Usability (ease of use) of an electronic resource: solving user tasks with benefit for the company
The article considers principles and methods of working with usability of electronic resources in the aspect of company's marketing activities. We consider the impact of usability on the user's perception of electronic resources; we offer an overview of the main usability assessment parameters. We draw a parallel to classic marketing process for developing a new product. We study in detail the most effective methods for assessing usability; we give recommendations on the use of these methods for different stages of resource development and recommendations on the application of specific marketing metrics to assess the resulting effect of usability.