Sociocultural trends in development network multimedia resources for intercultural communication
The article defines network multimedia and information resources ( NMIS) as a phenomenon of cross-cultural communication, which is understood as a variety of information and communication technologies and network products based on them (search engines, websites, applications, etc.). NMIS provide interaction between representatives of different cultures in a wide range of areas, regardless of their territorial distance from each other and language barriers, as well as opportunities for targeted positive influence on the processes of transformation of the socio-cultural environment, and on communicants as subjects of real multicultural communications. It is proved that purposefully and structured parameters of the content of cross-cultural communication of a certain topic set content-organizing resources, provide information support for the official position of the state on issues of cross-cultural interactions. Content-forming resources serve as a network environment for interpersonal communication between representatives of different cultures and are characterized by greater pluralism, discussion, and sometimes even conflict. The main groups of NMIS created on different social network web services are identifi ed and sociocultural guidelines for the development of network multimedia and information resources are Defined.