OPEN EVALUATION OF SPEECH AS ONE OF THE ASPECTS OF THE IMPACTING FUNCTION OF THE NEWSPAPER (ON THE EXAMPLE OF AMERICANISMS)
The article considers the functioning of Americanisms in the newspaper style. The newspaper is acknowledged as a relevant source of information and a powerful means of the creation of its readers’ attitude (opinion). This fact reveals the basic functions of the newspaper style, that is to inform (the informative function) and to impact (the impacting function). Newspaper Americanisms, the ones that are frequently observed in the language of press, turn out capable of performing the outlined functions. The impacting function shows itself in the so called open evaluation of speech. It reveals its essence in two basic aspects, that is the creation of speech characteristics and the implementation of the social judgement. The article gives the analysis of different samples of Americanisms, performing the function of social markers in the newspaper style.