INFORMATION AND CONSULTING SUPPORT FOR AGRO-INDUSTRIAL COMPLEX
Informatization of agriculture is becoming an integral part of agricultural production system and should have itsown scientific support, technical base, organizational infrastructure and personnel. According to experts, in agricultural sector of various countries of the world, the most common organizational form of knowledge transfer is information and consulting services (ICS), the task of which is to meet the needs of users in the information, whichis neededfor the implementation of effective economic activity. The authors examined the criteria for the functioning of ICS, recognized by scientists of many States. Various approaches to assessing the economic efficiency of the information and consultation system that have a direct impact on the development of agricultural production are shown. Two main directions of improving the structure of ICS are analyzed: its influence on the functioning of agricultural producers, the results of their activities; the ability to achieve its goals and objectives. An author’s interpretation of the calculation of the effectiveness of the introduction of new technology in crop production and livestock production sectors is given, in which the return on consulting practice in time will be quite fast and, therefore, all interested parties will get the expected result. The ways of using the innovations of information and consulting work in agricultural sector of the republic are indicated. First of all, this is the need to organize the accounting of the information provided, consultations and activitieson an ongoing basis, as well as a sociological survey of the opinions and views of real and potential ICS clients, i.e. establishing feedback.