MANAGEMENT OF COMPETITIVENESS OF TRADE ENTERPRISES
Established objective prerequisites for the establishment of a system of management of competitiveness of domestic enterprises in modern conditions. Determined that the foundation of the system of management of competitiveness of sale should be the control subsystem competitive products, competitive services economic competitiveness of the enterprise. It is proved that the operation of each of the subsystems of management of competitiveness of commercial enterprise is influenced by a set of organizational, economic, technical and marketing factors. These factors directed manipulated controlling subsystem. Constructed graphical model to ensure the company's competitiveness.