Analisis of the market of confectionery products of Ukraine: problems and developement prospects
The food industry of Ukraine is one of the most successful and attractive sectors of the national economy. According to the State Statistics Service of Ukraine, the share of manufactured food products in the total volume of industrial products in 2016 was 18.3%, and in 2017 - 17.7%. One of the most developed branches of the food industry is confectionery production. The share of finished confectionery products sold in the food industry at the end of 2016 is 13.0%, and in 2017 - 12.7%. In recent years, the confectionery market in Ukraine has undergone changes caused by the economic crisis, reduced purchasing power of the population, higher prices for goods and a difficult situation in the Eastern Ukraine. However, this market has a powerful potential, so it is a burning issue for research. The confectionery market of Ukraine is developing rapidly: production volumes are growing, and most importantly, consumers need new kinds of confectionery products, so that the industry, in order not to lose profits, has to react quickly with the product expansion without stopping the production of traditional products. The Ukrainian confectionery market and its peculiarities have been the issue under consideration. There have been defined the leading manufacturers of confectionery products and the market share they occupy. The main problems of confectionery industry in Ukraine, as well as possible ways of their solution have been determined. The dynamics of production of confectionery products, export and import of Ukrainian confectionery products have been analyzed. The preferences of consumers have been revealed