SOCIAL NETWORKS OF INTERNET SPACE AND PSYCHOLOGICAL PREFERENCES OF THEIR USERS
Computer social networks: there are already second decade and became highly significant socio-psychological factor of our lives. More than 80% of Internet users are members of social networking data. Interest (including research) to social networks is growing steadily. Users of social networks and online communities in terms of five-factor model (extraversion/introversion, neuroticism, openness to experience, agreeableness /benevolence and dutifulness, narcissism and self-esteem). The original presentation on the “power” of social networks and online communities, supposedly able to convert real societies turned out to be highly exaggerated. The data network is firmly occupied its extensive niche in leisure sector-and thus their effect, mostly and limited. Because of their large recreation values, social networks and online communities are actively used in commercial sphere (primarily advertising, the second sale). In the life of the modern family, social networks and online communities are not integrating factor because children and adults usually belong to different communities. However, there is considerable potential for development that can be used to provide appropriate psychological and educational support.