BUSINESS COMMUNICATION ETIQUETTE AND SOME ASPECTS OF HUMANIZATION OF ORGANIZATIONAL INTERACTION
The purpose of this article, which is of a theoretical nature, is a comprehensive analysis of some possible ways of using etiquette practices as a regulator of modern business communication. The significance of this approach increases with the gradual humanization of methods and models of social management, which manifests itself, in particular, in the rejection of strict regulation of interaction carried out both in the internal environment of the organization and in its external social environment - with current and potential customers, suppliers, contractors, representatives of non-profit organizations and local communities. Moreover, each employee should be guided by certain principles of establishing and maintaining contacts, regulating information exchange processes. As such principles one can consider the key requirements formulated within the framework of the business communication etiquette system. The implementation of this approach in the implementation of organizational interaction has a number of advantages that make it possible to increase the stability and adaptability of the organization, to ensure an increase in the efficiency and effectiveness of the activities carried out. The possible approaches to the regulation of business communication practices analyzed in the article are of great theoretical importance, and the formulated conclusions can be successfully used to improve the social and managerial practice of the activities of organizations of various forms of ownership.