CURRENT ISSUES OF MARKETING COMMUNICATIONS DEVELOPMENT
The article deals with topical issues of ongoing changes in the field of marketing communications. The issues discussed relate to the main trends in the promotion of goods and services, as well as some topical issues of digitalization of advertising and public relations. The article presents statistical data on the dynamics of online and offline trading, as well as some theoretical recommendations concerning current trends in the development of marketing communications. At the end of the article, an interim result is summed up on the effectiveness of the use of promotion tools in the network.