BRANDS OF HIGH EDUCATIONAL INSTITUTIONS IN THE EMPLOYERS' SIGHT
The present paper is devoted in the problem of positionation of high educational institutions' brands to the market of educational services from the view point of employers and their perception of education's quality. Analysis of interviews was permitted to show some main matters on which base were built qualificative measuring of brands of high educational institutions in the employers' sight. The rank of employers' trust for specialists' training in different N.Novgorod high educational institutions became one of the main measuring of brands.