INFLUENCE OF THROUGH TECHNOLOGIES ON CANVAS ELEMENTS BUSINESS MODELS
In this article is considered a tool of business modeling, which allows you to effectively use digital technologies in the company’s activities. The one of the most popular approach is described - business model canvas of A. Osterwalder and Y. Pigneur. The influence of cross-cutting technologies on individual elements of business models, which also indicate the possible directions of their application, is analyzed. The conclusion about scale of digital technologies on the company’s business model is formulated.