FORMATION OF THE EFFECTIVE MANAGEMENT MECHANISMS OF MARKETING OF THE RUSSIAN LEASING COMPANIES IN THE INTERNATIONAL MARKET OF FINANCIAL SERVICES DUE TO MEMBERSHIP RUSSIAN FEDERATION IN THE WTO
The article is about identification and verification forward-looking trends of formation effective management mechanism of Russian leasing company marketing in the international financial market according as membership of Russia in WTO. Authors analyze mechanism of leasing, identify future marketing mechanism of leasing, give recommendations for improvement of them. Based on those findings they develop model of cooperation effective management mechanism of marketing of Russian leasing companies in international financial markets provided by membership of Russia in WTO.