EXPRESS ANALYSIS OF THE INVESTMENT ATTRACTIVENESS OF PUBLIC COMPANIES IN THE TELECOMMUNICATIONS SECTOR OF THE RUSSIAN FEDERATION
The purpose of this study is the practical application of methods of superficial assessment of the investment attractiveness of companies on the example of the telecommunications sector. At the beginning of the study, an overview of the market situation of the industry in question is presented, positive and negative trends are highlighted, as well as the impact of the Covid-19 pandemic. The main tool for assessing the attractiveness of a company from the point of view of a portfolio investor in this study is the comparative method (the method of multipliers). The analysis made it possible to highlight the relatively large investment attractiveness of PJSC «Rostelecom» and justify the need for a detailed study of the company's financial condition in order to form the most objective assessment.