ANALYSIS OF THE COMPETITIVENESS OF REGIONAL FINANCIAL AND CREDIT INSTITUTIONS AND EVALUATION OF THE EFFECTIVENESS OF ITS MARKETING ACTIVITIES
The article presents the main processes of marketing management of the regional branch of JSC «Agricultural Bank». Strategic marketing activity of JSC «Russian agricultural Bank» is analyzed, comparative estimation of the main competitors of Bank is made. Key performance indicators of JSC «Russian agricultural Bank» in the field of marketing are defined. SWOT and «4P» competitiveness analysis of JSC «Russian agricultural Bank» was carried out