The essence of retail trade turnover as innovation indicator of trading activity strategic analysis
Purpose of work. Analysis of retail trade turnover as an important social and economic indicator. Materials and methods. Content, objectives, indicators, classification of factors, the decrease in value of goods and labor factors influencing the retail trade turnover are considered. Result. The volume of retail trade turnover is affected by each of the algebraic components of commodity balance. The increase of the initial resources and delivery of goods has a positive influence on the amount of goods sale, the decrease inretirement of other types of goods; reduction of the final stocks of goods positively affect the amount of the sale, while theirincrease hasnegative influence on the amount of retail trade turnover forthis period. Conclusion. The results of factor analysis serve as aneconomic basis forpreparation and adoption of the mobilization scenario aimed at selecting the most rational ways ofcreating necessary incentives for sustainable development of modern commercial business.