ON LANGUAGE AND STYLE OF A MODERN NEWSPAPER HEADLINE IN THE CORPORATE PRESS (THE CASE OF THE UNIVERSITY NEWSPAPER OF KATANOV KHAKASS STATE UNIVERSITY)
This article examines the specificity of the language and stylistic features of a newspaper headline in the corporate press. The research is based on textual headline structures presented in the corporate newspaper of Katanov Khakass State University ("University Newspaper"). The headline is considered within the heading complex of rubric, headline, subtitle and lead in their correlation. The specificity of the language and style of the newspaper headline is described in the aspect of the eloquent pragmatics of the modern journalism.