Improving the competitiveness of agricultural organizations in the region
This article discusses the competitiveness of agricultural enterprises, describes the current problems of the development of agricultural enterprises in modern conditions. On the example of the agricultural enterprise of JSC “Plemzavod“ Chernozemsky ”, the concept of“ competitiveness ”was considered, based on the financial results of the enterprise, competitive advantages were determined, a SWOT analysis was carried out, and based on it, measures were proposed to increase the competitiveness of JSC PZ“ Chernozemsky ”of the Republic of Kalmykia. The work shows that it is necessary to strengthen the competitive position of most producers at the regional level, requires the creation of an effective mechanism to achieve competitive advantages. Among the main disadvantages that should be paid attention to when formulating proposals to increase competitiveness are: - insufficient level of promotion in the livestock market; - lack of processing production; - insufficient staff qualifications. To improve the competitiveness of JSC Chernozemsky, it is proposed to consider such a method as production diversification. In conditions of fierce competition, in addition to livestock production, it is necessary to expand the market by processing these products. It is necessary to develop activities in the field of production in order to carry out processing, procurement, storage of meat of farm animals and increase sales of agricultural products.