SELLING" DESCRIPTION OF GOODS AS A TEXT TYPE (ON THE EXAMPLE OF ONLINE CLOTHING STORES)
The article is devoted to the analysis of the text organization of the online goods page (card) in online clothing stores. The named type of text can be referred to as “sellers”, since a) is used in electronic communication between the seller and the buyer, i.e. in the sale of goods;b) its main purpose is to present the goods to the buyer and encourage the latter to purchase. The online product page is treated as a polycode descriptive text, having a modular structure and hypertext organization. Using the example of online clothing stores, the structure of this type of text is analyzed, in which three main structural parts are distinguished: an image module, a selection and purchase module, and a verbal description module. Each of these modules contains description elements belonging to different semiotic systems. The pragmatic features of each of the modules are considered.