ЗМІНА ПАРАДИГМИ КОНКУРЕНЦІЇ В УКРАЇНІ
The article describes evolution of approaches to the understanding of competition in Ukraine. It is shown that competition is the driving force and an instrument of progress. The basic way to increase competition and the formation of its social character in our country are described. In modern conditions, this is the key to the development of innovative production and increase the value of the individual. The offered graphic chart of forming of demand is for goods in the conditions of competition. It is shown that as a result of mass manipulation by consciousness of consumers, in modern terms top quality of commodity is not pre-condition of forming of demand on him. Studied modern forms of competition associated with the development of the global information society and the proliferation of Internet networks, it is shown that they are in a permanent dynamics that is conditioned by a rapid exchange by information. The methods considered for the firms that specialize in creating a positive/negative image for the goods and services on the Internet. Noted the need to state control over such activities and thus making alteration in a legislation in relation to the protection of consumers. It is marked expediency of study of world experience of defence of consumers from the Internet-manipulation.