Modern Hi-Tech IT-company: brief overview
A global and rapidly changing global market requires manufacturers, involved in the competition, to recruit impressive competitive advantages. Obtaining and maintaining a significant part of these advantages is associated with maintaining the status of a high-tech company at the strategic and operational levels. At the same time, successful and high-tech companies in traditional sectors of economy (mining and manufacturing, construction, electricity, etc.) are significantly different from the companies of the “new economy”, of which the IT industry is a bright representative. This article provides a brief analysis of the IT industry according to the model of M. Porter and considers the main features of competition in industry. Also article provides an analysis of high-tech companies (HTC) in the IT industry in several directions: by operational activities and by key business parameters. There is a brief comparing HTC in the branches of the “new economy” with HTC in the traditional economy. The paper describes significant competitive advantages and provides general recommendations for maintaining a high-tech status for the company with a focus on the field of information technologies. In conclusion, there is a description of parameters of “process maturity” of a high-tech IT company in the main areas of operational activity: marketing and sales, products and services development and delivery, support of products in usage by consumers and customers, and affiliate programs. The article may be of interest to specialists in the scientific and practical change management and organizational development, employees of the IT industry and a wide range of readers interested in the topics of creating and developing HTC in the sectors of the “new economy”.