BRANDING AS A FACTOR OF DOMESTIC TOURISM DEVELOPMENT (the case of the Republic of Buryatia)
Today, almost every country and even individual regions and cities are developing their own brands. The brand's work for internal audiences plays a major role. Residents of the country and companies working in the field of tourism will create the impressions that the country's brand promises to its guests. Based on the analysis of demand and supply, assessment of tourist resources, development trends of the tourism market of Buryatia, we have proposed a model of the cultural and educational tour "Beauty of Buryatia", which has a number of competitive advantages and will attract tourists to the republic. Female beauty has no a specific disclosure in travel programs of Buryatia. Unusually beautiful girls live on the territory of Buryatia, they are representatives of many nationalities, the most numerous of them are the Russians and the Buryats. Long-term cohabitation of peoples has formed a unique cultural field, where the traditions of individual peoples are intertwined in everyday life, creativity, production of goods and provision of services.