Revisiting the issue of strategizing of the Russian regions' export marketing activities
<b>Subject</b> This article examines the Russian and foreign approaches to the development of export-focused strategies of regions. <br></br> <b>Objectives</b> The article aims to identify problems of formation of export-focused strategies of Russian constituent entities. <br></br> <b>Methods</b> For the study, I used a content analysis and a comparative analysis. <br></br> <b>Results</b> The article shows the problems of export business and proposes to group the instruments of its development at the regional level by type of internationalization (external, internal, and electronic). It also proposes concrete solutions for the application of international strategic management tools when developing strategies of the region's export activities, considering the Pskov Oblast as a case study. <br></br> <b>Conclusions</b> Multi-pronged export strategies of the Russian Federation constituent entities will ensure a long-term sustainable effect, namely strengthening the region's competitiveness in the world market by adapting its internal and external environment to internationalization requirements.