THE COMPETITIVENESS OF INSTITUTIONS OF HIGHER EDUCATION IN THE EDUCATIONAL MARKET: METHODOLOGICAL APPROACH TO ASSESSMENT
In the article the authors proposed principles and original methodology for assessing the competitiveness of organizations in the market of educational services of higher education. The essence of the methodology reflects the peculiarities of the sphere of higher education, involves the comparison of the values ​​of particular indicators and the calculation of a generalizing indicator of competitiveness. Simplicity and universality of the methodology allows it to be applied to any educational organization of higher education. Particular competitiveness indicators, systematized by the authors, despite their vastness, are easily analyzed, since they are standard for universities and are published in open access on a regular basis. A feature of the proposed indicators is the possibility of assessing the competitiveness of universities at the international level and within the national system of higher education. The proposed holistic approach makes it possible to comprehensively assess the competitiveness of educational institutions of higher education and can serve as the basis for the formation of a national university rating.