FEATURES OF FORMATION OF THE MARKET AND POSITIONING OF TRADE OBJECTS IN PENZA
The market of trade rooms is in the city of Penza at a formation stage. Within research the hypothesis that actions for creation of shopping center is the most attractive option for investment of means is checked. Object of research are trade rooms. An object of research – formation of the market of such rooms in the city of Penza. A research objective – receiving bright examples on development of shopping centers which depends on many factors. Now in Russia fast rates the market of trade rooms develops. At the moment more than 850 objects of commercial real estate are. Both malls, and shopping centers, both shopping centers, and trading houses concern to them. As experts note, the market the vysokokachestvennykh of floor spaces is in the city of Penza at a formation stage today.