DEVELOPMENT OF CATERING SERVICES
The article discusses the emergence and development of public catering services in the period from the beginning of the eleventh century to the present day. Catering is a branch of the national economy. This industry belongs to the services sector and currently not reached the stage of saturation. The development of catering services is closely connected with the history of the Russian people, its traditions and peculiarities. Catering services during the whole period of its development were a profitable business. The reason is that this area is very attractive in terms of rising the quality of life of the population and economy of the country, as well as from the point of view of the source of ongoing revenue during the existence of various institutions, organizations and competent management. The main criterion that affects the development of market power is the level of people's lives and change in the economy, its transition to a new type of economic system. Repeatedly catering experienced attempts at monopolization by the state. It was prohibited by the population for the spread of drunkenness and debauchery. Significant impact on its development has provided global trends in food service. If now we consider the prospects of development of the market of public catering services, we can see that this area is directly related to the income of persons living in the locality. Customer - the person, who is very valuable for companies who are responsible for catering services, since he is the main "feeder" and the source, giving a profit. It is important for businesses to constantly worry about attracting new customers, to prepare the program of loyalty, to provide an incentive to visit their establishment. Currently, many firms engaged in services of public catering, began to attract more investors from different areas. The catering market in the Russian Federation for the current day is a «mixture» of different formats and styles, which are designed for the most diverse target audience of consumers.