ASSESSMENT OF THE AND LEVEL OF SATISFACTION OF CONSUMERS OF MEDICAL DENTAL SERVICES
The article presents specific features of measuring the level of patient satisfaction with provided medical services and evaluating their quality characteristics. To assess the quality of provided dental services, was used the SERVQUAL method, which allows us to understand the gap between the consumer's expected results and perception in real time. The results of the analysis showed that such parameters as the professionalism of doctors and image parameters negatively affect the quality of service. Analysis of the level of satisfaction showed that this indicator is lower than recommended, mainly due to the low effectiveness of treatment. In general, the research is aimed at developing strategic decisions on the quality of provided services.