ECONOMIC SUBSTANTIATION OF A NECESSITY OF CONSUMER SATISFACTION ESTIMATION OF THE SERVICES OF HIGHER SCHOOLS LIBRARIES
Qualitative level of the results of the organization activity, including noncommercial ones, can be determined in accordance with the level of satisfaction of the consumers as well. Such a noncommercial organization as a library needs financing of its economic activity for providing free services to the population. The level of its financing depends on the quantity of users visiting it, as their serving requires the corresponding quantity of resources. The basic goal of the library is to raise its popularity, and to improve its image. The library is an important tool in the improvement of educational service quality and in the struggle for applicants. Libraries in the field of marketing have to solve two important problems: to carry out the activity to attract the necessary means, and to be enough competent to spend the money according to the mission and purposes of the existence, and to consider consumers' inquiries.