A big outcome of international brands in the hospitality industry: disaster or opportunity?
The article is devoted to the problem of replacing foreign companies and services that left the Russian market under the announced sanctions. The author analyzed the business behavior of foreign companies in the field of tourism and hospitality, revealed the features of the development of the Russian franchising market capable of forming an adequate replacement for departed brands, and also presented a list of promising domestic booking services that began to occupy the vacated segments in the provision of booking services.