FACTORS AND STRATEGY OF STIMULATING ENTREPRENEURIAL ACTIVITY IN THE REGION
Today, the sustainable development of any region of the Russian Federation is impossible without effective investment activity. It is the active investment activity of a particular subject of the Russian Federation that is a prerequisite for its development. Attracting investments to the region is a key task, which actualizes the study of the theoretical and methodological features of the investment attractiveness of the region and its criteria. The article summarizes the conceptual apparatus of investment attractiveness and systematizes the criteria of investment attractiveness.