Public relations in the health spa business
The article presents information about the history and development of the domestic Spa industry and describes a number of tools used by specialists of public relations, in this sphere of activity. The high degree of influence of the external environment on sanatorium-resort business and the challenges facing institutions active in this field. It is concluded that a comprehensive, regular and competent use of PR-technologies is able to promote an image, to maintain the company's reputation, which in turn leads to sustainable level of development and making the industry attractive to work and cooperation. The study aims to identify the most effective tools by which it is possible the successful promotion of modern services of the Spa business.