THE CONCEPT OF STRATEGIC PLANNING OF THE ACTIVITIES OF IT ENTERPRISES FOR THE PRODUCTION AND IMPLEMENTATION OF CLOUD SOFTWARE PRODUCTS
The paper proposes the author's concept of strategic planning of the activities of it enterprises for the production and implementation of cloud software products (CSP). The concept is based on the coordination of the economic interests of the interconnected chain of cloud digitalization enterprises, consisting in the adoption of such tariff plans that provide equal profitability to the enterprises of the chain. Plans for the activities of the enterprises in the chain are based on the coordination of economic interests and should include agreed planned tariffs, proposed nomenclature of CSP, quantitative indicators of demand for CSP, planned roadmaps for entering the market and volumes of work. Theoretical and methodological issues of planning in accordance with the proposed concept are considered.