RESEARCH ON THE DEMAND FOR TOURIST SERVICES IN THE SERGIEV POSAD DISTRICT
The article deals with the tourist potential of the Sergiev Posad district. The historical summary is presented and the cultural value of the district and the objects located in it is justified. A study of the main types of tourism in the district and the need for their integrated development was conducted. A comprehensive analysis of tourist preferences, the frequency of visits to the district, the time of stay of tourists, justifying the peculiarities of the demand for travel in this district, is proposed. Conclusions on the study are made and recommendations on the formation of a tourist product are given.