PROMOTION OF SMALL BUSINESS THROUGH INTERNET MARKETING
[For the English full text of the article please see the attached PDF-File (English version follows Russian version)]. ABSTRACT The possibilities of Internet marketing in implementation of a promotion strategy of goods and services of domestic small business enterprises are considered. The comparative characteristic of methods of entrepreneurship promotion in the global network, their advantages and disadvantages is made, the volume of costs of Internet advertising in Russia are analyzed. The more effective means of media promotion for small businesses of transport sector are offered in the context of their commercial activities, including marketing communications and social networking. Keywords: transport services, small business, commercial activity, online advertising, regional popularity, potential customers, blogosphere, context, e-mail, website. REFERENCES 1.Romat, E., Senderov, D. Advertising: Theory and Practice [Reklama: teorija i praktika].St. Petersburg, Piter publ., 2015, 512 p. 2.Melnykovych, O. N. Advertising business: marketing management.Monograph [Reklamnyj biznes: menedzhment marketinga. Monografija].Moscow, National Trade Economic University, 2015, 358 p. 3.Parkhomov, P. G. Modern trends of marketing development [Sovremennye tendencii razvitija marketinga].Aktual’nye problemy ekonomiki, 2015, Iss.12, p.5. 4.Ortinskaya, V.V., Melnykovych, O. N. Marketing Research.Textbook [Marketingovye issledovanija. Uchebnik].Moscow, National Trade Economic University, 2015, 455 p. 5.Dubovik, A. V. Conceptual bases of online advertising of a small business [Konceptual’nye osnovy internet-reklamy malogo predprijatija].Aktual’nye problemy ekonomiki, 2015, Iss.11, pp.12-15. 6.Shapovalova, A. V. Influence of Internet technologies on marketing activities of small businesses [Vlijanie internet-tehnologij na marketingovuju dejatel’nost’ malogo predprijatija].[Electronic resource]: www.nbuv.gov.ua/portal/soc_gum/prvs/2009_3/1504.pdf.Last accessed 10.08.2016. 7.Ezhova, L. F. Information Marketing: educational guide [Informacionnyj marketing: Ucheb posobie].Moscow, MGTU publ., 2013, 560 p. 8.Novakovsky, I.I., Lyubomudrova, L. S. Evaluating the effectiveness of online promotion [Ocenka effektivnosti internet-prodvizhenija].[Electronic resource]: www.nbuv.gov.ua/portal/natural/Vnulp/ Ekonomika/2009_640/24.pd.Last accessed 12.08.2016. 9.Podlesnaya, A. V. Stages of organizational and economic mechanism of advertising campaign [Etapy organizacionno-ekonomicheskogo mehanizma provedenija reklamnoj kampanii].Formirovanie rynochnyh otnoshenij, 2015, Iss.2, pp.7-9. 10.Kapinus, L. V. Evaluating the effectiveness of online advertising [Ocenka effektivnosti internet reklamy].Vestnik MGTU, 2014, Iss.2, p.48.