DETERMINING THE PLACE AND ROLE OF INTELLECTUAL ASSETS IN INCREASING THE ECONOMIC SECURITY OF SOLE PROPRIETORS
The purpose of the article is to determine the place and role of intellectual assets in improving the economic security of individual entrepreneurs. To achieve this goal, a number of methods were used, including: the method of qualitative analysis, the method of data aggregation, the method of graphical presentation of data, the method of description, the axiomatic method, the method of formulating conclusions based on causal, structural and functional analysis. The authors see the need to study the features expressed in intellectual property objects as competitive advantages of the modern market, the exclusive right to which is owned by an individual entrepreneur. In conclusion, it is concluded that the place and role of intellectual assets in improving the economic security of individual entrepreneurs lies in the competent and effective use of intellectual assets in the form of intellectual property, which can bring not only economic benefits through obtaining rights to the results of intellectual activity, but also increase the state of protection of economic resources of an individual entrepreneur through the creation of development and growth potential in the future.