Modern technologies in the marketing system of modern enterprise personnel
The article reveals the peculiarities of marketing personnel at the enterprises. The role of modern personnel-technologies in the personnel marketing system is defined. The personnel-technologies are systematized depending on the management tasks that are solved in the process of personnel management. The necessity of using modern personnel-technologies for increasing the effectiveness of forming, developing and realizing the labor potential of enterprises is proved. It is concluded that at the present time various marketing tools in relation to the recruitment of new qualified employees are widely used in modern domestic enterprises. Personnel marketing uses the concepts and tools of classical marketing to solve various problems in the labor market. These include labor market segmentation, target groups, optimized recruitment approaches, as well as training programs and modern HR technologies.