Methods of Data Collection for the Digital Interest of the City in Social Networks
In the period of digitalization of all processes in society, it is almost impossible to imagine a modern business without a website, so the question arises of the effectiveness of numerous web resources in a particular topic. Particular attention, in our opinion, must be paid to the official websites of cities and their administrations. The aim of the article is to develop a step-by-step methodology for determining the digital interest of a city in social networks. To achieve it, the author identifies criteria such as: Alexa Rank in Russia, Bounce Rate, Daily Pageviews per visitor, Daily time and others. The following describes detailed instructions on how to collect the above criteria. In conclusion, it is concluded that it is necessary to add the weight of each criterion to this methodology to form a complete digital index of city interest.