Evaluating of crowdfunding using the method of swot analysis
Crowdfunding is a new tool and the rules regarding it are still being set, SWOT analysis helps to understand and position the method in relation to others and avoid some mistakes. The article briefly describes the various aspects of the application of this tool, based on the distinction between the strengths and weaknesses of crowdfunding and, accordingly, the opportunities and threats arising from the method of the external environment.