LINGUISTIC CREATIVITY IN LIVEJOURNAL(BY THE EXAMPLE OF E KASPERSKY’S BLOG)
The article is devoted to the study of the linguistic features of the online Eugene Kaspersky’s blog, where he reports the problems of IT security software and narrates his travels in different corners of the Earth. The affiliation of the linguistic personality of E. Kaspersky to the elitist type is postulated. Some author's heuristic strategies associated with the methods of the language game are characterized: playing the homonymy of the galaelement in the headings of the posts on the flora and fauna of the Galapagos Islands; puns; reflection on the suffix ways of making joking nominations; the formation of occasionalisms according to models of compound words with the interfix “о” and compound words. The frame theory is used to analyze occasional compound words. It is concluded that the greater the distance between the frames in the cognitive component of the nomination, the more pronounced the result of the language game.