Modern methods of product development in the face of market volatility
This paper examines modern methods and approaches to product development in the context of the volatility of the world market. To achieve maximum customer focus and successful delivery of their products, services and services, more and more companies are focusing on flexible approaches to product development. The changing business environment and the emergence of new mechanisms of interaction with customers lead to the need to create approaches such as «Lean Startup». Its core principle is a validation process in each product development process, which will increase the ability to create a better product and reduce the time spent on the path from development to market.