WHO SHOULD RUN THE EDUCATIONAL PROGRAM OF THE UNIVERSITY? (PROBLEM STATEMENT)
In modern conditions the educational program of higher education is not just a strategic document that defines the features of the educational process, but also multifunctional, multidimensional product. The management of such a program should be carried out by a specialist, the competence of which covers both educational and business sphere. The article attempts to describe the functional structure of activity of such a specialist. It is shown that the position, traditionally existing in the Russian universities do not fully meet the desired feature set, and occupying their faces – the desired set of competencies. The management of an educational program is a special kind of professional activity, which should be reflected in the nomenclature of posts and programs of training specialists of the corresponding profile.