VERBAL IDENTITY OF THE NATIONAL LINGUISTIC PERSONALITY
In the increasingly complex modern world, the issue of national existence, uniqueness of national cultures remains a field of intense debate in the light of the ongoing confrontation between the two trends of global development - globalism, on the one hand, and the preservation of local specifics, on the other hand. A significant role is assigned to people's perceptions of themselves that are determined by the concept of “identity”. In shaping individual feelings of national identity and, consequently, distinguishing themselves from other ethnic groups verbal identity plays a decisive role.