Value analysis as a key stage of business valuation
Subject. Value analysis as a key stage of business evaluation includes the collection and analysis of data: from the characteristics of the object of evaluation to the analysis of external factors affecting the formation of business value. The purpose of the value analysis is the identification and analysis of value drivers in business evaluation. Objective: Formation of a unified, universal approach to the implementation of the analytical stage in the business evaluation procedure. Methodology: Methods, approaches and analytical tools are grouped and systematized into a single system of cost analysis on the basis of theoretical analysis of domestic and foreign literature, normative and methodological materials, practical developments of the author. Results. The existing methodical approaches recommended in foreign and domestic educational and methodological papers on business evaluation are analyzed, a new type of analysis is proposed, its definition, goals and main tasks are given, as well as an algorithm of conducting cost analysis is determined. Findings. The lack of a unified universal approach to the implementation of the analytical stage in business evaluation leads to a decrease in the quality of evaluation (validity and reliability of the data decrease) and it also inhibits the methodological development of the theory and practice of business evaluation and individual assets. To eliminate detected deficiency, it was proposed to introduce a new type of analysis - a cost analysis, which is used as a stage in the business evaluation procedure while determining its value. The article proposes a cost analysis algorithm, defines general (universal) cost analysis tasks and gives its definition.