STATE IMAGES AS PERCEIVED BY MODERN YOUTH: THE EXPERIENCE OF JOINT BELARUSIAN AND RUSSIAN RESEARCH
The author of the article considers some results of a comprehensive social study devoted to a comparative analysis of the brand/image of Belarus and Russia in the mass consciousness of young people of two countries born in the post-Soviet times. The comparative analysis of the state brand/image as perceived and evaluated by student youth of Belarus and Russia is given. The strong points of both countries are defined to be their rich culture and history. The strong points of Russia as perceived by Belarusian students are found out to be the military might, the high level of technology, great opportunities for youth to realize themselves. The strong points of Belarus as perceived by Russians are the peacefulness, tolerance, respect for human rights, creating safe and comfortable life for citizens.