About some problems of mass-media language
Complicating the language of media further separates a professional journalist from his audience, the gap between the competence of speaker and listener. Language of mass media became a product of market relations, is experiencing pressure from political and economic trends. Today the media bears a special civil liability connected with the fulfillment of the mission on education, training and the development of a personality. The journalist must not only find its audience, but also to prepare it for what and how he is going to tell it. Today two discourse, entertainment informational and public informational, are facing.