Trends and specifics of internet promotion of Russian municipalities in pandenomic conditions
In the study, the authors identified trends in the development of Internet promotion of municipalities in the market of territories in the conditions of a new reality and the transformation of regional development, considering the company's image in the field of public catering, contributing to the selection of leaders with an attractive image, characterized by omnichannel, readiness for change, corresponding to the values of their consumers. The subject of the research is modern tools for attracting an audience through the use of social connections on the example of the municipalities of the Ural Federal District. The article reveals the essence and significance of Internet promotion in the context of pandenomics, presents a description of modern social ties within a social network, identifies features of promoting cities through the popular social network Instagram, virtualizes the image of municipalities in social networks, and presents recommendations for improving. The article presents data from an empirical study of the use of PR technologies in the formation and maintenance of the image of municipalities. The analysis made it possible to conclude that competition in the territory market stimulates the use of the maximum number of tools for creating and maintaining the necessary image and the channels used for this. More dynamic development will require actions aimed at creating the image of socially responsible and environmentally active companies, strengthening communication with the target audience through all possible Internet promotion channels, and using analytical and consulting technologies for the long term.