Modeling the process of the company's digital transformation
The article discusses the periodization of the evolution of business models of the company, which took place in parallel in time with the evolution of ideas about the internal environment of the company, shows the prospects for their joint use. It is shown that the scheme, such as canvas of Osterwalder-Pinier business model, which is widespread in business, adequately describes the sequence of stages of digital transformation of a firm. The authors emphasize the importance of describing not only the factors and processes of the internal environment of the firm, but also the need for their harmonious interface with the external environment of the firm, which is the source of digital innovations in the context of PEST-coordinates.