RURAL TOURISM AS A TOOL FOR IMPROVING THE RURAL ECONOMY OF THE REGION
The article discusses the development of rural tourism. Attention is drawn to the forms and methods of promoting services in this sphere of tourism, which is especially important during a period of growing relevance of domestic tourism and a change in the paradigm of recreation. The authors point out that the promotion of rural tourism should be associated not only with the search for technical methods of promotion, but also with a change in the socio-cultural paradigm of perception of rural tourism as a sphere of organization of recreation and recreation. The authors attach great importance to rural tourism as a business sector capable of exerting a positive influence on the rural economy in the conditions of a general crisis in rural areas and the degradation of rural settlements. Today as never before conservation of rural space as economically active and socially sustainable is the most important task. This is especially true for the Altai Territory. The agrarian-industrial region is experiencing serious economic and social problems related both to changes in the structure of the regional economy and degradation of rural areas. One of the tools tactive for optimizing the state of rural areas in the Altai Region can be rural tourism, which is actively developing and requires high attention from both science and government agencies, the sphere of activity.