THE CONCEPTUAL ANALYSIS OF THE COGNITIVE METAPHOR IN W. S. CHURCHILL’S LINGUISTIC PERSONALITY
Aim. The paper aims to present the results of the conceptual analysis of the cognitive metaphor found in W. S. Churchill’s linguistic personality. Methodology. Through the analysis of W. S. Churchill's military speeches, the author examines the role of the cognitive metaphor in structuring the linguistic personality of the political leader. Thus, the core of the institutional political discourse is analyzed, i.e., the speeches delivered by the politicians. The cognitive approach to the metaphor allows to diversify the research material, and therefore not only the metaphors themselves, including the extended metaphor, but also metaphorical epithets, periphrases, etc. are taken into consideration. Special attention is paid to the source-domain and the target-domain of the metaphorical expansion in W. S. Churchill’s discourse. The research uses the descriptive method, conceptual analysis, and the continuous sampling method. Results. The findings demonstrate the key role of the cognitive metaphor in structuring the linguistic personality of the politician under consideration. Research implications. The research results contribute to the cognitive approach towards the nature of metaphor. The practical significance of the research is determined by the possibility of applying the results in lexicographic practice, namely in author's lexicography.