FACTORS OF HUMAN CAPITAL DEVELOPMENT: MICRO AND MACRO APPROACH
The development of human capital has repeatedly become an object of interest for many scientists. Human capital is not a constant value; it can change under the influence of various factors. At the same time, as studies show, factors can be both deterrent and catalyst for changes. Taking into account the specifics of the object of research-human capital, which can develop both at the micro level (enterprise, organization, economic entity) and at the macro level - region, region, country, the authors attempted to generalize, classify and systematize the factors that influence development of human capital. The article also proves the position that the strength of the influence factors is different, moreover, thanks to optimal and well-developed management decisions in the field of factor regulation, as well as through investments in human capital, it is possible to achieve, from the point of view of the micro-level (enterprise, organization, economic entity), an increase in the efficiency of the economic entity; and from the point of view of the macro level-to have a positive impact not only on the economic indicators of the region (for example, GRP, the number of unemployed), but also on demographic indicators (such as natural growth and decline).