DEVELOPMENT OF A METHOD FOR EVALUATING COMMERCIAL EFFICIENCY OF INNOVATIVE PROJECTS AT THE INITIAL STAGES OF DEVELOPMENT
The purpose of this article is to develop a methodology for assessing the commercial effectiveness of innovative projects at the initial stages of development, used in Russian realities. To achieve the goal, the tasks were solved: substantiated the importance of technological innovation, analyzed the problems of investing innovative projects at the initial stages of development, identified criteria for evaluating the effectiveness of innovative projects at the stages of research and development work taking into account investment risks, analyzed financial instruments, which are used to assess the effectiveness of innovative projects in the initial stages of development in Russia and Zara countries. The results of the study made it possible to develop a complex for assessing the commercial effectiveness of innovative projects at the initial stages of development.