ON CERTAIN PECULIARITIES OF HEADLINE AS ONE OF THE KEY STRUCTURAL ELEMENTS OF PUBLICISTIC MATERIAL IN THE RUSSIAN AND GERMAN PRESS
The article provides comparative analysis of the Russian and German media-linguists' views on the headline problem, its typology and the functions it performs as a compositional and structural element of a newspaper article. The author aims to identify the basic types of headlines in the Russian and German press, to analyze the different views on the role and place of a headline in publicistics.