THEORETICAL AND METHODOLOGICAL BASIS OF THE DEPOSIT POLICY OF COMMERCIAL BANK
The article considers theoretic-methodological basis of the Deposit policy of commercial Bank; determined that the development of the Deposit policy is to define the priority directions of development and improvement of banking activities in the process of attraction and accumulation of resources, development of Deposit operations and increase their efficiency. Proposed definition of Deposit policy of commercial Bank, namely: the Deposit policy is a concept of the organization's Deposit relationship, posing problems in terms of attracting resources and practical measures for its implementation. It is concluded that the Deposit policy can be interpreted in the following ways: essentially, it's the strategy and tactics of the Bank in terms of organization of the Deposit process; the activity is a complex of measures aimed to ensure the liquidity of the Bank; on clearance is a document that detailed plan, a guide to action for raising resources. Content Deposit policy is manifested in the stability and sustainability of the banking institution, its profitability, liquidity and reliability, as well as the adequacy of his activities to customers ' needs.