TOURISM AS А FACTOR OF SUSTAINABLE DEVELOPMENT OF THE REGION
In the article deals with the problem of development of tourist business in the Volgograd region. Currently, tourism is one of the important directions of economic recovery in the region. In the year 2014, despite the increase in the number of travel agencies, tourist flow declined in the Volgograd region. The main market segment providing tourism services in the area of busy microenterprises and individual entrepreneurs, in which there is a tendency to reduce the number of young employees. Comparative economic-statistical analysis of the main indicators of activity of travel agencies allowed to identify factors that affect the amounts of domestic and inbound tourist flow in the Volgograd region. Domestic tourism leadership among the regions most visited by tourists in the Volgograd region still belongs to the Krasnodar territory. Cost analysis of tourism product. Been an increase in the average cost of tour packages in Russia and other countries in comparison with the previous year. Analyzed revenue collective means of accommodation and the reasons for the decline, placed persons compared with last year. Consider the Organization in the region of sanatorium-and-health tourism. Identified constraints to the development of tourism in inland waterway transport. Proposed measures to revitalize tourist activities in the Volgograd region, including new types of tourism: rustic and scientific.