THE ROLE OF HOUSEHOLDS IN RURAL DEVELOPMENT
The purpose of this study is to determine the role of households in the context of rural territories development. The significance of the households in the national economy, rural territories development, keeping of historical and cultural traditions of Ukrainian village determine the necessity for particular attention to the problems of social and economic development prospects. The solution of outlined problems is associated with need to determine the place and role of these structures in a market economy, the growth of rural population standard of living, its social position in society and acquisition of new functions as to social-economic growth of rural territories that is a particular scientific interest. Social-economic characteristics of households functioning, further ways of agricultural production development and improving living standards in rural territories have been summarized.