ON THE GENRE DIVERSITY OF FANTASY
The article examines various research approaches to disclosing the fantasy genre dominants in interaction with other genres of fiction and cinema. Various aspects of the polemical perception of its genre nature are analyzed. The fantasy genre was formed under the influence of the archaic myth, folk fairy tale, tale of chivalry, heroic song, as well as the occult and mystical literature. The tendency is indicated that the works of the fantasy genre will become the only guide to the cultural baggage of mankind for the mass population. New fiction and animation fantasy films play a significant role in the evolution of the literary genre, gradually incorporating its structural poetics into the wide field of screen culture. Fantasy works are stimulants for their consumers of creative, recreational and socio-cultural activities. A number of stable criteria is identified basing on the analysis of literary and cinematic sources. It characterizes the development of works in the fantasy genre at the modern period.