Higher Educational Institutions as Entities in the Market of Educational Services
The paper concentrates on the need for a scientific elaboration of the issues associated with the study and analysis of the forming and functioning factors of the market of educational services, enabling to figure out the interaction features of the market of educational services and the labor market with the development of market relations of the modern Ukrainian society. The characteristic features of the market entities of the educational services are outlined; furthermore the special role of a student and an audience is specified. The qualities of the educational services are given, i.e. intangible, inherent in entities, nonpermanent in order of merit.