EXPERIMENTAL MODEL OF ANALYSIS AND DATA MANAGEMENT IN THE SYSTEM OF INFORMATION SUPPORT OF DEVELOPMENT OF ENTERPRISE BUSINESS PROCESSES
The purpose of this study is to develop an experimental data management model based on an analysis of the dynamics of four balanced parameters: finance, customer relationships, internal business processes, as well as staff training and development. Implemented on an experimental level in a simulation environment modeling Powersim Studio 7 model allows you to determine the balanced contribution of the components of the scorecard in order to obtain the optimal options for a business-oriented strategy that provides the highest efficiency of invested financing for the analysis and implementation of changes carried out at the enterprise. As a method for assessing the effectiveness of the components of the model, the method of system dynamics is used as, in our opinion, the most acceptable tool that allows balancing all subsystems of corporate governance. The result of simulation experiments is expressed in the form of predictions for two company conditions (with a new and an existing strategy) using four modeling components and allows us to evaluate the dynamics of the contribution efficiency of each element in a new strategy. This makes the developed model an effective decision support tool for optimizing and managing a complex economic system.