DETERMINATION OF APPROACHES TO THE STUDY OF TECHNOLOGICAL ENTREPRENEURSHIP
The article considers the institutional approach from the perspective of a new institution - technological entrepreneurship - and its development. It describes the influence of technologies on the existing business models in entrepreneurship. The article designates company’s growth zones while transiting to the digital economy and draws conclusions about the impact of technological entrepreneurship on the business models. The difficulties arising in the practical application of this concept are reflected in the article.