DETERMINING OF CAPACITY AND PORTION OF NON-FOOD GOODS MARKET
Research of the nonfoods market is not an end in itself, but the source of information for making an effective management decision. This decision can cancern any aspect of foreign trade and marketing activity, that why limitation of expenses on such researshes due to means saving is irrational. Determination of market volume and market share creates opportinities for making decision on market management, that is to study its staste representing the sum total of economic, political, organizational and other conditions defined the ratio of demand and supply. Aim of any complex market research is valuation of existent situation of production and trade of nonfoods as well as development of market progress prognosis. Program of such complex study depends on particulars of nonfoods, character of trade companies duration, scale of export articles production, products import and a number of other factors. On the basis of abovementioned we can arrive at a conclusion that complex research of nonfoods market shall begin with marketing activity including matters of production and trade of nonfoods. Novelty and versality of all mentioned problems determined actuality of the research theme.