STRATEGIC ANALYSIS OF THE COMPANY’S COMPETITIVE POSITION ON THE PUBLIC CATERING MARKET OF YEKATERINBURG
The article is devoted to the analysis of the competitive position of catering companies in the city of Yekaterinburg. The object of the study is a strategic competitive analysis of the activities of two companies: LLC "Daruma" and LLC "Own Company". First of all, the situation on the market of catering companies in the city was analyzed. The analysis showed that, despite the problems faced by companies in this area in 2022, new gastro projects are opening in the city, the revenue of companies is growing. The main economic indicators of the activity of the two companies in the last two years are also considered. Finally, a comparative strategic analysis of the competitive positions of companies was carried out according to the model of M. Porter's Five Forces. The analysis allowed us to conclude that one of the companies has a stronger competitive position.