LINGUOCULTUROLOGY AS A PRODUCT OF INTERRELATION OF LANGUAGE AND CULTURE
The article considers a new scientific direction of linguistics - linguoculturology from the perspective of the relationship of language and culture in the development of society. Language is considered one of the most important categories of culture, because through the language person's worldview is formed and expressed. Language does not just reflect the human world and its culture. The most important function of language is that it preserves culture and passes it from generation to generation, and thereby prevents the disappearance of the ethnic culture in whole. That is why language plays such a significant, and even decisive role in the formation of personality, national character, people and nation. The author examines the modern aspects of the problem of “language and culture”, based on the works of some Russian scientists as Vorkachev S. G., Maslova V. A., Maksimovskikh A. G., and others and also determines the possibility of linguoculturology to function as an independent section of linguistics.