The model of the verbal self-presentation of pop artists
The article aims to study the self-reflection, self-presentation and the verbal image of pop artists. It makes an attempt to develop a model of the verbal self-presentation of pop artists. The author of the article carries out an analysis of the verbal statements of pop artists from their books and interviews and categorises them using the method of two-level triadic decoding of categories. The methodological framework of the study includes scientific analysis, synthesis, classification and the method of two-level triadic decoding of categories. The scientific novelty of the study consists in the introduction of such terms as “verbal self-presentation” and “verbal self-presentation of an artist” and in the categorisation of the verbal self-presentation of pop artists. The research findings include the defining of the new terms “verbal self-presentation” and “verbal self-presentation of an artist”, and the development of the model of the verbal self-presentation of pop artists. The author concludes that the verbal self-presentation of pop artists is conducted under the influence of universal common factors and in universal forms. The scientific findings and conclusions can be used in the forthcoming research in the spheres of cultural studies and art history, imageology, advertising and the theory and history of culture.