Problems of Managing Competitiveness of Business Entities in Cinematography
We consider the main problems of managing the competitiveness of business entities in cinematography. The logic of the research is determined by the cause-effect relationship of internal and external factors’ influence on managing the competitiveness of business entities in cinematography. One of the key factors impeding the increase of the competitiveness of organizations in cinematography business is unstable financial situation due to the lack of extra funds which results in problems of financing film-making. Such factors as the shortage of specialists, problems of training of qualified personnel, decreasing box-office takings from Russian films, low level of marketing activity, information piracy have negative impact on the performance of film-distribution companies. We suggest introducing tools to solve the current problems in cinematography, in particular developing modern government policy aimed at implementing a relevant program to protect national cinematography as well as creating favourable conditions for investing in film-making.