PRINCIPLES OF SOCIAL POLICY FOR THE DEVELOPMENT OF SOCIALLY ORIENTED TOURISM
Socially oriented tourism as a tool for ensuring social balance and achieving national development goals, in particular, the preservation of the population, the health and well-being of people, opportunities for self-realization and talent development, as well as one of the largest sectors of the tourism industry with a potential volume of consumers of 100 million citizens, is one of the priority and promising areas of state social policy, which actualizes the need to study trends in the development of socially oriented tourism and develop the principles of state policy for its development. The implementation of the principles of state policy to support socially oriented tourism requires the provision of a favorable and stable institutional environment, which is a complex organizational mechanism for the interaction of socio-political, state, regional and municipal institutions, mediating an equilibrium balance of rules and norms of management. The high importance of the state provision of the institutional environment of socially oriented tourism, the formulation of the fundamental principles of social policy, is due to the urgent need to differentiate and clarify the rights, opportunities and characteristics of the behavior of the subjects of socially oriented truism among themselves, as well as in relation to objects of socially oriented tourism.