CROSS-BORDER COOPERATION BETWEEN RUSSIA AND KAZAKHSTAN: JOURNALIST ASPECT
The article is devoted to the interaction of journalists in Russia and Kazakhstan organizations in the framework of cross-border cooperation between the two countries, explores the role of public diplomacy in the modern world, analyzes the aspects of “soft power” of the Russian Federation in its relations with other states, the question of the relation of the state to the current practices of folk (public) diplomacy. The development of bilateral relations in recent decades has shown the growing role of the People's (public) diplomacy in the fate of nations and peoples. “Soft power”, according to the authors, has a significant impact on international relations. Scenario analysis collapse of the USSR and Ukrainian events reveals the most important instruments of “soft power”. The authors raise questions: What the world has to offer Russian as an instrument of so-called “soft power”, on what the target audience is Russian project “soft power” in the most efficient and cost-effective and try to answer them? It is noted that the national (public) diplomacy is the most important strategic resource, the most justifiable and effective remedy in the present conditions to overcome the serious consequences of the geopolitical and social catastrophe that Russia experienced in the late XX - beginning of the XXI century. The media, journalism is an effective instrument of “soft power”. Authors concrete examples show its effectiveness within the framework of cross-border cooperation between Russia and Kazakhstan.