THE 'URAL' MAGAZINE OF THE TURN OF THE 20TH CENTURY: EDITORIAL STRATEGY AND PRACTICE
The article studies the specifics of the existence of a regional 'thick' literary and publicist magazine of the turn of the centuries. The author supports the idea that the social and cultural context of the transition period would inevitably dictate its rules to the Russian 'thick' magazine, a phenomenon that over almost two centuries used to be one of the main components of the historical and literary process. The need to respond to the new social and cultural conditions would require certain adjustment of a magazine's profile and orientation, which however under any circumstances would still be determined by the system 'editor - editorial board - author - reader' representing a complex network of the collective and the individual.