Linguistic rhetorical and semiolinguistic characteristics of the advertiser's linguistic personality in the discourse of tourist services
The paper discusses the issues of typologizing and characterizing the advertiser's persona loqui (linguistic personality) as an agent of advertising tourism discourse as well as explores his / her creative participation in designing a product advertising tourism from the linguistic and semiolinguistic standpoints. The article distinguishes types of advertisers: creative linguists (advertise a tourist destination verbally); creative designers (produce an attractive visual image of a tourist site with non-verbal signs); creative specialists in the field of linguistics and semiolinguistics (design a creolized advertising text, consisting of two heterogeneous parts: verbal and non-verbal). It is found that the linguistic impact on the client is achieved through the use of diverse rhetoremes of a text advertising tourism; the semiolinguistic influence on the addressee is carried out by immersing clusters of signs with differently directed vectors into the discursive advertising space of the Krasnodar Territory.