Some aspects of forming an image of All-Russia GTO physical culture and sports complex in student environment
On the basis of sociological research it is shown how the students of a Physical Culture university perceive the All-Russia GTO Physical Culture and Sports Complex. At the first stage of the campaign to promote the image of the GTO complex students' ideas about it were defined. Preparations for the second stage of the image campaign have been carried out - identifying strong and weak points of the GTO complex.