PERCEPTION ROUTING AND PERSUASION POTENTIAL OF THE POLITICAL INTERNET MEDIA TEXT
The article is devoted to the Internet media text and its persuasion potential. The authors focus on the convergent structure and content of the Internet media text as a sample of transmedia journalism. Using technological possibilities of the Internet, supporting the content of a regular text by the other media, the authors of online editions route the reader’s attention, granting them illusory freedom of opinion. In reality, it leads to overwhelming persuasion, intensified by all possible convergent media.