Military institutional discourse as a field of forming serviceman’s identity
The article explores the influence of military institutional discourse on the personal development of servicemen and manifestation of their consciousness on military duty. The military institutional discourse is defined as an integral part of public speech which reflects the value-semantic content of social consciousness at a particular historical stage. It is pointed out that the formation and development of a serviceman’s personality must proceed in close connection with the study of military rhetoric, providing for manifestations of a personality in socially meaningful speech and increasing the number of participants in socially significant communication in military activity.