MODERN NETWORK-COMMUNITIES: PRINCIPLES OF ORGANIZATION AND INTERACTION WITH AUDIENCE
The article reveals the concept of "network-community”, analyzes its potential in the field of mass media communication. The most promising today is "journalism of complicity” or “journalism of cooperation.” As an empirical base, the video blog of the journalist Yuri Dude was taken. During the study, video content was characterized and 4 basic principles of effective communication between the author and the youth audience in the network space were revealed.