SOCIO-ETHICAL MARKETING STANDARDS AS ELEMENT OF CONSUMER VALUE OF UNIVERSITY
Article explores the importance of socio-ethical marketing standards (ESM), voluntarily developed by universities to work with students and partners, which manifests itself in the implementation of the third mission. It is noted that in Russian reality, such work is being carried out by universities, but requires further development and elaboration. Conclusion is made about essential importance of socio-ethical marketing standards of university for strengthening its consumer value and the need for benchmarking of SES in terms of choosing the best management practice for university.