THE USE OF SOCIAL PUBLIC RELATIONS IN CELEBRATION OF THE 700TH ANNIVERSARY SINCE THE BIRTH OF THE REVEREND SERGEY OF RADONEZH
The article considers the use of means and methods of the social public relations during the celebration of the 700 <sup>th</sup> anniversary since the birth of the Reverend Sergey of Radonezh in Russia and abroad. The author focuses on the main events held in honor of the anniversary (photo exhibition, International Film Festival, Film Festival of Spiritual Movie, premiere of the oratorio), and their impact on the public.