NEW MEDIA INTO THE PANDEMIC: WAYS OF TRANSFORMATION
The coronavirus pandemic, which changed the life of the entire population of the planet, served as a catalyst for the development of all information processes and, above all, became the reason for the transformation of the so-called new media. At the same time, the structure of media consumption itself has changed. Prospects for the evolution of media on the Internet have been seen before, but the pandemic has accelerated and differentiated these processes. Among such topical trends were the building of the community, the actualization of storytelling, special forms of attracting the attention of users, to the extreme. At the same time, the audience has increased interest in the so-called "long reading", creative and calming materials, as well as reliable analytics regarding the situation with the coronavirus. Interest in cognitive and educational content has noticeably increased. Among the current trends caused by the pandemic, one can also highlight the emergence of non-standard associations-collaborations for creating content: during the quarantine, we saw a lot of information from ordinary users and bloggers in professional media and social networks, and after the weakening of security measures, the amount of this content did not fundamentally decrease. The share of copyright media has significantly increased: not only professional journalists, but also representatives of various creative professions, as well as doctors, create their successful blogs. During the pandemic, an increase in the role and influence of media platforms, social networks, aggregators was recorded, while they are no longer neutral, as previously declared, but actively impose their economic and political agenda. Among the significant trends are the formation and popularization of the so-called ecosystems and super-applications, as well as diffusion, interpenetration within various types of media. The pandemic also revealed important negative aspects: for example, the decline in the quality of the work of professional media. The industry must certainly use the opportunities that the pandemic and the transformed forms of communication in new media have opened up for it, but it is important that the risks that have arisen in this regard are taken into account.