CHRISTIAN MEDIA IN RUSSIA IN THE AGE OF "NETWORKIZATION"
This paper analyzes the subsystem of religious media in Russia, with a focus on Christian media and their place in Russia’s media system in the context of “networkization”. The dilemma faced by the Russian Orthodox Church in coming to terms with new digital communication technologies, and the ‘pros’ and ‘cons’ of using social networks, are considered by specialists in the field. The author underscores three problem areas for Christian media in Russia: (1) the requirement that journalistic endeavors remain subordinate to the goals of proselytization and public relations; (2) a blurry understanding of the target audience, and (3) the use of a barely understandable archaic ecclesiastical language. The author hypothesizes that some recent approaches to the challenge of “networkization” on the part of Orthodox, Catholic and Protestant thinkers may hold promising solutions to the problem