OPPORTUNITIES FOR DEVELOPMENT OF JOINT STOCK COMPANY "ADEPT" BASED ON THE IMPROVEMENT OF ENTERPRISE’S ASSORTMENT POLICY
The article presents the results of the authors’ research of the situation on the sausage products market of the Velikiy Novgorod, as well as the SWOT-analysis of JSC «Adept» as the leading meat processing company in the region, identifies indicators to make recommendations on improving the assortment policy of JSC «Adept».