AESTHETIC PARADIGM IN A TRANSITIVE WORLD
The role of culture in harmonizing emotional experience of personal being in time and space of the modern world is considered. The concept of socio-psychological transitivity is disclosed. The role of the aesthetic paradigm is analyzed; it is shown that its functions are related to the stabilization of the picture of the human world, the crystallization of emotional experiences connected with the world and oneself, forecasts of probable ways of society development. It is proved that in stable periods the most significant is the crystallization of people's experiences and perceptions about the surrounding world and about themselves. In the periods of transitivity, the prognostic role of art becomes the most important.