SUPER APP AS ECOSYSTEM INTEGRATED TECHNOLOGY PLATFORM
The article discusses the digital technological solutions to support the functioning of modern large ecosystems - superapplications (Super App). The implementation of a super application in the ecosystem as an integrator of mini-applications is justified technologically and organizationally in order to increase the loyal audience of users. The results of the analysis of the implementation of super-applications in Russia and the world are presented, as well as an assessment of the possibility of using the metrics of "lifetime value " to assess the effectiveness of super-applications in ecosystems.