ON THE PROSPECTS OF DEVELOPMENT OF INNOVATIVE BANKING TECHNOLOGIES IN THE SERVICE OF CORPORATE CLIENTS
At the present stage, the relevance of the development of innovative technologies by banks in the service of corporate clients began to increase significantly. In the conditions of digitalization development, banks are working on the creation of new types of banking technologies that can provide a qualitatively new level of service to corporate clients. In this regard, it is particularly relevant to study the possibilities of developing innovative technologies in the service of corporate clients. The main prerequisites for the development of innovative banking technologies for corporate clients are: individual approach to the corporate client, the development of information and communication technologies, Internet marketing, active implementation of self-service systems, the use of biometric systems and methods of authentication, technologies in the field of automation of the service system . An important area of development of banks is the marketing of the innovation market and Internet marketing, allowing to make a forecast of the relevant market segments. The role of innovative banking technologies in the system of corporate customer service is to meet the above needs and develop an innovative banking process. To date, the innovative banking process involves a well-developed strategy of the Bank to create innovative banking technologies in the service of corporate clients, taking into account the goals and objectives. Therefore, the creation and development of innovative banking technologies in the service of corporate clients is a complex process. It is based on the use of banks of certain behaviors, taking into account the strategic decisions of the Bank.In the conditions of digitalization, banks are actively engaged in the development of banking services for corporate clients, including in the provision of new banking products.