ANALYSIS OF THE INFLUENCE OF DIGITAL ECONOMY ON THE SERVICES MARKET IN THE RUSSIAN FEDERATION
The article presents various characteristics of the modern services sector, which are formed under the influence of scientific and technological progress and organizational innovations. Based on the inductive approach, the author generalizes the argumentation presented by Russian and foreign researchers regarding the digitalization potential of individual segments of the service sector. The findings on the opportunities that open up to the service sector with the development of digital technologies are based on the analysis of high-quality information and expert assessments. As an element of scientific novelty, the author substantiates the directions of using digital technologies to improve the activities of companies in the service sector.