Russian social advertising in the space of politological and sociological analysis
The article contains an analysis of Russian politological and sociological reviews aimed at better understanding the role of social advertising in modern society. Different approaches to the concept of social advertising are discussed. The author comments on the growing interest in the very phenomenon of social advertising from the standpoint of politological analysis. Ways of further investigation into the role of social advertisements as part of governmental policy are shown. A link between social advertisements regarded as an instrument of the state policy and the development of soft power and smart power technologies is established.