INTRACORPORATE ENTREPRENEURSHIP AND DEVELOPMENT OF INNOVATION ACTIVITY
The article covers development innovation activity business using support of innovative startups within corporations, and their transformation into highly profitable businesses generating superior returns. One of the forms of supporting innovative startups is the model of intracorporate entrepreneurship which is directed at turning internal employees into entrepreneurs and their development. This model has demonstrated its effectiveness within many companies of new economy sectors, above all in IT companies with complex cultures with numerous lines of business aimed at serving different clients and industries.