COGNITIVE TOURISM AS A FORM OF EDUCATIONAL ACTIVITIES
Cognitive tourism refers to educational activities carried out through tourism. One of the problems with cognitive tourism is that travel organizers usually offer either excursions or holiday tours. Recently, the market has been replenished with educational excursions; however, their content often does not correspond to educational goals and objectives, since the organizers of the tours do not get acquainted with the curriculum, do not know the needs of students, are reluctant to receive additional training, etc. Another serious problem is the lack of qualified guides. The widest range of educational activities offered at the present stage is available in national parks, where there are working groups dealing with educational tourism. Opportunities for using educational tourism in education: created within the framework of student exchange programs, educational activities in museums and educational excursions and trips.