The problem of vulgarization of Chinese television programs and ways to solve it
In recent years, the phenomenon of vulgarization of Chinese television programs has become increasingly noticeable. The themes of most television programs are sensations and scandals. Indulging in the tastes of the mass auditory, television imperceptibly contributes to the introduction of the vulgar style of low mass culture samples. Ultimately, this leads to a weakening of a person’s ability to think independently, to a reflective understanding of social problems. The content of television series and television shows is very superficial, devoid of intellectual component, the boundaries of permissible imitation and copying between large television stations are erased, which increases competition in this industry. "Vulgar" television program neglects social significance, caters to the needs of the audience, sometimes offering low-grade information. It focuses more on emotions, affects the senses through sensational material and intricate plot, and even creates false news to attract readers. In fact, the most important thing that the media audience needs is to receive the truthful, serious, meaningful information. To take into account this need of the audience is one of the important functions of the media, equivalent to a public duty. The article discusses the causes of the emergence of vulgarization of Chinese television. The author suggests ways to solve this problem.