COMMUNICATION SPECIFICITY OF CITATION IN THE MEDIA ENVIRONMENT IN TERMS OF THE OPPOSITION SPEECH FORM - SPEECH ACTION
The work is written on the basis of an analysis of two author’s television programs. The situation often found in oral media speech when the presenter quotes someone else’s text is investigated. The quoted fragment is originally a typical compositional speech form, formed by the author with a certain communication purpose and fixed in writing. The quoter on the basis of this written speech structure forms his speech action, which has a new, relevant communication status. The new speech action corresponds to the communication situation in which the quoter finds himself and correlates with the particular coordinates of social spacetime. Forming a new speech action on the basis of the quoted written compositional speech form, the presenter actively uses nonverbal semiotic systems - intonation, facial expressions, gestures and the like. In polemical media discourse, this device is often used both to discredit individual speech actions of the opponent and to lower his social and communication status as a whole. The speech technique of this polemical device is described and analyzed on the basis of speech material of N. Mikhalkov’s program “Besogon TV” and V. Solovyov’s program “Full Contact”