STRUCTURAL ORGANIZATION OF ERGONYMS OF LINGUISTIC SCHOOLS OF ORENBURG
The relevance of the work lies in the emergence in recent years in the city of Orenburg a large number of linguistic schools and centers with the name in a foreign language. The aim of our work is to identify the structural organization of ergonyms and their impact on the associative series in a person who does not know that these names belong to linguistic schools. The material of the study is the linguistic schools of the city of Orenburg in the amount of eighteen pieces. The tasks of this work include the classification of components according to the source language; analysis of the structural features of the studied language units and the impact on the associative view of the average citizen.