EFFECTIVE DEVELOPMENT OF THE TOURIST AND RECREATIONAL COMPLEX OF THE CBD IN THE CONTEXT OF DIGITALIZATION
The implementation of the government's task of digitalization of the economy in all its spheres is the most important factor in increasing its competitiveness on a global scale. The special role of the tourism sector is confirmed only recently by the decree signed by the President of the Government of the Russian Federation on the priority development of tourism business, especially small, regional until 2030. This article attempts to understand and study the possibilities of the Kabardino-Balkar Republic in this field, offers a certain tool to optimize the activities of tourist enterprises, taking into account regional characteristics and their significant social significance, considers a Single Multifunctional Information and Analytical Center (EPIAC), which will provide information to interested parties about the opportunities and facilities of the tourist and recreational complex of the CBD. Information in tourism is of paramount importance because the effective promotion of a tourism product requires appropriate information support and support. Without information about the conditions created for tourists in the destination, about the proposed tourist product, its interesting sides, it is impossible to attract tourists to the region, to sell the existing product. To date, the real promotion, advertising any product and product, provides only the Internet space with many of its mobile applications. Therefore, the model of information support of tourism in the region is proposed, the presence of which will contribute to the formation of a positive image of the Republic, will serve as a factor of growing interest in visiting the CBD for both domestic and inbound tourism.