PECULIARITIES OF STAFF MARKETING IN COMPANIES WITH MULTICULTURAL STAFF
The necessity of using marketing tools in staff management system of the modern company is proved in the article, the changes of the labor market under the conditions of the global economic crisis are described, the parallels between macroeconomic tendencies and structural changes at the micro level are drawn. The authors propose an integrated model of interoperability of HR-Marketing and staff management under the conditions of multi-cultural interactions and cross-cultural communication between staff. The directions of the external and internal staff marketing during management of a multi-cultural staff are described. From the point of authors' view, providing the system when organizing and implementing marketing activities in the field of staff management, from the integration of human resource management services and staff marketing c a synergistic effect that is expressed in increasing the efficiency of the company in the market environment can be obtained.