THE STRATEGIC APPROACH TO PROMOTING CONSTRUCTION COMPANIES (BY THE EXAMPLE OF THE CONSTRUCTION COMPANY ROYAL CONSTRUCTION)
With the increase of competition in the construction industry in Kyrgyzstan promotion is becoming more and more difficult. The way out of the situation is a strategic approach to the promotion of construction companies. In this article, a study of the construction company of the Kyrgyz Republic Royal Construction and its competitive strategy in terms of relevant theories of strategic management and competition is conducted. The application of promotion strategy is thoroughly analyzed, and Royal Construction's development opportunities are evaluated. Strengths and weaknesses of the organization, opportunities, as well as threats from the external environment are revealed.