Assortment Management of Russian Wholesale Company (on the Example of Pet Products Market)
The existing approaches to assortment management are destined more for retail companies and brand owners (vendors), however the wholesale business has its own specifics. The assortment management of the Russian wholesale company can be presented as a three-dimensional model on the one hand, which includes a rigid hierarchy of powers and responsibilities separation in decision-making at the following levels: corporate, business, functional, operational. On the other hand, as the process consisting of 5 main stages: analysis of the assortment (its accordance to the market situation), making changes, promotion of the new assortment to the market, monitoring and evaluation of the results. The assortment of the wholesale company should be coordinated with the company’s strategy, including achievement of planned financial indicators, match to the company’s logistics capabilities, satisfy the requirements of professional and end consumers. Since the assortment of a wholesale company is its product, the issue of making quality management decisions when it is formed refers to the key factors affecting the results of the enterprise’s activities.