USING MARKETING ANALYSIS TOOLS IN THE HR POLICY OF THE ORGANIZATION
The article discusses the use of marketing analysis tools in the personnel policy of the organization. As a result of their use, a comprehensive analysis of the external environment showed possible positive trends for the successful operation of the enterprise. The analysis of the internal environment revealed the strengths and weaknesses of the personnel policy of the organization, which helped to determine the direction of changes in the personnel policy. The authors of the article analyze the main elements of the personnel policy of the organization. It is indicated that it is necessary to analyze and adjust them constantly, as many indicators of the activity of the enterprise depend on the personnel policy. A separate emphasis is placed on the fact that in modern conditions, the professional activity of the head of the organization requires constant development of his/her competencies. The result of the study demonstrates that the formation of personnel policy in the organization occurs through the diagnosis and assessment of the impact on the effectiveness of the organization, based on the use of marketing analysis tools. The experience of using marketing analysis tools in the personnel policy of an organization will be useful and interesting for both students and entrepreneurs and specialists in the field of personnel policy. The research methods used in the article are analysis, synthesis, and a systematic approach.