MANAGING THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF ENSURING THE ECONOMIC SECURITY OF THE REGION
The article discusses the main aspects of managing the competitiveness of an enterprise in terms of ensuring economic security on the example of the Kursk region. Based on the statistical data of the Federal State Statistics Service, the dynamics of the main economic indicators characterizing the conditions and results of the functioning of organizations and enterprises is analyzed. The analysis of the scientific literature on this topic allowed us to form a list and give a description of the tools used to increase regional competitiveness. One of such instruments in the Kursk region is the state program "Development of industry in the Kursk region and increasing its competitiveness", which provides funding in the amount of 184,181,410 thousand rubles, which allowed to achieve high growth rates in the manufacturing sector - 21.1% in 2021 relative to 2020. In the period from 2017 to 2021, the industrial production index in the Kursk region increased by 8.2% in absolute terms compared to the previous year. This state program is aimed at creating favorable conditions for the development of industry in the Kursk region due to the outpacing growth of the manufacturing sectors of the regional economy, where the most important task is to increase the competitiveness of industrial enterprises. As of the end of 2021, the share of private-owned organizations in the Kursk region was 73.2%. Scientists and researchers identify a number of factors affecting the competitiveness of the enterprise, dividing them into external and internal. These include: market maturity, technological impact on the industry, type of production, forms of organization, coordination and business conduct, the size of the company, its strategy and innovative activity.