Linguopragmatic Characteristics of Slogans of Organisations (Based on the Material of the Russian and English Languages)
The article deals with slogans as elements of anorganization's external communication. Their main characteristics are the integrity, brevity and clarity of the formulation of the main idea, emotional and figurative nature, as well as pragmatic orientation, manifested in connection with a product, service or company. Corporate and product slogans dominate in the external communication of the organization, especially in the field of food, cosmetics, perfumery and medicine production, and the authors of slogans often appeal to emotions rather than to reason.