I've been here twice. The first time there was not much of a line and I thought the sandwich was pretty good, but really not up to all the hoopla ...just a sandwich. The second time I stopped with some friends at 11:15am and there was not much of a line, but we were told (in a pretty snooty way) to come back at 2:30pm for our sandwiches because a big order had come in by fax.