PROSPECTS OF PROJECT TRAINING OF STUDENTS-JOURNALISTS IN CONDITIONS OF INNOVATIVE EDUCATIONAL ENVIRONMENT
The article analyses conditions for creating an innovative educational environment at the Faculty of Mass Communications by means of synthesis of the educational process and professional journalistic work at the Television and Radio Studio of AltSU. When creating this environment it is necessary to focus on the growing interest of university students in team work, case system, meaningful project activity. The authors of the article share experience on the implementation of project training within the framework of educational disciplines “Basics of journalistic activity”, “Basics of foreign journalism” and out-of-school work. The effectiveness of variable project multimedia activity in increasing motivation to study, improving the performance of the main population of students is justified. Universal principles for organizing such work have been developed.