Innovation potential of an industry integrated structure as a management tool
The paper deals with the development of the theory and methodic approach to the management of innovation potential in an industrial integrated structure.Contrary to the mono enterprises this form of the business organization offer the following advantages : a big potential to realize the strategy of competitive advantages; the ability to diversify production scale and to create closed circuit technology; flexible response to changing market conditions; increased resistance due to the transfer of risk operations to subsidiaries.To achieve this goal a number of following objectives had to be solved: to clarify the content of the “innovative capacity” category; to formulate the basic requirements that must be considered when developing estimation method of the innovative potential of an industry integrated structure based on the analysis of different resources in different activity fields; to substantiate the critical values of indicators that form its structure. The result of the study can be applied to the practical activity of industrial integrated structures, as well as on the range of disciplines, which take into account the issues of innovation management