FEATURES OF ADVERTISING ACTIVITY AND GOODS AND SERVICES PROMOTION IN PHYSICAL EDUCATION AND SPORTS
The article deals with the main aspects of promotional activities in the field of physical education and sports. The authors substantiate the relevance of the problem, consider the concept of advertising and its influence on the process of organizing and holding competitions, analyze the role of sports sponsorship in the process of creating and promoting communication messages for the target audience of sports. Sports advertising is an integral part of the marketing mix. The article discusses the basic requirements for the carrier of advertising information, the process of choosing a means of distribution and the importance of advertising in development and promotion of an athlete’s image, sports brand or sports organization.