To the issue of influence of gerontic factor upon formation of segment-oriented tourist service of incoming tourism (case of the tourist market of St. Petersburg)
The author presents some results coming from the research on the structure of incoming tourism in St. Petersburg. Gerontic factor is one of the most topical ones that actively influence the structure of this tourism, and is likely to stay so in the nearest future. The author focuses on the tourist flow coming from Spanish and Portuguese speaking countries (Spain, Portugal, all of Latin America), and suggests a number of ways of how to make this segment more effective.