Tourist Potential of Urban Sociocultural Space
The article considers urban tourism as a sociocultural phenomenon. The researcher’s attention is focused on identifying peculiarities of cities social-spatial planning, which are elements of their tourist attractiveness. It is shown that branding strategies can help to attract investments and tourist flows required for urban development. By the example of the small town Baikonur, the author examines specific features of sociocultural space that influence tourist activity and the city image.