STATE REGULATION OF BUSINESS ACTIVITIES IN THE CONDITIONS OF DIGITALIZATION
The article considers the conditions for the functioning of entrepreneurial activity in the modern conditions of the development of the digital economy. The features of state regulation of entrepreneurial activity in the digital economy are analyzed. The areas of entrepreneurial activity that achieve sustainable development and increase profitability due to state regulation and support are analyzed. Entrepreneurial activity during the pandemic was considered, the most affected areas of entrepreneurial activity were identified. The spheres of entrepreneurial activity that suffered more than others during the pandemic and their activities with the support of the state were studied. Also, programs for the development and rehabilitation of several areas of business activity during the pandemic since 2019 have been identified.