Metaphorical Models of a Frame "Company" in Corporate Publications of the City of Omsk
The article deals with the key metaphorical models of the frame «Company» presented in corporate publications of the city of Omsk. Using as example materials from more than 30 newspapers and magazines the author shows the potential of the conceptual modeling method for the reconstruction of the content model of a publication. The author's comparison between metaphorical models of corporate publications and models used in informal on-line communication of employees allows us to make a conclusion that there is confrontation between formal and informal corporate subcultures and subdiscourses.