FACTORS OF DEVELOPMENT OF INVESTMENT ACTIVITIES OF ENTERPRISES OF THE ORENBURG REGION
The relevance of the problem stated in the article is due to the fact that in a market economy one of the conditions for the progressive development of enterprises is their investment activity. In particular, the purpose of attracting investments may be: expansion of production, replacement of obsolete equipment, increase of profitability of production, increase in market share and others. The purpose of the article is to identify and systematize the factors of investment attractiveness in the region’s enterprises, highlighting the presence of the richest natural reserves of the Orenburg region, in particular the fuel and energy complex, which occupies about 60 % of the total industrial output, as a determining factor. The leading research methods are: analysis, the method of scientific classification and retrospective analysis. In the framework of the problems considered in the article, based on the identified investment attractiveness factors, proposals have been formulated to create a regional cluster based on enterprises operating in the field, including those with foreign and mixed property, as a basis for future economic clustering. As a scientific novelty, we can single out the refinement of the concept of «investment» as any investment in order to increase it, identify investment attractiveness factors, as well as develop proposals for enhancing the investment activity of enterprises in the Orenburg region. The materials in this article may be useful to practical managers for use in managerial activities, as well as to teachers and students in the study of economic disciplines at universities.