The translation at first view or With what the translation of the non-equivalent term in the scientific text head-line begins
In this article the translation of the term in the scientific text head-line at stages of perception and interpretation of its motivated linguistic form is considered. At a stage of perception the term needs morphological, lexico-semantic and conceptual analyses to carry out and at an interpretation stage - contextual. The morphological, semantic, conceptual and context analyses of the term give the chance to reveal its predicative character. Making a start from the translation theory concept “culture-specific words” the author offers his own conception of the non-equivalent term which explicitly or implicitly reflects predicative of the scientific text head-line. The scientific reports subjects on the 18th European symposium “Languages for special purposes” were analyzed to illustrate the results of the research.