On the constitutive transit in media phenomena. Investigations for political studies
The author specifies the interpretation of the media phenomenon. Medium phenomenon and communication are described as the background and the supportive framework for social and political processes. Medium precedes communication. For understanding media phenomena constitutive role of the medium is more meaningful than its transmission functioning in social life. The constitutive potential of the medium determines the very essential sense of the famous thesis “The Medium is the Message”. It is even more clear following the cross-cultural interpretations of this thesis in English and Russian languages. Constitutive understanding of the medium phenomena influences the treatments of the political processes. The medium messes, mixes the certain place of reality and as if it lights up social spaces. According to this metaphor, the phenomenon of policy also forms the ontological locus where through the processing of informational uncertainty one can establish commonly shared values and norms for social consolidation and activities. The author characterizes the policy medium patterns proceeding from the unstable (E. Laclau, C. Mouffe) and object-oriented (G. Harman) ontology.