Secondary Semantics of the Lexeme <i>Urso / bear </i> in Portuguese Linguoculture
The article examines figurative semantics displayed by the lexical unit urso / bear in various styles of Portuguese speech and phraseology. The study has been performed by careful interpretating of lexicographic and newspaper materials. It reveals a significant connotative difference in pragmatic functioning of the word urso (bear) in Russian and Portuguese. This noun is used for ambiguous conceptualization regarding to appearance, behavior, character, reputation of a person, as well as for creating an intimidating image of Russia.