STRATEGIC PLANNING BASED ON THE EVALUATION OF THE ABILITIES AND CAPACITIES OF THE COMPANY FOR SMES
.The article discusses the shortcomings and limitations in scientific literature methods for strategic planning. Redesigned anew strategicmodelof the internal environmentfactorsofSMEsin conformity with the balancedscorecard (BSC) approach. Developed amechanism for choosing competitive strategywith theability andpotential of the company for SMEs.