ADMINISTRATION OF ENTERPRISE COMPETITIVENESS IN SPHERE OF FINANCIAL-BANKING SERVICES IN CONDITIONS OF THE CRISIS
In this article there is a consideration of the problem in administration of enterprise competitiveness in financial-banking services sphere in conditions of the crisis on join-stock company “Alpha-bank” which was taken as example. The article adduces SWOT-analysis, which shows main strong and week sides of the company, its opportunities and threats.As a result, we get some possible perspective directions of running for join-stock company “Alpha-bank”.