Relations between producers and consumers in the goods market
The main subjects of the market, as the place of any transaction, are producers (sellers) and consumers (buyers). They form the parameters of the transaction: the price, the volume of goods (services), other conditions for its conclusion, which cannot be foreseen exactly. The problem of relations between producers and consumers is being updated, which requires consideration of the cooperation of producers in order to “capture” the market against the backdrop of the development of competition as the main driving force for the transformation of the market itself. On the one hand, the market is subject to dynamic development, on the other hand, it experiences problems that inevitably lead to a slowdown in progress. One of the key interdependencies in economic theory are the laws of supply and demand. Interacting, the buyer and the seller form a system of market relations, which is characterized by the possibility of choice and competition. The process of coordinating interests between these subjects can be considered as a rivalry, in which the seller's goal is to maximize profits, and the consumer's goal is to satisfy needs through a paid product (service). The role of the state is unconditional and necessary, which creates the conditions for economic activity, that is, the “rules of the game” in the form of traditional and indirect instruments of macroeconomic regulation, adjusted in order to maintain relative freedom and efficiency of the market, and to intensify entrepreneurial activity in structurally important and socially significant areas.