ANALYSIS OF TECHNOLOGIES THE INDUSTRY OF EXHIBITION ACTIONS
In this article the analysis of the international industry of the organization of business meetings at exhibitions and conferences is carried out. The nature and the specification of the international industry of exhibitions and meetings, key factors defining successful vision by delegates of action is shown. One of the best program and complex and technical solutions who it is applied in many companies worldwide – «NetworkNow», by «Matchmaking» and «Grip» are considered. The key questions of management of expectations of internal and outer interested parties of the held event are raised. In article the attention is focused on determination of scales of media branch with the subsequent discussion of key factors of digitalization of exhibition events from the different points of view. Then key questions of internal and external management of interested parties are discussed with the subsequent analysis of the concrete skills necessary in management in this branch. Besides, the assessment of a role of marketing of the direction in the industry of conferences, exhibitions and meetings is given. The conclusion represents the summary of article in which the important questions discussed in the world community are taken up. The concrete administrative skills necessary are also presented to the organizations of business meetings at exhibitions and conferences. The marketing role in the organization of business meetings at exhibitions and conferences is defined.