ASSESSMENT OF KEY FINANCIAL PERFORMANCE INDICATORS OF AN ORGANIZATION WHEN IDENTIFYING SIGNS OF A FINANCIAL CRISIS
The article examines and summarizes the essential approaches to the concept of "anti-crisis management". It is defined as reducing the likelihood of a crisis and the impact on the course of its development in order to minimize the negative financial consequences for the organization. Under the management of anticrisis processes in the organization, it is proposed to consider a system of measures to influence its financial condition in order to minimize the manifestations of crisis phenomena. The assessment of the current financial position of the agricultural organization is given. A comparative analysis of the values of key financial indicators has been carried out. The advantages and disadvantages of individual indicators are revealed. The performed diagnostics of the financial condition of the organization, along with positive aspects, revealed the presence of unfavorable trends that can transform into a crisis. Anti-crisis measures have been developed, including an assessment of the rationality and efficiency of bank lending, determination of the potential amount of short-term borrowings against the background of achieving a normal level of financial stability.