EXPERIMENTAL RESEARCH OF ASSOCIATIVE COLORITY IN THE LANGUAGES OF DIVERSE SYSTEMS
This research is devoted to the study of the associative structure of word and text color meaning. The consideration is given to the idea of “color filling” in the sound form of the language sign. The analysis of the results of different experiments showing up word and text sound-color correspondences is made. The dynamic nature of psychological structure of sound, word and text color meaning was revealed; the helical model of word and text color image was build and the computer program specially created for automated processing of verbal information in the Russian and English languages was developed in the course of this research.