CRITERIA IDENTIFICATION OF THE TEXT OF THE EDITOR’S LETTER IN ENGLISH GLOSSY MAGAZINES
Statement of the problem. The article is devoted to the study of the linguistic-cognitive aspect of the text based on the texts of the editor’s letters in glossy magazines. The article reveals the features of the embodiment of the constitutive criteria of the text as a linguistic phenomenon in the original material of the texts of the editor’s letter in English glossy magazines. The article defines the fundamental features of the text of the editor’s letter as a structural component of the format of a glossy magazine in English media. Results. The features of the text of the editor’s letter are highlighted in terms of its compliance with the criteria of the text as a linguistic phenomenon: the letter of the editor has a complex linguistic and cognitive character. It must meet the prototypical criteria of the text as a cognitive base for decoding the meaning programmed by the author by the collective addressee based on the background knowledge and experience of the latter. The editor’s letter should correspond to the whole complex of communicative tasks. Conclusion. The editor's letter has the title meaning and is very different from other materials of an issue. It is a peculiar face of the magazine, whose main task is to attract the attention of the audience, announce key materials, create a mood and state the theme of the issue. The editor’s letter has a lot of functions. Its complexity is expressed in a set of interrelated sentences, which represent a coherent sequence. An important element is the appeal to the reader, which can both play a key role in the editor’s letter and have shifted accents. This type of text can be considered as special and independent, since it has a whole set of unique features, implicit and explicit characteristics, meets the tasks of the author and the magazine’s team, while remaining a text in its broadest sense.