FORMATION OF THE PARADIGM OF FINANCIAL MANAGEMENT UNDER THE IMPACT OF THE ECONOMIC DEVELOPMENT MEGATRENDS
Urgency of the research. Modern socio-economic transformations, determined by the influence of the megatrends of economic development, are characterized by the prevalence of logistic systems, which are an integral part of the world economy and at the same time the driving force of activating all sectors for integration into the world economy. Target setting. The formation of the efficient applied financial management mechanisms is determined by the perfection of theoretical approaches, which must be in line with modern highly dynamic changes and adapted to the megatrends of economic development. Actual scientific researches and issues analysis. In Ukraine the certain issues of logistisation are devoted to the works of such scientists as M. Grigorak, O. Zborovska, S. Smerichevska, V. Omelchenko, L. Frolova, M. Chubanov. Uninvestigated parts of general matters defining. Nowadays, the issues of financial management remain unresolved regarding to the development of a methodology oriented to take into account the influence of the megatrends of economic development, which determine the dynamic balance of economic systems, determine the need for integration of the directions of economic theories into new conceptual approaches to the financial management. The research objective. The purpose of the study is to establish a functional relationship between the value of logistical chains and the cost of the company, as well as substantiation of the current provisions of the financial management paradigm taking into account the global megatrends. The statement of basic materials. Based on the application of scientific methods of analysis and synthesis, the objective conditions for the development of financial management are substantiated and an approach to its modern paradigm is formulated. The necessity of extrapolating the additional megatrends (globalization, financialization, informatization, intellectualization, socialization) to additional logistisation is established and the expediency of formulating a new level of generalizations and unorthodox scientific approaches is substantiated. Сonclusions. The functional dependence between the value of logistical chains and the cost of the company is established, which reveals the applied nature of creating the value of logistical chains by maximizing the net financial flow in operational and increasing the value of companies in strategic periods.