Digital Prospects of the Consumer Market and Services Sector in Russia
The article considers the digital prospects of the consumer service market in Russia and the global digital space. The focus is on innovative technologies, trends, digitalization tools for the consumer market and the service sector, aimed at the modern preferences and motives of consumers and the mutual economic interests of the seller. The authors of the article point out that all counterparties of the consumer market, such as sellers, manufacturers and buyers, are sensitive and volatile to changes caused by the digital economy. Consumer needs, desires and motives are constantly changing in the context of the coronavirus pandemic in terms of price, ease of purchase, brand trust, personal safety, range of goods and services, delivery time. In this regard, the business community and business associations of Russia are forced to revise their goal, mission and market strategy in all areas of interaction with consumers.