THE VALUE OF INTERNET SITES FOR SERVICE COMPANIES
In the modern world - the world of rapid penetration of Internet technologies in all spheres of our life, the problem of the representation of modern enterprises in the Internet space is especially acute. Today, an enterprise that does not use information technology to develop and promote its goods and services loses in the competition among single-industry enterprises. This paper investigates the development trends of the Internet and the importance of the website for the organization. A study of the activities of a service organization providing sports and recreational services is carried out and an urgent need is identified to develop its own website for this organization. The need to create a site is also confirmed by the data of a study of consumers of sports services described in the work. The modern methods of creating a personal website are analyzed. The analysis reveals the most constructive way to create a site. The article analyzes the sites of single-industry enterprises providing related services, reveals the mandatory and additional elements of sites, and thus determines the optimal architecture of the site. Based on the results of the study, further work is planned in the direction of developing the site and filling its content, which will help attract new customers, increase the advertising mass and bring the organization to a new level of competition.