LEGAL SUPPORT FOR DIGITAL PROFILING OF HUMAN ACTIVITIES
The proliferation of systems that analyze large volumes of data and their deep penetration into various areas of human life require the study of emerging legal problems. In this regard, the question is logical - where is the line between the legal consequences created by the analysis of large volumes of data and already become traditional forms of consent and data use. The article explores the problem of legal support of the requirements for informing the subject of personal data when profiling the activities of the subject. To do this, the Russian legislation, the European Union and the United Kingdom are investigated. Without the development of legal requirements for the processing of large digital data, situations of interference in the private life of a person are possible, the construction of an information model of a person's profile on data that does not correspond to reality, and the adoption of decisions having legally significant consequences on the basis of such models. The formation of the subject's digital profile is directly related to the information about the person and in this case it is necessary to determine the legal regulation not only regarding the procedure for obtaining informed consent, but also the reliability and reliability of the data sources on the basis of which the person's digital profile is formed, since it is created specifically for reliable identification of a person and his preferences.