FINANCIAL-ECONOMIC ACTIVITY OF HIGHER EDUCATION INSTITUTION IN ITS COMPETITIVENESS ENSURING
The study relevance of the implementation of effective financial and economic activity in higher educational institutions as an integral part of its competitiveness ensuring was identified in the article. Directions for the competitiveness rise of higher education institutions were determined. The proposals for improving the efficiency of financial and economic activity in higher educational institutions were given by the author. In modern conditions the quality of educational services is a determining factor in the competitiveness of the institution. Competitiveness ensuring of the universities is possible through management optimization of financial-economic activity and efficient use of available financial, material and human resources.