Service Development of Museum Services: External Services of Modern Museums
The relevance of the article is associated with the need for digital transformation of the socio-cultural sphere, the development of the region’s creative industries. Virtual Library of Museums, which is collected by the International Committee of Museums (ICOM), testifies to the extraordinary growth in the field of virtual museums. More and more museums around the world provide open access through the World Wide Web. However, this still represents a very small percentage of what is available in the museums themselves. This actualizes such areas of museums’ activities as the development of digital services. The purpose of the work involves the analysis of possible approaches to the development of the service of museums as a full-fledged sector of the creative economy and the formation of a hybrid museum capable of fulfilling the mission of socio-cultural development of the territory. The paper offers brief results of the analysis of services provided by museums in Russia, according to the portal Museums of Russia, the rating of the 100 best museums at http://www.museum.ru carries interesting data on the serviceability of the best foreign museums (British Museum, Metropolitan Museum). The paper indicates the possibilities of museums in the formation of external services for users, the use of which significantly expands the information field of the museum, provides additional opportunities associated with the Web 2.0 trend highlighted and described such groups of external services as mash-up (mixing of services), messaging systems, media services, etc. The data of the Novosibirsk State Art Museum on the development of the IT development strategy of the site of the NGHM are presented, possible prospects for the development of external services are outlined.