Charity Cards as an Efficient Tool for Sustainable Development
The article considers global trends in charity and affinity cards as an element of sustainable development of states. The possibilities of payment cards with a charity option to support non-profit organizations, as well as the cashback and reward programs offered to customers are analyzed. Examples of well-known charity cards of foreign countries are given and their advantages are considered. The author gives the assessment of the market of affinity cards in Belarus and offers the proposals for its improvement.