MARKETING ANALYSIS OF THE COST OF COUNTERFEIT MEDICINES IN THE PHARMACEUTICAL MARKET OF RUSSIA
The presence of counterfeit pharmaceutical products is one of the threats to the development of the pharmaceutical market in Russia. The reasons for the introduction of drugs of inadequate quality (substandard, falsified and counterfeit) are the high cost of original drugs, the imperfection of the legislative framework, high tariffs for the release of drugs to the market and others.