PRACTICAL APPLICATION OF FINANCIAL REPORTING ANALYSIS METHODS FROM THE PERSPECTIVE OF INVESTMENT ATTRACTIVENESS OF A PUBLIC COMPANY ON THE EXAMPLE OF PJSC ROSTELECOM
The purpose of this work is the practical application of methods for analyzing the financial statements of a public company from the perspective of assessing its investment attractiveness. The study is based on the assessment of liquidity, financial stability, business activity and profitability of the enterprise. The practical significance of the study is to demonstrate the basic principles of assessing operational and financial efficiency. The applied research methodology can be scaled up and transferred to other companies.