INTEGRATION AND POSSIBILITIES OF ECONOMIC DEVELOPMENT OF MARKET MARKETS: YURINSKIY DISTRICT OF MARIE EL REPUBLIC
The article explores the possibilities of social and economic development of markets by creating «points of growth», based on the principle of integration. As an example, the integration of enterprises is considered using the example of the Yurinsky district of the Republic of Mari El. The aim of the work is to identify the unused potential of the meso-economic level of the Republic of Mari El and the possibilities of its use. In the process of the study, the following tasks are planned: the identification of unique features of the Yurinsky district by means of the methodology for identifying the weak and strong sides of the territory, and also the analysis of opportunities and threats from the external environment. As a result of the SWOT-analysis of the opportunities for the integration development of the Yurinsky District, the following strategies were considered: intensive growth, diversification, integration, and defensive strategy. Within the framework of the considered strategies, measures are proposed for the creation of industrial, forestry, and tourist-recreational clusters, involving an increase in financial flows, output, budget allocations and an increase in the number of jobs. Involving the enterprises of the Yurinsky district into integration chains for the production and marketing of new products, the creation of new industries, should lead to an increase in the level of social and economic development of the markets of the meso-economic level of the Republic of Mari El.