ON THE NEW NOMENCLATURE OF SCIENTIFIC SPECIALTIES IN THE INFORMATION AND COMMUNICATION SPHERE
The article deals with the transformations of the nomenclature of scientific specialties in the information and communication sphere. The concept of media communication is analyzed in relation to journalism. A methodological substantiation of the study of media communication practices in the context of the industry’s transition to digital technologies is being carried out. The author comes to the conclusion about the productivity of a systematic approach that can take into account many factors and conditions for the development of information and digital civilization.