THE TECHNOLOGY OF SITUATIONAL ANALYSIS OF THE RANGE OF DRUGS USED IN IRON DEFICIENCY ANEMIA
Currently, the prevalence of iron deficiency anemia is about 80-90% of all cases of anemia. The Republic of Bashkortostan is the leader on the incidence of iron deficiency anemia in the Volga Federal district. For detection of availability of the medicinal help in iron-containing preparations the technology of the analysis of the range of iron products is offered. The method of the content analysis carried out the comparative analysis of the range of iron-containing preparations for medical application presented on the Russian and territorial markets. We studied the basic characteristics of the marketing range of iron products (number of international generic and trade names, manufacturers, a variety of dosage forms and affordability). It was found that the level of access to medical help in iron-containing preparations in the studied pharmacy organization is low (less than 25%) when compared to the Russian market by most measures.