MORPHOLOGICAL FEATURES OF MEDIA DISCOURSE (BASED ON THE VENEZUELAN AND IBERIAN VARIANTS OF SPANISH)
The present work is carried out within the framework of an actively developing linguistic and intercultural communication trend that is intervariant dialectology. The article focuses on the morphological features of media discourse, taking into account the synchronous state of the national variants of the Spanish language: Venezuelan and Iberian. The paper is based on the conception of national variants of the Spanish language, developed by the Russian linguist, Academic G.V. Stepanov. Thus, it supplements the research of Russian Hispanists on the issues of variability as well as national and cultural specifics of the Spanish language use. The data, obtained from the newspaper and advertising discourse, is selected by the method of continuous sampling. These types of discourse exercise a verbal influence on a wide, undifferentiated audience. The article studies speech techniques at the morphological level of the language system, which enables achieving the maximum perlocutive effect in mass media discourse. We found that mass media, in its turn, influence the development of suffixation and prefixation in word formation, the appearance of new types of affixation and the popularization of the ones used less frequently. A comparative analysis of the Venezuelan and Iberian national variants of the Spanish language make it possible to identify differentiating and dialectal features of the morphological methods in media discourse: the degree of productivity of certain suffixes and prefixes (for example, suffixes -il, -amenta, -az, -on, -al), the manifestation of national originality by certain suffixes and prefixes in both semantic and morphological aspects (the typically Venezuelan suffix -amentazón, expansion or change of the meanings of suffixes -azo, -era, -ero). All the theoretical positions are supplied with relevant examples translated into Russian and with the author’s linguistic commentary.