CONCEPT OF STRATEGIC ANALYSIS OF ECONOMIC ACTIVITY OF ENTERPRISES
The article deals with the concept of strategic analysis. An original approach to the implementation of an important stage of strategic planning, namely strategic analysis, is presented. The proposed approach of strategic analysis contributes to the detailed study of all internal and external factors that affect the enterprise, as well as to the formation of possible lines of development. The most important tasks of strategic analysis are analysis of the internal environment, analysis of the external environment, analysis of strengths and weaknesses, and risk analysis. In the present paper, each of the tasks is described as a part of the corporate development plan.