ТО THE QUESTION OF DEVELOPMENT OF THE DAIRY MARKET OF PRODUCTS IN PRIMORSKIY REGION
The article presents the results of the study and analysis of the dairy market in Primorsky Krai. Market research of dairy products is associated with the development of this area. That is: increase in the market share of key players; systematic change and increase the range of products; modification of existing products. For successful development of any company, make effective management decisions necessary to foresee and to analyze. External economic factors forced the businessman to count all your steps. Issues related with modeling and forecasting in this field in terms of market volatility have great practical significance. Obtained predicted values of sales of certain types of dairy products of one of the major players in the dairy market. Forecast of consumption of dairy products in the future will determine the amount of supply and demand structure on the market of such products and the impact on the company’s revenues.