A STUDY OF POPULARITY OF UKRAINIAN ANALYTICAL PROGRAMS ON POLITICAL YOUTUBE CHANNELS (ON THE EXAMPLE OF WORK OF INTERNATIONAL OBSERVER D. DZHANGIROV)
The article reveals a problem of studying popularity of modern analytical programs on Ukrainian political Internet platforms. The subject of the research in the article is the author’s programs of the political observer D. Dzhangirov “Results of the week" and “Work on mistakes" on the YouTube channel “Capital". D. Dzhangirov’s programs are chosen as the basic materials in the study, since his creative methods of work in his author’s programs are an example of post-Soviet analytical journalism on international topics. The following programs also serve as materials for the study: “BAMPER TV" by Alexey Suprun, “Klymenko Time" (the channel of the politician and leader of the Uspishna Krayna party Alexander Klimenko), “skrypin.ua" (the author’s project of journalist Roman Skrypin), “Alexander Semchenko" (the author’s channel of political scientist and blogger Alexander Semchenko). In the article, the author uses the method of comparative analysis of ratings of the studied programs, which include an analysis of the number of views and comments, as well as the content of audience responses. The study formulates a further trend in the evolution of modern analytical programs. The presented material allows to conclude that political channels have the highest ratings, in which entertainment content prevails over the analytical component. If the channel broadcasts political events only in a strictly analytical form, then ratings and coverage will be several times lower than other channels with a humorous presentation of events (examples of this are the channels “Klymenko Time'' and “skrypin.ua").