VISUAL AND GRAPHIC COMMUNICATION IN THE HISTORICAL AND CULTURAL SPACE OF RUSSIA AT THE TURN OF THE ХVIII AND EARLY ХХ CENTURIES
Since the eighteenth century, graphic advertising has accompanied the life of Russian society. It is important to present and evaluate visual-graphic advertising as a cultural phenomenon in the context of other artistic phenomena of the time. In the history of the formation and development of visual and graphic communication in Russia, there are several main stages, that are determined by socio-cultural, economic and technological characteristics in the context of each specific historical and cultural era.