New points of attraction for Russian tourists in today's environment
In 2022, Russia found itself in circumstances that greatly affected the tourist market. The global events that began in 2020 with the pandemic and continue to the present have significantly reoriented tourism. A large number of tourists have revised their priorities in favour of domestic tourism. The cities of the North Caucasus Federal District are gaining more and more popularity. This is due to the presence of an extensive sanatorium and resort base and the concentration of tourists on restoring health. Sanatoriums have relatively inexpensive prices for accommodation; and excursion services in these cities make them more and more attractive. The authors note the proposals related to the strengthening of new points of attraction for tourists to the Russian regions through the renovation of the room stock, the formation of a barrier-free environment for tourists with disabilities, as well as the inclusion of immersive activities in the excursion programs.