APPLICATION OF FORESIGHT TECHNOLOGIES IN THE MARKETING ACTIVITIES OF MODERN ENTERPRISES
The article discusses the issues of using foresight technologies in marketing activities, provides an analysis of the literature on this topic, analyzes the features of the concepts of "foresight" and "forecasting". The list of factors that must be taken into account when developing a marketing scenario plan and a list of foresight participants are proposed. The scripts of the enterprise marketing plan developed by the author are presented.