Features of consumer behavior in the sporting goods market
Over the past few years sport and healthy lifestyle have gained tremendous prevalence. Thus, in the conditions of this environment, 4 major brands have been formed in the sports industry market, which are almost impossible to overtake both in terms of popularity and the quality of goods and services provided. The above-described oligopoly consists of Adidas, Nike, Puma and Reebok. The article examines the models of consumer behavior in the conditions of formed market competition. The consumer behavior of students of the Financial University under the Government of the Russian Federation is investigated as a case study.