DIATOPIC VARIETY OF GERMAN AS A REASON FOR THE LEXICAL POLYONYMY (ON THE MATERIAL OF THE CULTURALLY MARKED VOCABULARY)
Statement of the problem. The article deals with the description of the phenomenon of polyonymy (plurality of names) in the culturally marked vocabulary of modern German. The main goal consists in revealing reasons for the multiplicity of culturally marked nominations. Results. The paper identifies the basic reasons for the multiplicity of culturally marked nominations in German. The diatopic variety of German leads to the multiplicity of heterogeneous regionally and culturally marked nominations. Such nominations reflect the regional cultural identity in contemporary German-speaking countries. The multiplicity of culturally marked nominations of German is realized on the level of synonymy (appearance of territorial doublets) and variation of the word form. Culturally marked polyonyms include single words, distinguished by motivation characteristics and motivation meaning (nominations of standardized language) and variants, formal phonetic modifications of the same word (dialect nominations). Conclusion. Lexical polyonymy is a typical phenomenon of the polycultural language space. The multiplicity of culturally marked nominations in German is a reflection of the situation of the multiplicity of cultures in the German-speaking polycultural space, a representation of polycultural concepts in the language.