ANALYSIS OF FUNCTIONAL-SEMANTIC SIGNIFICANCE OF ENGLISH VERBAL CONSTRUCTIONS IN THE TOURIST DISCOURSE
The article deals with the place of verbs in the implementation of communicative strategies in the English advertising and tourism discourse on the example of incentive strategy and its constituent tactics: call and reminders. The author comes to the conclusion that in the space of the English advertising and tourist text verbs contribute to the realization of the main goal of the discourse: the provision of persuasive influence in order to encourage the addressee of the advertising text to retaliatory action in the form of the acquisition of the advertised tourist product.