Strategic tools for the development of creative industries in the region
Nowadays the importance of creative capital, one of the main factors of economic growth of territories, is growing. Researchers and representatives of the business environment agree on the high role of creativity as a source of competitive advantage at the micro-, meso- and macroeconomic levels. The research results related to the sustainable development of creative industries in a particular territory are discussed in different aspects: in the context of enterprises, cities, regions, internationally and with different time points. In the article the authors have defined and disclosed the content of strategic tools for the development of creative industries and creative capital on the basis of the study of regional characteristics of the subject of Russia. The authors have attempted to identify new effective tools to create conditions for the qualitative transformation of the creative environment of the region.