THE CHANGE OF INTERNATIONAL AVIATION ALLIANCES ROLE ON THE INTERNATIONAL AIR TRANSPORTATION MARKET AND FUTURE PERSPECTIVE OF THE RUSSIAN AIRLINE COMPANIES
Nowadays, the process of changing the role of the global aviation alliance on the international air transportation market attracts the attention not only the international airline companies, but also the Russian air carriers. It is proved in this article, that the participation of the Russian air carrier in the alliance and the agreements about the marketing partnership with the world-famous airline company is increasing not only the recognition of the Russian brand abroad, but also gives the opportunity to get access to the foreign clients. The special attention in the article is paid to the fact that when joining the alliance Russian airlines are getting number of additional benefits, enhancing their competitiveness on the global airline market.