INFLUENCE OF PRICE POLICIES OF A COMMERCIAL BANK ON CORPORATE CUSTOMER SATISFACTION
One of the reasons for the loss of a client in a commercial bank is an inefficient pricing policy and insufficient work with the needs of the client. This article will consider the needs and problems of clients in the corporate sector of the bank. The author describes all recommendations, problems using the example of a bank - PJSC Sberbank. The purpose of the study is to assess the satisfaction of corporate clients of Sberbank and draw up recommendations for improving customer satisfaction through the application of pricing and information policy methods. In particular, on the basis of the study, the author sets the task of finding ways to increase the bank's client base and increase profitability. The theoretical and methodological basis of the study was made up of dissertations by modern scientists, monographs, scientific articles and textbooks on improving the efficiency of banks through flexible pricing. Results: based on the results of the work, the author determined the trajectories for improving the process of regulating prices for banking products, as well as categories of customers for which it is necessary to individually review the conditions for the products and services offered. The author, on the basis of the study, has developed a number of recommendations that, in his opinion, will be able to interest new customers and retain old customers. In turn, new approaches to cooperation will increase the profitability of the bank. Practical significance: the main provisions and conclusions of the article can be used in scientific and pedagogical activities when considering the essence of the influence of pricing and information policy on the satisfaction of corporate clients.