CREATING NEW BANKS IN THE SYSTEM OF SUSTAINABLE DEVELOPMENT OF THE COMMERCIAL BANK IN THE REGION
Introduction: in the context of deepening the processes of financial globalization, banking institutions use various opportunities for ensuring sustainable development. The general tendency of the post-crisis development of the international banking sector is a noticeable reduction in the number of banking institutions in highly developed countries, which is associated with the strengthening of regulatory requirements and competition. In this regard, strategic development priorities are to build financial capacity sufficient to ensure competitiveness in the domestic and external financial markets through the introduction of banking innovations. Materials and methods: the methodological basis for the study was the basic theory of the competitiveness and stability of banks, a systematic approach to assessing the relationship between the competitiveness factors of banking institutions, the results of introducing new banking products, and the mechanisms for regulating banking activities at the regional level. Results: in this study, a thorough analysis of the prerequisites for the introduction of new banking products, the motives and effects of their implementation, the factors for increasing the competitiveness of banking institutions through the implementation of such innovative solutions. At the same time, the questions of the scientific and methodical apparatus of justifying decisions on the introduction of banking innovations that would allow increasing the stability of banking institutions, primarily at the regional level, remain insufficiently developed. Discussion: among the key parameters affecting the effectiveness of remote banking systems, the authors identified such as performance, fault tolerance, system information, ease of use, security, interface friendliness, system scalability, system functionality. All these parameters are interrelated; they need to be considered in a complex. Conclusion: the practical significance of the results is the use of methodological developments, proposals and recommendations to assess the impact of the introduction of new banking products on the competitiveness of banks, to improve the policy of regulating the development of the banking sector at the macro level and to develop development strategies for individual banking institutions at the regional level.