APPLICATION of T. SAATI's HIERARCHY ANALYSIS METHOD TO ASSESS the ECONOMIC POTENTIAL OF DAIRY ENTERPRISES
According to the embargo, which led to a decrease in trade turnover between Russia and countries supplying Russia with food products (including dairy products), it is necessary to find ways to ensure the effective functioning of domestic enterprises in the conditions of import substitution. In addition, the achievement of food security leads to the need for the formation of a mechanism for sustainable economic development of domestic industrial complexes that specialize in the production of food products (including dairy) [1]. One of the main reasons for the unification of economic entities in the dairy complex and the development of integration on this basis is the assessment of the economic potential of enterprises forming the dairy complex. Economic potential is a set of resources that can ensure sustainable economic development of enterprises or groups of enterprises (complex) [2]. The availability of resources is an important, however, insufficient factor for the sustainable economic functioning of the dairy complex. It is necessary to dispose of the available potential of resources in such a way as to ensure the economic success of the enterprise or their group. In our opinion, the analysis of efficiency of development of dairy-food complexes should begin with an assessment of economic potential of the enterprises which are a part of a complex. Assessment of economic potential is necessary to identify reserves and, as a rule, constraining factors of each economic entity in the development of integration and formation, on the basis of this positive synergy. begin with the assessment of economic potential.