Metaphor as a Way of Subconscious Communication
We explore the metaphor as a figure of speech. But the laws of the impact of metaphors are based on the ancient laws of sympathetic magic. Therefore, metaphor is a powerful means of verbal suggestion. J. Grinder and R. Bandler, the founders of the Neuro-Linguistic Programming, reveal hypnotic properties of metaphor. We find hypnotic effect of the use of metaphors in the poetry of O. Mandelstam. The metaphor of O. Mandelstam has two levels: the level of the consciousis and the level of the uncondiciousness. It`s characterized by the pairing of different "floors" of mentality and words in different sensory modes.