Logistical system of quality management on the example of the medical organization
This article analyzes the drinking bottled water market to identify the main trends, both global and Russian. Considered the level of consumption of drinking bottled water in our country as a whole. We have identified the main price segments in the Russian market and identified three main areas of consumer properties of bottled drinking water. Based on these studies, we concluded that a unique selling proposition is needed to enter the drinking water market in Russia.