THE CONCEPT "THE PAST" IN THE PUBLICATIONS OF THE KOMMERSANT MAGAZINE
The specifics of the representation of the concept «The Past» in the materials of the «Kommersant» magazine are considered in the article. The role of verbal and nonverbal components of polycode (creolized) media texts in creating the image of time in media communication is determined. The thematic directions of creating an image of past events that form the frame-slot structure of the discursive concept «The Past» are determined in the course of cognitive-discursive analysis.