PREREQUISITES OF DEVELOPMENT HYPERCOMPETITION
This text is devoted to the prerequisites for the genesis of hypercompetition, its essence and the key difference from «traditional» competition. The author gives a clearcut presentation of the influence of globalization and spreading of the postindustrial economy on the modification of competition. In conclusion the paper points out that hypercompetition is a more intense and aggressive form of competitive behavior that arose as a result of technological changes and increasing interdependence between countries.