Methodological approaches of neuromarketing in the global market
The article focuses on a new type of marketing research - neuromarketing. Neuromarketing is an interdisciplinary field of research: it is represented by a complex of the latest developments in the field of product and service promotion, cognitive psychology and neurophysiology, being a new objective way to identify consumer needs. The article considers the specifics of applying neuromarketing approaches by companies in the global market.