EVALUATION OF THE MARKET ENVIRONMENT OF BEAUTY SALONS IN DZERZHINSKY DISTRICT OF PERM
The article is devoted to the analysis of the competitive environment of beauty salons in the Dzerzhinsky district of Perm. The article presents the results of calculating the market capacity of beauty salons, through a comparative analysis of pricing policy and content analysis of salons, the competitive advantages and disadvantages of the beauty salon «Golden Rose» are considered, the results of a survey of consumers of this service are described and recommendations for attracting customers are proposed.