Neoarchetypes in contemporary culture
The article discusses the evolution of archetypes in the context of dialectically interconnected processes of uneven development of social systems - globalization and localization and adaptation of local to global in the form of glocalization. Multivariance of sociocultural processes allows people to preserve multiculturalism of sociocultural space as one of sociocultural resources of progressive development. The progressive movement takes place both in the form of advanced development basing on innovative processes and in the form of throwbacks to archaic forms filled with updated and symbolized content. The author considers the transformation of archetypes against the background of the dynamics of modern sociocultural development and their transformation into neoarchetypes under the influence of changes in the axiological sphere of culture as a result of morphogenesis processes. Neoarchetypes are a way to adapt archetypal matrices to new sociocultural conditions, new symbolic filling with meanings correlated with the contemporary state of society and vectors of its sociocultural development. Archetypes, which retain their importance in modern society because they reflect perennial models of human relationships, adapt to modern cultural normative and value regulators. They are complemented by neoarchetypes, the content and symbolic significance of which are aimed at updating traditional normative and value models of sociocultural practices in modern life.