NOMINA PERSONA: USUAL AND OCCASIONAL MEANINGS
The article is devoted to studying one of the segments of the Russian provincial communicative space; in particular, the author describes qualitative nouns nominating a human being according to his personal qualities and features of character. The paper identifies the peculiarities of their meaning interpretation in the different types of dictionaries, establishes the potentials. Knowing the specificity of their functioning in speech practice allows the communicant to formulate correct statement, to change the tonality of communication if necessary, to remove unnecessary tension, and, consequently, helps to avoid communicative mistakes and failures.