INNOVATIVE BANKING PRODUCTS AND THEIR CREATION TECHNOLOGIES IN RUSSIA
The article discusses concepts such as a banking product, innovations and methods of their implementation. The purpose of this article is to study issues related to the modernization and implementation of innovative banking products in credit institutions. The object of the research is innovative products as tools for the development of credit institutions. The main method of writing an article is the analysis and collection of data from regulatory and legal literature, special and educational economic literature, scientific papers and articles by domestic scientists dedicated to the specifics of the implementation of innovative banking products, mechanisms and marketing. As a result of the study, the main directions of development of the banking sector were identified as a result of the introduction and modernization of new products and services, as well as the experience of domestic banks was studied. The relevance of this article is due to the high competition among Russian banks in pursuit of "their client". Against the backdrop of competition, there is an increased demand for new technologies, services and banking products. Global trends in innovation are characterized by interesting novelties and strive to build long-term relationships with customers. Therefore, in order to expand the product range and make their services more accessible and easy to use, commercial banks should expand the range of technological capabilities.