CORPORATE CULTURE A MANAGEMENT TECHNOLOGY OF PERSONNEL IDENTITY FORMATION
The purpose of the article is to consider the relationship between corporate culture and the degree of its influence on the identification of personnel and the efficiency of the enterprise, the labor collective. The introduction of virtual tools in the organization of labor is considered as a technology for the formation and strengthening of corporate culture, as well as a resource-saving means of production. The article describes the modern views of domestic and foreign researchers on the problem of corporate culture formation as an indicator of personnel identification. The analysis of the state of the problem was carried out on the basis of the implementation of State Contract No. 1 of 05.11.2020 «Monitoring and modeling of the needs of personnel of enterprises of the Bryansk region in professional training as tools for regulating the local labor market» and the results of a study of personnel involvement in the work of Rostelecom, which was conducted with the participation of the authors in the period from June 21 to December 30, 2018. The research touched upon the topical issues of the interdependence of the identification of the organization's personnel and the choice of effective management technologies in the surveyed enterprises, the analysis of the socio-psychological climate within the labor collectives was carried out.