Discursive Representation of Local Patriotism of Present: Conceptual Balance of Communicative-Textual Environment
The results of studying the conceptual balance of the communicative-textual environment in the context of discursive construction of local patriotism of the present in the regional media of the Volgograd region are presented. Local patriotism is considered as a complex phenomenon, which includes patriotic consciousness, attitudes and activities, formed in the relevant areas. The conceptual balance is interpreted as one of the parameters of ecological compatibility of the given environment. In order to characterize the conceptual balance, the grading of the truth of proposition by reducing categoricity or certainty, the focus of facts presentation, the prevailing types of headings, the nomination of the structural components of local patriotism, the modification of the superstructure of texts are studied. The analysis made it possible to establish that the grading of the truth of preposition by reducing categoricity or certainty at the level of propositional content or propositional setting is more typical for discursive practices aimed at the formation of local patriotism of the present than local patriotism of the past. It is concluded about the prevailing compliance with the conceptual balance of the communicative-text environment. It is noted that the conceptual balance is characterized by the accentuation of activity manifestations of local patriotism, presenting the dynamic image of the region to the subject of local patriotism, placing in the communicative focus of positive changes.