ON RESEARCHING THE GENRE OF BUSINESS PRESENTATION IN THE LIGHT OF ACTUAL PROBLEMS OF BUSINESS LINGUISTICS
The paper discusses the problems of researching business presentation as new genre of business communication. Studying of this genre corresponds to the business linguistics perspective - the actual interdisciplinary direction of modern linguistics focused on studying of various formats of communication in the sphere of business. The actual perspective of business linguistics is considered. The characteristic of the genre of business presentation from the point of view of features of the communicative situation, the purposes and means of the speech impact made by the businessman on the potential investor are exposed. On the basis of the review of scientific literature on the subject of the research, conclusions about the need for further studying of business presentations are drawn.