NETWORK STRUCTURES, THE MATRIX, AND CHAPERONES
This work deals with decentralized network structures. Emphasis is placed upon their matrix, i.e., the ensemble of ideological attitudes, values, behavioral norms, and tacit knowledge. It is exemplified by software development techniques in the networks of IT specialists; such knowledge only exists at the level of the whole network and is not completely available for each network member. Non-hierarchical network structures can be strengthened by means of psychological techniques that provide for the dominance of group-level goals, creative processes, and values over individual objectives and preferences of network members. Such techniques can be based upon organizational principles (paradigms) that are implemented in biological systems. The techniques should impact the psyche of network members, including the level of the collective unconscious, and they can be efficiently used if special regulatory network, social chaperones, are established.