ASSESSMENT OF THE COMPETITIVENESS OF THE OUTSOURCING IT-COMPANY DURING RECESSION
This article is devoted to the study of competitiveness of outsourcing IT-company as an example was taken the suspended player of the market. The study was carried out a comprehensive assessment of a company's competitiveness by means of PEST-analysis, SWOT-analysis, the method of JJ Lambin and the method's strengths and weaknesses. A study using a PEST-analysis showed how the company need to adapt to the changes in the external environment, to maintain its position in the IT services market. SWOT-analysis allowed to define four ways of further development of the company, the most profitable for company way was chosen for the further development. JJ method Lambin and method of the strengths and weaknesses of the company showed the competitiveness of researched IT-company compared to the other IT companies.