MARKETING STEPS TOWARDS THE IMPLEMENTATION OF LEAN MANUFACTURING IN RUSSIA
In modern conditions of trade implementation, the principles of competing sales leaders are changing, giving priority to such concepts as efficiency, economy, and thrift. The Japanese management model, called lean manufacturing, complies with the listed principles. Its effectiveness on the global platform is confirmed by the profitable implementation of enterprises in Japan, the USA, and the UK. Based on the conceptual system, Lean Manufacturing is an industrial paradigm that contains the systems entitled, as follows, VSM, SMED, 5S, JIT, Kanban, Kaizen, U-shaped cells, Pull Scheduling, visualization, TPM, VSM. The Russian production market is faced with the task of mastering and introducing this technology into production areas. Consequently, the present state of the Russian economy could become more balanced and deprived of the economic stagnation and crises. This work is devoted to the analysis of the possibilities of implementing the technologies of the Japanese Lin-system in Russian production, reflecting the initial stage of its formation. The authors of the work analyze approaches to the implementation of Lean methods in practice. The algorithms for the implementation of Lean Manufacturing are represented on the theory bases of Tapping D., Hobbs D., Wumek D, Jones D. The possibilities of these applications to the Russian management system are taken into account. The authors also make differences in the standardization of international and Russian conditions for the implementation of Lean Manufacturing, drawn up by the Russian legislative system. The originality of the study is observed in reason listing of the difference between the Russian and foreign methods of implementation. The practical significance of the study lies in the legal justification of the national approach of Lean methods implementation in the Russian market.