NORMALITY OF DIALOGICAL MEDIA TEXT IN THE VIEW OF POLITENESS THEORIES
The article is devoted to the specificity of the norm of dialogical texts of small-format and analytical interviews published in the periodical press of modern Germany. The choice of empirical material is explained by the fact that interviews as a type of media text are a very attractive way to obtain information that is characterized by high social significance. It is established that the communicative-pragmatic norm of texts in German interviews is characterized in terms of the theory of politeness by a significant range of variation, which affects both its linguistic and non-linguistic parameters. For example, since the cult of universal youth does not exist in the German linguistic and cultural tradition and age discrimination does not appear, in the pretext of the interview after the headline not only the topic of the upcoming conversation is presented, but also information about the interviewee, including his age, regardless of gender. In terms of the theory of politeness as a semantic-pragmatic category, one should note the similarity of the communicative-pragmatic norm of the analyzed subspecies of the interview, which is manifested here when using counter questions that give the text a common colloquial coloring. The reasons for the counter questions can be various, including an attempt to avoid an unpleasant topic as a defensive reaction to inappropriate, according to the interviewee, objectionable questions. The difference between the norms of small-format and analytical interviews is manifested when using fatal means in them. In particular, an appeal to an interlocutor by name at the beginning of a conversation is typical only for analytical interviews, but it, according to the norm of the text, is not used in small-format or blitz interviews. In this subspecies of the interview, in contrast to analytical interviews, it is also not customary to express gratitude to the interviewee for the conversation.