TO THE PROBLEM OF TRANSLATION DISCREPANCIES THE ENGLISH-LANGUAGE MOVIE TITLES
This paper analyzes reasons for discrepancies between the original title of a movie, an animation film or a series and its translation. All the reasons are divided into two groups: objective and subjective. The objective reasons include play of words, certain characteristics of the target language, culturally specific realias, or set expressions, or professional jargon in the titles. The subjective reasons comprise a translator’s wish to make the title more informative and/or intriguing, his/her intention to trigger certain associations or a possibility to modify the translation of similar movies. In each group the author singles out subgroups and provides examples with their analysis.