FEATURES OF USING DIFFERENT METHODS OF STRATEGIC ANALYSIS TO SUBSTANTIATE THE STRATEGIC DEVELOPMENT OF THE ENTERPRISE
The article discusses the features of using different methods of strategic analysis, taking into account their advantages and disadvantages. The problematic issues of assessing the strategic development of the enterprise using existing methods and approaches are identified. A brief description of the matrix methods of strategic analysis, as well as methods based on assessing the competitiveness of a product or service of an enterprise, is given. Approaches are proposed to select a set of methods of strategic analysis to assess the competitiveness and strategic development of the enterprise. At the end, a conclusion is made about the directions of solving the problems of assessing the strategic development of the enterprise.