Trade marketing programs as a basis for the distribution channels of production of wine-making industry in the region
In clause the features of the regional marketing distribution channels of production of wine-making industry in the region are considered. The necessity of formation of such channels on basis of trade marketing programs' is proved. The author's technology of formation and development of the production's distribution channels is proposed: the types of the marketing distribution channels of production, the structure of target orientation of the channels' formation and development, the Register of management and development of the marketing channels on basis of trade marketing programs, the organizational-functional model of formation and development of the channels on basis of trade programs. The author's method of setting up and functioning of the regional trade representation is described.