Development of Electronic Retail in Russia
The article considers the problems and prospects of development of e-Commerce in Russia, given the notion of categories: e-Commerce, e-retailing, examines its advantages and disadvantages, and analyzed information about the volume of e-Commerce market, the amount, and the profile of actual purchases by Russian online consumers. It is concluded that the retail chains continue to develop the economic space of the Internet, as one of the development models they use convergence. It is noted that due to the development of global information technology organizations have the possibility for more convenient data collection about consumers, their needs, desires, and preferences.