BUILDING A FINANCIAL MANAGEMENT MODEL FOR AN INDUSTRIAL ENTERPRISE BASED ON THE USE OF OPERATIONAL AND STRATEGIC FINANCIAL ANALYSIS TOOLS
Within the framework of effective financial management of the enterprise, regular and rational financing of the company’s activities is achieved, as well as ensuring the profitability and profitability of the enterprise. To achieve the set long-term strategic goals, it is necessary to understand the current financial situation and analyze the financial condition of the enterprise. The financial mechanism is based on the use of strategic and operational indicators, after the analysis of which the development and implementation of financial and management decisions aimed at strengthening the financial condition of the business takes place. After all, the financial condition is a key indicator of the effective work of the company’s management, the basis for making decisions on business development. Its characteristics are important for contractors interacting with the business entity. The orderly use of operational and strategic indicators of financial and economic activity makes it possible to assess the ability of an economic entity to Finance its activities, ensuring the continuity of the reproduction process in conditions of expanded reproduction. The future of the enterprise depends on the right financial mechanism for managing finances, which is an integrated system of enterprise management functions. When using such a comprehensive approach, the indicators of financial stability, profitability, solvency, liquidity, and the probability of potential bankruptcy are studied. This system is aimed at achieving both operational and strategic goals.