DIGITAL TRENDS OF CULTURE: CULTURAL PRACTICE TRANSFORMATION EXPERIENCE
Major tendencies of innovative development of modern institutions of cultureare considered in the article in terms of digital economics, global economicand technological trends. Special attention is paid to such tendencies as digitaland smart technologies in museums, expositional complexes as well as to the emergence of new formats of interaction with visitors. The concept of the digital approach, realized in all variety of cultural practices, is also disclosed. It is emphasized that the penetration of information technologies into the activities of cultural institutions is universal. A new experience of realization of human activity is realized, which became possible thanks to the introduction of digital and communication technologies. Particular attention is drawn to the need to use a holistic and systematic approach to digital communication, aimed at updating cultural experience, educating the prepared viewer and listener.