MARKETING AS A SCIENTIFIC CONTROL EVALUATING COMMERCIAL ACCEPTANCE OF SAFEGUARDS ANCHOR TENANTS OF SHOPPING AND ENTERTAINMENT CENTERS
We have selected an innovative interpretation of the concept of «marketing control» is interpreted as a set of organizational and economic measures aimed at checking the effectiveness of planned results to improve the profitability of the commercial activities of the enterprise by eliminating errors algorithm-specific management action in implementing the sales strategy of enterprise. Unified marketing schemes of control allow you to reliably estimate the commercial success or failure of each tenant sales of large shopping centres.