An approach to measuring the marketing attractiveness of regions
The article is devoted to the development of the approach to measure the marketing attractiveness of the region, based on a system of indicators of socio-economic development. An explanation is given for each block of indicators. And those reporting indicators that are measurable are highlighted; and what is measurable can be further managed and made available. This system of measurements has been tested on the example of the regions of Kyrgyzstan. And the rating assessment of the regions according to the level of marketing attractiveness is given.