COMMENTS IN SOCIAL MEDIA: PRODUCTION AND REPRODUCTION OF INTERNET DISCOURSE
The paper discusses the issues of production and reproduction of Internet discourse through comments in social media. The research shows the efficiency of the Internet studies from the point of “alive” and “dead” subjectivity. The analytical presumptions help both reveal the features of communicants, as well as the ways of discourse power and discourses interaction, and the very Internet discussion with its manner, plots and tendencies.