CHANGES IN THE CHINESE LINGUISTIC WORLDVIEWUNDER GLOBALIZATION
The article attempts to analyze the cultural worldview of the Chinese people with reliance on the concepts of family, duty, and happiness. Being an integral part of traditional Confucian culture, these notions were influenced by extralinguistic factors when China was socio-economically and politically isolated. Nowadays this system is still quite conservative and resistant to Westernization due to the Chinese public policy and the hieroglyphic writing. Chinese culture disproves the idea of total globalization and English language expansion, demonstrating that language is a living, self-regulating and self-sufficient system. It is doubtful that such an ancient and rich language as Chinese will ever be totally “Americanized”. There is no denying that globalization has caused some changes in the Chinese views on the family values and the call of duty, nevertheless the core of the Chinese culture remains neoConfucian with some influence of Taoism and Buddhism, which is proved by analysis of the concept happiness.