CREATING A NEW BRAND OF THE CITY ON THE BASIS OF ADAPTATION OF OBJECTS OF INDUSTRIAL HERITAGE
This research is devoted to the problem of reduction of socio-economic attractiveness of cities and to the search for new ways to develop the potential of settlement through the search of its distinctive characteristics and historical features, identification of main factors influencing on the development of territories in modern conditions and also using formulated principles on the example of Ivanovo city and its textile factories.