Regional Marketing in the System of Trust Managerism
The relevance of regional conditions to ensure the effectiveness of marketing activities is determined, as shown in the work, the ongoing reorientation of industrial enterprises and regional structures to meet the needs of consumers. The relevance of this problem increases in the conditions of globalization of the world economy and the growing role of network marketing in the process. Purpose - to evaluate the place of regional marketing in the system of managerism trust. The authors believe that all great relevance synthesis of foreign and domestic experience of its formation and development. Noted concerns the restructuring of the business in the region based on the concept of regional marketing and development of its network orientation that is largely dependent on regional power structures (their competence and vision to improve the competitiveness of enterprises both within the country and abroad).