APPLICATION OF MARKETING TOOLS IN EVALUATING THE MARKET OF EDUCATIONAL SERVICES
This article presents the results of a study of the external environment of educational institutions of the Russian Federation using the PEST analysis method, analyzes the competitive forces in the industry according to M. Porter, on the basis of which the prospects for the development of educational organizations at the regional level in the direction of the development of additional educational services are determined; The inquiries of potential employers and consumers of educational services are analyzed.