CONSUMER RESEARCH OF THE RUSSIAN MARKET OF HEALTHY FOOD
The article presents the results of the analysis of the Russian market of healthy food, including information about the Russian market of healthy food and trends in its development, according to a survey of Russian citizens to identify their views on issues of healthy eating. The low capacity of the Russian market of healthy food while maintaining the trend of its increase is revealed in the article. This is supported by the willingness of consumers to adhere to proper nutrition, but subject to affordable prices for the goods of the market.