APPROACHES TO TAX INCENTIVES FOR THE DEVELOPMENT OF INNOVATIVE ACTIVITIES
The article shows global trends in tax incentives and summarizes approaches to assessing the effectiveness of investment-oriented tax incentives. It is noted that in the conditions of reforming the economy, the determining role in this process belongs to the state regulation of investment and innovation activities of companies. Based on the analysis of foreign practice of tax incentives for the development of international trade, attraction of capital and highly qualified specialists to the economy, current trends due to the digitalization of the economy are revealed. It is shown that the effective application of tax policy instruments is an important condition for successful international competition for attracting investment from transnational companies in the economy.