CREATIVE INDUSTRIES IN FORMING THE ORGANIZATIONAL CULTURE OF THE ENTERPRISE
The proposed article examines creative industries in interdisciplinary research. Socio-pedagogical bases and methodology of the project approach in the organizational policy of the enterprise are presented. The role of creative industries in the innovation processes in Russia is becoming increasingly urgent problems. In this connection, the clarification of the basic concepts used in the concept of creative industries seem to us useful for the study of their socio-cultural potential. Although the term “creative industries” (creative industries) has been in the vocabulary of cultural economists for more than 20 years, discussions about the substantive part and the common understanding of creative industries continue to this day. The reason is that the creation of products with a high share of the creative component is characteristic of many branches of the economy and goes far beyond the cultural and art sector. It is important that a literal translation of the English term into Russian can lead to a distortion of meaning. So, the industry is any branch of the economy, and the “industry” in Russian is industrial production. Rather, it makes sense to talk about creative industries, because many of the list of those are not related to industrial production. To date, there has been no consensus among experts on the structure of creative industries and the inclusion of specific cultural sectors in this concept for the purpose of forming a cultural policy. Proceeding from this, we consider the concept of “creative industries” from the point of view of the relevance of the application for the development of design technologies, with the help of which the organizational culture is formed, and consequently the positive image of the enterprise.