Genesis of noonomy: humans as supreme value and main resource for development
The twentieth century is characterized by the increased role of man in the economy, which is reflected in new concepts of human capital, the creative class and the recently emerging theory of the genesis of noonomy. Their appearance initiated discussions in several areas: about the choice between the capitalization of human qualities and the humanization of the economy, about the development of human potential and its impact on economic decision-making. This article raises the question of the key principles for the development of the future society (the new industrial society of the second generation - NIS.2), the needs, motives and incentives of which are reasonable, and the activity is creative. The author proves the progressiveness of the theory of the noonomy genesis, described by S. Bodrunov, in comparison with the concept of human capital.