NEWSPAPER HEADING OF CHINA PRESS: TRANSLATION AND PRAGMALINGUISTIC ASPECTS
The article is devoted to the linguistic and pragmatic aspects of newspaper articles headings, and also to the problems, connected with the functional orientation and specific of the PRC newspaper articles texts headings translation. The author shows the peculiarities of different lexical units functioning in the heading discourse of the Chinese mass-media, reveals the possibilities of the pragmatic potential realization by grammatical, lexical and stylistic means, and proposes the headings and texts of the modern Chinese editions, which are not translated, for the analysis.