Influence of Branding of the City on the Implementation of its Development Strategies
The article reflects the essence of the concept of “city branding”, describes the impact of city branding on its development, as well as on the implementation of the strategy. The main stages of creating a successful brand of the city are described. On the example of the city of Chelyabinsk are considered those industries, the development of which will affect the improvement of the image of the city.