Problems of sports diplomacy development in russia as an element of soft power
Currently, the image of the state is built not only with the tools of hard power, but also with soft power, the elements of which include sports diplomacy. Russia is actively developing this direction. With the help of various tools used in sports diplomacy, Russia was able to create a new brand of the country. In many ways, it was possible to achieve success thanks to the 2014 Winter Olympics in Sochi and the 2018 FIFA World Cup. However, the development of sports diplomacy in Russia is uneven: systemic and structural problems a ect the development of sports. Also, the doping scandal, investigations and the subsequent ban of the Russian national team to participate in the Olympics and some international competitions caused signi cant damage to its prestige and the possibilities of sports diplomacy.