ONLINE READER MARATHON AS TECHNOLOGY OF STUDYING "ARCTIC ROBINSONADE"
The article describes the concept of creating a reader-online marathon and the specificity of its implementation in the framework of the development of the «Arctic robinsonade» plot. The artistic text of the XX century - the novel by Constantin Badigin «The way to Grumant» is involved as material. The plot is based on a real historical event of the 18th century - the voyage of Pomors to the Arctic, where they were shipwrecked and forced to survive on an uninhabited island for six years, from 1743 to 1749. The study of «Arctic Robinsonade» contributes to the formation of aesthetics of reader perception of artistic texts that are part of the northern superscript; cultural self-identification, which is defined by the reader through an understanding of the literary text as a regional value; a respectful attitude to the cultural heritage of the Russian North, a sense of belonging to the historical past of a small homeland, to the heroes of a bygone era. The leading method of work in organizing an online marathon is a method of microlearning. The microlearning method as a phenomenon of the digital transformation of education is oriented to the modern person, allowing to solve important applied tasks in online learning. It illustrates the practical application of this method in an online marathon based on the didactic potential of the mobile application VKontakte. The article discusses the learning process, task formats and results of the experimental marathon.