PRAGMATICS OF INTRODUCING PRECEDENT ONIMS INTO THE PUBLICISTIC TEXT(ON THE MATERIAL OF THE ENGLISH LANGUAGE)
The article is devoted to studying the peculiarities of precedent proper names (onims) usage in a publicistictext. The authors focus their attention on two types of the usage of this type of lexical units in the publicistictext, namely the denotative one (which presupposes the direct reference) and the connotative one (figurative, metaphorical). Basing on the examples extracted from The Indenendent the authors demonstrate that by their inherent features precedent onims intensify the publicistictext pragmatics introducing various estimations and making the utterances more expressive.