MODEL OF MULTILEVEL MARKETING (MLM-MARKETING)
The crisis caused by the pandemic has affected almost all sectors of the economy, but small and medium-sized enterprises found themselves almost in the most difficult situation. MLM uses a direct method and creates alternative jobs for those looking to generate additional income during the pandemic crisis. The search for new forms and languages of communication for consumers is proposed. Highlighted tools that may interest clients. Social media is especially important. The main directions of the development of the concept of promotion in social networks of an MLM company are presented to achieve such goals as awareness of the target audience about the company; brand recognition; creating a positive reputation for the company and neutralizing customer negativity; arouses the interest of the target audience in the products sold; appeal to potential clients.