The essence and technology of individualization of insurance in the context of digitalization
In accordance with the government's Digital Economy program, work in the insurance industry has begun in three areas of implementation: internetization, individualization, digitalization. This article discusses the essence and role of individualization in the development of the insurance market, in increasing the importance for consumers - clients of acquiring insurance protection of property interests through interlockers. The factors of individualization development of insurance offers in digitalization are systematized.