CULTURAL ASPECT IN THE IMAGE OF NIZHNY NOVGOROD
This article discusses the current problems of forming the image of Nizhny Novgorod in terms of cultural heritage and cultural events. The purpose of the research is to study the specifics of forming the image of Nizhny Novgorod. The article analyzes in detail the main cultural aspects that the Nizhny Novgorod region uses for its promotion and image formation.