Development of Accommodation Facilities as a Reflection of Differentiation of Tourist Needs
Tourism in the 20th century has become available to many population segments and turned into a powerful engine of economic development. One of the important factors of this process is on opportunity of implementing various needs of tourists. Thus, meeting the basic needs in a comfortable and safe living environment during tourist trips is carried out by various accommodation facilities. Opportunities and directions for tourism development and directions for development of accommodation facilities are interdependent. Differentiation of tourist needs is reflected in the directions of developing accommodation facilities, especially individual ones. The aim of this work is to consider the differentiation of the tourist needs as a factor of emergence and development of various accommodation facilities. To achieve this goal, a complex of qualitative and quantitative research methods, including methods of analysis and synthesis, is used. The paper specifies the role of accommodation facilities in development of tourism, investigates changes of tourist needs in terms of mass tourism, proves that increasing the variety of accommodation facilities is a response to the differentiation of tourist needs. Accommodation facilities organize their activities in reply to emergence and development of diverse cultural, spiritual, cognitive and other needs of tourists, which, in particular, ensures their preservation on the hotel services market. Thus, accommodation facilities are developing naturally, which testifies their objective need. The task of the external environment, in particular, in terms of institutional influences is creation of optimal conditions for their preservation and development of accommodation facilities in accordance with differentiation of tourist needs.