I have been to Vig for many an afternoon, happy hour, lunch and dinner. I live not far from there and I can promise this: The Vig is very, very popular. \n\nThe Basics:\n+ Casual (like 85% of Phoenix). There are TVs inside.\n+ HH is M-F 3-6pm. ($2 off cocktails, $1.5 off drafts, $1 off domestic beer & well drinks)\n+ 1/2 priced wine on Sundays\n+ Elvis Before Noon plays on Sunday (time varies depending season, 6pm in summer, earlier when it's not god awful hot.) Great cover band. If you come once you'll know the rotation. \n+ The Vig Rig will scoop up Arcadia residents. (Free!) 602-722-5976. Fr/Sa 5pm-2am. Su 2pm-10pm.\n+ Parking is tight. Bring cash for the valet. Otherwise play Frogger and park across 40th street. Far enough from Mamma Mia that no one gets upset.)\n+ And yes. That is a Vig cat you see leisurely making rounds. Don't pet him if you're allergic to cats. Stop complaining about it.\n+ Follow them on Facebook to catch specials. (A current summer special is $4 Titos Vodka for the summer.)\n+ Additionally look at their website calendar for deals. (Ex: Twenty-Twosdays = 1 app + a bottle of wine.)\n\nSEATING\nMisters abound outside. Fireplace in the winter. Lighting almost makes you feel like you're in someone's backyard. Booths line one wall inside that seat four.\n\nPeople really want to sit outside. ESPECIALLY when Elvis Before Noon plays. If you have any interest in nabbing a seat on Sunday come early. It's ridiculous. Otherwise there is a bar setup in the back. People have been known to dance in the middle of everything. Kind of like watching someone shimmy at a wedding. You don't want to watch, but you can't help stare, in open fascination with your mouth open.\n\nFOOD\nPretty good. And plenty of options for vegetarians and individuals who eat healthy. The sides are excellent to nibble on. (I'm a fan of sweet potatoes.) Can't go wrong with the guac and chips or \"double down\" hummus. Salads are delicious. My favorite is the prickly pear. Sharing is fun with the smoked salmon or deconstructed fish tacos. I've never met a daily flat bread I didn't like. (Note: These can be made vegetarian. The Vig will just remove meat. No additional customizations.) I've shared the banana bread pudding more times than I can count. (Shh!)\n\nMISC\nThis is a popular first date spot. I've run into other first dates here. I have NO idea why so many men want to take women here. Seating might be tough and you'll be hovering in the aisle trying to get a drink. Alternatively, you'll be seated up front waiting for a booth to open. (The Vig unfortunately doesn't have little beepers to hand out.) \n\nThis place is kid friendly. But only in the way people bring tiny human beings and sprinkle them in with a bar crowd. I have no idea why this happens.\n\nAnd that's The Vig!