ONLINE MARKETING: CHALLENGES AND OPPORTUNITIES
Internet marketing, also called Internet marketing, involves the use of interactive virtual spaces to promote and sell products and services. In fact, new synchronous Internet communication technologies have contributed to the restructuring of major sectors of the economy, including marketing. Cost effective, flexible and fast, and with unparalleled global reach, internet marketing has brought incredible success to a variety of businesses. However, this effective new method also has its own particular drawbacks, such as lack of personal contact, security and privacy, etc., which should be considered. Thus, this study focuses on the impact of interactive spaces created over the Internet on marketing practice. The work begins by defining internet marketing and reviewing the history of online marketing use. Then light will be shed on the various types of internet marketing. Marketing opportunities arise from the introduction of this new virtual space, which is the next focus point. Research continues with issues such as security, privacy, etc., which have arisen in marketing as a result of the introduction of virtual spaces. Considering the solutions to the challenges we face, we draw conclusions.