THE IMAGE OF THE SAMARA REGION IN MASS-MEDIA AS THE FACTOR OF FORMATION OF REGIONAL IDENTITY
The article is devoted to the actual problem of formation of regional identity of the population of the Samara region. Special attention is paid to the influence of the media on the image of the region in the public consciousness. The article presents the results of sociological research on the opinion of the residents of the Samara region on the image of the region in the media. The results of the study show that the image of the region is complex and contradictory. The positive aspects of the image of the region are due to the statements of the study participants about the culture of the region, its contribution to the development of the country. Negative aspects reflect perceptions of the standard and quality of life, as well as decent employment opportunities.