DEVELOPMENT CONCEPTION OF FOOD MARKET IN THE REGION
The article analyzes the strategic planning tools used to guide the development of regional markets. The Concept of Regional Food Market Development (RFM) is considered as the most important document of strategic planning. The stages of development of the Food Market Conception of the region are given, including: analysis of the current state of the food market of the region; identification of priority directions for the development of the food market of the region; identification of results and methods of achieving results of the food market of the region; monitoring the achievement of the results of the development of the food market of the region. The concept of food market management includes elements: justification for the development of the RFM; general provisions of the RFM Development Concept; identification of RFM development targets; identification of conditions for achieving the RFM development targets; monitoring of the implementation of the RFM Development Concept). In order to implement the Concept of Regional Food Market Development, the most important tool is the development and implementation of the Road Map, represented by the elements: strategy, goals (improving the quality of the population, food security of the region); resources (includes the potential of the regional food market (resources: land, labour, production, infrastructure, innovation, legal, etc.), commercial and non-profit organizations, financial, credit insurance organizations, international organizations); technologies; market (market elements are demand, supply, price, competition, directly affecting and related to the market); measures (development of the domestic market for food products, promotion of food products, development of food exports); risks (supply, food market price, competition, infrastructure, demand). The set of measures for the implementation of the Road Map includes a clear technological policy, which envisages the active introduction and development of FoodNet in the region in its areas (Smart Agriculture, based on the use of digital technologies to identify the possibilities of the region in the production of food products, optimal placement of economic entities for the production, storage and transportation of food products; the accelerated selection; new sources of raw materials, e.g. production of organic fertilizers from sunflower ash, wastes of oil extraction plants located in the region, etc.); affordable organics, such as the production of high-tech animal feed; personalized nutrition, such as conducting population genetic tests to personalize nutrition.