Аналіз категоріального апарату, що визначає конкурентоспроможність туристичних послуг
In article it is justified that framing of an optimum policy of control of competitiveness in the market of tourist services requires a research and systematization of the categorical device connected to competitiveness taking into account features of formation of the market of tourist services, composition of participants and factors of the competition. Different approaches of the modern scientists concerning the matter are provided. On the basis of the studied material components of the analysis of competitiveness in the market of tourist services, namely tourist service, a tourist product, a tourist cluster, a tourist destination are offered. In the context of competitiveness in the market of tourist services it is necessary to separate competitiveness of tourist services which are components of a tourist product, competitiveness of a tourist product as set of tourist services, competitiveness of the enterprises which are taking part in creation of a tourist product, competitiveness of branch (type of activity). It is possible to continue this row of subjects, having added it: a tourist cluster from the point of view of interdependent activities of the enterprises and organizations which are engaged in development, production, advance and sale of a competitive tourist product, and also the activities adjacent to the industry of tourism and recreational services (now for domestic tourism the task of formation of clusters for the purpose of increase in competitiveness of the territories became the most urgent); the tourist region (destination) from the point of view of development of activities of the enterprises of tourism in it integrated in group. In the course of the research came to a conclusion that the overall level of competitiveness is influenced by tourist product as a complex of tourist services and its competitiveness it is necessary to consider in the context of increase in competitiveness of a tourist cluster as complex of vendors of tourist services and tourist destination from the point of view of maintenance and gain of the line item in the market through sharing of resources.