REGIONAL AGROTOURISM - A MULTIPLIER OF ECONOMIC GROWTH IN RURAL AREAS
Applied scientific research is devoted to the study of the prospects of agro-tourism development in conditions of uncertainty of the regional economy. The authors proposed a modern conceptual and categorical apparatus, which is the basis for the methodological concept of multiplicative socio-economic development of rural areas. The directions of development of the target program of support of agrarian tourism in Ivanovo region till 2030 which includes estimation of the use of budgetary funds, diagnostics of uncertainty of economic conditions and system progressive development were formulated. Since 2022 in the regulatory documents on the basics of tourism activities and the development of the agro-industry will officially appear the definition of rural tourism, which is important for the future development of regional agrotourism. The term reflects not only support of national traditions, ways of life, culture, handicrafts, historical heritage, but also familiarity with agricultural activities and participation in agricultural work. The important stimulus for the development of this direction of tourism is, among other things, the growing level of urbanization of the Ivanovo region and Russia as a whole. Ivanovo region for the past 30 years entered the twenty regions with a high level of urban population. High psychological and psychophysical load on the person due to the rapid growth of the pace of life makes it impossible to spend time in the countryside, studying the native land. Ivanovo regional agro-tourism may become a promising form of formation of non-agrarian activities and stimulate the socio-economic development of under-populated and "abandoned" territories (Verhnelandekhovsky, Ilyinsky, Pestyakovsky, Yuzhsky and other areas). It is important to note that the development of agrarian tourism activities and its functioning should involve indigenous villagers in these areas.