INNOVATUVE POTENTIAL AS A FACTOR OF INCREASE THE LEVEL OF COMPETITIVENESS OF ENTERPRISES
The article investigates the essence of the concept of innovative potential of the enterprise. The authors have proposed classification of components of the innovation potential. The article investigates directions of management, which can increase the value of the innovation potential and the effects of its use. The factors of increasing the competitiveness of the enterprise with help of the available innovative potential on specific examples.