Diagnostics of the company's economic and organizational potential on the example of NLMK PJSC
Making optimal management decisions is impossible without first conducting a comprehensive, in-depth economic and production analysis of the organization's activities. In the process of economic analysis, reserves are identified to improve the efficiency of organizations and ways of mobilization, that is, the use of identified reserves. These reserves are the basis for the development of organizational and technical measures that should be carried out to activate the identified reserves. The developed measures, being optimal management solutions, make it possible to effectively manage the activities of the objects of analysis. Consequently, the analysis of the economic activities of organizations can be considered as one of the most important management functions or as the main method of justifying decisions on the management of organizations. In the conditions of market relations in the economy, the analysis of economic activity is designed to ensure high profitability and competitiveness of organizations both in the near and in the longer term. The purpose of this scientific article is to explore the potentials of NLMK PJSC<sup>[64]</sup>.