The planning and organization subsystem transformation in the sales management systemto ensure its adaptability
The article defines the role of the planning and organization subsystem digital transformation in the course of building an adaptive sales management system in retail. The analysis of the planning and organization mechanism functioning in the sales management system is made. The complex of functions of planning and organization subsystem in adaptive sales management systems is highlighted. The main features of the planning and organization subsystem digitalization are revealed. Tools for the planning and organization subsystem digitalization that contribute to the effective functioning of adaptive sales management systems in the retail sector are offered.