Innovation Activity as the Factor of International IT Companies Success
Article specifies key terms of commercial success development of international IT companies: opportunity to continuous creation and implementation of innovation and efficient marketing. Article studies particularities of international IT-market which allow to change momentary the market forces distribution, change the leader company, life cycle reduction of successful products and their complete disappearance from market. Article analyzes methods of research and development organization and product development that increase business continuity in specific market conditions, and factors making IT industry attractive to investments.