CONCEPTIONS OF VIRTUAL OR NETWORK IDENTITY: CRITICAL ANALYSES
Comparative analyses of general conceptions of virtual and network identity has been made. It is shown that the concepts of «virtual identity» and «network identity» have several meanings in modern science: as characteristics of belonging to a society, where the main activity of its members is connected to computer technology; as a synonym of multifactorial, dynamic, changeable identity; as a result of self-presentation in social networks, personal virtual image; as an alternative identity, acting in virtual world and having characteristics which differ from those of real identity. The author comes to a conclusion that network or virtual identity could not be regarded as an independent entity, as subjects of behavior and activity, as an alternative to a real personal identity. This is only one of the aspects of identity, resulting in self-presentation in virtual world. Nowadays, when Internet has come into everyday life of a major number of people, interpenetration of real and network identity occurs, allowing insisting that real identity includes elements of network identity and network identity in most cases fits real identity.