METHODS OF ADVERTISING ON THE EDUCATIONAL SERVICES MARKET
Every year the market of educational services is gaining rapid growth. Even the most popular universities have to fight for the best applicants, attract young people to enter their university before graduation. There are many ways to advertise educational institutions. One of the effective ways to attract applicants is for the university to hold internal events, such as Olympiads and various specialized competitions. Such events provide an opportunity for applicants to enter the university without entrance exams or to receive additional points when submitting documents. This article examines the advertising of universities through internal events in order to promote educational services for the target audience.