BEHAVIORS OF DOMESTIC TOURISTS IN THE INTERNET AS CONSUMERS OF TOURIST SERVICES
Subject/Topic The article deals with the peculiarities of the behavior of domestic tourists on the Internet, their influence on the formation of the tourist product and the promotion of the region as a whole. Goals/objectives. To analyze consumer behavior of domestic tourists. To determine the factors influencing the formation of the tourist product. The relevance of the chosen topic is due to the fact that the study of consumer behavior allows to influence the potential tourist by optimizing the data and creating new images on the Internet. Methodology The basis of the study was scientific methods based on the requirements of a comprehensive analysis of statistical data collected by the main search engines related to travel. Structural changes in this area were investigated using the system-structural method. Trends in the development of tourist facilities in the regions were identified using economic and statistical methods of research. Conclusions and Relevance In this work key features of behavior of domestic tourists, and presents ways of online development of the tourism industry. It is established how the study of user content affects the promotion of services and territory.