New Normal or Economic Backwardness
The article reveals the content of today’s popular concept of “new normal.” The history of the concept is briefly reflected. The authors who made it popular in Russia on the political arena are given. The concept of new neutrality, which appeared against the background of the concept of new normality, has been revealed. The connection of the new normality with the economic growth of the Russian regions is shown. The author emphasizes that the constant use of the term “new normality” can become an economic threat. The problem of economic backwardness as a phenomenon of self-perception has been raised. The author has attempted to address the phenomenon in the context of institutional theory. The question of the need to offset the institution of economic backwardness was raised.