The plurality of models of competitive behavior of business entities and their role in the development of exchange relationships
Exchange has accompanied people since the beginning of their social development, and it is an accepted notion of economic and social sciences. Many economists in their theoretical studies refer not only to the economic aspects of human activities, but also to non-economic (social, political, public), while remaining economists in their relation to scientific knowledge. At the same time, «exchange» as a socio-economic process, phenomenon, and human behavior or as a mechanism and condition of economic activity deserves scientific consideration and is separate theoretical and practical knowledge. The article considers typical forms of competitive behavior of business entities, historical and economic aspects of formation of the concepts of «free», «perfect», «regulated», «civilized» competition. The article reveals the main role of the pluralism of models of competitive behavior in the system of economic knowledge as impetus in the development of exchange theory, and also methods of analysis of socio-economic and social and political phenomena and processes.