Construction of Social Reality in Network Communities in the Epoch of Informational Globalization
The article considers the technology of network design of social reality in conditions of information globalization. The organization of network communication serves as a prerequisite for the functioning of networked communities that have openness, horizontal morphology, self-organization and dynamism. The renewability of network communications creates a condition for the stable operation of networked communities. Communicative practice, aimed at producing knowledge and creating a picture of the world, is expressed in the concept of «discourse». In the tradition of constructivism discourse is a communicative action for the formation of a sociocultural reality, which is fundamentally unfinished. It is noted that, from the standpoint of the theory of social constructivism, the image of social reality is a conventional construct that influences the behavior and identification of its supporters. In its epistemological dimension, constructivism emphasizes the activity of the cognizing subject, in whose consciousness reality is not reflected, but is constantly constructed, recreated. Constructivist perception of the world is a way of interpreting it, which in itself indicates the importance of the personal dimension in the processes of objectifying social interactions. Important for the stable functioning of the community is the preservation of its self-identification, based on the maintenance of the basic idea of its existence. Its change leads to the creation of a new community, with the establishment of new communication links. The social technology of constructing a community begins with an initiative to approve the basic idea of the community, then follows the design stage, then the stage of institutionalization begins.