RHYTHM AS AN EXPRESSIVE TEXT FORMING ELEMENT OF A POLITICAL LEADER’S TELEVISED ADDRESS
The article examines the rhythmic features of the texts of New Year's addresses of N. Sarkozy, F. Hollande, E. Macron. Rhythm is an important component of the text that forms its integrity. With the help of rhythmic means, the author realizes the subtext content, thus exerting a non-verbal influence on the perception of the text. The paper analyzes the texts of speeches, describes the means of rhythmization at different language levels, and also presents a quantitative comparison of the indicators of the rhythm of the text. This involved comparing the three texts based on the parameters of their rhythmization, identified using the Prose Rhythm Detector application. The quantitative comparison of the cases of rhythmization in texts at the syntactic, lexical and phonetic levels made it possible to calculate the individual index of rhythmization of New Year's addresses of French presidents and thereby parameterize the idiostyle of each of them in a rhythmic aspect. The rhythmization of the speech of French presidents is most clearly found at the phonetic level, which means it belongs to hidden, perhaps even suggestive means of influencing the recipient. At the same time, speech can explicitly show signs of rhythmization at the lexical and syntactic level, generally forming a recognizable idiostyle of a particular political leader.