On the issue of influencers as the main aspect of increasing sales promoted product in social media
Livestock plays a significant role in society, performing a wide range of different functions. The branch provides the population with food, work, and contributes to socio-economic development of the region and the environmental sustainability of the territory. A research objective was a comprehensive assessment of the impact of livestock on development of the territory of the Krasnodar territory. The article provides an overview of the functions of livestock system, considers development trends of branch on an example of the Krasnodar territory. The influence of livestock development on ensuring the food security of the region is studied. The contribution of livestock to development of regional economy and degree of its impact on environment are determined. The relationship between the dynamics of humus and loading livestock was revealed, and also between a share of sowing of perennial grasses in the structure of sown areas and loading livestock was revealed. The importance of livestock for rural development is substantiated. Ключевые слова: инфлюенсеры, интернет-маркетинг, продажи, продвижение, социальные сети.