EXTERNAL ENVIRONMENT - A FACTOR INFLUENCING THE IMPLEMENTATION OF A MANAGEMENT DECISION
In the article, the author considers the external environment as an influencing factor in making a managerial decision. Describes what constitutes the external environment of any organization. Pays attention to the considered elements of the near and far environment. Shows how this interaction occurs. He names the parameters in this aspect - the interests of the population, the degree of consumer dissatisfaction, the ability to pay, the level of demand - supply. Relationships with regulatory authorities are built according to the following parameters, such as factors of legal, information support, and administrative support. An activity carried out jointly with another organization is defined as a partnership in a common field of activity. This type of joint activity can be expressed in the form of a partnership, an agreement, various kinds of transactions, a lease. The transformations of the world space create a great need to consider the external environment as one of the most important factors influencing the "success - not success" of organizations. The leaders of all enterprises must quickly respond to changes in the external environment in order to be competitive and maintain their activities, preventing the enterprise from falling into a crisis situation. To do this, various measures are taken to optimize the organization's activities in the face of external influences.