DYNAMICS OF INTERNET TRADE DEVELOPMENT IN RUSSIA
Business electronification moves actively ahead in our country and opens the wide possibilities both for operating businessmen, and for potential ones. The article deals with development and Internet trade tendencies in Russia, foreign experience in this sphere has been considered as well. It has been shown that at up-to-date stage of development of Russian economy there is an active penetration of Internet technologies in trade. Some advantages of Internet trade have been defined and key indicators of this sphere have been considered as well. The basic prospects and features of Internet trade in Russia have been considered. The analysis of Internet sales statistics has showed that they make a very small share of retail trade volume. At the same time runaway growth of turnover turn and activities of the buyers using Internet channels, open huge prospects for domestic businessmen who promote innovative approaches to doing business. Prospects of Internet trade for the Russian Northern regions have been revealed. It has been shown that, despite the features of social and economic development caused by northern specificity, northern regions are in a trend of development of Russian and world trade technologies. Inhabitants of many northern regions have high consumer ability. As a result trade in the Russian North develops actively. Features of population settlement cause requirement for remote access to goods and services. We concluded that the active use of remote regions, including northern, by businessmen will promote the social and economic development of the whole country.