ANALYSIS OF EXTERNAL ENVIRONMENT, FACTORS OF FORMING OF COMPETITIVENESS AND STRATEGIC DEVELOPMENT OF A COMMERCIAL BANK
The article is devoted to carrying out problems to commercial banks of the analysis of external environment of the functioning. Results of this analysis must be taken into account in case of determination of a circle of concerned parties, their requirements and expectations in a scope of the quality management system. Also, when forming a network of the processes providing goal achievement of the organization when forming competitiveness and strategic development. In the article the purposes of commercial bank are analyzed, the influencing factors and conditions of interaction of bank with concerned parties are determined. The assessment of a provision of commercial bank in external environment is given and scopes of quality management system are established