LOCAL DISTRIBUTION ZONES: A SOLUTION TO THE PROBLEM OF IMPLEMENTATION AGRICULTURAL PRODUCTS
Introduction: the economic situation in the agro-industrial sector, in particular in agriculture, is determined directly or indirectly by General and specific factors. In order to develop the internal and external markets of the region, it is necessary to improve the territorial and sectoral division of labor, which allows solving economic problems with the most efficient use of production and commodity resources of administrative and territorial units of the region. In turn, this will also improve the competitiveness of agricultural products. Materials and methods: the article defines the purpose of creating local marketing zones, considers the main aspects of the relationship between the participants of local marketing zones, their role, tasks and functions in the process of formation and functioning of local marketing zones. The organizational and economic mechanism of construction of local marketing zones of the agricultural market of the Republic of Mordovia is developed. The levels of interaction are highlighted and the goals of building economic ties between them are outlined. Results: the analysis of production and branch structure of municipal regions of the Republic of Mordovia is carried out. It was designed the group's concentration of commodity weight. It was presented an algorithm for constructing local marketing areas. Discussion: it is possible to form several local sales zones within one group of commodity concentration. State regulation in the formation of the production and marketing system consists in the use of tools such as legal support of production and marketing processes, state control over product quality, regulation of land relations, material and technical support of agricultural producers and processors of raw materials, insurance, tax and tariff policy in the agro-industrial complex of the region, financial support for agricultural producers and processors of raw materials, quality control of agricultural raw materials and production, including quality and safety of their production and storage conditions. Conclusion: developed logical scheme of interaction of all elements and mechanisms that can influence the development, formation and functioning of the supply system. The role of the state in the formation of local marketing zones and the provision of state support in the process of their functioning is substantiated.