ASPECTS OF MARKETING IN THE PROVISION OF INFORMATION AND COMMUNICATION SERVICES
The purpose of the article is to justify proposals for the development of marketing in the provision of information- communication services. Questions about marketing methodologies in the provision of information - communication services were considered. Features were identified providers that operate in the market of information - communication services. Market information - communication services as part of the information market has been characterized. Vision, strategy and marketing mix of services were presented. Content of the principles (focus, flexibility, comprehensiveness, continuity, ensuring the interaction of sectoral and spatial aspects) of marketing planning information- communication services has been disclosed. Were determined using the mechanism of marketing opportunities for synergy in the provision of information-communication services. It was proposed marketing activity providers in the field of information - communication services to implement the seven main areas. Use of proposals for the development of marketing in the provision of information and communication services will enhance the effectiveness of providers in the market