Development direction substantiation of Ukrainian retail enterprices in crisis conditions
The directions of intensive development of retail in Ukraine are discussed in the article. The tendencies of wholesale and retail trade in Ukraine through the analysis of trade turnover indices and specialization of retail network are investigated. The influence of various factors on the dynamics of the index of retail turnover in Ukraine, including the consumer price index and average wages, is determined using multivariable regression The structure of retail trade in Ukraine by organizational forms is analyzed. The existence of tendency to reduce the number of retail outlets with its consolidation is determined. It is identified that the main way of Ukrainian retailers is extensive way. Use of concepts of relationship marketing, logistics and category management is proposed for implement of intensive development of domestic retail intermediaries and increase their effectiveness.The importance of effective management by supply chain of retailers is grounded. The research results can be used by managers as major retailers and owners of small retail stores.