Peculiarities of the Mobile Application Market: Monetization Models
This article considers price strategies used by companies to monetize mobile applications. Key parameters that determine the usage of the corresponding strategy are identified. If at the beginning of the 21st century the monetization models were reduced to three main ones - paid application model, free-minimum model and model with additional options, - now price strategies have significantly diversified. The model of a completely free application as an advertising platform became one of the key. Moreover, the types of advertisements implementing into mobile applications have become more diverse.