THE ROLE OF INTANGIBLE ASSETS IN DEFINING MARKET VALUE OF INNOVATIVE ENTERPRISES
The study is devoted to the role of intangible assets in assessment of the enterprise's innovative potential. Statistic analysis is conducted to valuate intangible assets of the enterprises of Perm Krai. The results unveil the low share of intangible assets in basic capital. Such condition does not allow evaluating in full the innovative activity of a given enterprise because value of intangible assets is a significant, if not most important, indicator.