COMPARATIVE STUDY OF IMAGES OF BROTHERLY PEOPLES IN THE CONTEXT OF SOCIO-POLITICAL CHANGES
The article presents the results of a comparative study of the images of Ukrainians, Belarusians, Russians, as well as the image of the "fraternal people" of citizens of the Russian Federation who identify themselves as Russians. It is established that under the influence of socio-political changes (the election of the President of the Republic of Belarus), the images of Belarusians and Ukrainians in the minds of Russians have changed. The image of Ukrainians has become more positive, and the image of Belarusians has acquired the features of bipolarity. A factor influencing the change in the image of the people can be considered the activities of the media, which, however, affects only the perceived components of the image