Formation at students of knowledge and judgment about prices
The article discusses the characteristics of the process of formation of students' knowledge and perceptions on prices. The authors give the term of «price», «reception of prices» and consider that the price factor has a significant impact on the adoption of consumer solutions in the market of educational services. The authors discuss the definition of the following terms: «pricing», «educational services» «educational services market». The article presents a theoretical analysis of the reception and evaluation of educational services’ prices. This analysis is based on the behavior research of people who buy services of educational institutions. The authors give special attention to economic games; they contribute to the formation of students' knowledge and perceptions on prices. The authors of the article analyze types of business games and give practical recommendation on the formation of students’ knowledge and perceptions on prices.