THE ESSENCE OF REPUTATIONAL HARM FROM THE POINT OF VIEW OF PERSONALITY PSYCHOLOGY
The article considers the issue of compensation for harm caused to a legal entity. It proposes to research this issue from the perspective of certain categories of personality psychology. The essence of the institution of nonmaterial (reputational) harm is analyzed, the feasibility of its existence in the legal environment is substantiated. It is established that part of business reputation, which is located in the distorted consciousness of people, is not able to be counted in monetary terms. In summation with other nonmaterial consequences of violation of law on business reputation, which are not able to be counted in monetary terms, it constitutes the essence on nonmaterial (reputational) harm. The author comes to the conclusion that it is impossible to fully restore the situation that existed prior to the violation of the right to business reputation by way of compensation for losses.