New old trends. Advertising practice
Law enforcement practice in the sphere of drug advertising continues to be one of the most challenging and controversial regulatory areas. Market players develop industry guidelines, companies enact by-laws to deal with advertising materials and risk mitigation strategies. However, life always makes adjustments even to the application of well-established algorithms. Some approaches of the law enforcers get deeper roots, while others grow more and more detailed, which often needs to be reflected in the internal policies of advertisers and advertising distributors. The antimonopoly authority practice was no exception in 2020. In this regard, the article will provide a brief review of the key, in our opinion, decisions of law enforcement authorities and summarize the old and new interpretations.