DIGITAL TRANSFORMATION OF PROFESSIONAL ORIENTATION AND PROFESSIONAL SELF-DETERMINATION OF YOUTH
Introduction. Digitalization of the country’s economy, active use of social networks and network services by young people, expansion of opportunities for software platforms requires changes in conceptual certainty and correction of validity of professional self-determination and professional orientation. The study is aimed at solving the problems of technological security of mechanisms of realization of professional self-determination and professional orientation of youth in conditions of digital modernization of the economy. A new model of complex professional orientation and professional self-determination of young people (schoolchildren and first-year students of higher education institutions, colleges) is proposed in the educational territorial ecosystem (region, country) created on the basis of professional connections, acting on the basis of the results of analysis of the data received at processing of digital user profiles. Methodology. The research is carried out on the basis of the analysis of scientific literature on the given problem, and also practical experience of career guidance work of the Kuzbass State Technical University and the Russian State Professional and Pedagogical University. Results. The conducted research allowed to draw conclusions about efficiency of carried out vocational guidance work of two Russian higher education institutions and to offer ways of increase of such work within the limits of the concept of a multilevel intellectual IT-platform for territorially distributed model of professional orientation and professional self-determination of youth in the form of a new educational ecosystem. Such an approach will allow to change the idea of professional self-determination as a temporary process at a certain stage of personal development, to prolong career formation and change of career for the whole professional activity of a person. Conclusion. Based on the results of the completed tasks, the concept of deployment of a multi-level intellectual IT platform for a territorially distributed model of professional orientation and professional self-determination of young people in the form of a new educational ecosystem will be formulated and justified. In the future - testing the performance of the components of a multi-level intellectual IT-platform integrated with the organizational and pedagogical territorially distributed model of vocational guidance and professional self-determination of young people in the region.