Information technologies of marketing communications at the enterprise
The article explores the ways of using Internet information technologies in the system of marketing communications of an enterprise. The directions of using Internet technologies as an effective tool for implementing a successful marketing communication policy of an enterprise in the market are substantiated. Despite the growing popularity and effectiveness of the use of modern marketing communications technologies, each company must independently decide which technology will bring the greatest benefit for it and, as a result, profit. In the course of the study, it was revealed that almost all the evaluated criteria have a positive trend, with the exception of the low value of the profitability of the enterprise's turnover as a relative indicator of efficiency. Based on the results of the analysis of the communication activities of the enterprise that was analyzed through the research, it was revealed by the authors of the paper that the company does not have a reasonable system of discounts (although discounts are provided to customers), the company's website is outdated, therefore, not effective, and it does not use other methods of promotion and sales promotion. This means that the main problem is the stagnation of the company due to the lack of marketing tools.