GENRE "MISSION" IN THE CONTEXT OF SCIENTIFIC-EDUCATIONAL DISCOURSE OF MODERN UNIVERSITY: COMPARATIVE ASPECT (BY THE MATERIAL OF THE RUSSIAN AND ENGLISH LANGUAGES)
The article presents the genre-discursive analysis of the university missions texts. The mission is considered as a symbolic-strategic document, initially oriented to the concept sphere of scientific-educational discourse of a modern university. The research was conducted in the aspect of inter-language contrastive nature by the material of the texts of the Russian and foreign universities missions. The result of the conducted comparison is the identification of integral and differential features that characterize the texts of missions in both languages ​​in the context of scientific-educational discourse of a modern higher education establishment.