Elements of financial marketing and peculiarities of their application at the Russian market
Briefly characterized separate elements of modern financial marketing (sphere of activity of which is financial market). It is substantiated, that at the present moment at the financial market one of the significant segments is the sector of banking services (products). It is positioned, that bank marketing (as every another it's kind also) intends the fixing of connections between possibilities of concrete credit organization and target segment of consumers. Also the informative direction of marketing activity of regional and federal banks is shown.