EFFICIENCY OF WORK IN THE DIGITAL ECONOMY
New technologies, and above all the development of the Internet, make it possible for many people to work together regardless of their geographical location, and the main function of the Manager is to coordinate and control the work of people who are far away from him. The essence Вестник ПВГУС, Серия Экономика Выпуск 4 (63), 2020 18 of "Industry 4.0" is the accelerated integration of cyber-physical systems into factory processes, as a result of which a significant part of production will take place without human participation. Further development of the information space makes it necessary to restructure and improve business practices in order to find new and more effective ways to gain a competitive advantage. The company's personnel will have to unlock their potential of digital competencies. Millions of people face the challenge of finding their niche and learning how to take advantage of digitalization and explore new jobs in new employment relationships. The article presents the research of American scientists Karl Benedict Frey and Michael A., Klaus Schwab, Nicholas Negroponte, the Institute of the future, the Phoenix research Institute, the group of Andrey Komissarov from the NTI University, scientists from the Higher school of Economics. The authors analyzed statistical data that allow them to justify their proposals for the correct organization of staff work and the requirements imposed on them. The state implements an active policy to improve the digital competence of the population and to constantly update professional knowledge. The article contains some programs for free training. The authors popularize the construction of an individual educational route in the process of implementing continuing education programs to improve the efficiency of labor activity.