Psycological reasons for the nominations of the winds
The article is devoted to the psycholinguistic characteristic of wind names. Linguopsychological approach to the study of the language reveals the uniqueness of word semantics, the essence of which is the potential or actual awareness or understanding by the individual of the relationship between words and objects of the outside world, as well as the relationship among words. The analysis of dictionaries shows that such features as the human thinking associativity, figurative perception of the world, the experience of cognitive activity of the previous generations are reflected in the inner form of the word. Semiotic function of anemonyms is included into their associative complexes and possesses the values of importance in the material and intellectual culture of a society. The symbolism of colour designation is one of the onomastic universals. Colour associations of anemonyms (like white/black/brown/red) reflect the dependence of weather conditions on wind characteristics The authors draw attention to the principles of the nomination of hurricanes and typhoons adopted by the World Meteorological Organization. The names of the winds as a part of the pragmonyms (Tornado, Hurricane, Typhoon, etc.) have a psychologically positive effect on/ are psychologically attractive to both domestic and foreign customers, contribute to the successful promotion of Russian imported goods at international exhibitions and fairs.