FEATURES OF ECONOMIC BEHAVIOR OF GAMEERS IN GAMES WITH EXTERNAL AND INTERNAL CURRENCY
The article discusses the specifics of economic behavior: attitude to money, features of game motivation that affect the level of spending in the game, and willingness to risk money for gamers in games with foreign and domestic currency. The study sample consisted of 140 respondents, of whom 78 prefer computer games of the RolePlayingGaming genre, using only in-game currency, and 62 respondents who choose Free-to-play games, with the ability to transfer virtual money to real ones and Vice versa. According to the student's t-criterion, significant differences in the economic behavior of two groups of gamers who prefer games with external currency and internal currency were identified, which can be explained by the specific setting of these games. Free-to-play players show higher scores on all scales of monetary relations, a fixation on money, but the lack of a clear strategy for monetary behavior, their risk aversion and a higher level of motivation to achieve success.