Modern technologies for assessing and accounting for the effectiveness of entrepreneurial activities
The article proves the relevance of the application of modern technologies for assessing and accounting for the effectiveness of entrepreneurial activities. As technologies for assessing the effectiveness of entrepreneurial activities, economic, marketing and benchmarking are considered. Economic technology combines four groups of indicators. An innovative methodology for accounting and analytical assessment of entrepreneurial activity with the use of accounting engineering tools was proposed. Marketing technology to assess the effectiveness of entrepreneurial activities involves the conduct of analytical calculations related to the assessment of the company's behavior in the market. Benchmarking technology of competitive analysis in the author's vision is viewed as a concept that implies the development of the company's desire for continuous improvement, as well as the process of improvement.