MARKETING TOOLS USED TO BUILD THE BUSINESS REPUTATION OF THE INSTITUTE OF INNOVATIVE DEVELOPMENT OF THE REGION
In the world space there are many institutions of innovative development, some confidently go to the leaders, others seek to improve their position. Competition forces organizations to fight for the right to exist in the market. In this regard, each of the objects of infrastructure support is committed to the development of business reputation, prestige and financial success. Currently, the formation of business reputation for innovation support facilities is one of the most important areas in their activities. The need to create and maintain the business reputation of the organization is dictated by the strategic objectives of its operation and development. The business reputation of the organization is formed from the time of its formation. Today’s leaders do not have the time and money to track the emerging image and purposefully correct it. In this case, the business reputation of the organization develops spontaneously. The effectiveness of the process of formation of business reputation of the organization is largely determined by its instrumental support. The use of adequate tools in the formation of business reputation is one of the most important tasks for domestic companies.