INFLUENCE OF BEHAVIORIZM AND NEUROECONOMICS ON NEOCLASSICAL RESEARCH PROGRAM
Recently interdisciplinary approaches in psychology, neurobiology and economics have become popular. A great number of economic and psychological models emerge, which question rationality axiom, constituting a basis for neoclassical research program. This paper reviews possible influence of such models on neoclassical school. Ways of accounting for new psychological effects without changing the hard core are discussed.