INTERNET REPUTATION OF THE ORGANIZATION IN THE ESTIMATES OF THE GLOBAL INFORMATION NETWORK (ON THE EXAMPLE OF THE STATE BODIES OF THE REPUBLIC OF TATARSTAN)
With the development of social networks and the use of new digital technologies, reputation as a recognition tool in the information environment is increasingly transformed into a significant resource that begins to influence the main indicators of the development of organizations. This article attempts to assess how activity in the digital environment on the example of the state bodies of the Republic of Tatarstan is interconnected with the needs of citizens and their assessments of the effectiveness of the state in the relevant areas. The hypothesis of the research. In modern conditions, citizens’ activities are increasingly moving into the digital environment and concord with the Internet activity of specialized state organizations, which creates qualitatively new opportunities and tools to increase inclusion, public involvement in ongoing government projects and programs, as well as expands the potential of social dialogue, crowdsourcing and contributes to strengthening social well-being. The main idea of the research is to try to quantify the correspondence of digital processes (processes occurring in the information environment) with real processes in the field of public administration, and on this basis to determine the policies and programs of state bodies in the Internet environment