Textual Delicts, or "Shock" Means of Impact on the Consumer in Creolized Advertising Texts
This article is dedicated to the analysis of creolized advertising texts, created through various forms of play with ambiguity, as textual delicts. The subtext of the advertising message may be driven by verbal or non-verbal components, or some combination of the two. The non-verbal component may strengthen or reduce the element of ambiguity in the creolized advertising text.