WEBINAR AS THE ELEMENT OF THE EDUCATIONAL PROCESS OF PREPARING BACHELORS FOR DIRECTIONS "ADVERTISING AND PUBLIC RELATIONS"
The article discusses the need to prepare students for professional activities in a highly developed information environment and improve the education system by applying new teaching methods: online lectures and webinars. The methods of using these tools in the educational process aimed at obtaining new knowledge, skills and abilities, obtaining additional experience of professional activity are described. Distinctions of online lectures and webinars from traditional classroom studies are highlighted, advantages of using educational webinars in higher education are revealed, opportunities for students and teachers of the direction "Advertising and public relations" obtained using online lectures and webinars in the educational process are described. In the article on the basis of the conducted researches the problems of organization of application of new methods of students' training at the modern level of technical support of institutions are revealed and described. In conclusion, the necessity of applying modern communication and information technologies in the educational process of the university is substantiated.