COST ESTIMATION OF PROFESSIONAL REPUTATION OF AGRICULTURAL BUSINESS IN THE REPUBLIC OF BELARUS
Professional reputation (goodwill) is an intricate and inconsistent phenomenon. But goodwill is that helps to include such agents of production like operation of the business system more exactly without which it is impossible to compete in the modern market. The increase of the investors' interest in the enterprise acquisition at the price of contract needs to carry out previous restructing to make investments more attractive. When an enterprise is sold, positive goodwill gets bonus to the price. Such a bonus is a kind of hope for future economic benefits. The size of negative goodwill helps to evaluate the depth of the crisis and how many resources are needed to overcome the crisis when agricultural organizations are under reformation.