MARKETING RESEARCH ON ADVERTISING PERFORMANCE
The article is devoted to the actual problem of attracting potential consumers of tourist services. In this article, the authors attempt to justify the need for marketing research of advertising effectiveness on the example of the tour operator LLC Travel company «Double success». The article is presented in the format of ascent from the General to the particular: first, the essence of marketing research in General and marketing research of advertising effectiveness in particular is considered. The practical analysis is carried out on the basis of a questionnaire in the social network «Vkontakte». Quantitative and qualitative research methods are applied to the survey results.