Ethical Bases of Sociocultural Practice
The article considers the moral and value bases of socio-cultural practices. From the positions of higher justice, culture-creation and humanity, above all the most significant are the positive results of human activities and the ways to minimize the arising problems-resentment-threat.The analysis is carried out on the basis of the generalized structure: WHO, WHOM, WHY, IN WHAT is trying to convince, HOW he does it, HOW SUCCESSFULLY, and WHAT it results in. Such a fair and unbiased comparison of purposes, results, and the price paid for the achieved results seems to give the most objective assessment of the results of socio-cultural practices.That is how humanity can learn to build its future better not yielding to the manipulative techniques of the pseudo-prophets, not succumbing to the labels of eternal moral truths. That is how it is possible to build a new world not destroying albeit imperfect worlds of the current, without impoverishing the value of multidimensionality of each other and not usurping the right to choose the preferred cultural practices.