STUDY OF IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT IN COMPETITIVE LOGISTICS SERVICES MARKET
In today's dynamic economic space, it becomes difficult to achieve any significant results without applying modern approaches to enterprise management. It involves automating activities through the use of modern information technologies, as the amount of information is constantly increasing. For this reason, service organizations (as well as those engaged in other areas of activity) are increasingly using CRM systems - a customer relationship management system. This article is devoted to the study of the impact of automation of customer relationship management (CRM system implementation, customer Relationship Management, customer relationship management) on the improvement of transport and logistics services provided by companies in the competitive market of logistics services.