ORGANISATION OF COMPETITIVE ENVIRONMENT AT MEDICAL SERVICES MARKET
Competition in the medical services market and supply from state and private medical establishments are studied. The study defines the structure of applications for medical services to private medical establishments for such diseases as (in descending order): diseases of urogenital system, bone-muscular system, endocrine system, eyes, respiratory organs, digestive apparatus and others. The social reasons for the customers’ flow from state to private medical establishments are revealed. They are low satisfaction of population with free medical assistance, increase of the income of the population, growth of employment, decrease of the amount of free time of the population. There are listed competitive advantages of private medical establishments, among which is professionalism and competency of doctors, treatment results, speed of service, availability of the modern equipment, culture of service, cleanliness and comfort, sufficient information about the treatment procedure, which is explained by the stronger motivation of the personnel and entrepreneurship activity of the administration of private hospitals.