app.py

from dotenv import load_dotenv
import streamlit as st
import os
import google.generativeai as genai
from puv_formulas import puv_formulas
from styles import apply_styles, format_creative_response
from options import tone_options, creative_approaches
import PyPDF2
import docx
from PIL import Image
import datetime  # Add this import for timestamp

# Cargar variables de entorno
load_dotenv()

# Configurar API de Google Gemini
genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))

# Función para obtener la respuesta del modelo Gemini
def get_gemini_response(product_service, target_audience, main_benefit, tone_of_voice, temperature, file_content="", image_parts=None, creative_approach=""):
    # Adjust prompt based on what's provided
    business_info = f"Target Audience: {target_audience}\n"
    business_info += f"Product/Service: {product_service}\n"
    business_info += f"Main Benefit: {main_benefit}\n"
    
    if tone_of_voice:
        business_info += f"Brand Tone of Voice: {tone_of_voice}\n"
    
    # Add creative approach to business info if provided
    if creative_approach:
        # Get the description from the dictionary
        from options import creative_approaches
        approach_description = creative_approaches.get(creative_approach, "")
        business_info += f"\nCREATIVE APPROACH: {creative_approach}\n"
        business_info += f"Description: {approach_description}\n"
        business_info += f"IMPORTANT: Please follow this creative approach strictly when generating concepts.\n"
    
    # Add file content if available
    reference_info = ""
    if file_content:
        reference_info = f"\nREFERENCE MATERIAL:\n{file_content}\n"
    
    model = genai.GenerativeModel('gemini-2.0-flash')
    full_prompt = f"""
    You are a Creative Concept expert. Analyze (internally only, do not output the analysis) the following information:
    BUSINESS INFORMATION:
    {business_info}
    {reference_info}
    
    A Creative Idea is a set of pieces created to sell a brand, product, or service, united by the same idea that is transmitted through a creative concept.
    
    First, analyze (but don't output) these points:
    1. TARGET AUDIENCE ANALYSIS:
       - What everyday concepts are they familiar with?
       - What TV shows, movies, or cultural references resonate with them?
       - What emotions and experiences are meaningful to them?
       - What mental images would be easy for them to recall?
    
    2. PRODUCT/SERVICE ANALYSIS:
       - What is the main benefit or promise?
       - What makes it unique or different?
       - What transformation does it offer?
       - What process or journey does the customer go through?
    
    Based on your internal analysis, create THREE different Creative Concepts in Spanish language.
    Each concept should be a DIRECT ANALOGY or METAPHOR that connects your product/service to something completely different but familiar.
    
    Examples of good creative concepts:
    - "Escribir copy es como cocinar tu plato favorito porque necesitas los ingredientes correctos para que todos quieran probarlo"
    - "Tu negocio es como un equipo de fútbol: necesita buenos jugadores (productos) y una estrategia clara para ganar clientes"
    - "Tu curso es como Netflix: ofrece contenido que engancha y soluciones que la gente realmente quiere ver"
    
    For each concept, include:
    
    CONCEPT: A clear statement of the main benefit
    CREATIVITY: A direct analogy or metaphor connecting your product to something completely different but familiar
    
    CRITICAL INSTRUCTIONS:
    - Each concept MUST use a direct "X es como Y porque Z" structure
    - Use SIMPLE, EVERYDAY language that anyone can understand
    - Avoid technical jargon, complex words, or business terminology
    - Write as if you're explaining to a friend in a casual conversation
    - Use everyday objects, activities, movies, TV shows or cultural references everyone knows
    - Make the connection SURPRISING and UNEXPECTED - connect things that normally wouldn't be connected
    - Challenge conventional thinking by finding parallels between your product and something completely different
    - Create analogies that make people say "I never thought of it that way!"
    - Focus on the main benefit
    - Create clear mental images
    - Be easy to remember
    - Use the brand's tone of voice if provided
    - Format with proper spacing between sections
    
    Output EXACTLY in this format (no additional text) in Spanish language:
    
    CONCEPTO CREATIVO 1:
    
    Concepto:
    [Main message/benefit in simple, conversational language]
    
    Creatividad:
    [Direct analogy using everyday language: "X es como Y porque Z"]
    
    
    CONCEPTO CREATIVO 2:
    
    Concepto:
    [Main message/benefit]
    
    Creatividad:
    [Direct analogy: "X es como Y porque Z"]
    
    
    CONCEPTO CREATIVO 3:
    
    Concepto:
    [Main message/benefit]
    
    Creatividad:
    [Direct analogy: "X es como Y porque Z"]
    """
    
    # Handle text-only or text+image requests
    if image_parts:
        response = model.generate_content([full_prompt, image_parts], generation_config={"temperature": temperature})
    else:
        response = model.generate_content([full_prompt], generation_config={"temperature": temperature})
    
    return response.parts[0].text if response and response.parts else "Error generating content."

