COMPETITIVE ADVANTAGES OF THE ENTERPRISE AS A BASIS FOR THE DEVELOPMENT OF ITS DEVELOPMENT STRATEGY
One of the factors for assessing the commercial success of the enterprise is its competitiveness in the market. Competitive advantages lay the basis for the development of the company's development strategy, taking into account the current market conditions. The concept of competitiveness is multilevel, so it requires a comprehensive approach to its assessment, taking into account the requirements of the external environment and consumers.