MODELING OF SOCIAL AND CULTURAL WORLD OF PERSONALITY IN THE EDUCATIONAL SPACE OF AUNIVERSITY
The relevance of the research is determined by the need to address the fundamental values, among which the visual arts are considered as the spiritual potential of the multinational Russian culture. The inclusion of visual cultural codes of peoples and ethnic groups living in the Rostov region in the socio-cultural world of the individual, will determine the vector of the new cultural policy in the field of higher education, aimed at mitigating ethnic tensions. Social stereotypes, transformed in the process of creative activity, filled with cultural values, form social scenarios for the construction of civil society among young people. The proposed form of interaction between youth and society on the basis of cultural archetypes is aimed at resolving ethnic contradictions that impede the implementation of intercultural interactions of a multinational region. As a result of research the regularities revealing conditions of preservation of national identity, patriotism, morals and spirituality of youth are revealed. The conditions for the formation of value orientations of young people in the form of a semiotic system in which cultural archetypes are considered in the form of universal structures presented as the basis of the cultural code of interethnic relations are determined. As a result, theoretical-methodological, creative, educational activities in the University, identifies opportunities for state and public control over the historical memory of the society reveals the moral potential of the younger generation, which leads to the unity of peoples and ethnoses of the region on deep semiotic and axiological level.