MARKET RESEARCH AS BASIC CONSTITUENT OF QUALITY FUNCTION DEPLOYMENT
This article presents the results of practical application of the new for Ukrainian producers of the quality function deployment method - QFD (Quality Function Deployment) by the example of product improvement LLC SME “Lisichanskiy rubber technical factory”. It is shown that marketing research is an essential component of this method, the quality of which depends directly on customer satisfaction and, consequently, the competitiveness of production enterprises. In the course of study related to the method of QFD in the planning of product quality of the enterprise, the expediency of an integrated use of most tools of quality management and is represented by their ordering in the quality function deployment QFD. The basic requirements of the customers of the enterprise, which directly affect the product specifications, must be first subject to change (new targets).