The Political Functions of Social Advertising in Present-day Russia
The article analyzes functions of the public service announcements (PSA) that serve interests of the different society sectors. There are identiﬁed and analyzed concepts of PSA, political and governmental advertising: their meaning and value, presented in theoretical approaches and in Russian practice. The research lead to a new classiﬁcation of public service advertising functions depending on the goals of the customer. The scientiﬁc debate proves that the Russian PSAs have political functions and the necessity of improving legislation and public regulation of social and political advertising.