INDEX OF EFFECTIVE BUSINESS IN FINANCIAL MANAGEMENT
Detailed model for analyzing and diagnosing the financial condition is the main incentive for effective company management. When selecting indicators, normalizing and grouping, there are a number of difficulties that are solved using integral ranking. However, integral ranking models are so heterogeneous that the company's management has to manually calculate important coefficients and draw conclusions, while financial analysts are engaged in calculating currently unimportant indicators. Therefore, business need several methods for calculating integral coefficient for key indicators and universal model of company is convolution into single (effective) index. Such methods have long existed in banking practice (effective rate). This is the first time that effective indexing indicator has been proposed to assess the financial condition of business. Article presents an algorithm for integral ranking of companies by key indicators of financial statements, and performs computational calculations. Author recommends using this tool to improve the efficiency of financial analytics the business.