APPROACHES TO THE INTERPRETATION PROBLEMS OF THE PRINCIPLE OF METAPHORICAL TRANSFER FROM THE POSITIONS OF VARIOUS INTERDISCIPLINARY RESEARCH AREAS
This article is the result of theoretical research. The paper reveals the essence of the metaphor and also discusses the principles of metaphorical transfer from the point of view of various scientific theories and approaches. In general, the positions of two scientific paradigms - linguistic and cognitive - are subjected to critical analysis in the article. That is done to understand the nature of metaphor and principles of its work.