LABOUR MOTIVATION AND STIMULATION
The purpose of the article is to substantiate the approach to understanding the processes of motivation and stimulation of labor activity of personnel. Scientific novelty: it is shown that the motive as a form of manifestation of need is an internal subjective phenomenon, and there are no ways of its formation or influence on it. Consequently, the process of motivation is an internal driving force, the management of which is not possible. For impact on the labor behavior of the employee from the outside, from the leadership, requires the use of incentives (stimulation). At the same time, their formation should be carried out in such a way that they are significant for employees, i.e. the incentive becomes an incentive only when it turns into a motive and meets any need.