THEORETICAL BASIS OF THE SYSTEM OF MOTIVATING AND STIMULATING CITIZENS TO HEALTH-PRESERVING BEHAVIOR
The theoretical foundation of the system of motivating and stimulating citizens to health-preserving behavior is presented, this system is a set of measures to reduce the prevalence of known behavioral risk factors for non-communicable diseases, in order to reduce the incidence of such diseases, to preserve human, and, therefore, labor, and the economic potential of the country. In order to clarify and form a unified view of the described topic definitions from the standpoint of public health and health care are given for such terms as motive, motivation, motivation process, incentive, which are actively used at the present time. A need-oriented approach to motivation was formulated. It consists in satisfying the objective need for improving the health of the population through indirect satisfaction of the needs of individuals. The definition of the system of motivating and stimulating citizens to maintain a healthy lifestyle is given, the stages of actions for the successful creation of a system are defined, which purpose is to strengthen the effect of health-enhancing factors, and weaken the effect of negative factors by restructuring the dynamic stereotype of citizens.