The impact of digitalization on the innovation of business models of enterprises
The growth of digitalization affects different ranges of activities of modern enterprises, which affects the choice of a business model and allows building new forms of cooperation, as well as leads to the creation of fundamentally new products on the market and thus makes it possible to comprehensively improve the quality of life of their consumers. On the other hand, the development of digitalization leads to a constant revision of the lines of behavior used by enterprises in the market and the strategies implemented, which also creates new development opportunities. The company’s digital development research is currently attracting more and more attention from business owners, economists and managers, but global research and development in this area is still insufficient due to the limited amount of empirical data. The purpose of this article is to study these issues.