STAKEHOLDER APPROACH TO IDENTIFICATION AND ANALYSIS OF VALUE CREATION DRIVERS
The study presents the methodology of identification, selection and analysis of the value creation drivers. At the first stage of the study groups of key stakeholders were selected and their interests were estimated. The results of analysis helped to identify the indicators that reflect the mutual interests of the company and the stakeholders. Then, in the next step, based on the provided econometric model the most significant factors of the value creation were determined. The practical part of the research was carried for Group Cherkizovo as example.The study has allowed to generate practice-oriented methodology for the identification, selection and analysis of the creating value drivers. The proposed methodology can be applied to any companies without significant corrections.