THE VARIANTS OF LINGUAL FRAGMENTATION IN TEXTS OF MODERN RUSSIAN MASS-MEDIA (LEXIS AND PHRASEOLOGY)
This article examines in terms of lexical and phraseological units the current state of lingual fragmentation which is typical for Russian mass-media. The author considers the precedent base to be a part of the presupposition corpus that promotes communication efficiency. Allusion headlines are a way of usage of precedent texts. Such headlines are set phrases transformed in accordance to the subject of an article. Recently, presupposition corpora of authors and receivers are sometimes mismatched, impairing the effectiveness of media texts.