DEVELOPMENT OF REGIONAL BRANDING MARKETING TECHNOLOGY
In the article the questions connected with increase of efficiency of branding on the regional level, the relevance of the process of formation of the region´s brand on the modern stage of market relations. Describes the essence, content and features of regional branding marketing technology, the role and importance of brand-technologies in the system of management of socio-economic development of the region. Special attention is paid to the etymology of the brand category, from the point of view of a series of hikes prevailing both in theory and in practice marketing, namely, historical, sociological, socio-cultural, economic, marketing (business-oriented) and institu-tional. Raises the question of the connection between the notions of «brand», «image» and «reputation». Defines the key characteristics of the concepts of «regional brand» and «brand of the region». A classic approach to the process of brand building at the regional level.