THE GOAL-ORIENTED ORGANIZATIONAL STRUCTURE OF THE FRANCHISING SYSTEM MANAGEMENT
The basic issues of franchising system formation and optimization of its goal-oriented organizational structure are examined in the article. The main attention is given to the objective goal-oriented organizational structure of company's management, provided a company performs franchising operations and forms optimal franchising system to increase its competitiveness on domestic and foreign markets. The organizational structure of the franchise system should reflect the aggregate of the system components, communication and relationships in the process of their functioning and to ensure the formation of communication network for management decisions to meet the objectives of the franchise system. Achieving the goals of the franchise system is a major factor in the efficiency of the organizational system.