoretical reflection analysis of social reputation of a person in the format of its content, functions, restrictions and impact on the formation of a personality identity, its development and self-evaluation, growth and self-determination was carried out.