They taste great because the ingredients listed have been wrong since they started. Even after the real ingredients were posted online, the ingredient list remained the same in stores for a while along with a big sign saying 33g protein. There's only 14-21 g of protein (depending on flavor), not 33. I've bought a lot of this product but did not know I was eating sucralose, acesulfame potassium, xanthan gum, etc. Not only does it piss me off to know I've been eating artificial sweeteners I try to avoid, but I've been using them post workout as a protein supplement with half the protein!