The strategies of the effective operation of quail producing large-scale farm on poultry market
Certain characteristic aspects of the activity of quail-specialized Uglich Poultry Farm were identified as helping the Farm to operate effectively on poultry market. The analysis of statistical and booking data using methods of mathematic modeling allowed for the calculation of productive, economical, social, and market effects of these aspects. E.g. self-financed construction and modification of cage batteries for quails enhanced labor effectiveness 3-fold; the implementation of new-generation feed ingredients improved feed efficiency by 30-40%. The profit gained from the sales of self-produced patented innovative foodstuffs grew by 15-20%, market index by 2.5 points. The most influential factors of socioeconomic development of the Farm were identified. The activity of the Farm on poultry market can be enhanced by the more targeted marketing: the development of interactions with customers (consumers) of the production, the application of market researches in real sale operations involving large retailers and brand-oriented enterprises. The social activity of the Farm is constantly growing, as well as the targeted perfection of waste-free technologies of different quail-derived products for pharmaceutical, cosmetic, food- and feed-producing industries. The prospects of the further development of the Farm are reviewed. A range of the Farm’s achievements can be effectively applied by other Russian poultry producing enterprises.