THE PARADOX OF INVESTMENT ATTRACTION: THE ROLE OF PSYCHOLOGICAL FACTORS
In the conditions of the constant growth of competition, the necessity of introduce innovative technologies and build a unique client-oriented model the question of attracting additional financing becomes particularly acutely. The modern Russian approach to the definition of investment attractiveness does not allow to fully lay the basis for ensuring the interest and trust of investors as a consequence, today we can observe a reduction in the growth rate of attracted financial resources by Russian companies. In the article examined the psychological aspects that influence the behavior of investors when making decisions on the allocation of capital on the basis of the analysis of the situation in the markets of 2000, 2008 and the identification of the reasons for the success of the ICO as a new financial instrument. Purpose of the work is to generate offers on creation of a positive investment expectations and the application of their effect in Russian practice. In the process of research used general scientific empirical methods: observation, comparison, collection and study of data; analysis and synthesis, a method of scientific abstraction. Particular attention was paid to the analysis of approaches to the formation of a favorable investment climate of modern foreign economists and Russian experts in the field of neuroeconomics. According to the results of the study, the provisions were identified, the implementation of which will increase the investment attractiveness of Russia. The main conclusions can be used by public authorities, business structures in the selection of areas of improvement of investment policy.