PR-POSITIONING AND PROMOTION OF AN OBJECT OF CULTURAL AND ENTERTAINMENT SPHERE (BASED ON THE EXAMPLE OF CINEMA CENTER "GALAKTIKA")
The article is devoted to the specifics of positioning of an object of cultural and entertainment sphere. Basic methods and tools for the promotion of such objects are studied based on the example of Omsk cinema center “Galaktika”. One of the objectives of the article is to analyze and evaluate the activities of the organization. Based on the analys is the authors attempt to give an over all assessment of the PR-activities of the cinema center “Galaktika” and to make a number of recommendations, which would further rincrease the effectiveness of such activities.