INVESTMENT POLICY OF INDUSTRIAL ENTERPRISE IN GAS AND OIL INDUSTRY: THE ESSENCE AND INSTRUMENTS OF RAISING THE EFFICIENCY
The investment activity of the industrial enterprise is the main form of realizing its economic strategy. The investment activity and its efficiency are directly dependent on the investment policy chosen by the enterprise’s managers. The article discusses the concept of the investment policy of the industrial enterprise and the principles and factors that influence its efficiency. In addition, for the most complete picture of the investment policy, the article analyzes the existing policies of the two major oil companies in Russia - OJSC «LUKOIL» and OJSC "Rosneft" - and suggests possible measures to improve the investment policy of industrial oil and gas companies.