Creative industries as the method for revitalizing the Alafuzov’s flax-spinning factory of Kazan
Problem statement. The article is devoted to the analysis of creative industries as the method of revitalizing industrial territories and creating an innovative environment. The object of research is Alafuzov’s flax-spinning factory, on the basis of which the first city loft develops. The purpose of the article is to consider this phenomenon in the context of modern Kazan architecture development. The authors set themselves the following tasks: - Define the concept of «creative industries» and identify their role in the formation of a modern city. - Consider the history of the Alafuzov’s factory in order to understand the significance of the facility for the city. - Propose approaches to the effective revitalization of the Alafuzov’s factory. Results. The research revealed that today «creative industries» have proved to be an effective tool in revitalizing industrial areas around the world and in some Russian cities. During the development of «creative industries» in industrial enterprises, which stopped their production due to a number of reasons, there is an improvement in the economic situation and raising the standard of living in the area in which the facility is located. The study examined domestic examples of effective revitalization of former industrial facilities. Also, the development of the industrial architecture monument of the Alafuzov’s factory was analyzed. Recommendations are offered on the further development of the creative cluster in the territory of this factory. Conclusions. The findings of the research give a full picture of the use of creative industries as one of the effective methods for revitalizing industrial territories that are promising for the development of the city. Creative industries as a tool can be applied to work on various objects of the industrial era with adaptation for a specific territory. The development of such facilities in the city can give a positive result for the development of the city's economy, enhance the tourist appeal and the development of urban culture in general.