Value fundamentals of sociocultural activity
The article studies sociocultural activity as a complex institutional system that implements national cultural policy aimed at transmitting and fixing values of social importance by an individual. It points out that the multidirectionality of rapidly changing trends in multicultural Russian society goes hand-in-hand with a dangerous lack of comprehensive reflection on the real situation deep inside the lives of Russian people. A lack of nation-adjusted identification of the Russian culture leads to the inevitability of the creation of management and institutional crises. Without perception of such contradictions, it is impossible to understand how excellent foreign policy and the phenomenal progress in modern military R&D projects are associated with the lame Russian economy and social sphere. The authors of the article think that such multidirectional trends hinder the adoption of cultural values of social importance as well as the creation of motivating mindsets that promote the prosperity of Russia by an individual. The conducted analysis, which helps to systematise value models in the modern Russian society, will allow any person working in the sociocultural sphere to carry out his/her duties consciously and effectively. The authors propose a multicultural model of Russian culture, which will contribute to the effective implementation of sociocultural activity.