Evaluating the efficiency of the development strategy of a transport forwarding company
For the successful operation of the transport and forwarding company should form its development strategy aimed at strengthening the competitive position. At the same time, the choice of the choice of such alternative development options is based on the maximum satisfaction of the needs of service buyers (clients). Recently, customer requirements are focused on ensuring the operation of the fuel and energy complex according to the “single window” principle, which presupposes organizing the company's work as a multimodal operator, and requires taking into account the criteria according to which customers evaluate the benefits of concluded contracts for transportation and forwarding services.