FEATURES OF HR-BRAND PROMOTION IN SOCIAL MEDIA
The article is devoted to the features of HR-brand promotion in social media. The authors argue that the time of crisis is the best time to tackle the problem of development and promotion of a HR-brand because in this period the employees’ trust in the company is needed as twice as usual. The methods of the study are as follows: the analysis of research literature, methods of the theory of management and the theory of organization. It is concluded that the importance of the internal brand of the company as an employer has considerably grown in recent years.