STRATEGIC ANALYSIS AND EVALUATION OF PRIORITY FORMING OF THE REGION'S RESOURCE POTENTIAL
This article presents an expert assessment of the resource potential of the tourism industry in the region. According to the results of expert assessments of the region's resourse potential (RRP) system, the importance of the region and its state are specified. Therefore, there is a growing need to identify the most important elements in the groups and the sequence of their improvement practices in order to increase the efficiency of the RRP system. The authors highlight the main ways of enhancing the process of increasing the efficiency of using the region's resource potential.