METHODOLOGY TO OPTIMIZE THE OBJECTIVE FUNCTION OF GOODS
In this paper we propose a new approach to the balance of supply and demand from the standpoint of the definition and optimization of the objective function of the goods. This approach is very important for improving the competitiveness of the goods. Recommended to classify all kinds of goods into groups according to the ratio of cost and performance of the objective function of the goods. For different consumer segments of the market and different local markets, it is advisable to establish a range of values of the objective function of the goods and its individual parameters. Of particular importance are recommendations on accounting of the time factor to optimize the objective function of the goods. For these purposes the proposed use of the matrix. The paper presents the developed model forms of these matrices. They systematize information about the values of the objective function of the goods in different markets and at different stages of their supply and demand. For solving multi-objective optimization is proposed to use the theory of sets. On this basis is possible to find the optimal set of values of product quality and the best proportion between its high-quality and expensive options. The recommended methodology to optimize the objective function of goods will increase the efficiency of consumer goods, to balance supply and demand in commodity markets.