ACHIEVEMENT MOTIVATION IN MOTIVATION CONFLICTS WITH THE ACCEPTANCE OF UNITS TO THE UNIVERSITY
The article presents an analysis of the motivation for enrolling entrants to the university, in which the leading tendency of achievement motivation is highlighted. A comparative analysis of the motivation for attainment at admission to the university and its graduating by graduates of a master''s degree is conducted. Semantic mechanisms and methods for solving the motivational conflict are identified when entering the university and its graduation.