The Issue of the Quality of Milk and Dairy Products in the Russian Market and Possible Solutions
The relevance of the topic is in the need to provide population with quality dairy products and milk in all regions of the country. The aim of the study is to identify the considered problems in the dairy market and ways to solve them. Milk and dairy products play a huge role in the diet of citizens. They are extremely necessary for each person to have balanced diet. Since the share of milk and dairy products (in different regions) of the total diet is 20-30% of the food basket the population should know what products are best to buy and through what criteria to assess the quality. Today even the consumption of these 20-30% is reduced due to the population income decrease. Every family tries to reduce its costs, thus, either buys cheap products or expensive, but in small quantities.