DEVELOPMENT OF ELECTRONIC BANKING TECHNOLOGIES IN UKRAINE
Understanding of the state of electronic banking in Ukraine requires forming of concept-category apparatus and information updating for the problems exposure and prospects of electronic bank services development. The aim of the article is improvement of category apparatus that is related to the concept of «electronic banking», and modern progress exposure of the Internet banking trends in Ukraine. The methods of theoretical researches used during our work are the following: scientific generalization and theoretical cognition, empiric method aimed at questioning of target audience. Results. The main virtual forms of bank services are described, namely: РС banking, Internet banking, telephone banking, mobile banking, video banking and SB terminals (АТC banking, РОS materials and similar facilities). The novelty is presented in the authorial interpretation of the «electronic banking» concept and key factors that influence the client’s decision-making about usage of electronic banking. Conclusion. The most reliable distance forms of е-banking used in Ukraine are Internet banking and mobile banking, and perspective direction of the banking system development is video banking.