RETAIL IN UKRAINE: MULTICHANNEL FORMAT AND ADDITIONAL SERVICES
The paper examines the current state of retail in Ukraine. Special attention is paid to the market of home appliances and customer electronics in Ukraine. The structure of the market and key indicators of its development are analysed. Major participants of the market of home appliances and customer electronics are defined. The main market trends are: internet trade, in-store credit and multichannel format. In-store consumer credit generates significant sales volumes to the retail and financial institutions, which are situated on the territory of the retailer. Retail format is dramatically changing. Internet stores generate from 10 to 15 % of sales in the market of home appliances and customer electronics. Big retail traders are developing their own internet-stores and consider traditional online retail to be a «serious» competitor. The author's vision of the market structure is represented. The market of home appliances and customer electronics is still developing. Services, which are offered to customers by large network retailers and online stores, require special attention in the future.