LABOR POTENTIAL OF THE YAMALO-NENETS AUTONOMOUS OKRUG AND ITS ROLE IN THE FORMATION OF THE FUTURE IMAGE OF THE REGION
The relevance of considering the role of the labor potential of the Yamalo-Nenets Autonomous Okrug in the formation of its future image raises for many objective reasons: in strategic perspective, the increasing role of YNAO in the economy and national security of Russia generates the quantitative and qualitative need for employment potential; the transition to new digital technologies and creation of intelligent industrial platforms, the development of non-resource industries and other region transformation in the conditions of realization of labor potential change the requirements to its quality, content, and characteristics. The purpose of the research is to determine the role of labor potential in the formation of the future image of the oil and gas region by evaluating the quantitative and qualitative indicators and identifying the strategic prospects. The study showed that the process of formation and development of labor potential of the region undergoes changes and takes new meanings in the context of the dominant role of labor resources in the formation of the future image of oil and gas region, which is the basis both for the generation of the discussion and the development of scientific methods of analysis and evaluation of the strategic role of labor potential in the formation of the future image of the region. The paper represents the results of empirical study fixing the factors that limit the implementation of large-scale projects strategically important for the YNAO. According to the analysis of the empirical data, the author identified that the most important factors limiting the implementation of projects are the low efficiency, firstly, in the formation and realization of labor potential of the region and, secondly, in the forecasting of the future quantitative and qualitative need for human resources. The obtained data indicate the necessity to find effective measures for the formation and development of the region’s labor potential, which would be positively extrapolated into the future.