ISSUES OF MARKETING RISK MANAGEMENT IN THE IMPLEMENTATION OF INVESTMENT PROJECTS
Most management decisions are made under risk conditions, due to the lack of complete information, uncertainty in international economic and political processes, market chaos. As a result, there is a problem of comprehensive analysis, which should be based on an understanding of the nature of the risk event in the economic system. Risks in the marketing environment require a more detailed analysis for enterprises in the implementation of investment projects, because they have a significant impact on the success of the project. Therefore, there is an urgent need to identify the essence of marketing risks and their analysis at different stages of the investment project.