INNOVATION POTENTIAL OF THE PENZA REGION
The innovative activities of a region by example of the Penza region are analyzed. The heads of small innovative student enterprises, the residents of business incubators and a Technopark, as well as the lecturers and professors of the Penza State University and the Technopark executives have been interviewed. Having compared the survey results with the total data on the Penza region, the key factors affecting the innovative development of the region have been identified. The study results demonstrate a high innovation potential of the Penza region.