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app.py

@@ -22,7 +22,7 @@ genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))
 # email_formulas dictionary has been moved to formulas/email_formulas.py
 
 # Cambiar el nombre de la función
-def generate_emails(target_audience, product, temperature, selected_formula, selected_angle, file_content="", image_parts=None, is_image=False, emotion="", desired_action="", creative_idea=""):
+def generate_emails(target_audience, product, temperature, selected_formula, selected_angle, file_content="", image_parts=None, is_image=False, emotion="", desired_action="", creative_idea="", brand_tone=""):
     # Crear la configuración del modelo
     generation_config = {
         "temperature": temperature,
@@ -54,8 +54,44 @@ FORMAT RULES:
     # Incluir las instrucciones del sistema en el prompt principal
     system_prompt = f"""You are a world-class direct response copywriter trained by Gary Halbert, Gary Bencivenga, and David Ogilvy.
 
-You have helped many marketers before me persuade their clients through emotional email sequences.
-Your task is to create a 5-email sequence that makes my [buyer persona] feel [emotion] about my [product/service] and convince them to register/take [desired action].
+You understand how real people interact with emails in their busy inboxes:
+- They quickly scan and delete anything that looks like generic marketing
+- They only open emails that feel personal or spark genuine curiosity
+- They respond to messages that seem written by a real person, not a corporation
+- They engage with content that hooks them from the first line and maintains interest
+
+Your task is to create a 5-email sequence that makes {target_audience} feel {'' if emotion == 'NINGUNO' else emotion + ' '}about {product} and convince them to {desired_action}.
+
+AUDIENCE-SPECIFIC LANGUAGE ADAPTATION:
+- Analyze the language patterns typical of {target_audience} and mirror them in your writing
+- Adjust formality level based on audience demographics (more formal for professionals/executives, more casual for younger audiences)
+- Use vocabulary, references, and examples that will resonate specifically with {target_audience}
+- Match the communication style preferences of this audience (direct vs indirect, detailed vs concise)
+- Include cultural touchpoints or shared experiences relevant to this specific audience
+"""
+
+    # Add brand tone instructions only if a specific tone is selected
+    if brand_tone != "NINGUNO":
+        system_prompt += f"""
+BRAND TONE: {brand_tone}
+- Write all emails using a consistent {brand_tone} tone of voice
+- Ensure language, expressions, and style reflect this tone throughout
+- Maintain this tone while still being persuasive and effective
+"""
+
+    system_prompt += f"""
+Each email must follow these four essential actions:
+1. ATTRACT with a subject line that feels personal and creates curiosity (never screaming "Buy me!")
+2. CONNECT through rhythm, emotion, and storytelling that maintains interest until the end
+3. CONVINCE with authentic language that feels believable and relevant
+4. GUIDE to action naturally, making readers click almost without realizing it
+
+WRITING STYLE:
+- Write as if speaking to one person, not an audience
+- Vary sentence length deliberately (mix short punchy sentences with occasional longer ones)
+- Create natural paragraph rhythm (1-3 sentences per paragraph)
+- Use conversational transitions between ideas
+- Include specific details that make scenarios feel real
 
 {format_instructions}
 
@@ -116,12 +152,25 @@ CREATIVE CONCEPT:
 Use the following creative concept as the central theme for all emails in the sequence:
 "{creative_idea}"
 
-CREATIVE CONCEPT INSTRUCTIONS:
-1. This concept should be the unifying theme across all emails
-2. Use it as a metaphor or analogy throughout the sequence
-3. Develop different aspects of this concept in each email
-4. Make sure the concept naturally connects to the product benefits
-5. The concept should make the emails more memorable and engaging
+CREATIVE CONCEPT INTEGRATION:
+1. WEAVING TECHNIQUE: Integrate this concept naturally throughout each email:
+   * Use it as a metaphor or analogy that connects to your product benefits
+   * Reference it in subject lines to create continuity across the sequence
+   * Develop different aspects of this concept in each email
+
+2. PROGRESSIVE DEVELOPMENT:
+   * Email 1: Introduce the concept in a simple, intriguing way
+   * Email 2: Expand on the concept, showing its relevance to the audience's situation
+   * Email 3: Deepen the concept by connecting it to specific product features
+   * Email 4: Apply the concept to overcome common objections
+   * Email 5: Bring the concept full circle, using it to drive the final call to action
+
+3. CREATIVE CONCEPT EXAMPLES:
+   * "Life is a journey" → Email 1 focuses on starting points, Email 5 on destinations
+   * "Your business as a garden" → Email 1 plants seeds, Email 5 shows full bloom
+   * "Breaking through walls" → Email 1 identifies walls, Email 5 celebrates freedom
+
+The concept should make your emails more memorable, cohesive, and engaging while naturally leading to your product as the solution.
 """
 
     # Añadir contenido del archivo si existe
@@ -430,10 +479,17 @@ with col1:
         # 5. Emoción
         emotion = st.selectbox(
             "¿Qué emoción quieres evocar?",
-            options=["Curiosidad", "Miedo", "Esperanza", "Entusiasmo", "Confianza", "Urgencia"],
+            options=["NINGUNO", "Curiosidad", "Miedo", "Esperanza", "Entusiasmo", "Confianza", "Urgencia"],
             key="emotion_selectbox"  # Add a unique key
         )
         
+        # Añadir selector de tono de marca
+        brand_tone = st.selectbox(
+            "Tono de marca",
+            options=["NINGUNO", "Profesional", "Conversacional", "Entusiasta", "Formal", "Informal", "Humorístico", "Sarcástico", "Serio", "Inspirador", "Educativo"],
+            key="brand_tone_selectbox"
+        )
+        
         # 6. Creatividad (slider)
         temperature = st.slider("Creatividad", min_value=0.0, max_value=2.0, value=1.0, step=0.1)
 
@@ -481,7 +537,7 @@ if submit:
             # Use spinner within col2 context
             with col2:
                 with st.spinner("Creando los emails..."):
-                    # Update the function call to include creative_idea
+                    # Update the function call to include brand_tone
                     generated_emails = generate_emails(
                         target_audience,
                         product,
@@ -493,7 +549,8 @@ if submit:
                         is_image,
                         emotion,
                         desired_action,
-                        creative_idea  # Add the creative idea parameter
+                        creative_idea,
+                        brand_tone  # Add the brand tone parameter
                     )
                     
                     # Check if the response starts with "Error:"