DERIVATIONAL NEOLOGISMS IN THE LANGUAGE MEDIA AND INTERNET-COMMUNICATION: ETHNOLINGUISTIC ASPECT
The article deals with word-formative neologisms in the aspect of linguoecology. The material for the analysis was the texts of the media and Internet communication. The definition of verbal aggression as a specific form of behavior aimed at harming the reader is given. The author makes an attempt to systematize word-formative neologisms (innovations), the negative evaluation of which is caused by the components of word-formative structure or sociocultural factors. Attention is drawn to the fact that ecological communication is violated by innovations that are associated with the obscene vocabulary. Such nominations are offensive, cause ambiguity among readers and ethical caution. It is emphasized that proper nouns and common nouns can be used as motivating words. Described usual (suffixation, prefixation, prefixcode, suffixoids) and occasional (contamination, graphic hybridization) methods of word derivation. Structural-semantic and pragmatic types of the analysis of new nominations are carried out. The conclusion is made that the negative expression of innovations is connected with the actual sociopolitical processes of the last decades. Such innovations not only increase the emotionality of speech, relieve psychological stress in society, but also harm the language consciousness. Therefore, journalists need to observe professional competence, bear social responsibility and promote good speech.