INNOVATIVE ACTIVITY IN THE SPHERE OF PHYSICAL CULTURE AND SPORTS AS AN INTEGRAL PART OF THE ELEMENT OF THE NATIONAL ECONOMY
In article it is considered - the Role of physical training and sports in the modern world, feature of innovative processes in area of physical training and sports. To determine the characteristics of innovative processes in the sphere of physical culture and sports, should emphasize that physical culture and sport are part of general culture, as well as on the fact that innovation, to a certain extent affect the culture of the society constitute the invention of new images, symbols, norms and rules of conduct, new forms of activities aimed at changing the living conditions of the people, a new type of thinking or perception of the world. Innovation in the sphere of physical culture and sports is quite important and integral part of the reporting èlementa the national economy, in which the object served as a sports organization and the scope of their activities exposed to innovative processes to meet the needs of society in health and fitness services and sports and recreation. Further development of physical culture, sport and tourism in General on the edge, especially in rural areas, need priority attention on the part of organs of local self-government of municipalities to tackle the problems of one of the principal means of organizing healthy living population, physical culture and sports.