Restaurant Business: Between Local Conditions and Global Competition
The purpose of the article is to study the indicators of the dynamics of the development of the restaurant sector in France, as a country with the most developed food industry, as well as the justification of the locations of the restaurant business enterprises. The analysis of this market allows us to better understand the dynamics of the development of this sector in the territory of the Russian Federation. The achievement of this goal is accompanied by the solution of a number of tasks, namely: to present the results of a study on the catering industry in France, which is facing changes in consumption habits, as well as significant competition; to justify the locations of a chain of restaurants located on the outskirts of large cities. The hypothesis of the study is the assumption that the change in consumer preferences in the restaurant business has a strong impact on the dynamics of the development of public catering and the placement of chain restaurants. The research methods are the collection and analysis of information, analogy, classification and generalization of the data obtained. The result of this study is formulated recommendations to Russian companies working in the field of public catering for business development in the cities of the Russian Federation.