ADVERTISING AND PROMOTION ON STREAMING PLATFORMS (FOR EXAMPLE, TWITCH)
The purpose of this article is to identify the main means of advertising and promotion on streaming platforms due to the global growth of their popularity. The main methods used in this work are study and analysis. They were used during the search for information and the systematization of advertising and promotion media that were used and are used on streaming platforms. Based on the results of the study, it can be concluded that advertising on streaming platforms does not have unique marketing formats, but uses traditional tools. At the same time, this market lacks a variety of types of advertisers, that is why they can often find identical samples of banners and pre-rolls. Advertising and promotion on streaming platforms do not differ in terms of the tools used. However, at the same time, due to the peculiarities of the platform in the form of close interaction of the streamer with the audience, they acquire a more personal character. Therefore, advertising and promotion attract attention not by their distinctive features, but because of the recommendatory nature and trust in the words of the streamer who presents the product. This approach is yielding positive results as more and more companies use streamer services to promote their products.