A DIFFERENTIATED APPROACH TO INCREASING INVESTMENT ATTRACTIVENESS OF ENTERPRISES
In the contemporary conditions, agriculture is characterized by unfavourable investment climate, which may be improved by increasing investment attractiveness of enterprises. It is impossible to solve this problem without classifying enterprises by level of investment appeal as investmentunattractive, potentially attractive, and investmentattractive ones. Each group has its own problem spots and development prospects, and thus requires its own ways of increasing investment attractiveness. The study provides characteristics of enterprises with various levels of investment attractiveness by the example of milk farms in Irkutsk region. The author works out a differentiated approach to increasing investment attractiveness of these enterprises that involves: finding accessible markets for their products and, consequently, stabilizing selling prices; improving enterprises' susceptibility to innovations; and thorough development and evaluation of investment projects.