Effect of non-price factors on private nonfinancial corporations demand for banking services
In the article provides an analysis of the influence of non-price factors on the demand of private nonfinancial corporations for banking services. Factors divided into four criteria. The analysis was made in dynamics of from 2010 to 2012 based on of data published by the Central Bank of Russia. Determined recommendations to eliminate causes of falling demand of private nonfinancial corporations for banking services and to increase the loyalty of organizations to the banking environment.