TRADITIONAL YAMAL IN INDUSTRIAL DYNAMICS OF ХХ <sup>th</sup> CENTURY: PROBLEMS OF ADAPTATION
The results of the collision of industrial civilization and traditional civilization in the Yamal tundra are analyzed. It is shown that the West Siberian oil and gas complex has violated lifestyle of the indigenous peoples of the North. The changes in production, life and culture of reindeer herders in the conditions of intensive industrial development of the region are studied.