ANALYSIS OF DEMAND FOR PORCELAIN IN THE CITY OF SEVASTOPOL
The article is devoted to the analysis of demand for porcelain in the city of Sevastopol. The aim of the article is to determine the level and dynamics of demand and the consumer segment of porcelain in the city of Sevastopol. The article provides an analysis of the production of porcelain products, which showed an increase in the indicator in 2019, and a forecast values that save the dynamics of growth over 2020. The article also presents the results of a survey of residents of the city of Sevastopol and an analysis of the population above the living wage and average wage, which allowed us to determine the segment of potential consumers of porcelain in the city of Sevastopol.