ANTHROPOMORPHOUS MASKS IN THE HORROR-CINEMA AS A SIMULATION OF EXISTENTIAL MEANINGS
The article analyzes the most typical images of evil in the American horror-cinema. On the basis of primary typologies horror-masks, the following groups were identified: teriomorphic, anthropomorphic, tehnomorphic, mithоmorphic, ekzomorphic mask and masks of “absence”. But only anthropomorphic masks emphasize the urgent existential and socio-cultural contradictions of modern Western civilization. Anthropomorphous masks at cinema compensate passivity of the everyman and motivate him to game models of an inculturation. Among the most typical artistic images can be called a clown and puppet masks, and also the whole nomenclature of masks that symbolize death and the dead body. This artistic technique allows to establish new types of interpretation of cultural symbols of life and death, as well as determine the direction of evolution is not only art, but also mass culture as a whole.