FEATURES OF ONLINE-COMMUNICATION IN ORGANIZATIONAL DISCOURSE (BY EXAMINING A GROUP CHAT IN WHATSAPP)
Introduction. The article deals with the investigation of the characteristics of online communication in organizational discourse, conducted on the material of a group chat in the WhatsApp messenger. This type of communication has become widespread, especially during the introduction of the remote mode of activity, but has not lost its relevance during the transition to offline mode, which allows us to come to the conclusion about the importance of this type of communication, and consequently, the close attention of researchers.Methods. To study organizational online communication, characterized by the unification of two or more semiotic systems, the methods of contextual analysis, discourse analysis and semiotic multimodal analysis are used.Analysis. The research is aimed at consideration of communicative, paraverbal, emotive, stylistic, organizational characteristics and features of the communication register of messages in a work chat. It reveals the properties of the exchange of communicative roles and feedback, the ways of transmitting prosodic and kinetic elements of speech, the possibilities of visualization of emotions, the means of expression during the exchange of written online messages in an organizational context. The functions of the messenger chat play an important role in the implementation of the intentions of the interlocutors. The channel of communication defines the integration of formal and informal communication registers.Results. Online communication in a group chat is distinguished by a special set of text and graphic tools (emojis, emoticons, stickers) that replenish or replace verbal and non-verbal means of traditional forms of organizational communication. As a result of the analysis, it is revealed that this type of organizational communication has a number of distinctive features in relation to communicative, emotive, stylistic and organizational characteristics, as well as a special coexistence of formal and informal communication registers.