Mediaаrchive as a Form of Presence of the Past
The aim of the article is to demonstrate how the changes in leading forms of media are reflected in the concept of the "Past", and dominated in the culture. The archive, as the medium of the past and different discourses legitimizing it, is chosen as the subject of analysis. The starting point is that, historically, only the media has been a favorite model for understanding memory and the nature of past memory, as it is intended to be understood. If an oral story makes the past dependent on the openness of the future, writing encloses any text within framework of a special medium (a wax tablet, scroll parchment, paper, book, etc.), thus forming the concept of a closed storehouse, outside both the present and the past. On the one hand, typography and modern audio and video media disperse the past in a stream of copying and retranslation; on the other hand, they reduce the past into a pure, negative force, full of gaps and violence.