Developing relationships with consumers through event marketing
The article discusses the features of developing and maintaining relationships with customer within the concept of marketing. Based on the results of analysis of the life cycle of relationships, the author suggests using event marketing technologies to achieve the company's objectives at each stage of the described above model. If the company considers the event marketing as a tool to manage episodes of communication with partners (including customers), the company has at its disposal an abundance of techniques and tricks to make each episode of relationship an emotional, positive events that will surely help shape and develop relationships effectively.