THE ROLE OF THE DIVIDEND POLICY IN FORMING THE INVESTMENT ATTRACTIVENESS OF THE ORGANIZATION
The article assesses the relationship between the dividend policy of the organization and its investment attractiveness. It is noted that the market value of business plays a key role in shaping investment attractiveness. The views of a number of scientists on the dividend policy impact on the value are presented. Practical aspects of dividend policy are touched upon. The conclusion is made that the dividend policy influence on the investment attractiveness of the organization is present, if the profit is significant.