ENTERPRISE DEVELOPMENT IN THE NATIONAL HEALTH SYSTEM
Aim. The purpose of the study is implementation of the methods of strategic planning and foresight into the process of effective reform of the health care system of the Russian Federation. We have studied the entreprise development experience in the national health care system. Material and methods. Review of publications, theoretical and system analysis methods, classification, quantitative and qualitative methods of sociological research were applied. Results and discussion. Entrepreneurship in the field of paid medical service rendering in the national health care system is still in its infancy at present. In a great measure it depends on the level of infrastructure development. Russian market of medical services does not have developed market infrastructure because of the fragmentation of business structures. However, entrepreneurship in the sphere of providing paid medical services has a good future, but its achievement is connected to the policy of rational correlation of market principles in health care with the elements of state regulation. The lag in its development was built from the inception of the country on military sample of architect and subordination. Division of health into state, municipal and private systems preserves hierarchical pattern of the first two and cannot be applied on the last. So that private medicine has a lack not only in subordination, but also in the infrastructure. Creation of market infrastructure is a government task. Conclusion. It was established that transition to market economy implies the use of mainly economic methods of management. Most of economists are focused on profit as an ultimate goal of entrepreneurship. The key tasks of the state regulation of enterprise activity in national healthcare were highlighted.