THEORETICAL FOUNDATIONS OF THE ACTUALIZATION OF THE CREATIVE POSSIBILITIES OF THE FUTURE JOURNALIST IN THE PROCESS OF PROFESSIONAL PREPARATION
The article is devoted to the philosophical, pedagogical, psychological and journalistic approaches to understanding the phenomenon of creativity and creative potential; the role of the creative approach in journalist education; the questions of creative activity of students and their professional and creative self-development; the pedagogical conditions of actualization of the creative возможностей future journalist in the process of professional preparation.