COMPLEX TWO-COMPONENT SYSTEM OF STAFF MOTIVATION IN THE MANAGEMENT SYSTEM OF A LARGE INDUSTRIAL HOLDING
Considers the problem of building an effective motivation system for the effective management of the holding and development of its human capital. Divided into two conceptual components of the system of motivation, employer branding and total reward. The results of practical research of employee satisfaction industrial holding different types of motivation. Describes the factors that have motivational effects on the performance of the personnel, including the psychological aspects of motivation.