Mission Statements as a Hybrid Speech Genre
Mission statements are regarded as hybrid speech genres of institutional discourse. The article is focused on the context of mission statement texts production and their functions in the commercial organizations, particularly: why mission statements are formulated and published, whom they are addressed to, how their content is related to the organisation's financial success. It is argued that the texts of mission statements are multi-functional and have multiple addressees, they provide information both directly and indirectly, and fulfill several communicative purposes.