STREAMING MARKETING INTERACTION AS A BASIS FOR SUSTAINABILITY OF OPERATING ACTIVITIES IN DEALING OF MODERN ENTERPRISES OF SPHERE OF PUBLIC CATERING
The scientific article is devoted approbation of the author's approach are revealed to the understanding, identification and use of the marketing potential flows, of consumers as a systematic factor optimization format of activity of the modern enterprises of the public nutrition and growth of its efficiency. The author's conception of streaming of marketing communications is the industry marketing development aimed at increasing the sustainability of operations of the public food sector, through the mobilization of marketing reserves.