"RED" COLOR IN THE DIALOGUE OF EPOCHS
The article identifies the specific features of the introduction of the word "red" in the conceptual image-structure of the traditional life of Russia, China and Japan. It elaborates the motives for using the images and concepts associated with the named color in the behavior of contemporaries and characters of different genres of fiction. The article names conventional religious, political and public aspects of the "red" in different countries. It also indicates negative connotations associated with the concept of "red" in Russia in the nineteenth century and in Japan in the twentieth century.