TELEVISION AND SPORTS
In the summer of 2018, Russia hosted a significant event-the championship football world. Its popularization was primarily engaged in television, which has a wealth of experience in such events. Who received the rights to broadcast, to what extent, how much they cost, how has changed television viewing in this period, what the ratings were from broadcasts, how does this affect the popularization of sports, given the historical experience that showed the financial report on the study of the impact of the world Cup football FIFA 2018 in Russia, is considered in this article.