Development and Implementation of a Management Decision on the Choice of a Business Transformation Strategy
Relevance. In the conditions of instability of the external environment, the choice of a business transformation strategy, the development and implementation of the decision made becomes relevant. It is important to study approaches to determining the nature, types and causes of business transformation, methods of business transformation, as well as theoretical and methodological aspects of choosing a management decision when making a business transformation strategy. The purpose of the presented research is to develop and implement a management decision on the choice of a business transformation strategy, and to calculate the effectiveness of the chosen development alternative. The objectives of the study are: to study the theoretical foundations of developing a decision on the choice of tools for managing changes in the organization; to study the methodological aspects of making management decisions when developing a decision on managing changes in the organization; to diagnose the state of the enterprise under study (on the example of JSC "Kurskrezinotekhnika") and identify its main problem; to choose a business transformation strategy; to evaluate and implement the decision. Methodology. In the course of the research, such general scientific methods as analysis and synthesis, classification, grouping, as well as various methods of making managerial decisions were used. The methodological aspect is the analysis and implementation of methods for assessing the internal and external environment, the brainstorming method and various methods of multi-criteria expert assessment, such as: the Churchman-Ackoff method, the game theory method, the method for assessing the digital maturity of the company, etc. Results. The analysis of transformation processes is carried out, the management decision on the choice of the business transformation strategy is developed and implemented, the efficiency of the management decision is calculated, the corresponding conclusions are made. Conclusions. Within the framework of the conducted research, a management decision on the choice of a business transformation strategy for the analyzed enterprise was developed and implemented, which made it possible to develop recommendations for the further development of the organization in the strategic perspective.