MODERN TRENDS OF STAFF MOTIVATION TO INCREASING LABOR POTENTIAL
This article describes the category of employee labor potential. Employee labor potential is presented as a system of physical and moral qualities of a personwhich determine limits and potential of his or her participation in the labor activity, abilityto achieve results in the certain conditions, to evolve in the labor process. The article presents different systems of encouragement and promotion as a means of development of an employee’s labor potential;determines the role of financial and non-financial incentives in this development; studies the oriental system of incentives (e.g. Japan) and thewestern system of incentives (e.g. the US). System of encouragement based on lifetime employment is accepted in the oriental system, where wages and promotion are appointed with the priority to the aged. In thewestern culture there is adopted a system of incentives through financial rewards (a system of common wage, payment for individual contracts, collective and individual bonuses according to industrial tariff rate) and promotion. Taking into account the Euro-Asian type of mentalitythat traditionally combines the features of both Eastern and Western cultures, there has been proposed an optimization scheme of the incentive system of the employeelabor potential in Russian companies, which includes four maincharacteristics: security and stability, economical welfare, self-realization, recognition in a team. It is expected that introducing stimulation system of the Eurasian type in Russia will largely optimize and stabilize labor efficiency.