"WORLD MODEL" IN PARADIGMS OF HUMANITARIAN STUDIES
The article contains an analysis that shows that the industry definition of the humanities concepts of the “world view” and “model of the world” that have a pronounced specificity. But each of the concepts takes into account the model of the relationship of the world with the world view, and the presence of the corresponding sign system. The work of the explication of these concepts that demonstrates their specific character and importance of research in modern science. It is believed that the consideration of these concepts can be divided into abstract, functional and semiotic approach. An abstract functional form involves consideration of the “world picture” concepts on a global scale, applicable to almost any field of culture (language, mentality, worldview, etc.). Impressed with the semiotic approach of the author - the review of the model of the world -through the prism of mythological representations, semantics and symbolism of folklore texts. In conclusion, based on the analysis, the author gives a definition “a model of the world as a concept that includes systematized ideas ethnic group in the world formed at a certain stage of development and inherent to the poetic version.” Thus, the concept of the world model embodies the knowledge about the structure of the Universe on the components, linking this structure. Therefore, the “world model” concept as a construct that a system, special set of elements, together representing the human world, is the most productive for the study of archaic and traditional cultures.