Managing competitiveness in XXI century: effective business instruments
The article is dedicated to the issues of managing competitiveness in the modern age of globalization, technology and innovation. The purpose of the paper is to analyze the influence of factors of competitiveness and offer effective tools for companies to create competitive advantages. The working classification of competitiveness factors includes external and internal factors. The external business environment covers industry-specific environment – competitors, customers, suppliers, as well as non-sectoral, economic, social, political, technological and other factors. The most effective tools for business responses to the dynamics of environmental factors or its forced changes in the present are different forms of inter-firm co-operation and mergers and acquisitions strategy. Both external growth tools are widely used in business and provide a number of benefits that are required for tightening up and market leadership. However, the leading role in ensuring the competitiveness of the business at the present stage plays the internal environment of the company, its resources and business processes. The quality and uniqueness of the internal environment of the company is provideв by the strategic leadership – a leadership style, aimed at knowledge, innovation and technology creation that are not available to competitors. Research methods include theoretical analysis, interviewing experts, analysis of best practices. The results can be used by management companies in various economic sectors in the development, adoption and implementation of strategic decisions. Author's contribution consists in providing the most effective management tools of business competitiveness at present.