ABOUT ONTOLOGY OF CREATIVITY
The article covers two historical versions of creativity phenomenon. The first one is the creativity under the domination of tradition, and the second is the creativity in contemporary culture, which is focused on innovations. The fact what in the twentieth century has been called the crisis of culture, was a crisis of traditional «rhetorical» Culture, alienated from the man. Attempts to overcome cultures were expressed in the modernist trend of the twentieth century. The paradox of creativity is that it is directed not against culture, but seeks beyond culture to, which is the basis of all existence and culture as well. But Reality itself is not a culture.