Comparative analysis of economic indicators of the largest manufacturers of smartphones Apple and Samsung
The article provides a comparative economic analysis of the largest manufacturers of smartphones Apple and Samsung. A general description of these corporations is given, their market segments and smartphone market shares are determined. A comparative analysis of the most important results of the company’s activities: revenue from sales, net profit and sales of smartphones, a net profitability of company sales. It was revealed that Apple is more profitable, although Samsung is the leader in sales in the smartphone market. Apple’s net sales margin is also higher than that of Samsung. Possible reasons for this are identified. Recommendations are offered to increase the efficiency of commercial activities for both companies and expand their sales markets.