MANAGEMENT STRATEGIES WITH REGARD TO POST-LIBERALIZATION OF CULTURE
The paper states that embracing the limits of sociality and publicity which are encouraged by post liberalism makes traditional division of management strategies ineffective. The paper claims the need for a hermeneutic approach linked to the scale and horizon eventfulness. Modern post social society is directly associated with the liberal ideology which gave rise to a neoclassic management strategy. In a network society it becomes obvious that it is not universal. Social engineering remains effective only in the secondary sector. Other growing sectors for example, noncommercial ones do not allow external manipulations. It is necessary to rethink not only correlation of different theoretical approaches but also radically revise the applicability of microlevel administrative strategies and their connection with ideologies.