DIFFERENCES IN MARKETING STRATEGIES OF VARIOUS TYPES OF BANKS
Banks can be divided into three general groups of commercial banks, specialized banks, and interest-free banks depending on their activities. Due to the different nature of each of them and their activities, this study examines whether there is a fundamental difference in the type of their marketing strategies. In this regard, a variety of strategies for banking services were first examined, then differences in the application of these strategies in various banks were studied using Kruskal - Wallis test. The results indicated that there are differences in the marketing stra