SPORT SUPPORT AND COLLECTIVE IDENTITY
The article is devoted to the analysis of a sport support phenomenon, as well as its connection with different types of collective identity. The author reveals the theme in an interdisciplinary social science perspective. The article gives a general description of modern sport possessing contradictory and glocal essence; reveals the content of sport support as a socio-cultural practice and its conditionality by cultural factors; and indicates the involvement of sports and sport support in a wider system of social relations, including political and economic ones. The author investigates the connection of sport support with experience and expression of collective identities, including the role of sport attributes. In conclusion, the author presents the results of the empirical study - how much the national identity phenomenon influences the perception of sport competitions.