WHO & HOW DO ABROAD GOODWILL RESEARCHES: THE PUBLICATION ANALYSIS
The article presents the analysis of foreign goodwill researches according to the abstract and citation database Scopus. This analysis covers dynamics and structure of foreign goodwill researches for 1990-2015.1 found the countries, journals and authors who have published the largest number of articles in this area. I considered the dynamics of foreign goodwill publications number. I identified the most significant trends in goodwill researches for each of the years in the study period. I proved that researches of goodwill impairment are the most popular in recent years.