THE CONCEPTUAL AREA OF THE CORPORATE "PHILOSOPHY" OF A CHINESE COMPANY
The article contributes to the research of English as a lingua franca in business context. The purpose of the article is to provide an overview of some key concepts of the corporate culture, or «philosophy», of a Chinese company, the statement of which is provided in English on some Chinese corporate Internet sites. Pursuing this objective, a study was conducted which pertained to the concepts «trust» and «honesty», their verbalization with English as a lingua franca in the corporate «philosophy» statements and specific features in Chinese culture.