COMMUNICATIVE COMPETENCE AS A COMPONENT OF PROFESSIONAL AND ETHICAL ORIENTATION OF THE PERSONALITY OF A FUTURE ECONOMIST
This article discusses the structure of professional and ethical orientation of the individual and characteristics of communicative competence as an important part of it. It examines various approaches to the definition of “business communication”, “communicative competence” and the role of professional ethics in order to highlight the moral foundations and criteria for evaluating professional and ethical orientation of employees, taking into account the peculiarities of their professional activity and the specific situation. Particular interest is given to the behavior of the communicants belonging to different cultures. In the course of the studying and analyzing the results obtained in the experiment, different levels of communicative competence formation of the sales personnel with multinational company were defined. Conclusions concerning the value and the role of communicative competence as a component of professional-ethical orientation of the future economist were made.