Hmmm....not for me. \n\nBut I can see the appeal of this place. The decor is fresh and modern and fun. The location is convenient (Town Square near the movie theatre). And the concept is smart--who doesn't want creative sweets that are both delicious to eat and beautiful to look at?\n\nI'm not the audience for this place, so feel free to ignore my review if you are less concerned with the quality of the food than the location, and celebrity-infused image. \n\nThe first time we went, the service was terrible. We were seated outside and promptly forgotten about. We waited a ridiculous amount of time for our food, we're never checked on to ask for additional condiments, and watched a number of employees walk by and lounge about while we waited for our waitress. We'd brought our neice to enjoy the ambiance (she's 11) and she did. She loved her burger, but what I tased was a solidly average hamburger. We had the pizza burger (neither flavorful or notable), fettuccine Alfredo (same), Mac and cheese pops (no), and chicken caesar crepe (goopy).  We didn't want to make scene because we didn't want to tarnish her experience, but we were so frustrated that we left without ordering the dessert. There was a gentleman who seemed to be a manager milling about in the front, but his presence didn't seem to spur our waitress to provide service. \n\nBut who goes to this kind of place for savory lunch? No one. So I didn't write a review and kept my generally negative opinion to myself.  \n\nWe recently returned with my daughter looking for a dessert experience. I can get cake and ice cream anywhere, but we wanted to bathe I'm some decadent delights. To Sugar Factory! \n\nThe overall experience was much better, but the desserts were not as well made as we'd hoped. Between us we enjoyed a few orders of popcorn shrimp, a s'mores martini, the red velvet cake and a chocolate cake. \n\nThe shrimp was crispy, tender, and flavorful. So much so, that we ordered another round of them. While there was some miscommunication about the sides for the order (see LEMON STORY below), we were very pleased with the dish.\n\nBut the desserts were a disappointment. They were fine, just not great. The cakes were on the dry side and lacked distinct flavor. They were both nestled with ice cream and whipped cream that could have been organized with ingredients at home. The s'mores martini was was rich and felt luxe, but was missing the marshmallows promised in the picture. When I asked about my beloved marshmallows, the waiter brought me three mini marshmallows on a saucer. Not a big deal, just not as advertised/pictured. \n\nSERVICE: What can I say? The service was MUCH better the second visit, and I appreciate that even though our waiter was busy, he never forgot about us and would pop in to see if we were ok. Our waiter felt like he was reading from a service manual, but that was such a vast improvement over our first experience. Honestly, it felt like they were trying to step up the service with specific talking points and direction. That's a plus in my book.\n\nThis place was fine. The second experience was better and we received MUCH better service when we ate inside. All in all, the food was mediocre, and were desserts are ok. I know they are popular, but they have the feel of a place who is still ironing out the wrinkles.  I don't plan to return, but with the modern decor and house music gently pumping in the background, I can see why others would.\n\n\nLEMON STORY: I asked for extra lemon with the shrimp (it came with one slice for three of us) and the server asked me if I wanted \"one\" lemon. Confused, I responded, \"Yes.\" I thought he was going to slice up one whole lemon and bring to to us. I mean, why else would he ask if I wanted \"one\" lemon when I asked for \"extra\"?\n\nInstead, he returned with ONE extra slice of lemon. That's a total of two lemon slices. We laughed at the incident and then ordered a second round of the shrimp because it was tasty. This time, when I asked for extra lemon, the same server didn't ask how many extra lemon slices I wanted, he just brought one additional slice. Is that a thing now?