PR-SUPPORT OF THE TRAN SBAIKAL INTERNATIONAL FILM FESTIVAL
The analysis of PR-support of the Transbaikal International film festival is carried out. The essence of the Transbaikal International film festival is revealed. The components of PR-support is considered, the organizers, sponsors, partners of the Transbaikal International film festival are identified. The results of the research have shown that every year the volume of activities carried out within the framework of the Transbaikal International film festival is growing, and public support is increasing. The Transbaikal International film festival has an active advertising and PR-support