THEORETICAL ASPECTS OF INNOVATIVE MANAGEMENT IN A MODERN ENTERPRISE MANAGEMENT SYSTEM
The article discusses issues related to modern innovative developments taking place in commercial enterprises in a tough competitive environment. The challenge for traditional companies is to prepare for the new age of innovation. Many people know that the various processes and tools these companies have used over the years suffer from inefficiency in the innovation process. At the same time, it seems that they are slower to invest in new solutions for the enterprise innovation management system than they should take the risk, and therefore do not realize the competitive advantage that could be achieved. Commercial organizations, regardless of their industry affiliation, organizational and legal form of ownership and management, in modern market conditions can successfully function and develop, without the risk of being bankrupt, losing their market positions or being absorbed by larger competitors,are obliged to engage in fundamental, applied research, to conduct research and development, to attract venture funds in their innovative activities, with the sole purpose of creating such an innovative development or technological process at their enterprise that will allow them to be a market leader, to function successfully and develop, have stable profits and market position.