Transformation of the Relationship Between Grocery Retail Chains and Their Suppliers in the New Economic Context
The present-day economic situation affected by the pandemic are causing certain changes in the relationships between grocery retailers and producers. The article studies transformation of these relationships, including agreements and conflicts, in the context of a new trading formats and the emergence of a new grocery market infrastructure. The authors state that the key problem of relationships between the two parties is unreasonable extra requirements that retail chains commonly expect suppliers to meet. The hypothesis based on the analysis of the up-to-date sources of information assumes that the conflicts are usually caused by pricing, logistics and marketing barriers set by retail chains in the process of signing deals. Basing on the results of a statistic and factor analysis and on the empirical quantity and quality data, the authors study the opportunity of applying a new strategy of interaction between grocery retailers and producers.