VIRTUAL COMMUNITY AS AN OPERATIONAL FORM OF COMMUNICATION OF CULTURAL INSTITUTIONS
The year 2020 will go down in history as the year of the active start of the work of various institutions, including culture, in a remote format, without access to the workplace. This article tells about the benefits and development of new, virtual forms of work of institutions, about the problems faced by employees, as well as the negative aspects of such activities. The author takes as a basis the work of cultural institutions of the Russian Federation and the Donetsk People's Republic, in particular the Art museum «Art-Donbass», which has resumed virtual communication since February 2022.