SPECIFICS OF ANALYZING THE URBAN HYPERTEXT'S CONCEPTUAL SPHERE
The article justifies the necessity to analyze urban hypertext from the viewpoint of its conceptual sphere. The authors describe the structure of urban hypertext's typical conceptual sphere differentiating the nuclear, perinuclear and peripheral areas, identify certain thematic groups to which the key concepts of majority of hypertexts affiliate. The principles according to which the concepts for the analysis can be chosen are formulated. The special attention is paid to analyzing the colour concepts and linguo-cultural types.