Branding of children’s tourism as an innovative component of the sustainable development of the destination
There is a certain pattern and sequence between the brand of children's tourism, which is recognized as an innovative component of the sustainable development of resort destinations offering children's recreation in the Krasnodar Territory, and the level of their tourist attractiveness. The article gives suggestions for the development of children's tourism destinations, presents the branding of children's tourism as an innovative component of the sustainable development of the destination in the Krasnodar Territory.