Concept development of marketing programs of the health resorts of the Russian Black Sea coast
The use of both traditional marketing information system (MIS), and new marketing support systems management solutions (MSPUR), database research (n = 281 sanatorium recreation recreational areas of Krasnodar region; r < 0.05) to effectively adjust 3 consecutive phases of administrative actions of his senior staff on the stabilization of supply policy matters dealt with during the period 2006-health resorts 2011. Similar phases under the influence of marketing information systems have been proposed: 1) marketing monitoring of price and assortment lines of competing firms in relation to the analysis of competitiveness of your own spa product bases research; Search, selection of ideas and the development of design modification of sanatorium-and-Spa product (CSP) based on the results of the marketing test of producers and consumers in the market of sanatorium-and-spa services to resorts of Russia; 2) test marketing the proposed modifications to the sanatorium-and-Spa product bases research; 3) yield forecasting marketing specific health resorts family vacation on bulk sales on the market segment of a modified type of the UPC.