SPECIFIC FEATURES OF FORMATION OF POTENTIAL OF THE PRODUCTION SYSTEM OF THE COMPANY IN TERMS OF DIGITALIZATION
The article considers various approaches to the assessment of potential. The potential of the production system of a modern company is presented as a set of its resources. Special attention is paid to the main driving force of the company within the strategy focused on the market - to the clients. It is concluded that the success of modern companies is increasingly dependent on digital business management models.