The conflict in the personal sphere of the patterns "self - significant other" and "self - significant for others"
The article discusses the crisis of a modern subject of activity from three perspectives: socio-cultural crisis, crisis of identity, and crisis of the institution of socialisation. Through the system of impersonal control globalisation deforms society, forming the idea of personality, individuality, and a values system, devoid of a specific bearer. In terms of social psychology, this “swarm” structure levels the qualities of holistic personality by means of updating the qualities of hierarchical personality. This is probably the determining condition for dividuality (a swarm unit), and then a swarm becomes a factor in the further evolution of human personality.