The Internationalization of the Education Market of Universities: Institutional Forms and Trends
In view of the increasing involvement of all levels of education in the current processes of integration in all spheres of social development for the development of universities in the most relevant trends and forms of internationalization of the education market of universities concerning its institutional development. The subject of research in the article is the trend towards regional educational clusters, financing university campuses abroad international standardization of educational programs, the establishment of institutional partnerships. The research methodology is based on an analysis of secondary sources of information about the market of educational services universities. The resulting research data have theoretical importance for the solution of scientific problems in the field of higher education management at different levels and practical implications - for universities interested in increasing the competitiveness of the national and international markets. The article shows that the internationalization of the educational market is the determining factor in improving the degree of independence of marketing management universities as organizations, united in the scientific and educational communities in national and international scale.