SIMILARITIES AND DIFFERENCES OF STRATEGIC MANAGEMENT AND STRATEGIC MARKETING
The question of delimitation of areas of strategic management and strategic marketing is considered to be a uniquely important for any organization working in the current economic conditions, as the understanding of the topic, not only allows the business to "stay afloat", but also to increase the market share occupied, as well as raise the level of organization’s competitiveness and flexibility. The article is devoted to the issue date comparison of the two above mentioned areas of the organization, as both play a key role in the company and with proper application in practice contribute to maintain and strengthen its positions in the market. The author focuses on the consistent consideration of a matter of the explanation, the role and the distinctive features of the concepts of strategic management and strategic marketing in order to show them as two distinct areas in which managers must ensure the various measures for the coordination of all business processes. The author concluded that the strategic management and strategic marketing, of course, should be distinguished in order to understanding the mechanisms of corporate governance in two dimensions, but look at them from the mutual integration is no less important in the context of globalization, as both approaches - the similarities and differences of the two concepts - must be used together for more effective management of the organization.