Оn Principals of Perception and Semantic Laws of Sign Interpretation in Descriptive Part of Polycode Texts
The article covers a problem of development of a scientifically valid methodology for polycode text analysis based on semiotic concepts, cognitive and neuropsychological research of visual information understanding and pattern recognition. Based on the texts from Russian extremist discourse we present the existing scenarios of concept activation depending on the stimulus organization and enunciate the semantic rules for the indexes, icons and symbols. We cover the denotation-to-signification relationship and concept-to-stimulus relationship in the area of visual signs of a polycode text. The article also covers the specifics of extremist polycode texts, such as strict compliance to G.P. Grice’s cooperation principle and manner of communication maxim and resulting limitation of means of expression and the priority of the most frequent and immediate meanings in the discource for the sign interpretation.