POLITICAL MARKETING TACTICS AS AN INTERDISCIPLINARY KNOWLEDGE AREA
This article discusses political marketing tactics and, like all other forms of political marketing, direct mail should reinforce the storytelling you create around a party, politician, or candidate. It should focus on your benefits, your strategies for community improvement, and the benefits you and your party can offer over your competitors. Basically, direct mail marketing - whether it's a political campaign or a new product - is all about data.