The region as a social community in media communicative measurement
The paper examines the phenomenon of a social community within synergetic approach to the analysis of process of its formation and development - from entropy (chaos) to a negentropy (order). The author defines the leading metacharacteristics of a social community of the region - identity and image, as well as the harmonized synthesis of development formed by them - identoimage. The conclusion is drawn that the information policy based on the law of mental identity is necessary to create the effective working module of the region imaging.