STRATEGICAL DATA ANALYSIS FOR REALISATION ADAPTIVE BUSINESS-MODEL
This paper formulates proposals for the establishment of an effective system of strategic controlling to implement proactive business model in the company that requires adjustment of information-analytical system management support. All information about business terms and prospects as well about, affordability, productivity and effectiveness of business processes and value chains should be formed into ordered databases with an authorized access to necessary data for decision-makers on a real-time basis at the desired time. The technological and institutional barriers to the use of strategic data analysis at practical controlling were revealed and substantiated ways to overcome them.