Trends and Peculiarities of Hotel Business Development in the Russian Regions
The article is devoted to the study of trends and features of the development of the hotel business in Russia, the topic is relevant, because in difficult macroeconomic conditions, the hospitality industry is profitable, shows a high degree of adaptation to negative environmental factors. The purpose of the study is to select the most effective directions of development of specialized enterprises depending on the socio-economic conditions in the regions. Main methods: analysis of statistics, system and situational approaches, modeling of socio-economic processes. Sixty The main results of the study are the analysis of problems and trends in the development of the hotel business in the regions of Russia. The trends of sustainable growth of financial and economic indicators were revealed, namely, the increase in the number of hotel enterprises, occupancy and demand for various categories of rooms associated with the intensification of domestic tourism. In the country's regions, the hospitality industry follows the path of diversity of services and activities, the use of various pricing strategies based on customer-oriented approaches. Important prerequisites for the development of specialized enterprises are natural resource and infrastructure potential, investment climate in the region, favorable regulatory and economic conditions for the emergence of new industry entities. More detailed analysis of the hotel services market is considered on the example of Moscow and St. Petersburg. The considered subjects are leading in terms of market coverage, occupying more than 70% of the total Russian demand is growing in the category of 4-5 stars, as well as 2-3 stars, while prices are designed for high income consumers. The results of the study are the recommendations of the application of three basic strategies for the development and maintenance of competitiveness, based on in-depth product specialization and the formation of network structures to ensure a differentiated approach to market segmentation.