ASSESSING COMPETITIVE BEHAVIOR OF TRADE ORGANIZATIONS IN THE REGIONS OF THE RUSSIAN FEDERATION
The relevance of the topic is due to the fact that the sphere of trade is one of the most common types of economic activity in Russia. The potential and level of the socio-economic development of the region is determined by the turnover of wholesale and retail trade organizations. Therefore, the analysis of competitive behavior makes it possible to identify the effectiveness of activities in the regional market, the duration of the business presence and its strategic prospects. The dynamism of the industry has a significant impact on competitive behavior of trade organizations, contributing to the organization of systemic management of competitive advantages. The problem is that acute forms of competition in trade can have negative consequences associated with the low quality of goods sold, with losses, unfair actions towards consumers and with false information. Managing competitive behavior on a scientific basis will contribute to a lasting effect for trade organizations in the regional market and the formation of strategic relationships with customers. The purpose of the article is to develop a model for managing the competitive advantages of trade organizations in the regional market. Such methods were used as statistical analysis, expert-analytical method, modeling of socio-economic processes based on the features of regional trade markets. As a result of the study, theoretical approaches to the concept of competitive advantages are considered, directions for analyzing competitive behavior and its features for organizations of regional trade markets are defined. The author characterizes indicators of wholesale and retail trade in the federal districts of the country, makes reasonable conclusions about the factors influencing the dynamics of regional markets. A model of managing competitive behavior of trade organizations is formed, the following main groups of indicators for monitoring its efficiency are identified: financial and economic, market and network.