Collaboration of higher schools and employers in personnel training for advertising industry
The article dwells upon the experience in collaboration of higher schools with the advertising industry employers. The Russian economy development encourages high rates of advertising costs growth. The labor market in the sphere of advertising calls for the inflow of qualified specialists. The improvement of advertising specialists' training quality is facilitated by means of the industry representatives involvement in the training process, master classes and student creativity contests arrangement. Advertising agencies provide on-the-job training and traineeships for students on the basis of collaboration agreements. There are active commissions of professional associations on education, which influence on the quality of training and the employment of specialists.