Methodological issues of the sociological study of poetry (the use of semantic differentials in sociopoetics)
In sociology, literature, along with the study of the content of works of art and social characteristics of characters it is important to study the creative process. Here is an attempt to look at the poetry writing and its results through the prism of the behavioral approach on the basis of the poetry content analysis. Creation of the poem is considered as a behavioral creative process of self-actualization of creative potential, interactions of the system of requirements and social situations verbally expressed by means of language. During the framing actualized thoughts and feelings of the poet translated into poetic form. The main hypothesis is that the emotional dissonance express itself poetically. Semantic differential (SD) technique provides a clue to the text. Content analysis of poems (cycles, books) of separate poets through SD method could provide the understanding of similarities and differences of successive stages of the creating creative process of the same master, or explain the dissimilarity of poets compared to each other. The analysis of separate poems of Blok, Gumilev, Yesenin, Akhmatova ect. may demonstrate style features, the individual originality of each poets considered in terms of the dialectic opposition. The article discusses the possibilities of the SD method and the antonyms scales search in the author’s text in the study of the creative process, based on the characteristics of the poetry of classical Russian poet Alexander Blok.