Financial risks of economic entities and their impact on the investment attractiveness of the enterprise
The article analyzes the impact of financial risks on the investment attractiveness of the enterprise. Financial risk is the main form of generating a direct threat of bankruptcy of an economic entity, as the financial losses incurred under its influence are most noticeable. Absolutely any company at any stage of the life cycle can come to financial insolvency if it does not develop a competent policy of financial risk management. To do this, it is particularly important for economic entities to build a reliable mechanism, which consists of a special strategy and various methods of financial management, affecting all organizational levels of the organization, from top management to production personnel. Financial risks are not only constant "companions" of the capital of an economic entity, but the most serious threats to investment attractiveness. It is important for a real and effective assessment of the situation to find out what category the risk will belong to. The authors note that in the conditions of economic and political instability the investor, who is able to calculate the degree of influence of financial risk, often not only saves, but also multiplies its invested funds. Therefore, it is very important when making an investment decision to assess the level of financial risk and the significance of losses when it occurs. The paper used such General scientific methods of cognition as analysis and synthesis, consistency and complexity, deduction and induction. This article presents the types of financial risks of economic entities, as well as the criteria of investment attractiveness. Special attention is paid to the dynamics of bankruptcy of economic entities in the Russian economy. The authors analyzed the impact of risks on the investment attractiveness of economic entities, on the basis of which conclusions are drawn.