IMPROVING DEVELOPMENT STRATEGY TRADING NETWORK "VESTER" IN THE KALININGRAD REGION IN THE NEAR FUTURE
This article provides a basic conceptual approaches to the development of a new development strategy of the trading network "Vester". This is due to the requirements at the same time, both from customers and from the market, which today corresponds to the modern model of a mature market, with its inherent - the constant improvement of service and low prices, aggressive pricing, constant revision of trade matrices, optimizing product portfolio. And it should be noted the fact of finding new suppliers of goods in connection with the introduction of legislative restrictions on Western imports. All these requirements are determined the improvement of the development strategy of the company and access to a new level, which will provide: increased market presence, expanding the boundaries of the market, improving the product and made it necessary to develop a strategy of intensive development of the company. The results of the research on the enterprise in question made it possible to draw conclusions about achievements and failures in the various formats of stores sales network and make proposals to improve the strategic development of the retail network "Vester" As the proposals are two options: the first construction of a new shopping and entertainment center, and optimization of formats existing stores in the trading network "Vester". However, the choice is not ours.