DEVELOPMENT STRATEGY OF THE BUSINESS ENTITY AS A FACTOR OF ECONOMIC SECURITY (ON THE EXAMPLE OF OOO AVTOMASH)
Any business activity is always associated with a risk. The unpredictability of economic activity leads to many undesirable effects: from minor material losses to the total bankruptcy. Therefore, particular relevance is the problem of ensuring the economic security of the enterprise, as the main challenges for the stable enterprise functioning are the correct diagnosis of the economic stability problems, as well as systematization of threats and risks. Currently, the economic security ensuring of the enterprise is important, because its solution influences the economic growth of the company. Therefore, the proper functionality of companies under modern economic conditions demands for a more advanced approach to the development of its long-term strategy. The article describes the strategy of the organization and functioning of the system to ensure the financial and economic security on the example of a particular business entity. It also determines the conditions to ensure financial and economic security of the enterprise, and gives the specific recommendations regarding to the development strategy based on certain targets. Thus, the paper investigates the opportunities and offers the system of the basic principles for organization and functioning of the financial and economic security system in the enterprise, taking into account the specifics of its business. The article gives the recommendations that will allow the financial and economic security system to ensure the efficient enterprise activity and to maintain the long-term business work. It describes a number of economic signals that prove the positive effects of financial and economic security system of the enterprise.