BENCHMARKING AS A TOOL OF COMPETITIVENESS OF HOTEL SERVICES
The article is devoted to benchmarking and its opportunities to improve the competitiveness of the enterprises of hotel sphere. Analyzed the types of benchmarking, as well as the main stages, which is an organization that uses this method. The peculiarities of this tool of strategic analysis that are associated with the Russian reality. In conclusion the role of benchmarking in the development of enterprises of hotel industry.