THEORETICAL BASICS OF CROSS-CULTURAL INTERACTIONS IN INTERNATIONAL COMPANIES
In times of rapid economic development, internationalization of business, as the share of foreign and domestic trade increases, the frequency of business negotiations increases and effective intercultural communication between managers remains a difficult task. International research in the field of management was based mainly on the comparison of managerial behavior in countries around the world. The article reveals the content of the concept and the main problems of cross-cultural interaction, as well as considerable attention is paid to its role.