PERSPECTIVES OF DEVELOPMENT OF INSURANCE PROGRAMS UNIT-LINK IN UKRAINE
In the article the theoretical aspects of the essence investment insurance, particularly functioning were investigated, mechanism for its implementation and the specific features that distinguish this species from the classic life insurance were defined. The advantages and disadvantages inherent in investment insurance products with an insurance company and the insured were systematized. Factors influencing the effectiveness of implementing this type of insurance were identified and its impact on the prospects of development of the financial market of Ukraine were clarified.