MODERN CONCEPTS OF THE INFLUENCE OF INNOVATIVE TECHNOLOGIES ON THE ART OF PRINTED GRAPHICS
The paper analyzes the characteristics of the art of printed graphics, its evolution by historical periods (XIV-XXI centuries), the development of printed graphics techniques and the evolution of its plastic problems. It also considers the innovative technologies of 3D scanning, 2D inversion, 2D and 3D digital printing technologies, as well as the problems of presentation, exposition and installation, the issues of interactive reflection in the Internet and of integration into media space. The author concludes that the plasticity of digital technologies in printing is able to theoretically integrate all accumulated experience in printed graphics. This leads to limitless opportunities of artists in their professional realization. The author of the papers sees that this raises a question of defining esthetic, plastic and technological borders in art. The researcher states an important idea of a change in balancing of manual and intellectual work in art, because of many new software programs that are used in printed graphics. This gives a birth to a new visual culture and history, and questions in artistic and creative identification.