CARTOGRAPHIC APPROACH TO RESEARCH OF DESTRUCTIVE CONTENT DISTRIBUTION PROCESSES IN A VK.COM SINGLE TOPIC COMMUNITIES
In this paper, an approach was proposed to study the dynamics of destructive content distribution with using the visual method of representing the social network virtual space of and the processes involved in the creating and distributing destructive content in the form of maps similar to geographical maps. The approach is an iterative implementation of the following actions: preparation of initial data, development of the interactive map of social network communities space, calculation of metrics, visualization of the destructive content distribution process, interactive analysis of the resulting maps. The approach is demonstrated by the example of analysis of the destructive content distribution in vk.com communities, interconnected by a common theme and the presence of common participants. Implementation of the approach was carried out using the developed software, including collection, storage and visualization data subsystems. As part of the approach implementation, an indicator is proposed for calculating the risk (associated with possible negative consequences from the spread of destructive content) based on the size of the area of user activity, which was determined and measured using the proposed cartographic approach