SPECIFICS OF SPECIALIZED VOCABULARY USAGE IN MASS MEDIA (AS EXEMPLIFIED IN ROMANCE LANGUAGES)
Reference to specialized vocabulary in the article is due to its wide range implementation in mass media. The objective of this article is to consider structural-semantic and functional peculiarities of specialized vocabulary in printed media (as exemplified in Romance languages). The authors conclude that the usage of specialized vocabulary in mass media demands caution. When a non-specialist comes across such vocabulary, the informative value of these terms is lost. On one hand, specialized vocabulary in mass media can significantly raise speech emphasis. On the other hand, industry words used without stylistic motivation overload the text with difficult of access words and expressions and darken its meaning.