INCREASING THE EFFICIENCY OF PRODUCTION AND SALES ACTIVITY OF THE REGIONAL AGRICULTURAL INDUSTRY IN THE SYSTEM OF THE PRODUCT CLUSTER
The article is devoted to the analysis of the system for ensuring the efficiency of production and sales of products by enterprises of the regional agro-industrial complex in the system of a product cluster. The production and marketing activity of economic entities is a significant factor in the development of the regional agro-industrial complex, which is of particular importance in order to ensure economic growth and the efficiency of using the resource potential. The article discusses the measures that need to be implemented in order to improve the efficiency of production and sales activities to ensure the regional agro-industrial complex, a sufficiently high level of import substitution of products with the participation of trade and sales organizations that sell agricultural products. The article also reveals the system of expansion and development of new types of agricultural products, taking into account the minimization of risks during their implementation. It is also quite appropriate to define such formations as economic clusters united by agreed common economic interests. At the same time, the method of matrix functional-strategic analysis allows ensuring the efficiency of a product cluster, including planning, management and control, which leads to optimal practical results, including: productive cost management; the opportunity, taking into account the use of available information regarding the level of competitiveness of products, the development of strategic sales plans that meet market requirements. The efficiency of the production and marketing activities of the agro-industrial complex of the region in the system of the product cluster in the event of a change in consumer demand provides, in general, the solution of problems to optimize the agricultural sector in the new economic conditions.