AUDIT OF THE IT ACADEMY WEBSITE: COMPREHENSIVE ANALYSIS AND EVALUATION OF WEB RESOURCE INDICATORS
Among the many IT academies, many enterprises face the problem of attracting and retaining potential students, so websites require special analysis of resource parameters. In this regard, the purpose of this study is to audit the website of the IT Academy «ITO». To do this, the article solves the following tasks: determining the main trends in the labor market and current trends in the IT industry; conducting a website audit: SEO and technical features of the website; UX/UI audit; marketing audit.