MEDICAL SERVICES MARKET INDUSTRY CHARACTERISTICS BY QUALITY AND COMPETITIVENESS
This article present the features of the medical services market sector in Russia, the basic characteristics of the market, which form the specific conditions of competition on it as comparing to other markets and sectors, activity in the economy. The results of theoretical and practical research of competitiveness on the market of medical services, and the factors affecting the competitiveness, ensuring the quality of medical services. Industry revealed features of the market of medical services, which affect the activities of medical companies and form of their competitiveness, as well as the competitiveness and the quality of their services. According to the results of the study determined that the characteristics of the industry of medical services market is specificity produced by (providing) social welfare - health. Therefore, the economic activity of medical companies should be aimed at ensuring the quality of medical care, taking into account the complex service. Since there is no market, it is absolutely similar to each other and the health care market has a number of industry characteristics, companies operating on it, must adhere to the rules of general economic activity and competitiveness, taking into account the specifics of the healthcare industry.