TYPES OF HYBRID ENTITIES IN ЕRGONOMIE (on the example of Tambov nominations)
In conditions of intensive cross-language interaction and mutual influence modern ergonomia actively updated hybrid categories. The purpose is the identification of the most sought after in the communicative space of Tambov ways of forming of ergonyms-hybrids, which are considered onomastic units, consisting of Russians and foreign language components in the corresponding (opposite in case of a reverse transliteration) each language in a graphical form. Depending on what material of the language of the source used in the hybridization as incomponent: a lexical unit (commercial name, frequency appellative, the customary abbreviation or acronym), derivational (affixed) or graphic elements (foreign or out-of-use graphemes and international symbols and ligatures). Ergonoms of Tambov can be divided into three groups. Within each of them identifies and describes the productive models of building hybrid nominations that are analysed from the point of view of structure, semantics components and motivation of nomination as a whole. The study suggests that the demand for hybrid-formation of ergonomie is due to several reasons: the desire of the nominator to emphasize the involvement of his company to the world economic environment and the professionalism of its activities; the need for verbal game that allows calling and perceiving entities to implement certain level of language development and education, as well as the action of one of the basic principles of creating any of the personal names - in minimal form unit to realize the maximum amount of information. In conclusion, marked the prospects for further study of ergonyms-hybrids in the definition of the features of their actualization in onomastic mind of the addressee with a view to making recommendations to nominators on composing expressive, informative and communicative efficient hybrid nomination.