Corporate Social Responsibility of Retail on the Example of PJSC “Magnit”
The paper discusses the problems of socially responsible behavior of a company in retail using the example of PJSC “MAGNIT”. The authors studied methods and ways of implementing CSR programs, also they gave a definition of corporate social responsibility. The study analyzed the retail market and its importance in GDP. As a result, there has been made a conclusion of importance for companies in this market segment to follow the standards of sustainable development. Based on the sustainability report of PJSC “Magnit” for 2020, the programs of responsible supply chain, development of local suppliers and green marketing were considered. The authors paid a special attention to the initiatives of this organization in sustainable development and CSR, in particular volunteer, charitable and environmental programs. The authors studied the shortcomings and imperfections of the process of implementing the CSR program, and they proposed steps to improve the positioning of the company in the CSR system on that basis.