COMPETITIVE CARD OF THE MARKET OF MANUFACTURERS COTTON FABRICS OF THE IVANOVO AREA
In article actual problems of textile branch of the Ivanovo area are designated. The Ivanovo area, despite the crisis phenomena in economy, is the leader in textile manufacture of Russia. Manufacturers of cotton fabrics in the Ivanovo area have survived and continue to compete to import production. Classification of the companies-manufacturers of cotton fabrics by a market share and rates of its gain in the market of the Ivanovo area is given. The competitive card of the market, giving the chance to differentiate the enterprise for a taken competitive position is constructed. The characteristic of a competitive position of each analyzed enterprise is given. Features of competitive struggle in the given market are defined. Necessity of improvement of a competitive position of the enterprises by means of management of loyalty of consumers is revealed. Recommendations about improvement of a competitive position of the enterprises-manufacturers in the regional market are made.