INTRODUCTION OF TECHNOLOGY BY THE INTERNET MERCHANDAISING ONLINE STORE "MEKHAMANIYA"
Scientific adviser: Beregovaya I.B., Candidate of Economical Sciences, Associate Professor, Department of Marketing, Commerce and Advertising, Orenburg State University, Orenburg Virtually every merchandising technology used in traditional retail, provided it is adapted to the requirements of online retail, is becoming an important and necessary tool to increase the competitiveness of an online store. that the use of online merchandising technology is possible for expensive and durable goods (purchased less frequently).