MASS COMMUNICATION MEDIA AND RUSSIAN FEDERATION TOURIST IMAGE SHAPING
The article considers the issue of information spreading channel lack for Russian domestic and incoming tourism promotion. The article explains the role of media influence on the image of Russia as a tourist territory. The article gives examples of tourist image forming basing on foreign practice. The article considers image forming issues in the process of Federal target program “Development of domestic and incoming tourism in Russian Federation (2011-2018)” implementation.