SOCIAL HUMANITIES AS A TOOL FOR THE TRANSFORMATION OF SOCIETY
Modern social humanities going back to the ideas of humanism and pluralism are an element of the social political system and its ideological apologist. Reproduction of this system takes place with the help of the mechanisms of forming a consumer personality model, the main tool of which are the social humanitarian sciences. By proclaiming a human the highest value, humanism determined the primacy of his/her biological essence and the secondary character of the social and spiritual essences. Thus, giving the freedom from social, religious spiritual alienation, humanism and liberalism have led a human to material biological alienation. The economic sphere has become dominant in a society, material profit being the basic criterion of social efficiency. Social relations have lost their moral ethical foundation and started forming according to the market principles. Society has embarked on the technogenic development path where human acts as a biorobot serving the technical equipment and deprived of spiritual beginning.