SPEECH CULTURE: PROBLEMS AND PERSPECTIVES
In article is considered problem of the speech culture as sign of the high culture of the person, as need of presence such communication quality speech, as correctness, accuracy, expressiveness, logic, as well as clearness of the wordings, skilful use term, foreign words, ingenious using expressive facilities of the language, proverbs and sayings, phraseological expressions, which raise efficiency of the contact, intensify effectiveness of the spoken word.