THE REGIONAL INTERNET MEDIA IN SOCIAL NETWORKS: TRANSFORMATION OF MEDIA CONTENT
The article deals with the peculiarities of transformation of media content of the regional Internet media in social networks. The authors emphasize that the media content of the group in social networks consists of two types of media texts - corresponding to the editorial plan of the Internet version of mass media or created especially for the community. The research is based on the materials of the websites of the regional media holdings the State Television and Radio Company “South Ural” and the State Enterprise of the Chelyabinsk Region “OTV” and their groups in the social network “VKontakte”.