THE IMPACT OF MANAGEMENT OF THE STRATEGIC DEVELOPMENT OF THE ENTERPRISE ON INCREASING ITS MARKET STABILITY
The paper outlines an approach to managing the strategic development of an enterprise in order to increase its market sustainability based on an analysis of the structural components of market sustainability, inclusion in the procedure for formulating a strategy for analyzing the value chain and using public-private partnerships as a tool to ensure the market sustainability of an enterprise. The procedure for substantiating the choice of functional strategies and enterprise development strategies is presented, which is built taking into account the current state of market stability and ensures the development of competitive advantages for the transition to a new level of market stability.