Analysis of qualitative marketing research
Marketing is one of the most important elements in economic and social activities. The purpose of marketing is to improve the quality of services and goods produced, improve the conditions for their purchase, which leads to an improvement in the level and quality of life of society. This article discusses the algorithm for conducting high-quality marketing research on the example of an existing research company operating in Kemerovo. To assess the effectiveness of the company's activities, some orders of the company considered as an example were considered.