Compared to the MSRPs I saw online and retail prices at another store, REI has great prices on paddling helmets.  This may contribute to why their inventory was low when I was shopping (which is why they got 4 instead of 5 stars).  Don't just blindly listen to your friend complain that REI is expensive...put in the effort to compare prices and think about the guarantee REI offers when contemplating value.\n\nI must also say I LOVE the smell inside REI.  Not exactly sure what it is, kind of smells like someone just brewed a pitcher of peach tea by the front door every time I walk in.  This is actually something I look forward to when going to REI...\n\nBe sure to check the events calendar because this store has really neat seminars/classes to attend.  Most are free if I remember correctly.