Marketing of Public Transport on the Example of Tactical Steps, Entered by Moscow Metro
The most important aspect in the article is marketing approach to public transport that is founded on practice the particular tactics and used in a process of forming the strategy of public transport’s management in European countries. The concept of marketing public transport that is so popular in European countries is attributed to Moscow metro through systematization of metro executives’ efforts to increase the satisfaction of passengers on various types of marketing tactical steps. This systematization allows to emphasize the application of marketing public transport by Moscow authorities, the result of which can act further consideration and application of other European approaches to the marketing of public transport both in Moscow and in other Russian cities. The subject of the analysis is research of marketing initiatives that are being introduced by the Moscow underground and nowadays can be considered as tactical steps in a way of implementation the Moscow underground’s marketing.