I have been a customer of Ulta for  years, I did not realize how over priced they are, recently I bought a Clairol spin brush for $59.99 at Ulta, two day later I was shopping at Walmart and noticed it was $15.00 cheaper I can't believe the price difference.  I can see maybe $5.00 but $15.00 is a lot of money.  I wrote to Ulta and basically they said too bad so sad and they didn't seem to care.  They did however thank me for being such a loyal customer, well needless to say that is over. Not only are they overprice but they don't seem to care