"WORK BASED LEARNING" IN THE SYSTEM OF HIGHER EDUCAION; A REVIEW OF THE CONCEPTUALLYTHEORETICAL BASE
The purpose of the research is to reveal similarities and differences in the approach to the formation and realization of the marketing strategies by the Russian and foreign higher educational institutions. A scientific novelty of the work is the theoretical reason of the marketing strategies in the system of higher education; clarifications of the components of the complex of the marketing educational services and their indicators; conduction of the comparative analysis of the Russian and foreign practice of the marketing services in the higher educational institutions.