Anti-crisis business communications in the context of the new "sanctions reality"
He article is devoted to the study of anti-crisis communications aimed at minimizing the damage caused by the Collective West against the sanctions of Russia and many large Russian companies. The problems of the effectiveness of the applied sanctions are considered. The purpose of this article is to study the role and importance of anti-crisis communications in the anti-crisis management system, as well as issues of optimizing communications under sanctions. Crisis situations in the economic sphere can be caused not only by external influences on the business, but also arise within the company due to incorrect decision-making. To ensure that these problems do not lead to an economic catastrophe, among other measures, an effective and well-thought-out communication strategy and effective practice and communication technology in crisis situations are needed. With the right strategy, the company can overcome many obstacles and survive the crisis with minimal damage.