EVALUATION OF THE PROCESS OF PRICING WITH THE USE OF THE SELECTION OF THE PRICING STRATEGY OF THE FIRM AND DISCOUNTS
In the article the authors consider the pricing process at different firms, where price strategies and discounts are used to attract potential buyers and maximize profits. The authors evaluate the most common types of pricing strategies and discounts, trying them on the analyzed companies. As a methodological basis for the study, federal-wide general scientific methods have emerged, as the collection of important economic categories analysis, the year the logical approach is essential to the assessment of the economic year of phenomena, the comparison factors of the studied indicators. The authors of the article evaluate the existing price strategies, which are sufficient number, respectively, for firms to not get confused with the choice, they need a specific study of them. Different types of price strategies allow in market situations to choose the most optimal option, which is necessary in specific conditions. In turn, the seller gives discounts, promotes sales, which, inherently, has an impact on the amount of revenue and creates an attractiveness of the company, firm or other object, that is why the formation of discounts is not only the main element of price policy, but also the method used for creation of financial policy of the organization.