Development of socially significant MARKETING IN RUSSIA
The article is devoted to the important issue of increasing the understanding and use of socially significant marketing as a tool in implementing corporate social responsibility. In the article reviewed various examples of Cause related marketing. The author suggests that Cause related marketing is a powerful strategic tool for the implementation of corporate social responsibility. The author suggests that сause related marketing is powerful strategic tool for the implementation of corporate social responsibility. The article also analyzes the technology of Cause related marketing.