The Phenomenon of "Theatrical Pedagogy" in the Architectonics of Social and Cultural Processes of the Early XX Century
The article deals with the concept of “cultural industries”, its evolution in the studies of Theodor Adorno, Max Horkheimer, Bernard Mezha, A. Flier. Highlighted the main features of the concept of “cultural industry”: the complexity, ambivalence, contradictory, mass and standardized. “Cultural industries” as a phenomenon has its history and prehistory of the formation. In the XIX century theater became a mass phenomenon, began to develop a system of professional training of the actor (the position B. Karatygina, M. Shchepkin, etc.). In the twentieth century, theater acquired a new social functions declared themselves as “educational projects” on the formation of public awareness, education and reeducation of the masses, has become an active tool of socialization. Theatrical actively “invaded” the field of “cultural production”, the mass production of ideas and meanings. As a result, there were various theatrical trends and schools. The article shows theater as a phenomenon for which we can apply the term “cultural industries”.