CRISIS MANAGEMENT CONSIDERING THE RISK FACTORS OF THE ENTERPRISE INVESTMENT ACTIVITY
Background. The modern management concept development of production in the conditions of uncertainty and risk is formulated as the necessity of ensuring the process of decision-making given the uncertainty of many parameters of the external and internal environments of high dynamism of changes on the basis of an effective strategy of risk management. The concept is based on a systems approach, has the innovative nature and in harmony with the general principles of crisis management. A systematic approach is implemented primarily in the functional and algorithmic structure of the subsystem of identification of risk factors in the system of investment management. Scientific research purpose - to systematize the theoretical assumptions of risk management in the system for long-term investment. Materials and methods. Research is executed on works of domestic and foreign scientists in the field of risk management, crisis management, investment management. As research methods in work the analysis of documents, the content analysis were used. Results. The features of crisis management with consideration of risk factors in its investment activities: the dependence of the strategy and tactics of anti-crisis measures from the period of activity of the company; consideration is an early stage of crisis development at the company; main task is to increase the flexibility and adaptability of production; ensuring effective management of company assets; control of increasing investment risks in the crisis; the crisis enterprise transformation and the management system transformation, reengineering of business processes. Conclusions. Systematization of the theoretical premises of the risk management system for long-term investment can be used in the study and the analysis methodology of adaptive dynamic management of investment risks, a system of methods and models of management of investment risks in production and business systems.