ANALYSIS OF COMPETITIVENESS OF TRADING BUSINESSES IN SARATOV
The article argues that successful business operation is impossible without taking into account competitors that are all linked into one economic chain. Competitive activity makes it possible to identify the strongest busi-nesses that are able to satisfy the demands of consumers among numerous other businesses. Knowing about their competitors, their strengths and weaknesses business entities are able to develop successful strategies for their operations. At present, retail sector increasingly relies on chains. Toughening competition between those chains necessitates deeper business analysis that is now a major condition for their survival in the market system.