THE MODEL OF ESTIMATION OF INVESTMENT ATTRACTIVENESS OF GRAIN INDUSTRY ORGANIZATIONS
The research objective was the development of the model of the assessment by the investor of investment appeal of the organizations engaged in the production of commodity grain taking into account the influence of external and internal factors, investment risk and psychological features of investors. The idea of the research was based on the analysis of practice and generalization of techniques by an assessment by the investor of investment appeal of the organizations. In relation to a perspective the complex of basic scientific methods of research was productively used: economic-mathematical, economical and statistical, balance, abstract and logical, settlement and constructive. In the study the problems of effective investment of money in the organizations engaged in production of commodity grain were opened. Methodical provisions according to investment appeal of the organizations of grain branch from the investor's position taking into account the influence of different combinations of factors were developed. Stage-by-stage algorithm of calculation of the level of an internal factor of investment appeal of the organizations of grain branch was developed, its structure was visually presented. The essence of such concept as investment psychology, its influence on behavior of the investor and adoption of investment decisions by it was opened. Express technique of the determination of conditional investment appeal of the organizations engaged in production of commodity grain was created. The analysis of some alternative options of investment both in general and separately for each category of investors was carried out. The procedure of total assessment of investment appeal of the organizations engaged in production of commodity grain which means comparison of the investment into the organization of grain branch to investment into alternative financial instruments was offered. Author's data which was used did not contradict the data obtained earlier on the considered subject, high-quality coincidence of author's results to the results presented in independent sources on this subject was established.