Improving market pricing methods of machine-building enterprises
The article describes the expensive methods of establishing the price of machine-building enterprises. Analysed the traditional approaches to marketing and pricing made for better cost methods of marketing pricing through the use of regression analysis. In the process of correlation and regression results we identified three main cost factors that have the greatest impact in the structure of prices for the products of the Ukrainian enterprises of mechanical engineering. The influence of the most significant cost factor in the price structure. The method of the unit price, which was based on the specific weight of each factor in the structure of prices. This approach takes into account the factors of pricing that take place in the field of mechanical engineering. This approach to pricing allows you to objectively separate the specific factors that manifest themselves in different sub-sectors of mechanical engineering and take them into account in the formation of prices for their products. Suggested algorithm for setting the final price.