INCREASE IN COMPETITIVENESS OF COMPANIES IN THE OIL AND GAS INDUSTRY ON THE BASIS OF INNOVATIONS
Nowadays, competitive advantages of oil companies are in many respects determined by globalization of the economic life. For large oil companies, the process of globalization does urgent increase in their competitiveness due to diversification, attraction of financial resources of cost reduction of production due to release of the standardized products and economy at a scale; by using more close business connections with other entities, with banks for creation of entrepreneurial networks, etc. In the article, the major factors which influence competitiveness of the international companies of an oil and gas industry are revealed, their features are provided, and also the analysis of practical Russian company experience of PJSC «LUKOIL» including SWOT - analysis of strong and weak points of the company is provided. Methods of management of competitiveness of the foreign companies "Royal Dutch Shell" and Exxon Mobil, and also their achievements for the last years are analysed. The conclusion is drawn that the modern situation in the market dictates the requirement for increase in innovative activity of the company as the main instrument of ensuring high level of competitiveness and generates need of the solution of a number of new tasks for the organization and managements of innovative activities of the Russian companies on the example of PJSC «LUKOIL»