SYMBOL OF PERSONALITY AS A FORM OF SOCIAL COGNITION
The following article presents well-grounded foundation why the symbol isolated from social cognition cannot act on the basis of personality. It has been shown that the symbol of personality realizes an evaluation in general of its activity results, thus providing a selection of significant values. From this viewpoint, the symbol of personality is new information about the reality that cannot be detected only with images and symbols. This kind of symbol rests upon a new generalized form of relationships of the personality i.e. relationship on the value basis. The authors suggest the idea that the formation of a new social form of the symbol – the values and ideals of the personality -has been formed with the help of these relations. This new code of the world development is more perfect and generalized than the symbol and the image. At the same time it has been stated that the symbol is a form of social movements through a concrete image of personality. It is a way of finding themselves; moreover it is the process of personal self-determination within the certain social and cultural norms and values. It has been proved that the symbol replaces the invisible social relations of personality through the integrity which is a feature of the sensible perception of personality.