MASSMEDIA ROLE IN THE DEVELOPMENT OF POLITICAL COMPETENCE OF CITIZENS
In the article the author studies specifics of the institutional and technological influence of mass media on the ability of citizens to determine aims, mobilize resources and effectively solve problems that arise before them in the political sphere. It is proved that mass media acts as a factor in the formation of the structure and content, and the procedural features of the implementation of the political competency model, at the same time the development trends of the modern mass media sphere lead to fluctuation, superficiality and fragmentation of the development of its various components, it increases the risks of instability not only in political but also in everyday life.