DIAGNOSTICS OF EFFICIENCY OF CORPORATE BUSINESSPARTNERSHIPAND RELATIONAL MARKETING
In scientific work, much attention is paid to the issues of managing a corporate business partnership as a specific way of functioning structures that are integrated, often multi-national, and widely diversified. Their functionality differs from ordinary enterprises, taking into account the significantly significant civil, socio-political role in the macroeconomic system of the region / territory and the country as a whole, and often in world regions and markets. The specificity of corporate governance, noted in the relevant research, leaves an imprint on all areas of management and marketing, on the methodology of justification and making management decisions in such structures. In particular, a very important area of corporate governance is currently associated with the assessment and selection of business partners, the formation and maintenance of an effective and mutually beneficial interaction model, the assessment of its effectiveness, etc. These are always complex, high-risk management decisions that significantly affect the position of the corporation in the market and in its environment, as the number of corporate partners is large and diverse