FACTORIAL MODEL AS A METHOD FOR THE ASSESSMENT OF INTANGIBLE ASSETS'S SHARE IN THE VALUE OF A COMPANY
The value of a company is the key indicator of its performance. A considerable impact on the process of growth of the value is caused by a company's intangible assets. Application of economic-mathematical models allows us to consider monetary and non-monetary indicators, and also to make forecasts and quantitative assessments of the change of the value, taking into account the influence of intangible assets.