Manipulation as a Form of "Soft" Power
The article considers the problem of manipulating people through various means, methods and technologies of information and psychological inuence, which has become quite widespread phenomenon in everyday life, economic competition and political struggle, and represents a major threat information and psychological security of a person in modern conditions of development of Russian society. The essence of manipulation of people, stands out as a hidden soft psychological coercion of individuals, needed for a ruling entity direction to meet their interests or goals.It is shown that the secret coercion of a person as a particular way of control is used at all levels of social interaction of people from interpersonal communication to mass communication and common to different historical conditions. The author reveals the content and structure of manipulative inuence as a form of «soft power» describes its specic forms, methods and technologies.