ROLE OF UNIVERSITIES IN ENVIRONMENTAL EDUCATION OF YOUNG PEOPLE: THE WAY TO RATIONAL CONSUMER DEMAND AND RESPONSIBLE BEHAVIOR OF COMMODITY PRODUCERS
Article examines the role and format of university participation in environmental education of young people. It is concluded that it is necessary to involve not only students, but also preschoolers and schoolchildren in this process in cooperation with industrial partners and universities in region. Authors believe that this will make it possible to form a responsible model of consumption, which will contribute to the orientation of commodity producers to the manifested social and environmental needs of consumers.