METHODOLOGICAL SUPPORT FOR ASSESSING THE INVESTMENT ATTRACTIVENESS OF AN ENTERPRISE
Assessment of the investment attractiveness of an enterprise plays an important role for both private investors and investment funds and large companies. The main problems faced by stakeholders when choosing an enterprise for optimal investment of capital are methods of assessment and methods of profitability and risk analysis. These aspects have determined the urgency of finding a way to effectively determine the attractiveness of an enterprise from the point of view of investment. This article discusses the problem of assessing the investment attractiveness of an enterprise. Using the example of the analysis of a particular company, economic indicators that are important for an investor are highlighted, and the use of an improved complex coefficient for assessing investment attractiveness is proposed to optimize the process of analyzing the economic condition of the enterprise. The possibilities of applying a new coefficient for a certain enterprise are being considered. The efficiency of using the new method is proved, it is established that the proposed indicator accurately characterizes the investment climate of the enterprise.