Trends and development of marketing activities of agricultural enterprises
The problems of development of marketing activity of agricultural enterprises depending on their forms of organization and type of product. Summarized the factors affecting the development of the marketing of agricultural enterprises in particular, the organization of goods movement system, the positioning of the brand, the organization of logistics, service organization, information support. Implemented a comprehensive study of the structure of the use of marketing tools agrarian enterprises, depending on the function, method of marketing and the marketing of the product characteristics. Summarizes the priorities for the use of marketing tools agrarian enterprises and the algorithm to improve the system of organizational support their marketing activities. Proposed travel, promising and best direction for the development of marketing of agricultural and processing enterprises, private farms, intermediary organizations and justified the choice of the parameters of specific areas of marketing activity of the enterprises of various organizational and legal forms.