Special event in the informational noise of the socio-cultural context
Special events, despite the fact that they are one of the most ancient technologies for the formation of a public communication space, in the modern conditions of the information society have not lost their relevance and effectiveness in solving a wide range of problems. The generation of new realities, the management of socio-cultural processes, the formation of a responsible social partnership in modern conditions is difficult to imagine without the formation of companies from special events. In connection with the realization of the effectiveness of special events in the sociocultural political, scientific and business spheres, their number has increased, the market for the provision of event services has become highly competitive. The article presents a study of information noise in relation to the news potential of special events, shows the dependence of the internal content of a special event on the socio-cultural context, considers the concept of an information explosion when crossing the semantic field. This concept has a great potential for attracting the attention of target audiences, solving a wide range of tasks related to event management and marketing of special events in the process of creating effective communication promotion of basic subjects, branding and more.