COGNITIVE-PRAGMATIC ASPECT OF COMMUNICATIVE SITUATION OF APOLOGY
The article deals with the communicative situation of apology, which is an important component of interpersonal nteracttion of communicators. Structural parameters of the situation are considered from the cognitive-pragmatic point of view, analysis is given to their functional characteristics and the interference of distinguished components of the situation. Based on the conducted analysis it has been found that verbal behavior of communicators in the situation of apology is determined by the set of cognitive-pragmatic factors of communication. Consideration of these factors, as well as the fulfillment of cognitive-pragmatic conditions of success can contribute to effective and conflict-free communicative interaction of interlocutors in the situation under investigation.