Evolution of behavioral design: reflexes, digitalization, energy transition
Behavioral design theory since the 90s. XIX century, evolved as a synthesis of physiological theory of reflexes and reinforcement, psychoanalytic theory of the crowd and operational conditioning, theories of public opinion management and organizational change, institutional concepts of consumer behavior, computerization and the development of data networks. In foreign practice, behavioral design, its models and tools are used to adjust and change public opinion, build human interaction with electronic, digital devices, create products that are conducive to saving energy and other resources, reducing environmental impact and many other areas. In energy, the concept of behavioral design has moved beyond energy design and is being applied to advocate for the global energy transition. However, the energy transition is not technologically ensured in many areas. This requires the availability of standby capacities at traditional sources in order to avoid energy collapse. It is necessary to provide conditions for a smooth, environmentally, socially and economically calculated energy transition.