EXHIBITION ACTIVITIES AS A MARKETING TOOL
This paper considers the exhibition activities as a platform for active work to attract customers and at the same time as an effective tool of marketing research. Analysis of the advertising company as a whole and its individual components will subsequently clever use of the budget, as well as to achieve high visitor interest in the activities of the organization. Participation in the exhibition allows both commutative, tsenoobrazovatelnuyu, sales and product policy of the organization