ANALYSIS OF THE STRUCTURE OF THE TV ADVERTISING MARKET AND THE COMPETITIVENESS OF THE ADVERTISING MEDIA CORPORATIONS
Among the most important problems offurther development of Russian advertising media corporations is the problem of increasing the efficiency of management. Moreover, these questions will soon acquire a new sharpness, and successful answers will depend on the competitiveness and the very existence of many of the advertising media corporations. The need to address these problems with further elaboration of approaches to increase of competitiveness of Russian advertising media companies in terms of Russia's transition to digital broadcasting has determined the choice of the subject of this article.