HIGH TECHNOLOGIES DEVELOPMENT AND THE ENGLISH LANGUAGE
In the article we are summing up the previously obtained practical experience. The analysis of the questionnaires obtained from 700 students of Ufa universities helped us to reveal that the language consciousness tends to go digital. On the outer side it makes itself evident in the fact that interpersonal communication structure is changing, when people have less face-to-face communication. We are spending more and more time in the virtual reality. Too often people see the digital model of the environment created by the technical facilities but not the real world. However, not only the drawbacks of digital technologies penetration in our life are viewed in this paper but also the advantages of their application in teaching. It is known that we can discover the changes happening in the consciousness by means of language structures studying. So it seems to be interesting to study the way computerization influences the English language as the most popular modern communication means. According to the Internet data 1.5 billion people speak English and one more billion study it. Some peculiarities of computerization impact on English as means of international communication are described in the article. All levels (lexical, grammar, phonetics) simplification tendency is found out. Core and non-core elements in teaching phonetics are described. It is emphasized that we should avoid using old school phrases. The main conclusion of the article is that it is inevitable that computerization will continue influencing all spheres of our life, including teaching English. The tutor should be aware of the changes taking place and take the existing tendencies into account so that the students will learn the language that is really spoken.