Basis of competitiveness and investment appeal Small business
The subject reveals from line items of the humanistic paradigm of development which is most realizing the inexhaustible potential of the person creator, he is the primary source and a driving force of development of a terrestrial civilization. The crucial role of motivation and the maximum implementation of potential of each employee locate in providing competitiveness and investment appeal of firm. Conditions, method and the mechanism of the maximum implementation of potential of the personality and collective are considered.