PR campaign as a tool for promoting educational services
Based on the study of theoretical and applied aspects of the use of communication campaigns in modern conditions, the article describes the process of developing and implementing a careeroriented student PR campaign to promote educational services of the Department of SCT of UGTU. As a result of the research, it was revealed that the PR campaign is a necessary tool for promoting educational services of the University. It helps to improve the image of the University and attract the attention of future students both to the University as a whole and to a particular specialty. Attracting students to a PR campaign makes it quite economical, but at the same time effective. It is also worth noting that after conducting a PR campaign, it is also necessary to continue to engage in PR activities.