РОЗРОБКА ПРОГРАМНОГО ЗАБЕЗПЕЧЕННЯ АНАЛІЗУ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ
The basic requirements are set forth to analysis of marketing activity of enterprise software. The separate blocks of software, that can be integrated in CAS of management an enterprise, are offered. It is well-proven that computerization of economic analysis of business processes on the whole, and to marketing in particular, allows to provide the effective organizationally-methodical providing of economic analysis for upgrading of his realization, control level after motion of realization of analytical process, differentiation of right for access to information and at the same time gives an opportunity of the use of methodical base the all attracted specialists.