IMPACT OF PANDEMIC ON E-GROCERY MARKET, FORECASTS QUALITY DEVELOPMENT AND SOLUTIONS SERVICES
The article reveals the positive consequences of the pandemic for the e-grocery market, as well as the problems that arose in this regard in ensuring and managing the quality of online food sales and delivery. Forecast of development of market of service products of domestic companies in 2023 - 2024 is made on the basis of research results of leading research centers. The authors highlight factors that strengthen the development trends of the market and influence its growth e-grocery: an increase in the frequency of online purchases, a sharp increase in the geography, capacity and audience of the largest players, as well as a transition to a remote mode of work of the population under the influence of a pandemic. The article provides examples of successful solutions that can be recommended to e-grocery companies. This research can be interesting to specialists who are engaged in the problems of developing service products of companies in the e-grocery market.