SPECIFICS OF SMM-PROMOTION OF THE COMPANY IN THE BIFURCATION OF SOCIAL NETWORKS (BY THE EXAMPLE OF A WINE COMPANY)
The article is devoted to the analysis of the specifics of SMM-strategy of a winemaking company in the conditions of bifurcation of social networks. The target audience, the analysis of competitors, promotion channels and types of published content in social networks have been analyzed, the brand voice in social networks has been developed, a set of tools for promotional activities has been offered.