ANALYSIS OF THE TOURISM POTENTIAL OF A REGION AS A BASIS FOR ASSESSING ITS TOURISM ATTRACTIVENESS
The author's vision of the relationship between the categories "tourist potential" and "tourist attractiveness" is presented. Individual ratings of Belarusian cities determining their tourist attractiveness are studied. The choice of a number of Belarusian regions, which are not metropolitan areas, but are of interest for tourists, as objects of research is substantiated. These are: Polotsk District and Polotsk City, Braslav District and Braslav City, Nesvizh District and Nesvizh City, Korelich District and Mir City, Novogrudok District and Novogrudok City. The structure of statistical indicators that can be used to assess the tourist potential of the region is highlighted. The analysis of the tourist potential of the regions according to the presented list of indicators was carried out. Strengths and weaknesses of the tourism potential of the regions under study are identified.