The specific motivations of Internet users
Motivational components online socialization is characterized by three groups of motives: motives inherent in the real and online environment; motifs,which are difficult to meet outside the Internet space; motives inherent personality only in the Internet space. Internet space contributes to the users specific motifs that can be attributed to consumer and creative. Motifs highlight the presence and role in the Incarnation include user actions according to certain rules, which gives the communication conditions of the game and do not require personal creativity that can be attributed to their consumer motives. Motives contribution replication personal space allocated to us for creative reasons that their implementation involves the creation of new forms of interaction, a new product. These motifs are normative and deviant forms of implementation. Normative form of motive involves implementing user activity in the Internet space, does not interfere with vital user and his environment, both in the virtual and real spaces.