Innovative banking products for corporate clients and their development
A methodology for substantiating the development of innovative banking products is proposed. This technique involves generating ideas for creating innovative banking products, assessing time and resource costs for their creation, resource requirements, risk assessment, developing a demo version of an innovative banking product for its assessment by corporate clients, making a decision on introducing an innovative banking product into the banking market, introduction of an innovative banking product into the banking market, monitoring the implementation and use of this product. Within the framework of this methodology, it is proposed to form a questionnaire for assessing the feasibility of introducing a new banking product for corporate clients.