Responsible business conduct in the field of ecotourism: conceptual framework, supply chains, regional formalization
The article examines the problem of introducing the concept of responsible business conduct in the field of ecotourism. The regulatory mechanisms for responsible business conduct by the OECD, the Alliance for Sustainable Hospitality and UNEP are analyzed in the context of their implementation in the field of ecotourism. Significant examples of regional formalization of responsible business conduct mechanisms such as Kenozero National Park (Russia) and Green Tourism Business Scheme (Great Britain) are considered.The scienti c novelty of the research lies in considering the organizational aspect of ecotourism through the concept of responsible business conduct, as well as identifying the features of its implementation in the field of ecotourism. As a result of the study, it was concluded that in the field of ecotourism, the implementation of the concept of responsible business conduct has a pronounced focus on environmental protection and consumer satisfaction, leaving out of direct sight the areas of human rights, fair labor, fair finance and anticorruption, which are no less important in the global mechanisms of the OECD, UNEP and the Sustainable Hospitality Alliance. Responsible business institutions in the field of ecotourism in Russia are currently being formed spontaneously and without formalization. An example of the regional formalization of responsible business institutions in the field of ecotourism is the Green Tourism Business Scheme, which stimulates the creation of responsible supply chains in the formation of regional tourism product.