The combination of social and mass media resources to increase the trust of recipients of information
In modern society, linear communication remains the most common form for the dissemination of information. The network form of communication occupies a significant part of the information space. The study uses the information and communication approach, which is one of the types of the structural - functional approach, which considers the existing interaction models of the linear and network forms of communication of both social media and mass media, their positive and negative sides. It is shown that the most preferred is a model representing a combination of the advantages of both types of media. A model that uses a high level of social media trust and media coverage. It was revealed that the model works quite successfully in the regions, and federal information agencies do not pay enough attention to interaction with social media resources, which leads to a decrease in reader confidence.