PROBLEMS AND PERSPECTIVES FOR THE DEVELOPMENT OF THE INTERNATIONAL ONLINE MARKET FOR GOODS AND SERVICES IN THE CONTEXT OF THE COVID-19 PANDEMIC
The article presents the dynamics of changes in consumer demand for goods and services purchased online during the COVID-19 pandemic in different countries. The features of the behavior of companies in the market of this segment during the specified period, the perspectives that opened up for companies and buyers in connection with the widespread distribution of this sales format, as well as the problems that have appeared not only for companies in this sector and buyers, but also for the entire economic community are considered. As a result of the research, a tendency was revealed towards a shift in consumer demand from small and specialized sellers to larger sellers who are able to offer buyers the widest range of goods and services of different categories.