FACTORS INCREASING THE COMPETITIVENESS OF MILK PRODUCTION IN THE KRASNODAR REGION
The study justifies the need for improving the competitiveness of milk production in the commodity market, identifies the key indicators of improving the competitiveness of milk, which include the quality and level of costs. A direct dependence of the efficiency of realization of milk and incentives of operators of machine milking (milkers) on the quality of the raw milk produced is defined by means of the method of statistical groupings. A correlation and regression analysis of the quality of milk influence on a milker's average monthly wage has been done according to the data of large and medium-sized agricultural enterprises of the Krasnodar region. The study justifies the necessity of reducing the cost of milk production as a factor increasing the competitiveness of farm producers in the regional market of agricultural products. Based on the regression analysis, there has been revealed the influence of the main factors of the internal environment on the cost of raw milk production in agricultural organizations of the Krasnodar Region; a direct relationship between the level of specialization of dairy farms and their competitiveness has been defined. The article marks priority directions of increasing competitiveness of agricultural producers, including improvement of the quality and level of safety of raw milk, use of innovative equipment in the process of its production, cost reduction, development of measures of administrative responsibility for the falsification of dairy raw materials