ECONOMIC MOTIVATIONS OF RURAL AQUACULTURE ENTREPRENEURSHIP
The aim of the study was to study the economic motivators for the development of small businesses in rural areas in the field of aquaculture products. The tasks included: establishing the potential for the production of algo products at the regional level; determination of the motives of consumer behavior in the food markets; building model approaches in organizing a business for the production of algal products from Chlorella vulgaris, Arthospira platensis. The most promising areas of the national economy for the use of microalgae were identified - agriculture, ecology, food industry. With the help of economic and mathematical approaches, the efficiency of the production of algo products was determined; the entrepreneurial capacity of the regional market for the sale of algo products was calculated. The main risks of organizing a business for the production of algo products are shown; an assessment of the main types of the FoodTech market is given: B2C (end-user orientation), B2B (cooperation of entrepreneurs for the production of new products). A scheme of a bioreactor for cultivating Chlorella vulgaris strain IGF No. C-111 at small enterprises is presented. The object of the study was the processes that ensure the introduction of innovative products in regional markets and the development of small businesses in rural areas. To formulate conclusions and conclusions, the following were used: system analysis, economic and mathematical modeling.