BIG DATA: PRACTICE OF APPLYING TECHNOLOGIES FOR PLANNING AND FORECASTING FINANCIAL INDICATORS
The article discusses the concept of big data and Big Data technology, developed for their structuring, processing and analysis. The statistics of the market for working with big data, which has become one of the fastest growing segments of IT technologies in the world, is presented. The considered experience of using the technology by many foreign and some large domestic companies confirms its effectiveness. The article revealed that for the financial manager Big Data can bring benefits in terms of the development and control of KPI, as well as in forecasting financial and operational indicators. With the help of an accurate forecast, you can avoid lost profits and achieve a high level of financial planning in companies.