FACTOR ANALYSIS OF REPUTATION MANAGEMENT OF MEDICAL ORGANIZATIONS OF ALMATY
The purpose of this article is to investigate the factors aﬀecting the reputation of a medical organization in Almaty.The research methodology includes the construction of econometric models using primary and secondary variables. For research was used the database of healthcare organizations in Almaty and 6 organizations providing medical services were selected. Polyclinics of both state and private ownership were selected for the research. Various hypotheses were tested based on the collected data.Originality / value of the research. Hypothesis testing results were very interesting. Firstly, the patient does not really need a doctor’s formal qualiﬁcation certiﬁcate. Secondly, the gender structure of the attached population is statistically not signiﬁcant, but the presence of foreign patients and oralmans. Thirdly, the qualiﬁcations of doctors and the frequency of visits to the clinic for medical services were not signiﬁcant.Findings. According to the results of the data analysis, it can be noted that some factors do not aﬀect the reputation of the clinic and did not show a suﬃciently clear picture.In this regard, it is necessary to study other inﬂuencing factors and conduct additional research using qualitative methods.