Definition of Environmental Influence On the Formation of the Competitive Strategy of the Enterprise
The article is aimed at the determination of the impact of each group of the environmental factors on the system basis of forming of the competitive strategy. On the basis of the existing external environment models a model that consists of two levels was offered. The first level is represented by factors of the indirect impact, the second ? by the factors which interact with the enterprise directly. The indirect factors were identified as: economic, political, legal, scientific, technical, technological, international, demographic, socio-cultural. The direct impact factors were: suppliers, consumers, substitute goods, existing and new competitors, general partners. In each group of factors of the direct and indirect influence a multitude of components was defined, directly included in the cognitive model in the form of indicators. The next components of the system basis of the competitive strategy were chosen as the target-oriented factors: competitiveness of enterprise, core competency and competitive advantage. By implementing the scenario modeling on the example of the PJSC «Zavod «Yuzhkabel» the degree of influence on formation of the competitive strategy for each group of factors was defined.