CULTURAL RELEVANCE OF LANGUAGE AND TRANSLATION
The cultural aspect of the translation is being reviewed. The importance of the concept cultural relevance in translation is being proved. This term concerns not only separate language and speech units, but also applied to different languages due to their culturological status. In connection with the institutional approach, the terms the Russian language and the language of Russia are distinguished. The Russian language is presented as an essential tool of communication. The language of cultural and business contacts appears to be the language of Russia. The latter shall be understood not only as a cultural institute (“the house of existence”), but also as an ideological institution (“the state”) with its established legal institutions. The significance of the language material detection while translating is proved by the unacceptability of simulation of culturally heavy elements in the original language by their translation alternatives. In this connection, the terms translation and transmission are distinguished. Immanent and transcendent reality of language as a state institution excludes the possibility of translation (“untranslatability”), but allows transcription (“rephrasing”) or transmission of sense.