Marketing Technologies Application in the System of State Purchase Management
The necessity of state using as a market agent some methods and tools of competitive market, leads to the problem of competitive basis in the sphere of state (municipal) enterprises while doing state purchase under new Federal law № 44-FZ «About contracting system...». State organizations marketability increasing should be provided by the same measures as concerning organizations of other patterns of ownership. In this connection, the idea of marketing access in management becomes more significant and balances system indicators in the state companies’ activity in state purchase management. Marketing technologies application while searching for the purchase object, contract price verification, supplier choosing and so on will improve quality management solutions making by contracting system employees