CREATIVE POTENTIAL OF ADDRESS FORMS (IN REGARD TO MODERN AMERICAN TV SERIES)
The article deals with mechanisms of address forms used in colloquial everyday speech of young people in modern American TV series (New Girl, 2 Broke Girls, Glee and The Big Bang Theory). Those mechanisms are represented in the form of the language game through allusion, metonymy, antonomasia, rhyme and nonce words. The material proves that the potential of address forms allows native speakers to create expressive language structures based on a conscious violation of the norms of speech. It also allows identifying the age of the speaker, social background, as well as cultural dominants of the historical period.