CORPORATE SECTOR IN THE PROCESSES OF MODERNIZATION OF THE AGRARIAN-INDUSTRIAL REGION (EXAMPLE OF THE ROSTOV REGION)
Long-term and medium-term factors determine the relevance of the search for models of economic modernization in the regions of the Russian Federation. The article examines the strategies of TNCs and large business companies as a driver of modernization (on the example of the Rostov region). Analyzed the current incentives, conditions and factors of modernization developing in the region. The high potential of demand was revealed, but the absence of extractive industries, which determines the agrarian and industrial specialization of the region. Based on the study of the range of strategies of key large companies based in this area, it was concluded that the strategies of large business actively influence such aspects of modernization as innovation, investment, human resources and institutions. The components of trends in these areas are robotization, digitalization of production, export-oriented technological renewal, expansion of the product range, organizational innovations, new channels for promoting products in Russia and the world. A feature of the modernization model in the region is the integration of modernization directions within the framework of TNCs based on TNCs, cooperation of companies within the framework of production, the cluster effect, export supplies of TNCs, their sectoral complication, integration, which allows the region to expand exports and improve the technological level of the economy.