БИЗНЕСТІҢ ӘЛЕУМЕТТІК ЖАУАПКЕРШІЛІГІНІҢ ШЕТЕЛДІК ТӘЖІРИБЕСІ ЖӘНЕ ОНЫ ҚАЗАҚСТАН ЖАҒДАЙЫНДА ҚОЛДАНУ МӘСЕЛЕЛЕРІ
In today''s world, the social responsibility of business plays a decisive role. Therefore, in recent years, the world business community has increasingly recognized the need to enhance corporate social responsibility of business. With the development of production, scientific and technological progress, the urbanization of life, new and extremely complex problems arise and become acute: environmental, socioeconomic, technical, information, etc. The future of civilization depends on a comprehensive solution of these problems. But their solution is largely determined by the activities of modern corporations, their responsibility to society and the future. At present, the development of the concept of corporate social responsibility in Kazakhstan is of particular importance. This is due to the fact that with the development of market relations, systematic changes in the strategy are observed. Businesses face challenges not only to make a profit, but also to actively participate in solving social problems of society, to take responsibility for the well-being and quality of life of the population of their country. Large corporations have realized the fact that without taking into account the impact of external and internal factors, it is almost impossible to successfully engage in business. To activate this process, it is necessary to study and adapt the foreign experience, to practice more widely the introduction of various tools and models of social responsibility of business. The introduction of the concept of corporate social responsibility with the use of its tools will improve the image and business reputation of domestic companies. The use of companies by various forms and models of CSR can not be a unified process. Each company has to choose its own path of development and strengthening in the market. Nevertheless, the knowledge and dissemination of international experience makes it possible to use the tools that have been developed and to assess the possibility of consequences and prospects for implementing a particular model. In this regard, this article examines the CSR models of different countries, revealing their similar or distinctive properties. The work also focuses on the distinctive features and opportunities of social responsibility of large-scale companies, formulated the factors that stimulate the development of corporate social responsibility in Kazakhstan companies.