TRADEMARKS AND OTHER MEANS OF INDIVIDUALIZATION. PROTECTION AND COMMERCIAL USE
Subject Means of individualization and their commercial use and protection, legal disputes over each means of individualization. Objective The purpose of article is studying of means of individualization and their legal protection. Tasks: to consider each means of individualization and to give examples of judicial proceedings on each of them, to analyse standard and legal base, to reveal the mechanism permission of legal disputes on means of individualization. Methodological bases of a research: use of sociological approach to studying of a subject and subject of article with a support on a number of private sociological theories: right sociology, sociology of marketing and advertizing, economic sociology. Methods of collecting primary sociological information: traditional method of the analysis of documents (statistical, scientific, legislative). Conclusions and Relevance Thus, in article means of individualization are analysed, comparison with other designations is carried out and difficulties of their regulation are revealed. Also the problem of protection and commercial use of means of individualization (trade names, commercial designations, trademarks and service marks, names of places of goods origin) is considered.