DATA VISUALIZATION MODELS IN COMPLEX SYSTEMS: FRACTAL-ORIENTED APPROACH
The article develops a scientific and methodological tools to modeling elements, parameters and phase trajectories of competitive dynamics for the purposes of visualization of competitive behavior data by applying a fractal-oriented approach. Based on the results of graphical interpretation and evaluation of the growth of the fractal Brownian function, the dynamics of the processes of interaction of participants in the competition in the retail intermediaries market is investigated, a model of visualization of data on competitive positions is proposed, which will allow to assess the vector, nature and effectiveness of the competitive dynamics of retail enterprises on a fundamentally new basis.