THE ENTERPRISE PERSONNEL INNOVATIVE POTENTIAL AS THE OBJECT OF RESEARCH
The sustainability and long-term competitiveness of a modern organization depends on the innovative activity and potential of its personnel. The staff appears the most important production factor, being the embodiment of creativity. Thus, modern competitiveness in the market can be viewed as a competition of ideas generated by the employees of particular companies. The article describes the major approaches to defining the staff innovative potential, giving special attention to the behavioral approach. The most important areas within the framework of the behavioral approach dealing with the staff innovative potential are analyzed, and the author’s model of the employees’ innovative potential research is presented. The study focuses on the innovative behavior of the staff, as the key indicator of the employees’ innovative potential.