Some problems of journalism functions transformation
Transformation processes of the mass media functions have a historical aspect: journalism is the reflection of the environment where it is born and operates. On modern stages of development the changes in functioning of the press are mostly defined by the polysubjectiveness of information activity. Under the conditions of market relations marketing functions are actively breaking into the system of traditional functions of the press. The problem of journalism functions transformation is not only the problem of the mass media, but also of the society itself.