CINEMA LANGUAGE PHILOSOPHY IN THE CONTEXT OF STRUCTURALIST AND POSTSTRUCTURALIST SEMIOTICS
The article is devoted to key problems of the philosophy of cinema language and ways of solving them, as they are defined in the semiotics of structuralism and poststructuralism. The authors consider the features of philosophy of language and its transformation in the philosophical discourse of the twentieth century. Semiotics plays a special role in the development of language philosophy. Applying the methods of semiotics allows us to move from the study of verbal language to non-verbal and multimodal forms of semiosis. Cinema language is a representative environment for modern problems of language philosophy. In this context, the cinema language theories of Christian Metz, Umberto Eco and Gilles Deleuze are considered. As a result, the authors come to the conclusion that the concepts, developed in these theories, serve as a basis for building a theoretical model of cinema language.