Recreational activity in the region of the Caucasian Mineral Waters: Problems and Prospects
Rest and recreation issues at the Caucasian Mineral Waters are considered, due to the change of priorities of sanatorium and tourist-recreational complex work. The function of recreational activities is the lead one, as the target function of rest meets the needs of people primarily. The basis of the activities is medical, health, sport tourism and cognitive function. The author shows a tendency to transform a number of sanatoriums of CMW in the sanatorium-recreational complexes. The data of sociological studies in Kislovodsk resort for developing a modern consumer model of guests and sanatorium spa institutions' types in the region of the CMS is given. The change of socio-economic environment, of guests contingent, of time and purpose of resting in the resorts of the Caucasian Mineral Waters region requires new approaches to health improving and recreational services in the structure of sanatorium spa complex, as well as to assess the needs, motivations and consumer behavior of guests for the successful development of the region in modern conditions of social development.