COMMUNICATION ACTIVITY AS A TOOL FOR MARKETING OF SCIENTIFIC ORGANIZATIONS
The main ways of realization of marketing activity of the scientific organization of an economic profile which would make possible successful distribution of achievements of the scientific organization to practice of work of the enterprises of the real sector of economy are presented. It is shown that necessary instruments of marketing activity of the scientific organization are: expansion of representation of the scientific organization in media, in network space, in editions popular scientific, etc. and also stimulation of special works on identification of new consumers and correction of structure of target audience of this scientific organization. Various forms and options of interaction of the scientific organizations or certain employees with representatives of business, the higher school and also with the state and local government and other non-profit public organizations are considered and systematized.