SYNERGY MARKETING AS A TOOL IMPLEMENTATION OF THE NEW SYSTEM OF SERVICE OF LINEAR OPERATORS IN THE MODERNIZED STRUCTURE OF AL-LIANCES OF LARGEST MARINE CONTAINER COMPANIES-CARRIERS
The analysis of the main trends in the development of global container transportations is presented, the characteristics of the services system of the largest linear operators in the modernized structure of alliances of sea container shipping companies are presented, and a toolfor synergetic marketing to solve the problems of optimizing their business.