Target audiences as a subject of pedagogical technologies
The article deals with the speciﬁcs of the texts of tourist topics in the translation aspect. The subject is the translation transformations and peculiarities of their application at the grammatical, lexical, stylistic and syntactic levels, in the translation of tourist texts. The objective of this study is to identify the speciﬁcs of translation of texts on tourism topics. This goal is realized by solving the following tasks: to determine the principal language transformations; determine the effectiveness/inefﬁciency of a particular method of translation; highlight the speciﬁcs of the bilingual guide translation as one of the types of tourist-oriented texts. During fulﬁlling the formulated tasks there were done collecting, comparing, generalizing and analyzing the necessary material on the theme of the research. When doing the work there were used analytical and comparative methods, the methods of the contextual analysis and component analysis, logic and theoretic method. In this work, the speciﬁ city of language transformations in translation was revealed, as well as the main methods used in translation studies when working with tourist texts. In this work key features of behavior of domestic tourists, and presents ways of online development of the tourism industry. It is established how the study of user content affects the promotion of services and territory