METHOD OF MESOOT-DIAGNOSIS OF THE EXTERNAL ENVIRONMENT: FACTORS, STRUCTURING AND PROBLEMS OF AUTOMATION APPLICATIONS
The article points to the fact that the structurization of the meso-environment has debatable character, and instruments of its investigating are not developed. Because of this reason the following hypothesis of a research is formulated: basis system approach which is connected with expert approach, with methods of processing of diverse qualitative information and transition to measurement of factors in metric system in items of information in bits determines objectivity of the analysis and increases of reliability of a research of the external environment of corporation. The offered model structure of the meso-environment contains: regional legislation, specifics of regional economy, regional community and human capital, regional resources, regional communication environment, features of regional commodity market and services, infrastructure of the regional market, development of small business, etc. Features of its investigating are considered. The method of MesoOT analysis of the regional environment is offered. Application of numerical score of factors and involvement of experts to its development during the analysis is proved. The need to develop of the scale for measuring of diverse regional factors in information units using the well-known intellectual system "Eidos-X ++" is discussed in this article. The version of the analysis of the regional environment (meso-environment) is developed and presented in matrix form of MesoOT analysis in the adapted structure of "researches" to features of the agrarian and industrial region