SELECTION OF ENTERPRISE DEVELOPMENT STRATEGY OF THE DEFENSE INDUSTRIAL COMPLEX ON THE EXAMPLE JOINT-STOCK COMPANY "PRODUCTION ASSOCIATION "URAL OPTICAL AND MECHANICAL PLANT"
The article illustrates the experience of developing a strategy for the diversification of the defense enterprise JSC «Production Association «Ural Optical and Mechanical Plant». The socio-economic situation of the enterprise and the main products for civil purposes are described. The mechanism of complex analysis of opportunities and threats of the enterprise using modern economic methods is presented: PEST analysis, analysis of five Porter Forces, SNW analysis and SWOT analysis. According to the results of their implementation, several projects have been identified, separated by typical development strategies of enterprises. At the next stage of drawing up the strategy, the company's objectives were determined according to their degree of importance and taking into account the influence of interested parties. The following describes the results of ranking projects by the degree of influence on the objectives of the enterprise. The author has substantiated and determined the choice of the strategic goals of the development of this enterprise for the period up to 2025: localization of production, reorganization of the sales service and modernization of mass-produced civilian products. Describes the proposed mechanisms for cooperation with partners, describes the factors of cooperation and risks. In conclusion, the expected positive results of the implementation of the proposed strategic objectives are predicted.