Comparison of specificity and features of definition of marketing and branding in the field of tourism and hotel business
The article is devoted to the issues of development of marketing activities and branding in the field of tourism and hotel industry, which is very relevant in conditions of increased competition, which is formed on the market of tourist services and hospitality services. The specifics of the concept of marketing and branding are analyzed, taking into account the specifics of the branch, the differences between the concepts of marketing and branding are determined