Major tone and stylistic registers of media texts in the context of communicative acts overload
Media stylistic and communicative registers expose an author’s goal-setting strategies and emotional sensibilities, gaining advantage in giving more concrete comprehension of "Zeitgeist" in an individual text. The article discusses the language and style of Stanisław Lem’s popular science articles considering his ironic mode in the popular science texts of the informational abundance epoch. The conclusions are drawn about the importance of intonation structures scrutiny as markers of the evolution of media expressive forms and communicative registers.