STYLISTIC FEATURES OF PROMOTIONAL TEXTS IN BLOGOSPHERE
Social nets promotion (SMM) is one of the most productive forms of internet-advertisement. Nowdays the most active advertising carriers are author and collective blogs which are accepted to consider in the structure of new media. All opportunities for viral advertising are created in blogs and rumours which compose the concept “Media Virus” are spred in the the blogs. In this way the study of forms and stylistic features of advertisement in blogosphere is so topical. The purpose of this study is indification of genre and speech forms which are used in social media. The article analyzes different types of broadcast advertising information which have a great influence on representatives of the generation of millennials. It was revealed that texts stimulating emotions - activation of joy, cheerfulness, excitement have the greatest impact for such a user. The phenomenon of clipnet-thinking creates prerequisites for the active functioning of the rendered forms advertising broadcasting, using original stylistic tools which are involved in general concept of infotainment in the modern media practice. Gamification is actively used for the creation of advertising and affiliate materials on blogs. Game advertising texts include visualization elements and should be adopted for mobile usage, should be easy to understand and have optimizing attitude that is reflected in this stylistics. These are properties of advertising banners texts and stories. A new creative form of advertising is internet-memes, which occupy a special place. The language of advertising theses and stories is distinguished by its utmost concretization, pragmatic orientation and semantic primitivism. As a rule, the text consists of simple sentences, simplified grammatical constructions accompanying images. With the aim of image promotion bloggers can attract case writing for manipulative influence. Metaphor and slang are actively used.