ABOUT THE TERM "MARKET INSTRUMENTS" IN THE ENTERPRISE COMPETITIVENESS
Nowadays in the media and scientific literature is widely used the term «market instrument», and in most cases they offering to understand the concepts, which are distant from each other. This article analyzes the «market instruments» term, confirms the necessity of forming of definition of the term, which takes into account the possibility of its use and the specification in different areas, considered etymology and dynamics of the term during the development of society. During the examination of the various sources were detected the advantages and disadvantages of existing definitions, considering contribution to the development of the issue of many researchers and practitioners. By the results of the research was formulated the new definition of the term «market instruments».