STAGES OF POSITIVIZATION OF PLOT DEVELOPMENT CONCEPT <i>FAMILY</i> IN D. BROWN’S NOVEL "THE DA VINCI CODE"
The article discloses the specificity of concept FAMILY use features as one of the dominant concepts motivating the main heroine’s actions of D. Brown’s novel «The Da Vinci Code». A special attention is addressed to the nonstandard situation of auto image development of the heroine under the influence of concept FAMILY negative type formation that is the base for the author’s conclusion about the great potential of the axiological component use of the given concept as strong means of new information interpretation by the main heroine of the novel.