ПРОСТОРА МОДЕЛЬ РОЗВИТКУ ТА УПРАВЛІННЯ ПІДПРИЄМСТВАМИ У НЕТРАДИЦІЙНИХ СФЕРАХ ЕКОНОМІЧНОЇ ДІЯЛЬНОСТІ
The prerequisites for achieving the necessary amounts of growing and sales of flower production have been investigated; SWOT-analysis of development of floricultural production in Ukraine was conducted; the development strategy for the leading floral enterprise in Chernihiv region was determined; optimal model of its development and management considering national conditions was suggested. Proposed strategy is based on fundamentals of government-private partnership.