CORPORATE CULTURE OF THE ORGANIZATION AS A FACTOR OF EFFECTIVE FUNCTIONING OF THE PERSONNEL IN THE INTERNAL MARKETING
The article is devoted to the analysis of the corporate culture of innovation organizations-discrimination, as a basic element of competitiveness of an organization, influencing the effectiveness of functioning of its own staff, their communication with the external environment. Defines the place of corporate culture in the system of internal marketing of innovative enterprises. Factors necessary for the functioning of the corporate.