PROMOTING AWARENESS OF HEALTH AND LIFE EXPECTANCY
The article shows that in recent years many researches turn to the analysis of the problem of self-preserving behavior. Today, social well-being, importance of health and its preservation are regarded as an important com-ponent of the axiological spectrum of human life. The core of the Durkheim concept is the theory of morality, the most important function of which is to consider the process of health-saving practices through the prism of human upbringing. The goal of upbringing is to mold a person with certain behavioral priorities. Human health is a social value. Social behavior is shaped by state targeted practices and internal motives of the individual.