ANALYSIS OF CREATIVE COMMUNICATION TECHNOLOGIES, IMPLEMENTED BY IKEA
In this article we present a detailed analysis of PR-campaigns, which were realized by IKEA company by using creative communication techniques. The effect of increasing brand awareness and loyalty achieved by these satellites is considered. And also the possibilities of ambiguous perception by users of augmented reality technologies used by the company to attract the attention of the audience, and the problem of PR campaigns coverage in the media and the Internet are considered