Improving the competitiveness of hotel enterprises (using the example of Shkiperskaya LLC)
In Russia, the hotels industry is in its infancy, but its development has received much attention. Like any other industry, it is aimed at profiting from interaction with their customers. But the current economic and political instability contributed to the formation of a number of issues affecting the industry. In areas with well-developed hotels industry constantly growing number of hotels enterprises. Accordingly, the growing competition between them, which becomes a defining customer satisfaction services. Set of services can be so distinctive, making it difficult for a unified data collection methodologies to diagnose levels of competitiveness prevailing in the market. Search for new techniques and various forms of business have become crucial in the effective management of the enterprises in the hotels industry, has increased the importance of competitiveness for hotels companies.