IMPROVEMENT OF INNOVATIVE-INVESTMENT MANAGEMENT OF CONFECTIONERY ENTERPRISES OF KRASNODAR TERRITORY
The purpose of this study is to analyze the improvement of innovation and investment management as a regulatory tool in the enterprises of Krasnodar Region, whose activities are aimed at the production of confectionery products. We are considering the largest producer - OJSC Kuban Confectionery Plant. We have reviewed the methodological aspects in the field of improving innovation and investment management, correlated factors affecting the modern efficiency of innovation and investment management, and evaluated the effectiveness. In addition, issues related to production volumes, competitive environment and distribution channels for confectionery products have been worked out. The relevance of the topic is to evaluate the improvement of innovation and investment management plays a key position in production management. Proper investment management is the basis of innovative solutions and projects, ensures their effective implementation, and positive dynamics from the methods of their implementation. The subject of research is the innovation and investment activity of the confectionery enterprise in the region, which arises in the process of realizing its production potential. The scientific novelty of the research consists in the development of new recommendations for improving the innovation and investment management method at enterprises producing confectionery products, by analyzing and obtaining a positive effect from its activities, manifested in an increase in economic efficiency indicators.