PORTRAIT OF THE MANAGER OF THE RETAIL SECTOR PHARMACY ORGANIZATION IN MODERN CONDITIONS
In the context of the financial and economic crisis, falling real incomes and the population's ability to pay, pharmacy organization (PO) have to adapt their activities under environmental factors under the strict control of a manager.Purpose: to develop a portrait of a PO that carries out retail trade (dispensing) of medicinal products for the manager using sociological research.Material and methods. The research was carried out by the method of a sociological survey using a questionnaire survey of 132 managers of the city of Ufa.Results and discussion. It was revealed that the heads of pharmacy organizations are young married women who graduated from educational institutions located in their hometown. Their choice of a profession is due to its prestige (21.2%). In the work of amanager, knowledge of management and psychology is more often used (28.8 and 34.8%, respectively). Working as a manager inmodern conditions in 75.7% of respondents causes stress of varying severity, up to emotional burnout.Conclusions. Thus, overestimated requirements for specialists in the pharmaceutical industry, lack of labor rationing and low wages lead to emotional outburst and retirement from the profession.