Modeling of activities of affiliate marketing
The basic principles and directions of the process affiliate marketing business have been explored. The advantages and disadvantages, possibilities of planning marketing campaigns, technical requirements for the effective operation and possible financial risks have been analyzed. The simulation model for receiving profit from marketing activities of affiliate marketing, which allows to evaluate the efficiency and effectiveness of offers (goods or services) has been developed. The distribution of financial flows, affiliate company, the most profitable offers have been researched. A simulation experiments, based on which it is possible to provide recommendations to improve the competitiveness of the company's affiliate have been done. It is also an experiment enables us to estimate the profitability of the offers based demand among consumers.