PUBLIC-PRIVATE PARTNERSHIPS AS A TOOL TO ENSURE FINANCIAL STABILITY OF THE CONSUMER MARKET IN RUSSIA
New real ities dict ate the necessit y of pr ior ities' chan ges i n the state anti-i n f lationar y policy. Introduction of sanctions on the import of consumer goods was of significant influence on the development of the modern inflationary situation in Russia in the crisis of the end 2014 - the beginning of 2015, as well as lobbying policy of large domestic corporations. The paper proposes a set of anti-inflation measures, aimed at harmonizing economic interests and the goals of state and business. Such measures should include the coordination of the interests of state and private business in the pricing policy. The paper shows how the state can influence the prices' reduction by cutting the tax burden and encouraging the private credit business. The authors show some possibilities of reducing prices for products and services, which are produced in the framework of public-private partnership (PPP) agreements and on the basis of price agreements between the partners. The authors substantiate that the basis of the financial stability of a new Russian economy should be formed with the system of partnership between socially responsible state, socially responsible business and society.