Transformation of the text being of the cultural memory
The purpose of this article is the research of one of the main forms of visualization of the cultural memory - the text, its transformation in the cultural memory. The author also reveals the influence of a way of world perception by the person on the changing of the text structure, analyzes the main lines of the modern text, opens his opportunities for preservation of the cultural memory. Relevance of a subject is emphasized by the need to use the text within the offered Internet opportunities which becomes an integral part of modern society life. The given analysis suggests a cyclical change in the life of the text as a way to reflect the content of cultural memory. The author underlines that the essential difference of modern time (due to the rapid development of the Internet) is the possibility to save the text for a longer period of time, as the text is a paraphrase of what was heard before. The author comes to the conclusion that, on the one hand, there is the constant transformation of a text being, on the other hand, the text still remains one of the most effective forms of preservation and transmission of the content of cultural memory.