INFORMATION TOOLS - THE BASIS OF INNOVATIVE STRATEGIC PLANNING
Purpose: to consider modern innovative strategic planning tools. Discussion: due to the cumulative effect of interaction between state business at all stages of policy, the positive effect of state support for enterprises on increasing investment in various innovation strategies may increase. Industrial enterprises that are more informed about political actions are more motivated to invest in innovative projects, since they find more resources available for their implementation, be it information support or financial support, which is confirmed by the enterprises themselves in the regions. Results: Given the limited public resources, information tools that involve less direct government intervention in the innovative behavior of industrial enterprises are more effective where enterprises are allowed to innovate based on their internal potential and external market conditions, while minimizing market distortions caused by policy intervention.