INTEGRATING EXCURSION PRACTICES INTO THE ACADEMIC PROCESS AS A PREREQUISITE FOR ENSURING EDUCATION QUALITY IMPROVEMENT AT A HIGHER EDUCATION INSTITUTION
The article treats tourism and excursion practices as components of social, economic and cultural life of a community, taking into consideration their potential forms and technologies. The author maintains that the discipline called Technology and Organization of Excursion Services improves students’ professional knowledge and skills. The emotional component of excursions triggers off students’ psychological processes and functions.