# Configurar la aplicación Streamlit
st.set_page_config(page_title="Generador de Ideas Creativas", page_icon="💡", layout="wide")

# Aplicar estilos
st.markdown(apply_styles(), unsafe_allow_html=True)

# Título de la app
st.markdown("<h1>Generador de Ideas Creativas</h1>", unsafe_allow_html=True)
st.markdown("<h3>Crea conceptos creativos poderosos que conecten con tu audiencia y transmitan el valor de tu marca de manera memorable.</h3>", unsafe_allow_html=True)

# Sidebar manual
with open("manual.md", "r", encoding="utf-8") as file:
    manual_content = file.read()
st.sidebar.markdown(manual_content)

# Crear dos columnas
col1, col2 = st.columns([1, 1])

# Columna izquierda para inputs
# In the app.py file, update the main_benefit field label and create an accordion for tone options
with col1:
    product_service = st.text_area(
        "¿Cuál es tu producto o servicio?",
        placeholder="Ejemplo: Curso de copywriting con IA, Programa de coaching..."
    )
    
    main_benefit = st.text_area(
        "¿Cuál es tu Oferta Dorada/PUV?",
        placeholder="Ejemplo: Aprender copywriting a través de transformaciones reales de textos..."
    )
    
    target_audience = st.text_area(
        "¿Cuál es tu público objetivo?",
        placeholder="Ejemplo: Emprendedores que quieren mejorar sus textos comerciales..."
    )
    
    # Generate button after main inputs
    generate_button = st.button("Generar Ideas Creativas")
    
    with st.expander("Opciones avanzadas"):
        # Replace nested expanders with a selectbox for tone selection
        st.write("Tono de voz de la marca (opcional)")
        
        # Use selectbox for tone selection
        selected_tone = st.selectbox(
            "Selecciona un tono:",
            options=list(tone_options.keys()),
            index=0,
            key="tone_selectbox"
        )
        
        # Display the description of the selected tone
        if selected_tone != "Ninguno":
            st.info(tone_options[selected_tone])
            # Store the selected tone
            st.session_state.selected_tone = selected_tone
        else:
            # Clear any previously selected tone
            if "selected_tone" in st.session_state:
                del st.session_state.selected_tone
        
        # Use the stored tone or empty string
        tone_of_voice = st.session_state.get("selected_tone", "")
        
        # Añadir cargador de archivos
        uploaded_file = st.file_uploader("📄 Archivo o imagen de referencia", 
                                        type=['txt', 'pdf', 'docx', 'jpg', 'jpeg', 'png'])
        
        file_content = ""
        is_image = False
        image_parts = None
        
        if uploaded_file is not None:
            file_type = uploaded_file.name.split('.')[-1].lower()
            
            # Manejar archivos de texto
            if file_type in ['txt', 'pdf', 'docx']:
                if file_type == 'txt':
                    try:
                        file_content = uploaded_file.read().decode('utf-8')
                    except Exception as e:
                        st.error(f"Error al leer el archivo TXT: {str(e)}")
                        file_content = ""
                    
                elif file_type == 'pdf':
                    try:
                        pdf_reader = PyPDF2.PdfReader(uploaded_file)
                        file_content = ""
                        for page in pdf_reader.pages:
                            file_content += page.extract_text() + "\n"
                    except Exception as e:
                        st.error(f"Error al leer el archivo PDF: {str(e)}")
                        file_content = ""
                        
                elif file_type == 'docx':
                    try:
                        doc = docx.Document(uploaded_file)
                        file_content = "\n".join([para.text for para in doc.paragraphs])
                    except Exception as e:
                        st.error(f"Error al leer el archivo DOCX: {str(e)}")
                        file_content = ""
            
            # Manejar archivos de imagen
            elif file_type in ['jpg', 'jpeg', 'png']:
                try:
                    image = Image.open(uploaded_file)
                    image_bytes = uploaded_file.getvalue()
                    image_parts = {
                        "mime_type": uploaded_file.type,
                        "data": image_bytes
                    }
                    is_image = True
                except Exception as e:
                    st.error(f"Error al procesar la imagen: {str(e)}")
                    is_image = False
        

        # Add creative approach selector (moved outside nested expander)
        selected_approach = st.selectbox(
            "Enfoque creativo:",
            options=list(creative_approaches.keys()),
            index=0,
            key="approach_selectbox"
        )
        
        # Display the description of the selected approach
        st.info(creative_approaches[selected_approach])
        
        # Store the selected approach
        st.session_state.selected_approach = selected_approach
        
        # Temperature slider
        temperature = st.slider(
            "Nivel de creatividad:",
            min_value=0.0,
            max_value=2.0,
            value=1.0,
            step=0.1,
            help="Valores más altos generan ideas más creativas pero menos predecibles."
        )

with col2:
    if generate_button:
        # Store the response in session state so it persists across reruns
        with st.spinner("Creando tus ideas creativas..."):
            st.session_state.creative_response = get_gemini_response(
                product_service,
                target_audience,
                main_benefit,
                tone_of_voice,
                temperature,
                file_content,
                image_parts,
                st.session_state.get("selected_approach", "")
                # Removed contrast_level parameter
            )
    
    # Display the response if it exists in session state
    if 'creative_response' in st.session_state:
        st.write("### Conceptos Creativos")
        
        # Format the response with custom styling
        formatted_response = format_creative_response(st.session_state.creative_response)
        
        # Use markdown with HTML to display the formatted response
        st.markdown(formatted_response, unsafe_allow_html=True)
        
        # Add download button if we have a valid response
        if st.session_state.creative_response and not st.session_state.creative_response.startswith("Error") and not st.session_state.creative_response.startswith("Debes"):
            # Get current timestamp for the filename
            timestamp = datetime.datetime.now().strftime("%Y%m%d_%H%M%S")
            
            # Prepare content for download (use the original unformatted response)
            download_content = st.session_state.creative_response
            
            # Download button
            st.download_button(
                label="DESCARGAR IDEAS CREATIVAS",
                data=download_content,
                file_name=f"conceptos_creativos_{timestamp}.txt",
                mime="text/plain"
            )