The choice of target contamination marketing programs depending on the structure of the housing market
Author's concept of engagement marketing research techniques kontaminantnogo repair and construction companies (n = 280, p <0, 05) was dictated by the study identified the following structure of consumer preferences in the housing market: a) the need for 21.8% of the population of Russian cities for maintenance (without alterations) of typical urban high-rise apartment buildings built in the last 10-15 years, b) tested 22. 7% of the population these recreational areas for improved maintenance (including the remake of the old loggia adjacent bathrooms, kitchens close, dark hallways), typical of small-sized five-storey buildings construction of60-70s of the twentieth century, and c) the demand for 17.9% of the population of the new construction of 1-2-3-and 4-room apartments in tenement houses erected, including and cottage-type.