INTELLECTUAL CAPITAL AS A STRATEGIC FACTOR OF THE COMMERCIAL BANK VALUE
Rationale The following article deals with the role of the bank's intellectual property in increasing its’ competitiveness. Objectives The main goal of the conducted research was to show that intellectual capital becomes the main potential of the value of a commercial bank in the modern economy. Methodology Within the research a systematic approach and such scientific methods of cognition as induction, deduction, analysis, synthesis, analogy have been employed. Conclusion In modern conditions intellectual capital becomes ever more important factor in increasing the competitiveness of the credit institution. The relative importance of tangible assets is decreasing, while the role of intangible assets, associated with organizational and infrastructural human capital, has significantly increased. Reasonable usage of intangible assets ensures the dominant position of the bank on the market. The value that a company creates depends on how it uses its resources and competitive advantages and how effectively these values are managed. Thus, intellectual capital is not stated in the amount of intangible assets, but in the company's ability to extract economic benefits from them.