GLOBALIZATION AND THE PROBLEM OF UNDERSTANDING (AND RECIPROCAL MISUNDERSTANDING)
The article attempts to understand the phenomenon of cultural differentiation leading to mutual misunderstanding. It is assumed that the difference in cultural matrices is the cause of misunderstandings and contradictions between representatives of different cultures. It is concluded that globalization as a unifying factor inevitably aggravates intercultural contradictions due to the processes of ethnization that it engenders. Overcoming these contradictions is also hampered by the difficulty in transferring archetypal concepts from the language of a culture to the language of another culture.