MARKETING APPROACHES TO THE INTEGRATION OF EDUCATIONAL PROCESSES IN UNIVERSITIES
The article deals with marketing approaches to the integration of educational processes in universities. As a result of the analysis, it was revealed that the universities of Kazakhstan have gained autonomy, which makes it possible to use new approaches to the integration of financial and academic processes. The proposed integration is aimed at improving the efficiency of educational processes and allows to improve the quality and performance of the University. The process of development of integration is initially focused on providing a unified system of accounting for financial indicators of structural units of the University and accounting for their payback. To this end, a financial strategy has been formed that provides a model of resource allocation. At the second stage, a model for the implementation of the integration process is developed, taking into account the obtained effect. On the basis of the developed model, metrics are formed that will help to measure the implementation of this integration. The model is aimed at improving the efficiency of universities and the most rational allocation of financial resources.