METHODICAL APPROACH TO THE ESTIMATION OF ECONOMIC POTENTIAL AS DETERMINANTS OF STRATEGIC DEVELOPMENT OF THE FIRM
The resource or productive approach to the estimation of economic potential does not allow obtaining the objective data promoting working out of practical actions providing achievement of the strategic targets of the firm development. Complex methodical approach based on the use of the system of balanced key parametres with application of integrated approach allows to define the ways of economic potential strengthening and realization of strategic development plans.