SIMULATION MODELING APPLICATION TO LABOR INTENSITY ANALYSIS OF UNPAID TECHNIQUES INCREASING THE WEBSITE TRAFFIC
There are the examples of search engine optimization results, when somebody quickly finds the trend text posted on the web-sites “Holy icon painters” and “Life in Christ”. Labor intensity of three unpaid techniques increasing the web-site traffic is argued. Unpaid advertising campaign in Internet includes in placing of trend articles to web-site page, direct mail sending of thematic articles for focus-groups and placing advertising texts on unpaid web-boards. Using of unpaid advertising campaign in Internet is perspective addition to any advertising campaign. Article`s author built the simulation model using GPSS modeling technique for analyzing labor intensity of the advertising campaign. This simulation model results in data obtaining for advertizing campaign optimization. Unpaid student version of GPSS modeling technique is enough for analogical tasks. This approach to analyze such effective unpaid advertising campaign in Internet is possible in any organization. Colleagues from advertising and marketing Departments can use this instrument in their researches.