It was busy, very busy, and there was no obvious queue or waiting system. Yes, the iphone 4 is just out (well a few months now) and yes, people will bend over backwards to get one. But that doesn't mean you can ignore potential customers.\n\nIt's a small store, there's sofas where you can 'wait'. So I did just this but then realised that the queue at the till (which I thought was just for paying) was also for queueing for help. After 10 minutes on the sofa, then 10 minutes in a queue that didn't get smaller I left in frustration...\n\nA store can't help but be popular, but if there had been one staff member looking to direct new customers on where to wait, and stop the bottle-neck effect at the tills in an already tiny shop floor space, it might have been more manageable.\n\nI normally don't give such negative reviews, but there are probably bigger and better 02 stores to go to.