The metaphors of The result s of war in modern Chinese and Russian sports media
The article is devoted to the urgent problem of modern press - the special role of metaphors of The results of war in media in contemporary society. A characteristic feature of the language of modern press is frequent use of metaphors in the articles devoted to sports. Many special nominations such as The Results of War are constantly activated in literary usage. These expressions (metaphors) influence on the opinions of people in a certain way, which is achieved at the expense of emotional judgments, expressive evaluation, usage of various means of verbal expression. All this enables journalists to write newspaper articles, in lively, bright, figurative language, and such publications become more and more popular. The figurative means of publicistic style attracts increasing scientific interest.