THE VALUATION OF THE ENTERPRISE DEVELOPMENT INTENSITY AND TREND BASED ON THE COMPARISON OF THE RATING DYNAMICS OF PROFITABILITY AND COMPETITIVENESS
Evaluation of qualitative characteristics of the enterprise development process is a complex multivariate process, the application of the results of which can significantly increase the effectiveness of the strategic management. The research work presents an algorithm, which characterizes the enterprise development process intensity and trend based on the comparison of the rating dynamics of profitability and competitiveness.