THE COMPARATIVE ASSESSMENT OF DOCTORS AND PHARMASEUTICAL SPECIALISTS'LOYALTY IN VOLGLGRAD REGION AT THEIR RECOMMENDING HEPATOPROTECTIVE AND CHOLAGOGUE MEDICINES
The article presents the results comparative analysis data reflecting physicians and pharmaceutical specialists' conception of effectiveness and safety of hepatoprotective and cholagogue medicines presented in the Volgograd region market. The loyalty index reflecting average investigated factors is described and used in this research.