INTELLECTUAL CAPITAL AS A FACTOR OF ENSURING COMPETITIVE ADVANTAGES ENTERPRISIS
In this article intellectual capital is considered as one of the most important resources for increasing the efficiency of the economy of modern enterprises. Intellectual capital is designated as the main source of the formation of the competitiveness of enterprises in the basis of the publication. Effective use of intellectual capital is becoming one of the main challenges for any organization. It has been proven that the productivity and competitiveness of production in a modern economy depends mainly on the ability to generate added value, process, accumulate and effectively use information based on knowledge, i.e. on intellectual capital. It has been substantiated that competitiveness is understood as a complex of consumer properties of a product, which distinguish it from other similar products in terms of the degree and level of customer satisfaction and the cost of purchasing it.It is concluded that the intellectual capital of the enterprise is the main source of sustainable competitive advantages of the organization, and its use ensures the survival and economic success of the enterprise.