SELECTED ISSUES OF USING THE RESULTS OF CREATIVE ACTIVITY AS PART OF COMPLEX OBJECTS OF INTELLECTUAL RIGHTS
The article considers the issues of using the results of creative activity as part of complex objects of intellectual rights in the field of show business, theater, design, etc. The author highlights the need for legal regulation of specific objects of creative work that have become a constituent part of a complex object. It is noted that, taking into account the development of digital technologies and foreign experience, it is necessary to analyze the domestic practice of legal protection of objects of creative activity that have become constituent parts of complex objects (objects of copyright and patent rights) in order to improve legal protection of authors, and to provide them with the possibility of successful commercialization of their intellectual activity results. The author concludes that, under the conditions of intense competition between manufacturers (both Russian and foreign), protection of domestic authors capable of creating original and creative models against copying and illicit borrowing should become a priority in order to support and develop the consumer goods industry. The article considers the possibility of introducing ancillary protection for industrial designs and highlights that the proposed legal protection mechanisms must comply with the international obligations of the Russian Federation and meet international standards applied for the protection of such products. In conclusion, it is noted that attention should be drawn to the legal protection of the results of creative work (in particular, the results of creative work as part of complex objects of intellectual rights), as it is relevant for the development of the domestic consumer goods industry and commercialization of the results of authors' creative activity.