RUSSIAN FOOD RETAIL: THREATS AND DEVELOPMENT OPPORTUNITIES
In the highly competitive environment of the domestic food sales market, a special share is occupied by the retail chain market, which has grown significantly in recent years. The authors give a quantitative and qualitative characteristic of the level of concentration in the industry and identify trends in changes in the structure of this segment of the food market. The factors that determine the trade turnover, profitability, investment activity of key players are systematized. It is shown that threats due to the introduction of restrictions in the first half of 2020 had a negative impact on many indicators of retail chains. The article presents the characteristics of the strategic actions of the largest retail chains on the fund for the deterioration of the food market situation. The article highlights the measures that will keep or reduce the rate of decline in revenue and sales of retail chains. Taking into account the existing conditions of the state of the grocery retail market in Russia and the external conditions of the external environment, predictive estimates of changes in the rate of growth of the market, dynamics of online = trade, revenue, marginality of retail chains are given.