INTELLECTUAL AND INNOVATIVE ORIENTATION OF ENTERPRISE AS THE BASIS OF ITS COMPETITIVENESS
The purpose of this paper is to examine the competitive advantages and competitive position of the company management aspects within which the process should be provided intellectual and innovative changes. During the study of the basic principles of management based on intellectual activity managed to get a detailed picture of the operation of the enterprise, at every level of the process is ensured by generating knowledge to provide innovative directed activity, the results of which allow you to gain a competitive advantage in the marketplace. Determined that the administrative work to ensure competitiveness based on intellectual basis and, depending on the level of control is determined by a specific set of intellectual skills that determine the level of managerial competencies.