READINESS OF STAFF TO PERCEPTION AND INTRODUCTION OF MODERN TECHNOLOGY AND TECHNOLOGIES IN AGRICULTURAL PRODUCTION
Technical progress and modernization of agricultural production lead to fluctuations in the level of demand and supply in the labor market and provoke a number of social and economic problems: rising unemployment, underemployment, chronic shortages or redundancy of certain professions, aging of staff, low wages, leading to high the turnover of personnel in agriculture, the reduction of labor competitiveness and the growth of social tension in society. In the conditions of increasing use of innovative technologies in agricultural production, qualified personnel become more and more popular every year, as well as receiving permanent additional education. However, the ongoing positive changes in mechanization and automation of production do not significantly affect the social and economic development of the rural population, which leads to staff turnover and aging of the workforce. In this regard, the purpose of the publication is to study the changes in the gender and quantity composition of workers in agricultural enterprises, assess the socio-economic conditions of rural development. The analysis of the state and trends of the personnel potential, the impact of the changes in technical and technological support on the deepening of its professional and qualification of the division of labor, which should ultimately be taken into account in the development of conceptual provisions for the forecasting of labor resources. Based on the results of the analysis, the causes of the identified problems were identified and measures for their solution were proposed.