Ostracism of Elements within the Hierarchy in the Context of Vitality of Relationship between Market Actors in Modern Conditions on the Basis of Classical Theory of Firm
The article considers the classical theory of firm in modern conditions: its structure, performance, management units, as well as the behavior of consumers in positive and negative economic conditions. It addresses the issues of modern management arising in any company due to numerous levels of command and organizational communication, as well as the quality, speed and vitality of information among them. Social interaction may remain unchanged for a long period of time; however, in favorable or unfavorable market conditions a set of rules aimed at maintaining internal relations can dramatically change. The conditions of company viability in the current economic situation are identified. It is shown that changes affect the motivation system, the number of management units and lead to remodeling, reshaping the hierarchy. It is proved that the phenomenon of ostracism can be seen as relations between entities within the hierarchy. Such motivation provides efficient transfer of internal information about tasks, orders and regulations.