INTERNET MEMES AS A TOOL FOR MONITORING SOCIO-POLITICAL ATTITUDES OF THE AUDIENCE
In this article internet memes are considered as information products formed as a result of the processes of Internet communication. Being a part of modern mass culture, Internet memes function in the Network as some codes, the decoding of which requires the audience to know the previous cultural codes, declares the degree of its interest in the socio-political processes taking place in society. That is why Internet memes can be used as a tool to identify priority moods in society. Internet memes in the media are one way to declare a high degree of consolidation with the audience. The construction of ratings of Internet memes, their decoding is the main content of special columns devoted to memes. Submission of materials about Internet memes in the genre of rating meets one of the pragmatically important tasks of publications: the identification of socio-political attitudes of the audience, its cultural orientations and life values.