CRM-system as the most important management tool for industrial enterprises
Customer Relationship Management CRM is the most important tool for a customer-oriented business strategy. CRM is a part of key business strategies, and it integrates internal processes and functions and external business networks to create and offer values to targeted consumers with benefit. The importance of CRM reflects the fact of sweeping growth of the market of corresponding software products, the world size of this market amounted to more than 36 billion US dollars in 2017. According to polls, about 47% of companies claim that the level of clients’ satisfaction has grown after the introduction of CRM.