"Article" Genre Dynamics in "Glossy" Magazine (basing on the analysis of Harper's Bazaar magazine)
This article is devoted to the study and analysis of the “article” genre in the Harper's Bazaar “glossy” fashion magazine. The study is based on Harper's Bazaar's issues for the 1870 and 2015 years. The objective of this article is to identify the development of the genre of an article in the Harper's Bazaar fashion magazine. This study draws upon methods of description, comparison, as well as discursive, contextual and stylistic analyses. According to the study, the genre of an article has acquired some changes in its structure and content throughout the time in question. The purpose of publications for the 1870 was to inform readers about new trends in the world of fashion (simplicity and accessibility of story presentation are the main features of a text within this genre; whereas nowadays authors of publications avoid complex structures, resort to simple sentences and supplement their speech with epithets), the 2015 publications show the world of fashion through the eyes of “stars”. In other words, the genre of an article gets a new form, incorporating features of such genres as “discussion” and “interview”: authors of articles are quite emotional creating their texts, using such means of stylistic devises, as direct speech, repetition, enumeration and anaphora.