INTERNER PROMOTION TOURIST DESTINATION: PROBLEMS AND SOLUTIONS
Subject/Topic. Today in Russia the modern approach to the promotion of tourist resources and territories is at the initial stages of its development. This article discusses the main problems of Internet promotion and lists possible ways to solve them. Objective. The aim of the research is to analyze the Russian and European practice of Internet promotion of tourist destinations. Methodology. The methodological basis of the study was scientific methods based on the requirements of a comprehensive analysis in the field of promotion of tourist destinations. Structural changes in this area were investigated using the system-structural method. Trends in the development of tourist facilities in the regions were identified using economic and statistical methods of research. Conclusions and Relevance. The study found that today in Russia the modern approach to the promotion of tourist resources and territories is at the initial stages of its development. This paper discusses the main problems of Internet promotion and lists possible ways to solve them.