Marketing complex: comparative characteristic of conceptions "4P" and "4C"
This article is devoted to the analysis of marketing complex from the position of seller-producer (model 4P) and from position of consumer (model 4C). Determination of marketing complex, aim of marketing complex, necessity of its quantitative appraisal are given in this work, the example of subelements interaction is given and also communication of marketing components with external environment is given here too.