AGRO CLUSTER AS THE INNOVATIVE ORGANIZATIONAL-ECONOMIC MECHANISM OF MANAGEMENT OF TECHNOLOGICAL PROCESSES IN AGRARIAN AND INDUSTRIAL COMPLEX
Modern progress of market attitudes in agrarian and industrial complex forces to look for innovative approaches to organizational-economic mechanisms of management of technological processes in agrarian and industrial complex. The effective form in unstable, crisis conditions can become cluster integration structures. Cluster is a network of economically independent industrial or service firms, founders of technologies and a know-how connecting a market infrastructure, the consumers cooperating with each other within the limits of a uniform chain of creation of consumer costs and having geographical proximity. The cluster approach becomes one of base methods of realization of the state economic policy. Cluster in economic systems is the most effective both adequate organizational-economic mechanism and the tool of support of national agro business in a global competition. Cluster strategies have received the big propagation in industrialized countries of the Europe, Asia, and America. Agro cluster not being the organizational-legal form of the enterprise, assumes creation in the limited territory on principles of partnership, cooperation and an area of expertise of the associations which are equal in rights-managing agro firms, agricultural industrial cooperations and other enterprises with conservation of economic and legal independence where as motive power of innovative progress the competition acts. At construction of architecture agro cluster pays attention to principles of its creation. The complex and statistical analysis of facilities of agrarian and industrial complex and economic activities of Pochinkovskiy area has allowed to generate idea about introduction of the innovative form of managing agro cluster in territory of the Nizhniy Novgorod area. Results of the SWOT-analysis have allowed defining strategic directions of clusterization of the rural area providing progress of territory through cooperation, integration on the basis of the scientifically-methodical approach. The major principles which are providing the foundation for innovative cooperation are: division of expenses, reception of technological knowledge, mutual aid in development of a new product, technologies, branch standards, a gain of the additional markets and others. Motivational components clusters consider a survival and stability of progress of small and average agro business through possibilities: receptions of credits under guarantees of the company; uses of objects of an integration infrastructure; participation in investment programs and projects with objective of attraction of investments; achievement of the high quality standards of technological processes and production; savings in purchases due to teamwork with suppliers; a collective brand, joint a distributive network.