FUNCTIONING OF COLORONYMS IN MODERN ENGLISH ADVERTISING TEXT
This study deals with the information about the features of the use of lexemes to denote the names of coloronimes in English, defines the functions that are performed in the coloronyms of the English advertising text, encouraging the usage of the following methods of linguistic analysis: system-functional method, descriptive method, observation method, logical-inductive and logicodeductive methods. Modern advertising activity is characterized by a high level of competition, which is due to the dynamic development of this sphere. That is why there is a need to create a unique, bright and inimitable advertisement. Therefore, it is relevant to study English advertising, identify and analyze the use of tokens to indicate color in the advertising text.