Methods and means of forming communicative competence of a specialist in public relations and advertising
The subject matter of the paper is the methodology of preparing a PR-text in the context of professional communicative competence of a PR specialist. The article is aimed at the formation of the communicative competence necessary to solve some communicative tasks by means of PR-texts. The author singles out three levels of text building and discusses the formation of competences of a PR specialist. Each level presents a stage in the methodology of PR-text preparation.