DEVELOPMENT OF AN ADAPTIVE SYSTEM FOR ORGANIZING PAYMENT ACCEPTANCE IN AN ENERGY SALES COMPANY
The article is aimed at considering the problems of developing an adaptive system for organizing payment acceptance in an energy sales company in the context of modern challenges and changing environmental factors. To solve these tasks, the conditions and factors that determine the need to develop an adaptive system of an energy sales company for organizing payment acceptance are studied. When organizing the business process for accepting payments, energy sales companies need to take into account the conditions and factors that set a long-term trend in this area: changes in legislation, the strength of market competition and trends in the infrastructure of the payment acceptance market, the ongoing coronavirus pandemic, and the ongoing change in the technological structure. Management decision-making should be based on the principles of economic feasibility and efficiency in conjunction with compliance with legal requirements. Energy sales companies need to use the conditions and factors highlighted in the study to increase their competitive advantages in the field of payment acceptance maintain and develop their market position, which can only be achieved by implementing an adaptation policy in this area. In order to improve the economic efficiency of the organization of the business process of accepting payments, energy sales companies need to plan indicators of the payment acceptance system, implement measures to implement them (achieve target values), analyze the results achieved and reflect them, which will ensure timely and informed management decisions.