CONCEPT TO THE FORMATION OF THE ECONOMIC POTENTIAL OF AN ENTREPRENEURIAL STRUCTURE
The work proposes the concept of strategic formation of the economic potential of an entrepreneurial structure, based on the synthesis of four concepts - the concept of strategic management, marketing, resource concept and the concept of personnel management, as well as on the author's conceptual models of the formation of the external and internal economic potential of the entrepreneurial structure, the composition of the elements of the economic potential of the microenvironment and macroenvironment is also determined.