Conceptualization of military means in the politicians’s speech
The article is devoted to the study of the conceptualization of means used in an armed struggle in the politicians’ speech in the image-making aspect: the research subject is the actualization of the lexical and semantic field “Means used in an armed struggle” and politicians’ image roles formed through this field. The author singled out microfields “Aggressors’ means” and “Defenders’ means” within the field “Means used in an armed struggle” built on the base of the interviews of Russian, American and German leaders (V. Putin, G. Bush, A. Merkel) in 2000-2010. We revealed politicians’ image roles Patriot, Peace-lover, Defender, Caregiver, Politician appealing to unification, Politician approving legitimacy through the analysis of different language means verbalizing the field. The research done in the comparative aspect shows that V. Putin’s conceptualization of means used in an armed struggle has the highest image-making potential proved by the amount of the Russian leader’s image roles. Thus, conceptualization of means used in an armed struggle in politicians’ interviews has its specificity which actualizes through unique image roles such as Caregiver, Politician appealing to unification (by V. Putin), Politician approving legitimacy (by A. Merkel) and also influences the perception of the speaker by the audience.