Church in the World of Media
The Church in the modern media world holds a very different position in comparison to the previous ages. In order to effectively carry out communications, the Church must know the media world laws. The most valuable thing for the media is the audience’s attention. Real wars are waged for such attention, and anyone starting broadcasting or publishing, enters the battlefield. The audience attention is attracted by provoking the whole society or its part, most vulnerable to provocation, and church community often happens to be such vulnerable audience. The path to glory of a talentless artist often begins with provocations against the church, and the latter helps to create publicity for him through its critical attention. Knowing and using the laws of the “Society of the Spectacle”, the Church may change its role as the victim of others’ provocations and become an active actor, whose missionary efforts will be more effective than ever before.