THE ROLE OF MASS MEDIA IN POLITICAL SOCIALIZATION OF MODERN RUSSIAN YOUTH
The article analyzes the role of mass media in the process of political socialization of the Russian youth, taking place in the context of deep socio-economic and political transformations. The crucial impressionable years in the development of citizens' political outlook are between the ages of fifteen and twenty-five. Young Russian citizens are just in the process of developing political habits and are easily influenced by different factors. Much of political information comes from the traditional and innovative mass media: newspapers, magazines, radio, television, and the Internet. Television helps to shape public opinion by providing news and analysis, its entertainment programming addresses important contemporary issues that are in the political arena. The growth of the Internet is especially significant. Political news aggregators and online bloggers present a broad range of political opinion, information, and analysis. The importance of an adequate assessment of the role of the traditional and innovative media in the political socialization of young people, in shaping the political subjectivity of young Russian citizens is obvious.