Стильові процеси у британському графічному дизайні 50-х років ХХ століття
The article examines the stylistic features of graphic design of Great Britain in post-war period; the factors that had the greatest in uence on his style are revealed: European modern ism, patriotic movement and American advertising. Modernist trend in British graphic design of the 1950th manifested itself in the form of «modern» style, that curled on itself during the British Festival of 1951 year and more radical forms of Swiss functionalism. Patriot movement re ects the mood of nostalgia for the past. In the dif cult post-war years, designers have turned to a happy and well-fed Victorian era, creating solutions, which combined multiple font set variations of type sizes, maximally  lled compositional space with orna-ments and decorative elements. American in uence is most clearly re ected in the  eld of advertising posters.