PRACTICAL ASPECTS OF QUALITY ESTIMATION OF SERVICING AT THE RETAIL ENTERPRISES WITH A VIEW OF ITS INCREASE
In the modern market system competently organized servicing of buyers is the keystone to success of any retail enterprise. Thus quality estimation of servicing is a challenge as it is a process of defining not only the quality of separate service, but also the whole complex of additional services aimed at increase of the consumer satisfaction at the expense of anticipation of his expectations.