IMPROVING THE PERFORMANCE OF OPERATIONS AND COMPETITIVENESS OF RAILWAYS IN THE DOMESTIC TRANSPORTATION MARKET
The most important feature was the introduction of modern business and development in the transport market of the complex of marketing activities. The article notes that the application of marketing principles to rail transport began to focus on the needs of potential customers in order to better meet them on the specified type and quality of transport services. The competitiveness of rail transport in the freight market has been firm transportation service system, the task of which is the elimination or smoothing deficiencies of transport services. The authors propose a set of measures to consolidate the company in the market of freight traffic, increasing the efficiency of the enterprise as well as the competitiveness of the Russian railways.