HUMAN RESOURCES MANAGEMENT SYSTEM OPTIMIZATION IN THE CONTEXT OF ORGANIZATION PERSONNEL POTENTIAL DEVELOPMENT
The personnel component of the organization as a key factor in ensuring its competitiveness, on the one hand, and as one of the most expensive resources, on the other, requires the construction of a rational management system. The article discusses the possibilities and limitations that should be taken into account when substantiating proposals for optimizing the personnel management system. The strategic priorities of the development of the organization, in this case, actualize as the main goal - the development of the competence of the staff and the organization, improving the “quality” of human resources. At the same time, it is necessary to use modern training programs, as well as develop intra-organizational communications. Using the concept of personnel marketing allows you to outline the boundaries of the necessary efforts that an organization must make to achieve this goal.