RESEARCH OF INNOVATIONS AND IMPLEMENTATION OF INFORMATION SYSTEMS IN THE FIELD OF MANAGEMENT AND MONITORING OF OUTDOOR ADVERTISING
The subject of the research is innovations expressed by the introduction of information systems in the field of management and monitoring of outdoor advertising. Within the framework of the work, the study of business processes and the design of a data model that allows you to describe the conceptual schemes of the subject area are carried out. As a result, the basis for the design and development of an information system for monitoring and managing outdoor advertising was developed.