THE IMPROVING COMPETITIVE ADVANTAGES IN THE RETAIL TRADE
In conditions of severe competition in the retail sector, there is a systematic consolidation of retailers and greater coverage of the territory of the Russian Federation. The arrival of large trading «players» is observed, which in a short time took the leading positions in the Russian consumer market and plan further development on this segment. It should be emphasized that, within the framework of their financial and economic activities, «players» use the most advanced trade technologies and standards, which, as a result, make the performance of this category of enterprises more effective than competitors. The modern trends in the development of the retail industry contributed to the escalation of competition activity and motivated the search for alternative sources for the formation of sustainable competitive advantages.