INVESTMENT AS A TOOL FOR IMPROVING THE EFFICIENCY OF THE ENTERPRISE
The article considers the process of investing financial resources in the operation of a brewery, which in modern conditions has a drop in income and profit. The authors analyzed the range of products produced and sold, the situation on the brewing market in the North-West region, and developed measures to bring this particular company out of the crisis. The proposed recommendations were based on investing in expanding the assortment list of products, which, according to the calculations, should increase the efficiency of the enterprise under consideration.