Social Advertising as a Factor of Formation of Representations about a Healthy Way of Life for University
The promotion of a healthy lifestyle plays an important role in ensuring a demographic growth and improving the health of the Russian population. Attempts are made to use it, but in its content, scope and systematic they often do not correspond to the possibilities of advertising a healthy lifestyle. Means of modern propaganda of healthy life are outdoor advertising, television, radio and social advertising in printed media, social movies, enlightenment programs. Besides also the Ministry of health of the Russian Federation conducts work in educational institutions, lectures and consultations of specialists, hand the information booklets problems of smoking, alcohol addiction, drug addiction, and so on. To improve the efficiency the advertising information, the state sends it to young people and students. One of the key reasons for this problem is the lack of knowledge of social advertising practices in the field of healthy lifestyles. In its research there is a lack of comprehensive, multi-faceted approach, which is due to the imperfection of the methodological support used, which ultimately limits the scientifically based perception of factors and the influence of the environment. This paper analyzes some ways to solve effectively the problem with the use of objective official statistical and subjective data the results of the sociological research. A healthy lifestyle is a combination of opportunities and the achieved level of strengthening (preservation) of the health of the individual, social group, society in the established way, lifestyle, the acquisition of social well-being the basis of the modern level and quality of life.