FROM SPEECH ACT TO SPEECH STRATEGY
The article summarizes the works of Russian and foreign scientists devoted to the study of such notions, as “speech act”, “speech impact”, “speech strategy”, “speech tactics”. Different approaches to the use of this terminology in the field of communication have been analyzed and summarized. The structure of speech has been studied, as well as its basic elements, starting from the minimal, which is a speech act, to the speech strategy. Peculiarities of interaction between the speaker and the addressee have been pointed out.