FORMATION OF A MULTI-CHANNEL FUNDING SYSTEM FOR REGIONAL MUSEUMS
The article deals with the problems of strengthening the inf luence of regionalmuseums as an element of a socially significant cultural institution, which is animportant factor in the region's competitiveness. It is shown that in the RussianFederation there is a tendency to increase competition for financial flows betweenadministrative-territorial entities. It is noted that the leadership of most regionsremains significantly undervalued the possibility of using the resource in the sphereof culture for development, not fully used the potential of controlled formation ofa regional image and brand. The influence of museums on the image componentof the region as the most important element of the cultural sector is reflected,the need to increase the stability and sufficiency of the formation of the financialbase of organizations of this type is justified. Measures for effective multi-channelfinancing of regional museums are proposed, and recommendations for increasingtheir funding are developed.