TRANSFORMATION OF NEW IDEAS INTO INNOVATIVE SOLUTIONS BY USING METHODS AND TECHNIQUES OF GENERATION
This article is devoted to the issues of formation and development of the concept of an idea for innovative solutions. The author carried out analytical work on the study of the prerequisites for the emergence of innovations in business, and also considered the evolution and originality of approaches to the definition of this concept. A special place is occupied by the analysis of methods that contribute to the generation of new ideas and allow us to look at the formation and development problems of the company from a different point of view, in addition to going beyond the traditional and habitual course of thought, in order to optimize the search for winning solutions.