Audience of the sites of modern visual art in the megalopolis
On the data of a representative survey of the inhabitants of the metropolis (standardized interview, n=600) justified a socio-demographic portrait of a visitor to the institution of contemporary art - high-income groups, women, young (18-34 years) age. Segments are identified according to the indicator «knowledge of the list»: 25% are included in the modern urban culture, 50% included in urban culture, 15% know only the institution most famous, 9% do not know any of the institution of modern art of the metropolis.