FUNCTIONING OF QR CODES IN CREOLIZED TEXTS IN WRITTEN COMMUNICATION
Analyzing use of QR codes in creolized texts of written communication the author attempts to defi ne their specifi c functions. The main functions are: attractive, esthetic, informative, hyperlinking, image creation and the function of text fi eld organization. The author draws attention to the possibility of hypercode usage as verbal and iconic components of creolized texts, as well as to the information perception selectivity connected to the hypercode phenomenon.