GR-STRATEGY OF THE MODERN ORGANIZATION
Systems of management of interaction between business and the power therefore the basic forms of communication between the organization and the state on the basis of which the principles underlying strategy of social partnership for more effective implementation of communication actions between them are presented are allocated. The types, principles and sequence of effective GR-strategy implementation are defined. Media strategies that the organization can apply in the course of GR - activities are proposed. The activities necessary for more effective organization of GR - activities are presented.