FEATURES OF THE IMPLEMENTATION OF AGRICULTURAL PRODUCTS
The article highlights the relevance of the problem of marketing agricultural products. The search for the most effective methods of organizing the marketing system of agricultural products and the right choice of them determine the stable development of the economic condition of enterprises. The formation of a product promotion system depends on a number of factors that shape the market conditions of agricultural products. The main factors include: effective demand for agricultural products and the supply of agricultural products on the market. The main channels of implementation are: direct and indirect. Direct sales channels of agricultural products are considered the most effective. The organization of sales of agricultural products, in contrast to the sale of other goods, has a number of features. When organizing the sale of agricultural products, it is necessary to take into account these features. An important role for agricultural producers is played by the sales policy, which is aimed at determining the reserves for improving the efficiency of sales and production of agricultural products.