THE ATTRACTIVENESS OF AN EDUCATIONAL INSTITUTION IN THE CONTEXT OF DIGITALIZATION
In a market economy, it is necessary to increase and maintain the attractiveness of educational organizations, using the potential and tools of" digitalization", including. For the effective application of the methods, it is necessary to identify the advantages and disadvantages of this process. Also, using the potential of, for example, graduates, the university can influence the creation of its positive image and form prestige in the region. The university also acquires the following competitive advantages: the possibility of employing students, mentoring, scholarship programs, grant support for teachers, the development of educational standards, targeted funding for research and much more.