Paradigm analysis of the concept “key competencies of the enterprise”
The challenges of the global crisis and the realities of economic interdependence make new demands on national economic systems, whose sustainable development depends on the competitiveness of regional economies and the enterprises that make up them. In the context of the knowledge economy, new opportunities for enterprise development are emerging. It is obvious that sustainable economic development can only be achieved by a competitive economy. Due to the growing dynamics and intensity of competitive rivalry in this regard, the search for sources of sustainable competitive advantages is being updated, which can be considered as a permanent (due to the dynamics of functional properties) superiority over competitors in the following product characteristics: consumer value, uniqueness and innovation. The analysis of theoretical approaches to competitive advantage in the strategic development of the enterprise shows that the basis for ensuring sustainable competitive advantages of the enterprise is considered controlled parameters of the internal environment - the key competencies of the enterprise. The article considers the economic essence of the concept of "key competencies of the enterprise" in the pre-paradigm aspect and in line with modern paradigms. The author’s own definition of this concept is proposed.