CREATIVITY AND IMITATION
The article analyzes the opposition of creativity and imitation from the point of view of the criteria of humanism. Alternative concepts of creativity are considered as a constructive creative activity for the realization of the humanistic essence of the individual. Imitation is considered as a destructive form of activity for the production of simulacra, leading to the alienation of the individual from society and the surrounding world, destroying the substantial foundations of society. The author draws attention to the origins and consequences of imitation as a social disease of our time.