GENRE INDIVIDUALITY OF INSTAGRAM SOCIAL NET
The article presents an analysis of the Instagram Internet service genre features. The place and importance of Instagram among Internet communication social services are discussed; specifics of Instagram as a social net with particular opportunities of virtual socialization and self-presentation of communication subjects are considered. The author develops the idea of Instagram discourse being formed as a secondary hypergenre showing the specific characteristics: creolization of message in which the center of communicative activity is a picture with corresponding comments, precedence (being implemented by hashtags) and interactivity. Some important differences in the communicative and speech genre presentation of reality in Instagram comparing with other services have been discovered.