UNIVERSITY PUBLICATION ACTIVITIES AS AN ELEMENT OF IMAGE BUILDING
Article is devoted to the activity of the scientific journal of the university as a factor of its image. The purpose of this paper is to consider the structure of the university's image, the history of the functioning of scientific journals at universities and their typical models and a description of publishing activities at the journal level and at the personal level - university staff - as an aspect of the university's academic reputation. The research methodology is based on the works of Russian sociologists and linguists devoted to various aspects of the organization's image and the functioning of a scientific journal at the present stage. The study was conducted on the example of scientific journals in the subject area «Modern Languages» and «Linguistics» of Peoples' Friendship University of Russia. The result of the work was the recognition of the changes that have taken place in the functioning of the university scientific journal in connection with the increased attention to publishing activities as an element of academic reputation. The article proposes the main steps to reform the scientific journals of the university in order to increase their citation and indexing in global and national citation bases. The prospect of the research is the publication of a reference book that contains an algorithm and a mechanism for evaluating and recommending a phased change in the scientific journal of the university with a view to increasing its significance as a factor in the university image.