EXPERT PRODUCTION AND DISSEMINATION OF KNOWLEDGE ACCORDING TO THE THEORY OF THE "KNOWLEDGE SOCIETY" AND "RISK SOCIETY"
The basic structural element in modern society are information and knowledge. For a description of a new social reality, took shape in the 1970s, there was a set of terms, concepts and theories, some of which are the theories of the «knowledge society» and the «risk society». In this paper we examine production and distribution of expert knowledge as on the basis of analysis of the theory of the «society of knowledge» and «society of risk». Some modern researchers (P. Drucker, A. Kreid, R. Mansell and N. Stehr) believes that the value of theoretical knowledge to society is not limited to a continuous system lifelong education, and covers all aspects of the life of modern society, which should be interpreted as a society based on knowledge. Their ideas are also reflected in the official position of UNESCO, on which modern society is experiencing a transition from an information society - the society of knowledge. Within the concept of reflexive modernization Giddens, Beck, effective knowledge (closely associated with the production and include, for example, special techniques and influences a person's daily activities) is the basis for the functioning of the «risk society». The article notes that «knowledge society» theories and the «risk society», focus attention on different aspects of a single process of expert production and dissemination of knowledge underlying the transition of personal knowledge concentrated in the human capital of employees, organizational knowledge embodied in the intellectual capital of the company. In the framework of the theory of «knowledge societies» is underlined the positive role of knowledge as part of the progressive development of society. The expert, engaging in the process of reproduction of knowledge, helps to improve the of society. In the framework of the theory of «risk society» analyzes the constant uncertainty as a consequence of the cumulative accumulation of knowledge in the society, the reproduction of knowledge becomes part of the process of reproduction of risks in society.