Branding educational services of a modern high school
The article considers the innovative technology of image formation of the educational organization based on branding educational services from the perspective of the university strategy of positioning in a competitive educational environment of the region and the country. It suggests practical ways of solving problems through training, ready for the implementation of this type of activity. The necessity of structuring discipline «Higher education pedagogy» and the introduction of unit-module «Image of the educational organization», defined its substantive aspects.