FORMATION OF A COORDINATED SYSTEM OF INTERACTIONS AT ENTERPRISES FOR IMPLEMENTATION OF INTEGRATION PROCESSES OF MARKETING AND QUALITY MANAGEMENT
The relevance of the study is due to the need to create a coordinated system of interactions at the enterprise for the implementation of integration processes of marketing and quality management in order to increase customer value and satisfaction, effectiveness and competitiveness of the business for the long term in an unstable environment. As part of the study, a methodology has been developed for assessing the integration processes of marketing activities and quality assurance activities, which is characterized by the complex nature of conducting assessment procedures of the state and the possibilities of implementing the integration of these functional areas.