ANALYSIS OF THE PRICING POLICY OF JEWELRY PRODUCTION (FOR EXAMPLE, BRAND WISHING ON A STAR JEWELRY)
The authors analyze the pricing policy of jewelry production on the example of a particular enterprise. The article characterizes the elements of pricing in the field of jewelry production. The jewelry industry is potential from several points of view. We see interest in investments not only in gold, but also in interesting jewelry on the market. Jewelry production is highly profitable business interest to private investors. There are still some difficulties on the market in assessing and determining the cost of the final product, which makes it possible to analyze. Thus, some issues of analysis of the price policy of jewelry production require careful study and attention from the business owner. Analysis of the pricing policy of jewelry production “Wishing on the stars jewelry”. The correct pricing on jewelry production in addition to the presented articles have a set of factors that determine the value of a particular product. The most important elements of the price policy of the jewelry company are: production costs; supply and demand in the jewelry market; the market of precious stones; state regulation of prices for precious metals; labor costs; alternative costs; inflation component; evaluation of the brand value. A specific example of the calculation of the cost of jewelry-brand - earrings “Falling Stars”. As a result, were formulated recommendations for enterprises that operate in the field of jewelry production: to carefully assess the share of production costs in the total cost of the product; to position the price of the product in terms of price and quality of the goods; to analyze commercial costs and find new ways to promote the product in the market.