REPUTATION CAPITAL AND ITS INFLUENCE ON INVESTMENT ACTIVITY OF THE REGIONAL ECONOMY SECTORS
Modern transformations in the socioeconomic sphere every year more and more clearly begin to demonstrate the increasing role of intangible factors of production. The most important of them should be attributed to reputation capital, which is a reflection of the efficiency and growth potential, and hence the prospects for the future development of economic agents, territories, states. The main purpose of the study is to build and solve such an important methodological problem as determining the relationship between the reputation capital of a region and the parameters of development of economic sectors. It should be stated that despite the dynamically growing interest of the world economic science to this issue, to date there is no generally accepted systemic solution. In this regard, the authors tried, based on the generalization and systematization of methodological approaches to building the reputation capital of territories, as well as based on the experience and testing of previously obtained results on this topic, to carry out a statistical analysis of the required correlations between the index of the reputation capital of the region and the dynamics of investments in the studied regional types. economic activity. The subject of the research is economic relations regarding the activation of investment processes in sectors of the economy on the basis of increasing the reputation capital of the region. The object of the research is the Republic of Tatarstan