METHODICAL APPROACH TO IDENTIFYING KEY SUCCESS FACTORS OF TRADE ORGANIZATIONS
The article describes a methodological approach to assessing the competitiveness of commercial enterprises by determining the key success factors. A methodical approach to assessing the competitiveness of commercial enterprises, based on a systematic approach to assessing competitiveness, based on the identification and evaluation of key factors of success of commercial enterprises. The peculiarity of this approach is that the system approach includes an assessment of the competitiveness of the goods and the competitiveness of the trading enterprise. This approach allows to obtain an objective and comprehensive assessment of the competitiveness of commercial enterprises, to identify the main points of growth of commercial enterprises. The article describes a methodological approach to assessing the competitiveness of commercial enterprises by determining the key success factors. A methodical approach to assessing the competitiveness of commercial enterprises, based on a systematic approach to assessing competitiveness, based on the identification and evaluation of key factors of success of commercial enterprises. The peculiarity of this approach is that the system approach includes an assessment of the competitiveness of the goods and the competitiveness of the trading enterprise. This approach allows to obtain an objective and comprehensive assessment of the competitiveness of commercial enterprises, to identify the main points of growth of commercial enterprises.