Persuasiveness and Means of Its Realization in English-Language Advertising
The article is concerned with the analyses of persuasiveness and its linguistic realization in American videoadvertising. Advertising has become one of the most important and inevitable aspects of contemporary society due to the rapid development of industry and marketing. It’s nothing but advertising that constructs the image of the “relevant” and “irrelevant” in society, encouraging the potential customer to purchase certain product. Therefore, it makes the linguists consider the means, by which advertising realizes its communicative intention. Authors will exemplify peculiarities of the marketing text as a phenomenon and afterwards proceed to specificity of the videoadvertising.