THE ESSENCE AND MECHANISM OF THE FORMATION OF A COMPETITIVE THE POTENTIAL OF THE ENTERPRISE
This article discusses a strategic approach to managing competitive advantages. It becomes an important condition for the development of the internal potential of the enterprise based on the use of the latest theoretical and methodological developments in the field of analysis of competitive conditions in the market. Of particular relevance is the search and analysis of factors that create, develop and consolidate certain competitive advantages of an enterprise, provided that the intensity of competition increases.The purpose is to determine the process of creating and retaining competitive advantages based on the latest achievements of scientific and technological progress, innovative approaches to the promotion and sale of goods.