ON SOME TYPES OF LEXICAL CHANGES IN THE LANGUAGE OF MASS MEDIA
This article is devoted to the consideration of changes in the lexicon of the media under the influence of objective and subjective factors. The author aims to describe the following types of changes in the lexical composition of the language of the media: 1) activation and reorientation of vocabulary; 2) reconciliation; 3) Westernization of the Russian language; 4) weakening of linguistic norms.