CONCEPTUAL METAPHOR AS A TECHNIQUE OF SPEECH WRITING IN THE PRIMARY POLITICAL DISCOURSE (BY THE EXAMPLE OF POLITICAL DISCOURSE OF THE USA PRESIDENT BARACK OBAMA AND NOMINEE FOR PRESIDENT ALBERT GORE)
The article examines the problem of using conceptual metaphor as a technique of speech writing. Materials for the research are taken from the speeches of the President of the USA Barack Obama and nominee for President Albert Gore. On the basis of the analyzed data the author made a chart of frequency representativeness of a conceptual metaphor in the primary political discourse of American politicians. The research concludes on the possibility for using conceptual metaphor as a technique of speech writing in the process of creating texts of a primary political discourse.