VEGETABLE MARKET: PROBLEMS OF OPTIMUM PERFORMANCE AND WAYS OF THEIR DECISION
Modern tendencies of the development of fresh vegetables market of the Voronezh region, the peculiarities of its development and its role in food supply of the population are under analyses. Basic conclusions of the fulfilled marketing research which showed that considerable influence on consumers' choice of fresh vegetables exerts their seasonal prevalence of production, price and country-producer are formulated.