Environmental Discourse: Linguistic and Translational Aspects of Research
The present paper addresses the linguistic and translational aspects of the study of environmental discourse, which is understood as oral and written communication, realized in various styles and genres and united by the topic of discussion. The growing relevance of environmental issues in the life of modern society makes a considerable impact on its discursive medium and field. Despite the fact that scientific discourse still remains the core of environmental discourse, environmental issues are now discussed by politicians and sociologists, as well as members of general public. The society’s need for accessible environmental information has influenced the rapid development of environmental journalism and, in particular, environmental Internet media, which is in the focus of present research. The linguistic aspect of the study of environmental media discourse is related to the analysis of the participants, the chronotope, goals, values, strategies, themes and genres. The translational aspect of the study is connected with translator’s discursive competence as the most important factor contributing to the effectiveness of intercultural communication. The problem of translatability of environmental electronic media materials is considered in the context of translatological typology of texts based on the principle of addressing different target audiences and the possibility of ensuring pragmatic equivalence of translation.