PROBLEMS OF PERCEPTION AND UNDERSTANDING OF MEDIA TEXTS WITH FOREIGN ELEMENTS IN A CONVERGED ENVIRONMENT
Today there are practically no boundaries between online media and traditional media, expanding its presence in the network. One of the defining trends of the information sector is the merging (convergence) of previously independent sectors, such as telecommunications, audiovisual products (content) and electronic media. «Convergence (from Latin convergere - approach, converge) - the term has long been common in biology, ethnography, linguistics to refer to similar processes of convergence, likening». Media content in the media industry is defined as data in the form of text, audio, visual images or combining multimedia. Today, information reaches the consumer in the format in which he wants to take it. Comparative analysis of advertising and informational text with foreign elements in a converged environment led to the conclusion that in the Internet space the strategy for understanding implemented quickly and efficiently. The problem of adequate perception and understanding of foreign elements and media text as a whole in the online media practically removed as user can immediately find out the meaning of unknown words without disrupting the process of reading.