Socio-cultural component of sports in the Arctic
This article identifies new determinants of the optimization of modern sports and physical culture in the Arctic zone. The value orientations of the individual in modern sports are determined. The problem field of modern sports and physical culture in the conditions of the Arctic region is noted. The article emphasizes the increasing role of sports and physical culture in the life of a modern person in the Arctic zone, the increasing dependence of socialization of a person and the realization of their potential through sports physical activity.