GLOBALIZATION OF ECONOMIC PROCESSES AS AN EFFICIENCY INCREASING FACTOR FOR RUSSIAN COMPANIES
This article presents the term «globalization» from different points of view of both Russian and foreign scientists. The author considers some management and economic processes initiated and catalyzed by globalization. The processes of individualization and localization that accompany the economic and cultural globalization are touched upon in this article as well. The author emphasizes that the character, rules and role of competition change when influenced by globalization. That is why all these aspects have to be taken into account in order to work out a successful long-term development company strategy.