FEATURES OF POLYCODE TEXT IN POLITICAL COMMUNICATION IN MODERN RUSSIA ON THE BASIS OF THE 2018 PRESIDENTIAL ELECTION CAMPAIGN
In this article we consider political communication as a sphere of PR-activities and its role in the formation of democracy. Polycode text is one of the most effective tools in modern political communication, as which allows you to influence the audience immediately through several channels of perception. The 2018 presidential election campaign videos are an example of the practical use of such texts.