ТHЕ ISSUE OF ENTERPRISE’ EFFECTIVENESS AND EFFICIENCY
This research analyses the authors opinion towards the semantic characteristics of the terms “effectiveness” and “efficiency” in the context of enterprise functioning. It was considered the interrelation between the categories “effectiveness” and “efficiency” and “performance key indicators”. It was described an impact these categories have had on the successful functioning of an enterprise and achieving in permanent success. It was pointed out the effectiveness’ key meanings; a lower limit of measuring performance indicators, the meaning of performance indicator, and determining these notions is the proof of success. It was found out the common and distinctive features of effectiveness and efficiency. It was set up the necessity of complex performance indicators of long-term character reflecting the enterprise developing progress, also it was set up the necessity of parallel performance evaluation along with the efficiency indicators, playing different roles in the analysis of enterprise functioning.