Analysis of Cafe Clients’ Preferences
The article presents the results of a marketing study conducted in November 2018. The sample was 33 people. The purpose of the survey was the preferences of people when choosing a cafe. The objective was to analyze the preferences regarding the quality of cooking and service, prices, sales promotion system and cafe design, the need for a children's menu and a game room. The method used is a questionnaire. The result of the work is a description of the requirements for café services that are significant from the standpoint of consumers.