THE ELECTRONIC GOTHIC: MEDIA ARCHITECTURE IN THE SPACE OF MODERN MEGAPOLIS
The electronic gothic is a term proposed by P. Verillo for the designation of modern media architecture. In the article media architecture means architectural works that are created and operated using modern information and communication technologies, mainly such as video, computer and multimedia technologies, the Internet. The impact of media objects on the emotional and cognitive perception of people is comparable to the impact that medieval Gothic cathedrals produce. This approach helps in exploring the features of media architecture, which is increasingly being introduced into the existing urban environment and is actually becoming the everyday routine of modern megalopolises. The purpose of the article is the study of the artistic component of media objects and those tools that are used in their design. Such means are light, color, tectonicity, fluidity, variability, illusory. These artistic means return architecture from rational-functional art to its artistic foundations. The author also examines the creation of artistic images which are created through media facades.