To the question of increase of efficiency of development of retail point-of-sale network
Objective. To develop ways of raising the efficiency of retail network from the positions of the extensive and intensive development. Methods. The approaches to the determination of the state of retail network were analyzed, main parameters characterizing the economic situation of the state retail network were considered. Statistical indicators describing the economic situation of the retail network in Ukraine were studied. The trends of its development were defined to design the scenario of effective development. Results. For effective development of retail network and improvement of its competitiveness it is necessary to use the principles of formation of the retail network, to improve the provision of the population with the retail sales areas of various types of commercial enterprises. The implementation of urban and territorial principles of formation of retail network will improve its socio- economic efficiency and competitiveness of the domestic consumer market Scientific novelty. Based on the provisions of the normative documents, which include requirements for the state and development of retail network and in accordance with the requirements of intensive development the ways for increasing the efficiency of the retail network in Ukraine were proposed. Practical value. The considered types, specialization and provision of residents of cities and rural areas with retail network and their possibilities for optimization and according to the development of towns and villages directions of the retail network development were proposed.