TRANSLATION STRATEGIES OF "FOREIGN"
This article is concerned with synchronic and diachronic aspects of strategic choice in translation of “foreign” i.e. the concepts which haven't found reflections neither in target-language culture, nor in its language. Author emphasizes key importance of aim determination in each particular translation act whether dynamic or functional equivalence is chosen. Researches of linguistic scientists and translators expressing opposite points of view in the issue are analyzed and opinions of scientists such as Schleiermacher, Humboldt, Herder, Mounin, Venuti, Balliu etc. are studied. The choice between literal translation and adaptation, “transparent” and “color” translation represents never-ending dispute between originalist and objectivist theories. Two basic principles underlying the choice of translation strategies are emphasized: «foreignization» and «domestication». The 19th century paradigm of «foreignization» as well as the tradition of «belles infidèles» in France and translators' comments of that time choosing the adaptation strategy are viewed. Author comes to conclusion that the choice of translation strategies is a personal act and depends in many respects on the identity of the translator, and that is possible to refer the dispute on correct choice of this or that strategy to one of the paradoxes of translation.