CONSTRUCTION OF A SIMULATION MODEL OF COMPETITIVENESS AND INNOVATION ACTIVITY OF AN INDUSTRIAL ENTERPRISE
Subject and goals. The actuality of the work is due to the lack of use of serious mathematical and algorithmic tools in the works devoted to the study of the competitiveness of Russian industrial enterprises. Therefore, the main purpose of this article is the construction of a simulation model of the competitiveness of an industrial enterprise, in which the institutional environment of the industrial market, which affects the competitiveness and innovation activity of enterprises, is of particular importance. Materials and methods. Research based on fundamental and modern economic works in the field of the theory of industry markets, institutional economic theory and simulation of economic processes. The article uses methods of analysis and synthesis, grouping, generalization and classification, as well as mathematical analysis, modeling and system dynamics. Results. Based on the analysis of existing methods to measure the competitiveness of the enterprise, its main components were identified - product competitiveness, strategic positioning, resource efficiency and innovation activity. A method of calculating the competitiveness index on the basis of its components was developed, which allowed to build a simulation model. The main factors influencing innovative activity of the enterprise are defined. Intra-company factors of innovation activity are determined by the availability of material and scientific and technical base, as well as the organizational structure of the enterprise, strategic management and corporate culture. The impact of the institutional environment on the innovative activity of the enterprise is defined in four main groups of institutions-the competitive environment, education and research, financial and regulatory support. The allocated groups of factors allowed to define concrete indicators of measurement of influence of the institutional environment on innovative activity of the enterprise and its competitiveness. Conclusions. The simulation model of competitiveness of the enterprise displaying it as system of the interconnected elements, on the basis of available branch and intrafirm indicators is constructed. The created simulation model can be adjusted individually for any industrial enterprise, and, taking into account the adequate content of the model, reflect the level of influence of the institutional environment on the competitiveness of the enterprise. This model allows for simple simulation experiments ("what - if" analysis), as well as the experiment of parameter variation. In the future, the simulation model of system dynamics can be upgraded into an agent model by changing its design.