Estimating competitiveness of plant growing of farm enterprises in the Krasnodar region
Recently, the problem of increasing the competitiveness of a company and its adaptation to a constantly changing market has become increasingly urgent. The paper considers the largest link of the agro-industrial complex of the Russian Federation -agriculture of the Krasnodar Territory. Its share in the gross regional product is 12 %. The paper highlights the main directions to improve economic efficiency, stabilization of the regional production market, the optimal use of the advantages of the region such as favorable climatic conditions, labor resources, as well as technical equipment. An alternative way of development of the plant growing industry is shown. Production of grain can be raised due to reduced losses at all stages of production. The solution to this problem is hangar storage. Multifunctional granaries can be used not only for receiving and storing, but also for drying and cooling the grain. Such facilities are suitable for any natural and climatic conditions, can be installed in any geographical point, do not require large financial investments. A hangar can be equipped with a diverse system of monitoring the mode of grain storage. Its construction requires minimum time. There are proposed measures to improve competitiveness, the minimum acceptable level of profitability and the maximum allowable risk for investment projects were calculated for further development and capturing a larger share of the grain market. That will reduce the costs on storing, drying, cleaning, transportation of grain as well as increase competitiveness of enterprises that will have a real opportunity to perform their duties. The project will be completely rational. Moreover, it will be profitable for an enterprise with any income level.