THE ORIGIN OF THE TELEVISION COMMERCIALS GENGE IN THE 60S OF THE XX CENTURY AND ITS CULTURAL AND AESTHETIC FEATURES
The purpose of this article is to examine and investigate the main prerequisites of the development of television commercials and to determine the influence of the screen and applied art on the formation of commercials in 1960s in the field of culture of the Unit-ed States of America. The article is devoted to the question how the different advertis-ing teams were able to create the new screen art genre of TV commercials.