AGROMARKETING AS A FACTOR RAISING AGRICULTURAL ENTERPRISE EFFECIENCY
Agromarketing is an important link for increasing the agricultural enterprises efficiency. However not all heads of managing subjects of agrarian and industrial complex realize its need. Now deficiency of highly qualified personnel of management and marketing which leads to problems regarding strategic planning and an assessment of economic efficiency of the agricultural enterprise is observed. The technique and the analysis of agromarketing service functioning is given in this article on the example of enterprise “the Stud farm “Razliv”.