Development of a mechanism for managing market strategies of the Russian metallurgical industry in modern conditions
The article is devoted to the search for solutions to adapt the strategic planning of the Russian metallurgical industry to modern political and economic conditions. The sanctions restrictions mutually applied against Russia by the countries of the European Union and the United States, and escalated in 2022, led to the destruction of established trade and financial flows, which seriously complicated the work of the Russian metallurgy. Therefore, the author of the article set the task to develop mechanisms for adapting the strategies of metallurgical companies to the current economic situation. The methodological basis of the current material was the analysis of annual reports of companies in the industry, as well as a number of works by Russian researchers devoted to the topic of modern development of metallurgy. It is noted that, despite the negative consequences of the prohibitive measures, the industry has promising sales markets and opportunities to maintain production volumes. The key results of the study were the data obtained on the share of metal exports and the structure of supplies to the foreign market. Ferrous and non-ferrous metallurgy are considered separately from this perspective, which is rare in modern research. In the course of the work, the current and prospective strategic directions for the development of the metallurgical industry were determined. A potential decrease in the interest of Russian companies in the environmental component of their activities, which was largely determined by dependence on foreign markets for debt capital and sales, was noted.