The role of tourism branch in the formation of Ivanovo region brand
The article considers tourism as a factor in the formation of a regional brand. Attention is focused on the fact that recently the offer of tourist products has expanded significantly, including through industrial tourism. The directions in which industrial tourism can develop are determined, the target segment of each direction is presented. Аnalyzes the problems hindering the effective development of industrial tourism, provides an example of the implementation of the concept of industrial tourism in the Ivanovo region.