CONCEPTS OF PROFESSIONAL SKILLS IN MOTIVATED AND DEMOTIVATED ENTREPRENEURS IN THE SPHERE OF BEAUTY
The article presents the results of studying the psychological content of the demotivation phenomenon for entrepreneurs in the sphere of beauty. The author's model of motivational states provides the basis for researching the professional aspect of the concepts of activity. The study was conducted on entrepreneurs and graduates of the school of nail service. The sample included 105 people. It was found that entrepreneurship is performed by the bearers of all the four types of motivation - strongly motivated, poorly motivated, poorly demotivated and strongly demotivated. Differences were established in professional orientation and inclination to training entrepreneurs operating in the field of nail service in different motivational states. Motivated subjects tend to a highly specialized activity with a focus on modern and art technologies in strongly motivated people and classic technologies in poorly motivated people. Demotivate subjects reveal a wide range of professional interests. Poorly demotivated people use a lot of different skills and do not aspire to learning, which makes it possible to treat them as multi-skilled specialists. Strong demotivated people demonstrate a desire to learn different skills, but in their own work do not use them much, which is more typical with a focus on the organizational component of the business.