Great Surprise!  Found this place by accident last night.  I've read the reviews though never thought I would eat here.  We were walking by and I snapped a photo when one of the employees came outside and starting talking to us and almost pulled us in - BOLD move!  Already being very skeptical (very picky about food and VERY, VERY when it comes to Italian or Pizza and Pizza)... Though as I've heard it said and agree, \"Fortune Favors the Bold\" - I admire those who will take a chance and be a little pushy or at least assertive to see if they can influence a \"Hard Sell\" like me!  So the guy shows us around and tells us how it works.  We had already been to Ri Ra, though decided to look around and were probably going back to Ri Ra, just wanted to explore more first. The big part of the pitch was \"fresh, fresh, fresh\", prices were right and we stayed - We had a Salami Pizza and bread.  The food and cook service was very good.  Yes we will go back!  The food and price were big pluses for us, though I'm not sure of the overall concept, especially the card swiping card part, it was no problem for us (two on one card and my friend payed for everything - Thanks if you are reading this) I'm not sure how others will accept the concept and self serve part.  The last song was Annie Lennox (Eurythmics) \"Sweet Dreams\" though \"Who's that Girl\" would have been more suited to the situation!