THE PERSONALITY LINGVISTIC AND CULTURAL COMPETENCE AS THE SOCIETY INFORMATION SECURITY FACTOR
In this article the problem of forming personality lingvistic and cultural competence as the society information security conservation factor is regarded. The authors dwell upon the necessity to control information circulating in the mass media. Information Security – the most important component of the overall security of the society and the state. The information society is characterized by the fact that communication technologies become the basic element of a new socio-technological systems and carry serious implications for the processes taking place in society. Moreover, the most important characteristic of a new civilization is the network structure of society, ie, the traditional term "information society" is changed to "network society". The source of information to the public is the media. Recipients of information are the target group. The message itself is a set of symbols carrying a meaning and shaped so as to achieve the desired behavior. Consequently, control of the characters helps to manage the society, creating a model of human behavior. The ability to organize a symbolic space is a management important resource. The negative factor is the uncontrolled dissemination of information media sources, which creates problems of information security of the international community and individual states. The authors provide a definition of "Lingvocultural competence", argue the fact that the latter is a part of the cultural competence of the individual and the findings that highly educated and cultural personality will form a humane, tolerant information space, that certainly will contribute to the humanization of society, awareness of the universality of moral and aesthetic values, strengthening its security.