LIMITS AND PARADOXES OF INTUITIVE DECISIONS
Research aims interdisciplinary nature, written at the interface of management and psychological. In the study dealt with the problem adoption intuitive decisions. Reveals concept content of the intuition in the works of psychologists and economists. Synthesizes practical experience domestic and foreign research. Author provides the generalized profile of mechanism adoption intuitive decisions, focuses on the psychological characteristics of the technology irrational decisions. Compared success of intuitive and efficient decisions. Analyzed risks preventing effective application the intuitive in decisions. Described the paradoxically of intuitive components.