BICYCLE SHARING AS A TYPE OF ECONOMIC ACTIVITY ON THE EXAMPLE OF THE KALININGRAD REGION
This article is devoted to the prospects for the development of cycling in the Kaliningrad region. The subject of the study is to assess the feasibility of creating a bicycle sharing network in the city of Kaliningrad. The article presents the results of a study of the market situation in the Kaliningrad region according to the model "PAM, TAM, SAM, SOM". A comparison of the competitiveness of bicycle sharing in the city of Kaliningrad is given. As a result, it was revealed that bicycle sharing is a promising business line.