Features of the marketing activities of a construction company in modern market conditions
Construction companies are now recognizing the need and importance of using marketing in the management system. The use of marketing, which also contributes to quick adaptation to fluctuating changes in the construction services market, allows to meet the requirements of customers more effectively and efficiently. The article reveals the features of the marketing activities of a construction company in modern market conditions, reveals the concept of marketing management in a construction company and the fundamental foundations of its organization