THE PATTERNS OF THE INVESTMENT FUNDS AND THE IMPERATIVES OF COMPETITIVENESS OF ECONOMIC ENTITY
The nature of the Economic category “investment” is to build relations between participants of investment process on formation and use of investment resources in order to expand and improve production. Process, reflecting the movement in the value of fixed assets reproduction can be viewed as the process of investment. It is an economic category, the system of economic relations connected with the movement of the value, paid in fixed assets from the date of mobilization of funds until their reimbursement. In General, investments are understood as investment of capital with the aim of amplifying it in the future. In the global economy is dominated by this approach to the definition. One of the main objectives of an economic subject is the use of existing resources and maximum efficiency in the production process. Hence, the need for information about the availability of such resources is a priority. The definition of investment attractiveness of faces forming the objective targeted information for making investment decisions. Investment attractiveness is characterized by a state of an object, the prospects for its further development, profitability and growth. Analyzing the investment attractiveness of this or that object of investment, the investor determines not only the stability and profitability of this facility, but all possible risks associated with it. Development of investment attractiveness is based on the determination of the stage of the life cycle of the entity based on its actual financial condition.