SOCIAL ADVERTISING AS A WAY OF INFLUENCING SOCIETY
A large number of public issues and problems are in the focus of social advertising, the main purpose of which is a concise and expressive presentation of ideas, values, attitudes, assessments, behavioral models, information about a socially important problem that orients the target audience to positive actions. There is a large number of scientific studies devoted to the use of social advertising in the modern world. Currently, there is a lack of understanding of how social advertising is used and regulated in countries, and how it affects society as a whole. The study of how social advertising affects society deserves further research, since interest and investment in social advertising, as well as the range of its focus and coverage, are growing internationally. This is the subject of the research presented in this article.