Medical tourism in the Republic of Belarus: economic and organizational aspects of its development
In the presented article, the authors, based on the analysis of foreign and domestic literature on the problem of the development of medical tourism, revealed a number of topical economic and organizational issues in this area. The authors, having systematized the world experience, resulted in the formula for calculating the possible total revenue of the country from the stay of the medical tourist, substantiated the optimal proportions of advertising expenditures, and evidenced the need to develop and widely implement measures of financial incentives for medical workers involved in the treatment of foreign patients. The article also contains a number of recommendations on improving the materials of the Internet sites of Belarusian medical institutions and activating work with the Belarusian diaspora abroad.