ASSOCIATIVE CHARACTERISTICS OF ANIMALS'' NAMES IN THE RUSSIAN SOCIETY
The article describes the everyday language consciousness of Russian native speakers, which is reflected in the real psychological sense of a word. The psychological meaning of a word is considered by us as part of a language / speech mechanism in the human part of the overall ensemble of mental processes and mechanisms with the inclusion of a person in the social interaction of various kinds. A free association experiment has been used as the main method for collecting linguistic material for the research. We analyzed more than 1,500 responses, which were given to 10 word-stimuli, indicating pets that are the key words for a certain linguistic culture. As representatives of a certain linguicultures students of Altai State Academy of Education n.a. V. M. Shukshin were invited. Based on the analysis of associative fields words were put into 17 models of associating words, the description of which is devoted to the main contents of the article. In conclusion, the authors present an invariant model of associative meanings of the words, related to the given group of the vocabulary, on the basis of a quantitative analysis of the experimental material.