THE STUDY OF EMOTIONALLY EXPRESSIVE POSSIBILITIES OF COLOR AS A MEANS OF FORMING FUTURE SPECIALIST’S COLOR COMPETENCE
The article examines the evolution of design leadership: from industrial to graphic and media design, which is accompanied by an expansion of the design impact zone, from the solution of functional and aesthetic tasks in industrial design to the influence of design on the formation of the worldview today. The globalization of design possibilities increases the requirements for the designer’s professionalism. One of the significant components of the professionalism of the artist, designer is the color competence. Currently, color is an object of study in many disciplines that consider the patterns of color perception, color perception, color rendering, the formation of the ability to perceive and convey the color richness of the surrounding reality. However, the problem of the emotionally expressive function of color, the relationship of color and emotion, and the justification of the methodology for the formation of the colorist competence of future artists and designers remain less studied. The article presents the results of a formative experiment aimed at developing skills to use color as a means of creating an artistic image. As a result of the development of the pilot program, students demonstrate the ability to achieve consistency in the emotional content of the intention and expressive means of color composition.