FORMATION OF THE BUSINESS MODEL OF THE ENTERPRISE IN MODERN ECONOMIC CONDITIONS
The purpose of this article is to identify and characterize the features of the formation of the business model of the enterprise in modern economic conditions. To do this, this article reveals the concept of "business model of the enterprise", the stages of its formation are considered. The mechanism of formation of traditional business models and innovative business models is described. It is proved that it is the formation of innovative models that allows the enterprise to be competitive and adapt to changes in the external environment.