Features of event industry development in Russia
At today’s event market in Russia there are a lot of new companies, the market is developed rapidly and significantly changed (not only quantitatively but also qualitatively). Provided event services are going to higher level, and fierce competition in the event market requires companies, that provide this type of service, more and more creative ideas. The article considers the dynamics of the capacity of the BTL market and discussed the possibility of attracting investments in this sector.