The inclusive function of translation in the digital space of a modern museum
The article deals with museum communication in the virtual space of modern Internet platforms, which provide the user with the opportunity to discover masterpieces of world art. In the context of the pandemic, virtual museum visits have become especially relevant. The implementation of principles of accessibility and inclusion among foreign-speaking tourists / viewers requires museums and galleries to adapt exhibition texts and labels linguistically and culturally. The purpose of this study is to describe translation functions in a museum on the labels for exhibits presented on the Artefact digital platform within the framework of the Culture national project. Linguistic equality of museum visitors in a multicultural urban society is determined as an inclusive function of translation. The analysis of museum communication models, as well as the review of the best local and foreign practices in the translation aspect reveals that the role of lingua franca traditionally belongs to the English language in its simplified globalized version. In order to render general information about an artist or a work of art, the translation must meet the criteria of quality assessment and be performed by professionals, not by machine translation systems. The author provides practical recommendations for adapting museum texts.