OPTIMIZATION CONFIGURATION OF INTERACTION BETWEEN PARTICIPANTS OF MARKETING AND HR ACTIVITIES IN THE SYSTEM OF TOOLS HR MANAGEMENT
To study and analyze the features of interaction between participants of marketing and HR activities in the system of personnel management tools. Discussion: the tasks of modern HR are visualized; the characteristics of classical tools of internal event management, as well as innovative marketing technologies based on HR processes are given; the principles of HR organization in digital marketing and trends in e-training of personnel are analyzed; the aspects of personnel marketing development as a condition for ensuring the convenience of employees working remotely are investigated; new priorities in workflow design are considered. Results: qualitative transformation of human resources is one of the most objective indicators of improving business efficiency. Innovation and hybridity in approaches to personnel training are an integral part of the HR work of a competitive company, and the trend towards HR digitalization is becoming key.