CREATIVE HUMAN CAPITAL: EVALUATION OF CONCEPTUAL CONTENT AND MEASUREMENT PRACTICES
In recent years, there has been an increase in the role of creative industries and their active growth, as well as the development of applied science as a global trend in the world economy. In connection with this, there is a need for the analysis and evaluation of creative (innovative) human capital. Scientific research in the field of labor economics, personnel management and human resource development proves the need to evaluate creative human capital and develop appropriate methodology and tools for this. The purpose of the study is to evaluate the conceptual content and practice of measuring creative human capital. The article provides a comparative analysis of the content of concepts that characterize human activity, among which we can mention labor force, labor and human resources, human capital. The authors made an analysis of various interpretations of human capital. It has been established that the concept of "creative human capital" is an integral part of human capital and can be applied in relation to an employee, organization and region as an aggregate indicator. The authors identified and substantiated the existing lack of methods and tools for an adequate assessment of creative human capital, proved the relevance of searching for opportunities to use adequate methods and tools for its assessment, choosing priorities for its development both at the macro and micro levels. The authors reviewed the main approaches to assessing human capital, identified various aspects that reflect different levels of aggregation, noted the difficulty of comparing estimates of creative human capital in national economic systems of different countries and in different fields of activity.