ROLE OF ETHICAL AND MORAL VALUES IN THE DEVELOPMENT OF CULTURAL CAPITAL
The article deals with the essence of ethical and moral values as an integral part of the cultural capital of society. It is a part of a new paradigm of culture and education of the 21st century that involves humanistic methodology and is based primarily on spiritual and moral values. The article emphasizes the role of these values in the life of an individ-ual and society as a whole. It is stressed that those values are the strongest and most direct regulators or even stimu-li of human activity because they play a part in selecting information in the process of direct and indirect interaction with social environment, establishing social relations, developing and expressing communication skills and emotions. The authors examine the process of the development and evolution of the notion of “value” through history and discuss the interpretation of these concepts by modern sociologists. The article deﬁ nes main conditions that help transform the value orientations and norms of a person in society into cultural capital. Importance of a personal effort for socialization and entering professional environment is emphasized