IMPACT OF THE CRISIS ON THE CREATION AND DEVELOPMENT OF STARTUPS IN RUSSIA
The article discusses the problems of creating and developing startups during the crisis associated with the pandemic. Given that startups in our country are developing much more slowly than abroad, given the situation with COVID-19, this process has become even more complicated. In this regard, we were faced with the question: how to preserve our business in these conditions, in what directions to act in order not only to launch a startup after the crisis in the same mode, but also to reach a higher level. In the article, in terms of the problem of the crisis, we reviewed our experience in creating and developing startups in Krasnodar.