THE SOCIAL RESPONSIBILITY OF RUSSIAN BANKS: MANAGING REGIONAL PROGRAMS AND COOPERATION WITH CIVIL SOCIETY ORGANIZATIONS
The objectives of this study are the systematization of partnerships between companies, governments and local communities within the concept of corporate social responsibility and the study of their application. The paper deals with the general scheme of management of social investments of the largest Russian credit banks implemented on the principles of consistency, long-term, targeted and transparency, taking into account the interests of all parties concerned in selecting key areas of social activity for the sake of mutual positive result.