TRANSFORMATION OF AUTHORSHIP IN NETWORK MEDIA
This study allows us to trace the history of authorship in the retrospective of journalism and columnism. The features of personification of information are considered on the example of network media materials. The relevance of the research is connected with the need to study the reasons for the popularity of author’s journalism in modern media, to study the transformation of the forms of its dissemination and the possibilities of influencing the audience. We note in the study that popular forms of author journalism are podcasts and video blogs. In the practical parts, you study the marker of the subjectively and objectively in the text, you make recomendations according to the different concepts of “author’s position” and “subjective opinion”. We update information about the authorship and copyright of works created by artificial intelligence. The conclusion is made about the tendency to expand the concept of authorship as one of the current trends in the media industry.