THE VALUES OF GERMAN LINGUOCULTURE THROUGH THE PRISM OF FILM DISCOURSE
This article attempts to diagnose the values of the German-speaking linguistic culture, which find their expression in the titles of German films. To achieve this goal, the following tasks are solved: the definition of the concept of "value" is given, its evolution in various fields of scientific knowledge is investigated, in particular in linguoculturology, the potential of film discourse in the expression and formation of value concepts of national linguoculture is revealed, and a linguoculturological interpretive analysis is carried out. The headlines of German films of the period 1895-2019 served as the material for the analysis. The title performs a number of important functions: reflects the content and artistic intent of the work, performs an advertising, pragmatic function, contains information about the social, spiritual and moral values of a particular culture. In the course of the study, 219 films were analyzed, in the title of which, in our opinion, the values relevant to the German linguistic culture are actualized. The analysis of films and movie titles can be presented in three aspects: content/thematic, strategic/discursive and linguistic. Within the framework of this article, the content aspect is considered. As a result of the linguocultural analysis, six thematic groups were identified that are of value to speakers of German-language linguoculture: the spiritual heritage of culture embodied in the folk epic, legends and fairy tales; fixed in the language (idioms, bibleisms, Latin); the artistic heritage of national literature; precedent names, represented by proper names, geographical names, names of phenomena of German culture. A special place is occupied by the thematization of the events of the era of National Socialism and the Second World War, as well as a critical rethinking of ambiguous events in the social, political and social life of the country.