TARGET FACTOR OF MASTERING ACTIVITY AND DEVELOPMENT OF THE PERSONALITY
The approach to the solution of actual problems of incentives of individual to creative activity on the base of modern theories of activity is considered. Personally signicant purpose of activity as the main conditions of mastering activities on the creative level is considered. Author proves the fact that awareness of any purpose as signicant provides a transition from passive human perception of the material to the intense productive work. This thesis is conrmed by the example of educational-cognitive activity of students, when the conict between real and ego ideal provides the attention of the student to the creative level of implementation of activities