Modern Olympic sport: economic mechanism of self-development
The paper presents characteristics of the Olympic movement as a real self-sufficient socio-economic phenomenon, with its inherent internal mechanism of self-development. There are identified the main problems of improving the mechanism of self-development, the modernization of the distribution of income from the sale of commercial programs between the participants of Olympic sports and enhance the fight against "piracy" marketing. The objectives of the NOC assistance program implemented by "Olympic Solidarity" fund are defined, the structure of expenditures on the IOC "Olympic Solidarity" program implementation are presented.