THE SPECIFICS OF THE APPLICATION OF FRANCHISING IN THE CONSTRUCTION BUSINESS IN ROSTOV-ON-DON
The article is about the main advantages and disadvantages of franchising schemes. At the beginning of the article we explain some definitions. There is history of franchising in Russia and features of the franchise. We cite statistical data of the International franchise Association. We examine the specific application of the scheme in Rostov-on-Don and classify companies. In conclusion we describe conditions of effective work of franchising scheme.