ASSESSMENT OF SOCIO-ECONOMIC POTENTIAL OF HIGHER PROFESSIONAL EDUCATION INSTITUTIONS AS A FACTOR OF THE ASSESSMENT OF ITS COMPETITIVENESS
This article discusses the issue of increased competition in the educational services market and the importance of the competitive advantage of higher professional education institutions to increase their socio-economic potential, and ensure their competitiveness in the market. The concept of the competitiveness of a university is defined, a methodology for calculating competitiveness based on the proposed indicators and criteria for the competitiveness of a university is proposed.