RESEARCH OF ZOONYM ASSOCIATIVE FIELD BY ExAMPLE OF DIRECTIONAL ASSOCIATIVE EXPERIMENT ''CAT IS WHAT?''
Zoonyms are complex language units which have great information potential. The aim of this research is to reveal the metaphorical potential of 'cat' concept in the Russian language picture of the world. The main task is description of fragment of the associative field "cat" based on the analysis of attributive component of semantic-syntactic model "cat is what". The topicality of this article is stipulated by linguistic and culturological orientation in analysis of traditional language material.