REORGANIZATION OF BUSINESS STRUCTURES IN THE INNOVATION MANAGEMENT SYSTEM BASED ON THE CONCEPT OF MARKETING
The article is devoted to the reorganization of business structures in the innovation management system based on the concept of marketing. The reorganization study is relevant in connection with the market orientation activities of any business structure, and identifying the role and importance of innovation management in the process of the market activities of business structures at the stage of re-organization brings entrepreneurial structure to a higher level of economic development.