Social Role as the Basis for Interdisciplinary Analysis of Organizational and Economic Psychology
The paper presents an attempt to describe organizations in terms of drawing in individuals and groups playing different economic and at the same time organizational roles to reveal real correlation of two allied disciplines. Relevance of this approach is predetermined by at least two things. On the one hand, the role is the kind of normatively validated organization «entity», and compliance with its prescriptions is economically rewarded and successful realization of these prescriptions is rewarded with bonuses. On the other hand the role can’t do without other roles, and it is this interactive integrity of the roles that presents the structure of an organization. The paper reflects the viewpoint on the content and structure of six most significant roles that individualsregularly perform: consumer, producer, entrepreneur, sales person, buyer, and tax payer. Importance of roles of politicians, psychologists and law enforcers in interaction processes is also showed.Mental conflict while performing differently directed roles means that performing each of these economic roles should be considered as a specific process: «I would buy(consumer and buyer), but I have to save to grow my business (entrepreneur)», «I would sell (sales person), but I need it for my business (producer)». Parallels are in ecological content of the conflicts between chief’s civic-mindedness (I must reduce polluting emissions) and entrepreneur’s profit motives (but it costs too much).