METHODS OF COMPARATIVE ANALYSIS OF INVESTMENT ATTRACTIVENESS OF ORGANIZATIONS
The methods of comparing the organizations in terms of their investment attractiveness in order to choose the best alternative have been developed. The main external and internal factors of the organization's investment attractiveness are selected as the stages of the methodology. Evaluation criteria are defined for each factor, depending on the compliance with which the factor score is determined. To assess the level of investment attractiveness of the country it is proposed to use the Global Attractiveness Index (GAI). The index allows to divide the countries into groups with high attractiveness, medium-high level of attractiveness, medium-low level and low level of attractiveness. In the methodology, the score depends on the group to which the country is assigned according to the GAI index. The assessment of the investment attractiveness of the region is carried out according to the integral indicator of investment attractiveness of the regions, which is calculated by the Expert RA agency. The regions are divided into three groups of investment attractiveness: A, B, C. The score of this factor depends on the group to which the region is assigned. It is proposed to assess the financial well-being of the organization based on the analysis of indicators of financial stability, liquidity, profitability, probability of bankruptcy. The degree of compliance with the standards will determine the score of the factor. The score of the investment experience factor is stipulated by the assessment of the organization’s investments during its operation, their size and effectiveness. It is proposed to evaluate the attitude of the market to the enterprise in accordance with the dynamics of indicators (applying the Golden Rule of Economics). The listed factors are proposed to be considered through the prism of the investor’s goals: minimizing country risks, financial feasibility of projects and dynamic development of the organization. The weight of the factors depends on the choice of the goal. The sum of the products of each factor score on its weight determines the value of the indicator of the organization investment attractiveness, according to which it is possible to compare various alternatives to the investor’s investments, as well as to evaluate the dynamics of the attractiveness of an individual object over time.