AESTHETIZATION AS A WAY OF REALITY RECLAIMING
The article is devoted to reality aesthetization phenomena, which is understood as one of three main types of relationship between person and the world surrounding him. The author shows the difference from other two types of relation to the world (practical and creative), aesthetization endues with value the immanent, sensate reality, but he constitutes it in terms of ideality, not reality, implementing process of vivification and sublimation of the reality. Such of vivification and sublimation takes place due to perspective (and projective) world seeing through the prism of a certain art style.