VALUE-BASED APPROACH TO SUPPLY CHAIN MANAGEMENT
Currently, in the era of capitalism, the activities of many companies are aimed solely at making a profit. While the profit of enterprises directly depends on the loyalty of consumers. That is, if, after receiving a product or service, the consumer was able to satisfy not only his needs, but also values, then the goods and services of this enterprise will be in increasing demand. Therefore, the concept of supply chain management is a logical continuation of the concepts of management and marketing, using a logistics approach as a basis.