METHODICAL APPROACHES TO THE ECONOMIC ASSESSMENT OF THE EXPORT POTENTIAL OF THE AGRIFOOD INDUSTRY
The article systematizes methodological and methodological approaches to the effectiveness of the export potential of the agricultural and food sector and its strategic directions. The methodical approach was developed to determine the effectiveness of the export potential of the agroindustrial complex, the essence of which is to use an integrated system of indicators at various stages (formation, development, management) and management stages (planning, regulation, organization, motivation, control) characterizing the results of ongoing activities, promising areas of export development strategy of business entities.