KEY DIRECTIONS OF INCREASE OF EFFICIENCY OF BUSINESS ACTIVITY IN MODERN CONDITIONS OF MANAGING
In article the author paid attention to development of ways of increase of efficiency of business activity; emphasized that the following directions have to be their cornerstone: optimization of use of social and economic resources; application of enterprise experience and scale effect; application of modern information technologies of automation of the account. This article presented measures for increase of efficiency of business activity in the Russian conditions, in the context of its organization and maintaining, considering strategic and social and economic aspects of development of business activity. Thus the author considered the fact that strategy of effective use of financial means of subjects of business has to set the tasks of rational use of the most liquid assets, for maintenance of enterprise stability in the long term. Maintaining and organization of business activity has to affect the termination of operations on the unprofitable kinds of activity which aren't covering constant expenses. Strategy of enterprise structures on sales markets has to provide: use of effective ways of sale of goods and its realization at the old markets, attraction of the insignificant volumes of investment for sale of goods in the new markets, implementation of ambitious projects of advance of new goods on the mastered markets. Issues of human resource management of the company have to be resolved on the main principles and priorities of personnel policy: structures, staff, personnel movements, motivation of employees, professional development and retraining of the staff, their compliance to the purposes of the company. The author paid attention to an integrated approach to measures of increase of efficiency of business activity: from adaptation to stimulating depending on a financial and economic condition of the subject of business. Thus, the analysis of internal and external factors of development of business activity allows to make active enterprise activity and to increase its efficiency in modern Russian conditions.