MANAGING THE COMPANY'S NEED IN EQUITY CAPITAL
The subject of the research in the article is the company's real need for equity capital. The purpose of the study is to develop an algorithm for managing this need to achieve a level of security that would meet the interests of both the company's creditors and its owners. Using the methods of systems analysis, the coefficient method, dynamic comparison methods and mathematical modeling, the following results were obtained. The individual dynamic standard of the autonomy ratio has been substantiated, the observance of which ensures full coverage of the company's reserves with stable working capital and its solvency for current obligations. On the basis of this standard, an agreed system of indicators for assessing the company's financial condition has been developed and their standards have been substantiated. Purposeful management of the company's need for equity capital is proposed to be carried out using an algorithm based on the observance of the condition of normal financial stability. An optimization algorithm has been developed and tested on the data of a real company, which allows the company to achieve normal capital security and a normal financial condition by adjusting the volumes of its non-current assets, reserves, long-term borrowings and equity capital itself. The algorithm allows you to calculate the impact of these adjustments on financial indicators and ensure that their standards are met at a level that is, on the one hand, safe, and on the other hand, the most beneficial for the company.