Transformation of the regional mass media in the context of change of the mass media communication paradigm
The objective of this article is to substantiate the necessity for transformation of the traditional regional printed mass media and to present new possibilities for their development on the basis of generalization initiated by the author at the Publishing House ALTAPRESS. Also, the concept of creation of more complete relations with the local community (3C Concept- Complete Community Connection Concept) is implemented on the basis of the company's convergent newsroom.