ABOUT SOME MULTICRITERIA METHODS OF THE CHOICE PLANNED DECISIONS
The problem of marketing activity of firm planning consists in defini-tion of various alternatives of actions and a choice of optimum alternative, i.e. such which gives the chance to receive the best result in achievement of a goal. The modern economic market needs qualified specialists in a scope of the new methods of management which are based on the theory of decision-making with the use of mathematical modeling in the environment of infor-mation technologies. In scientific literature the theory of economic-mathematical models is rather deeply interpreted that it is impossible to tell about practice of their application. The considerable share of administrative decisions can be considered as the solution of problems of optimization. In rather large number of practical situations of decisions making when plan-ning marketing actions it is necessary to consider not one, but more criteria. Among one-criteria and multicriteria methods of a choice of planned deci-sions the greatest application is found by the last. The research objective is to interpret some methods of the multicriteria decision of the tasks in plan-ning and to show their practical application. It is possible to formulate re-search problems: 1) consideration of methods of multicriteria optimization such as, methods of a uniform optimality, fair compromise, folding of crite-ria, main criterion; 2) application of these methods to a specific multicriteria problem of scheduling of firm. Research methods are methods of multicrite-ria optimization, such as, methods of a uniform optimality, a fair compro-mise, folding of criteria, the main criterion. Conclusions are applying vari-ous methods of multicriteria optimization based on models of the theory of games to the same problem and comparing the received results, the person making the decision (PMD) does recommendations of firm scheduling.