UNIVERSITY-BUSINESS COLLABORATION: PRO ET CONTRA
The article provides a comprehensive analysis of the potential benefits and risks arising in the process of university-business cooperation (UBC) from the perspective of three key actors - universities, commercial companies and the state. Advantages and limitations are grouped into four categories: financial and economic (gaining or losing additional income and other financial benefits / losses from cooperation), organizational or administrative (changes in the organizational structure, business processes, use of human potential), related to the main activity of organizations (the quality of the organization’s mission implementation), as well as image-building (the organization’s position in ratings,brand recognition, goodwill). The analysis showed that a competent assessment of the resources available to organizations, understanding of differences in corporate culture, studying best practices of similar projects’ implementation, and also legal support of these relationships, which will help to avoid many risks and negative consequences in the future, are of great importance for the success of university-business cooperation.