Creating an image of a company as an attractive employer among young people: problems and ways of their solution
The article is focused on possible methods of monitoring and assessment of an image of a company as an employer and organisation of the work on forming the company’s image at the labour market among young professionals and students. The authors conducted a research among students of different Moscow universities in order to detect the most effective communication channels in the work with young specialists for creating an attractive image of a company as an employer.