Current state of Ukraine's hotel market under covid-19 and prospects for its development
The subject of the study is the current state of the hotel market in Ukraine under the conditions of COVID-19 and its development prospects. The aim of the study is to study the current state of the hotel market in Ukraine under the conditions of COVID-19 and the prospects for its further development in modern market conditions. Research Methods. When writing the article, general scientific and special methods were used to study the economic phenomena and processes of the hotel market in Ukraine. Results of the investigation. During the writing of the article, it was found that for 2018-2019. Kiev pursued an active policy of increasing visitors, which has the following results: so according to the results of the first half of the year 2019r. the city has already been visited by 20 thousand people more than 2018 of the same period. And such a positive upward trend in the number of guests would continue if not for COVID-19. This is a positive trend in 2018-2019. could not have a positive impact on the hotel market of the capital. So far, the number of rooms in Kiev is much inferior to most European capitals and still leaves upside potential. It is also determined that the losses of the hotel sector of Ukraine during the COVID-19 quarantine period amount to millions of UAH. The highest numbers record 5-star objects. Their losses amount to 3-8 million UAH, and the largest losses are for hotels that worked for business travel, as well as for hotels located in small cities and regional centers outside of business traffic flows. The main consequences of the coronavirus for the hotel business in Ukraine, in addition to the absence of guests, the closure and drop in income, also include the cash gap. Revenues quickly became zero. This led to the need for many companies to release almost all employees on leave at their own expense until the end of quarantine, stop advertising campaigns and other expenses. It also established a number of necessary priority measures to save and mitigate the economic blow from the coronavirus, which the hotel industry needs: to prohibit the accrual of fines, penalties and other financial sanctions for the period of quarantine and for 12 months after; prohibit charging interest and other payments for the use of credit funds; oblige banks and financial institutions to defer payment of funds; reduce VAT for hospitality enterprises up to 10%. It was determined that in 2020-2022 there will be a moderate increase in the total supply in the hotel market, which is associated with the restoration of construction or reconstruction of hotel projects that either remained frozen for more than 5 years or were characterized by a slow pace of construction. Scope of the results. Design of hotel and restaurant facilities, hotel business, tourism, economics, management, enterprise management, strategic management. Conclusions. According to the results of 2018-2019 Kiev pursued an active policy of increasing visitors, which has the following results: so according to the results of the first half of the year 2019 the city has already been visited by 20 thousand people more than 2018 of the same period. And such a positive upward trend in the number of guests would continue if not for COVID-19. This is a positive trend in 2018-2019 could not have a positive impact on the hotel market of the capital. So far, the number of rooms in Kiev is much inferior to most European capitals and still leaves upside potential. By 2018-2019 Quite a lot of tourists and guests came to Ukraine. This was facilitated by low-cost flights, and the opening of borders with the European Union, and the growth of brand awareness of the country in the international arena, this, in turn, encourages increased development of tourist attractiveness. We are talking about investments, and about promotional campaigns, and about attracting international capital. Do not forget about the support of the hotel business. Developers need preferences and guarantees in order to see the economic feasibility and viability of the project.