WAYS TO INCREASE PROFITABILITY OF MEDICAL COMMERCIAL ORGANIZATIONS
The article examines the modern structure of the country’s healthcare system from the point of view of a medical services market. Private enterprises have their own advantages and benefit public healthcare in general rather than population only. Certain risks exist when setting prices of medical services. A factor profit model of a medical commercial organization is presented. Strategic approaches to increasing such an organization’s profit are mentioned, including at the time of opening a business.