STRATEGIC ANALYSIS OF INTERNAL FACTORS IN THE TRUCK INDUSTRY ENTERPRISE IN DIGITAL TRANSFORMATION OF THE ECONOMY
The article considers the strategic analysis of internal factors of truck industry enterprises in the conditions of ongoing digitalization of the economy. The internal environment of the enterprise is represented as its potential, the value of the potential of enterprises for the formation, retention and increment of a stable competitive advantage according to the resource-oriented approach is shown. It also shows the composition of the potential of enterprises and the role of the components of static and dynamic potentials