MARKETING ANALYSIS OF ASSORTMENT OF ANTIHISTAMINE DRUGS FOR EXAMPLE PHARMACY
Allergic disease is the actual problem of practical public health. The object of research – analysis of assortment and structure of the sales of antihistamine drugs in the pharmacy, the study of prescribing to patients with urticarial. This will improve medical and pharmaceutical care to patients in Veliky Novgorod. It is shown that the assortment antihistamines pharmacy has good latitude. Some trade names of antihistamine drugs a presents all medicinal form registered by the State Registry (Cethrinе). Dominated generic antihistamines (71 %). Medications foreign production accounted for 80 %. The leader in sales of antihistamines are drugs 2 generations group of cetirizine, especially Сetrinе. The drug is actively promoted by medical representatives and the media.