MASS MEDIA AS ONE OF THE FACTORS OF FORMING THE IMAGE OF A POLICE OFFICER OF THE XXI CENTURY
This article examines the influence of mass media on the formation of a positive image of a police officer in modern society. At the same time, the primary task remains to balance the interests of the state and the population. Attention is paid to the most widespread mass media. The effectiveness of police officers performing their priority tasks depends largely on the level of trust of citizens and their interaction with them as representatives of state authorities. In accordance with the Federal law «on police», employees are required to use the achievements of science and technology, information systems, communication networks, as well as modern information and telecommunications infrastructure. In this regard, it is necessary to take into account the positive experience of foreign countries in this area, taking into account the domestic practice of such research, which has been investigating the image of a police officer for a long time. This article also examines the statistical data of the all-Russian center for the study of public opinion and identifies trends in the development of a positive image of a police officer of the XXI century. The study of various factors that influence the formation of the image of a police officer will allow us to predict certain approaches to improving the training of police officers, which will be adapted to new technological challenges.