Technologies for forming the image of military structures
The formation of a positive image is inextricably linked with the increase in the level of trust in military structures by civil society. Important conditions for the formation of the image include: the existence of a strategic goal of the organization; The presence of values that are important for society; Imagery, which implies projectivity, generality, visibility, dialogicity, image reliability and its social and cultural expediency. The image of military structures should reflect the needs of the public.