TYPES OF ECOLOGICAL BEHAVIOUR: HOMO ECOLOGUS VS. HOMO CONSUMER
The main empirical types of the ecological behavior of the urban population of Belarus have been constructed on the basis of the sociological research. The author analyses the level of ecological knowledge and the level of information gained by the two groups of the urban population. The prioritized ecological values of the respondents are compared with the selected types of behavior. The used empirical typology takes into account not only the level of behavior, but its compliance with the ecological values and ecological knowledge of the respondents. The author concludes that it is necessary to improve the ecological upbringing of the urban population in Belarus in order to make a shift from the type of behavior HOMO CONSUMER to the type named HOMO ECOLOGUS.