Entrepreneurial behaviour adaptation to changes caused by the coronavirus pandemic
The article is devoted to the study of strategies for adapting the entrepreneurs’ behaviour to changing business conditions caused by restrictions in connection with the COVID-19 coronavirus pandemic. To establish the theoretical basis of the study, the author analyzed the prevalence of research on entrepreneurial behaviour in the context of a pandemic with the method of bibliometric analysis of publications in the Russian scientific electronic library. The increase in interest in this issue by scientists of various scientific fields is proved; and the insufficient volume of researches devoted to the study of the entrepreneurs’ behaviour is revealed. Further, the author identified approaches to changing behaviour from the position of the value-semantic component, acceptance of the inevitable. To determine the degree of the restrictive measures influence caused by the coronavirus pandemic, the author analyzed the impact of the pandemic on business development. Based on a sociological study of a group of research companies, the main types of entrepreneurs’ behaviour and their dependence on the business value perception are identified.