THE FUTURE OF THE RUSSIAN HOSPITALITY INDUSTRY IN THE "ECONOMY OF IMPRESSIONS"
Under the influence of the consequences of the COVID-19 pandemic and the geopolitical crisis of 2022, the hospitality industry and tourism in Russia, as well as around the world, are changing their ideology and technological processes while the consumer-oriented marketing concept remains unchanged. The problem is that the hospitality industry, which includes many customer-oriented industries, is one of the most affected in 2020-2021. Due to the global uncertainty, the prospects and timing of its recovery to the pre-pandemic level cannot be predicted by most experts. At the same time, the business processes currently observed, indicating positive dynamics, allow us to speak about the effectiveness of public and private efforts undertaken to meet the social needs of post-teen society in recreation, new experiences and travel. The article examines the changes taking place in the Russian hospitality and tourism sector, analyzes trends and innovations that need to be implemented at the present time, and also makes a number of assumptions about the prospects for the development of the industry and the industry in the near and medium term.