The development of innovative start-UPS in Russia
Innovative modernization of the Russian economy actualizes the development of start-up companies as significant elements of the national innovation system. This paper presents the analysis of innovative start-UPS in Russia. It is revealed that Russia has great prospects in the creation and successful functioning of startups with the introduction of technological innovations, but the managers of such projects need to assess the risks, focusing primarily on the needs of society in an innovative product, which allows the author to make the business model of a startup innovative product.