AUGMENTED REALITY IN TV-PROMOTION DISCOURSE
The article discusses various areas of use of augmented reality (AR) in the TV-promotion discourse, analyzes situations in which the use of augmented reality technologies is effective, identifies problems that AR-technologies are not able to solve. The author distinguishes the concepts of virtual reality, augmented and mixed reality; reveals and describes the properties of augmented reality; leads the classification of types of AR-devices; analyzes the risks and possibilities of using AR in education (using the example of TV journalists training), in the media and for solving business problems. To achieve these goals, the author uses deductive and inductive logic analysis methods, a descriptive method, a stylistic analysis method, a comparative analysis method, an informant survey method, and in-depth interviews with AR-device developers. The study is of an interdisciplinary nature, since, analyzing the use of AR in TV promo discourse, the author touches upon topical problems of media psychology, perception psychology, and mediastylistics. The results of the study will be useful for practicing TV journalists.