MEDIA PROJECTS IN SOCIAL NETWORKS IN THE ASPECT OF INTERCULTURAL DIALOGUE (ON THE EXAMPLEOF THE NIZHNYNY NOVGOROD MEDIA PROJECT “RISE_INFO”)
The Rise_info media project, initiated by Nizhny Novgorod students and implemented on the VKontakte social network, is addressed to foreigners studying in Russia. With the help of original video content created by future journalists, “Rise_info” tells about the culture of Russia, traditions and habits of Russians. The goal of the youth media project is to improve intercultural dialogue between foreign students of Nizhny Novgorod universities, as well as to position Russia as a friendly, tolerant and hospitable country. The experience of creating and promoting a media project is interesting from the point of view of media socialization of modern youth, their acquisition of communication skills in an intercultural environment, as well as important professional skills in demand in the labor market.