SALES AT THE SUBCONSCIOUS LEVEL: BREAKTHROUGH OR ANOTHER DELUSION?
Subject/topic Neuromarketing has become an integral part of the huge amount of advertising that the average consumer faces every day. Companies are trying to get into the brain of the buyer without his participation, to save themselves from unnecessary costs and ideas and do exactly what the potential audience need. The author considers the main types of neuromarketing, and also forms a general picture of the impact of each of them. Goals/objectives The purpose of this study is to investigate and identify the immediate pros and cons of each type of neuromarketing, as well as the formulation of a General conclusion about whether neuromarketing is a technological breakthrough or a misconception. Methodology The formulation of the problem is based on the use of foreign and domestic methodological materials. Conclusion The task is - to conduct in-depth analysis of various types of neuromarketing, as well as to make a reasonable conclusion formulated on the basis of all the minuses and pluses found (the search for negative and positive aspects will be objective and supported by information, on the basis of which this conclusion was made).