Features of the formation and development of competitive advantages of the company in the conditions of the knowledge economy
This article discusses the problem of formation and development features of competitive advantages in the conditions of formation of the knowledge economy. The essence and fundamental objects of its functioning are analyzed. The change of strategic focus objects over time is traced. Special attention is paid to the role of intangible assets as a decisive factor in the company’s competitive advantages. The structure of intangible capital is considered in detail from the point of view of belonging to the internal or external environment of the company, as well as from the point of view of the possibility of management. Examples of each subsystem are given. The advantages of intangible assets, especially important in making management decisions, are revealed. Based on the analysis of the structure of intangible capital, it is concluded that quality education, high-tech production, intellectual labor and innovation in all spheres of activity are the main factors of competitive advantages of the company, the region and the country in the framework of the formation of a new era of the knowledge economy.