MODELING THE FINANCIAL CONDITION AND ITS ROLE IN THE MANAGEMENT OF A COMMUNICATIONS ENTERPRISE
This article discusses the problems of modeling financial condition, financial modeling technology, types and scope of financial modeling in the context of managing a communications enterprise. The emphasis is made on the characteristics of business processes for communications enterprises. Specificity and specific numerical values of characteristics depend on the specifics of the organization, maintenance or development of the enterprise itself. The goals are defined, which represent a strategic and tactical financial model for any enterprise and communications enterprise. It is shown that the strategic, tactical and complex financial models of any enterprise or communications enterprise in the aggregate represent its general financial model. As a result, it was determined that financial modeling itself is not enough for competent management of an enterprise and, in particular, a communications enterprise. To draw up a financial model of a communications enterprise, an employee must have sufficient experience working for a similar enterprise as an entrepreneur or economist, or who has appropriate experience. Management can be effective only if the correct financial modeling is implemented in conjunction with good employee motivation and competent implementation of logistics and marketing activities.