Perspective for the development of mobile media
This article examines the trends in the development of mobile me- dia and reveals their advantages and disadvantages. Mobile edition is considered as a new channel of information. Mobile edition has a high level of responsiveness and interactivity. Mobile edition is a multimedia product that includes text, illustrations, interactive ele- ments, videos and unique soundtrack. The technical capabilities of mobile editions allow readers to select the information in text, audio, visual or multimedia form, and quickly respond to it. The emergence of the new media format requires solving the problem of the connec- tion possibilities of programming and creative ideas of the journalist.