Social media as an effective method of Start-up communication support in conditions of limited funding
In the article social networks are being considered as one of the most effective methods of the communication support for start-ups in limited funding conditions. The article presents a step-by-step method of communication support for a startup in a social networks from the creation of a community to the evaluation of the effectiveness of promotion. The Business Incubator of the Tambov State Technical University is considered as an example for a communication platform for interaction between start-up projects and target audiences.