FACTORIAL, TYPICAL AND REGIONAL ASPECTS OF THE INTERNATIONAL COMPETITIVENESS OF THE NATIONAL TOURIST PRODUCT
The issue of the competitiveness of the touristic product has been considered. The structure of the most popular international index for competitiveness in the travel and tourism sphere, publishing by the World Economic Forum, has been analyzed. The main types of tourism have been highlighted, affecting the structure and dynamics of the tourist flow. The importance of the regional aspect in evaluating the international competitiveness of the national tourist product has been determined. The experience of creating a tourist cluster in Northern Caucasus has been analyzed. Also a form of stimulation to the domestic and inbound tourism has been considered as special economic zones of tourist-recreational type. It has been concluded, that the tourist clusters and special economic zones of tourist-recreational type promote increasing of the competitiveness of the regions and of the national tourist product as a whole.