FINANCIAL STRATEGY AS A TOOL FOR REALIZING INVESTMENT POTENTIAL OF THE COMPANY
This article is devoted to forming financial strategy of the company to ensure effective and efficient realization of its investment potential for achieving economic growth and increasing business value. It presents a technique for forming financial strategy of the company. The author identifies factors influencing on the choice of financial sources for realizing investment potential of the company. She also shows influencing of the cost of various sources of funding for realizing investment potential of the company on the cost of capital. The paper develops the recommendations for modeling the economic growth rate depending on the effect of financial leverage.