CONTINUOUS TRAINING OF PERSONNEL AS A FACTOR OF SUCCESSFUL ACTIVITY OF ORGANIZATIONS IN THE SPHERE OF HOSPITALITY
The task of improving the competitiveness of hotels in the prevailing market conditions actualizes issues related to the training and development of staff competencies. Highly qualified staff is able to offer ways and methods of providing additional services to attract and retain customers, increase the efficiency of the hotel business. The purpose of the research is to study the modern directions of personnel training in the hotel industry. The author shows the dynamics of the number of accommodation facilities in the Belgorod region, justified the importance of continuous staff training in the field of hospitality, studied the experience of global hotel chains, and suggested ways to improve the learning process. The article indicates the possible consequences of late training of hotel staff and other means of accommodation, gives an example of the core competencies of the staff of the contact area and the corresponding training programs and identifies the main reasons for the choice of training programs leadership. An algorithm for the work of the HR department of the hotel industry has been proposed, which includes defining the main tasks of training, drawing up a list of necessary skills and abilities for various positions, identifying priority training areas for each employee, selecting a training specialist and coordinating with him the format of work. The implementation of programs for continuous training of accommodation facilities staff will improve the level of service in the hospitality industry of the Belgorod Region, activate small and medium-sized businesses and contribute to the socio-economic development of the region.