FORMATION OF THE IMAGE OF A MAN AND WOMAN WITH MODERN MASS COMMUNICATION MEDIA AT LEARNING YOUNG PEOPLE (ON THE EXAMPLE OF "VKONTAKTE" SOCIAL NETWORK)
The media of communication (QMS) acquires qualitatively new opportunities, acquires a two-way orientation, efficiency, becomes more interesting, developed, interactive. This leads to the evolution of some stages of the process of gender identity formation, and the technologies for forming, maintaining, correcting and introducing information into the minds of today's youth also change. The article presents the results of the analysis of the pages of students in the social network "Vkontakte". It is revealed that the style of the pages in the social network "Vkontakte" corresponds to the traditional and partly egalitarian gender views.