SCIENTIFIC AND TECHNICAL AD COPY IN COMMUNICATIVE-PRAGMATIC ASPECT
This article discusses the strategies and tactics of speech influence, used in scientific and technical advertising text, which has only become the object of attention of linguists. With the help of linguopragmatic techniques implemented in the framework of communicative-pragmatic approach, the regularities of interaction of linguistic personalities and the use of language tools that provide a pragmatic orientation of the texts of this sphere of communication are revealed