GENDER ASPECT OF MANIPULATIVE INFLUENCE IN THE GERMAN LINGUO-CULTURE
The article examines a manipulator’s personality depending on its gender belonging. The author concludes that in the German linguo-culture, the gender aspect of manipulative influence is expressed clearly. Male and female manipulators are compared at two communication levels: verbal and non-verbal ones. The conclusion is made that women mostly use non-verbal means to achieve the purpose, but men use manipulative techniques more frequently. The research material includes the German feature films of the XXI century.