Theoretical aspects of competitive sustainability of tourist business enterprises
The subject of the study is the theoretical basis of competitiveness of tourist enterprises. The purpose of the study is to clarify the concept of "competitiveness" by distinguishing its essential characteristics. Research methods. In this work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The article outlines the essential characteristics of the concept of competitiveness. The components of competitive development are outlined, namely: "competitive advantage - competitiveness". Conclusions. The study of the categories - components of competitive development "competitive advantage - competitiveness" allows us to find out its homogeneity (uniformity in its essence), whose components build a hierarchy: from formation (competitiveness), its realization (competitiveness) to the possibility of retaining the achieved results (competitive stability). The competitive stability of the enterprise in its essence characterizes the ability of the enterprise to function effectively over a long period of time in conditions of severe competition under the influence of factors of the external and internal environment, both negative and positive. The competitive stability of the enterprise must be considered, taking into account the features, areas and branches of its functioning.