COMPANIES' ECONOMIC POTENTIAL AND COMPETITIVENESS ASSESSMENT IN THE ENTERTAINMENT INDUSTRY
The article dwells upon the structure of economic capacity of show business enter- prises. It analyses specifics of its assessment. And it considers possible directions and indicators applied in the course of an assessment of capacity of the show busi- ness enterprises. Besides, it also considers the main analysis stages of competitive- ness of show business enterprises, feature of functioning of the enterprises of this sphere.