FORMAL ASSOCIATIONS AS A STIMULUS (ENGINE) OF TEXT PRODUCTION
The process of text production (speaking) includes the repetition of certain linguistic means already used by the speaker. This is most obvious in the case of the repetition of the word. Some types of phraseologized syntactic models (phrasemes) based on the word reduplication are analyzed. However, the speaker is also influenced by the sound (and letter) structure of the words already selected. The article provides numerous examples from Russian fiction and newspaper texts demonstrating the role of formal associations in the speaker's speech activity (лишний - личный, банк - банка, etc.). The conclusion is drawn about the varying degrees of awareness (controllability) of this process in the mind.