Analysis of the key factors in the company''s value
Taking management solution, the company's management must adjust its effect on the consequences of an enterprise with the final criterion - cost business. The authors identified four groups integrated key cost factors: quality of management, effective marketing and reputation of the company, financial and economic performance of the company, corporate governance. Analyzed the effect of each group of factors on the value of the firm, as well as the potential of their use. The coefficients of sensitivity, manageability and variability factors in relation to the value of the firm.