ROLE OF THE STRATEGIC MANAGEMENT IN ENTERPRISES OF VETERINARY MEDICINE
This article discusses especially the use of different components of the strategic management and role of the strategic thinking senior managers of enterprises in veterinary medicine. Achieving commercial success and create competitive advantage Veterinary Medicine impossible without rational application of the system of strategic management. The latter is under the fast changing modern development of market relations requires management companies use not only certain components of strategic management, but also senior managers perelashtuvannya permanent strategic thinking, and act as the key to achieving the planned level of profitability and competitiveness of the company.