DISCURSIVE STRATEGIES OF EXPRESSION IN ENGLISH GLOSSY MAGAZINES (BASED ON BRITISH VOGUE)
The article investigates the expression in glossy magazines, such as British Vogue. It dwells upon myth-making in the gloss as a genre and assumes that visual information (advertising and fine art photos) makes up the bulk of the magazine’s content, while texts are an accompaniment. It reveals that lockdown and quarantine, which both determined the media perception in 2020, transformed linguistic manipulation and persuasion into neomyth pillars to produce, in fact, the only source of information about reality