SPECIFICITY OF COMMUNICATIVE FAILURES PROVIDED BY THE POLYSEMY
This article examines the issue of the consequences of the development in the language system of such a phenomenon as polysemy. The authors define ambiguity; indicate that through polysemy, it is possible to reflect the most significant characteristic of thinking and cognition - a generalized reproduction of reality. But here they note that, in addition to positive aspects (the possibility of discovering new meanings), polysemy becomes a problematic factor that causes difficulties in the course of a dialogue, representing a kind of catalyst for “failure”, the so-called communicative failure. Based on this, a detailed analysis of the causes of such misunderstandings and failures in communication is also carried out, and appropriate conclusions are drawn.