Developing a business plan for the introduction of paid medical services
Business plan medical services as one of the areas to diversify revenues of medical facilities is considered in the article. The object of the research is the «Fatej central district hospital». The aim of the research is to assess the perspec-tives of paid medical services implementation. Among the methods of research were used: analysis of the dynamics and structure of revenues and costs of the medical facility; SWOT-matrix systematic results on the impact of STEP-factors; implemented forecasting model of revenues of paid medical services providing on the basis of regression analysis. The strengths of medical facility that will contribute the efficient introduction of paid medical services in a highly competitive market were identified in the research - availability of qualified staff, modern equipment, convenient location. The quality of paid medical services offers therapeutic massage, essence and feature of which is studied in the framework of the three-component analysis. As part of the process of business planning is considered 4 components: organization, production, marketing, financial plans. There have been presented the technology of service, necessary resources, ways to promote services and financial characteristics in components of business-plan. The validity of the implementation to the list of paid services provided by institutions therapeutic massage is determined by the profitability of this service at the level of 19,45%. The service is time-consuming, and the share of fixed costs is not high, so break-even is achieved in the provision of 35.1% of the total planned volume of services provided. The service itself does not require a major investment, so with this level of income, the payback period is less than a year.