CORPORATE SOCIAL RESPONSIBILITY AS A FACTOR OF SOCIO-ECONOMIC DEVELOPMENT OF POULTRY ENTERPRISES
Investigated the evolutionary development of corporate social responsibility, are considered priority elements of CSR as a factor of social and economic development of the poultry and the basic advantages of integrating social responsibility activities in poultry enterprises. The principles of social responsibility and the expediency of their realization in the plane of the economic potential of poultry enterprises that impact on increasing and improving the investment attractiveness of the industry, quality improvement and certification, strengthening business reputation, creating a brand image and achievements as a result of maximizing market value business.