Social Communications as an Object of Cultural Studies: the Philosophical Analysis
The article examines the processes of polysyllabic search and implementation of standards in the framework of social communications. As standard invariants debated imperatives (dwarves) "seven wise men." The attention is focused on the comparative versus seven functions performed by the culture and language of classical connotations seven imperatives. It is noted that the theory of social communications as a subsystem of cultural knowledge focused on the reproduction of society as a human-dimension of social and cultural integrity. In this regard, the identity of the person as a member of the adequate integrity can not be considered outside the common cultural competence, attained education, and, consequently, the capacity for self-reflection