Anatomy of protesting mask: communicative aspect
Present-day political discourse is closely connected with phenomenon of mask. Being an important part of protesting activity mask is also included into performance. Performance itself tends to be chosen as one of the most effective ways of delivering the message. Moreover the channel of communication is rather significant. Protest movements choose YouTube as a part of new media society. YouTube transforms the video into a completed statement, making the message clear.In the article two most representative cases are analysed – the group of hacker activists Anonymous in the USA and the women punkband Pussy Riot. The rise of popularity of protesting masks could be explained by means of myth and identity. Mask marks the group identity of protesting movements and uses New Media as a channel promoting their messages. Moreover, protesting activity visualised as masks is transforming into brand-management.