MARKETING MANAGEMENT IN PROVIDING SUSTAINABLE AND SAFE DEVELOPMENT OF LOCAL TOURIST DESTINATION
In article the priority directions of development of local territorial and administrative formations of Russia are considered. Relevance of diversification process and need of creating favourable conditions for formation of tourist destination, as one of the main impulses capable to initiate development of modern more effective regional model of managing is justified. The attention is focused on advantages of marketing management allowing to bring into accord demand structure with a sentence structure, by means of formation of a necessary assortment number of tourist products, carrying out flexible price policy, creation of effective system of advance and sale. In this context the intrinsic characteristic of marketing of destination, its functional purpose, the main tools and technologies of optimization of structure of territorial administration is revealed. The categorical device on this perspective is systematized, and features of demand and behaviour of consumers at the tourist market come to light. The variant of the complex and interconnected marketing control system by territorial education capable in the modern Russian market environment to generate synergetic effect, to create conditions for sustainable and safe development of a local tourist destination is offered.