METHODICAL APPROACHES TO PROVIDING COMPETITIVENESS OF THE BUDGETARY MEDICAL ENTITIES AT THE EMERGING MARKET OF MEDICAL SERVICES
The authors have presented the results of research directed at the development of special methods of evaluation, of new approaches to arrangement, planning and management of the commercial activity of the budgetary medical institutions aimed at providing their competitiveness and financial stability at the medical services market. The tendencies of development of the business activity in the RF health care system; the peculiarities of the medical services market have been studied; the analysis of the legislation and the regulatory-legal basis governing the business activity in medicine has been carried out; the system of providing competitiveness in the budgetary versatile medical institution has been developed and tested; and the cumulative level of efficiency of introduction of the marketing model of business activity on the basis of system of balanced indicators has been evaluated.