EVALUATION OF THE ECONOMIC EFFECTIVENESS MODEL OF THE MUNICIPAL INSTITUTION OF CULTURE (ON THE EXAMPLE OF MAGADAN CENTER OF CULTURE)
The article examines the degree of economic efficiency of cultural institutions based on the example of the Magadan Municipal Autonomous Institution of Culture "Culture Center" - one of the largest in the city and the region. Current issues are discussed and proposed solutions are highlighted. A five-factor model is used to quantify the effectiveness of the cultural institution's activities, according to the methodology of the Ministry of Culture of the Russian Federation. Several methods for selecting factors in the model are proposed. Applying the model, the coefficient of economic efficiency of the researched cultural object for 2014 - 2016 is calculated and the factors influencing the change of this coefficient are noted. The forecasted estimates of the coefficients of economic efficiency of the Magadan Municipal Autonomous Institution of Culture "Culture Center" for 2017-2019 are calculated taking into account the current trend of a reduction in budgetary financing and a simultaneous increase of income from entrepreneurial and other income-generating activities, as well as a decrease of an economically active population. The article proposes measures to increase the activity, responsibility and effectiveness of budgetary cultural institutions, to expand their independence in the use of various funding channels. This, ultimately, should lead to an expansion of the range of services provided to the population, an improvement in quality and the level of compliance with client requests