Investment area as a tool to enhance the innovation activities of business structures
The article defines the problems in the functioning of the innovation system, both at the national and regional levels. The observed positive dynamics of innovation development of economy is largely related to the financial component of the promotion of innovation. However modern information tools increase of innovative activity of business structures require practical application. Considering high innovation potential of the Voronezh region, the objective basis of which is the number of enterprises involved in innovation and producing innovative products, number of graduate students, the number of personnel engaged in research and development, development of an electronic regional investment platform is suggested. For the economy of the region a positive effect from the investment electronic platform is the additional attraction of investments, organizational and information support of projects, consolidation of efforts of economic agents and resources of the innovation process, facilitating the implementation of regional investment policy, creating a system of assessment and implementation of innovative projects. The effective functioning of investment platform depends on the core of investment platform, acting as a link between the investment projects and investors. The main challenges facing the organizers of investment electronic platform are multi-faceted nature, namely, interaction of interested contractors, marketing, information, evaluation, control, direction adjustments is provided. Intended purpose of investment electronic platform is to create conditions for training organizations to receive investment and subsequent entering the public market, including the implementation of standards of transparency and corporate management, the establishment of legal and investment expertise of projects, provision of marketing services of companies and hightech communication systems between entrepreneurs and investors, promotion of analytical coverage, as well as support of the conclusion and execution of transactions.