LEGAL PROTECTION OF UNCONVENTIONAL TRADEMARKSKD
In a modern market economy nontraditional trademarks are the essential tool of business, as allow to distinguish the trademark and make it attractive to the consumer. The authors have identified the main types of non-traditional trademarks and analyzed, global practice came to the conclusion that this category is problematic for registration at the present stage of development rights. The article deals with the legal protection of “non-conventional” trademarks. A study of “non-traditional” categories of trade marks. We analyzed the types of “non-traditional” trade marks and the possibility of their functioning in the context of the use in foreign countries. In particular, the complex addressed coded, color, smell, sound, dynamic (multimedia) trademarks. The article examines doctrinal approaches, peculiarities of legal regulation “non-conventional” trademarks in the law of the Republic of Belarus, the Russian Federation and foreign countries, analyzed the judicial and law enforcement practices on the subject of the study. Particular attention is paid to the reasons hindering the provision of legal protection to “non-traditional” Trademark Law of the Republic of Belarus. Revealed some problems in the existing legal regulation and suggested ways of solving these problems.