I have had my photos taken at department stores and even had a couple studio photos for events and they by far do not compare to the creativity and quality of pure plush. This experience is a more custom feel and the photographer Elizabeth does a great job of capturing your idea and making it come to life. If you ever thought of having photos taken that really personifies your unique style pure plush is the way to go. Even if your not the type that loves to take photos (like myself) you will love the end product and will be glad you did.