CLASSIFICATION OF COMPANIES’ INTERACTION AND ITS APPLICATION TO THE RETAIL MANAGEMENT TASKS
With consideration for the matter of the business interaction concept and its relevance for the quality management in the retail service the author substantiates the need for application of such a classification feature as intensity. In order to distinguish the business interaction groups according to their intensity the author develops a methodology for analysis of the character of mutual relationships existing between the retail companies. The developed methodology is based upon adoption of the hierarchy analysis and cluster analysis methods. The article presents results of implementation of the recommended methodology and gives guidelines on solution of the tasks of the retail service management at the consumer market.