On certain issues of compliance of the "buy national" campaigns with the international law and their effectiveness
In the context of the development of retail trade, the enlargement of retail chains, and the development of international trade, the issues of preventing the development of "food nationalism" in trade play an important role in ensuring fair and non-discriminatory trade in goods. At the same time, such campaigns as "Buy National" and the measures taken in their development to ensure the mandatory presence of a minimum share of "local" goods at retail outlets may not fully comply with the norms of international law, in particular, both the norms and rules of the World Trade Organization (WTO) and the European Union (EU). Within the framework of this article, the task is to analyze studies of the effectiveness of such campaigns, the compliance of these measures with the rules of the WTO and integration associations, such as the EU. As a result, the authors conclude that there is no evidence of the absolute effectiveness of such campaigns, and they do not fully comply with both the national regime within the WTO and the provisions on the free circulation of goods within the EU.