Spatial models of consumer behavior applied for the assessment of market services distribution
A review of spatial models of consumer behavior used for the assessment of the location of commercial facilities showed two principal groups, i.e. deterministic and stochastic ones. Main types of models of these groups are described, as well as their operation modes, advantages and disadvantages. Recommendations on their use are suggested. The accuracy of the Tyssen model (from the deterministic group) and the Haff model (from the stochastic group) is evaluated. The models were tested for the Ekaterinburg town with the trading centers as commercial objects. The models were evaluated using the data on the population of each building, street and road network and the speed regime, annual mean number of customers per 1 day.