THE CHANGES IN THE BANKS’ BUSINESS MODELS UNDER THE INFLUENCE OF PAYMENT SERVICE DIRECTIVE 2
The article analyzes the main provisions of Directive (EU) № 2015/2366 of the European Parliament and of the Council on payment services in the internal market, as well as key prerequisites for its appearance, as well as the legal requirements for payment services that were relevant before the implementation of Directive (EU) № 2015/2366. The state of the payment services market and e-commerce, the composition of its subjects, as well as the main prerequisites for the emergence of Directive (EU) №2015/2366 - the dynamics of changes in the volume of the e-commerce market, as well as the emergence of technological innovations outside the regulatory field, and the lack of regulatory methodology in areas of security operations with new intermediaries in the market of payment services. The payment services market of the European Union participants’ scheme of interactions is described, taking into account the updated structure of its subjects. Special attention is paid to the security of user data while providing the infrastructure for making payment transactions. Three possible business models are offered for banks in a highly competitive environment formed by eliminating barriers to the activities of companies in the financial and technological sector in the domestic payment services market of the European Union: “integrator”, “innovator” and “digital platform”. For each of the business models articulated key advantages and disadvantages.