The Discursive-Recursive Principle of Interaction of Digital Personality in Political Internet Discourse
The article deals with the interaction of a digital personality in political Internet-discourse based on the discursive-recursive principle. Political Internet-comments of users of the social network Twitter were taken as the research material. The aim of the research is to adapt the recursion used in programming to the political Internet-discourse. The task is to model the discursive and recursive communication vector. The research hypothesis is actualized in the proposition that the comment-reaction represents a semantic copy of the comment-stimulus and is related to it as a part-whole. With the help of a descriptive method, discourse analysis, modeling, the following results were achieved: a theoretical and practical substantiation of recursion in political Internet-discourse was given, and a formula was derived and a model of the discursive-recursive principle was constructed.