METHODOLOGICAL ASPECTS OF STUDYING TOURISM EFFICIENCY AT THE REGIONAL LEVEL
Tourism efficiency is one of the least studied and most disputable issue of the contemporary theoretical and practical economy and management in tourism. The most complicated problem here is working out a methodology, which affects practical estimation of tourism efficiency, particularly, at the regional level. Such estimation is necessary to analyze possible ways of development of recreation and tourism sector, and to work out appropriate strategies that take into account the potential of this sector. The article describes national and foreign practices of working out methodological bases to study tourism efficiency since the 1990-s to present. The author also defines the relevant notions, namely, the target, the subject, instruments and methods of the research, the key ideas that specify the research methodology to study tourism efficiency at the regional level, and determines directions of its further development.