ANALYSIS OF THE MAIN AREAS OF INNOVATIVE TECHNOLOGIES INTRODUCTION IN THE FINANCIAL SPHERE
The article deals the main definitions of the financial technology market as a separate dynamically developing industry, reveals the elements of the financial technology market ecosystem, shows the classification of its structures, considers the main directions of development of financial technologies in the context of key subsystems. On the basis of this, the main prospects and problems of the emergence, functioning of the development of financial technology market markets startups in the Russian economy were analyzed.