The Rhetorical Ideal of Generation Z (Based on a Sociolinguistic Experiment)
This article at the intersection of rhetoric, communication science, psychology and sociology, examines the ideas about the rhetorical ideal of representatives of the so-called “generation Z” - young people born before 1995. For this purpose, the article describes the results of a sociolinguistic experiment conducted among students of the Altai branch of the RANEPA, within the framework of which the best, in the opinion of the respondents, orators of our time were identified and their qualities were described. Analyzing the data obtained, the author comes to the conclusion that the rhetorical ideal for representatives of generation Z is generally similar to Aristotelian and includes such qualities as openness, honesty, truthfulness, sincerity, professionalism, original presentation style, intellectuality, logical thinking and speech, creativity, sense of humor. Also important is a high level of proficiency in speech technologies, easy dispute, mastery of argumentation techniques, simplicity and intelligibility of speech; constant contact with the audience.