SMM Promotion Trends and their Influence on Business Solutions
A growing variety of brands, a continuous increase in information flows creates a serious struggle for consumer attention in the market. Knowledge of the latest SMM (Social Media Marketing) technologies, current trends that can increase the effectiveness of efforts to promote goods and services provides a competitive advantage in this struggle. Current trends require SMM communications to go beyond standard content plans and offer new formats. It is becoming increasingly difficult to engage and retain the target audience every day, therefore it is especially important to keep abreast of the latest trends in SMM promotion.