ON SPEECH TACTICS OF THE IMAGE UNMASKING IN DRAMATIC WORKS TRANSLATION
This article proves the relevancy of considering speech tactics of exposing (unmasking) the image within the framework of the cognitive strategy of the target addressee's consciousness submission to the author's intention as an effective communicative and pragmatic tool in the translation of dramatic works in terms of intercultural communication. The conducted comparative study allows singling out the concept of this speech tactics in terms of the science of translation and revealing the speech tactics specificity in relation to standard methods of cultural adaptation in literary translation.