Innovations in the service sector
The essence and necessity of introduction of innovations in the service sector is considered in the article. The authors found that at the moment the most important condition for the development of the service sector in Russia is its innovative development, which helps to strengthen the position in the international market, increase the competitiveness of services, and contribute to economic diversification. The analysis of innovative processes in the sphere of services is carried out, the characteristic is given and features of innovative processes in sphere of tourist and hotel services are allocated. So, in these sectors, as effective innovations, the authors propose virtual tourism and crowdfunding which are aimed at improving the quality of the services provided, that is, to increase the comfort of the client, the tourist, and also to optimize costs in the activities of the enterprise. In a limited budget, it is important for developing tourism enterprises in Russia to adapt to new technologies, to implement cloud systems and to use various Internet platforms. Technological innovation in hospitality is aimed at improving the quality of the services provided, that is, to increase the comfort of the client, the tourist, and also to optimize costs in the activities of the enterprise. All this allows achieving improvement of the organization's performance, increase competitiveness and attractiveness in the eyes of potential customers.