INSTITUTIONALISATION OF CREATIVE ECONOMY IN THE SPHERE OF CIRCULATION AND TRADE: METHODOLOGICAL ASPECT
The main goal of this research is the study and analysis of modern economic concepts and methodological approaches in the evolution of economic theory under the conditions of the transition of the economy to the path of innovative and creative development and the possibility of their use in the sphere of circulation and trade. The study used general and specific scientific methods, as well as systems analysis and interdisciplinary synthesis methods. The place, role, significance and heuristic functions of the institutionalisation of the creative economy in the modern paradigm of economic knowledge and its tendency to integrate into mainstream economic theory were determined. It was revealed that the process of institutionalisation of the creative economy extends to all levels of economic activity - the macro, meso and micro levels - and has an impact on socio-economic transformations in the sphere of circulation and trading systems; the concepts of relevance and potentiality of a creative resource and its impact on the formation of the external and internal environment of the organisation, as well as the principles of economic activity based on an innovative and creative approach to increase the adaptability and competitiveness of economic entities are formulated. It is established that the institutionalisation of the creative economy reflects the evolutionary movement of economic theory and methodology in studying contemporary socio-economic practice: it forms new criteria in the goal-setting of the development of the economy and society; identifies potential changes in the classical understanding of rationality, ownership, exploitation, and the “homo economicus” model, the economic ideology of post-materialistic practicality. The institutionalisation of the creative economy in the sphere of circulation and trade is a manifestation of socio-economic transformations in the development of societal economic relations and reflects general trends in the evolution of the contemporary economic paradigm.