INNOVATION MANAGEMENT BASED ON THE CONCEPT OF EFFECTIVE MANAGEMENT
The article discusses the main provisions, approaches and principles of the concept of effective innovation management. The author emphasizes that innovation management is the process of approving and implementing strategically important decisions to achieve economic effect in the long term. This is a process that focuses on the capabilities of specific resources for innovative development as the basis of the competitive advantage of the enterprise. The emphasis is also placed on the risk factors of the external environment that the company faces in the course of its activities. The main focus is on the ability and willingness of the enterprise to identify, process and adapt innovations in various fields of application for commercial purposes, as well as the creation of mechanisms that promote innovative development. The task here is to develop a comprehensive strategic innovation management plan with a promising component that will allow all participants involved in the production process to contribute to the implementation of the innovation policy of the enterprise.