Purpose and features of corporate culture
In the article the author examines the corporate culture of the company, which can provide the leading positions in the market, as a powerful factor for improving the quality of work and improving the results. It is emphasized that corporate culture and corporate ethics are the most productive in increasing profitability. Corporate culture is manifested in relationships that constitute a holistic organizational mechanism that spreads the impact on the activities of the enterprise. This defines a systematic approach in the study of a corporate culture that manifests itself in comprehension of integrity and supposed connections. It is noted that an important methodological message of the enterprise competitiveness analysis is to study the processes of competitiveness from the point of view of a cultural phenomenon that can enhance the dynamics of innovative changes in the socio-cultural components of the enterprise environment. The purpose of the corporate culture is to establish a set of norms, principles, rules and internal regulatory documents that regulate the corporate culture and ensure the formation and maintenance of a high corporate spirit. The set of parameters is determined by the behavior of the company’s employees in their relationships with each other, with customers of the company, other companies on the market, authorities and other stakeholders.