EFFECTIVE DIPLOMACY AS A TOOL FOR INCREASE STATE REPUTATION IN THE INTERNATIONAL ARENA
The study deals with Japanese diplomacy, the priorities and goals of domestic and foreign policy to illustrate the level of effectiveness of the diplomatic instruments in building a positive image of the state.The paper examines some of the reasons and factors for the use of diplomacy tools in solving problems of domestic and foreign policy. The work shows how effective and timely Japan's response to the domestic policy of the state influenced and played a key role in the process of rehabilitation and reconstruction of the country. It is worth noting that the right political goals not only rebuilt the country but also made Japan one of the world's most advanced centers. Japan is among the leading countries of the world participating in the modern world political process, the dynamics of which has common patterns and development trends associated with the transformation of the Asia- Pacific region into the center of global activity of the leading countries of the world. Changes on a global scale since World War II affect important characteristics of Japan's foreign policy, official and economic diplomacy towards a country that promotes peace and security.The article argues that the most important element for the establishment and maintenance of the power of the state is the proper regulation of domestic and foreign policy, and, despite the lack of resources, effective allocation and regulation of the instruments of modern diplomacy is more important.