THE STUDY OF THE CURRENT APPROACHES TO FORMATION OF THE ASSORTMENT POLICY OF THE DOMESTIC PHARMACEUTICAL COMPANIES
The article summarizes the current approaches to formation of the assortment policy of the manufacturing pharmaceutical companies. The classification of methods of the assortment policy formationfor a manufacturing company has been carried out. The specific features of the assortment policy formation of the leading domestic pharmaceutical manufacturers have been analyzed. It has beendetermined that the combination of several assortment strategies in the company’s work promotes formation of the best assortment policy.