The image of Kazakhstan as a factor of development foreign market of tourist services
The article considers the tourist image of Kazakhstan as one of the factors influencing the development of the market of tourist services of the country. Described methods of image formation and its subsequent promotion as the brand. Also analyzed some results of the international exhibition EXPO.2017, which contributed not only to the strengthening of the positive image of Kazakhstan as a dynamically developing country, but also to the formation of its new image - a state focused on technological breakthrough in overcoming the energy problems of the XXI century.