Relational unit as a marker of a new name reference in media discourse
Drawing on the corpus of prepositional case forms of such Russian nouns as телефон "telephone" , телевизор "TV" , компьютер "computer", the paper discusses the issue of coding / decoding the dynamic meaning denoted by relational units in modern media. It is found that the prepositional case form becomes a marker of new reference, entrenching the semantic transformation of the name in the consciousness of a native speaker as a result of external and internal transformations of the designated substance.