Analysis of the Nizhny Novgorod pharmaceutical market of analgesics and antipyretics otc for children
Analgesics and antipyretics OTC are characterized by better safety profile for the child. The purpose of this work was the marketing study of Nizhny Novgorod pharmaceutical retail market of analgesic and antipyretic drugs (D), improving pharmaceutical counseling in pediatrics. We used marketing quantitative methods of primary data collecting: retail-audit and survey. The structure of the range of brand names and dosage forms has been found. A rating of implementation and determined leader in volume and value terms has been done. The main share falls on the implementation of D mainstream segment, marked by the implementation of seasonal peak in autumn and winter. Recommendations for choosing analgesics and antipyretics D, depending on the age of the child have been developed on the base of pharmacists' survey.