SOCIAL COMMUNICATION AND MASS MEDIA: TOWARDS A CLARIFICATION OF CONCEPTS
The article deals with the influence of modern mass media on consciousness and behavior of people, the processes of transformation of socio-cultural reality. The purpose of this work is to carry out a comparative analysis of the concepts of social communication and mass media. The result of the study is the following conclusion: in relation to social communication, the specificity of mass media is determined by their technical (technological) property, which is in ambiguous connection with their environmental characteristics. New perspectives of the study of ontological and semantic field of intersection of the corresponding concepts are revealed.