KEY SUCCESS FACTORS, AS A GUIDE FOR THE DEVELOPMENT OF STRATEGIES TO ATTRACT OF PUPILS TO THE MAGISTRACY
The strategic approach is very urgent for elaborating the program of the matriculant attracting as a level of competitiveness on a market of higher education has been arising. The effectiveness of the programs depends on the structure of key success factors defined by the concerned groups' needs. The research is devoted to examining of the structure of key success factors on the market of the second level of the higher education. It includes a comparative analysis of data having been collected during two consecutive years.