PRICING POLICY IN THE BANKING MARKETING SYSTEM
The article discusses the basis of modern banking marketing, which determines the principle of economic behavior of the bank. The issues of developing new banking products that are managed through banks' pricing and pricing policies are also being investigated. It has been established that pricing policy plays an important role in the banking marketing system, and also the basis of a modern marketing approach to pricing in marketing has been revealed the stages of the functioning of the pricing methodology.