Image as a tool for forming the competitiveness of a commercial bank in modern times
The scientific article is devoted to the study of the role and image in the formation of the competitiveness of a modern commercial bank. Particular attention is paid to the study of the influence of the media within social media on the creation and maintenance of the image of credit institutions. Mass media within social media is a modern way of communication that allows not only to draw attention to the bank, but also to provide stable feedback with customers. The importance of social media is also determined by their high availability, including for small market participants, such as PJSC Promsvyazbank.