ANALYSIS OF THE MARKET OF HOTEL SERVICES OF THE CRIMEA AND THE PREDICTION OF ITS SHORT TERM DYNAMICS
In the article, collected and analyzed statistical data and data of financial statements by enterprises in the hotel industry of the Crimea. The forecast of short-term dynamics of the market of hotel services on the basis of the regression analysis is developed. The main factors affecting the market capacity are revealed, conclusions about the market growth rates, the degree of competition are formed, the degree of saturation is determined, the attractiveness of the industry as a whole for the entry of new players is estimated. The characteristic of the tourist flow is given, the structure of the hotel industry is characterized, the price level is analyzed. Identified and described the main problems of the hotel industry in the Crimea in 2019.