Conceptual basis for the formation of competitive strategies of sports and fitness organizations
The article deals with the specificity of the strategic goals of the sports and health organizations, sectoral features of this market segment as part of the service sector and formulated the features of the development of competitive strategies of sports and health organizations, on the basis of the General principles of strategic management. The paper shows that the competitive development strategy of a sports and fitness organization is a management plan aimed at strengthening its position, meeting customer needs and achieving goals. Competitive strategies are an important and integral part of modern market relations, including in the field of physical education and sports. Firms or enterprises build their competitive strategies based on their market positions, i.e. whether they are market leaders, aspirants for leadership, followers or inhabitants of a niche. They analyze their competitors and evaluate their capabilities, and only then choose a suitable competitive strategy for themselves. The formation of a competitive strategy by a sports and fitness organization is a particularly important area of sports management in competitive economic conditions.