Influence of modern management concepts on directions of financial strategy analysis
Financial strategy begins to play a crucial role in the selection of goals, objectives and solutions for the overall strategic management of an organization, since it is critical financial factors (constraints, opportunities, threats) that are the basis for determining the organization’s actions in the modern world. The process of analyzing the financial strategy of any organization depends on the influence of a large number of external and internal factors, which are reflected in modern concepts of the corporate management system. In this regard, research related to the definition of new areas of analysis of the financial strategy of organizations is one of the urgent tasks of business analysis. Business analysis can be understood as a new stage of natural development of complex economic analysis. Which contains objects of study such as business units, business processes, and business models of commercial organizations. The analysis of performance indicators is carried out against the background of comparison with the requirements of stakeholders. Moreover, the main directions of the analysis should take into account the peculiarities of financial and economic activities of the organization, should, first of all, contribute to the qualitative justification and increase the efficiency of long-term financial and investment decisions in the framework of the implementation of the development strategy of the organization. In this regard, the following basic modern management concepts can be identified, which can be the basis for further development of areas of analysis of the financial strategy of an economic entity: • concept of sustainable development; • concept of stakeholders; • concept of creating value; • concept of risk management. Thus, the study suggests that modern management concepts such as the concept of business analysis, reflected in the BABOK standard, the concept of sustainable development, the concept of stakeholders, the concept of value creation, the concept of risk management, play an important role in the development of areas of analysis of financial strategy, allow you to define the perimeters, that is, the boundaries of the analysis of financial strategy, its direction, stages, indicators, tools. The results of the analysis of the financial strategy allow us to assess the current financial condition, determine the desired future financial condition, and are the basis for the development of measures for the implementation of the financial strategy of the organization.