INFORMATION MODELING TECHNOLOGIES AS A FACTOR IN INCREASING THE COMPETITIVE POTENTIAL OF DESIGN ORGANIZATIONS
This article describes the main points of the process of managing the competitiveness of organizations. Potential competitive advantages that a design organization may have and which should be paid attention to in the first place are considered. Information modeling technologies are becoming more and more in demand in recent years, so the use of such technologies in design gives the design organization a chance to increase its competitive potential by improving the quality of design work, reducing design time, obtaining more serious and responsible orders and other factors. BIM technologies are the technologies of the future. BIM design implies that all data on the designed object must be presented in the form of a single information model. For each element of the model, the necessary important characteristics are recorded (identification, physical, technical, cost). It is the automation of processes and the integration of all data in one model that allows to bring design work to a new level. The main advantages of using BIM technologies are considered, as well as the circumstances that may interfere with the implementation of BIM. Recommendations are given on what to look for when switching to innovative technologies so that the transition process itself is less costly and less problematic.