IMPROVEMENT OF MANAGEMENT BY THE INTERNATIONAL COMPANIES AT MESOLEVEL ON THE BASIS OF FRANCHISING
Distribution of franchasing business model in all areas of the international business, its advantage (led a low risk level, decrease in operational expenses etc.) to that an increasing number of the large companies shows interest in development of the business on franchasing model. This level of franchasing relationship is designated, as mesolevel. In article the scheme of creation of franchasing relationship in mesolevel is reflected and recommendations for each stage of interaction of subjects of franchasing business model are provided. When writing article the following methods of research were used: method of the system analysis, method of generalization of scientific, standard and practical materials, deduction method, induction method, method of a schematization of logical communications of the studied phenomenon.