DEVELOPMENT OF STATE SUPPORT FOR ENTREPRENEURSHIP BASED ON DIGITAL TRANSFORMATION
The author proposed a phased scenario for the introduction of a digital platform by government bodies to support entrepreneurship in a given market or market segment. The main technological directions of digital transformation in the public sector are also formulated, which can be successfully used in the public administration system to support entrepreneurship. The conditions for the introduction of digital platforms are determined, while it is justified that the economic efficiency in the implementation of digital platforms in order to support entrepreneurial activity will depend not only on IT support (the quality of digital products), but also on the organizational support of interaction. It was established that the main condition will be the openness of digital interaction, that is, the possibility of using business units and the procedure for using the digital platform in terms of costs, as well as creating a network effect, which leads to the most efficient use of state support by business entities.