Joint Purchase as an Economic Category and Market of Joint Purchases in Information Society
The article is devoted to the analysis of the emerging market of joint purchases and its place in the information society. Various interpretations of the term “joint purcha ses” and their role in optimizing the process of meeting the needs of the society are considered. The main problems of organizing the process of joint purchases are identified. The functions of the essential participants in organizing the process of joint purchases are structured and described, and the main directions for the development and improvement of this process are formulated.