TRENDS OF POTENTIAL REGIONAL CONSUMER MARKET DEVELOPMENT
The article considers some methodological issues of researching the potential of the regional consumer market, analyzes the indicators characterizing the availability and use of labor potential, infrastructure elements, commodity stocks in Novosibirsk region. Index multiplicative models of the studied indicators allowed us to obtain a quantitative assessment of the influence of factors on the consumer market potential. The development of retail trade turnover is regarded as a social and economic effect of the consumer market functioning. The author came to the conclusion that there is a lack of effective use of the regional consumer market potential and there are problems in the retail regulation system.