MODERN DIRECTIONS OF PERFECTION OF THE IMAGE IN ORGANIZATIONS
THE INTERNAL IMAGE IS NO LESS IMPORTANT THAN THE EXTERNAL ONE, BECAUSE IT BRINGS TOGETHER THE TEAM, GIVES CONFIDENCE IN THE FUTURE TO EACH INDIVIDUAL EMPLOYEE, THEREBY STIMULATING HIM TO A GREATER DEGREE OF SELF-IDENTIFICATION WITH THE COMPANY, MORE ACTIVE WORK AND THE RETURN TO THE COMMON CAUSE, THE DESIRE TO IMPROVE THEIR OWN SKILLS, WHICH IN TURN HAS A POSITIVE IMPACT ON THE APPEARANCE OF THE COMPANY, POSITIONING IT AS A STABLE, PROFESSIONAL ORGANIZATION AND A RELIABLE EMPLOYER.