COGNITIVE ASPECT OF DEMOTIVATORS ABOUT DONBASS
The article reviews the main functions and the most common mechanisms for creating a creolized text in the Internet communication, as well as its impact on the addressee. It was considered the verbal and non-verbal influence of demotivators on the recipient. The very genre of the demotivator can be considered a precedent phenomenon, that is, regularly reproduced and well-known to all representatives of the socio-cultural space. Particular attention is paid to the problem of understanding texts through the derivation of the implicit meaning of the utterance.