Creative Verbal Representation of Halloween in Personal Names (Based on "The Simpsons Halloween Special" Credits)
Verbal creativity of native speakers is represented in interrelated fragments of shared linguo-cognitive space via using a ludic code. This creative activity is found in the process of transforming an anthroponym, which implies an introduction of any verbalization, connected with Halloween, in its structure. The study of these verbalizations allows us to get access to the knowledge and images of the holiday, which exist in the English-speaking society. Our research shows that various allusions to movies, comics and (un)real creatures, some objectivations of human inner peculiarities ("violent", "unkind", "frightening") are most frequently used for creative verbal representation of Halloween. New nicknames are the efficient way of appealing to some necessary fragment of cognitive space; they appear as a response to the need for creating the atmosphere of the famous holiday as well as for attracting and keeping the audience's attention.