СУЧАСНИЙ СТАН ГОТЕЛЬНОГО ГОСПОДАРСТВА В ЗАКАРПАТСЬКІЙ ОБЛАСТІ ТА ПРОГНОЗУВАННЯ ЙОГО РОЗВИТКУ
Problem. Management of organizational and economic potential in modern conditions requires the use of preactive planning methods, among which modeling occupies one of the leading methodological positions. In turn, modeling involves the use of a specific set of imperatives that create the methodological framework of the model and ensure its reality, viability and practicality.Methods. The study used the method of abstraction, which allowed all the imperatives of modeling into four groups that are responsible for a) isomorphism, b) frontality, c) systematic, d) harmonious model. The method of the system approach allowed to consider the model as a complex phenomenon with a set of system principles.The purpose is to study and substantiate the range of imperatives for the application of modeling in the process of managing by the potential of a region in modern economic conditions.Results. Isomorphism includes abstraction, dynamism, model functionality, and also is responsible for interrelations and functions of organizational and economic potential and its components. We consider front principles as those that form the general basis of the model, create the “front” of the model’s influence on the implementation, and achieve the goal of modeling. The frontal imperatives defined in this study, the principle of optimal simplicity, objectivity, utility, interdisciplinary, subordination, teleology. The system principles, holism, and emergence were announced in the article as system principles. Purposefulness is the basis of a coordinated, systemically organized behavior of organizational and economic potential in the process of development of the region. Purposefulness sets the impetus and vector of the entire system. Holism is a fundamental position of a systematic approach to modeling the organizational and economic potential of a region, when the entire potential system as a whole occupies the primary, basic positions in management. Emergence implies that all components of the organizational and economic potential of a region have properties that distinguish them from each other and from the system as a whole. The final imperative highlighted harmony. Harmony as an imperative model is characterized by sustainable development, which includes ensuring the long-term viability of the economy and its potential, its development, taking into account environmental, social and institutional components, taking into account the present and future needs of the surrounding world, the whole system and its elements.Results. The definition of methodological approaches with a certain base of imperatives determines the quality of modeling and the adequacy of the model to the set goals of regional development.