SPECIFICS OF DESIGN CREATIVITY IN THE SYSTEM OF HIGHER DESIGN EDUCATION
The article is devoted to the analysis of new requirements for designers - graduates of higher educational organizations, arisen in connection with the dynamically developing sphere of design. The significance of design culture in the professional activity of a designer is substantiated. The peculiarities of design creativity, which is a synthesis of logic, imagination, analytical and abstract thinking, are revealed. The relationship of creative and analytical and technological principles in the creation of a design project based on the alloy of engineering and analytical and artistic thinking is determined. The structure of design project is analyzed; the basic competences, the development of which will allow university graduates to realize themselves in professional activities, are defined on this basis. The article substantiates the requirements to the process of organizing the educational process of designers' training, among which the importance is attached to establishing interdisciplinary links, simultaneous solution of educational and creative tasks, using problem-based learning methods, including real and conceptual design in educational tasks, as well as encouraging students to participate in various exhibitions and conferences on design. It is concluded that mastering the specifics of design creativity by students - future designers in the process of learning in the system of higher education is the most dynamic and effective to achieve convincing results in design creativity.