DEVELOPMENT OF ENTREPRENEURSHIP IN THE NEW ECONOMY
Approaches to business in the information economy were explored. The new tendencies which proceed in the entrepreneurship have been considered. The author has made an attempt to analyse tendencies and future changes in society connected with new processes in economy. Last decades the new processes in the world economy became more visible. Modern social networks as Facebook, Myspace, Cyworld, Skyrock put the personality at the top. The simplicity of social netrworks’ interfaces make using them rather simple even for old people and children. We can only imagine the volume of information which can be shared through Facebook. Now we are talking about openness and big changes in business and personal relationships. In the future we will be living in the social state where approaches to make business will be totally different.