Managing the reputation activity of a media organization in a crisis situation
The article discusses the features of managing the reputation of a media organization in a crisis. The main technologies of working with the reputation of a media organization at the stages of its formation, maintenance and protection are analyzed. The main directions in managing the reputation activity of a media organization in the offline and online environment are defined, and the main PR technologies used by the company in the overall reputation strategy are identified. The role of the company's reputation strategy in the overall business strategy of the media organization is outlined.