MOTIVATION OF COGNITIVE ACTIVITY AND NEEDS FOR SELF-REALIZATION OF STUDENTS OF ARTISTIC AND CREATIVE TRAINING DIRECTIONS
The article deals with the paradigm shift of Russian education in connection with Russia's entry into the Bologna system aimed at creating a single European educational space. As a result there was a need of transition to fundamentally new pedagogical technologies designed to increase the activity of students in the process of independent acquisition of knowledge and skills. The creative role of the teacher in the transformation of the student from the "learner" into the "self-learning" is considered. In implementing this task, the axiological approach becomes the dominant direction of pedagogical activity. Specific means of stimulating the cognitive activity of students in artistic and creative areas of training, in particular, in design education, are analyzed. Research interest is defined as an effective stimulus for self-education of the learner. A special place is given to interactive technologies in the activation of cognitive activity of students-designers, including their participation in exhibition and competitive events. The effectiveness of attracting students to independent organization of creative activities is emphasized. The importance of material and financial encouragement as an effective motivational mechanism that stimulates students' striving for success in academic and social life is not ruled out. Based on the author's pedagogical experience, a model of the relationship between the teacher and student in the context of democratic principles of communication is proposed. The conclusion is made about the effectiveness of the integrated use of all motivational tools for the education of a person with an active life position, with the worldview of the creator of his own destiny.