MEDIA LINGUISTICS: TERMINOLOGICAL ASPECT
The article considers terminology of the forming science discipline - media linguistics in two contexts - lexicon of modern communication practices, where the segment media is popular; and linguistic terminology, reflecting the language science differentiation. Both of these contexts support occurrence the term media linguistics into the modern humanities and philology, as well as forming of its own terminological traditions. The history of this term in Russian linguistics, the beginning of which is considered to be started in T.G.Dogrosklonskaya works, formed on an analysis of English media speech and based on European traditions. The evidences of the term spreading (the web-site, collections of papers, magazine with the same name printed at St. Petersburg State University, column in the magazines of the other universities and publications, science schools and research projects) are named. The prospects of the media linguistic fixation and description are shown.