INVESTMENT AND CONSTRUCTION MARKETING IN TERMS OF REAL ESTATE DEVELOPMENT
The article examines marketing as a special subsystem of control of economic processes, improving the entrance of market reforms in Russia. It is marketing tool is the inclusion of the market in this process of promoting products (services) to the buyer. Traced the right analytical evaluation of investment proposals investment and construction programs is to collect investment proposals and their direct evaluation by experts and subsequent processing of the data and averaging the different opinions of experts in the development of the real estate market.