Ruglish! Have a talk?" (on implanting transliteration into Russian speech)
The article brings up the following problems for discussion: the substitution of the cultural code in the epoch of hyperreality; imperceptible eviction of the Russian word by the usage of transliteration; formation of the Ruglish phenomenon as a modern technological/communicative innovation; creation of transliteration simulacrums leading to demolishing the image of reality and ousting the national image of the present and the future.