WISDOM AS A COMMODITY IN ECONOMIC-CENTERED SOCIAL SPACE OF XXI CENTURY
Urgency of the research. Global trends show that social space requires a self-sufficient identity that can function in constantly changing space. So the social space created conditions for wisdom to become a thing that a person can sell and is ready to buy in case of acute need. Target setting. Turning wisdom from metaphysical and intellectual into utilitarian value that is sold as commodity is a feature of modern society. Actual scientific researches and issues analysis. Problem of wisdom belongs to ‘eternal’ and is elaborated in works of classists of philosophy (Aristotle, Plato, Cicero, Seneca, G. Leibniz, I. Kant and others.) as well as in works of modern researchers (R. Akkof, P. Baltes, R. Barnett, S. Brent R. Sternberg, D. Watson, S. Holliday and others) Uninvestigated parts of general matters defining. Although most researchers presented quite serious works on wisdom, the study of this phenomenon has just started and one of the most productive directions is seen as the analysis of wisdom as a commodity that can be sold. The research objective. Presentation of wisdom as a phenomenon that turned from metaphysical value into commodity. The statement of basic materials. Economic centuring of social space changed the essence of the most classic semantic designs and their dimension, turning some of them into means of social control, into ideology. Therefore, since the mid-twentieth century the definition of wisdom as expert knowledge system focused on the practical side of life begins to dominate in different publications and dictionaries (P. Baltes). Such definition is best implemented by representatives of consulting business. Wisdom they sell is much closer to man and his desire to win. That is the reason kouchera and consultants from training centers are firmly convinced that their knowledge prompts people act right and succeed. The task of wisdom supplier/trader among which are kouchera is to bring to light all that is hidden deep inside the individual and provide the desired on the assumption of experience available. Conclusions. In economic-centered space wisdom is sold as a commodity by agents of consulting business.