Start-ups: how to meet the expectations of investors and not to lose in the price war
In estimating the cost of a new project taking into account future cash flows, including profit and revenue from sales of start-up's production. But many start-ups are defeated just because their pricing strategy does not correspond to market conditions. The article attempts analyze the relationship between the appreciation of start-ups attracting potential investors to the sector, and its pricing strategy that promotes rapid return on investment and improve the competitiveness of the project.