FEATURES OF INVESTING IN STARTS
Currently, new technologies, programs and other innovations are constantly being introduced to the market. That is why investing in startups is an actual way to build capital. In this paper, we examined all the positive and negative aspects of investing in startups, as well as the current situation and development of investing in this area in Russia. In the country, this investment sector is underdeveloped, which confirms the predominant share of the state in the structure of investors. As a result of the study, measures aimed at attracting additional funds belonging to private and foreign investors were proposed.