Competitive environment analysis of forwarding companies in container transportation sector
In this paper we have analyzed the container transportation market of Ukraine for the period 2009 to 2013. The leading company in the market is highlighted and a classification of types of these companies is given. Market analysis and classification of the main types of companies is done in order to try understand what is the key of successful activities in the market of Ukraine. The main factors, which are based on the company’s competitive advantages, are determined. These factors include the company’s resources, wide geographical distribution, effective management, business operation synergy, quality of communication within the company, complexity and stability of business structure, ability to adapt to changes in the market and much more. It is identified the strengths qualities of the national companies that allow to compete with foreign companies on the Ukrainian market. These qualities include a good knowledge of the national market, the ability to predict changes in the market and the ability adapting to them. In addition, it is determine what qualities must be inherent in these companies to be able to enter in international markets: high degree of capitalization, professionalism, business building in the framework of international standards, complexity, stability of structure and others. These data are important for understanding the directions of development of national companies in this market with a view to further entering them in the international market.