METHODS AND PROBLEMS OF A COMPARATIVE APPROACH TO VALUATION OF BUSINESS
The article examines the general methods of a comparative approach to the valuation of business, examines its main stages, analyzes the advantages and disadvantages of a comparative approach to valuation. Comparison of this approach with others used in the valuation of business is compared. The problematic moments concerning the practical application of this approach in modern conditions, at specific enterprises, are singled out. The main estimating multipliers, the field of their application are considered. Current topical problems in applying a comparative approach to the valuation of business were identified, as well as proposals for their solution.