THE ESSENCE AND BASIC PRINCIPLES OF THE ANTI-CRISIS MANAGEMENT OF THE CORPORATION
At the present stage of the development of the Russian economy, in the conditions of a deep and protracted crisis, corporations are faced with the urgent question of effective ways to improve their business, preserve its viability and ensure profitability and liquidity at least until the moment of recovery from the crisis. Against this background, the principles of crisis management and strategic planning, taking into account current and future risks, are of paramount importance. The very fact of the crisis caused the managers and owners of companies (especially from the sphere of small and medium-sized businesses) to think about restructuring and optimizing organizational processes, as well as existing management methods in order to reduce costs and ensure stability. The crisis became the external factor that made managers think about the possibility of strategic planning of the economic entity's activities, taking into account possible risks in the future, in order to avoid a repetition and aggravation of the current situation.