Competitiveness assessment in management of the medical organization
In article questions of competitiveness of the medical organizations and the services rendered by them in the field of health care, concrete indicators of an assessment of competitiveness are considered. In this aspect the questions connected with parameters and criteria of an assessment of external potential of competitiveness and the analysis of internal potential of competitiveness of the organization of health care are considered. The program of management of the medical organization including the following main directions is offered: transition to strategic management, creation of conditions for providing the most effective time of reception, attraction and fixing of patients, analysis of the market and competitive environment, branding, development of the system of loyalty, advertizing strategy for involvement of new clients, definition of "the specific client", search and development of additional sources of the income, implementation of organizational and administrative changes, introduction of a control system of quality.