The use of strategic planning in the healthcare system
Strategic planning is considered in the article as one of the main elements in the management system, the use of which is fundamental in ensuring the effectiveness of any economic system, which determines the special attention to its adaptation and application in the health management system. The factors that contribute to the effective use both in the management system of the medical institution and the management of the development of health care in the region are shown in the re-search. The presence of the regulatory framework regulating the issues of strategic planning in Russia, as well as the existing methodological developments and experience in the application of strategic planning in health care are factors for achieving this purpose. Strategic planning tools allow medical organizations to see the strengths and weaknesses of their activities, followed by the development and implementation of strategies aimed at rapid and effective achievement of purposes and objectives. The method of SWOT-analysis is the most widely used among the methods of strategic planning. This method is used by various medical organizations to improve their performance in the market. A group of researchers found that the achievement of the purposes set by clinics promotes the involvement of professional top managers, the formation of intra-company quality standards. The improvement of the strategic planning system contributes to the development of health care in the field of improving the availability and quality of medical care provided to the population.