ABOUT MARKETING POTENTIAL OF REGIONAL TOURIST MARKET
Considering the fact that nowadays tourism is an attractive industry both from consumer demand and fast capital cost repayment period and low initial investment, investors prefer fi nancing this economy branch. In order to make a success in attracting fi nancial fl ows, the region has to pay attention to the most important and perspective tourist market directions (strengths and opportunities), being engaged in their continuing development and improvement, and at the same time not losing sight of the spheres that have to be controlled (risks) and those areas, that prevent markets development. In this article the fi nal segment SWOT matrix is formed in accordance with the results of SWOT analyses.