Marketing Component of the National Systems for Supporting the Exporters
Although an unambiguous classification of tools for State system of supporting the exports does not yet exist in the contemporary Ukrainian and foreign publications, most scientists point out the important role of the State in forming and enhancing the competitiveness of the national exports. The article is aimed to determine the outlines of marketing component in the modern systems for supporting exporters from different countries and identify prioritized from the view of efficiency methods and tools for assistance in development of the marketing activities of exporters. The article discloses principles and basic motives for establishing the national systems to support exporters. International experience of the trade promotion organizations is analyzed. The prioritized tools of national system for supporting the exports are systematized, and such tools as finance, marketing and management are highlighted. An effective system for supporting the exports helps countries to increase their own competitiveness and strengthen the competitive position of the domestic manufacturers in the foreign markets, encourages the non-exporting firms to expand the boundaries of their activities out to the foreign markets. In our country, the system for supporting the exports is only beginning to emerge, thus experience of foreign countries is quite relevant for the development of the export activities of national producers.