This new high class burger joint phenomena composed of slapping a celebrity chef name to the front of the establishment exists because it is a pure profit machine.\n\n-You don't need expensive ingredients beyond the small amount of high quality meat.\n-You don't need to hire any chefs with accolades\n-It attracts business because people want to say they experienced a creation by \"....\" without spending $150/person.\n\n...and what you get is a good burger at 600% markup and fries at 1000% markup.\n\nI had The Morning After:\nSaut\u00e9ed mushrooms, fontina, sunny side egg, truffle aioli, fris\u00e9e $15\n\nThe meat itself was high quality and it came out a perfect medium rare as requested...I didn't really taste the fontina nor the truffle aioli since the egg ran all over the place. Also the meat to bun ratio sucked.\n\nEnd of day, I'd take the taste and value of the $6.99 Mushroom Truffle Swiss over at Smashburger rather than buy another one of these $15 jobs.\n\nThe fries were $6 and were better than McDonald's...but about the same size portion.\n\n2 burgers and one shared french fry came to over $40 with tip.\n\nLesson learned: Burger joints in casinos are tourist traps. \n\nAvoid.