Innovative approaches in product sales management with immersive technologies
The article considers the features of products that include one of the seven main and significant groups of IT technologies in modern society: virtual and augmented reality technologies, i.e. immersive technologies. The classification of products with immersive technologies according to their purpose and execution is given. The main trends in the market of products with immersive technologies and factors influencing the formation of competitive advantages of manufacturing companies are listed. Promising areas in the need to form new approaches in sales management are identified.