METHODOLOGICAL ASPECTS TO MEASURE AND ASSESS LABOUR POTENTIAL OF HUMAN RESOURCES IN THE RURAL ECONOMY
Introduction. The notion «labour potential» is a relatively new concept in the books on social studies in comparison with such categories as «labour power» and «labour force». Labour potential is interpreted differently. The content and the structure of the components of labour potential are ambiguously expressed in the light of multidirectional focus of the methodological grounding by the choice of criterion of classifcation. Thereby, there are functional limits of existing methodological support to analyze and to assess the condition of labour potential, the influences on its establishment and development. It is obvious, there is a need in elaboration of the methodological approaches and procedures to carry out the researches of condition, level, and trends of development of labour potential among population and among certain employees as well as to reveal their capacity for highly-efficient work, self-organization, and self-education in order to achieve the production tasks. The goal of the research (first part) is to ground a methodological approach to assess labour potential of human resources of rural economy which is oriented on the growth and innovative development in conditions of globalization and publicity. The tasks of the study are to define the notion «labour potential»; to ground theoretically the conceptual view of the basic component of labour potential of workers; to develop the methodological provisions in order to analyze and to assess labour potential of human resources of rural economy. Results. A categorical instrument of understanding national human science as a subject of economic life was systematized and limitation of content aspect of three basic characteristics of labour potential (health, education, public involvement) developed on a statistic data base of quantitative indicators was specified. It is offered to enlarge the spectrum of control and the assessed criteria characteristics of labour potential (value systems in the field of labour, lack of intellect of the content aspects - cognitive power). The idea of existing methodological approaches to the measurement and assessment of labour potential was grounded. Conclusion. The authors offer to consider labour potential as a function to implement human capital assets in the offered working environment. The offered rendering of the notion «labour potential» is of integrative representativeness and it may be accepted as a methodological basis to classify its constituents as well as to build up the list and the structure of indicators to develop the potential of rural areas.