Impact of the pandemic and restrictive measures on the retail trade of food products
The article examines the impact of the pandemic and restrictivemeasures on food retail. During the study ofthe composition and structure of sales for the 2nd quarter of 2019 and 2020, ABC and XYZ analysis methods were used. According to its results, a comparison was made between the structure of sales and demand for groups of goods for similar periods ofoperation under standard condi- tions and under conditions of restrictions, several main trends in changing consumer behavior and the emergence ofnew channels of sale were summarized and formulated. In addition, the analysis ofthe change ofleading goods and illiquid goodsmade it possible to give recommendations for effective assortment management, justify the prospects for adapting the management system to the current conditions well as determine business development directions. Due to the fact that during the pandemic there was no opportunity to carry out offline sales, the article focusedon the analysis of the impact of the pandemic on the change in online sales for var-ious nomenclature groups.