THE USE OF INTERACTIVE TECHNOLOGIES IN IMPLEMENTATION OF THE COMPETENCE APPROACH TO THE PREPARATION OF THE ADVERTISING AND PUBLIC RELATIONS BACHELORS IN A TECHNICAL UNIVERSITY
The article is devoted to innovative methods of education in the preparation of the advertising and public relations bachelors in the framework of the competence approach. The paper considers the practical experience of teaching the "Theory and practice of advertising" discipline to students of the "Advertising and public relations" specialization of the MTUCI Economics and management Department using interactive technologies and methods.