PEDAGOGICAL CONDITIONS FOR EDUCATION OF STUDENTS' SPEECH CULTURE IN HIGHER EDUCATIONAL INSTITUTIONS
The article deals with issues related to improving the speech culture of students of higher educational institutions. The study reveals the main characteristics of the modern language situation in the youth environment, identifies methods of work on improving the speech culture of students. Studying the speech culture of university students is one of the conditions for personal and professional success. The process of improving the culture of the Russian language is of paramount importance in the overall educational process. Fostering respect for the native language and speech culture among students will help prevent the decline in the value of the native language, preserve the diversity of Russian speech culture, and contribute to the development of a harmonious society and the education of competent specialists.