MODELING OF FLOWS OF ADVERTISING IN THE MEDIA PLANNING OF ADVERTISING COMPANIES
Considered dynamic flow characteristics of advertising in advertising Kamp-research insti-tutes. Presents a micromodel of the dynamic process of the advertising campaign. The approach to the classification of structures advertising campaigns. The presented model of optimization of struc-tures of their process depending on the target settings of advertising. Identified con-conflict situation in optimizing the dynamic process of the advertising campaign.