COMPETITIVENESS OF THE WINE INDUSTRY ENTERPRISES OF THE KRASNODAR REGION: FEATURES AND DEVELOPMENT PROSPECTS
In the context of the development of a market economy, the development of a competitive strategy, the formation of a sustainable competitive advantage, and the selection of a suitable form of competitive behavior are of particular importance for the effective work of enterprises. In conditions of strong competition and high rates of market change, all enterprises must both pay attention to the internal policy of the company and work out a strategy for the future, allowing them to keep pace with the rapidly changing external conditions. This article examines and analyzes the problems and prospects for the development of viticulture and winemaking in the Krasnodar Territory.