THE PROBLEM OF DIGITALIZATION OF MODERN SOCIETY
New digital technologies have had a profound impact on everyday life, social relations, management, trade, economy, as well as the production and dissemination of knowledge. As a result, a new concept of "digital society" appears - it is a technological society in which information and communication are key concepts: information has become a valuable economic asset that can be bought, stored and sold. Internet technologies allowed the creation of new forms of communication, new sources of information and new ways of its dissemination, and sociologists wanted to understand how this would affect people's lives, models, social trends, as well as larger social structures such as economics and politics. The author notes that for society as a whole and for each person in particular, there are negative consequences of universal digitalization: cybersecurity, anonymity for criminals, confidentiality, the growing social gap, data manipulation, the problem of plagiarism and others. In this regard, it is important to understand how the scale and speed of digital changes affect consumers, users, citizens and employees united in a single "digital personality", as well as how they affect social and private life, education, science, government, democracy and business. The paper concludes that in the new conditions of digitalization of modern society, it is important to take measures to manage, regulate and finance the ongoing digital restructuring. We are moving into a new technical and methodological system, which means that we must cope with the emotional and physical stresses not only of the real, but also of the virtual environment.