Theoretical aspects of assessing the regional competitiveness as part of region's image
The article presents the rationale for assessing the competitiveness of the region through the components of its image. The formation of its own positive image by the region, according to the authors of the article, helps to draw attention to it. Therefore, the positive image, in our opinion, becomes a significant criterion for assessing the competitiveness of the region. A study of approaches to the concept of "competitiveness of the region" has been conducted. The main criteria for such an assessment were identified and classified, as well as a detailed analysis of the most current methods for assessing the competitiveness of the region. It has been proved that in the present conditions, the competitiveness of the region should be considered as a set of evaluation criteria, through which the level of development of the territory and its possible potential are determined, should be considered as components of the image of the region. It is determined that the image of the region forms its image, which can be considered through the structural types of its socio-economic time.