AUDIENCE COVERAGE INDICATORS IN SOCIAL NETWORKS AND SEARCH INQUIRIES OF PROFESSIONAL FUTSAL CLUBS IN RUSSIA
The article presents the results of analysis of audience coverage indicators and activity in social networks of professional futsal clubs in Russia. The average search results for the names of Russian Super League clubs are given. The Association of mini-football in Russia needs to develop VK and YouTube, because these social networks have the largest range of target audience. The most popular social networks for professional mini-football clubs in the Russian super League are Instagram (45%) and VK (41%). Not all clubs use other social networks (Facebook, YouTube, Twitter). The most popular mini-football club in all social networks is the KPRF (21% of the total audience). Most often, IFC Tyumen is requested on the Internet - almost half of all search queries. All futsal clubs need to continue to develop social networks, register in new ones and improve those in which they lead in audience coverage. The results of the study will help to make adjustments in the work of clubs to attract new fans, sponsors and partners, to strengthen and expand their popularity.