ABOUT THE STRATEGY FOR THE DEVELOPMENT OF CHILDREN'S TOURISM IN PANDEMIC CONDITIONS
Since the children's tourism market is an integral part of the Russian market as a whole and children's tourism is designated as a priority state task, the article focuses on children's tourism. The authors noted that children's tourism enterprises are open systems. Therefore, external factors influence the development of children's tourism. At present, such a factor, which has an extremely negative character, is primarily a pandemic. We found that children's tourism, being an integral part of the tourism industry, has its own characteristics, and based on the characteristics of children's tourism, factors were identified that smooth the impact of the pandemic, and factors that counteract the demand for children's tourism services. By strengthening the impact of factors that smooth the impact of the pandemic, and reducing the impact of negative factors, it is possible to contribute to the restoration and development of children's tourism even in a pandemic.