APPLICATION OF PREDICTIVE ANALYTICS AND PREDICATIVE MODELING SYSTEMS
The article considers the application of information technology methods for solving specific applied problems. The areas of application ofpredictive analytics and predictive models are formulated. The article describes the use ofpredictive models in the field of economics and finance for forecasting the income of an enterprise and its future financial condition. The application of Predictive Analytics systems is illustrated by the classic factor analysis model The DuPont System of Analysis.