FINANCIAL ASPECTS OF EVALUATING THE COMPANY’S COMPETITIVENESS AND PERFORMANCE OF MANAGERS
Today it’s accepted to measure a level of competitiveness by a number of indicators which are based on the combination of provisions of the competitive theory. As a rule, they generally reflect a company’s market position and characterize its ability to meet customer needs (for example, a market share, a level of loyal customers, a share of innovative products, etc.). At the same time, the competitive theory doesn’t consider measuring instruments the company’s operating results on the basis of an average market price of used resources as indicators characterizing the level of competitiveness. Such indicators are defined in economics. First of all, they include marginal revenue and economic profit. The problem of introducing these indicators to companies is hampered either by a lack of understanding of the need for their use or a lack of simple models for their calculation. The authors have developed and implemented techniques of calculating these indicators in the system of management accounting. The research aim is to reveal the method of calculation of economic profit and interpretation of this indicator in terms of the company’s competitiveness and managers’ performance evaluation, developed and tested by the authors.