ФОРМУВАННЯ МАРКЕТИНГОВИХ СТРАТЕГІЙ АГРАРНИХ ПІДПРИЄМСТВ
It becomes firmly established that marketing strategy determines the vector of actions of enterprise. She is long-term-oriented and shows by the means of realization of marketing aims of enterprise. It is marked, that development of marketing strategy of enterprise is a process of creation and practical realization of the general program of actions of enterprise. Her aim is the effective placing of resources for the achievement of target market.