CONCEPT VS. METAPHOR – IMMANENT SENSE EXPERIENCE
This research touches upon the aspects of conceptualization and metaphorization of basic notions of the textual reality from the standpoints of the new methodological approach – philological and phenomenological hermeneutics. It is a merging of the two oppositely directed processes of building the implication of the utterance - conceptualization and metaphorization – into the united system of attribution of the new conceptual characteristics to the key text notions. The article discusses some cases of metaphorization that are representative in the context of building the concept in combination with situational and cognitive aspects leading to conclusion of mental processes’ delimitation levelling in the aspect of generation of the coherent discourse and getting into concept that is internally appropriate to interpretation process in reading of creationist texts. The method of noematic as well as hermeneutic and semasiological analysis reveals basic metaphorical and conceptualized ways of thinking about the language itself and allows to infiltrate into the essence of paradigmatic generation of textual reality.