PROMOTION OF THE BANK STRUCTURED DEPOSITS IN THE RUSSIAN MARKET: PROBLEMS AND PROSPECTS
The article deals with issues of promotion of the structured deposits in the Russian market by commercial banks. The article objective is a theoretic substantiation of the effective technique of structured deposits promotion. The author assesses efficiency of the existing marketing methods of the structured deposits promotion, and suggests their modification according to the special features of the Russian financial market development. The research results represented in the article may be implemented by the commercial banks managers and marketing departments in particular.