Sales department management: building, motivation and control
Any business entity in a competitive environment is constantly concerned about increasing sales in order to ensure the profitability of its activities and increase its efficiency. The central element of the sales management system of any economic entity is the sales department. The article studied the principles of building a sales department, identified factors influencing the construction of a sales department, formulated indicators for monitoring and analyzing the work of a sales department, as well as methods for motivating and controlling a sales department. The study revealed that an important factor in building a sales department is the human factor, and in the sales department the key link is the head of the sales department, on which the efficiency of the department, its motivation and performance will depend. It has been determined that the most effective is a functional approach to building a sales department, which includes planning and organizing sales, as well as motivating and controlling the work of the sales department.