Application of non-price methods of development of regional banking market
This paper proposes to use a package sales strategy when providing commercial banking services to various businesses. Despite the fact that this strategy is widespread in the field of trade, services, etc., the banks use it only in the settlement services. The authors suggest to use the criteria describing specifics of a particular business as a basis for package formation. The authors believe that the package sales do not involve additional discounts besides those already offered by commercial banks, thus, this strategy doesn''t reduce the banks' revenue.