Pronoun <i>we</i> as a manipulative mechanism of the persuasive strategy in the texts of Spanish political parties
The phenomenon of speech manipulation is largely used in political discourse, since the struggle for power is the cornerstone and driving motive of this sphere of communication. During the pre-election campaign, political forces resort to active use of various manipulative means of communication to carry out persuasive influence on the electorate, trying to persuade it to make a decision that is beneficial to them. The main function of a political text is to convince the audience of the correctness of the picture of the world drawn by the author. Personal pronouns play a special role in the process of creating a political picture of the world. The article analyzes the use of the pronoun "nosotros" ("we") in the texts of the programs of Spanish political parties, where it reflects the worldview and ideology of the addressee being a powerful means of manipulative influence on Spanish voters. The theoretical novelty of this study consists in the fact that for the first time in Russian Spanish studies, the pronoun “we” is analyzed as one of the mechanisms of the linguo-pragmatic strategy of persuasion, based on the texts of the election programs of Spanish political parties. The purpose of the study is to analyze the pronoun “we” in the Spanish electoral discourse and to identify and describe its use as one of the mechanisms for the implementation of the persuasive strategy of Spanish politicians. The results of the study show that the the use of “nosotros” generally coincides with the use of the corresponding pronoun in political discourse in other linguistic cultures.