CONCEPTUAL APPROACH TO AGRICULTURAL MANAGEMENT IN SIBERIA
A new conceptual approach to agricultural management in Siberia has been suggested. Based on the common interrelation between all resources of agricultural production, and their analysis, a dominating role of human resource has been shown. A special role of market segmentation using the developed information and analytical marketing environment has been demonstrated. There are given the seven criteria of market segmentation (quantity, availability, importance, profitability, compatibility, effectiveness, security), and are formulated main requirements to successful planning. The paradigm of using expert and artificial intelligence systems for making managerial decisions has been described. The conceptual approach has been used for developing information models of expert systems in diagnostics of the wheat sowings, operating conditions of tractor engines, and computer-aided system for identifying diseases, pests and weeds of grain crops in Siberia.