Advertising Development based on RAM-Conveyor
The paper discusses the academic subject “Technology of Advertising Development” for Bachelors in Advertising and PR. The research underlines the importance of the creative component in ad, which is a combination of a genuine idea and its presentation to attract the attention of the audience. The paper exemplifies the solution of situation task by the students: “to develop the concept of social ad that might motivate students to read classical literature with the help of RAM-conveyor”.