CROSSCULTURE RESOURCES FOR ORGANISATION DEVELOPMENT AT THE INTERNATIONAL BUSINESS STRUCTURES
Introduction. Activation of Russian international economic activity and globalization show the necessity to study and to take into account cross-cultural aspects, which influence on the organizational structure of a company. The goal of the research is to consider the possibility to use the cross-cultural resources of the international business organizations to form an organization structure and one business space The methods of system analysis and expert evaluation are used in the research. The author studies the experience of such companies as Sony, Volkswagen, Toyota, Hyundai. On the basis of the analysis the following conclusion was made: organizational culture is formed under the influence of the national culture of a country; organizational culture is an effective means to preserve the integrality and to assure competitiveness of the international business structures.