REALIZATION OF HUMAN POTENTIAL IN ACHIEVING NATIONAL GOALS AND STRATEGIC OBJECTIVES OF THE COUNTRY'S DEVELOPMENT
The article examines the conditions and factors on which the realization of human potential depends. Among them, the most relevant and in-demand in the latest scientific developments and publications are selected, mainly factors that have not been sufficiently studied in the management of labor resources are considered. The issues of motivation of employees and their involvement in the production process, ways to solve the problems of staff turnover, labor migration "brain drain" are highlighted. An example of successful management and elimination of the negative impact of these factors on the realization of human potential through rational investment in human capital is given. The procedure for calculating the qualitative composition and efficiency of human capital is proposed. The impact of the COVID 19 pandemic on the workforce is examined. The results of research on the probability of mental disorders of employees depending on wage differences are reflected. The consequences and threats of destruction of the sociocultural environment of society are considered. The possibilities of involving employees in solving environmental problems have been studied.