MODERN INFORMATION AND COMMUNICATION TECHNOLOGIES ALTERED STATE OF MASS CONSCIOUSNESS
The article explains that the social and humanitarian understanding of technology is replacing a prevailing scientific-production concept of the technology as a process of applying the methods, ways and means of transformation of matter, energy, information for making things, material handling, assembly products. The humanitarian aspect of communication in the conditions of formation of the information society is that it is a creative process of managing the masses by means of information and communication tools. Technologies altered state of mass consciousness have a special place among these technologies.