Improving the competitiveness of hospitality enterprises
This article discusses various aspects of improving the competitiveness of hospitality enterprises. The concept of "competitiveness" is analyzed, the most popular integral method of its assessment is described, its internal and external factors are identified, their characteristics are given. The company's competitive advantages and strategies used for their formation, as well as their sustainability criteria are described. The authors determine the specifics of the competitiveness of hospitality enterprises and point to three main directions of its improvement - this is the growth of the quality of services provided, the level of innovation and image. At the same time, the main role is given to the professionalism of staff and the culture of customer service. Thus, the authors conclude that the internal environment is a decisive factor in ensuring the high competitiveness of hospitality enterprises.