THE USE OF CROWDSOURCING IN THE CONTEXT OF THE IMPLEMENTATION OF THE TOOLS BEREGFUEL MANAGEMENT ON THE EXAMPLE OF PJSC "SBERBANK OF RUSSIA"
This article discusses the application of crowdsourcing technology in the framework of the implementation of lean management in the activity of PJSC "Sberbank of Russia". Describes the types of crowdsourcing and the types of banking innovation. Attention is paid to increasing the involvement and motivation of staff involved in improvement of Bank processes