Demotivators and caricatures as a way of coding sociopolitical reality
The article studies modern Internet genres аnd their implementation in political communication, describes the creolized text and its types as a multicode phenomenon. The paper discusses the conceptual apparatus of this scientific field and traces the directions of its further development as well as differentiates pragmatic spheres of these phenomena existence, their structural varieties. With respect to the political theme of polycode texts, the author distinguishes totemic precedent images in terms of their actualization in political discourse.