Financial Potential of Enterprise: Principles and Specifics of the Formation
The article is aimed at clarification of the basic principles of forming a system of the financial potential and selecting its characterizing features. As result of the study, the principles that provide the basis of forming a financial capacity as one of the most important components of the enterprise's potential in a whole has been allocated. It has been substantiated that potential of enterprise is a weakly structured system, since its structure is only partially known. Various interpretations of the process of forming the potential structure have been analyzed on the basis of scientific sources and it has been concluded about appropriateness of implementing a systemic approach. A detailed analysis of the major approaches (block-modular and functional structuring), which are available for the formation of enterprise's potential, was carried out. It has been noted that in terms of a functional structuring the division of elements into subject-object is arbitrary, because any objective component of the potential has a close relationship with the subjective component. On the basis of a review of the existing graphic model of entrepreneurial potential, a conclusion about its positive and controversial aspects has been made. Determining the potential of enterprise in a whole as an economic system, the author highlights the characteristics of the potential and formulates their contents, with extrapolating them on the financial potential.