STRUCTURE OF CONCEPTS UNIVERSITET/UNIVERSITY/UNIVERSIDAD CORE IN RUSSIAN, AMERICAN AND SPANISH CONCEPT SPHERES
The paper discusses the results of researching the core structure of the concepts UNIVERSITET/UNIVERSITY/UNIVERSIDAD in ethnic concept spheres of Russians, Americans, and Spanish people. The main material for work was composed of the data of a free associative experiment, which was conducted with the representatives of the above-mentioned nationalities of different ages and occupations. Having summarized the information on concept and concept sphere, the author analyzed the core content of the concepts and distinguished some common and differential features in the cognitive world pictures of the nations. In conclusion the author emphasizes, that despite certain differences on the level of representations, on the whole all the three nationalities perceive the given phenomenon in a standardized way. Among differences there is prevalence of negative reactions of the Russian respondents and the polarity of the Spanish concept, with the Spanish having enumerated both negative and positive associations.