QUESTIONS OF DETERMINING THE CONDITIONAL PORTRAIT OF A RUSSIAN ENTREPRENEUR
Purpose: to study the issues of defining a conventional portrait of a Russian entrepreneur. Discussion: The article examines the composition and characteristics of the modern entrepreneurial community in Russia, which is necessary for the formation of an average portrait of him (an entrepreneur) and understanding the effectiveness of the support measures taken. The author analyzes the gender composition, as well as the age distribution and representation in society, including the place of residence and educational level of early and established entrepreneurs in Russia. Conclusions are drawn regarding the trends that have emerged and the need to intensify support measures. Results: characterizing the conventional portrait of a Russian entrepreneur, we can say that he is rather heterogeneous and can hardly be reduced to a single “denominator”. As part of supporting entrepreneurship, it is necessary to raise the educational level, along with awareness of the available opportunities.