Algorithms for analytical and geomarketing research of commercial objects
Modern methods of data processing within the framework of various studies require a comprehensive study. Currently, geoanalytic methods are increasingly used to solve economic problems. To assess the dynamics of the market and economy development, it is necessary to offer such tools that, in addition to classical economic and statistical research methods, were able to take into account the data of the location, environment, territorial features of the objects of research and other characteristics. This one will allow for a more in-depth study of commercial facilities. An important task of economics and management is the development of marketing strategies. To solve this group of problems in geoanalytics and geoanalysis, a whole direction of geomarketing has been developed. The main steps of the geomarketing research algorithm using geoanalytic tools will be discussedin this article. Some intermediate results of calculations are not indicated in the text, the tables of results are shown partially. The missing fragments are obtained similarly according to the algorithm of geomarketing research of a commercial object.