ON DELIVERING A LINGUISTIC ASSOCIATIVE EXPERIMENT (ON THE MATERIAL OF THE LEXEME "HELP \ AIDE" IN THE RUSSIAN AND FRENCH LANGUAGES)
The article deals with the methodology of a linguistic associative experiment. The purpose of the experiment is to determine the linguistic associations that arise when a native speaker uses a certain word-stimulus. The material of the study was the Russian and French words «help\aide», which have not been researched before. The article shows the characteristics of the associative fields of the studied words in linguistic conscience of Russian and French native speakers.