PROMOTION OF THE BRAND OF INTERNATIONAL HOTEL BUSINESS ENTERPRISES
The article discusses the features of the formation and promotion of the brand of a hotel enterprise, the features of its formation and promotion, as well as the factors influencing brand recognition in the global hospitality market. The relevance of this study lies in the fact that in the face of increasing competition, a strong brand ensures successful functioning and development. The main purpose of the study is to find effective methods and approaches to promoting the hotel brand.