Features of the Discursive Aspects of the Interaction between the Author and the Reader (Based on the Analysis of the Content of the Social Network Instagram)
The article is devoted to the discursive possibilities of researching Instagram on the material of analysis of SMM messages. The subject of the study is a discursive study of the interaction of the author and the reader in linguistic and cognitive aspects. The article analyzes and describes the linguistic and extra-linguistic parameters of the text that affect the formation of a positive brand image among the account's audience.