INNOVATIVE ACTIVITY IN WORK IN THE CONTEXT OF THE CITY (BASED ON MATERIALS OF NABEREZHNYE CHELNY)
Close attention to the quality of economic growth actualizes on problem of innovation component of the social potential of the population’s development on the federal and regional level. An important aspect of the social potential socio-economic systems is the management at all levels (from the organization to a large territorial unit) creating conditions for the development of innovation and creativity in organizations and businesses. In this context, the results of research is shown based on materials of Naberezhnye Chelny (2011).