EFFICIENCY OF RESTRUCTURING OF UNIVERSAL COMMUNICATION SERVICES (ON EXAMPLE OF STREET TAXOPHONES)
Since 2014, PJSC «Rostelecom», in accordance with the project «Elimination of Digital Inequality», is engaged in providing universal communication services using payphones. To date, this service is considered obsolete. In addition, it is unprofitable due to the fact that information technology is constantly evolving and modernizing. Along with the operation of payphones, it is possible to provide an alternative alternative to the provision of universal communication services – with the help of modern info-communication devices. The project of restructuring of communication systems is proposed to be considered as a pilot project, which will be implemented on the territory of St. Petersburg and the Leningrad Region. Within the framework of the study, calculations were made of the evaluation of the effectiveness of the restructuring of universal communication services by forecasting future cash flows and constructing a decision tree. The developed projects for the restructuring of communication services assumed the presence of the following risks: the risk of failure of the equipment; currency risks in case of acquisition of foreign equipment; risk of unclaimed and non-receipt of expected revenues. The authors justified the refusal to implement the current project in favor of button informations. The implementation of measures to restructure existing communication systems will lead to the improvement of communication systems and the increase in the efficiency of the provision of communication services.