MULTIMEDIA PRESENTATION AS AN OPPORTUNITY TO CREATE INTERACTIVE ENVIRONMENT IN THE FORMAT OF ACADEMIC UNIVERSITY LECTURE
The article presents the research analysis of scientists’ theoretical positions and the experience of the authors’ teaching activity on the use of multimedia technologies in the format of the academic lecture in classes of the Russian language and speech culture at a technical university. The problem areas for the use of the academic lecture in modern university didactics are indicated. One of the possible options for optimizing educational process through the use of author’s multimedia presentations is proposed. It is argued that combining the merits of the academic systemic nature of traditional educational genres with the resources of modern ICTs contributes to the creation of the interactive learning environment that serves as a stimulus for effective interaction between subjects of educational process.