FEATURES OF PERSONNEL MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION
Purpose: to study the process of IT-transformations in personnel management. Discussion: The article focuses on the importance of people in the digital development of an organization. The role of the use of information and digital technologies in the management of personnel systems, defined by the concepts of "digital transformation" and "digital perception of employees", revealed the need to develop a strategy for the digital transformation of personnel management systems in order to develop the principles and main directions for the implementation of this strategy. Results: the introduction of digital innovations in the practice of personnel management is required in the current conditions of globalization, digitalization and increased competition. The transition to digital activities of organizations and the effective work of employees with high productivity is the main task of personnel management in a digital environment. The development of a strategy for the digital transformation of personnel management systems will allow organizations to apply new approaches in their activities.