EXPERIENCE IN FORMING AN EMPLOYER'S BRAND AS A FACTOR IN ATTRACTING STAFF AT MODERN ENTERPRISES
The article reveals the relevance of forming an employer's brand in modern conditions, indicating positive changes in the activities of enterprises focused on its promotion. We have studied domestic and foreign experience, namely the experience of forming the brand of the employer of Rosatom state Corporation and the French power engineering company Schneider Electric. As a result, it is determined that a strong brand of the employer contributes to attracting and retaining staff in modern enterprises.