EVOLUTION OF DIGITAL PLATFORMS OF INNOVATIVE ACTIVITIES
With the development of informatization and digitalization, the sharing of IT infrastructure is increasingly carried out in order to intensify innovative activities. Digital platforms (DPs) are becoming a common mechanism for interaction. There are more and more small and medium-sized enterprises developing innovation platforms and using the intermediary role of these innovations in various market segments and sectors. The global digitalization of economic activity makes the requirement for the joint use of information resources and information infrastructure by market entities one of the key conditions for the development of innovative activity. The purpose of our study is to determine the factors influencing the transition of economic entities to the use of the DPs, and the formation on this basis of the evolutionary classification of the DPs. In the modern digital economy, the driving force is business entities that actively create and develop IT infrastructure and information resources. On the basis of the studied literature, the authors propose an evolutionary classification of the DPs used in the transition to the implementation of innovative activities. At the first stage of using IT in the framework of innovation activity, software and hardware-software solutions are developed on the basis of the DP. The second stage is characterized by the need to process and analyze the incoming data in order to make optimal management decisions for an economic entity. During the transition to the third stage, a full-fledged digital infrastructure of the market based on ecosystems is being formed, which makes it possible to implement innovative business models and manage innovative activities based on the results of big data processing. Thus, the expansion of the information environment is possible only with an evolutionary transition from one stage of the application of information technology to the next. This, in turn, gives business entities access to new, innovative, types of resources.