MODERN SOCIAL AND CULTURAL TECHNOLOGIES IN THE WORK OF MUSEUMS (ON THE EXAMPLE OF STAVROPOL REGION)
The article is devoted to the consideration of the problem of using modern technologies in the work of museums in the Stavropol Region, contributing to the modernization of the activities of institutions in the social and cultural sphere. The relevance of the study is due to the fact that at the current stage of development of socio-cultural activities, the development and active implementation of various technologies aimed at improving this area is being carried out. The technology of socio-cultural activity is viewed as a socio-cultural system and as a technological process. The advantages of using new technologies for social and cultural activities in museum activities are: increasing the information space; increasing the attractiveness of the exposition; increasing the availability of museum information; improving the quality of museum services. It is shown that the use of modern socio-cultural technologies contributes to the improvement of the process of mastering museum information and brings interactivity to the interaction of a museum object and a visitor. The activity of the museum network of the Stavropol region, consisting of state and municipal (including branches) museums, the museum and exhibition complex “My country. My story” and others. It is especially emphasized that museums, using the rich potential of information and communication technologies and the Internet, conduct virtual excursions similar to slide shows, slide shows, which, creating the effect of real inclusion in the museum environment, become fascinating for visitors of different ages.