TEXT AS AN OBLECT OF SCIENTIFIC RESEARCH
The analysis of the process of a belles-letters style text influence on a recipient is highlighted in the given article. It is associated with studying of such a sophisticated area of human activity as sense-creating. At all stages of human civilization development artistic word has contributed into the most vital society problems reflection. In the period of global crisis society is experiencing serious transformations in people's minds: real life priorities shift, moral infantility and even a complete skew of spiritual values. Ideological and thematic essence of a word of art, the author's dissonance and creative individuality promote more mature and intelligent personality capable to react adequately to any changes in society.