NATURE AND STRUCTURE OF CAREER GUIDANCE POTENTIAL OF REGION
The complex of regional resourceswhich are the conditions and factors of functioning of the regional vocational guidance beingunder stable influence able to make the possibility of its development actual. The author suggests new description of the concept “career guidance potential of region” on the basis of analysis of scientific literaturewithin methodological approaches. Its structure is presented by the unity of three interrelated and interdependent components: the resource-potential ofregionalcareer guidance environment, functional-potential of a regional system of career guidance, effective-career guidance potential of population of region.