SERVICEOLOGY IN THE SPHERE OF SCIENTIFIC KNOWLEDGE
In modern scientific discourse, the realization of value and uniqueness of a human person in all its forms and manifestations of life comes to the fore. It is well known that the growth of service sector currently far exceeds the scope of commodity production, where the law of human civilization development appears unceasing. Changes in understanding of the service sector importance have led to the fact that in theoretical developments, and in mass consciousness perception of service spreads as a positive social technology relying on human possessing properties. Researchers have recently defined the current state of economic and cultural development as "service society", the problems of research in this area are becoming the priority in the United States, Western Europe, Japan, where in 2013-2015, an International Congress on serviceology took place, and a scientific journal was published. Serviceology stands out as a dynamically developing branch of human knowledge, which has been actively developing during the last decade. It is a theoretical background for service activities, marketing, management, hospitality and tourism.