THE CINEMATOGRAPH IN POPULAR CULTURE: FROM DISSEMINATING POPULAR PRINTS (LUBOK) TOWORKING WITH THE ARCHETYPE AND MYTH 1
The article presents main principles of interaction between cinematography and popular culture with a special attention to the relations between the popular print tradition (lubok) and Russian cinematography at the beginning of the XX century. The author states that the use of popular prints’ themes in movies ensured mass popularity of early cinema and ultimately contributed to the development and dissemination of this new form of art.