SOCIAL PARTNERSHIP IN PROFESSIONAL SELF-IDENTIFICATION OF THE YOUTH: A ROLE OF REGIONAL MASS MEDIA
A concept ‘professional self-identification’ within a context of modern social philosophy, social psychology, social pedagogy and professional orientation, its role in professional development of the youth is specified. The results of examination of schoolchildren in the Republic Sakha (Yakutiya) conducted in order to check readiness of schoolchildren in higher school to professional self-identification are represented. Professional orientation abilities of regional means of mass media are opened, and examples of their usage within the frameworks of social partnership are set.