SOCIALNATURE ANDLINGUISTICTOOLSOF PERSUA-SIVENESS(BASED ON ELECTORAL CAMPAIGN NEWS-LETTERS OFDIFFERENT PARTIES)
The article analyzes electoral campaign newsletters used by candidates for the 5 Moscow City Duma in order to identify means to create persuasive effect. The author examines electoral campaign newsletters of various parties under socio-pragmatic point of view to determine strategies, tactics, linguistic and extra-linguistic tools to transmit persuasive propositions.