POSITION THE FITNESS INDUSTRY IN THE MARKET OF PAID SERVICES TO THE POPULATION
Physical activity is a necessary condition for the normal functioning of the human body, but in modern conditions, the motor activity of people living in cities is reduced every year. The working-age population is more convenient to engage in sports training in fitness clubs for a fee,while among the visitors of fitness clubs are increasingly elderly people. The amount of the paid services market provided to the population in terms of physical culture and sports increased by 17%, and the total volume of paid services to the population increased by 11%. The largest markets are the Central federal district and the Volga federal district, the backward North-Caucasus federal district and Far-East federal district. The fastest growing was the market of the Southern federal district, the increase in the markets of paid services on physical culture and sports is celebrated in the North-western federal district, North-Caucasus federal district and Far-East federal district. In the Central Federal district and the Volga Federal district, as in the most developed regions in terms of sports, growth reserves were almost exhausted, so the dynamics were minimal. The part of paid services in physical culture and sports in 2017 exceeded 1% in the structure of paid services only in two regions - NorthWestern federal district and North-Western federal district, where was the most dynamic development. In the Central federal district, the Volga federal district and the Ural federal district the part of paid services in physical culture and sports decreased, which is proportional to the low market growth in these regions.