THE SPECIFICITY OF MODERN SOCIO-CULTURAL PREREQUISITES IN THE CHARACTERIZATION OF THE SUBJECT
This article examines the phenomena of culture and subject in the context of traditional and transforming modern society. The author identifies the main aspects that reveal the specifics of culture and the subject of social action in the context of social practice. From the point of view of the socio-philosophical approach, the subjective transformations and dynamics of the value orientations of the individual in the conditions of the development of society are revealed.