ANALYSIS AND RESEARCH OF REPUTATIONAL ASSETS OF A SPORTS CLUB
The article is devoted to the reputational assets of a sports football club. In the conditions of commercialization of sports, the price of sports services provided increases significantly. Business management in sports is carried out, as a rule, by trained sports managers. Professional sports have firmly occupied their niche in the state. In these conditions, the role of corporate social responsibility in the involvement of poor youth in sports is increasing. This article is devoted to solving these problems.