Realization of Positive Presentation of General Strategy when Translating American, British and Russian Foreign Policy Presidential Speeches
The article deals with the problem of simultaneous preservation of the pragmatic potential and a high degree of semantic equivalence in English and Russian translations of Russian, British and U.S. presidential foreign policy speeches. The importance of this problem in translation of the given type of discourse on the modern stage of its development is conditioned by its hybrid character, combining features of oral diplomatic and presidential discourse, and determines such peculiarities of its translation variants as their pragmatic influence orientation, social significance, sociocultural conditionality and general availability on the Internet. In modern translation practice the goal of creating pragmatically and semantically adequate translation variants of the kind of public speeches under consideration is attained on the basis of communicative realization of the concept “international cooperation”, basic for the mentioned sort of discourse, namely by means of intensifying the communicative strategy of self-presentation in order to achieve the necessary level of integration with the foreign-language audience. Due to the differing types of the metaconcept projections and rhetoric organizations of the discourse of the foreign policy speeches in the indicated lingvocultures the verbal and semantic realization of the translation macro-strategy should be actualized by means of the micro-strategies of stylistic adaptation and translation metonymy.