THE BRANDING OF TERRITORY AS A METHOD OF SOCIAL-ECONOMICS GROWTH OF MODERN CITIES
The article shows the problems of branding of urban territory in Russia and speaks about the relevance of this topic. The article shows the influence of the development of branding on the social and economic spheres of the city and the urban environment, on the image, tourist and investment attractiveness of the city, the standard of living of the population and the activation of their social functions. The article describes the mechanism for assessing the profit and loss of projects and branding strategies. The text refers to the main components of branding projects and their development based on statistics collected in the cities of Russia and European countries. The text of the article examines the most effective projects, as well as an analysis of their effectiveness. The article talks about the advantages of these projects over competing ones.