AGAIN ABOUT MEDIA EDUCATION: CONCEPTUAL AND TERMINOLOGICAL PROVIDING IN THE BEGINNING OF THE XXI CENTURY
The article studies conceptual and terminological providing to use of the pedagogical theory in practice on an example of scientific knowledge of the "media education", being at peak of the development and at the same time exposed to intensive reconsideration in the aspect of conceptualization of its positions, rethinking of methodological bases, giving it a character according to the current trends.