Information factor in formation of image of higher education institution
In article the questions connected with influence of information factor, by its role in formation of image of the highest educational institution are considered; approaches of researchers to concept «information space» definition from positions of such sciences as philosophy, the sociology, psychology, cultural science, is pointed to discrepancy of modern information space are analyzed, information functions, and also ways by which imidzhformiruyushchy information to the consumer of educational services is sent are allocated. The purposes of information policy are defined, their polysemy, strategy and tactics of carrying out information policy in a context of creation of competitiveness of higher education institution, is pointed to importance of the accounting of principles of the organization of information, influencing efficiency of its impact on mass audience; the main stages of information activities are shown. The author focuses attention that efficiency of information activities should be estimated not only on the end result, but also on a set of intermediate results – applicable to all processes found in structure, stages, ways of activity.