Role of Non-Commercial Sector in Formation of Corporate Social Responsibility as an Effective Tool for Collaboration between Business and Government
The Sustainable Development Goals (SDGs) and social responsibility of business are at the core of the global agenda, which is centered around three interrelated elements: economic growth, social integration and environmental protection. Each element plays a key role, and collaboration between the business and the government, with participation of the non-profit sector has great potential in it. Involving business and NGOs in the country’s agenda in the social sector helps balance the resources, reduce the time and improve the efficiency in achieving the goals, while promoting the development of many related industries. The importance of corporate social responsibility (CSR) in the business environment steadily grows providing various benefits, regardless of the company’s size and the sector in which it operates. The benefits that CSR may bring to a company include positive reputation, increased customer loyalty and respect from authorities, reduced costs, stronger innovation, and the accumulation of government preferences - a GR effect. The objective of this study is to analyze the development of the CSR and its use as a tool for the GR-strategy of companies; and use the data obtained to assess the possibility to increase the effectiveness of CSR as a GR-instrument by attracting NGOs and forming a tripartite dialogue between business, society and government.