Formation of guest routes using geoinformation technologies as a method of branding the city
The results of the study of the guest routes formation using geoinformation technologies in order to form the brand of the city as a tourist destination are presented. The concept of «guest route» has been clarified. It is revealed that the distinctive features of the guest route are as follows. There is no guide in this route. The route thread includes not only display objects, but also catering establishments, collective accommodation facilities, as well as other elements intended for leisure, transport or other communications within the city. The route thread is undergoing landscaping and is officially approved by the city government. The analysis of existing guest routes in Russian cities is carried out. The positive aspects of their creation are noted. A methodology for forming guest routes using geoinformation technologies has been developed. It is concluded that qualitatively created guest routes for certain groups of tourists will contribute to the branding of the city.