DIRECTIONS DEVELOPMENT OF INVESTMENT POTENTIAL OF THE ROSTOV REGION
The study is devoted to identifying trends in the formation of investment potential of the largest region of the Southern Federal District - Rostov Region. The combination of a large industrial sector and a developed agricultural sector allows us to diversify the direction of investment in the regional economy. However, the identified current trends cannot be called optimal. In the course of the study, factors determining the investment attractiveness of the region were considered, scenarios of investment development up to 2030 were generalized. As a result of the study, the principles and the criteria for developing an effective investment policy of the region were substantiated.