СУТНІСТЬ ТА ОСОБЛИВОСТІ АГРОМАРКЕТИНГУ В САДІВНИЦТВІ
The article is studied the basic concepts, principles and conditions for the development and operation of agromarketing. There are features of the formation of the marketing activities of horticultural development in Ukraine. Accent of research will suppose on two types of marketing: strategic and agricultural that are perspective thorough the fields of production. Peculiarities of marketing strategy formation of Ukraine’s enterprises in horticulture are revealed.