The phenomenon of buffoonery in modern Russian culture
The subject of this study is the concept of instrumentalization that can be tracked in the development of modern humor culture on the example of the club of cheerful and savvy (KVN), based on the use of the complex underlying archetypal structures formed in the framework of the phenomenon of skomoroshestvo, that influenced the transformation of modern Russian culture. The author also focuses on the historical retrospective of the development of the phenomenon that is under research, highlighting the basic structures saved almost in unchangeable state in the realities of modern humor tradition, thus demonstrating a significant degree of a linear effect in the development of this phenomenon. The principles of historicism and objectivity lie at the methodology of the research, which assumes an unbiased approach to the analysis of the problem of the instrumentalization of the use of the concept of anti-world, tracked in the development of the modern humor culture. The novelty of the study is to demonstrate the direct adaptation of the basic principles of social and cultural communication that was finally formed in Russia in the late middle period and its transformation in the era of information epoch. The results of the research showed that having the ability to self-development as a special multi-channel communication mechanism, KVN as a further development step of the broad phenomenon of buffoonery demonstrates the viability of the Russian culture tradition in the era of globalization, creating a special social space to ensure the deep intercultural dialogue in the post-Soviet space.