LINGUO-ECOLOGICAL COMPATIBILITY OF VIRTUAL PEDAGOGICAL DISCOURSE (BASED ON ENGLISH VERSIONS OF EDUCATIONAL ONLINE PLATFORMS)
The article is devoted to the study of the peculiarities of English - language educational platforms as a part of virtual pedagogical discourse. The article focuses on the importance of studying the linguo - ecological compatibility of communication on popular educational online platforms. As the concepts of “lifelong education” or “lifelong learning” got widespread, the target audience and the variety of formats for interaction within the framework of educational services are significantly expanding, and therefore, professional communication in this area inevitably undergoes some changes. On the basis of the pyramid of needs, the author identified six levels of communicative and psychological attitudes: physical, personal, interpersonal, cognitive, self - actualizing and social. The importance of the hierarchy of needs in this system is noted, as well as the fact that the levels of cognition, self - development and society belong to the highest levels of the hierarchy. The purpose of this work is to analyze the communication within modern virtual pedagogical discourse from the point of view of their linguo - ecological compatibility and to identify the prevailing orientation broadcast on popular English - language educational platforms. Scientific novelty lies both with the object of research itself - virtual pedagogical discourse, which quickly gained its popularity - a rather new phenomenon and at the moment poorly studied, and in an interdisciplinary consideration of the issue with the involvement of the works of modern foreign philosophers and linguists. As a result of the study, both the features inherent in various genres of virtual communication and the specific characteristics of virtual pedagogical discourse on the studied educational online platforms were identified, communicative and psychological attitudes were systematized. The high practical significance and relevance of linguistic research of virtual pedagogical discourse in order to increase the efficiency of communicative interaction of participants in e - learning are emphasized.