Local Events in the Development of Marketing and Image of the Tambov Region
The purpose of this article is to study the organization of local events in the development of marketing and creating an image of the Tambov region. To achieve the goal of the study it is necessary to solve the following problems: first, to conduct a terminological analysis of the concept of marketing territories, to identify features of territorial marketing, as well as to substantiate the importance of events in marketing and image development of the Tambov region. The main hypothesis of this paper is that the role of local events in the development of marketing and creating an image of the region is huge. Such help to develop social, cultural and economic potential of the region, to form a positive image, and to raise the region's attractiveness for residents, investors and tourists. The research methodology is comparison, scientific research, generalization, analysis and systematization. The results of the study showed that the use of events has a great impact on the development of the region, as well as on the strengthening of interregional and international ties.