INDIVIDUAL INVESTMENT ACCOUNT AS A TOOL FOR INCREASING THE INVESTMENT ACTIVITY OF THE POPULATION
An individual investment account is the newest financial instrument on the Russian stock market. Its introduction in 2015 on the Russian stock market is connected with the desire of the state to popularize long-term investments of the population in the stock market. The article is devoted to the analysis of the development of individual investment accounts in the Russian market: from the first individual investment accounts to proposals for the introduction of type III individual investment accounts. The effectiveness of individual investment accounts directly depends on the main participants in the stock market - brokers, dealers, investors and issuers. At the current stage, it is important to note the role of brokers and management companies in the development of an individual investment account. An individual investment account is a young tool in the Russian securities market, so the relevance of the study is extremely high. The number of individual investment accounts is growing every year, however, to date, only a small part of the population has taken advantage of it. The relevance of the research topic is supported not only by the novelty of the tool, but also by the increasing number of individual investment accounts. Thus, in March 2022, the number of opened individual investment accounts reached 5.4 million. However, in general, the share of clients choosing individual investment accounts as an investment method decreased in 2021 both in brokerage and in trust management. A significant part of individual investment accounts on brokerage services are empty (trial). Investment rules do not prohibit this, however, there are investors who receive a tax deduction by investing in the short term. Therefore, there is a need to improve legislation regarding individual investment accounts and increase the financial literacy of the population in terms of investment.