THE ROLE OF ACTIVE TRAINING METHODS TO QUALIFY SPECIALISTS IN THE DIRECTION "ADVERTISING AND PUBLIC RELATIONS"
In educational situations, there is a wide choice of various systems and training methods, but active methods require from personality in advertising and public relations sphere special skills of diagnosis and reflection of specific professional situations. Fortunately, there are the active training methods and future specialists acquire the necessary knowledge, skills and experience, develop professional competence, ability to flexible relationships and develop skills for identifying potential situations of business interaction. The use of active training methods is a logical addition for lecture content, allowing you to qualify them as a necessary training component of specialists in direction «Advertising and public relations».