ACCOUNTING OF BRANDS IN THE HOTEL BUSINESS WHEN ESTIMATING SPECIALIZED OBJECTS
Аrticle is devoted to a subject of hotel business in Russia and abroad. On the database which were received by consideration and the analysis of the hotel market it is possible to draw conclusions that today it makes the big system of economy of the country and is an important component of economy of tourism. Activity of the Russian and international hotel operators, networks of the hotels working at the territory of our country under the and foreign brands was considered. Also advantages of a large brand in hotel business were investigated, its importance and influence on the choice by visitors of hotel is disclosed. Features of development of modern hotel chains were found, top trends of development of the international hotel chains which pass to cooperation are defined.