The transformation of business models of modern TNCs on the example X5 Retail Group
The article presents a plan-summary of the training session for the development of skills for applying methods of building flexible business models in practice. The outline plan is compiled according to the principles of active learning methods, which involve providing students with general information. The active part is related to the independent study of the material, which demonstrates the application of methods for analyzing the marketing, financial, economic, and innovation activities of the enterprise and the management task aimed at analyzing the existing business model and developing a flexible business model for a Russian retail company in order to improve its performance indicators.