Features of the concepts "language personality", "speech portrait" and "image" in relation to a political performance
The work deals with characteristic features of a political public speech. Stages of preparation of the speech of the sender are noted. Requirements imposed to style of political communication are presented. Five levels in structure of the language personality allocated today are described: verbal - grammatical, cognitive, pragmatical, emotional, and motor-articulation. Two approaches to a concept of the language personality are considered: statistical and dynamic. The originality of each of approaches is noted. The research has a certain theoretical importance as it suggests that the language personality is characterized by a certain mere verbiage, having this or that rank of rate of the use, having a certain level of cultural knowledge and personal characteristics which promote formation of a certain speech portrait. Emphasis is made that the speech portrait describes features of speech behavior and serves as one of factors of formation of the politician image. It is worthy of note that the image is formed by tactics and strategy applied in a political discourse. It is proved that during the political performances a certain image or a character, which promotes achievement of his purposes, is assigned to the politician. Results of this research can be useful in the analysis of speech characteristics of the sender and interpretation of their sense.