Ambivalence of the Concept "Rock" (Music) in Russian Orthodox Publicistic Discourse
The paper focuses on the features of the concept "rock" representation in the media texts addressed to the orthodox Christians. The special attention is paid to the evaluative component of the concept because the object we research is ambivalent, and different (often opposite) distinctive conceptual signs actualize or deactualize according to not only "addressee factor" but also the axiological mode of text.