MEDIA WORLD PICTURE AS A RESULT OF REPRESENTING REALITY
Relying on the thesis that media misrepresent reality the author addresses the problem of constructing media world picture paying special attention to the polysemanticism of this concept. The article makes an attempt to distinguish between the phenomena of media world picture representing the interpretation of reality by media and world picture being a result of the individual's cognitive activity. As a conclusion the author introduces his own original model of the process of developing media world picture.