FORMATION OF CORPORATE CULTURE IN A RURAL CLUB INSTITUTION (USING THE EXAMPLE OF THE VIKULOVSKY DISTRICT HOUSE OF CULTURE)
The article considers corporate culture in the institution of sociocultural profile. Currently, given the variability of the business environment, constant communication with consumers, partners and employees in the field of culture is gaining a special role. In interaction with the latter, there is a need to form a single system of values, certain rules; all together, this is a corporate culture. Corporate culture is the foundation in communication with colleagues. It is what contributes to meeting all the needs of staff and the organization itself, from social to economic ones.