COMMUNICATIVE PRACTICES OF INTERACTION WITH VISUAL SOURCES: BETWEEN INTEGRATION AND DIFFERENTIATION
In given article integrating and differentiating functions of movies through the analysis of specificity of mass and elite cinema fans preferences have been considered. Also it has been revealed, that the pragmatic of communicative practices, under construction on interaction with information sources, it is really directed on social integration of individuals in public social space that results, finally, both in formation individual identities, and to folding collective solidarities.