Classification of competitive strategies of industrial enterprises
The article deals with the classification of competitive strategies of well-known domestic and foreign scientists (V.I. Shilkov, L.E. Cherednikova, S.V. Petukhova, P.V. Shemetov and Yu.A. Malenkov, Ph. Kotler, M. Porter, G. Johnson, K. Scholes and R. Whittington, A.Yu. Yudanov, J. Trout and A. Ries, A.A. Thompson and A.J. Strickland) in the field of strategic management of industrial enterprises. Based on the analysis of the existing kinds of competitive strategies classification of competitive strategies on the level of competitive activity is offered. Three main types of competitive strategy it is found: a high level of competitive activity (offensive), with an average level of competitive activity (defensive) and low-competitive activities (simulation). It is proved that the proposed classification of competitive strategies is the most appropriate for use in the practice of industrial enterprises.