The role of the national mentality in the formation of the hotel product
This article defines the terms national mentality and hotel product. The relevance of researching national mentality in the system of formation of hotel product is proved. Main role of mentality in marketing is defined. Main activities of marketing departments in the field of Hospitality are highlighted. The significance of national and cultural features, traditions, way of life of guests, to which they are accustomed to at home, is indicated. The peculiarities of mentality in Tourism business are studied. Current trends in the development of the Hospitality Industry are identified. The work of leading enterprises of Tourism and Hospitality Industry in the North Caucasus Federal District is analyzed. Conclusions on the importance of activity of highly qualified experts in the field of Hospitality, on the role of knowledge of national traditions and characteristics of visitors to the region and on the necessity of implementation of achievements of science and technology in Hospitality and Tourism enterprises are made.