MASS IDEOLOGY IN JEAN BAUDRILLARD’S PHILOSOPHY
The article reviews basics mass ideology which relate to Jean Baudrillard’s “silent majority” concept. The given conception spans mass man state-of-mind position in consumer society, where social inaction pretends to be normal for existence. Mass man inability of self-supporting decision-making together with mass implosion form ideological substructure which is doomed to continue primary ideological line of society’s ruling class.