SOCIOCULTURAL FACTORS OF DEVALUATION
A task. F. Nietzsche's conception of nihilism had a significant impact on subsequent philosophical thought, but remained poorly detailed. Too little attention was paid to the phenomenon of devaluation, its nature and factors of the offensive. The loss of significance of traditional ideals was studied by many scholars, among whom are J. Baudrillard, D. Wattimo, R. Inglehart, M. Scheler, F. Fukuyama and other scientists. Their work traces common motives testifying to the loss of the role of Christian values in European culture. However, there is no clear understanding of the devaluation’s factors. Since Christianity had a decisive influence on the formation of modern post-industrial civilization, the study of the causes of the value crisis allows us to speak to some extent about the future of Christian culture. Findings. The author formulates five sociocultural factors of the loss of significance of Christian values. There are: the transition to a new type of social development, including the inhibition of this process by archaization; a decrease in the significance of the general and an increase in the importance of private experience; the decline in the role of religion and tradition; transformation of social structure, increasing inequality or universal equalization; globalization. The practical results. The conclusions of the article can be used in teaching general philosophy, history of philosophy, social philosophy, philosophy of culture and philosophical anthropology, axiology, sociology. Originality / value. The factors of devaluation as a stage of nihilism in the understanding of F. Nietzsche are highlighted and described. These results may be of interest to researchers of the work of the German philosopher, specialists in axiology, social philosophy, philosophical anthropology, philosophy of culture and religion.