MAIN TRENDS IN GENDER PROBLEMATIC DEVELOPMENT IN SOCIAL-CULTURAL SPHERE OF CONTEMPORARY RUSSIAN SOCIETY (PART TWO)
The article is the second part in the list of the author’s research conclusions, planned to publication, in the sphere of the gender realia of modern society, which are the part of social and philosophical discourse. The article considers the main trends in the development of gender problematic in contemporary social-cultural space by the examples of literary fiction works, contemporary periodicals and advertising material. The author concludes that gender asymmetry is used as the a priori basis of the gender matrix of existence at linguistic and social-cultural levels.