THE NEED OF HUMANITARIAN KNOWLEDGE FOR CREATIVE EDUCATION
The article examines the features of the modern higher education system in the aspect of the excessive focus of the curriculum on the formation of practical skills of students. Employers need a professional who can immediately take up their duties without long-term training. At the same time, employees with leadership qualities and creative thinking are more appreciated. These qualities are part of the humanitarian knowledge. Only with highly educated and creative specialists is it possible to successfully modernize production, increase the competitiveness and business image of companies. The creative abilities of a person depend on the characteristics of the work of the right and left hemispheres: figurative and logical components, harmoniously combined when analyzing problems. It is the ability of analysis and synthesis that higher education is called upon to develop, this is its mission. The gap between technical and humanitarian knowledge is the reason for the lack of initiative, creativity and ethical responsibility of university graduates. The global reorientation of society towards knowledge that is useful from a material point of view leads the heads of universities, applicants and their parents to an erroneous point of view about guarantees of professional efficiency. The work proves that humanitarian knowledge, more than any other, effectively influences the formation of high-quality logical thinking, creative consciousness, self-awareness, social and professional qualities. The concept of creativity and linguistic creativity is revealed in detail. Humanitarization is considered as a process of saturation of curricula with disciplines of the humanitarian cycle. And also as a system of thoughtful and balanced measures aimed at the priority development of general cultural competencies, presented in the goals and objectives, the content of academic disciplines, learning technologies focused on the comprehensive development and improvement of the human personality, which is central to the structure of social relations. The essence of the humanization of education is the recognition of the spiritual world of a person as the highest value, the raising of ethical questions at the center of educational activities.