SWOT-analysis as an effective tool process of formation of productive rural employment
The analysis of the current state of rural employment in Volyn region by economic activitiy is considered; the dynamics, composition and structure of the employed and unemployed in the region are studied. The research and theoretical and practical rationale for the use of strategic management in the process of rural employment are presented. The algorithm of SWOT-analysis of employment of the rural population is designed and on the basis of it the strategic directions for productive employment in rural areas are outlined. SWOT-analysis is a strategic management tool for studying the external environment, focuses on clarifying the threats and opportunities, provides detection of strengths and weaknesses and then installing chain link between them is the basis for the productive employment of rural population. The study of employment of the rural population in Volyn region indicates the necessity to improve the conditions and quality of life of people living in rural areas, to ensure the reproduction of human capital, to reduce rural unemployment rate and to eliminate the unregulated shadow employment and so on. Tabl.: 3. Figs.: 2. Refs.: 10.