THE POSSIBILITIES OF GAMIFICATION IN THE IMPLEMENTATION OF KEY FUNCTIONS OF PERSONNEL MANAGEMENT
The article discusses possibilities and limitations of the using the gamification in the aspect of the implementation of key functions of personnel management. This problem is especially relevant in the context of digitalization of the global community, which is actively developing and covers most of the processes taking place in the world, which has significantly affected the aspect of personnel management. The authors consider the features of the introduction various types of the gamification at enterprises and give examples of the practical experience of domestic and foreign companies that successfully implemented this IT-technology in aspect of personnel management. The article focuses on using the gamification technologies in the processes of adaptation, motivation, increasing the degree of involvement in work, training, development of emotional intelligence of personnel, as well as in the aspect of the development of corporate culture of the enterprise