COMPETITIVENESS OF PERSONNEL AS AN OBJECTIVE CONDITION OF SUCCESS OF THE COMPANY
In this article, the most important factors of the firm's competitiveness are considered. It was revealed that the competitiveness of personnel is one of the most important factors and needs detailed study, since the strategic goal of the enterprise is to increase competitiveness in the context of ensuring the growth of high technologies. In this regard, there is a need to attract innovation in this situation - skillfully and in time to respond to innovations to enhance the success of the firm. The concept and differences in labor and personnel potential have been explored, the Russian experience of personnel and organizational policies at enterprises has been studied, the factors of competitive advantages of company personnel have been analyzed, the most important goals of a quality management system have been identified, and a set of measures to improve the competitiveness of personnel as one of the most important components of the firm's competitiveness.