IMPROVEMENT OF THE CORPORATE MANAGEMENT MODEL IN THE SPHERE OF BANKING SERVICES
This article provides an analysis of the corporate management model of JSC "Rosselkhozbank" according to the OCAI method, substantiates the feasibility of its improvement and development. In this regard, the authors carried out a SWOT analysis of external and internal factors influencing the process of improving the management model. Based on the results of the analysis of the corporate management model, proposals were made in the form of strategic measures for its optimization.