Conceptual and theoretical foundations of formation and management of commercial banks financial strategies
The authors consider the theoretical and conceptual basis of the formation, development and management of the financial strategy of commercial banks, as banks operating in a competitive environment and unstable foreign exchange and financial market need to constantly improve the financial strategy. The article considers the bank strategy as a conceptual basis of its activities, which determines the priority goals and objectives, and ways to achieve them .The strategy of the bank serves as a reference point for making key decisions concerning future markets, products, organizational structure, profitability and risk profile for the bank managers at all levels of its activity, i.e. it is the basis of the whole system of bank management. The article also notes that the modern management of the bank is a combination of strategic and operational management, in which strategic management is a process of determining the goals of the organization and the decision on what to do to achieve them and operational management determines how to act to achieve the goals. Making conclusions, it can be noted that for the successful work of the bank it is important to create a policy that would allow to determine the direction of the use of shareholders 'and depositors' funds, to regulate the composition and volume of deposit, credit, stock portfolio, to predict and overcome risks, as well as to identify the circumstances under which it isadvisable to carry out certain operations.