THE DYNAMICS OF SOCIAL REPRESENTATIONS ABOUT THE NEW STATE HOLIDAY DURING 2007-2015
The paper presents the results of the empirical study aimed at identifying the dynamics of social representations of the new state holiday - The Day of National Unity - in the period of 2007-2015 years. The structure of social representations of the new holiday has been compared to the similar ones of the "real" holiday and to the attitude to the cancellation of the holiday of the Great October revolution holiday (now The Day of reconciliation and accord). The hypothesis of the gradual reduction of the new holiday rejection and immature structure of its social representations has been confirmed. The possibilities of practical application of these results have been considered.