National-cultural specifics of communicative strategies (on the basis of texts of the international non-governmental organization of Amnesty International)
The paper describes the communicative strategies, which are used in texts of Amnesty International, the international non-governmental organization. These strategies reflect the work of this organization in two countries - France and Russia. The activity of Amnesty International aims at uniting people of goodwill of various nations and shaping the international public opinion. Features of a potential national audience are taken into account by addressees of the texts of various genres, which have been published in Russian and French sites. They focus on the analysis of communicative activities of the organization, which are considered from two sides: on the one hand, basic and universal principles, which are the cornerstone of the campaigns conducted by it, and on the other hand, the features which are caused by national specifics of this or that country (in this case - Russia and France). Identification of the national-cultural component of campaigns, conducted by the organization, which are reflected in the texts in the Russian and French languages, demanded the use of a method of linguo-cultural interpretation, as well as the comparative and contextual analyses. For the first time, the texts of the international non-governmental organization become the object of linguistic research in general and in the comparative aspect, in particular this determines the theoretical and practical significance of the proposed description for the theory of speech influence and cultural linguistics.