Doublespeak" and "Unspeak" as Types of Euphemisms
The main emphasis of this article falls on such language phenomena as "doublespeak" and "unspeak". "Doublespeak" (or "doubletalk") - is a term prompted by G. Orewell's novel "1984", whereas "unspeak" is a new unfamiliar term coined by S. Poole. The current interest in the mentioned linguistic units lies in the fact that both are considered to be euphemisms. From the very start, the article outlines the origin of the phenomenon "doublespeak" as well as its fields of application. According to W. Lutz, "dou <sub></sub> <sub></sub>.Лингвистические науки blespeak" can be divided into the following 4 groups: 1) euphemism; 2) jargon; 3) gobbledygook or bureaucratese; 4) inflated language. Each group is provided with an example for better understanding. Further, the attention is confined to the analysis and the outline of the peculiarities of "unspeak". This kind of euphemisms arouses special interest and is significantly relevant due to the fact, that by way of example the names of certain military operations are being discussed. Thus, on the basis of the work carried out, the following conclusion can be made: the analyzed phenomena can be called synonymic socio-political euphemisms.