DEVELOPMENT STRATEGY OF THE REGIONAL MARKET OF VIDEO GAMES BASED ON NEURAL NETWORK "MAP COHОNЕNA"
The article analyzes the dynamics of the Russian segment of the video game, it is noted that it has an annual growth of 25–30?%. Despite the findings, many aspects of forecasting of the global videogame market require further study. In this regard, it is important to develop a strategy for the development of a regional market of video games with the help of neural networks. The neural network «Kohonen map» that performs the task of visualization and clustering, as a method of projecting the multidimensional space into a space of lower dimension, allows you to get the most complete visualization of the action selected factors. The article presents a neural network «Kohonen Map» in the digital transformation of the business to visualize the effect on market factors such as the name of the game, the market share for the iPhon and iPad, the annual growth of the market.