SEMANTIC INCREMENTS IN "TELL-TALE‟ NAMES TRANSLATION
The paper considers peculiarities of the translation of the so called „tell-tale‟ names, suggests a mechanism of revealing semantic incre-ments, puts forward a hypothesis on the differences between Russian and English word sound associations, describes an experiment proving the hypothesis, and proposes the necessity of taking into account word semantics while translating „tell-tale‟ names.