EDUCATIONAL DESIGN IN TEACHING CULTURE
Under modern conditions of development of educational theory and practice more often sounds new concept called "Design Education". However, the content of this concept is still not disclosed and ungiven its basic methodological foundations. Design education aimed at creating a comfortable environment stays, training and education of the person, his comfortable socializing, as well as art and design of production, requires knowledge of the psycho-physiological, functional and, most importantly, cultural and anthropological features of the person. But if the first and second "in charge of" classical pedagogy, the third group of features (kulturooobrazie) modern theory and practice of pedagogy is almost not affected. namely the formation of the design can be a bridge between humanitarian beginning of human life and the world of technology and design, which are able to design the entrance to the culture so that once it became clear, "what is it?", "how to use it?" and "what's the point?". This allows us to qualify the design of education as applied teaching culturology. In connection with this later in the article compares the approaches of the St. Petersburg and Ufa research schools to the spirit and content of teaching cultural studies of the phenomenon. It is proved that teaching cultural studies should be positioned not as a particular kind of Applied Cultural Studies, as well as a section of the fundamental (theoretical) Cultural Studies, which focuses on the justification of the general laws of the functioning of culture. It is proved that teaching cultural studies should be positioned not as a particular kind of Applied Cultural Studies, as well as a section of the fundamental (theoretical) Cultural Studies, which focuses on the justification of the general laws of the functioning of culture. Thus, quite a new direction "teaching cultural studies" on the methodological, empirical and applied levels must address the problem of social and cultural modernization in the context of the relationship between culture and education both Public and Private. In particular, it is teaching cultural studies can address methodological support in the development of design education.