SCIENTIFIC AND EDUCATIONAL POTENTIAL OF THE REGION
Competitiveness of higher school institutions is directly proportional to the material base of universities. One of the tools to attract financial resources to the activities of higher education institutions are funded by private investors represented by individuals and legal entities. Selecting the direction of investment funds can be tied to the university, rating or region. As the evaluation of investment attractiveness of Russian regions was used rating regions of Russia. Regions ranked by the largest industrial, labor, financial and investment potential, but is not considered a scientific and educational potential of the region. To increase the investment attractiveness of the region and attract more resources to the activities of institutions of higher schools in the region should take into account scientific and educational potential of universities, which are located or operating in the region. Gross profit margin involved in the activities of the university funds, depends on the level of scientific and educational potential of the university and the investment potential of the region where the institution is located. This is explained by the fact that universities are actively interacting with the external environment (the economic situation in the region) and affect the level of employment, innovation and industrial potential of the region, which are key indicators of assessing the investment potential of the region (according to the agency “Expert-RA”). To increase the investment attractiveness of the region and attract more resources to the activities of institutions of higher schools in the region are invited to supplement assessment of regional investment potential indicators of scientific and educational potential.