ORGANIZATIONAL ASPECTS OF MONITORING THE QUALITY OF EDUCATIONAL ACTIVITIES OF THE UNIVERSITY FOR THE PURPOSES OF IMPROVING THE RATING
The educational activities of universities in Russia today are in a state of significant separation from the labor market due to their own isolation and lack of proper interaction with parties interested in education. On the other hand, in the conditions of competition for applicants, universities demonstrate their capabilities, summarized in a rating indicator, which remains the main factor that has a significant impact on the choice of applicants. Modern conditions dictate their requirements for educational activities, and these requirements are based on qualitative criteria, thanks to which education will become an open tool for interaction with interested parties, which will increase the university rating ratings. In the framework of this study, we used the data of the RAEX rating agency for three universities of educational institutions of Tatarstan: K(P)FU, KNITU, KNITU-KAI, which have the status of a university of federal significance and national research. The analysis showed that a university can have a high rating among other universities according to one or more criteria. 44 % of applicants make a choice based on the ranking of the university. The paper considers the methodology of ranking universities from the standpoint of qualitative criteria, which is especially important for national research universities, in which educational activities are integrated with ongoing research. The paper shows that in terms of providing quality criteria, the activities of the university can be represented by a system of educational management processes, including strategic and operational management of the main processes, financial management processes focused on the efficient use of financial resources from educational activities, quality management processes related with activities to monitor and diagnose the quality criteria of the main processes. The paper proposes a hypothetical model of the organization of educational activity and indicators of its implementation in stages oriented towards qualitative criteria. The proposed model according to the optimistic scenario of the organization of educational activities focused on quality will achieve the following results: increase graduate employment rates during the first half after graduation by 80 %, increase the stable retention of young professionals and their career growth, reduce complaints from employers on the quality of education graduates to their complete absence, increase the number of applications from employers for employment of graduates by an average of 10 %, by ysit university rating to TOP -10 the best Russian universities.