MODERN TRENDS IN THE DEVELOPMENT OF BUSINESS COMMUNICATIONS
The purpose of the presented work is the study of modern trends in the development of business communications. The methodology of the research is the analysis of scientific literature on the given problem, as well as practical domestic experience. The main results in the article are presented in the phenomenon that during the last time the sphere of business communication has undergone serious changes. Not only new ways for building communications have appeared, but also their content itself has changed. We are talking about the formation of a special business culture in the course of these changes. Relevance of the research on the topic of modern trends in the development of business communications is due to the latest achievements of science and technology, which led to the transformation of the institute of business communications. Its scientific novelty lies in the fact that the researchers of modern trends have considered only individual issues relating to trends in the development of business communications. Practical significance of the research boils down to the possibility of determining the place in business for modern trends, their effective use in the establishment of business communications.