THE COMPETITIVENESS OF CONSTRUCTION FIRMS AS A FACTOR OF THEIR COMMERCIAL SUCCESS
This article is devoted to the analysis of competitiveness of construction companies from the position of the factor of their commercial success. The article deals with the main indicators of competitive advantages of construction companies. On the example of the largest construction companies of Russia the key factors of their competitiveness are characterized, recommendations on increase of the level of competitiveness of the construction organizations taking into account industry specifics are given. Summing up the considered factors of competitiveness of construction companies on the example of the largest companies in the construction market of Russia, we note that the competitiveness of construction companies is one of the main factors of their successful commercial activities. This is due to the fact that the competitive advantages of the company contribute to attracting customers, which in turn entails an increase in production volumes, which have a positive impact on the dynamics of the company's financial results. Constant increase of the competitive advantages is a guarantee of effective functioning of the enterprises in the construction market. New quality control technologies, the use of advanced methods of work and equipment, highly qualified personnel, acceptable tariffs for energy and rail transportation, modern regulatory and technical documentation and other factors are the most important conditions for improving the competitiveness of Russian construction companies.