Perception of Quality Mass Media Content by the Russian Online Audience
The main task of the article is to identify the differences between the perception of verbal, visual and audiovisual content for different audience segments distinguished by gender, age and occupation. The theoretical basis of the study involves the phenomena of media and audience fragmentation as well as of audience autonomy and provides a number of existing classifications of texts in quality media. The empirical part of the study combines a questionnaire and some elements of experiment.