FUNCTIONAL APPROACH AND COGNITIVE LINGUISTICS: METHODOLOGICAL COMPARISON
In the base of two language research paradigms - functional and cognitive - the author triesto show that any «aspect» paradigm is significant insomuch as it fits into a holistic image of the language and creates some «reference points» for him. Any «aspect» paradigm, being consistently implemented, inevitable displays beyond their initial framework, is committed to the universal application. And finally, the «turn to the semantics», being made in the methodology of linguistics with the help of these two paradigms - it, as evidenced by their continued evolution - in fact, there is a «turn to the man». Not the language, being «free play of differences», is the subject of the communication; such the subject is a person included in the live communication, in cognition, in the entity itself. The author believes that in addition to the syntax analysis, semantics and pragmatics as the basic aspects of the language can be developed linguistic praxeology, which studies the interaction of these issues from the standpoint of effectivity of the verbal communication.