THE PROBLEM OF DEVELOPING AND IMPLEMENTING A TOURIST PRODUCT FOR YOUNG PEOPLE ON THE EXAMPLE OF THE SAMARA REGION
In this article, we will highlight the main problems faced by the tourism industry in the development and implementation of a tourism product for young people. The situation in the Samara region at the moment was chosen as an example. The purpose of the study was to suggest ways to solve emerging problems in the development of a tourist product for the youth of the Samara region. The tasks set included: analysis of scientific literature on this problem; definition of concepts of youth tourism; search for possible ways to solve problems in the development of a tourist product for the youth of the Samara region. The relevance of the study is confirmed by the existing need to develop a new tourist product that is radically different from the proposals already submitted. Identifying ways to improve the quality of youth tourism is an integral part of the development of this industry.