PUBLIC LANGUAGE PERSONALITY AND MEDIA SPHERE: THE PROBLEM OF SPEECH INFLUENCE
The problem of speech influence of public language personality on media sphere is examined on the example of media discourse of M. A. Zakharov, who took part in the programme “Difiramb” and “Razbor polyotov” on radio “Echo of Moscow” in 2011-2015. The research is done on the material of media texts, which were put on the Internet. Speech behavior of language personality, comments and questions of Internet users and radio “Echo of Moscow” listeners are analyzed in the article. Dynamics in character of rating and comments in programmes of 2011-2015 with participation of M. A. Zakharov is revealed. The problem of public language personality's influence in media communication is examined in view on mass addressee (with a glance to responses of radio listeners and Internet users) and individual addressee (anchor). A special attention is payed to regulative strategies in media discourse of public language personality.