TERRITORY’S IMAGE AS A FACTOR OF THE QUALITY OF LIFE
The article describes aspects of the incorporation of certain ideas of territorial marketing, including the territorial image, as a factor of spatial development and forming of quality of life. It is argued that the majority of regions in Ukraine are characterized by weakly expressed image that reduce their social and investment attractiveness. The article discusses the characteristics of the “usefulness” of the territory, which are different for different “customers”.The importance of informational positioning of regions and the factors affecting the territory’s image and its main functional components are revealed. The actuality of exclusion from the image characteristics of Ukraine the feature of “buffer” country, which remains a zone of economic and political competition between East and West, is underlined.