Kazakhstan insurance market and modern challenges
The purpose of the study is to justify the objective need for transformation of the insurance industry in Kazakhstan under the infiuence of new challenges of the modern world, as various global risk factors (natural phenomena, pandemics), technological development. In accordance with this, it is of scientific interest to study new factors affecting the activity of national insurance; this is the relevance of the topic under study.The author of the article pays special attention to the analysis of digitalization of insurance as the most important link in the country’s financial system. The article summarizes the facts of the world practice of applying digital technology in insurance.The article explores the current trends in the insurance industry of Kazakhstan, analyzes the use of digital technologies in insurance activities. The concept of “digital insurance” is substantiated, the main factors of digitalization of the insurance industry, such as Internelization, the use of large numbers (Big Data) and the individualization of the requests of the insured are determined. The paper specifies the business processes of insurance activities to be implemented using digital technology. The problems of the introduction of digitalization in the domestic insurance market are analyzed and the priorities in the field of insurance and insurance activities are identified