ОПТОВІ РИНКИ СІЛЬСЬКОГОСПОДАРСЬКОЇ ПРОДУКЦІЇ: СТРАТЕГІЯ ПОБУДОВИ І ФУНКЦІОНУВАННЯ
Strategically approach to design and functioning of the wholesale market of the agricultural produce are considered in the article. Oblasts are grouped into 8 regions, accordingly to their resource potential, population; geographical location and city are identified for wholesale markets. Regional capacity is calculated taking into account yearly norms of consumption, population, and own households production. There is a significant difference in market capacity in terms of own households production of meat, milk, fruits in Donetsk and Eastern region, milk and meat - Prydniprovsky and South regions, while Podilsky and Polissky regions are self-sufficient in milk and fruits. It is emphasized, that the most appropriate form for financing is to investment by private investors for capital investments and contribution by national / local authorities who will allocate land, finance engineering networks off site and provide fast track for getting all necessary permissions. It is recommended to involve the technical aid projects which could finance FS and design documentation development. The marketing strategy based on integration of the wholesale operations and logistics, clients’ management and awareness / information campaign by using modern method of active marketing.