Formation of supply chains of modern companies based on socially responsible marketing
Purpose. The purpose of the study is to model approaches to the formation of the supply chain, which will improve or transform the system of managing relationships with partner companies. Materials and methods. The article is based on the analysis and synthesis of the provisions of the works of leading domestic and foreign scientists in order to generalize and further develop theoretical ideas and problems related to the formation of sustainable and responsible supply chains of modern companies. Through the complexity of issues related to sustainable development and social responsibility (as they relate to the social, economic and environmental aspects of the life of individuals, enterprises and society as a whole). Results. The main purpose of the formation of the supply chain of the enterprise in the context of compliance with the principles of sustainable development and socially responsible marketing has been determined. The role of company partnerships with counterparties in the system of effective market activity is substantiated. A model for the formation of socially responsible supply chains of a modern enterprise is proposed. Results. It is concluded that it is necessary to attract business partners as widely as possible to the company's socially responsible marketing programs. The prospect of further research, the author sees in the disclosure of this topic from the point of view of applied supply chain management.