ВИКОРИСТАННЯ МАРКЕТИНГОВИХ ІНСТРУМЕНТІВ АКТИВІЗАЦІЇ ІНВЕСТИЦІЙНИХ ТА ІННОВАЦІЙНИХ ПРОЦЕСІВ НА ПІДПРИЄМСТВАХ
The Use of Marketing Tools Enhancing Investment and Innovation at Enterprises Meshkov A.V., Mentel A.Yu. The paper analyzes the level of investment and innovation activity of enterprises in Ukraine. It defines a set of marketing tools used in implementing the investment project. The ways of investment marketing analysis are studied. On the basis of the marketing principles that contribute to innovation it is proposed to introduce a set of measures ensuring the maximization of the innovative enterprise’ effectiveness.