PROBLEMS OF DIGITALIZATION OF AGRICULTURAL PRODUCTION TECHNOLOGIES
The factors hindering the development of agribusiness digitalization are identified and the basic measures to reduce, up to complete elimination, the risk of their manifestation are identified. The research methodology combines approaches to comparative analysis and statistical data analysis of the results of studying the problems of digitalization of agricultural production. It is shown that effectively organized work on the creation, implementation and use of digital technologies will increase the volume of consumption of agricultural products in the country, reduce the cost of its production and increase productivity.