OPTIMIZATION OF THE FUNCTIONING OF RURAL AND ETHNIC TOURISM IN PRIDNESTROVIE IN MODERN CONDITIONS
The article describes the current state of rural and ethnic tourism in Pridnestrovie. The advantages of the development of this branch of tourist activity in the region are outlined. The possibility of creating a variety of agro-tourist and ethno-tourist complexes and folk crafts enterprises in rural areas is discussed. The necessity of developing innovative infrastructure of rural areas for the development of agricultural and ethnic tourism is revealed. The most attractive destinations of rural and ethnic tourism in Pridnestrovie are described. There is an active development of rural guest houses in Transnistria as a result of the activation of the functioning of agricultural and ethnic tourism in the region. The provision of reception and accommodation services to recreants in agricultural farms and rural guest houses determines the functioning of ethnic, agrarian religious, wine, balneological, gastronomic, ecological and cultural-historical tourism. The relevance of the development of the Pridnestrovian tourism infrastructure as the basis for the rational use of the socio-economic resources of the republic is stated. The problems and prospects of the development of agricultural estates in the system of tourist accommodation facilities in Pridnestrovie are considered. The growth of popularity among tourists and recreants of agricultural pensions as objects of accommodation and development of ethnic and rural tourism is stated. The measures necessary for the implementation for the optimal functioning of ethno - and agrotourism in recreational Transnistrian destinations are given. The necessity of creating conditions for attracting foreign tourists to the region is revealed. Measures are outlined for the quantitative and qualitative growth of recreational service providers, as well as tour operators offering the product of agro - and ethnotourism. The necessity of joint interstate functioning in the field of inbound and domestic tourism on the basis of ethnic, therapeutic, event, ecological, cultural-historical, agricultural, wine tours and marketing of national cuisine throughout the Dniester basin is emphasized. Recommendations for optimizing the sustainable development of agricultural and ethnic tourism in Pridnestrovie are proposed. The problems and prospects of the development of ethnic and rural tourism in the Dniester basin are discussed.