PERFORMANCE OF TRANSACTION FUNCTIONS USING NEW INFORMATION TECHNOLOGIES: INFORMATION SEARCH ABOUT POTENTIAL BUYER CASE STUDY
The article gives velocity and qualitative characteristics of performance of transaction functions with using of new information technologies. The characteristic is based on the example of information search about potential buyer. The analysis methodology is based on the transaction costs classifications by T. Eggertsson and E. G. Furubotn and R. Richter, experiment, observation. The author concludes that new information technologies allow to perform transaction functions rapidly, but the quality of outcome is middle or low.