ASSESSMENT OF BUSINESS COMPETITIVENESS IN THE SPHERE OF TRAVEL AND TOURISM OF SUBREGIONAL SYSTEMS
The article deals with the competitiveness of business in the field of travel and tourism in the countries of the Asia-Pacific region. The factors constraining the development of the tourism industry are considered and a comparative assessment of the level of competitiveness of activities in the tourism sector of subregional systems is made. To determine the dynamics of competitiveness, data on the competitiveness of countries belonging to the Greater Mekong Subregion by 14 parameters and a rating scale were used. In terms of the T&T Competitiveness Index of 4.8 points, China is in the lead. Thailand and Vietnam have had a high level of competitiveness of the tourism industry in recent years. Tourism development in the Asia-Pacific region is hampered by a number of political, natural and criminal factors. It is scientifically proven that the competitiveness of T&T is increasing, especially in Asia-Pacific countries such as China, Thailand and Vietnam. The development of the tourism industry is an important motivator for the economic growth of territories and countries, and has a positive effect on attracting investment.