Influence of Business Reputation Over Financial Sustainability Indicators
The structure of the article is based on a top-down logical order. The Introduction presents definition of the concepts of financial sustainability, business reputation and good will. The main body of the article then introduces comparative analysis of business reputation assessment in accordance with Russian standards of book keeping and international standards of financial statements. Eventually the core indicators of the financial sustainability assessment are analyzed with regard to the business reputation of the organization and its influence over the ones. The author concludes that business reputation indirectly exercises influences over the value of financial sustainability practical indicators.