STRATEGIC ANALYSIS OF COPPER INDUSTRY ENTERPRISES AS A TOOL TO INCREASE INVESTMENT ATTRACTIVENESS OF A TERRITORY
Studies that substantiate the perspectives of strategic management tools for measures that provide the development of regional social and economic systems are currently acute. In the original research the methodology of strategic analysis implementation in copper industry enterprises that will increase investment attractiveness of a territory is discussed. The purpose of the study is to develop measures that will improve internal and external environment of a copper industry enterprise, increase investments into the territory of its location. The research is based on the following tools and methods: comparative analysis and information generalization; simulation modelling; expert method; systematic analysis; economic and statistical methods; analytical and calculation method and graph-analytical approach. In the study we have revealed that the data of strategic analysis and forecast of enterprise activity may be used to determine trends to increase territorial investment attractiveness of Russian industrial complexes. The tools for the analysis of both internal and external environment of an enterprise have been described. They include the estimation of micro-, meso- and macroeconomic factors of the enterprise activity in terms of accelerative strategy, intensive development strategy, extensive development strategy and recessive strategy. A set of measures for the improvement of internal and external environment of an enterprise has been suggested on the basis of total values of ratings in terms of the balanced analysis of the enterprise activity. Corresponding forecasts have been made. The regulations and conclusion provided in the study may be used by managers of steel holding companies or particular enterprises of copper industry to substantiate corporate development programs. The results may also be used by regional executive power authorities to develop and implement management measures to increase investment attractiveness of a territory.