THEORETICAL APPROACHES TO THE FORMATION OF “SOFT SKILLS” IN THE PROCESS OF TRAINING FUTURE BACHELORS AND MASTERS OF CREATIVE PROFESSIONS
The article reveals the main opportunities that exist for the formation of soft skills, existing in the process of professional training of future bachelors and masters of creative professions. The main idea and purpose of today’s professional educational concept is to find the relationship of soft skills with the parameters of a specific activity. This becomes possible through a psychological analysis of the activity, which allows you to identify key competencies for a specific professional direction. The article concludes that in modern universities, universities need to form soft skills as a general system of skills and abilities necessary for modern specialists, with an emphasis on the identified basic, key competencies. So, for creative specialists, flexible communication skills in the general structure of soft skills are determinant in the formation of a professional’s personality and in its effective implementation.