Effective pricing policy as a factor of improving the competitiveness of maquila industry
The article highlights the historical aspect of pricing. The author notes that one of the main ways to increase the competitiveness of the enterprise is the optimal mechanism for setting prices and determining the factors that have an impact on determining the price of products. The article presents the structure of wholesale and selling prices of products of the milling enterprise and recommendations for its improvement. The author shows the state of prices for flour in the federal districts of the country and wheat food in some regions. Two methods of pricing are considered - costly, based on accounting for all costs and the established rate of return, and value based on full and continuous accounting of demand and supply for products. The algorithm of pricing for manufactured and sold products in modern conditions is presented. The author also considers the types of discounts on the prices which should be used while reducing demand for the products of maquila industry. The most frequently used price reduction on products of maquila industry are bonus, special, export, for the quality of flour and bran, for accelerated payment of purchased flour and bran by the buyer, for a significant amount of purchased flour and bran, for stimulating sales of new products, when buying several types of products.