PROTOTYPE AND ADAPTIVE STRATEGIES AS BASE OF COGNITIVE ACCEPTANCE OF DECISION TAKING IN SCIENTIFIC AND TECHNICAL TRANSLATION PROCESS
The problem of the cognitive basis for translation strategy within the framework of cognitive linguistics and translation studies is focused. As a result of the research of a technical translator’s decision making process, two types of strategies have been proposed - prototypical and adaptive which provide a heuristic search for translation equivalents. The issue of using frames to represent text structure (prototypes) considering its syntactic and semantic analysis is also discussed. This provides substantial grounds for further investigation of the cognitive approach in translation studies.