Strategy for increasing the competitiveness of an enterprise in the field of retail trade
The article deals with the issues of increasing the competitiveness of the enterprise. One of the main tasks of increasing competitiveness is to increase the profitability of the company, for continuous development and growth in the long term. External and internal factors that have a direct impact on competitiveness are considered. The stages of the process of developing a strategy for increasing competitiveness are substantiated. Competitiveness is one of the most important indicators that can characterize the success of an enterprise in a market economy, and a well-designed strategy to increase competitiveness gives a significant advantage over competitors and allows you to take a better place in the market. The authors analyzed the main competitors in the city's grocery retail market, and proposed measures to improve competitive positions.