Strategic marketing of the organisation: planning and realisation principles
The present article has the purpose a statement and acquaintance of management of magazine with main principles and approaches to understanding and designing of the strategic plan for development of magazine, as any other organisation in the conditions of the competitive market environment. The basic idea of article to show that magazine strategy is aimed not so much at situations in which it is, how many on satisfaction of intellectual requirements and inquiries of concrete target audience, its segments (concrete groups of consumers).