Criteria and Indicators for Determining the Most Effective Approach to Entrepreneurial Activities
The article has presented a methodology for establishing a system of indicators that would determine the most effective approach for promoting entrepreneurial activities. The critique maintains that the methodology could be divided into two important sectors: the first would calculate the integral efficiency indicator and, subsequently, factor analysis; and the second would reveal a system of indicators for activity areas on the basis of a selected strategy. The document, at this stage, observes the business-related fields that play a role in corporate policymaking: marketing, operations and financial. These fields, the report states, function as systematic enterprise elements. The blueprint has, in conclusion, proposed an integral effectiveness indicator that would calculate the sustained growth of businesses. The indicator also would handle internal organizational factors and external marketing prospects.