PROBLEMS OF IMPLEMENTATION OF PROJECTS BY THE COMMERCIAL MEDICAL CENTERS
This article identifies problems in project implementation carried out by commercial medical centers (CMC), as well as develops proposals for raising funds for the project. The statistical data, provided by Krasnoyarsk State Medical Information and Analytics Center, were analyzed and a general description of CMC’s implemented projects was drown up - small scales and large investments of resources and even finances are not required. All ongoing projects are aimed at maintaining and developing current activities. Also, additional resources, including financial ones, should be attracted to increase the competitiveness of CMC. External sources of funding of commercial healthcare organizations were identified, as well as the reasons for limiting CMC in obtaining external funding. Available external sources of funding allow the CMC to continue conducting its activities. However, this is not enough for activity expansion. In connection with all the revealed limitations in CMC financing, participation in social projects of public-private partnership is the only way to develop. Modified assessment methodology of social and commercial effectiveness of the CMC social project was considered and adapted. It allows to apply financial analysis of investment projects in evaluating social projects. The essence of the methodology is that the social significance of the project is estimated in value terms, which simplifies partner cooperation with different views on the evaluation of the project effectiveness.