MARKETING OF THE STUDY ON POULTRY MEAT AND PRODUCTS OF ITS PROCESSING OF IRKUTSK OBLAST: SPECIFICS AND PERSPECTIVES OF THE DEVELOPMENT
The article considers the main indicators of poultry meat and products of its processing in the market of irkutsk oblast. The current level of production of poultry and its products, and place of those products in the meat market have been shown. The largest producers of poultry meat have been revealed. The survey of the region's population, which allows to find out what influences the formation of market demand for poultry meat and processed products has been carried out. The study has elucidated the main features of the studied markets as well as recommendations for improving the supply-side policies of the producers of poultry and its products.