ANALYSIS OF THE DYNAMICS OF THE PORTFOLIO OF GC "BORAVTO"
The subject of this article is the portfolio of brands in BORAVTO. We gave the definition of the brand portfolio, highlighted the main advantages in the periodic change of brands distribution in the portfolio, analyzed the value of brand portfolio management in a competitive market, and also we analyze the dynamics of the BORAVTO GC brand portfolio and the change in the Russian market share during the analyzed periods.