NATIONAL AND CULTURAL FEATURES OF CHINESE BUSINESS ETIQUETTE
In recent decades, the world has lived in an era of globalization. Societies and nations are getting closer to each other in many areas, primarily economic. To bridge the gap in ideology, politics, race, religion and ethnicity and improve mutual understanding for promoting business to another country, it is necessary to attach greater importance to the success of intercultural communication, which manifests itself in the understanding of the norms and customs of countries and peoples. The article examines the national and cultural features of business etiquette in the PRC. Business forums dedicated to the rules of conduct in the business environment of the People's Republic of China were used as the research material. The analysis showed that at the present time in business etiquette they follow the principles set forth in the Confucian teachings.