ANALYSIS OF KEY INDICATORS OF EFFECTIVENESS OF THE COMMERCIAL BANK ACTIVITIES
The article studies the approaches to an estimation of efficiency of activity of credit organizations. Objective information about the financial condition of the credit institution is required by the Bank of Russia and the Ministry of Finance of the Russian Federation, which control the activities of all Russian commercial banks and not only banks. The same information will be of interest to the public, i.e. to depositors, shareholders, ordinary citizens, as it is commercial banks that carry out their monetary operations and accumulate free funds of the company. Thus, it is particularly important to determine the most appropriate approach to assess the effectiveness of credit institutions. The efficiency of commercial banks consists of a set of indicators that characterize various aspects of the bank. Analysis and evaluation are aimed at identifying all factors affecting the financial results of the bank's activities. The article reveals the importance of timely analysis of key performance indicators to monitor the achievement of strategic goals of the bank. The authors study such main indicators of VTB Bank (PJSC) as return on equity; net interest income; risk value; net fee and Commission income; capital adequacy of the first level; profit.