Analysis of Sensitivity of Efficiency of the Enterprise Activity as to the Changed Level of Use of its Resource Potential
The article presents the results of research on the effect of changed volume and level of use of resource potential on the efficiency of the enterprise activity. Clauses of the effects of resource potential on value proposition of economic entity were defined. Expedience of building a hierarchy of value factors for an entity was grounded. The main stages of analysis of sensitivity of efficiency of the enterprise activity to the changed volume and level of use of its resource potential were highlighted; conditions for arrangement of factors and requirements to their hierarchy were determined. On the basis of the performed calculations, crucial variables critical factors for trade enterprises were defined: for large ones – change in volume of product and financial potentials, as well as efficiency in the use of human resources; for medium-sized and small enterprises – change in spatial and personal potentials, as well as efficiency in the use of technical and financial potentials.