The French media group Lagardère and the peculiarities of its diversification
This article reveals the French media group Lagardère’s history of establishment and the analysis of the group’s current activities. Further the SWOT-analysis of advantages and drawbacks of the company, as well as opportunities and threats of the industry follows as a thorough research of the internal and external environment of the group. The Lagardère’s development strategies of the group’s core activities are analyzed: diversification strategy is the key one. Finally the prospective development options of the company are discussed.