I noticed Margie's had opened in the strip mall along Broadway and I'm a big fan of indie coffeehouses in the Valley,  so I thought I'd check it out. Unfortunately, Margie's isn't even in the same league as the other nearby coffeehouses in Tempe.\n\nMargie's doesn't really have a distinct personality. It's just a standard strip mall store, with the typical wooden coffeehouse chairs and generic art. It's uncluttered, but it feels like someone just bought some furniture at Costco or a restaurant supply store.\n\nWith regards to the coffee, my opinion is \"Meh\". They have a no-skill-required push-button espresso machine, which immediately turns me off. If I want espresso that requires no skill to make, I can go to Starbucks. I ordered a double espresso and it met my low expectations. It really didn't have much flavor, other than a lot of bitterness.\n\nThe whole feel of Margie's gives me the impression that the owners aren't really into running a coffeehouse, but seemed to think that the coffee/pastries/breakfast sandwiches business was an easy thing to get into and be successful. Overall, I think that they're competing directly with Starbucks, but giving customers no reason to go out of their way to come here. Margie's is trying to do what Starbucks does, but not doing it anywhere near as well, and they're certainly not coming close to offering the same quality and experience as the excellent indie coffeehouses around Tempe.\n\nThe hours are 5:30am to 2:30pm, which are clearly targeting the morning commuters and lunchtime crowd. While the prices may be a little lower than Starbucks, I'm not really sure Margie's is worth going out of the way for, especially with several Starbucks in the area. For myself, I'll stick with the far superior coffeehouses nearby.