INFLUENCE OF CURRENT TRENDS OF DEVELOPMENT OF THE RUSSIAN MARKET OF TELECOMMUNICATIONS ON FINANCIAL MANAGEMENT OF THE ENTERPRISES OF CELLULAR COMMUNICATION
In article authors considered current trends of development of the market of cellular communication and established the problems of activity of the enterprises of the telecommunication market in economy of Russia consisting in the insufficient rates of its growth caused by the national specifics expressed in strong state protectionism which directly influences practical work at the market, and in restriction of foreign financial investments into branches which authors considered as the Russian government as the strategic. Possibility of correlation of consumer prices with a rate of inflation against reduction of availability of borrowed funds in the conditions of sanctions pressure and lead to reduction of a market segment of the largest enterprises which aren't getting financial state support - «Mobile TeleSystems», «Vympelcom», «MegaFon» followed the revealed problems. Need of carrying out the analysis of liquidity and solvency of the enterprise of cellular communication as key factor of attraction of borrowed funds and expansion of possibility of involvement of wider range of financial instruments of development of the enterprises of cellular communication allowing based on an optimum choice of the determined decision and reasoned a rational way of formation of structure of a financial component of activity. Authors proved the expected conclusions concerning stagnation of indicators of growth and profit of the enterprises of cellular communication, and dictating need of preservation of their stability and liquidity at the market of telecommunications.