INCREASING OF BUSINESS ACTIVITY IN MANAGEMENT OF INNOVATIVE AND INVESTMENT POTENTIAL OF THE COMPANY
The necessity of increasing business activity in enterprise management and every employee in management of innovative and investment potential of industrial enterprises, especially due to the conditions of strengthening of European integration social economical development in Ukraine. Attention is paid to the peculiarities of the current stage of forming a potential of the enterprise; strengthening uncertainties and risks increase. It is concluded that the source of increasing business activity is the effective use of enterprise resources and their balance. Because of interaction of all the resources and potential elements and business activity and an enterprise activity in general and business activity of each employee, it is possible to maximize the results on forming and realization of modern enterprise potential.