The conditionality of the excursion language by the exposition & museum discourse
The article is devoted to the problem of the relationship of excursion and exposition discourses and the specifics of the formation of the guide's speech. The exposition & thematic structure of the museum of the new generation has been getting more complicated due to technological, marketing, conceptual innovations, which affects the activities of the guide. The authors come to the conclusion about the change in the significance of the guide as a linguistic personality due to the modern stage of communication based on distance communication and the computerization of information.