My mom took me here on my first trip to Vegas, she had been coming here since the early 90's.  Once I moved here, I discovered that not many fellow locals had heard of this place, thus my mission to take as many visitors and friends here when I can!\n\nFrom what the owner told us years ago, his grandmother from Wisconsin moved much of the dairy machinery from the 1930's out to Vegas several years ago.  The mixes are made fresh daily and you can always plan your favorite flavors on the website (posted weeks in advance).\n\nEach day they have Vanilla, Chocolate and the 2 flavors of the day.  Some would knock this place for variety, but the quality is so good, that you can order the same thing for a week straight and not get sick of it (and I have: Vanilla Malt).  This is not Fro-Yo or Ice Cream, it's custard so the flavor is much richer without all the air.\n\nYes the location is questionable, by a strip club and liquor store, however this truly adds to the experience of getting your Luv-It (And the long lines don't lie!)