SOCIAL NETWORK "TIKTOK" AS A NEW TOOL OF POLITICAL COMMUNICATION IN YOUTH ENVIRONMENT
The article examines the existing approaches to determining the use of political communication in various social networks. As a concrete example, the authors cite the TikTok platform launched in 2016, which is currently undergoing a transformation process from a purely entertainment platform to a communication platform, where there are already active accounts of political parties and individual politicians. According to the authors, the use of such electronic platforms popular among young people will have a positive effect on the political socialization of young people, and a decrease in the level of political absenteeism. Examples of the use of this platform in the framework of campaigning campaigns for various regional elections in Russia, the all-Russian vote on the approval of amendments to the Constitution of the Russian Federation, as well as the election of the President of the United States are given. The authors note the potential of using the TikTok platform as a new effective tool for political communication, while focusing on the need for objective control and moderation of posted content