CONCEPT OF INNOVATIVE MANAGEMENT IN A MODERN ORGANIZATION
The authors consider the principles and mechanisms that should underlie the practice of innovative management of modern organizations. The algorithms for generating innovative values proposed for widespread implementation assume that all representatives of the organization's personnel are the main source of their formation. At the same time, the source of their formation is the socio-ecological and moral processes initiated by managers. The principal position of the authors is the thesis about the personal responsibility of the head of the organization for the formation of an internal environment favorable for the emergence of desirable innovative values. At the same time, according to the authors, innovative values appearing in organizations, on the one hand, contribute to an increasingly complete manifestation of the parameters of the new economy, and on the other hand, they are a competitive advantage that helps to overcome the crisis states of any particular organization and the economic system as a whole.