COGNITIVE NATURE OF THE CONCEPT "TUGAN ZHER"
The object of the article is linguistic artistry, the conceptual field of poetry, which finds a place in human cognition, the language system and the artistic text, which is part of the conceptual picture of the world. The methodological complexity of such studies is determined by the need for comprehensive research in revealing the boundaries of the concept itself and its meaning. The units related to the lexical and semantic fields of "Atameken" were selected and analyzed. The use of the concept "Atameken" in the poetry of poets of the Zhyrau period is analyzed, stereotypical units with a cultural background and cultural seme are comprehensively analyzed. The researcher proved that the concepts of "Otan", "tugan zher", "dala", "auyl", "zhailau", "kutty konys", "zhurt" related to the concept of "Atameken" are reflected in the world of knowledge of the nomadic people and are the core of the concept of "Atameken". One of the main factors influencing the formation of a nation as a nation is the establishment of a direct connection of the spiritual existence of the nation with nature. From this point of view, the cognitive and research significance of the work is obvious. The article describes the concepts that are the main concept of cognitive linguistics, determines its place in the linguistic picture of the world. The article analyzes in detail the application of the concept "Atameken" in the poetry of poets of the Zhyrau period. The concept of "Atameken" proved by concrete examples that the use of the concepts "betegeli bel", "ata konys", "ata zhurt" is deeply revealed in the world language image in the poetry of Zhyrau.Studying the concept of "Tugan Zher", the author formulated the thought and understanding of a person and determined the ethnolinguistic nature of the language. For us, the concept of "tugan zher" or "el" is determined by the participation of such models as "atameken", "ata-konys", "ata-zhurt". This is a cultural heritage that is passed down from generation to generation.