ВРАХУВАННЯ КРИТЕРІЇВ СТАЛОГО РОЗВИТКУ В УПРАВЛІННІ ТУРИСТИЧНО-РЕКРЕАЦІЙНИМИ ТЕРИТОРІЯМИ КАРПАТСЬКОГО РЕГІОНУ
The article substantiates the importance of preserving the authenticity, originality and ecological safety of tourism and recreational areas in the Carpathian region under conditions of the dynamic development of tourism industry. It demonstrates the influence of tourism on socio-economic development of the area based on the principles of sustainability. It indicates the spheres of influence and the important role of executive authorities in regulating the sustainable development of tourism and recreational areas in the Carpathian region through empowerment of communities, creation of tourism development agencies, support of NGOs and private sector. It notes the importance of interterritorial cooperation in this process based on the consolidation of its regulatory and contractual security, including international agreements governing the preservation of cultural heritage, environmental security and sustainable development. It looks at the conditions of following the provisions of the Framework Convention on the Protection and Sustainable Development of the Carpathians. It reveals one of the main problems in the use of natural resources, tourism and recreational areas in the Carpathian region, precisely, their uncontrolled use and lack of objective assessment. It proposes a number of criteria for evaluating and selecting objects that should be considered in detailed monitoring and research of tourism and recreational areas in compliance with the restrictions of tourist flows in the Carpathian region. It establishes a number of mechanisms for a possible achievement of balance between the preservation of the environment and the development of tourism industry. It produces the measures, the implementation of which would contribute to the improvement of working conditions and restrain of the dismissal of employees employed in tourism and recreational services. In order to maintain the sustainability and preservation of cultural heritage it proposes a transition from classical to alternative tourism, precisely, ecotourism, green tourism, qualified tourism (bike tourism, hiking, horse tourism). The worked out recommendations will allow for environmental, social, economic and financial efficiency of management of tourism and recreational areas in the Carpathian region.