USE OF MCKINSEY MODELS AND SWOT-ANALYSIS IN IN-HOUSE MANAGEMENT OF AIC ENTERPRISES
The growing crisis in the agricultural sector of the economy, caused by the complicated market situation in connection with the rapid spread of coronavirus infection, determined the need to improve the existing system of in-house management of agricultural enterprises, which must meet the rapidly changing economic conditions. No organization, when forming its current and strategic plans for further development, took into account such a scale of financial losses and such a level of decline in economic stability. Change in the economic conditions of the domestic and international markets makes its own adjustments and aims of agricultural enterprises to improve the agricultural business management mechanism. In this situation, special attention is paid to the agricultural sector of the economy, since this industry is responsible for ensuring food security of our country. In this connection, the publication discusses the main problems that have arisen in the context of a pandemic and directions for improving the agricultural production management system using modern automated digital technologies, methods and techniques of economic modeling and analysis, tools for planning agricultural operations. The article discusses principles of in-house planning and management, discloses their interaction in making managerial decisions on the movement of personnel, organization of agricultural production, use of material and financial resources. The essence and elements of the McKinsey model, as a tool for intrafirm planning, necessary for analyzing the internal environment of an agricultural enterprise and assessing the basic principles of carrying out activities in the current and future periods, are disclosed. Management accounting and analysis information is used as a data base for intra-firm planning and management, which allows collecting and summarizing data on the strengths and weaknesses of the functioning of economic entities in the agricultural sector of the economy and formulating the directions of strategic development of integrated agro-industrial enterprises.