METHODOLOGY OF FORMING OF SEA TRANSPORT JUNCTION AS AN INSTITUTION OF NET PARTNERSHIPS (IN THE CONTEXT OF RELATIONSHIP MARKETING )
In the article the prerequisites, conditions and peculiarities of forming of sea transport junctions companies partnerships under specific character of their activity are investigated. As a result of investigations, author comes to the conclusion that the modern conditions of economy development require changing of approach to the creating of business partnerships under the relationship marketing. Since longtime partner connections give to the companies the additional opportunities of taking the competitive advantages owing to the effect from marketing inter-companies interaction, author offers to create STJ as an institution of net partnership. It is determined the necessity of working out of methodological principals of its forming.