METHODOLOGICAL APPROACHES TO AN ORGANIZATION’S REVENUE FORECASTING
The paper proves the use of an « revenue level » indicator as a key when implementing the revenue management process. The indicators that form the informational basis of a forecasting process are pointed out. The formalized toolkit of technical and economic, computational and analytical, economic and statistical and other methods of building of the forecast on the value of product sales revenue has been developed and presented. This indicator is a key to successful operation of an organization.