DIGITAL TRENDS, NEW ETHICS AND EFFECTIVENESS OF CLASSICAL TOOLS
On April 22, 2022 the IX International Scientific and Practical Conference «Strategic Communications in Business and Politics» was held within the walls of the Institute «School of Journalism and Mass Communications» at St. Petersburg State University. The Conference was held within the framework of International scientific forum «Media in the Modem World. The 61st St. Petersburg Readings». The article presents the key trends and theses, formulated after the plenary session of the conference.