FEATURES OF PARTICLES FUNCTIONING IN ADVERTISING MESSAGES TEXTS
The author considers the stylistic aspect of the Russian particles functioning, determines the range of the particles used in advertising messages texts, by the example of the words with restrictive semantics (only, just, exceptionally, etc.) shows the role of particles in advertising text, and describes the possibility of their participation in the realization of the basic communication strategies of advertising in compliance with the individual semantic-functional properties of each particle.