COMPETITIVE ADVANTAGES OF TRADING ENTERPRISES IN MARKET ENVIRONMENT
In article author's definition of competitive advantages of trade enterprise as a result of studying of the given subjects in works of domestic and foreign authors is made. The influence of competitive advantages on competition, competitiveness and strategy of trade enterprises in the consumer market is revealed. The estimation of competitive advantages for definition of steady positions of trading enterprises in the market environment is given. The algorithm of revealing and application of competitive advantages to trade enterprises for the purpose of leading position in the market environment is offered. Results of revealing and application of competitive advantages in activity of concrete trade enterprise are resulted: risk levels are defined, the actions are developed, allowing to raise efficiency of its activity and to be competitive. Matrix use «Competitiveness - the Competition» is offered, allowing to define the status of the analyzed enterprise in the market. It is noticed, that the chosen competitive advantages yield positive results: labour productivity, profitability of manufacture, net profit increase.