USE OF RHETORICAL TECHNOLOGIES TO DEVELOP COMMUNICATIVE COMPETENCE AMONG AGRARIAN UNIVERSITY STUDENTS
The article is devoted to the problem of formation of communicative competence among students of the agrarian University. The introduction of rhetorical technologies in the classroom "culture of speech and business communication" is one of the most effective methods that allows you to optimize the formation of communication skills in students. An urgent task is to develop the communicative paradigm of education, which is aimed at developing effective literate speech in students. One of the components of the future specialist's communicative culture is rhetorical competence, which allows solving communicative tasks in various spheres of communication. Under rhetorical competence, we understand theoretical knowledge of public speech, the ability to master Dialogic and monologue statements, the ability to control and develop your speech, evaluate the audience and interact with it while observing the speech ethics of communication.