ENTERPRISE PLANNING IN A MARKET-BASED MANAGEMENT SYSTEM OF THE INNOVATION TYPE
The article presents a brief overview of the methodological aspects of planning at the enterprise in the conditions of a market management system. The possibility and necessity of using planning, as well as planning factors due to the competitive environment are explained. The main classifications of approaches to planning are considered. The features of methodological and functional management principles of planning at the enterprise are revealed. A brief description of the forms of planning (strategic, tactical, operational planning) and their corresponding planning methods (matrix, graphical, computational and analytical, regulatory and balance) is presented.