Machine-building enterprises competitiveness as an object of strategic management
Based on theoretical studies, the article demonstrated that the machine-building enterprises competitiveness management ma-kes sense only in a competitive environment, it is the development that creates conditions for increasing its competitiveness. The author shows the factors determining the instability of the machine-building industry enterprises functioning. Complex processes of reforming the industrial economy and the development of new market economic conditions require new businesses approach to production and business activities, to the principles and methods of the competitiveness management. The current state of production and economic relations of the enterprises in Russia is characterized by a large number of contradictions. Complex processes of reforming the industrial economy and the development of new market economic conditions require businesses to approach to the production organization and to the business activities, to the principles of competitiveness and management practices in a new way. The relationship with the state industrial enterprises, the financial system, suppliers, customers and competitors has dramatically changed in the market economy. There is a need to independently solve the problems facing them. The complexity of the competitiveness management system, international cooperation and the globalization of markets require the standardization of its various aspects at the international level.In the end, the increase in the number of regulatory guidance documents, rules, terminologies and international standards greatly simplifies the construction of each enterprise management system, increases the efficiency of using natural resources, labor and capital as the main factors in ensuring the well-being and quality of life. The essence of the strategic management of enterprises competitiveness in the market conditions is in the rational use of existing competitive advantages, identifying and creating the potential benefits. and competitors has dramatically changed in the market economy. There is a need to independently solve the problems facing them.The complexity of the competitiveness management system, international cooperation and the globalization of markets require the standardization of its various aspects at the international level.In the end, the increase in the number of regulatory guidance documents, rules, terminologies and international standards greatly simplifies the construction of each enterprise management system, increases the efficiency of using natural resources, labor and capital as the main factors in ensuring the well-being and quality of life. The essence of the strategic management of enterprises competitiveness in the market conditions is in the rational use of existing competitive advantages, identifying and creating the potential benefits.