Data Journalism in the Structure of Media Communication
The article investigates the representation of analytical media content through the use of digital computer and online databases (the so-called data journalism, journalism of "big data", or journalism of metadata, as it is defined in the study). The author reveals the unique features of data journalism as a phenomenon and a process and proves that this format of convergent content represents the opportunities of synergy of formal, logical and associative presentation of information in an interactive online format and appears to be a synthesis of the three types of classical journalistic genres. Online data journalism determines fundamentally new opportunities for the strategic development of media content characteristics and functions of modern journalism as an element of open public governance and the development of science about media (medialogy).