ANALYSIS OF GAMIFICATION AS A TOOL FOR INCREASING THE EFFICIENCY OF HR MANAGEMENT IN A LARGE CORPORATION
The influence of external factors on economic activity in the conditions of the pandemic and the aggravation of the economic crisis negatively affected the productivity of personnel of various enterprises. In this connection, the corporate governance system in modern conditions is at the stage of improvement and reform, the search for new forms and ways to increase the efficiency of the use of labor resources, methods of staff motivation in order to increase interest in the results of economic activity. The article considers one of the forms of motivation - the use of gamification, its impact on the effectiveness of personnel management, reveals the essence and directions of this method. The analysis of the possibilities of using game methods for personnel management is carried out, problems are identified, methodological tools are disclosed on the example of a functioning enterprise. Based on the research methods, as well as the results obtained, conclusions are formulated and recommendations for the development of innovative methods of personnel management are developed.