PARADIGM OF FORMATION OF EFFECTIVE MODEL OF BANKING BUSINESS
Model of banking business is constantly amenable to changes, which are associated with the overall market conditions and changes in financial behavior of economic entities. Article considers the main models of banking business identified in Russian banking market, provides a brief description of them. Paradigm of development of model of banking business, prevailing in banking market, which allows to draw a conclusion about direction of further development, subject to minimal intervention of regulatory authorities in formation of business model of market, is revealed. It is assumed that development of banking business model is aimed at meeting the needs of economic entities and thus has similarities with pyramid of needs of A. Maslow. Model of banking business that can meet the needs of all participants in economic relations and meets the basic ethical and environmental principles is defined as effective model of banking business.