Air transport marketing and its role in the system of economic and juridical regulation of international air transportation
In this article, in general line an application of conception of marketing on air transport and concrete methods of its use in practice of economic activity of airlines is based. Also a definition of the position of the state concerning functioning of organizations of sphere of air transportation is brought. A system (being used nowadays) of non-formal agreements about division of markets is considered. Also separate strategic alternatives of airlines on different segments of market (as an example - low cost companies) are analysed.