Market Research of Foreign Languages Schools in a Moscow Megalopolis: Trends of the Development
The article deals with several foreign language schools in Moscow in terms of their competitive advantages. The author presented their marketing analysis, as well as SWOT analysis and highlighted the main advantages and disadvantages of this market segment, namely, the market of foreign language schools. Further, the author presented various options of studying foreign languages in modern society, as well as results of the survey on “The attitude of Muscovites to the study of foreign languages.” Also, the author described the sites of foreign language schools as concerns their content and quality of content. The market of foreign language schools is considered thoroughly, from different points of view, taking into account current trends and the movement of society towards digitalisation. On the basis of the data obtained, the author presented the current position of this segment and indicated the trends of its development in the Moscow megalopolis.