Methods of planning the innovation activity of fishery enterprise
Methods of innovation activity planning are proposed which take into account producing capacity, effective demand/offer, market capacity, elasticity of demand, and competitive strength of production. Plan of innovation activity is elaborated for a fishery enterprise based on implementation of requirements for this activity and general principles of the innovation strategy. The proposed methodical recommendations allow to uncover production capabilities buried because of the lack of innovations and to realize the measures for enhancing the cost efficiency of innovation activity.