MOTIVATION TO ACHIEVE SUCCESS AND MOTIVATION TO AVOID FAIL AS AN IMPORTANT FACTOR OF SUCCESSFUL EDUCATIONAL AND PROFESSIONAL ACTIVITIES OF STUDENTS
At the moment, achievement motivation is a very relevant problem in connection with the orientation of modern society towards success. The very nature of achievement motivation, the components that characterize it, indicate that it effectively influences the formation of personality and, therefore, is an important means of achieving educational and professional goals. Consequently, one of the tasks of the education system is to create conditions for motivating students in order to achieve constructive, positive results in their educational and professional activities. Motivation is perhaps one of the most important success factors in life. Motivation is a component that everyone should have in order to achieve their goals, without motivation there is no desire to achieve their own goals. This is a necessary condition and a factor that encourages action. Achievement motivation is defined as the need for achievement and is an important determinant of drive, effort, and perseverance when an individual expects his performance to be judged against some standard of excellence. Another key aspect is the concept that achievement motivation stems from two separate needs. One is the achievement motivation and is associated with the desire to achieve successful goals, and the other is the motive to avoid failure.