METHODOLOGICAL BASES OF THE STRATEGIC ANALYSIS INNOVATIVE ACTIVITY OF THE INDUSTRIAL ENTERPRISES
Under conditions of external factors high turbulence and toughening competition at the commodity markets the only strategic alternative of an enterprise sustainable development is its innovation growth. The innovative activity strategic analysis is an initial stage of strategy formation, that provides identification of enterprise innovative activity targets. The goal of the article is the development of methodological background for the strategic analysis of the innovative activity, including the principles, approaches and research methods. The article suggests the following methodological principles as the most important ones for the innovative activity strategic analysis: the principle of stakeholders` interests combination in the course of innovative development; principle of innovative potential, efficiency and competitive advantages interconnection; the principle of innovative potential research in the context of world economic tendencies; the principle of enterprise`s innovative strategy adaptation to environmental conditions; principle of flexibility. The methodological principles enable to perform the strategic analysis of the enterprise innovative activity and to outline the lines for future development. Resource, system, comprehensive and dynamic approaches are the main methodological approaches for the strategic analysis of the innovative development lines. The choice of strategic analysis methods for enterprise innovative activity is based on these methodological principles and approaches. The article considers the most popular methods and tools of the strategic analysis (SWOT analysis, the portfolio analysis, a benchmarking, the gap-analysis) and evaluates their application potential when making the strategic choice of the enterprise innovative development lines. The conclusion made is that the theory and practice of the innovative activity strategic analysis suggest a complex of various methods and tools. Intricate market dynamic, legislative framework variability and domestic resources deficiency make the enterprises apply the complex of strategic analysis methods that enable to get the comprehensive idea about their strategic environment and strategic options of innovative development.