MODELING THE LIMIT BUSINESS MAXIMIZE REVENUE STRUCTURE OF RETAIL TRADE
A systematic analysis of the theory of sets and mathematical logic, theory of optimization and decision making. The effectiveness of economic entities is determined by the level of economic benefit, which covers and is associated with costs for determining the amount of profit. A significant criterion, which determines the overall result of the activities of the retail business structure is net income. Given the importance of the study of economic categories, taking into account industry-specific business services EU processes, definitions and understanding of the causal relationship between endogenous and exogenous variables sectoral economic entities of the consumer market, developed a linear model of maximizing the income limit. Using the linear model proposed financial managers can plan, predict and control the limit of the maximum gross income required to cover costs and a positive financial result of business activities of the structures of the consumer market.