PORTFOLIO ANALYSIS OF THE CONSTRUCTION INDUSTRY IN THE CRIMEA
The paper considers the economic issues of the market potential to the concept of the construction industry. The matrix to the formation of regional development strategies relating the market potential of the construction industry is presented, depending on the level of utilization of the market potential of the construction industry in the region and the rate in the development of the regional construction market. This matrix was used to define the strategies to be used by the regional authorities to improve its competitive potential.