FEATURES OF MEDIA COVERAGE
The study described results reflecting how a regional media uses a resource to cover environmental materials. For analysis, two regional high-ranking online publications were selected: Inkazan.ru and KazanFirst. The author of the article investigates the dynamics of coverage of environmental materials of these Internet publications and structures the headings of materials published on environmental topics according to the degree of emotional component. The data obtained show that the timely use of information can potentially positively affect both environmental activism and rational environmentally oriented consumption. The article focuses on the need for changes in the coverage of materials on environmental topics and relevant regulatory documents. Environmental policy and effective planning are areas that are mainly related to the administrative aspects of environmental conservation and management. In this regard, it is very important to consider the possible areas that are involved in this process.