The geocultural discourse in the light of narrative communication
The article is devoted to the geocultural discourse study in the framework of communicative and pragmatic paradigm. In particular, the article considers distinctive features of the above mentioned discourse in the context of narrative communication, which consists in transferring discourse relevant information in form of narration from an abstract addressee to an ideal recipient in order to inform the latter and exert on him/her pragmatic influence. The topic's scientific relevance is conditioned by the persistent interest of researchers in various discourse types study including their pragmatics, their formation mechanisms fs well fs their functioning. The geocultural discourse is suggested to be understood as a complex cognitive and communicative phenomenon embracing all fields of scientific research as well as everyday human activities connected with the task of a geocultural object's reflection in the cultural environment. Special attention is paid to addressivity as one of the basic geocultural discourse characteristics. The author emphasizes the priority of the geocultural discourse dialogical character against the background of the author's anonymity and vagueness of the recipient's image. The paper contains a detailed analysis of linguistic means used in the geocultural narrative to exert pragmatic influence on the recipient. The article offers research of the “geocultural discourse world” underlining its importance for creating a sustainable geocultural brand. The ways of forming the geocultural discourse world are shown on the basis of geocultural narrative texts. As a result of the analysis carried out in the framework of narrative communication, the author identifies the following features of the geocultural discourse: eventfulness, focus on one single geocultural object, division of the narrative into episodes, dynamics of the narration, the intention to create a sense of information authenticity and veracity, its eclectic character. The aricle touches upon the topic of geocultural narrative continuum, which implies a complicated geocultural narrative trajectory due to interaction and mutual tying of the geocultural narrative elements as well as the hybrid character of the geocultural discourse on the whole. The paper brings into light the results of the investigation of geocultural narrative episodes based on the texts of Anglophone folklore with the research being carried out on the basis of important fragments in keeping with the basic principles of discourse analysis.