Economic aspects of e-banking development on the example of SKB-Bank, PJSC
The article discusses the problems of improving remote service in the banking sector. The authors applied elements of systemic and institutional approaches, as well as methods of graphical and textual modeling, comparative analysis, decomposition and expert assessments. The problem of the development of this area of the bank's activity is becoming particularly relevant today, since the course taken towards digitalization in all spheres of management, as well as restrictive measures caused by the coronavirus pandemic, challenge the development of new forms of electronic service in order to minimize additional risks, as well as increase competitiveness. The characteristics and content of e-banking services are studied. The definition of e-banking services is given. The main types of e-banking services are determined. The characteristics of servicing individuals, legal entities, etc. are considered. The subject analysis of the features, as well as the effectiveness of the e-banking are illustrated on the example of SKB-Bank, PJSC. The materials present the results of the analysis of efficiency and competitiveness in this area of the bank's activity. Specific measures for the further economic development of e-banking services are proposed and justified.