Psychological security in the information space: an immanent analysis of the text and its semantics
The article considers the problem of psychological examination of media narratives in terms of their psychological security. The study substantiates the productivity of immanent analysis as a mean of identifying meanings transmitted by media narratives. The author shows an example of an immanent analysis of commercials and presents the results of a study of its semantics. The study involved 51 people of 16-20 years: 26 students of Irkutsk State University and 25 high school students that assessed advertised clip, as well as the concept of «life» and «death». To carry out the research the author used modified semantic differential technique. Statistical data processing was performed using factor analysis and nonparametric Mann - Whitney test. In the article it is shown that immanent analysis is capable of determine meanings implicitly transmitted by advertising text. The author concludes that the analyzed movie actualizes the theme of death and provokes suicidal motivation. Empirical study reveals that the semantics of the viewed clips is close to the semantics of the concept «death» and is distanced from the semantics of the concept «life». Therefore, the analyzed narrative is destructive and violates the requirement of psychological safety.