SPECIFICATION OF PHRASEOLOGISMS IN THE LANGUAGE OF THE CONTEMPORARY MEDIA TEXT
The article is devoted to the analysis of idiomatic expressions in the language of the periodical press of recent years, the peculiarities of their use, the means of creating a new, modern "sounding" of usual phraseologisms that, due to frequent use in speech, have lost some of their expressiveness. The relevance of the study is due to the fact that phraseological phrases, being a bright, imaginative means of language and speech, are extremely actively used in the periodical press of recent years. Since most idiomatic expressions have a colloquial nature, their use in the language of the press makes it possible to create the illusion of a lively spoken language, of direct communication of the journalist with the reader, thereby bringing the author and the recipient of his publication closer together. The conducted research revealed that the phraseologisms of all four types allocated today in the Russian language are extremely frequent in the pages of the modern press, they have characteristic features of use, for example: use as a heading; activity of periphrastic phraseologism; the ever-increasing prevalence of verbal-nominal descriptive constructions, reflecting the current trend towards analytic language; a combination of several phrases within the same context, and so on. Phraseologisms of any stylistic affiliation allow the text to be ironic, especially with certain deliberate "violations" of the laws of phraseology, such as the inclusion of additional words, the replacement of one of the components of the phraseologism, the "stringing" of phraseological units, the deliberate creation of a discord between the nature of the phraseologism and the general context and some others. In addition, the active use of demetaphorization of phraseological units also leads to an increase in the imagery, the emotionality of the journalistic text.