INSTITUTIONALITY OF EDUCATIONAL DISCOURSE IN THE CONDITIONS OF DIGITALIZATION
The article features a comparative analysis of the traditional pedagogical and modern educational discourse. The central aspect of this comparison is the institutional factor in the context of digitalization. Pedagogical discourse traditionally belongs to institutional types of discourse where participants act within the framework of certain social roles: the teacher transfers knowledge and norms of social behavior to the student. In modern educational discourse we are talking about the transfer of information. The authors consider the following forms of modern educational discourse: the use of digital media in classrooms, online courses with tutors, online courses with trainers, educational accounts on social networks, online classes in zoom interactive program. The study revealed that in the first case, digitalization does not affect the degree of institutionalization. Online courses with tutors, which are characterized by a rather rigid structure and clearly defined functions of tutors, demonstrate higher degree of institutionalization compared to traditional pedagogical discourse. In other cases, digitalization has led to a lower degree of institutionalization: learning using Internet technologies is generally more personalized, participants use rather informal language, use smiles and emojis to express their emotions. The authors believe that this trend will remain, since the emotional component is an important factor in maintaining motivation to learn.