ВЫЯВЛЕНИЕ ФАКТОРОВ, ВЛИЯЮЩИХ НА ВЫБОР ПОКУПАТЕЛЯМИ ПРЕДПРИЯТИЯ РОЗНИЧНОЙ ТОРГОВЛИ И ПРИНЯТИЕ РЕШЕНИЯ О ПОКУПКЕ
This article sets out to show factors influencing to decision of choice of retail en- terprises and the factors that influence the decision purchasers buying decision. Ac- cording to the results the main indicators were exposed. They have an influence on the choice of retail enterprises. The represented results of this research work which has carried out in order to improve service quality and to increase customer satis- faction of retail enterprises. It is concluded that in the modern world it is necessary standards of customer service, as it determines the effectiveness of any enterprise.