Economic person's artificial languages and the law of requisite variety
The purpose of the paper is to examine the peculiarities of interaction between the artificial languages and the natural ones in the context of the development of culture in transition from modernity to post-modernity. It is stated that the model of economic man which was in due time created in political economy is closely connected with the concept of means ends rationality as the norm of behavior. Just the economic man is considered to be the creator of artificial languages which in turn determine to a considerable degree his own behavior. The invisible hand theory in the philosophy of language is interpreted as the modification of the concept of means ends rationality that allows maintaining the model of economic man by taking into consideration the system effects. The meaning of the law of requisite variety with regard to the expansion of the ideology of economic man and in the situation of the proliferation of artificial languages is discussed.