Technology of "Blended" Learning in Training of Future Masters in Educational Managment
The article deals with the topicality of blended learning in the process of training masters in educational management, as well as the essence of the concept «blended learning», the features of blended learning technology, the structure of a virtual community «Educational Marketing». The paper also presents the analysis of the possibilities of virtual community of educators, leaders and students in shaping their ability and readiness for effective marketing activities.