AN ANALYSIS OF THE DYNAMICS OF THE QUALITY OF NON-FOOD PRODUCTS SOLD IN THE RUSSIAN MARKET
This article gives an analysis of the dynamics of the quality of non-food products sold on the Russian market under the prevailing political and economic conditions have a significant impact on the structure of Russian import and export of goods in which there was a trend of transition from the import of raw materials for food and light industry on the import of finished products. This led to structural changes in these industries. The study revealed that the proportion of high-quality Russian goods in the total volume of goods sold as a whole is not lower than that of foreign-made goods. Analysis of changes in the quality indicators showed instability of the quality of non-food goods entering the consumer market of Russia for 2010–2014. It has been determined that the introduction of modern tools of logistics and supply chain management as a and manufacturer relationships (seller) and the customer on the basis of the initiative of active growth strategy will allow the Russian economy to become competitive in terms of import substitution.