Anthroponymic formulas and etiquette appeal in the modern youth environment: a practical aspect
The article highlights the practical aspect of the functioning of the modern anthroponymic system among young people. The characteristic of the traditional naming system is given, modern trends are indicated and the results of a survey on this problem are given. The survey established the peculiarities of the functioning of modern anthroponymic formulas in the youth environment, which made it possible to compare the data obtained with observations in another type of discourse (namely, in the language of the media). In addition, the article raises the problem of etiquette treatment in an official and unofficial setting. Theoretical data on this issue are presented, as well as the results of a questionnaire survey of representatives of the youth subculture, which make it possible to assess the quality and variety of unofficial etiquette references. Data were obtained on the problem of official etiquette treatment in modern Russia, conclusions were drawn that the problem remains unsolved.