The Concept of Artistic Online Design of Customized Accessories Based on the Principles of Conscious Fashion
The article offers an up-to-date tool for developing accessory designs based on the principles of conscious fashion, which should be used in the design of light industry products. The purpose of the article is to develop the concept of a conscious approach to the design of bags for the visualization of personalized products. To achieve this goal, methods of analysis, classification and marketing research in the form of a survey are used. The possibilities of introducing customized production associated with the emergence, development and cheapening of 3D printing, Internet technologies, technologies of decorative finishing and processing on different media are outlined. The dissemination of customization will solve the problems of reducing the volume of unclaimed goods. The results of marketing research of consumer preferences when choosing bags are presented. For the formation of databases and the principles of building an "online designer" that allows you to remotely design customized accessories, the distinctive features of handles are presented based on the analysis of modem designs of bags of famous fashion brands. The research results are reduced to the form of classifications, the structures of which form the basis for creating databases. An idea has been formed about the features of the development of artistic online product design with the participation of the consumer, which contributes to the rooting of the principles of sustainable and conscious fashion.