Essence, structure and features of mobile commerce as a form of entrepreneurship
He article reflects the results of the study of the essence and characteristics of mobile commerce as a form of modern entrepreneurship. Mobile commerce is a consequence of the development of E-commerce in the E-economy system. Mobile devices are the main tool of the modern Internet entrepreneur. The article presents an analysis of the structure and functions of mobile commerce, the characteristics of Internet companies in the mobile commerce market, the subjects and objects of mobile commerce, the main structural elements. Based on the analysis of the essence and definition of the structure of mobile commerce, the authors come to the conclusion that mobile commerce should be considered as a form of entrepreneurship based on modern information technologies that allow the sale and purchase of goods (services) using a mobile device connected to the Internet.