DEVELOPMENT OF PUBLIC RELATIONS IN THE CIS COUNTRIES
The generation and development of public relations in the countries of the Commonwealth of Independent States (CIS) was prepared by the policy of „publicity” and economic reforms undertaken in the USSR during years 1985-1991. Thus, the appearance of public relations services coincides in time with democratic transformations and the formation of market relations. The further formation of PR in independent countries took place on the theoretical and practical foundation established during this period. There were created National associations for public relations and Declarations of professional and ethical principles in the field of public relations were adopted that time. Special faculties for training specialists in PR began to open in the universities of the CIS. It should be noted that this process is global in nature. It has its own characteristics inherent in individual countries, as well as periodization, and therefore the study of this phenomenon on a CIS scale requires a historical and political analysis. The purpose of this article is to trace the history of the development of public relations in the CIS countries as a communicative phenomenon. An analysis of the facts shows that many modern trends in post - Soviet PR were originated and developed during this period. To achieve this goal, the following research objectives were set: to analyze the current state of public relations in the CIS countries, to interpret the main methodological approaches and identify the conceptual foundations of post - Soviet PR, to explore the dynamics of the development of information models, and to study the specifics of using communicative PR technologies. The results of the research have the theoretical and practical importance in the study of the history of PR development in the post - Soviet area. The article attempts a comprehensive analysis of the theoretical and methodological approaches presented in the research literature to identify the conceptual characteristics of the socio - cultural phenomenon of public relations in the CIS countries. The recommendations and conclusions formulated at the end of this article can be used in the development of courses in academic disciplines, as well as guidelines.