Cineworld is a mainstream cinema, with big displays and not much of a character, and that's cool for lots of people. \n\nIt won't bring nearly as many alternative movies as other cinemas in Edinburgh, but it surely does, only that you need to keep an eye for them, as they might stay for only a few days. \n\nI like the fact that they can bring back movies for a second screening when a \"linked\" movie will be shown, or when some event relates to the movie, aka. Special screenings on Valentine's day, or when a sequel is about to be released. \n\nFor the more eclectic audience, you can get Royal Opera House and other theatres' shows, and you get a massive discount on them with an unlimited movies' card. \n\nI remember watching the Nutcracker a few months ago and the screen ratio wasn't correct (stretched) and it was the transmitter's issue, not Cineworld's one: the Cineworld manager apologised a few times, and during the break a full refund was offered. Thankfully, during the 2nd half of the show the image was restored. \n\nAny snack and drink are overpriced, like in most cinemas, and unfortunately you can't get your own drink or food in the cinema. \n\nI have been an Unlimited movies' cardholder for almost three years now, which means I can go to any 2D and 3D movie for free, and get discounted access to special ones including IMAX, the only one in Edinburgh. \n\n\nIf you do go to cinema at least twice a month, it's worth considering a membership! I will be keeping mine for sure!