"COWARDLY‟ AS ESTIMATED CHARACTERISTICS AND THE WAYS OF HOW THIS CHARACTERISTICS IS REVEALED IN LANGUAGE (ON THE MATERIAL OF THE ZOONYM LEXIS IN RUSSIAN AND CHINESE)
The article deals with „cowardly‟ as the characteristics for evaluation which is revealed in Russian and Chinese. Much attention is paid to peculiarities of its verbalization found in the zoonym lexis of both languages. It is stated that zoonyms reflect social experience of the nations and other cultural peculiarities. Zoonyms are used systematically in the languages, especially when typical features of these languages are compared. The author pays much attention to semantic structure of zoonyms when deals with Russian and Chinese. The ways of reflection and idiomatic meaning of the zoonyms are treated by the author with great attention and with due regard to cultural peculiarities and non-linguistic factors.