Development of marketing potential as a factor increasing the competitiveness and investment attractiveness of the region
In this article the principles of operation of the mechanism of improving the system of management of development in the region; proposed organizational-economic mechanism of implementing the principles of marketing in the region's development strategy, which will ensure that a recommendation for the development of the marketing potential of the region in order to increase its attractiveness; defined a system of performance indicators Marketing center of regional development in key areas.