CORPORATE CULTURE AS FACTOR SUCCESSFUL BUSINESS NEGOTIATIONS
The article considers corporate culture as a factor of success of business negotiations. Adaptation of the organization to external and internal environments, by means of corporate culture is studied. The talks are external to the need to develop the competence of the organization to conduct business. Quantitative research aimed at studying corporate culture indirectly helps to assess the ability of an organization to negotiate. Psychological culture and self-development are studied. The impact of corporate culture on the success of business negotiations is assessed. The ability of the organization to conduct the negotiation process corresponds to a higher level of development of the company.