HERDING INNOVATION: THE "BEST PRACTICE" AGENDA
The relevance of the research topic is determined by the need to highlight the barriers to sustainable development in core industries and sectors of the economy which appear deeply rooted in the interdependence of acceptable standards and practices that in the long run have been the greatest obstacle to effectively protect the technological growth needs of big companies as well as start-ups. The paper builds a case for questioning these standards around a more traditional manufacturing firm that has taken a more effectively sustainable approach on its research and development practice.