The Role of the Media in Shaping the Professional Preferences of Young People
It is shown that in the present conditions the media is a media industry that works to generate income, which informally determines the content of programs aimed at the mass consumer, rating and profit. It is considered how modern television, promoting a certain lifestyle and cultural matrices, forms the preferences of young people, including professional ones. To effectively solve the problem of purposeful formation of rational behavior of young people in the labor market, an integrated approach to the implementation of youth policy and, developing private-state partnership, regulation of media activities is necessary.