COMPREHENSIVE MANAGEMENT OF INNOVATIVE DEVELOPMENT BASED ON AN INTEGRATED MODEL OF INTELLECTUAL CAPITAL
<br> The article puts forward a position according to which the achievement of effective innovation management is ensured by the balanced development of human, social, reputational and digital capital, leading to the formation of innovative capital. The relevance of the study is due to the global challenge of our time, which consists in the fact that an effective strategy for managing innovation and developing innovative capital is the basis for the formation of competitive advantages of national economies and firms. <br>The aim of the research is to develop an integrated model of intellectual capital, which forms an up-to-date idea of its structure and clarifies the relationship between its components. The developed integrated model of intellectual capital substantiates the need to implement the integrated management of social, reputational, digital and innovative capital for the purpose of innovative development in modern conditions. The article reveals the mutual influence of human, social, reputational and innovative capital, as well as the formation of network human capital on this basis. <br>As the main methodological principles and methods for studying innovative capital and other types of intangible capital as endogenous factors in managing innovative development, it is proposed to use the concepts of intellectual, social and reputational capital, the concepts of digital transformation and the principles of creating a creative environment. The integration of the methods of scientific knowledge used in these theories makes it possible to develop the concept of innovative capital. The subject of the study is the organizational and economic relations that arise in the process of interaction of social, reputational and digital human capital as components of network human capital, leading to the development of innovative capital. <br>The novelty of the research lies in the developed model of connections between intellectual, human, social, reputational, digital capital and innovation capital. The authors substantiate the position according to which the traditional structure of intellectual capital hides the direct impact of human capital on other components of intellectual capital. As a basic element of intellectual capital, human capital not only plays an important role in the development and creation of new ideas and knowledge; it also promotes the development of social capital and the exchange of knowledge and ideas. <br>The main conclusions of the work include: organizations with more developed human capital, participating in social networks and led by innovative leaders, adapt faster to the challenges of the innovative environment; invest in the formation of new skills and competencies of employees, which generates opportunities for the creation and implementation of large-scale innovations, the accelerated promotion of which is facilitated by the use of new network and digital technologies for the innovative development of the economy. The developed integrated model of intellectual capital is aimed at forming an actual representation of its structure and clarifies the relationship between its components. <br>The results obtained are of great importance for practical management in the context of managing the innovative development of an organization.