The interaction of the tourism industry stakeholders in the regions of the Siberian Federal District (by the example of Kemerovo region)
The article discusses the main directions and forms of interaction between public and private stakeholders in the tourist industry of the Kemerovo region. The role of tourism in the regional economy of Kuzbass is considered. The analysis of statistical indicators of development of the industry is carried out. Sustainable positive dynamics and prospects of tourism industry in the region are revealed. The authors substantiate the necessity of the use of stakeholder approach in the study of the mechanisms and factors affecting the dynamics of domestic and inbound tourism in the region, as building partnerships between the stakeholders is one of the main factors in the development of the tourism industry in the region. The main stakeholders of the tourism industry of the region are considered: regional and municipal authorities, business community and regional governmental organizations in the field of tourism, museums and universities in the region, and also the forms of interaction between them are analyzed. It is revealed that to date in the real model of interaction between the main stakeholders in the region - regional and local authorities and business two relatively isolated area of interaction, white and gray, have formed. Within the "white zone" partnerships are developing in the course of formation and development of the tourism-recreation cluster of Kuzbass.