SYNTAXIC MEANS OF LANGUAGE IN THE STRUCTURE OF ADVERTISING TEXT"
The article is devoted to the analysis of the syntactic features of the advertising text. The most important structural elements of advertising texts are inextricably linked with the expressive and visual means of the language, the skillful use of which is of paramount importance for the effective functioning of advertising slogans and their adequate perception by native speakers. The article describes the most productive syntactic constructions and rhetorical devices that modern advertising creators use to promote goods and services in the consumer market.