PROFESSIONAL CHINESE FOOTBALL AS THE AREA OF CONTRAVENTION OF BASES OF THE CHINESE MENTALITY
The article presents an analysis of Chinese professional football and its components through the prism of three constants of the Chinese mentality - the principles of immanence, historicity and visuality. The socio-economic analysis of the main aspects of the football life of the Chinese people demonstrates and argues the disinterest of ordinary Chinese in the development of this sport in contrast to the attempts of the state apparatus to develop football in the PRC. The authors of the article emphasize that professional football in China cannot achieve maximum success due to the fact that the reforms aimed at its transformation are too "Europeanized" and go against Chinese thought and traditions, therefore, Chinese fans of this sport are more interested in watching foreign leagues than domestic football clubs and the national team. To become a competitive football power, this country needs to adapt the European experience to Chinese realities, which implies compliance with all three of the above principles of the Chinese mentality.