THE SPECIFIC OF NATIONAL SELF-AWARENESS IN SOCIAL NETWORKS (ON THE EXAMPLE OF FACEBOOK AND VK)
The modern technologies of mass communication directly affect the perception of the world, transforming and changing the characteristics of self-awareness, including national. In the national consciousness, the idea of the people about their own uniqueness is formed, reflected and supported. The article contains a content analysis of the content of texts and comments in contact social networks «Facebook» and VK for manifestations of national identity, which, unlike contextual social networks (Twitter, Instagram), are characterized not only by the exchange of information in the format of media files, comments, reposts, but also the possibility of establishing closer interpersonal interactions between group members. In terms of their content, online communities can be conditionally subdivided into 3 categories: formal-ceremonial, containing information about significant dates, facts of history and culture; marginal-nationalistic, predominantly opposing representatives of their ethnic group to other peoples and groups that fulfill the need for daily communication with people who share their language and culture. In communities formed along ethnic lines, in most cases, a constructive potential is laid; they perform an important function of uniting people, preserving their native language, traditions, and developing their national identity.