STRATEGIES FOR THE FORMATION OF THE ECONOMIC POTENTIAL OF THE BUSINESS STRUCTURE
The article provides a classification of strategies in modern economic literature and determines the place of strategies for the formation of economic potential in the system of strategic planning of an entrepreneurial structure. In this work, the author reflects the relationship between strategic planning of economic potential and strategic planning of an entrepreneurial structure. Currently, in the economic literature on the problems of strategic management, there are many different interpretations of the definition of "strategy", while there is no common understanding of the essence of this category even among the classic developers of the theory of strategic management. The article discusses strategies for the formation of the economic potential of an entrepreneurial structure as a set of methods for the formation of individual elements of the external and internal economic potentials of an enterprise, necessary to achieve strategic goals. In the course of the study, the author has identified eight main scientific approaches to the classification of strategies of an entrepreneurial structure, while each approach has its own specific set of strategies. To ensure the implementation of corporate, business and functional strategies of an entrepreneurial structure, it is necessary to develop and implement appropriate strategies for the formation of its economic potential.