CONCEPTUAL FOUNDATIONS AND PRACTICES OF SOCIALLY-ORIENTED ACTIVITY OF CORPORATIONS AND CHARITY FUNDS IN THE WEST AND IN RUSSIA
This paper highlights the main aspects of socially responsible behavior of business corporations as well as the relationship between CSR and the results of their activities. The paper covers conceptual foundations, mechanisms and forms of interaction between the companies and target audiences. The analysis of distinctive features of CSR models in Western countries and Russia is given.