Communication Mechanism for the Implementation of the State Personnel Policy
The paper is dedicated to the study of the essence of the state personnel policy, the communication mechanism of its implementation, the significance of which for the effectiveness of managing personnel processes in the information society is significantly increasing. It is emphasized that changes in social reality associated with new information, communication and digital challenges generate a request for the modernization of relations and interactions in the personnel sector. The author presents in the paper a theoretical substantiation of the importance of personnel policy as a basic strategy, which focuses on vision, conceptual ideas, goal-setting, tools for effective interaction with all subjects of strategizing, management technologies for influencing the capabilities and abilities of subjects of professional labor. The dynamism of the competitive advantages of human resources is emphasized as the basis of key success factors, which must be used in the trajectory of professional development of personnel and in the assessment of initiative in personal and professional development. In such conditions, the role of public relations as an institution for coordinating the information interests of various social groups in conditions of uncertainty increases. The increasing role of public relations as an institution for coordinating the information interests of various social groups in a turbulent environment and uncertainty is substantiated. The research is based on analysis, integrative and statistical methods, and content analysis of sources. The conclusions boil down to the fact that the development of the communication basis of state personnel policy is predetermined by its essence, social nature and characteristics of the subject-object composition (multi-subject and multi-subject) in a democratic legal state.