DEVELOPMENT OF METHODS TO STIMULATE SALES THROUGH ADVERTISING ON THE ENTERPRISES OF POWER INDUSTRY
The article considers various approaches to stimulating the sale of such specific organizational structures as complex production systems. Special attention is paid to aspects of coordination of economic interests of elements of holding. Methods and mechanisms of sales promotion in a complex production system are considered: with the standard of assignments, centralized and with the standard of profitability. Each of the presented mechanisms forms the isolated optimization model on the basis of compromise solutions. The model of coordination of interaction taking into account publicity expenses is offered.