URBAN MOBILITY MANAGEMENT
The problem of urbanization and motorization of society is manifested in the form of traffic congestion arising from the mismatch between the growing transport demand of the population and the economy, on the one hand, and the lagging development of the necessary capacity of road infrastructure, on the other hand. Many government officials often see a possible solution to transport problems in the further development of road infrastructure in cities, and an increase in the density of road networks. However, road infrastructure development activities are very costly and urban areas are limited. In urban planning, construction and operation, as well as in the development of urban public transport, the actors and tasks are determined by laws and other legal norms, but other participants are involved in mobility management. In terms of participation, mobility management is characterized by the following characteristics: a large number of potential participants from various fields; private investors and institutions; cooperation and networking among participants is an important factor in success. The regional dimension is of particular importance in mobility management. In a region with a developed transport network, municipalities and transport companies should create uniform, client-friendly intermodal and multimodal services. Local authorities and individual transport companies cannot independently solve existing and future transport problems within the region. Therefore, it is necessary to choose joint solutions. This requires the creation of an organizational structure that will support municipalities and transport companies in the region and coordinate regional mobility management. The peculiarities of mobility management are that coordination among different actors and their contribution to mobility management must be reasonable and truly necessary to achieve the greatest possible success. Experience has shown that perceptions of individual roles and collaboration among participants are more crucial than formal organizational structures. Social networking is an important tool for coordinating mobility management.