SPECIFICS OF SOCIAL ENTREPRENEURSHIP AS SUBJECT OF MARKET ECONOMY
Social entrepreneurship as practice and the field for scientific research, gives the unique chance to challenge a question and to rethink concepts and the assumptions from different spheres of management and business studies. In article authors considered social entrepreneurship as the process catalyzing social changes and considering important social requirements so that sure financial gains for businessmen did not prevail. Social entrepreneurship differs from other forms of business in rather high priority given to encouragement of social value and development, but not capture of economic value. Social entrepreneurship is the revolution which is taking place today around the world. People from all sectors of society develop and introduce innovative, effective and steady solutions in response to social and environmental problems. The products, services and interventions brought to the market by new startups and the existing organizations, both commercial, and noncommercial belong to such decisions. Working concerning the deprived or poor segments of the population, business has not only an opportunity to be profitable, but also it is essential to expand the market and also to attract a big great number of new consumers. In order that the similar situation became possible, the companies need to cooperate with public authorities of local government and civil society closely. The purpose of article was to set social entrepreneurship in the context of dialogue about the organization of economy and functioning of modern economies. The phenomenon of social entrepreneurship throws down a challenge to our assumptions of behavior of the person and economic actions. It also challenges to our ideas of a business role in society. Social entrepreneurship is an innovative process in economy which can happen in various institutional contexts, bases creation of value and works by own rules and logic. It is approach which, apparently, well is suitable for the solution of some of the most pressing problems in modern society.