PROSPECTS OF DEVELOPMENT OF THE MARKET OF EXITTING TOURISM IN NIZHNY NOVGOROD
The article contains a study of the state of the outbound tourism market in Nizhny Novgorod. The first stage of the study was a content analysis of tourist firms. The authors analyzed the types of tourism offered by 40 leading companies of the Nizhny Novgorod market, and revealed the most popular ones: beach, sightseeing. The price range of offers on the market is determined, the duration of trips is determined. The article presents the results of a survey of Nizhny Novgorod residents and their preferences in outbound tourism. Clarified the factors of choice of the tourist product: the cost of travel, its safety, the location of accommodation facilities. The most preferred sources of information. The deciding factors on holiday with most respondents were - living conditions and safety, food, entertainment, rehabilitation. The frequency of purchase of tourist services has been established. The results of the study proved that the tourist market does not have a high level of customer commitment, since most of the customers will buy a ticket where a better offer will be offered.