Features of use of the trademark
Despite the fact that the exclusive right to the results of intellectual activity and means of individualization is sometimes called a monopoly, it, nevertheless, can not be called unlimited. To date, registered trademarks are an effective tool for protecting the interests of legal entities and individual entrepreneurs. At the same time, in practice, there are cases of use by third parties of these marks without the appropriate permission of the rights holders for their own purposes. This article is devoted to the use of a trademark, in particular with the change of its individual elements, in order to make it similar to someone else’s trademark and, as a consequence, more attractive to the consumer. This problem is considered in the aspect of limiting the rights of the right holder in order to comply with the legitimate interests of other participants of civil turnover.