REENGINEERING HUMAN RESOURCE MANAGEMENT AS A WAY TO INCREASE REFORM PROCESS
A key element of effective production is a human - a creative, creative thinking, looking, naughty. The creative potential of the staff have the ability and determination to overcome obstacles, solving problems. This article provides a method to describe the creative potential in reengineering business processes of the organization. A non-linear model of the creative potential of the Innovative organization, which Is a combination of creative and Innovative processes and is presented as a continuous chain of parallel-series occurring homogeneous cycles. The study concludes that the emotional reaction of people, their opinions and positions is not just important, but critical to the success of reforms.