THE FEMINIST DISCOURSE AND ITS CROSS-CULTURAL ASPECTS
The paper is devoted to the discourse of gender inequality in mass media and the stereotyped attitudes towards the underprivileged. The paper discusses the linguistic and rhetorical characteristics of the discourse of inequality. The light is shed upon the history of the discourse of inequality, the role of communicative phenomena in creating gender inequality and feminist discourse, physical inequality and other types of inequality. The quoted sources of this paper - mass media and folklore - make us go on thinking about the social constructivist character of feminine knowledge.