THE ESSENCE OF THE CORE COMPETENCIES OF THE ORGANIZATION
The article is devoted to the description of the approaches to the interpretation and classification of the core competencies of the organization. Discusses the evolution of the views on the sources of competence, identifying which helps identify potential development organisations. Shows that currently consumers are part of the competences and the involvement of consumers in the process of creating product value allows you to analyze the changing consumer preferences, to anticipate future needs for the effective operation of the organization.