The features of management of marketing activities in agriculture
The aim of the study is the analysis of the characteristics of modern management marketing activity in agrarian formations, justification the need to develop management of marketing activities and identification ways of agromarketing system implementation in agriculture of Ukraine. The development of marketing activities in agricultural units as a socioeconomic complex has several features and largely depends on the factors of external and internal environment and levers of state regulation of agricultural production. Current economic realities require the development of ways of improving the management of marketing activities of agricultural enterprises. In our view, the implementation in practice of agricultural commodity marketing approach can provide rapid adaptation of enterprises to the agricultural sector of the market environment and ensure its competitiveness and sustainable development.