MANAGEMENT OF MOTIVATION OF MEDICAL COLLEGE GRADUATES IN REGIONAL CONDITIONS
Currently, a difficult situation has developed in the Kaluga region associated with a shortage of medical personnel in medical institutions, especially at feldsher and obstetric stations. Not all medical college graduates go to work in the field of training. Quite often, already working medical personnel leave the region due to insufficient level of motivation. The priority of modern actions is the development and implementation of high-quality organizational changes that stimulate medical personnel to professional growth and demand, taking into account modern social realities. The guideline in solving a set of existing problems is the development of professional skills, increasing the prestige of the profession, activating the work of medical organizations with students of specialized educational institutions during practical training, justification and implementation of modern approaches to material motivation of medical workers on the part of the district administration. As a possible option, it is proposed to allocate land plots to young doctors who came to work in the rural areas of the region. The practical significance of this research direction lies in the formation of relevant ways to increase the level of motivation and the development of recommendations for the implementation of effective tools of motivational management.