IMPORT SUBSTITUTION IN CHILDREN'S GOODS INDUSTRY AS A CONDITION OF ITS COMPETITIVENESS DEVELOPMENT
Economic sanctions imposed on the Russian Federation indicated the need for accelerated import substitution in certain product areas where there is a strong dependence on foreign supplies. The industry of children's goods is almost entirely represented by foreign manufacturers, which can not but cause concern from the state in the existing conditions. The safety of children and their full development are a priority of any state; therefore, the children's goods market must provide buyers with high-quality and safe products regardless of the economic situation. To solve this problem, the state has provided measures to stimulate the growth of the national production of relevant goods. The article is devoted to measures of state support for import substitution in the industry of children's goods. The aim of the work is to determine the effectiveness of state support measures for domestic producers of children's goods. The work actively used the methods of analysis, systematization and generalization of data, which made it possible to give an objective and comprehensive assessment of the current state of the children's goods industry. The state support of import substitution in the industry, its impact on the state of the national market of children's goods, problems that prevent the increase in the share of domestic producers in it are considered. The main measures that can ensure the effective development of the industry in the long term.