TECHNOLOGY NON-PROFIT MARKETING FITNESS SERVICES, PROVIDING ON SPORTS OBJECTS OF THE MUNICIPAL ORGANIZATION
In the article the concept of the term technology is disclosed, with reference to the pedagogical science and the field of physical culture and sports (FC & S). The author's definition of the technology of non-commercial marketing of paid physical culture and health services, which are implemented at sports facilities of the municipal organization, is set forth. Fundamental principles and tasks of the developed technology of non-commercial marketing of paid physical culture and health services, which are implemented at sports facilities of the municipal organization, are presented. The essence of the technology provided is to involve the adult population in physical activities on a paid basis, also in the safety of this contingent in the category of constantly engaged, in the maximum satisfaction of the needs for physical education and recreation, in raising of clients.