DEVELOPMENT OF THE SYSTEM OF STRATEGIC MANAGEMENT OF THE ORGANIZATION BASED ON CLIENT-ORIENTED APPROACH
The article presents the results of a study of the organization's strategic management system based on a client-oriented approach. A model for managing key business processes in a client-oriented company and a strategic map for improving the efficiency of the company's functioning within the framework of the CRM concept are proposed. Within the framework of realization of marketing, industrial, personnel, financial strategies, practical recommendations aimed at supporting the introduction of a client-oriented approach were proposed.