PROFESSIONAL COMMUNITIES STRATEGIC DIRECTION MANAGEMENT AS A COMMUNICATION AND EDUCATIONAL AREA FOR THE IMPLEMENTATION OF INNOVATIVE IDEAS AND PRACTICAL PERFORMANCE IN ORGANIZATIONS
The article demonstrates the importance and key role of professional communities as a tool for implementing innovative ideas and best practices of organizations. A theoretical interpretation of the category “professional community” is given. Theoretical material is presented reflecting the development of various types of professional communities. Network professional communities are considered as a resource of personnel management. At the same time, one of the tools aimed at the effective management of personnel related to online professional communities is crowdsourcing. The importance and relevance of the combination of online and offline activities in the work of the professional community is emphasized. Using theoretical material and examining practical examples, the features of professional communities in the managerial field were identified, including: the Association of Managers of Russia (AMR), the Russian Time-Managerial Community, the WCC - the National Union of Personnel Officers, the National Union "Human Resource Management" - NASPA. Also reflected are other significant and productive professional communities. The focus is on the business community, which makes it possible to develop both individuals and businesses through communication with like-minded people. It identifies the problem-oriented orientation of the scientific community as a communicative system. The results of an empirical study are presented on the basis of generalizing existing theoretical studies on the problem of management of professional communities as a communication and educational platform in the context of active development of the information and communication environment using logical and comparative analysis. As a result, the authors presented the concept of building a professional community.