Features of use of different types of advertising in the tourism business
The article discusses the issues related to the feature of advertising tourism product. Advertising as such represents a sphere of special impact on the perception of the consumer, performing marketing, communication, economic and social functions in the market economy. In the tourism industry today, advertising has great opportunities and prospects, as the very specificity of the tourism sector is a proposal in the first place "positive goods" and services related to recreation, new experiences, communication, health, good mood and happiness. It is this aspect that must be taken into account in the first place, using a variety of technologies and mechanisms of information in advertising in the field of tourism and recreation.