IMPROVING THE COMPETITIVENESS OF THE ENTERPRISE OF THE REAL SECTOR OF THE ECONOMY
The article presents a strategic analysis of the impact of the external environment and internal potential on the development of competitive advantages of the enterprise with the definition of directions for improving its competitiveness. In addition, its essence consists in the development of priority areas for the enterprise in the real sector of economy to increase competitiveness. It has been established that the competitiveness of an enterprise is a priority condition for the development of any economic entity, therefore, a competent qualitative and quantitative assessment, based on this active improvement of competitive advantages, will strengthen the position of the enterprise in the market.