THE DEVELOPMENT OF SMALL INNOVATIVE BUSINESS IN KAZAKHSTAN
The investigation of theoretical foundations of business competitive ability in the modern economics for working out practical recommendations in order to increase competitive ability of small-scale and medium business of Kazakhstan in the sphere of service is conducted in article. Subject of investigation is the competitive ability of small-scale and medium business in the economics of Kazakhstan and priority directions of its increase. Objects of investigation are enterprises of small-scale and medium business in the service sphere of economics of Kazakhstan. As theoretical and methodological basis of the investigation served theoretical concepts of leading native and foreign economists who are representatives of different schools and directions of the investigation of enterprise and the service sphere. The most substantial results are the dependence of competitive ability of the country on competitive ability of enterprises of small-scale and medium business; factors of development and conversion of service sphere in the modern postindustrial economics; the positioning of kinds of economic activity in the service sphere and competitive advantages and restrictions of development of small-scale and medium business in this sphere; the effectiveness of franchising as a kind of management in the service sphere; recommendations for improving the state support of small-scale and medium business on macro-and meso-levels.