BASIC LANGUAGE MEANS OF EXPRESSION OF CATEGORY OF COMPARISON IN THE LANGUAGE OF CONTEMPORARY MEDIA
On the basis of more 1,5 thousands the comparisons selected from various genres of the mass-media, use of similes in the language of the modern mass-media is analyzed. Attention is drawn to the fact that a set of structural types of comparative constructions in the language of the media is poor. The author of the text of the mass-media tends to more dynamical and at the same time traditional simile. So many kinds of comparison (lexical means, genetive, comparison, in the form of adjectives, conjunctionless complex sentences with parallelism, etc.) are not used at all. Other (full clauses, comparisons with verbs, combinations similar to, etc.) are much less common than in the language of fiction. The author selects an expressive, vivid image, often stylistically reduced or intertextual, but the structure, which fits the image, often monotonous and inexpressive. Structural impoverishment of functional-semantic category of comparison, noted in the language of the media, is treated as one of the most dangerous trends existing in the modern Russian language.