Evaluation of the effectiveness of distance trading on the Internet
The analysis of the company's performance indicators showed the need to implement an advertising campaign and conduct SEO optimization of the site. Problems with the internal and external optimization of the site were identified, as well as the lack of promotion on the Internet. To solve the problem of reducing the effectiveness of activities, the development of an advertising campaign on the Internet and SEO optimization of the site was proposed. Contextual advertising and advertising in social networks have come to the fore in the promotion of an Internet agency that provides Internet services. As an SEO optimization, a set of measures was developed aimed both at correcting internal site problems that affect the loading speed and correct display on all types of devices, and at externally improving the site's position in search results. These marketing tools allowed to increase the income of the Internet agency for 1 month, while investments in optimization and promotion were minimal compared to standard expenses on the market. Based on the above, we can conclude that with the regular use of these methods, the organization will be able to adjust the flow of customers and regulate its income itself. The main strategy of remote trading via the Internet is to determine the meaning of advertising, which advertising should give to a certain product, so that a potential buyer prefers it over the products of competitors. This strategy is necessary to expand all the components of network marketing that are possible with plans to modernize and promote websites. The use of such an Internet promotion strategy is much more effective than the introduction of individual elements. In this case, the rule will work, in which the addition of independent tools increases the result.