SOME FEATURES OF THE GENESIS AND ISSUES DOMESTIC HIGHER EDUCATION MARKETING
The article deals with topical issues and problems of the genesis of domestic university marketing, related to the specific socio-economic and cultural relations in Russia and the countries with developed market economies. At the present stage of development of society, new, more high requirements to the frame in this regard, and increased demands on modern education. The results of the analysis of the main causes of system mismatch relations between the phases of socio-economic development of Russia and the stages of the evolution of the classic marketing that affect the genesis and the problems of domestic university marketing. The main objective of the use of the research is to expand and implement the intellectual potential of the nation, the state, society.