MODELING TOOLS ASSESSMENT OF THE EFFECTIVENESS OF ONLINE COMMUNICATION IN THE PROMOTION OF COMMUNICATION SERVICES
The purpose of this study is to develop a comprehensive methodology for assessing the effectiveness of measures to promote the site using the methods of system dynamics. The main methods of website promotion are considered. A simulation model for evaluating the effectiveness of website promotion based on the conceptual scheme of its functioning is developed. The simulation model allows you to see the hidden relationship between the individual elements of the assessment of the site, their impact on each other, which makes it possible to assess the progress in terms of impact on the site as a whole, and not on individual indicators of its work.