IMPACT OF INTERNET MEMES ON FORMATION OF PUBLIC OPINION: THEORETICAL ASPECT
The article deals with the Internet meme as the most popular unit in Internet communication. The effect of a meme on Internet users is considered. The focus on the Internet memes is relevant due to their widespread prevalence in the virtual space and insufficient knowledge of their impact on recipients. The main features of an Internet meme are singled out. The prospects for further research are accounted for by the globalization of this phenomenon and a wide audience coverage. The further study of the Internet memes seems perspective if they are considered in the context of Internet communities and groups.