DEVELOPMENT OF MEASURES TO IMPROVE THE COMPETITIVE STRATEGY OF THE ENTERPRISE NIIEMI LLC
In market relations, every business seeks to obtain the maximum possible benefit, but with or without it, it can be dealt with, both positively and negatively. If the company is in a competitive environment, then a certain strategy is determined, thus, with a proper study of the types of competition and the classification of competitive strategies, it will be possible to achieve the successful functioning of the company in the conditions of market relations. The significance of the article lies in the description of several competitive strategies and the definition of indicators in order to identify certain areas of development of the company "NIIEMI" LLC.