Problem of Anonymity on the Internet in the Context of Economic Relations
Nowadays in taking economic decisions consumers are increasingly focused on web-hosted Internet reviews on products and services purchased by other consumers, which reduces the degree of market information asymmetry. Predominant in cyberspace anonymity of the reviews has a number of positive consequences, but at the same time facilitates the stakeholders to place false information. With the consumers increasingly turning to the Internet in making a choice between the goods (services) to be purchased, the question of completeness and reliability of web information becomes more relevant. In this article we attempt to understand the problem of anonymity and distortion of information in the Internet in the context of economic development in the electronic space. We propose ways to improve the quality and reliability of the information while maintaining the positive aspects of anonymity of economic agents.