Regional names of commemorative objects of Chelyabinsk region as part of heroic paradigm
The study of regional names of commemorative objects on the material of Chelyabinsk monuments and plaques helps to understand the evolution of commemorative names and their role in creating regional image which is considered relevant in the period of search for new values and rethinking the old ones as well as preserving historical memory. It is argued that commemorative names are formed as a result of glorification. Commemorative names are viewed as heroic ideologemes. The integral approach is used to view the language and conceptual meanings of heroic ideologemes and the language forms that realize them. The language and cultural analysis is applied to define universal characteristics and unique regional peculiarities of commemorative names representation. It is established that commemorative names include axiological constituent, they are contextually conditioned, they possess evaluativeness, dynamism of semantic, can be universal and nationally and culturally specific. The names of monuments are either concrete or general while the names of commemorative plaques are mainly represented by personal heroic ideologemes. Generalizing commemorative names can realize verbally expressed professional, special, temporal and even age parameters. Personal commemorative names are represented mainly by the names of heroes-participants of various wars, famous citizens of the region and by the names of outstanding people not connected with the South Ural. New regional commemorative names reflect the tendency to revive antiheroes of the past and to reduce the disproportion between the Soviet period commemorative names and new heroic personal names.