BUSINESS ACTIVITY OF BUILDING ENTERPRISES AS A FACTOR FOR EVALUATING THE COMPETITIVENESS OF RESOURCE POTENTIAL
The article reveals the peculiarities of the realization of the resource potential in competitive conditions of changes in the internal and external environment of a construction enterprise. The main components of the business activity of a construction enterprise are its resource provision, as well as at what stage of the business cycle it is located. The business cycle, describing periods of recovery or decline of the economy as a whole, influences the financial and economic activity of an enterprise, its competitiveness and is characterized by the dynamics of a number of factors. Objective assessment and provision of an appropriate (minimum necessary) level of competitiveness potential is the main strategic objective of any enterprise.