Digital platforms in the architecture of modern international business
Digital platforms and their ecosystems in today 's environment have become a new way of organizing economic activities that can bring significant benefits to the world community. New products and services create value for citizens, while new operating models achieve public goals - urban recovery, improved health care. Digital ecosystems can help redefine the boundaries between the public and private spheres by creating new models of "invisible infrastructure", allowing entrepreneurs to develop new goods and services. The purpose of the article is to study the phenomenon of global digital platforms in modern international business and to identify the parameters of their revolutionary impact on the modern world economy. The study has shown that the emergence and development of global digital platforms has significant implications for international business, as they provide new ways and directions of internationalization, which implies a change in classical conceptual approaches to the organization of international business. The author concluded that the range of acquisitions carried out by global platforms is expanding in their industry context: in addition to their main activities, companies are moving to the sectors of production of goods and provision of traditional services, so in the future the concept of a profile activity will be blurred for all major global platforms. The author believes that for global platforms the concept of "international specialization" is blurred, and they are also more growth-oriented than profit-oriented, due to the need both to strengthen market position and the importance of data control.