MORBIAL METAPHOR AS A MEANS OF LIBERAL IDEOLOGY DISCREDITING IN THE CONTEMPORARY POLITICAL DISCOURSE OF THE RUSSIAN MASS MEDIA
From the positions of the hermeneutic approach the author carries out the analysis of morbial metaphors as a means of sense formation in the process of liberal ideology discrediting in the contemporary political discourse of the Russian mass media. On the basis of the interpretative analysis of morbial metaphors the recurrence of particular negative and positive morbial images actualizing certain socially significant meanings is revealed. The study shows how the actualization of the reflective potential of morbial metaphors allows not only recreating the problem of social and political nature discursively, but also proposing ways out of it.