PRONOUNS AS A MEANS OF EMOTIONAL INFLUENCE ON THE AUDIENCE IN THE PROCESS OF CAMPAIGNING
The article presents an analysis of pronouns that are regularly used in campaign speeches of politicians and other public figures. The material for the study was fragments of speeches delivered in different historical periods and on different occasions. To correctly describe the methods of using pronouns, a complex methodology was applied, including contextual, functional and statistical analysis. Contextual and functional analysis of speech texts has shown that pronouns are one of the most effective means of influencing the audience in the process of campaigning, and in this regard, in the functional aspect, the article describes the features that allow pronouns to effectively participate in campaigning appeals. It was found out that particularly important in public speech are quantifiable pronouns of generality, as well as pronouns that are quantified in context and which are considered in the article as a special type of quantified pronouns. Quantifiable and quantified pronouns are semantically related to classes of persons, objects, or concepts, so unlike other words, they deconcretize the context of an agitation appeal, which leads to an expansion of the scope of its content. Also, in the process of agitation, quantified deictic pronouns are regularly used as a means of achieving commonality between communication participants in order to evoke a sense of solidarity with the agitator in the audience.