TRANSFORMATION OF TYPOLOGICAL CHARACTERISTICS OF A LOCAL PUBLICATION AT THE PRESENT STAGE
This study of the local publication, illustrating changes in the typological characteristics of modern mass media, is based on the material of two media platforms belonging to a single publishing house: the socio-political city newspaper " At Your service "("KVU") and the information portal "KVU.SU", conducted using content, typological and comparative analysis. The purpose of the study is to determine the essential typological features of the online version of the publication and the most accentuated manifestations of updating or correcting the classic typological features of the print media under the influence of modern processes in communication.