NUDGE SYSTEM AS A FACTOR IN THE FORMATION OF A HEALTHY LIFESTYLE
The article discusses the role of a system of measures to encourage the population to lead a healthy lifestyle by changing the context of the environment and indirectly influencing people's ideas about health. The analysis shows that the NUDGE system, which is being actively implemented in Western countries at the present stage, does not have proven effectiveness in the field of healthcare today, but it has a certain potential for application in the field of popularization of a healthy lifestyle.