Social media in the space of network communications
The features of the use of social media tools in the training of future specialists are considered. The purpose of the impact of social media is the formation of a culture of communication with the world, the development of creative and creative thinking, the assimilation of various ways of self-expression. Social media is considered as a set of social networks and information services for organizing direct interaction. The article describes the features of social media that distinguish them from traditional forms of educational activities. The qualification of social media in several groups is analyzed, depending on the principle of interaction of participants in network communication. In the course of the research, the conditions of teachers' readiness to use social media in the educational process were determined. The main difficulties faced by teachers in the process of using social media in educational activities are described. Social media has a purposeful, culture-forming impact on the modern generation. In order to socialize Generation Z, it is important to organize free, horizontal network communication using the extensive possibilities of social media.