The University Entrant Map as an innovative instrument for attracting applicants to the University
This article argues the relevance of the issue of attracting potential applicants by the university through the formation of their positive image of the university, based on the assessments of those who entered the university from various regions of the Russian Federation and students there. This is because of both the increasing competition in the market of educational services, and the ability to manage the process of choosing an educational institution by applicants. As one of the management tools, the authors consider the interactive Google map of the entrants. With the help of such a Маp, a potential applicant will be able to get information about the university, an "expert assessment" that is given not by the university administration or supervisory state bodies, but by the students themselves, indirectly representing their original regions and schools in which they lived, received secondary education and formed their expectations for the future profession and place of higher education. Another idea of the article is to consider the significance of sociological surveys aimed at collecting data for constructing an applicant's map, as well as to review some of the results of the primary data processing of the conducted sociological survey.