THE IMPACT OF NATIONAL SPECIFICS ON CORPORATE CULTURE
Currently, cultural and business communications between Russia and Vietnam are developing. When creating international companies, it is necessary to take into account the national specifics of employees, especially if they are representatives of the East and West. Misunderstandings in the course of business can lead to disastrous consequences for the company and conflict between the parties. In order for the activity to be well-coordinated, it is necessary to know the peculiarities of the national culture. The example of the Vietnamese culture shows some features of the mentality that can cause misunderstanding of Russian employees. Politeness in dealing with clients and partners does not mean that they agree with you; the attitude to family as a basic value leads to the fact that an employee can leave work if it is necessary to care for a sick relative, etc. For the optimal work of the organization, representatives of different cultures should know the traditions, beliefs, customs, values, and business etiquette of those employees with whom they work.