ECOLEXICON OF ALTAI (BASED ON THE MATERIALS OF MASS MEDIA OF GORNY ALTAI)
The article examines the definition of ecolexicon as a unit of ecolinguistic theory, the development of visual representation of conceptual networks in the ecolexicon, presents an analysis of ecolexicon of Gorny Altai and description of semantic connections through the visual thesarius. The work reveals results of the analysis of the ecolexicon of flora and fauna of the Altai Mountains, obtained on the basis of materials of mass media of Gorny Altai, as well as the materials from the Altai-Russian dictionary. As a result of the analysis, the Gorny Altai mass media contains the ecolexicon of the fauna of Gorno-Altai, it is possible to identify a new conceptual semantic connection in the analysis of the ecolexicon relating to the snow leopard, the symbol of the Altai Mountains