CLASSIFICATION OF TOOLS OF CROWD MARKETING
This article discusses a new type of marketing - a crowd marketing. A feature of this type is the method of promotion, which provides a set of measures aimed at increasing the sales of a particular product, based on the recommendations that occur as a result of the promotion of the site or brand on the Internet. One of the main goals of crowd marketing is to manage the recommendations and reviews of Internet users, so that as a result they lead to an increase in sales. In addition, crowd marketing can affect the brand image, as well as increase website traffic and its position in search results. Currently, there is no single classification of the tools of this marketing, so the paper proposes a systematization that fully characterizes this type of marketing.