Communicative strategy as strategy of understanding and interpretation of sense
Definition of a communicative situation is given, various approaches to its analysis are described, and its intrinsic characteristics are singled out. Communicative strategy is connected with perception of a discourse and can be regarded as the strategy of understanding and interpretation of sense. The dynamics in communicative strategy is defined to be the specific communicative goal, and communicative strategy represents the conscious plan of the solution of an individual problem in reaching the specific communicative goal. Elements of communicative strategy are allocated: those are a purpose of the communicant, model of speech behavior, specific features of the personality and world outlook values of participants of communication. Authors present one of the varieties of communicative strategy - discursive strategy which is defined as «projective conceptual vision» by the individual of specific social institute of «discursive behavior» which is based on conscious optimum achievement of the goal, expressed in specific language means. The technique of this research is based on the provision on dialectic interrelation of language and reality and relies on the principles focused on adequate reflection of reality by language. The research has a certain theoretical importance since communicative strategy is a high-quality control facility of human behavior, and the phenomenon of communicative strategy changes in form, adapts to the changing reality conditions, at the same time improving methods of impact on the addressee. Results of this research can be useful in the analysis of strategic structure of the text and in interpretation of its sense.