The need to manage project stakeholders
The current profit trend is forcing organizations to focus on their core business and offer a variety of new services to customers. To meet each of these requirements, an organization must develop innovations in collaboration with various stakeholders, including suppliers, customers, and users. While managers and researchers discuss the benefits of cocreative innovation, little is known about what motivates various stakeholders to engage in cocreation of innovation. In general, project management can be seen as a systematic and structured approach to how organizations manage their onetime activities. It is noted that the project manager must not only know the project management tools, but also use his skills to bring the interests of the working group in line with the goals of the project.