RESEARCH ASPECTS OF CITY SPEECH CREATIVITY
The article identifies the priority of speech research in linguistics. The author describes the need of polydiscursive approach to the city speech research. The article reveals some basic principles of scientific work on spontaneous city speech creativity. The creativity concept is analyzed in comparison with a language game and artistic work. The author thinks that the spontaneous speech creativity holds an intermediate place because it is imaginative by nature; it includes language game facts, but unlike the artistic work has no aesthetic task and is always characterized by the pragmatic mark necessity. The creative speech facts conditions differ from the conditions of their functioning in a city text. The reaserch of spontaneous speech creativity makes possible to forecast the mainstreams in language changes.