TO THE EVALUATIVE ROLE OF PRECEDENT PHENOMENON IN THE POLITICAL MASS MEDIA DISCOURSE OF THE ELECTION CAMPAIGN 2017 (ON THE MATERIAL OF GERMAN MEDIA)
The article considers functional specifics of precedent phenomena, as an evaluative method in political media discourse in materials of German media sources during a election campaign. The political media discourse reflects the modern political reality using many lexical units including precedent phenomenon. The analyzed material helps deduce that incorporating precedent phenomena into texts isn’t always determined by authors’ intention to give his appraisal of reality, but it’s also used as approach to evaluation forming in society. Much attention is paid to the evaluation function, because it is realized in the context, because it determines the choice of the precendent phenomenon. Analyzing the precendent phenomenon it is necessary to pay attention to linguistic and extralinguistic factors.