DEVELOPING THE "COLD WAR" CONCEPT IN POLITICAL DISCOURSE (BY THE MATERIAL OF THE AMERICAN MASS MEDIA)
The article presents the results of study aimed to examine the dynamics of COLD WAR concept development in the political discourse by the material of the American mass-media. The research conducted by the conceptual-definitional, comparative and discursive analysis methods showed that COLD WAR concept is a complicated multi-component concept-scenario which develops dynamically.