Tik Tok social network as an element of integrated marketing communications
In modern conditions of applying marketing in international and Russian companies when developing a promotion policy, various methods and tools are actively used that allow us to stand out among competing organizations for the consumer. The most promising tool at the moment is promotion through social networks. When using social networks as a promotion tool, marketers can accurately influence the audience, independently choose sites where there will be advertising, and at the same time not hurt those people who will not be interested in this advertising. Thus, the company receives an almost entirely loyal audience who is interested in a product or service. The article presents material reflecting the features of the work of marketing algorithms in the TikTok social network. As well as examples of successful advertising campaigns.