Using Sites as a Tool of Interactive Marketing for the Touristic Companies of Samara
The paper studies sites as interactive marketing tools for touristic companies in Samara. This is achieved through discussing the sites' features affecting the effectiveness of interactive marketing: the possibilities of using the ISQ consulting, booking tourist services, the site's download speed, information and design. The study draws conclusions about the fact that the tourist firms of Samara do not actively use the interactive marketing tools that are implemented through the site.