AUDIENCE OF cognitive TV CHANNELS: RESEARCH HYPOTHESES AND METHODOLOGICAL APPROACHES
The article analyzes techniques of studying of the audience focused on non-airtime television. Authors prove the necessity of the methodological paradigm change at the research of an audience of specialized TV channels of cognitive and educational orientation. The authors used for the analysis both materials of leading sociological services of the country, and results of the TSU granted research project. The article can be interesting to the media managers forming program policy of TV channels.