The problem of marginalization of the dialogue
The article is focused on the problems of modern dialogical speech.The genesis of these problems is associated with those periods in the history of the language, when the dialogue in public speech was marginal or existed in the form of a pseudo-dialog. The main hypothesis is that problems arise when only the genres of epideictic eloquence that serve vertical links are cultivated, but public horizontal links are not given attention. Critical for the history of the Russian language was the ancient period, and then the period of totalitarian propaganda. The destructive effect of propaganda concerns not so much the picture of the world as the communicative practices. The main troubles are linguistic cynicism,avoidance of argumentation and low value of dialogue itself.