MEDIA TEXT AT A NEW STAGE OF TECHNOLOGICAL EVOLUTION OF THE MASS MEDIA SYSTEM: FEATURES AND DEVELOPMENT TRENDS
As the main goal of the study, the author identified a comprehensive study of the influence of the technological evolution of the mass media on the modification of journalistic text content, which in the framework of modern scientific discourse is perceived mainly as a "media text". The change in the way text is presented in traditional and new media, which, in particular, include online publications, as well as electronic interpersonal communication services based on mobile platforms with wide functionality, is caused by the ongoing digitalization of all aspects of society. Information technologies are currently actively involved in the production of new forms of mass communications (mainly existing in the Internet space), which are gradually being incorporated into the global media system as independent elements. Thus, interactive multimedia media operating on mobile platforms, combined through Internet technologies into a single hypertextual information space, obviously presuppose a special format of contact with a mass audience, within which the marketing (advertising) component acts as a strategic guideline. The article presents the author's vision of the transformations that the media text is undergoing at the present stage as a universal format of journalistic information message; characterizes the trends in changing the concept of media text; summarizes (based on the study of special scientific literature) the significance of this phenomenon in the context of the global development of the world media industry.