MAINTIANING EXPRESSIVNESS OF METAPHORS WHEN TRANSLATING POPULAR-SCIENTIFIC TEXT
Numerous works on metaphor mostly describe different aspects of the phenomenon rather than give answers about its origin or, which is more important for a translator, effective translation techniques necessary to maintain the level of expressiveness of different types of metaphors in a popular-scientific text. All the above determines the topicality of this research. The article specifies the place of a popular-scientific text among other types of texts, which is crucial for the selection of practical material and understanding of the functions ofmetaphors in this type of text. Also, the article focuses on possible translator choices and translation techniques which are assessed in the context of maintaining of expressiveness ofmetaphors translated both from English into Russian and from Russian into English. The results of this research can be used for the analyses of metaphors and their translations in a popular-scientific text. The arguments and findings can help translators avoid unnecessary lowering of the level of expressiveness.