Merchandising of Categories: Organization of the Complex Sales
It is necessary to solve a great number of questions when planning the arrangement of departments and display of goods in a store. Where will the goods of impact demand, convenience goods and shopping goods be displayed? How should these or those commodity categories be organized and arranged? How should the combined display of goods be made? In the self-service system it has became important that not only the goods could sell themselves but also that the consumer makes complex purchases. Merchandising of categories may help us to answer these and other questions.