PROBLEMS of sTRATEGY DEVELOPment FOR THE OIL AND GAS INDUSTRY concerning THE PRODUCTION OF jet fuel from ASSOCIATED PETROLEUM GAS IN THE FAR NORTH REGIONS
The possible strategies of oil and gas companies in the new market segment of aviation fuel - the condensed fuel produced from associated gas - in the regions of the Far North are considered. It is shown that flexible pricing strategy can significantly improve the capacity of this market due to the radical increase of the air transport availability in these specific, sparsely populated regions.