Motivational-Value Sphere of the Entrepreneur's Personality as a Factor in Business Partnership Effectiveness
The presented work continues long-term studies of business partnership, relies on earlier results obtained by the authors, and expands the scientific understanding of the role of the motivational-value sphere of the personality in social interaction, its effectiveness. The article presents the results of an empirical study devoted to the study of the psychological factors of partnership effectiveness in business environment. The business partnership of small and medium-sized businesses is considered. In accordance with the conceptual ideas of the authors, different aspects of interaction effectiveness are analyzed: the success of interaction both in terms of the result of joint activities and in terms of evaluating relationships with business partners, as well as satisfaction with the partnership in accordance with positive or negative feelings, comfort or discomfort in business partnerships relationship. In this study, the meaning-life and value orientations and needs of the individual are considered as psychological factors of partnership effectiveness. Is analyzed the relationship of these characteristics with indicators of the effectiveness of business partnerships. In addition, in the course of the study, other relatively independent factors of the effectiveness were revealed, that are directly related to the motivational-value sphere of the individual. First of all, two most important indicators should be noted: assessment of partnership as an important component of life, its integral part, and assessment of business partnership as an important component of entrepreneurial activity, business. Private value-normative characteristics are also important: principles, values and norms of business interaction and relations between partners. First of all, this correlates with the orientation of business people on the instrumental principles of partner interaction: reciprocity, equality and justice.