ON THE DEVELOPMENT OF THE PHARMACEUTICAL MARKET
The article is devoted to the study of different management options, the competitiveness of enterprises in the Russian pharmaceutical companies, analysis of the domestic pharmaceutical market, study the concepts of competition, competitiveness and the competitive advantages, as well as a review of the leading pharmaceutical companies in order to identify competitive advantages of these companies and determine the specific methods of competitiveness management. We investigated the activities of firms of different sizes, the starting positions, achievements, to confirm that a wide range of firms on the market involves a variety of methods of competitiveness management.