THE MAIN DIRECTIONS OF DEVELOPMENT ANTI-CRISIS MEASURES IN THE ENTERPRISES OF ELECTRONIC INDUSTRY
In the article defines the main directions of anti-crisis measures in the enterprises of electronic industry, which can be used in the national firms. To maintain a given level of efficiency and to avoid crisis require special approaches in the planning, organization, motivation, constant monitoring, analysis and control, including the use of successful international experience. Identification of key areas of anti-crisis measures and their application in practice in the current market conditions is important for a significant number of Russian enterprises of electronic industry. The purpose of this article is to identify the main directions of development anti-crisis measures used in the world practice, and to adapt existing methods of crisis management for national enterprises. The results obtained in the course of the study showed that domestic enterprises of electronic industry can be applied the following anti-crisis measures: reducing the cost and overall cost savings; the analysis and rationalization of administrative structures in the enterprise; the improvement of personnel policy; attraction of additional funding sources; conducting cost-benefit analysis to identify ways to make better use of the resources.