THE INTERNET AS A CULTURAL PHENOMENON
In the middle of the last century, humanity entered the information society. The transition to a new stage in the development of mankind has become possible thanks to the development of the World Wide Web - the Internet. October 29, 1969 went down in history as the birthday of the internet, and the names of young scientists Charlie Kline, Billy Duvall are inscribed in the history of the internet as pioneers. Huge flows of information have generated "virtual reality" and "virtual personality" that exist outside the influence of political and social institutions that traditionally control the situation in society. For half a century of its history, the internet has changed not only the worldview of mankind, erased borders and distances, but also changed the structure of human society. The phenomena generated by the internet requires its own assessment, and therefore a scientific approach to the study of this problem.