Prinipal directions of formation of information flows in indusrtial enterprises in a globalizing commodity markets
The current level of application of information and communication technologies in the context of globalization of commodity markets has been investigated. The factors and structure of information and communication flows in management and marketing activities of industrial enterprises were examined. It has been determined what role should be given to a marketing department in the organization of information flows across the enterprise. The modern level of application of information and communication technologies in a globalizing commodity markets was analyzed. Principal directions of formation of information flows in an industrial enterprise have been highlighted and the requirements for their creation have beenset. The advantages of applying information and communication technologies in industrial and consumer markets have been singled out.