POSITION ON THE RUSSIAN MARKET AND PROSPECTS FOR THE DEVELOPMENT OF SPECIALIZED STORES
This article is devoted to the development of specialized stores in the Russian market. The article discusses various approaches to the definition of specialized stores, their dynamics of development in the market. Using a questionnaire method, in which 45 respondents took part, the advantages and disadvantages of specialty stores are analyzed in comparison with department stores. The study revealed the main consumer group, priority areas, advantages and disadvantages, as well as the prospects for the development of specialized stores.