THEORETICAL APPROACHES TO THE REGIONAL INVESTMENT ATTRACTIVENESS DETERMINING
The article studies the concept of investment attractiveness in the context of the digitalization of the economy. Various concepts and interpretations of investment attractiveness at the regional level are given. The significance and mechanisms of attracting investments into the ecosystem of the region are evaluated. The existing definitions of investment attractiveness and approaches to its assessment require the development of a digital transformation of the information environment in the economy, which creates the possibility of evolution of views on investment attractiveness.