The research of current state of medicines range in the pharmacy network in regional pharmaceutical market
The article presents the results of an expert assessment of the inventory management of medicines in the pharmacy network in the regional pharmaceutical market of Lugansk region, which give reason to believe that, in spite of the existing modern techniques, management of the product portfolio in the pharmacy network is not enough. These modern techniques like ABC-XYZ analysis, pharmacoeconomic analysis methods, category management are not generally used in the optimization of product portfolio pharmacy chain. Holds outs of medicines, poor management which entails from 10 to 35% loss of retail sales in the pharmacy network. There is rather signifi cant proportion which makes from 11% to 32% due to shortages of the imperfections of inventory management at the level of the goods purchasing. The monitoring of drug failures in the sales area of CI «MO» Pharmacy» and the pharmacy network of non-state ownership makes quite enough failures in stock-out retail sales. At the level of the pharmacy enterprise «LO» «Pharmacy» the share-outs amounted up to 14% and 11% at the level of non-state forms of pharmacy ownership consequently. Portfolio, stock-outs of medicines do not lose their relevance in the pharmacy network in the regional pharmaceutical market at the moment.