Impacting Digitalization on Consumer Behavior of Households in the Current Context
The article analyzes the impact of digitalization on the consumer behavior of households in modern conditions, given the factors of the global pandemic and network economy. The key problems of current processes of digitalization of society and economy in the context of their impact on consumer behavior of households are highlighted: the increased importance of both the technological and social foundations of digitalization, the development of new «growth points» within the next technological structure. A brief analysis of the results of current household pulse surveys in the United States and Russia is conducted.