Perfection of instrumental support of the analysis of the external environment for the purpose of adaptive management of an industrial enterprise
In the article the authors present some aspects of improving the instrumental support of the analysis of the external environment for the purpose of strategic adaptive management of an industrial enterprise. The authors substantiate the urgency and the need to improve the toolkit for strategic adaptive management of an industrial enterprise. The analysis of the external environment is very important for developing a strategy of market adaptation of the enterprise and refers to complex processes that require close monitoring of processes occurring in the external environment, diagnosis of factors and establishing a link between them and the strengths and weaknesses of the enterprise, as well as the opportunities and threats contained in the external environment. As the most common tools for developing adaptive strategies for enterprise development, taking into account the factors of internal and external environment, the article considers SWOT analysis and the model of M. Porter's five competitive forces. It is shown that the model of the five competitive forces by Porter requires taking into account the influence of local government bodies, institutions of power, as well as supervisory organizations. The authors also consider it necessary to give the SWOT-analysis a target and diagnostic direction for the development of an adaptive enterprise strategy, and, as an example, factors that can be used in the matrix of diagnostic SWOT analysis. Using the proposed target and diagnostic orientation of the SWOT-analysis method, its main stages are described below. The conclusion is made that it is necessary to monitor the external environment of the industrial enterprise in order to provide the enterprise with a successful progress towards the goals set, to develop a strategy for interaction with elements of the external environment that provides the enterprise with the most successful development based on adaptive management.