Features of Organization of Marketing Department of a Bank in Conditions of Using Social Networks
Evolution of marketing of banking products and services in a social network is linked with reforming of enterprise marketing. In this article a new strategy for customer management is developed. The channels of communication with selected target groups of customers are defined. The policy of communication with consumers of banking products and services is determined. The research into assessment of banking community performance has resulted in recommendations for developing a strategy of the bank's presence in social networks.