Digitalization of the Russian banking system: current trends
With the rapid development of digital technologies over the past few years, an increasing number of companies around the world are taking steps towards digital transformation. At the current stage of active development of digital technologies, remote forms of bank-customer interaction are used more and more often, since physical presence is no longer required to obtain a particular banking service. The COVID-19 pandemic has become an unprecedented catalyst for digital banking worldwide. The processes associated with the introduction of high technology in all spheres of life, and the digitalization of the banking sector in particular, predetermine both new consumers demands and completely different opportunities for financial institutions to meet them. The uncertainty associated with the pandemic, the timing of its end and the recovery of Russia's economy have prompted this. The banking environment is undergoing profound changes due to new digital technologies, rapidly changing customer preferences and new competitive threats from fintech companies. To compete and survive, banks can use ecosystem-based business models to drive growth and create value. Banks are interested in customer-centric ecosystems, with banks participating in a network of interconnected companies working together to provide services to meet new customer needs. This article summarizes the practical experience of forming one of the leading ecosystems in Russia on the example of Sber.