Cultural and historical context of food brands: comparative analysis of the communicative practices of Belarus and Russia
The article discusses the possibilities of using the cultural and historical potential of modern food brands in the post-Soviet space (for example, Russia and Belarus) in the process of promoting these brands and increasing the demand for them, including through the development of gastronomic tourism. The food brands of the European North of Russia (Arkhangelsk cod, Vologda butter, «komi shangi») and Belarus (dairy products, «smorgonskiye abaranki», «narochanskiy» bread, «lidskiy kvas») are analyzed.