IMPROVING THE ASSESSMENT OF PROMOTION EFFICIENCY OF TRADE IN THE RUSSIAN SYSTEM OF MEDICAL PRODUCTS IN THE INTERNATIONAL MARKETS
The Russian medical industry as the basis of the industry of medical devices, recognized as one of the priority branches of development of Russian exports, with significant growth potential, including in international markets. Using the basic MI market indicators, such as the volume and dynamics of the Russian market of medical devices, as well as the dynamics of exports and imports of medical products in the Russian Federation, we defined the main directions that may contribute to the development of this market. To solve this problem, in addition to government support, we need for effective organization and techniques of promoting products on international markets. In order to improve the assessment of the effectiveness of promotion in the article it is offered to evaluate consumer satisfaction with the level of quality medical products, but also methods and techniques for their promotion