Management Methodology of the Sustainable Development of Entrepreneurial Structures: Approaches and Determinants
Scientific approaches to the essence definition of the category «methodology» are analyzed. Based on the study results of the essential aspects, a scheme of the methodology structure is developed, in which its elements are identified in three components of the activity of the entrepreneurial structure: characteristics (features, principles, conditions, norms of activity), logical structure of the activity (object, subject, forms, means, methods, result), temporary structure (features, principles, conditions, norms). Focusing on the content of the methodology, the methodological approaches to the study of the management processes of the sustainable development of business structures by the decomposition into general scientific and interdisciplinary ones are structured. The group of general scientific methodological approaches is formed from the standpoint of the need to study the achievement degree of the integration goal according to the interests of participants and stakeholders (conditions, forms, means of integrated interaction) and their participation in the management processes of the sustainable development of the retail business structures. Conceptual, dialectical, subjective, systemic, complex, institutional methodological approaches to managing the sustainable development of the entrepreneurial structures in the retail trade are characterized. The attention is focused on the relevance of the value-oriented approach application to managing the sustainable development of the retail business structures, which implies the identification and coordination of the key values of associated entities (consumers, employees, suppliers, partners of the state, society, and other stakeholders), as well as the implementation of constructive changes in the chain of creation values in order to create a new quality of the system, focused on supporting existing and generating new competitive advantages of the entrepreneurial structure. To solve applied and theoretical scientific problems related to the study of complex management processes of the sustainable development of the entrepreneurial structures in the retail trade, a structural model is developed. It integrates the subjective and object-structural determinants, for each of which the focus of the research is determined, taking into account the harmonization of the associated entities interests in the area of value priorities.