Development of Сommunication Strategy for the Restaurant Brand BeefZavod in the Context of the COVID-19 Pandemic
The restaurant industry is an important socio-economic sector that makes an enormous contribution to the global economy. However, this sector is vulnerable and sensitive to natural hazards such as the COVID-19 pandemic. Modern conditions for the development of a market economy and public catering with its competition, as well as the unstable economic situation and crises in the country and the world create conditions in which the presence of a communication strategy is a prerequisite. Today, the world is grappling with how to respond to COVID-19, with both national chains and independent restaurants quickly strategizing to find new ways to serve their guests. The purpose of this article is to reflect the difference between pre-crisis and post-crisis communication strategies.