Development of competitive strategy as a basis of increase of enterprise competitiveness
The article considers the development and implementation of the competitive strategy as a basis for increasing the competitiveness of the enterprise. It is shown that not many enterprises have the tools to choose the most suitable competitive strategy, this problem is actual due to increasing variability of the external environment, as well as increasing competition in the market. The article describes a step-up algorithm for developing a competitive strategy based on the current state of the organization. The construction of this sequence of actions, as well as the schemes and mechanisms, was based on the conclusions of various famous authors. The Organization's compliance with these stages will allow to develop and apply the most acceptable competitive strategy, which would increase the company's competitiveness. This, in turn, will strengthen the company's position in the market and allow to increase the efficiency of its activity, to which each organization aspires.