Digitalization of Sales as an Element of Development Effectiveness
The purpose of this article is to study the development of wholesaling in the modern market space. Wholesaling tends to develop, as the industry is attracting more and more investments from year to year, both private and public, this sphere involves a huge number of firms around the world that are trying to increase their profits, enter new markets, diversify their services or goods. All this can increase the already high competition in the market. To achieve the goal, the following tasks were set and solved. First, the fundamentals and advantages of wholesale e-commerce are described, the decision-making process is disclosed, and a brief analysis of online trading in Russia is conducted. As a result, the advantages of the e-commerce system are revealed; it provides real-time data and analytics about products and customers.