EVOLUTION of MARKETING RESEARCH ABROAD AND IN RUSSIA
The main types, methods and directions of marketing researches are considered. Different points of view of the marketing scientists to the marketing research are compared. The general characteristics of the history of marketing researches, originated in the USA, is given. The paper analyzes 45 directions of researches, 18 of which are included in the list of standard investigations and 11 thereof are qualified as the most sought-after research in the field of marketing. The stages of formation of marketing research sector in Russia, as well as modern tendencies of its development compared with the world one, are studied. The conclusion is made that the positive attitude to marketing research as an object of investments still has not been formed in the Russian society.