DESIGNING AND APPLYING INFOGRAPHICS AS A SPECIAL FORMAT OF VISUAL DIDACTICS
The article raises the question of the need to modernize the teaching materials traditionally applied in higher education institutions, since nowadays classical didactic base has ceased to satisfy the needs of both students and teachers. Modern target audience with developed clip thinking mode and cognitive activities based on a mosaic picture of the world are bored with typical scientific texts causing teachers themselves to be in a constant active search for effective teaching methods. One of such methods is the use of infographics built on the integration of information and design, capable of converting a massive amount of data, complex verbal meanings into simplified graphic elements built in a strictly thought-out logic of a finished idea. The main part of the article is devoted to the analysis of the essence of the concept of infographics, its difference from typical visual materials. The authors emphasize the need to develop visual literacy for the correct and adequate work with infographic materials, especially in an educational environment. The study revealed an insufficient level of awareness of modern teachers-practitioners not only about the advantages of using infographics for educational purposes, but even about the existence of such a visualization format. On the results achieved the authors have developed and summarized the requirements for the designers of educational infographics, as well as the requirements for the essence, content and design of the infographic materials themselves. In the end, the authors make a conclusion about a need to develop and implement training courses for teachers on creating infographic didactics.