THE ROLE OF LOGISTIC CONTROLLING IN SUPPLY CHAIN MANAGEMENT
The article discusses the need for logistic controlling to improve the efficiency of supply chains; revealed the factors causing the complexity of the implementation of logistic controlling in the practice of supply chain management; the results of the study are presented to confirm the leading role of logistic controlling in supply chain management; the conclusion is made about the strategic orientation of logistic controlling to improve the efficiency of management of the organization and its supply chains to meet the needs and demands of consumers better than competitors.