STRATEGIC MANAGEMENT IN MODERN CONDITIONS: NECESSITY OR WASTE
The article is devoted to the study of existing methodological approaches to the management of the enterprise development strategy and the most effective for the purpose of applying it in organizations. Strategic management is a topic of much debate today, as it should not be provided with small financial resources. In the current economic conditions, when the influence of the crisis on business, the application of strategic management is a contentious issue. The author substantiates the use in the practice of strategic management a balanced approach, which is based on the development of a balanced scorecard. This technique will allow us to specify goals and directions strategic assessment and thus to optimize costs.