The social and pedagogical design of the corporate culture as the necessary condition to form the innovational competences of the students of a classical university (on the example of "Universitetskaya naberezhnaya", the Chelyabinsk state university corporate newspaper)
The article is devoted to the process of innovative competencies development during student's training. It is particularly concerned with the use of a special method for innovative competencies development which is known as social and pedagogical construction of corporate culture parts in a classical HEI. The text consists the analysis of empirical materials (corporate newspaper "Universitetskaya Naberezhnaya") intended at the development of innovative competencies.