Sociology of economic activity (on the example of content-analysis of Kyrgyz proverbs and sayings)
The article discusses the relationship between economic activity and cultural patterns of behavior - traditions, customs, value orientations, stereotypes, attitudes. The article substantiates the role of socio-cultural and ethnic factors in the study of economic activity and the formation of market relations in Kyrgyzstan. Based on the content analysis of folklore material presented in the form of Proverbs and sayings, the economic values and attitudes of the Kyrgyz people are studied, namely: the attitude to work, money, wealth, the degree of activity and willingness to take risks. The article examines how the traditional values and ideas of the Kyrgyz people relate to the conditions of the market economy and the new socio-cultural reality, which presuppose orientation to the principles of individualism, independence, and independence.