THE COMMUNICATIVE TECHNOLOGIES IN THE PROCESS OF LOCAL GOVERNMENTS AND THE POPULATION INTERACTION
Currently, the processes of interaction between municipal governments with a population differ spontaneity. At the same time, it is at the local level is close enough to "touch" the interests of society and the state. It is therefore particularly important at the present stage to have a clear system for evidence-based actions to improve the quality of this interaction. The article presents a study of the role of communication technologies in the process of interaction of local authorities with a population are determined by their features (obedience to a single purpose - to improve the quality of life of the population; the need for delegation of authority to the population municipal authorities to implement the functions of government; the social responsibility of the authorities to the people for their decisions). Describes the mechanism of introduction of communication technologies in this process, allowing you to navigate to the socio-involved models of interaction between the authorities and the public.