On the issue of the development of institution of responsibility for inappropriate advertising
This research is about problems of legal regulation of liability for inappropriate advertising. In this article the issues of identifying criteria of inappropriate advertising are raised; the description of inappropriate advertising and classification of inappropriate advertising are given. In addition, it's proposed to legislate the criteria of validity and appropriateness of the use of certain pictorial means in advertising, as well as the question of the need to establish criminal liability for knowingly false advertising.