Company business model: subject matter, role in management and analysis methods
A new concept of management - the subject matter of a business model is examined in the article. Interest in business model appeared in the middle of 1990s in the research groups. Significant parts of the first works were about business models of the companies engaging in electronic commerce. Later the term of the business model began to be used for analysis of the activity of the companies of various branches.Highly emphasized in entrepreneurial practice, business models have received limited attention from researchers. No consensus exists regarding the definition and components of business models. The authors synthesized and identified two main directions that consider business model as the instrument of management and the method of business conduct. In addition to that business model definitions are specified. Existing methods of formation and analysis of business models as the integrative framework for development of the business model, the business model canvas, matrix of systematic characteristics of the business model, conceptual scheme of the business model and their features are also generalized and considered in the article. The role of a business model in management and its functions are defined and the main components of business model are provided in the article.