I think this is one of the best grocery stores in Madison but you have to watch your wallet at the check out.  I was there today and bought organic lemons for .99 cents.  A lot for one lemon, right?  When I was at check out, they range them up as $1.99/lemon.  Over 100% more and I had to wait 10 minutes for the manager to credit back my $2.00.  I just wonder how often this happens.  Plus, I think their organic produce is more expensive than whole foods.  If you have time, shop at Metcalf's for supplies but buy your produce at whole foods or the market.  And be sure to check the prices at the register!!