MODERN PROBLEMS OF MANAGEMENT ENTERPRISES' INNOVATION POTENTIAL
The principles of modern management orient the management of organizations on rapid decision-making, constant contact with the consumer, granting subordinates autonomy, encouraging their entrepreneurship. It is known that the success of an enterprise depends not only on exceptionally successful market conditions, but, increasingly, on timely and objective evaluation and development of the company's innovative potential. And objective assessment, implementation and development of innovative potential is an integral part of the innovation management of the enterprise. The purpose of this work is to identify and analyze modern problems of managing the innovative potential of the enterprise.