Formation of the Deneb assortment policy on the market of soft drinks in the Republic of Dagestan
The article provides an integrated analysis of the sale of soft drinks in the Russian Federation and the Republic of Dagestan, as well as an analysis of the structure of the product range of Deneb OJSC. As a result of the studies, the most priority areas of the enterprise’s production activities were identified and recommendations were given on expanding the range of natural juices and kvass. Dagestan manufacturers of soft drinks were also recommended to review their business portfolio in the direction of increasing the production of nectars and functional drinks, to search for new segments of the market for soft drinks, and to introduce new and unique products.