ON THE DEVIANT USUS IN CONTEMPORARY POLITICAL DISCOURSE
The article studies the phenomenon of socio-stylistic deviation of the classical political discourse demonstrated in vulgarization and invectization of the normative communication language of socially responsible sections of the population on both national and international levels of interaction. The invective function aimed at offence, humiliation and ridicule of the opponent by the speaker in intrapartisan competition or in the opposition on the international level is realized in the deviant usus of political discourse via switching over to a profane language employing the methods of political trolling, pranking (practical jokes over the phone), obscene words, invective paralinguistic means, etc. The purpose of conscious degradation of the institutional level of political discourse to the level of everyday communication may consist in desire to attract the provincial elector to one's side in a current presidential or parliamentary election campaign. The article saliently demonstrates this on the example of reciprocal invectives of D. Trump and his political opponents in the Democratic and Republican parties, as well as representatives of the creative intelligentsia of the USA. In the light of the theme under investigation, it is revealing to observe Russophobic hysteria in the USA and a number of Western European countries characterized by breach of all rules of international diplomatic etiquette and norms of intercultural communication as a salient evidence of moral-ethical and cultural degradation of their ruling elites. The article also dwells on the deviant usus in political media discourse, and specifically in newspaper publications, due to which political life is compared with the criminal world, the world of show business, and the life of young people. The spread of this conflicting phenomenon needs further deeper transdisciplinary research.