ASSESSING THE COMPETITIVENESS OF SEA CARGO PORTS
The fundamentals of the theory of choice of goods (objects of trade, integrated products) in the market are outlined. The author ’s interpretation of the concept of “competitiveness of a sea cargo port as an enterprise” is proposed as the ability of a sea cargo port to produce such a complex of integrated products that is no less attractive to buyers than a complex of integrated products of competing ports. Three main methods for assessing the competitiveness of an enterprise are analyzed: 1) economic, 2) psychological, and 3) complex. The choice of an integrated method for assessing the competitiveness of a sea cargo port as optimal is substantiated. A methodology for assessing the competitiveness of a sea cargo port based on the theory of choice of goods on the market has been developed.