Communicative effectiveness of a politician in the English political discourse
The work is dedicated to the notion of communicative effectiveness in political discourse, which is viewed through the communicative strategy of persuasion. It gives an overview of certain tactics within the strategy. Based on communicative purpose the following tactics are proposed: meaningful estimate, contrastive analysis, illustration, promise, call to action. In the research the verbal means of strategy realization and their frequency in political interview are studied. According to the results the most frequently used are found to be the argumentative and agitational strategies, which account for 56 % and 44 % correspondingly.