DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF TOURIST ROUTES AS A FORM OF INTERREGIONAL COOPERATION IN THE FIELD OF TOURISM
The relevance of interregional cooperation in the field of tourism is indisputable; the methods of organizing such interaction require study and reasonable choice. It is important to develop interregional cooperation at various levels, especially at the level of cooperation in the production of tourist products, goods and services. Cooperation in the tourism industry is a form of organization of permanent economic ties between independent enterprises for the production and sale of travel services and goods. In this regard, it becomes important to represent tourist complexes in the global space, which is characterized by both globalization and localization of individual territories and unique tourist complexes. The novelty of the research lies in the fact that it highlights aspects of tourism development within the framework of the digital development of the region. The article substantiates the system of interregional cooperation in the field of tourism for the regions of the Central Black Earth economic region, based on an understanding of the areas of interaction and the principles of using innovative digital technologies. Interregional tourist routes, which are highly attractive and can develop as branded interregional routes capable of generating significant flows, are considered as the subject of cooperation. The authors demonstrate the possibility of cooperation in creating a tourist product based on the digitalization of the tourism industry and form the necessary infrastructure to integrate the process of tourism development into digital tourism development programs. This aspect fully reflects the requirements for the development of tourism not only on the basis of intangible cultural and historical resources, but also increases interest in the region as a whole. The article reveals aspects of organizational, technical and information support for the development of the tourism industry.