ON INCREASING THE INVESTMENT ATTRACTIVENESS OF THE TOURISM INDUSTRY OF THE KRASNODAR TERRITORY
The article deals with the theoretical aspects of the formation of a favorable investment climate in the region in the field of tourism. The analysis of the dynamics of attracted investments and the number of tourists visiting the region is carried out. It is concluded that additional measures to support investors will not only increase investment in the region, but will also contribute to the improvement of underdeveloped areas of the tourist complex.