THE FORMATION OF THE EVENT CARDS AS THE TECHNOLOGY ADVANCEMENT AREAS
In the presented work the role of event marketing as a tool for promoting the territory, the analysis of the main approaches to the development of events and proposals for the dissemination of information about them. Currently great interest among marketers is the development and formation methods of attracting tourists in a particular area. This is especially true for subjects located remotely from the resort areas. One of the approaches to the promotion of regions and formation of the brand site is the use of technology event marketing (event marketing). The purpose of this article is to evaluate the possibility of the formation of the event cards in the Vladimir region, allowing to present the most complete information about upcoming events and to identify seasonal gaps in their conduct. Research methodology: clarification of the conceptual apparatus, the analysis of the use of event marketing-site analysis techniques to inform their conduct, assessment of the development of events in the Vladimir region, the formation of event-maps in Vladimir region. As a result of this research practical recommendations for promotion of territories through formation of event cards.