ANALYSIS OF MEDIA FACTORS IN THE COVERAGE OF ARMED CONFLICTS
The impact of various media factors on the audience in reporting on armed conflicts is examined in this article. The subject area is the influence of rational and emotional components of the image of war in the media and armed conflict on various target audiences. At the first stage of the study, the random arrays of texts were selected from the three leading Russian newspapers of various types: quality publications, qualoids and tabloids, which included one hundred publications annually (2017-2019). At the next stage, 150 students of faculties of journalism of Lomonosov Moscow State University and Russian State University of Humanities were asked to determine the presence of rational and emotional components in publications and correlate them with the type of publications. Upon completion of the work, respondents determined the methods that journalists use to create a media image of war and appeal more to emotions than facts. Among them are ethnonyms, ideologemes, euphemisms, synecdoche, memes as modified archetypes, etc. They form the perception of the "other", "alien", "enemy", without which the media image of the armed conflict is incomplete. In the course of the survey, reports on the work performed were collected, which noted rational and emotional factors presented in the texts, as well as entries in the diaries about the self-esteem of "feelings of emotions". The results of a sociological study were processed by appropriate statistical methods and partially presented in this article. They helped provide answers to a number of important questions, and also drew us to the conclusion that the predominance of the emotional factor over the rational factor in shaping the image of war or the image of armed conflict in mass press creates a stressful situation in society, including the one among young people. As a result, this is one of the significant causes of getting information injuries by the public, which puts on the agenda the implementation of information security programs, both for each individual and society as a whole. The key point of these programs should be the training of journalists forming the media image of war. Their professionalism will prevent or minimize information trauma which is caused today by the destructive presentation of information about traumatic events in the media which include wars and armed conflicts.