SIMULATION MODELING OF A SUBJECTS’ BEHAVIOR IN A COMPLEX SOCIAL SYSTEM
The article is focused on the university's measures to attract applicants and its effectiveness. Mathematical modeling was chosen as a tool of assessing the preferences of applicants. The main way of transmitting information is considered to be direct contacts between applicants. Potential applicants were divided into 2 types of groups: one chose certain areas of training, and the other did not make a choice. The result model was made in the form of a set of first order differential equations and allows describing the change of details of a system under specific initial conditions. The simulation model of a process gave the opportunity to investigate the influence of competition period of attracting applicants to the effectiveness of occupational guidance of the university. The data analysis shows that the events carried out at the beginning of attractive campaign have the greatest effectiveness than the next ones. It confirms necessity to start competition periods of occupational guidance work earlier.