The main problems of marketing policy in modern Enterprises
In modern business conditions, the role of marketing policy has increased in connection with the strengthening of international integration and globalization of economic processes. The relevance of the chosen topic is that currently no company in the system of market relations can not function properly without a marketing service in the enterprise. The subject of the article is the methodological aspects of the development of marketing policy of the organization, the object of the article is the marketing policy of the organization. Problems of marketing policy of the enterprise in modern conditions are considered, considering problems of interaction of Department of marketing with other departments of the organization, and also problems of accuracy of researches of needs of clients and ways of their decision. Marketing in crisis management is the Foundation on which the work of all its other departments is based.