The nature and role of franchising in modern Russian economy
The article considers the essence of franchising, analyses the history of franchising and its role in the domestic market. It contains results of research directed at the examination of the awareness level of different aspects of doing business under the scheme of existing enterprise. Franchising is considered as kind of entrepreneurial activity with advantages over other types of business. Nowadays these advantages should induce entrepreneurs to do business based on buying a franchise. Franchising is one of the most popular kind of doing business abroad, but in Russia it has not spread widely due to economic illiteracy of the population. The research notes that significant part of the population has no proper representation of the idea of franchising