Using of Internet marketing instruments in enterprise activity
The Internet marketing essence is studied in the article, there are various approaches analyzed to its definition. The main Internet-marketing components are showed, its varieties and categories are systematized and visually submitted. The Internet marketing structure and instruments are reviewed. The place and role of modern Internet-marketing instruments in the enterprise activity are defined. The advantages of using Internet marketing instruments for effective economic entity activity are presented. The features and structure of Internet users are investigated. The current state of Internet marketing in the Donetsk People's Republic is outlined. The development trends and functioning disadvantages of Internet marketing in DPR are revealed. The Internet marketing prospects and features of further development in the republic are determined.