CONCEPTUAL TRANSFORMATION AND SYSTEMFORMATION IN MARKETING
The article describes the scientific view of the systemformation in marketing, based on the notion of «system nibble». Identified components of the «object», «project», «process' and «environmental» systems are disclosed features of their interaction. The role of marketing as a system integrator and innovator in the underlying economic processes of social was found out. Definitions of «marketing» and «marketing potential» were given with systemic approach. The author presented the conceptual transformation of marketing in process of change of economic paradigms and technological ways.