FORMATION OF AN EFFECTIVE SALES POLICY OF AN INDUSTRIAL ENTERPRISE
The article deals with the formation and provision of effective sales policy of the organization. A significant position in the concept of strategic management of the organization - the strategy of organizing sales channels, the principle of which is the creation of an acceptable sales network, has been determined. It is shown that the achievement of the goal of forming an effective marketing policy will be possible only if the country focuses not on the theory of marketing policy and its advantages or their absence, but on the practice of modern marketing policy. According to the author, the development of new generations of technologies with great potential for innovation and productivity, such as technologies in subsoil use industries, requires the development of specific opportunities in many areas, as well as the availability of a well-developed scientific and experimental base.