Pedagogical communication as a factor of changing the motivational sphere of student’s personality in the process of studying at university
In the modern world, higher education is forced to exist in conditions of fierce competition with other educational projects. One of the most important conditions for the existence of higher education is the ability to maintain an optimal level of students` motivation during a long period of study. The purpose of this study is to determine how different features of pedagogical communication cause changes in the motivational sphere of students. As a result, it was shown which specific features of pedagogical communication positively affect such characteristics of the motivational sphere of the student’s personality as: motive of cognition, motive of self development and self respect, external motive, amotivation, as well as the need for autonomy and competence.