IMPROVING THE PROMOTION OF THE TOURIST PRODUCT OF THE REPUBLIC OF UZBEKISTAN IN THE CONTEXT OF DIGITALIZATION OF SERVICE TECHNOLOGIES
The article describes the methods of promoting tourism in the Republic of Uzbekistan in the conditions of digitalization of service technologies, in particular DIGITAL marketing. The importance of modern approaches to attracting the audience, as well as their implementation in practice, is proved. A clear example of efficiency is given, which gives huge opportunities for the development of the tourism business, increases the number of customers, develops, and makes it competitive.