TOOLS FOR INCREASING COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS ON THE INTERNATIONAL ARENA
This article is devoted to the issue of expanding opportunities for increasing the competitiveness of a university on the international arena. The importance of the study can be explained by increased competition on the market of educational services among universities thanks to the annual monitoring of the effectiveness of universities. Now regional universities should have at least 0.7 percent of foreign students from the total contingent. These indicators have fundamentally changed the direction of international activity within educational organizations, stimulating the administration of universities to take an active position in recruitment of international students. Universities strive to increase their rates not only among the citizens of the native country, but also to recruit international students. The authors analyze the peculiarities of teaching international students at Russian universities, their motivation, as well as the specifics of the functioning of the preparatory department at Samara State Technical University and give recommendations for international students' recruitment process - a list of tools for recruiting students from neighboring countries and beyond. The article can be used in practice of managers and specialists of higher educational institutions, teachers, researchers, as well as by everyone who is engaged in issues of international education, export of educational services, and opportunities for increasing the competitiveness of Russian higher education institutions.