Bloging as a line of professional activity: features and prospects
The article is devoted to an overview of blogging as a media. The conducted research suggests that in the future special attention will be paid to the personal brand, the use of which is already successful. In the study, the authors made the assumption that the interest in obtaining information through blogs will only increase in the future, which is associated with increased attention to blogs by both the authors of these blogs and their readers, as well as the business community. The article also analyzed new approaches to the old, familiar formats for transmitting information, such as an unusual interview. In addition, the authors concluded that the area under study (blogging) is growing exponentially, as both the number of blog authors and the number of daily publications on the Internet increase. When writing the work, methods were used: general scientific (analysis, synthesis, etc.), the method of traditional analysis of documents (articles in scientific journals and professional media on the topic of blogging), as well as the logical-intuitive method of information analysis.