THE MODERN PARADIGM THE ESSENCE AND DEFINITION OF THE EVALUATION OF INVESTMENT AND INNOVATIVE ACTIVITY OF ENTERPRISES AND ORGANIZATIONS OF THE REGION
Modern high-tech world encourages enterprises to innovate and find new sources of resource support. In this context, interesting is the consideration of the question of the relationship of innovation and investment processes with defined cycles, having a lot in common. Investment support innovative development of enterprises depends on the specific characteristics of investments, such as long payback period at implementation of innovations, increased risk of implementation, irregularity of income from investment. All this causes the relevance of the chosen for investigation of issues that are directly related to leaky today the development of investment - innovation activities. Focuses on evidence-based need for economic analysis in investment and innovation activities of a business entity. The peculiarities in this sphere. Examined the relationship of investment and innovation activities of the enterprise. Presents and analyzes the stages of complex analysis of investment and innovation activities of a business entity. Scientific novelty of research consists in a substantiation of the effectiveness of a comprehensive analysis of investment and innovation activities as an integral structurally separate phase of the study, allowing to improve system of indicators to measure the effectiveness of projects to optimise portfolio investments, the profitability of transactions with specific financial assets including investment in innovation and sensitivity to ensure the profitability, to identify the impact of investment-innovative projects on the overall results of the company.