Culture of confidence of management and personnel: modern method of questioning by targeted advertising tools
The article discusses the possibility of using the new method of collecting and processing information through the use of achievements in the field of Internet marketing and the online education market. The possibilities, advantages and disadvantages of online questionnaires and targeted advertising are analyzed. The attention is focused on the factor of direct participation of the management and the interviewer on the test results. It is assumed that the new methodology will allow to collect more accurate and relevant information about the true state of affairs in labor collectives.