ATTRACTION OF DIGITAL SERVICES FOR HOUSEHOLDS IN INNOVATIVE ECONOMY
The article considers the concept of «digital service», proposes the classification of the most relevant digital services for households, including video conferencing, remote banking, financial and investment analysis, ordering products and dishes, distance education and training. Brief survey of the digital services market and the authors' vision for the future prospects of their development are carried out. The most important aspects of a digital service are classified. Brief overview of the most upto-date software products for video conferencing with developers and prices, as well as a brief description of the most important functionality are conducted. It is concluded that the high relevance and demand of households of the described digital services, which significantly increases their importance and, in the long term, should lead to a further increase in the supply of digital services in other areas, which will allow reduce household costs, increase efficiency.