ROSKACHESTVO (RUSSIAN QUALITY SYSTEM) AS A CONSUMER NAVIGATOR
The article focuses on the category ‘product quality’ and examines the role and importance of non-profit organization ‘Russian Quality System’ in terms of promotion of high-quality goods in the Russian market, consumer awareness and informing of the population about the quality of goods in the domestic market, increasing the responsibility of the producers regarding the quality of goods. The progress of foodstuff manufacturers in Orel region is noted. Involvement of public figures and young people in informational work among Russians concerning the quality of food products is underlined.