Conceptual framework for modelling the process of effective management of economic and environmental safety during the crisis
In modern conditions, the processes of functioning and development of economic systems of any level - national, regional, or the level of the main link of the economy - depend on heterogeneous environmental factors. One such factor is the environment. More generally, this refers to a set of environmental factors (pollution of various components of the environment, use of natural resources, reproduction of natural resource potential, etc.), which, on the one hand, in the form of space or raw materials provide economic development and its advantages, and, on the other hand, cause dangerous situations that are both anthropogenic and natural at core and are accompanied by environmental and social losses associated with them. The above indicates the need to improve environmental safety management. In the context of market relations development, in a pandemic, in turn, environmental safety requires a marketing approach, the main idea of which, as is known, is to focus on the consumers, their needs, demands, and interests. The specifics of focusing on environmental safety priorities is that consumers (individuals, population, state, organizations) need a safe natural environment, the absence of threats to life, health, and welfare posed by the environmental situation, both currently and in perspective. Thus, at present, solution of the problem of environmental safety in economic systems requires not only improvements conventional for environmental management, in particular, concerning administrative and economic levers and tools, but also the introduction of new mechanisms that work on the principles of marketing concepts.