Basic categories of theoretical basis for running a business
The process of running a business is considered in the article as a phenomenon of interaction in economic, political and institutional and value-centered ideological spheres of social life. Consequently, the categories of business theoretical basis include the notions that characterize all these spheres. In the eco-nomic sphere these are “capital”, “market”, “economic efficiency”. Political, economic, social and cultur-al, scientific-educational, religious and judicial institutions are analyzed as the basic social and political institutions. The institution of property, which is the synthesis of judicial, economic, cultural-ideological norms and values, is the basic institution in business. The state is looked upon as a political and economic institution that influences the development of the process of running a business. The category of “ideology” is the central in the value-centered ideological sphere. To analyze business as a social phenomenon one should realize that man in his economic behaviour focuses both on rational thinking and ideological regula-tives.