INTEGRATION OF COMMUNITY-MANAGEMENT INTO BUSINESS
The article discusses modern skills and characteristics of community management. The current state of business is a consequence of historical management traditions and trends that have developed recently. At the same time, the theory and practice of community management as a result of development has developed its own system of views on the principles of construction, forms and methods of scientific knowledge. Various concepts are formulated, the main focus of which provides for adaptation to changes in the external environment, the formation of a global strategy and the implementation of the goal-setting principle in business development.