ON CONCEPTUAL MODEL OF FORMING OF STRATEGY OF MARKET EXPANSION OF ORGANIZATION ON PROJECT MANAGEMENT BASIS
The article outlines the conceptual model used for development and implementation of territorial expansion strategy based on project management methodology. It also describes fundamental differences in the system of project management for developed and promising territories of the organization. The authors suggest a methodological approach to the assessment of attractiveness related to the territorial market developed by the organization. The approach is based on integral assessment of opportunities: market growth, product (services) profitability and return on assets, investment attractiveness of the territory, social and image factors, potential level of instability of the external environment on the developed territory.