PROMOTION TECHNOLOGIES IN SOCIAL MEDIA
This article concerns an information space of social media. The advance of technology has led to the development of interactivity; and mass media and modern brands need to have a dialogue with their audience and take into consideration their preferences. A former passive customer is becoming a content producer now and is having an opportunity to influence on the image and form of any given information. The author has taken a project on TV channel as an example and investigates the ways of conducting the analysis of existing communicative and cognitive schemes. The article also analyses how a message is formed which has a goal to change the perception of information or to prepare a customer to the release of a new product, service or political view.