DISCOURSE MONITORING TECHNOLOGY OF SPORTS COMPETITION
This article dwells on the notion of discourse monitoring through the analysis of communicative behavior of professional speakers/writers (journalists). The authors clarify the idea of professional speakers / writers, taking into account the cognitive factor of “observation” that has been actively adopted in linguistics. Observation is described as discursive representation of worldview. The analysis of cognitive and discursive activity of professional journalists shows that sports commentator “acts technologically”, that is, uses a particular technology. Technologies underlying discursive monitoring, have their own specific features that are revealed at the level of cognitive and linguistic structures. The idea of technologization of cognitive and discursive activity of professional speakers / writers deepens the knowledge about the nature of communicative competence and creativity.