THE CURRENT STATE AND PROSPECTS FOR THE DEVELOPMENT OF THE CATERING INDUSTRY IN THE CONTEXT OF THE REGIONS OF THE SIBERIAN FEDERAL DISTRICT
Based on statistical data, the article assesses the current state of the catering market in the context of the regions of the Siberian Federal District and provides a perspective for its development for the next few years. The article highlights the current state and current problems of the hospitality sector of the Siberian Federal District, namely the restaurant business in the current difficult epidemiological conditions. Attention is focused on the re-profiling of food establishments. The consumer's attention is focused on the format of targeted delivery and confidence in the safety of the restaurant product. The state and dynamics of the main establishments of the restaurant industry of the Siberian Federal District are investigated, the concepts that are most popular among consumers are highlighted. The features of the production and trading activities of food establishments in quarantine conditions are considered. The current trends of innovative Internet technologies for maintaining customer loyalty during quarantine are identified. Scientific and practical approaches to the organization of effective management of the development of restaurant enterprises based on the identified opportunities have been developed. The advantages of social media resources as significant management levers for overcoming the temporary crisis in the restaurant business are determined.