REGIONAL FEATURES OF TERRITORIAL MARKETING OF OIL AND GAS REGIONS IN THE CONTEXT OF THE DEVELOPMENT OF DIGITALIZATION OF THE STATE
Since the increase in the volume of innovative products sold is most affected by the costs of purchasing machinery, equipment and software, it is advisable for enterprises to continue investing in this area of innovative development. This will make it possible to update the professional knowledge and skills of the staff, modernize the production process, increase its innovativeness, and, consequently, the competitiveness of the products that are produced. At the same time, despite the fact that the company purchases ready-made technological solutions without spending time and resources on their development, it faces the need to make significant expenditures on the development of the technologies involved. Such expenses are related to the purchase of intellectual property rights, training of personnel for the introduction, use and maintenance of external technological innovations, adaptation of business processes of the enterprise to new technologies. Therefore, enterprises need sufficient financial resources to properly master the acquired technologies before the internal operating conditions. In case of lack of funds, they will not be able to fully use the global technology bank and, as a result, will be trapped in low-productive production processes.