SHROVETIDE OR FAREWELL TO THE RUSSIAN WINTER. HOW MODERN FESTIVE CULTURE IS CONSTRUCTED
The authors of the article explore a set of cultural practices related to the celebration of Shrovetide (Maslenitsa) in modern conditions. In this work, we used materials from field studies in the village of Siva Perm Region. The authors believe that as a result of the cultural transformation of the holiday in the late Soviet period (1960-1980s), a hybrid holiday culture has developed. Soviet holiday Seeing off the Russian winter absorbed elements of the peasant pancake ritual. Elements of the hybrid holiday, the Farewell to the Russian Winter -Shrovetide, have survived in modern conditions. The desire to "revive the traditions" of the celebration of Maslenitsa is initiated primarily by professional employees of educational institutions and the entertainment sector. Through their efforts, rituals, songs, proverbs, sayings, riddles, folklore proverbs used in the practices of Shrovetide festivals, are museumized and cataloged in scientific research and methodological recommendations for the conduct of "national holidays." The resource of state power, which regulates mass practices of a symbolic and ritual character, is necessarily connected to this process of invention of tradition. The administration of the "national holiday Maslenitsa" uses the tradition of organizing a holiday in the Soviet era. Of course, the modern rural festive culture does not disappear, but it does not return to "its roots". Elements of archaic national symbolism and rituals are included in the rituals and rites of modernity. In general, the system of Shrovetide rituals and symbols continues to be simplified, new traditions are invented, and the rural celebration of the life cycle itself has become a sphere of leisure.