PECULARITIES OF THE LANGUAGE PERSONALITY OF THE POLTICIAN-AS-MARGINAL
A new linguistic discipline has been developing recently, viz. political linguistic personology. This discipline is meant to study the language personality of politician and as such it is not fully separated from political linguistics. Unfortunately, in modern political linguistics there is no advanced classification of types of the language personality of politician. Despite this, we believe it is possible to speak about the language personality of politician-as-marginal having taken this term from the political science. The analysis of the political discourse of different countries - the USA, Germany, the Ukraine, Russia - shows that many politicians, including the ones that are very successful, use the strategy of marginalization. It can be analyzed as a communicative strategy. It has been found out that such a strategy, as a rule, is linked to manipulations and can be realized in different ways, on the one hand, quite universal but, on the other, still retaining the national specifics. The gist of the strategy under consideration is to present oneself as a non-agent of the political discourse, as an anti-system politician. The common forms of self-identification chosen by the politician-as-marginal are as follows: ‘I am non-politician’, ‘I am not your typical politician’, and ‘I am a woman’. In the Russian political discourse, the politician-as-marginal can also use the formula ‘I am against everybody’. However the latter means of marginalization is so specifically Russian that it deserves to be analyzed in another research