Speech genre as a factor of TV presenter's image formation
This article proposes a hypothesis about the correlation of the speech genre with the image of a media personality using a particular genre in professional activity. The key (basic) ideas of genre studies, as well as linguistic imagelogy, were taken as the basis. The speech genre is considered as a communicative and pragmatic identifier of the subject's image. The speech genres news and talk show have universal and specific linguistic, as well as extralinguistic means, which function as explicators of the image of a TV presenter. During the transition from the speech genre of news to the speech genre of talk show, there is a transformation of verbal and non-verbal means (explicators) which build the image of the TV presenter. The dynamics of transformation is reflected on four linguistic levels (phonetic, lexical, morphological, and syntactic) and four extralinguistic levels (vocal, kinesic, proxemicotactile, and artefact). Linguistic levels of the TV presenter image interact with extralinguistic levels. General scientific methods such as comparison, analysis, synthesis as well as specific scientific, which include descriptive method with the involvement of qualitative and quantitative content analysis and discourse-analysis, are used in the research. The results of the research may be used in theoretical and practical courses on the theory of media discourse, television discourse, and special courses on the problems of medialinguistics, as well as linguoimigelogy and communicative genrology (genristics).