Foreign Cultural Policy of Japan and China in the Modern World
The paper analyses the foreign cultural policy of Japan and China. Nowadays Japan and China are competing not only in the economic but also in cultural sphere. The governments of both countries consider foreign cultural policy the most significant factor of international impact significantly determining the role of the state in the world. The foreign cultural policy of Japan and China include several aspects: spread of national language and education abroad, dissemination of public information about achievements, support of Japanese Studies and Sinology, youth, scientific and art exchanges, humanitarian aid to developing countries. Despite the similarity, the strategies of foreign cultural policy of Tokyo and Beijing differ. Chinese foreign cultural policy represents the logical continuation of domestic cultural policy and is based on the idea of culture as a key factor of spiritual, socioeconomic and political development of the country and the most important component of “joint national power”. National (mainly traditional) culture is used as a tool for preserving cultural identity in the globalized world. In contrast to China, Japan has lately focused on popularization of its contemporary mass culture abroad and maximum economic profit from selling its production.