Multidimensionality of the world and its mapping in the new and the old journalistic format way to deal with the phenomenon of "copy-paste"
In modern journalism particularly acute is the problem of the imbalance in the use of primary and secondary sources of information when media products are created, due to the widespread of the Internet. This reduces the quality of the products of mass communication, is distorted of information picture of the day. Exclusive data that occurs in the world, the journalist can only give him direct contact with reality, which is achieved by using, in particular, the method of observation. It's lawfully introduced into the theory of communication and journalism, the term «polyphony of reality and multimodal human perception.» Both of these techniques can be considered as over-genre formation able to integrate into a variety of media texts.