REPORTAGE PORTRAIT OF ‘UDARNIK’ DURING THE FIRST FIVE-YEAR PLANS AS AN ELEMENT OF VISUAL POLITICAL COMMUNICATION (BY EXAMPLE OF THE PORTRAIT OF NIKITA IZOTOV)
Using a concrete example of a reportage portrait of a slaughterer Nikita Izotov, the article examines the visual representation of a worker in the Soviet media in the first half of the 1930s. The author emphasizes the role of visual means that carry a political load, the role of the aesthetics of photography as an instrument of ideological influence.