Interorganisational Collaboration - Alliance Strategy
Business environment's uncertainty has significantly increased recently. Links between organisations become more complex. New paradigm of collaboration arises changing the very essence of traditional competition. Companies' competitiveness now depends on their capabilities to initiate long-term relationships and work together with strategic partners. Nowadays collaboration in alliances is the only way to reduce environment's uncertainty and maintain competitiveness. Alliances allow partners to utilize shared resources in joint projects and/or to achieve common goals. At the same time the organisations can remain independent in pursuing other projects or activities on their own.