CHANGES IN MANAGEMENT STYLES IN THE XXI CENTURY: CHALLENGES AND OPPORTUNITIES
The author analyzes the socio-cultural features of the Millennials generation. These features forms theirs outlook on the world and how they live and work in it. These features are as follows: high level of integration with new information and communication technologies; preference for a flexible work schedule; high value of family relations; a high level of social consciousness, manifested in volunteer activity; a high degree of readiness for a change of work position; high level of readiness to work abroad; focus on team-work; high, often painful sensitivity to criticism. The author suggests that taking into account these typical features of Millennials in management models will allow to realize high labor potential of Millennials and avoid conflicts with representatives of other generations in the workplace.