Modern Television Trailer: Communicative and Stylistic Transformation of the Genre (Trailers for News and News Magazine Programs of 2005-2009)
The article presents a complex research of the contemporary TV-trailer genre from the communication stylistics point of view. The author reveals the extra-linguistical causes of the genre transfiguration in the modern-day TV trailers, as well as the tactics and strategies of trailer production; the main genre intentions are also determined and follows up on the genesis of the genre. In the article, the essential traits of the genre and rhetoric means of text-handling have been determined, and communicative failures and linguo-ethical concerns analyzed.