Practical Approaches to Improving Valuation of Enterprise Competitiveness
This article isdevoted to estimationof activecompetitiveness ofthe enterpriseofmedium business and isfocus on the groundingof measures to improveits competitivenessin crisis conditions. To determine themain factorsaffecting the level ofthe enterprisecompetitionwas heldSWOT-analysisandmadethe profile ofthe externalenvironment for thecompany "The doors of Belarus" (Kiev). In this paper wascarried outevaluation ofthe enterpriseand findingways to improveits activityby usingthe expert methodandthe benchmarking. In the articleis economicallygroundedthe choiceof raw materialprovidersin order to concludenew contracts andincrease in sales. The mainways of increasing theenterprise competitivenessand productsin the conditions ofcrisis are proposed. The possibility ofdecreasingthe cost of productionthrough the reduction oftransport costs, raw material costsand other materialsand improving the efficiencyenterprise activitydue tosuccessfulmarketing activities been detected.