ADVERTISING IN SOCIAL NETWORKS: PROBLEMS AND PROSPECTS
Universal distribution and popularity growth of social media have considerably affected the marketing policy of many enterprises. Businessmen can get considerable benefits from the use of social media. That is the way to understand the requirement of the clients better and to improve the company's reputation or the reputation of a certain brand. In the article the problems and prospects of correct advertising policy in social media using such marketing tools, as SMM and SMO will be considered.