Strategic Management as a Component of Innovative Development Companies
The article substantiates that the strategy is the main component of strategic management. The evolution of the concept of "strategy" is considered, and different views are analyzed in the understanding of this definition, and conclusions are drawn. This is necessary, first of all, because the strategy is the determining factor in the formation of the strategic behavior of the enterprise and affects all its future activities as a whole. The concept of "strategic management" is considered, which is given in the scientific works of Western and Russian scientists. The prerequisites for the transition from operational to strategic management in the process of enterprise management are reflected, and also the most important differences between them are considered. A full definition has been derived, which characterizes the strategic management of the enterprise to date. The concepts of "innovation" and "innovative development" are considered as a result of the process of economic activity. The main strategic directions of innovation development of enterprises of the trade sector are described. The principles of innovative adaptability of enterprises are proposed. The direction of strategic management of innovative development is formed and the most significant factors that influence it are reflected, such as: situational analysis; Forecast the impact of the entire range of entrepreneurial success factors, both external (goods, markets, suppliers, patents, licenses) and domestic (financing, capacity, employees, etc.); Management system, its organizational forms, ethics and culture of entrepreneurship (philosophy and business policy). The article describes the innovative activity and innovative development of enterprises of the trade sector. Based on the conducted studies, the conclusion was drawn that any changes introduced into the order of strategic management of a trading enterprise in modern conditions will be of an innovative nature.