THE USE OF MODERN MARKETING CONCEPTS OF COMPETETIVE ADVANTAGE STEVEDORING COMPANIES IN THE SEAPORT
The article presents the content and features of the modern activities of stevedoring companies in Russian seaports. The analysis of the degree of market concentration of stevedoring services in the seaport of Vladi-vostok on the example of dry and liquid bulk cargoes. Calculated concentration ratio of stevedoring services on the basis of the calculation of the Herfindahl-Hirschman Index. Showing selection criteria consumers ste-vedoring services your potential customers and competitive advantages stevedoring companies that they consider most important to their work. Presents the advantages of relationship marketing and its relation-ship with the traditional concepts of marketing-governmental to improve the competitiveness of the steve-doring companies and someone getting high synergistic effect of their activities.