ETHNIC CULTURAL RENAISSANCE VS GLOBAL CULTURE: MODERN CONTEXT
In the world cultural discourse the last decade of the XX-th century was given the name of the "ethnic renaissance era". The article analyzes the confrontation with the Ethnic cultural Renaissance and the Global Culture, as well as the role of Ethnic cultural Renaissance in ethnicity development, in the self recognition of one’s own ethnic traits, in ethnic identity and in the process of solution of ethnic conflicts. It is proved that the ethnic cultural is a determining component of social existence, it influences on the forming of consciousness of society and on the state of public interrelations. It is proved that dominate point of the modern development is the globalization of the social processes in the world. The process of development of modern society taking into account global tendencies, consequences of distribution of informationtechnologies, and their influence on a culture is described.The constituting role of culture in the globalization process, which is determined by potentially-global consequences of the cultural-sated local actions are discusses in the article. The author considers unification of cultures endangers not only a person, but also a whole society. The article analyses the problems of description of modern culture trends. The paper discusses prospects of preservation of the ethnic culture in a context of opposite processes of globalization and regionalization. The author comes to a conclusion that globalization, intensifying intercultural interaction, promotes interosculation of various ethnocultures on the basis of which a tolerance takes shape in the internationalizing society.The article is a theoretical study of the phenomenon of the ХХth century global culture. The work emphasises the topicality of objective and thorough research in the complex, contradictory and multi-aspect phenomenon of global culture, which is an important layer of modern culture and determines its present state and prospects. Global culture is constantly spreading. Therefore much prominence has been given to issues associated with factual processes of the development of global culture in modern societies.It is proved that the ethnic cultural is a determining component of social existence, it influences on the forming of consciousness of society and on the state of public interrelations. The topical questions of savings of cultural diversity in world are revealed in the article. The influence of ethnic cultural renaissance on the national development is researched and the means of improvement of humanitarian evolution of society are proposed.