FORMATION OF AN INNOVATIVE STRATERGY FOR INDUSTRIAL BUSINESS IN THE CONTEXT OF ECONOMY DIGITALIZATION
As a result ofgrowing competition in the market of industrial goods and services, the mechanism ofsustainable development of the industry is a continuous process of generating innovations. Moreover, the development of innovations is one of the first elements of the industrys competitiveness mechanism along with testing innovations and bringing them into use. The innovations which have successfully passed the stages of approbation and implementation, or the so-called “useful” innovations, present the basic complex of competitive advantages of the industry, its new vector ofdevelopment, what is a tool of operational management of the countrys (regions) innovation policywhich provides a set of specific tasks and mechanisms for the development of the system. The work pays attention to the studyof corresponding methods and tools for the formation of an innovative strategy, taking into account the starting positions of the development of society and economy, and new conditions for the development. As a general methodological base, the authors chose the principles of the system methodology and the institutional approach to analyzing the role of innovative tactics of industrial enterprises in developing an effective strategy in the context of economy digitalization. The authors analyze and substantiate the role of “useful” innovations in industrial development in the context of growing competition in the industrial goods market. The researchers offer a tool for assessing the effectiveness of industrial policy based on indicators evaluating the effectiveness of the industrial sector. The authors also analyze the calculated indicators, including with the use of the proposed graphical tool. The types of strategies for the development of a new direction of policy, i.e. neo-industrialization, are presented. Aset ofmain components influencing the level of industrial development, taking into account the barriers to neo-industrialization is added.