Branding of the Educational Psychologist in the System of Modern Pedagogical Technologies
The article discusses the relevance of the problem of justifying branding of a psychologist as an educational technology. The research aims to develop and to experimentally verify the efficiency of the pedagogical technology of branding of the educational psychologist in the municipal educational centers. The objectives of the study are to define conceptual bases of formation of personal branding of the educational psychologist; to prove branding as pedagogical technology for creation personal the educational psychologist’s brand image. The hypothesis of a research is based on the assumption that the pedagogical technology of branding of the educational psychologist in the municipal educational centers can be effective if it considers branding of the educational psychologist as a process and a combination of continuous and interconnected types of pedagogical activity which are carried out at the same time or in some sequence and oriented at creating brand image of an individual. The research methods include the analysis of literature sources, synthesis and classification. The results are as follows: the reasons for the necessity of application of branding of the educational psychologist as a pedagogical technology are established. The structure of pedagogical technology of branding is given; the place of technology of branding in the classification of pedagogical technologies by G.K. Selevko’s criteria is defined.