The Ukrainian Market of Telecommunication Services in the Context of the Strategy of Behavior of Its Participants in the Conditions of Digital Transformation of the Economy and Society
Telecommunications as an advanced sector and a dynamic market of the modern economy is a key factor in the direct impact on the formation and development of the digital society. In this regard, the issue of defining the level of development of the Ukrainian market of telecommunication services is being updated to substantiate the further transformation of the strategy of its participants’ behavior. To this end, the article measures the main indicators of the relevant evaluation (revenue volume by sector; number of subscribers by segment; price availability of services; investment in dynamics) concerning the global and regional (Europe, CIS) values. Based on the mostly negative responses received in general, a basic model of the operator’s innovative presence in today’s market of telecommunication services has been developed as a way to achieve a strategic goal in the context of digital transformation of the economy and society. The proposed model is the basis for forming own strategies of behavior for an individual telecommunication operator taking into account the degree (stage) of digital transformation of business. As a result of the study, the relevant conclusions have been drawn. In particular, given the high potential of the Ukraine’s market of telecommunication services for digital ICTs and the presence of free niches, the key drivers of its further development will be the growth of capital investment in digital infrastructure and the willingness of operators to introduction and enhanced use of innovations.