Калугін Ю. О. Позитивний імідж та ділова репутація у забезпеченні конкурентоспроможності підприємства
The essence of the concept of "positive image" and "business reputation" concerning company are considered in the article. The purpose of formation the image and business reputation under condition of functioning in the market environment is indicated, which provides a permanent state of competition. Positive image and business reputation is considered as the competitive advantages of the company.