The information in the marketing of tourism enterprises in terms of changes
The role of information in modern economy changes is described. The information systems that provide needs of management in condition of changes are submitted. The factors of the communication effectiveness in change management are elicited. Information about changes in the market appears in the company through constant observation, which form the basis of marketing research. The main component of information about the internal environment of the enterprise should be the results of ongoing analysis of its potential. Change management in tourism is largely based on modern information technologies to ensure fast data transfer and conversion. Information technology can provide effective communication in systems of services' distribution.