WAYS OF DEVELOPMENT OF THE DOMESTIC MARKET OF BANKING SERVICES IN MANAGEMENT OF IN CASH OF CORPORATE CLIENTS (CASH MANAGEMENT)
The relevance of the research topic. In the current conditions of financial instability of the economy, the introduction of foreign economic sanctions against Russia, the question of improving the efficiency of management of financial flows of large holding companies that occupy a significant share in the country''s GDP is becoming more urgent. Every year, commercial banks launch new comprehensive programs and services that can provide financial support for cash management of financial companies. One of the new methods intended for effective implementation of calculations and control over financial activity of enterprises are the services of cash management. These products are automated as much as possible and allow corporate clients of banks to perform operational management of bank account balances, solve problems of cash gaps, optimize interest income or expenses, etc. The study materials. The article examines the main products provided by commercial banks to large corporate clients in cash management, reveals the peculiarities of the development of cash management in Russia, analyzes the domestic market of banking services in this segment. Methodology. The methods economic and mathematical analysis, comparisons and other methods were used to conduct the study. Results. The problems and directions of development of cash management services in Russia are defined.